What are Mission Vision & Core Values of ALSO Holding Company?

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What Drives ALSO Holding's Strategic Direction?

Mission and vision statements are crucial for any business, defining its purpose and future. They guide decisions, shape identity, and align stakeholders. ALSO Holding AG, a leading ICT provider, uses these to define its market position and drive initiatives, connecting vendors and resellers with a comprehensive portfolio of hardware, software, and IT services.

These principles influence product development, market expansion, and partnerships. In H1 2025, ALSO Holding AG reported a 34% EBITDA increase and 35% revenue growth, with cloud platform revenue at €845 million, demonstrating how their guiding principles translate into measurable success. Explore their strategic position further with an ALSO Holding Porter's Five Forces Analysis.

The ALSO Holding Company mission statement guides its strategic direction, focusing on delivering value to stakeholders through innovation and high-quality services. It aims to empower partners and customers with comprehensive IT solutions, fostering growth and efficiency within the ICT sector. This mission underpins all operational decisions, ensuring alignment with the company's core purpose.

Customer Focus

The mission targets a broad customer base, including vendors, resellers, and end-users within the ICT industry.

Comprehensive Portfolio

It encompasses hardware, software, IT services, logistics, financial services, and cloud platforms.

Market Reach

The company operates in 31 countries across Europe, with global reach in 144 countries via PaaS partners.

Value Proposition

ALSO Holding Company transforms from a transactional provider to a leading technology partner, offering end-to-end solutions.

Innovation Investment

As of Q3 2023, ALSO invested €50 million in R&D, advancing cloud and digital solutions.

Sustainability Efforts

In 2023, sustainable products increased by 23%, and CO2 emissions decreased by 20% in 2022.

The ALSO Holding Company mission is to empower partners and customers through comprehensive IT solutions and services. This involves delivering value through innovation, sustainability, and high-quality offerings. The company aims to be a leading technology provider, transforming the ICT industry by offering end-to-end solutions and fostering growth across its extensive network.

The ALSO Holding Company mission statement serves as a guiding beacon for its strategic initiatives and operational decisions. It outlines the fundamental purpose of the organization, focusing on delivering value to its customers and stakeholders while emphasizing innovation, sustainability, and high-quality services. The company aims to empower partners and customers through comprehensive IT solutions and services. This mission statement targets a broad scope of customers, including vendors and resellers within the ICT industry, and ultimately, the end customers they serve. It encompasses a comprehensive portfolio of products and services, including hardware, software, IT services, logistics, financial services, and cloud-based digital platforms for IoT, cybersecurity, virtualization, and AI. The market scope is primarily Europe, with operations in 31 countries and global reach through PaaS partners in 144 countries. A unique value proposition lies in its comprehensive ecosystem, which transforms the company from a traditional transactional box mover into a leading technology provider by offering end-to-end solutions and services. This mission is clearly reflected in business operations. For example, ALSO's investment of €50 million in R&D as of Q3 2023 facilitated progress in cloud computing and digital solutions, directly supporting their mission to empower partners through advanced technologies. Furthermore, their commitment to sustainability is evident in the 23% increase in their sustainable product lineup in 2023 and a 20% reduction in CO2 emissions in 2022, demonstrating their dedication to minimizing environmental footprint and promoting sustainable practices. The mission is strongly customer-centric and innovation-focused, aiming to deliver high-quality services and solutions while continuously evolving with technological advancements. For more details on their operational framework, explore the Revenue Streams & Business Model of ALSO Holding. Understanding the vision of ALSO Holding Company for the future involves recognizing its commitment to these core principles, which define the ALSO Holding Company philosophy and business goals.

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ALSO Holding AG aims to be a leader in sustainable technology distribution. Their vision firmly supports the transition toward environmentally friendly products and practices. The company's vision for the future emphasizes innovation through advanced technologies, with a focus on cloud computing and digital solutions. It envisions strengthening its position as a leading distributor in the technology sector, aiming for market leadership and enhancing customer reach. As of 2023, ALSO Holding AG held approximately 10% market share in the European IT distribution market. The vision also strongly supports the transition toward environmentally friendly products and practices, reflected by a 23% increase in their sustainable product lineup in 2023.

Customer Centricity

ALSO Holding Company prioritizes customer needs, ensuring tailored solutions and strong relationships.

Innovation Drive

The company fosters continuous innovation in technology and business models to stay ahead.

Sustainability Focus

ALSO Holding Company is committed to environmentally responsible practices and sustainable product offerings.

Employee Empowerment

They empower employees through development and a supportive work environment.

Operational Excellence

Efficiency and high-quality service are central to their operational approach.

Ethical Conduct

Integrity and transparency guide all business interactions and decisions.

The vision appears realistic yet aspirational given the company's current trajectory and market position. ALSO has demonstrated consistent growth, with net sales before PvA reaching €10,963.1 million in 2024. Their strategic focus on digital platforms, including cloud and AI, has shown disproportionately strong performance, contributing to a record cash balance of around €731 million in 2024. The planned acquisition of Westcoast in 2025 further indicates their ambition to expand market position in the UK, Ireland, and France, reinforcing their path towards market leadership. The emphasis on sustainability aligns with growing global trends and consumer demand for environmentally responsible practices, making this aspect of their vision both timely and strategic. For more insights into their market standing, explore the Competitors Landscape of ALSO Holding.

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The core values of ALSO Holding Company serve as the fundamental principles guiding its operations and strategic decisions. These values shape the company's culture and define its approach to customers, innovation, sustainability, and ethical conduct.

ALSO Holding Company's core values are implicitly demonstrated through its commitment to customer focus, continuous innovation, strong emphasis on sustainability, and unwavering dedication to ethical conduct and compliance. These principles underpin their strategic direction and daily operations.

Customer Focus

This value highlights ALSO Holding Company's dedication to prioritizing customer needs and ensuring satisfaction. In 2023, the company achieved a 93% customer satisfaction score, reflecting its commitment to high-quality service.

Innovation

Innovation is central to ALSO's identity, driving its evolution into a leading technology provider. As of Q3 2023, the company invested €50 million in research and development to advance cloud computing and digital solutions.

Sustainability

Sustainability is integral to ALSO Holding Company's operations, aiming to minimize environmental impact. In 2022, eco-friendly initiatives led to a 20% reduction in CO2 emissions, approximately 15,000 tons.

Ethical Conduct and Compliance

ALSO's commitment to ethical conduct is reinforced by its Code of Conduct, ensuring strict adherence to laws and internal regulations. Mandatory training for all employees promotes transparency and responsible corporate governance.

These core values differentiate ALSO Holding Company from competitors, establishing a strong foundation for long-term, sustainable growth. To understand how these values translate into market strategy, explore the Target Market of ALSO Holding. Discover how the ALSO Holding Company mission and vision influence its strategic decisions in the next chapter.

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A company's mission and vision are fundamental to its strategic direction, influencing every decision from product development to market expansion.

These guiding statements ensure that all actions are aligned with the overarching purpose and future aspirations of the organization.

The Guiding Influence of Mission and Vision

The mission and vision of ALSO Holding Company are deeply embedded in its strategic decision-making processes, shaping its evolution into a technology provider.

• Strategic diversification and digital platform development are key outcomes of their mission.
• Continuous investment in cloud solutions and digital platforms demonstrates this alignment.
• Geographical expansion and strategic acquisitions are driven by their vision for market leadership.
• Emphasis on 'Everything-as-a-Service (XaaS)' and emerging technologies like AI and IoT reflects their forward-thinking philosophy.

Strategic Alignment in Action

The company's strategic focus on digital platforms and cloud solutions is a direct manifestation of its mission. In H1 2025, their cloud platform generated €845 million in revenue, with a 34% increase in unique users, underscoring the success of this strategic direction.

Market Expansion Driven by Vision

The planned acquisition of Westcoast in 2025 exemplifies how their vision guides market expansion. This move aims to strengthen their position as a leading distributor in the technology sector across the UK, Ireland, and France.

Innovation in Product Development

Product development is heavily influenced by their commitment to future-proof solutions, with a strong emphasis on XaaS, AI, IoT, virtualization, and cloud gaming.

Financial Performance Reflecting Strategy

Operational excellence and strategic investments are reflected in their financial results. In H1 2025, EBITDA increased by 34% and revenue grew by 35%, supported by a record cash balance of approximately €731 million in 2024.

Leadership Reinforcement

Leadership actively reinforces the company's mission and vision. Gustavo Möller-Hergt, Chairman of the Board of Directors, highlighted in March 2025 how geographical expansion reinforces their foundation for long-term profitable growth and ecosystem development.

Core Values in Practice

The core values of ALSO Holding Company are demonstrated through their consistent investment in digital transformation and strategic growth initiatives, as detailed in their Brief History of ALSO Holding.

The mission and vision of ALSO Holding Company are integral to its strategic decisions, driving its transformation and market positioning.

Discover core improvements to the company's mission and vision in the next chapter.

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Enhancing the mission and vision of ALSO Holding Company involves refining their strategic articulation for greater impact and future readiness. This includes making their long-term aspirations more concrete and their commitment to emerging trends more explicit.

Integrate Measurable Goals into Vision Statement

To strengthen its vision, ALSO Holding Company could incorporate more specific, measurable, achievable, relevant, and time-bound (SMART) goals, similar to industry leaders who clearly define benchmarks for future success.

Emphasize Emerging Technology Focus

Explicitly mentioning commitments to cutting-edge technologies like advanced AI ethics or quantum computing within the vision statement would better position ALSO at the forefront of technological evolution.

Incorporate Circular Economy Principles

Directly stating their role in fostering a circular ICT economy, beyond current recycling and remanufacturing services, would highlight their commitment to sustainability and resource conservation.

Highlight End-User Impact and Societal Benefits

Adapting the mission and vision to more directly address end-user benefits and societal contributions, such as the advantages of secure and sustainable IT solutions, would enhance brand appeal and market relevance.

The mission of ALSO Holding Company centers on empowering its partners through a comprehensive ecosystem of IT services and products, facilitating their success in the digital transformation journey. This mission is underpinned by a vision to be the leading pan-European technology enabler, driving innovation and sustainability across the IT value chain.

The core values of ALSO Holding Company are crucial in guiding its operations and fostering a strong corporate culture. These values typically encompass integrity, customer focus, innovation, collaboration, and responsibility. For instance, their commitment to integrity ensures transparent dealings with all stakeholders, while a strong customer focus drives them to understand and meet partner needs effectively. Innovation is encouraged to develop new solutions and services, and collaboration fosters teamwork both internally and with external partners. Responsibility is demonstrated through their dedication to sustainable practices and ethical business conduct.

Understanding the vision of ALSO Holding Company for the future involves recognizing their strategic direction towards expanding their service portfolio and geographical reach. Their business goals are aligned with creating value for their stakeholders by adapting to market changes and anticipating future technological trends. The company's philosophy emphasizes building long-term relationships based on trust and mutual benefit. The importance of mission and vision for ALSO Holding Company lies in providing a clear direction and purpose, ensuring that all activities contribute to their overarching objectives. This strategic clarity is vital for navigating the complexities of the IT market and achieving sustainable growth, as detailed in the Growth Strategy of ALSO Holding.

ALSO Holding Company's ethical values and principles are integrated into their daily operations, ensuring that they conduct business in a manner that is both profitable and principled. This commitment to ethical conduct is a cornerstone of their corporate identity and influences how they engage with employees, customers, and the wider community. The company actively communicates its mission and vision through various channels, ensuring that these guiding principles are understood and embraced throughout the organization. This consistent communication helps to align individual efforts with the company's strategic direction and reinforces the core values that drive ALSO Holding Company.

For employees, the core values of ALSO Holding Company provide a framework for professional conduct and career development, fostering an environment where dedication and ethical behavior are recognized and rewarded. Articulating the mission and vision of ALSO Holding Company effectively requires a clear and consistent message that resonates with all stakeholders, reinforcing their purpose and aspirations. The company's commitment to its core values is evident in its consistent performance and its ability to adapt to evolving market demands, demonstrating the practical application of its guiding principles.

In 2024, the company reported a net profit of approximately €246 million, with revenue reaching around €19.4 billion, showcasing strong financial performance and a robust market position. This financial success underscores the effectiveness of their strategic approach and their adherence to their mission, vision, and core values.