ALSO Holding Bundle
What is the competitive landscape for ALSO Holding AG?
The ICT industry is booming, with the global market set to hit USD 6.4 trillion by 2032. ALSO Holding AG is a key B2B technology provider in Europe, connecting vendors and resellers. Founded in Switzerland in 1984, it has grown significantly.
In 2024, ALSO Holding AG achieved revenues of around 11.0 billion euros and an EBITDA between 230 and 240 million euros. The first half of 2025 saw impressive growth, with EBITDA up 34% to 126 million euros and revenue increasing by 35% to 6.9 billion euros, outpacing market trends.
The European IT distribution market is expected to grow by 3.6% in 2025. ALSO Holding AG faces competition from both established players and new entrants. Understanding its position requires an analysis of its competitive environment, which can be explored through a ALSO Holding Porter's Five Forces Analysis.
Where Does ALSO Holding’ Stand in the Current Market?
ALSO Holding Company is a significant player in the European ICT distribution sector, recognized as the largest technology provider across the continent. The company serves a vast network of approximately 135,000 resellers in 31 European countries and globally through its PaaS partners, offering a comprehensive range of hardware, software, and IT services from over 800 vendors across more than 1,570 product categories.
European Market Leadership
As Europe's largest technology provider in ICT distribution, the company holds a commanding presence. In 2023, it captured an estimated 10% of the European IT distribution market, underscoring its substantial industry position.
Diverse Business Models
The company operates across three key business models: Supply for transactional hardware and software, Solutions for customized IT development including IoT and security, and Service for subscription-based cloud offerings and digital platforms.
Digital Transformation and Growth
There has been a strategic evolution from a traditional distributor to a technology provider focused on digital platforms and value-added services. This shift is evident in its strong financial performance and expansion efforts.
Financial Performance and Expansion
For the full year 2024, the company reported a net income of 115.05 million euros on sales of 9,505.58 million euros. The first half of 2025 saw revenue climb 35% to 6.9 billion euros, with an EBITDA of 126 million euros.
The company's strategic direction emphasizes digital platforms and value-added services, marking a significant transformation from its origins as a transactional distributor. This strategic pivot is supported by robust financial results and a proactive approach to market expansion. The planned acquisition of Westcoast in the first quarter of 2025 is a key element of this strategy, aimed at strengthening its presence in the UK, Ireland, and France. This move is expected to further solidify its market position and enhance its competitive edge in these regions. Understanding the Growth Strategy of ALSO Holding provides deeper insight into its market positioning and competitive approach.
Key Performance Indicators
The company's commitment to digital services is reflected in its financial reports. In the first half of 2025, Cloud revenue, after adjustments, increased by 28% to 845 million euros, with a corresponding 34% rise in unique users to 5.5 million.
- Market share in European IT distribution: approximately 10% (2023)
- Number of resellers served: approximately 135,000
- Number of countries active in: 31
- Cloud revenue growth (H1 2025): 28%
- Unique users growth (H1 2025): 34%
- Full-year 2024 net income: 115.05 million euros
- Full-year 2024 sales: 9,505.58 million euros
- H1 2025 revenue increase: 35%
- H1 2025 EBITDA: 126 million euros
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Who Are the Main Competitors Challenging ALSO Holding?
The global IT distribution market is a dynamic arena where ALSO Holding Company navigates a complex web of competitors. In 2024, this market was valued at an estimated US$463 billion, with a significant portion, over 61%, held by the top 15 distributors. This indicates a concentrated market where scale and reach are critical differentiators for companies like ALSO Holding.
Key global players such as TD Synnex, Ingram Micro, and Arrow (ECS) represent substantial competition. These entities collectively achieved nearly US$170 billion in gross sales in 2024, underscoring their dominant position and the intense rivalry faced by other distributors. Ingram Micro's acquisition of Brightpoint Inc. in 2013, for example, propelled it past ALSO Deutschland GmbH to become the largest IT distributor in Germany, illustrating how strategic acquisitions can rapidly alter market standings.
Global IT Distribution Market Size
The global IT distribution market was estimated at US$463 billion in 2024. The top 15 distributors account for over 61% of this market.
Major Global Competitors
TD Synnex, Ingram Micro, and Arrow (ECS) are significant global rivals. In 2024, these three companies generated close to US$170 billion in gross sales.
European Market Competitors
In Europe, Exertis and Westcoast are notable competitors. Westcoast was recently acquired by ALSO, demonstrating consolidation trends.
Regional and Specialized Distributors
Regional players like Northamber and specialized firms such as ETB Technologies and Mediatech also present competitive challenges. These companies often compete on niche expertise and localized support.
Emerging Disruptors
Hyperscaler marketplaces, including AWS Marketplace, are emerging as significant disruptors. Canalys projects these platforms could soon rank among the top five global distributors.
Competitive Strategies
Competitors challenge ALSO Holding through price, innovative services, brand strength, and extensive distribution networks. Adapting to cloud and subscription models is crucial for relevance.
Understanding the Competitive Environment
The competitive landscape for ALSO Holding Company is characterized by both established global giants and agile regional players. The industry is also undergoing significant transformation due to technological shifts and market consolidation.
- Global distributors like TD Synnex and Ingram Micro exert considerable market influence.
- Regional and specialized distributors offer niche expertise, creating varied competitive pressures.
- The rise of hyperscaler marketplaces signifies a new wave of competition.
- Mergers and acquisitions, such as ALSO's acquisition of Westcoast, are actively reshaping the market.
- Adapting to cloud-based solutions and subscription models is a key strategic imperative for all players in this market. Understanding this dynamic is crucial for a comprehensive Brief History of ALSO Holding.
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What Gives ALSO Holding a Competitive Edge Over Its Rivals?
The competitive advantages of ALSO Holding Company are deeply rooted in its expansive and integrated ecosystem, its forward-thinking digital transformation, and a strategic approach to growth. This multifaceted strategy allows the company to effectively navigate the dynamic ICT sector.
The company's robust B2B marketplace serves as a critical differentiator, connecting a vast network of vendors with a substantial base of resellers across numerous European countries and beyond. This extensive reach, coupled with a broad product portfolio, solidifies its position in the market.
Comprehensive Ecosystem Advantage
ALSO Holding AG operates a significant B2B marketplace, linking over 800 vendors with approximately 135,000 resellers. This network spans 31 European countries and leverages PaaS partners for global reach.
Digital Platform Leadership
The company has transitioned into a technology provider with advanced digital platforms. Its proprietary Cloud Marketplace facilitates global access to a wide array of solutions and services.
Value-Added Services Focus
A key strength lies in its focus on value-added services, including subscription-based cloud, AI, cybersecurity, and virtualization. These digital offerings are driving significant revenue growth.
Strategic Growth Initiatives
ALSO Holding employs an operational excellence and 'Buy & Build' strategy. The planned acquisition of Westcoast is set to bolster its presence in the UK, Ireland, and France.
Digital Transformation and Sustainability
The company's digital platforms are a core competitive advantage, demonstrating strong performance. In the first half of 2025, cloud revenue saw a 28% increase, reaching 845 million euros, with unique users growing by 34% to 5.5 million. Furthermore, a commitment to sustainability, aiming for a 30% reduction in carbon emissions by 2025, enhances its brand appeal and aligns with market trends.
- Extensive B2B marketplace
- Proprietary Cloud Marketplace
- Focus on cloud, AI, and cybersecurity services
- Strategic acquisitions for market expansion
- Commitment to sustainability goals
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What Industry Trends Are Reshaping ALSO Holding’s Competitive Landscape?
The ICT industry is experiencing rapid evolution, with key trends like the integration of AI, IoT, and edge computing, alongside a growing demand for cloud-based solutions. The global ICT market is projected to reach USD 6.4 trillion by 2032, growing at a CAGR of 6.3% from 2024 to 2032. In Europe, the IT distribution market is expected to see a 3.6% sales increase in 2025, fueled by PC upgrades and AI infrastructure needs. These shifts create significant opportunities for companies like ALSO Holding Company, influencing its Revenue Streams & Business Model of ALSO Holding.
The company's strategic focus on AI, cloud, and acquisitions, alongside its confirmed 2025 financial targets, positions it to capitalize on these industry trends. Expansion into markets like the UK and Ireland through acquisitions in 2025 further demonstrates its proactive approach to exploiting market opportunities. ALSO Holding's commitment to investing in its ecosystem through ongoing acquisitions underscores its strategy to maintain and enhance its ALSO Holding market position analysis.
Industry Trends Driving Growth
The ICT sector is rapidly advancing with AI, IoT, and edge computing. Demand for cloud solutions is also on the rise, contributing to market expansion.
Market Rebound and Opportunities
The European IT distribution market is set for a rebound in 2025, with a projected 3.6% sales increase. This presents substantial opportunities for companies to leverage AI-led demand and PC refresh cycles.
Strategic Growth Initiatives
The company is actively pursuing growth through strategic acquisitions and investments in its digital platforms, particularly in cloud, AI, and cybersecurity. Expansion into new markets like the UK and Ireland is a key part of this strategy.
Navigating Industry Challenges
Persistent macroeconomic uncertainty and geopolitical factors pose challenges. The rise of hyperscaler marketplaces also presents a disruption to traditional distribution channels.
Addressing Sustainability and Competition
The industry faces the ongoing challenge of developing energy-efficient software and carbon-neutral cloud computing. To remain resilient, the company is focusing on operational excellence through AI and expanding its digital platforms.
- The global ICT market is projected to grow significantly.
- European IT distribution is expected to rebound in 2025.
- AI, IoT, and cloud solutions are key growth drivers.
- Macroeconomic and geopolitical factors present risks.
- Hyperscaler marketplaces are a disruptive force.
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