ALSO Holding Bundle
What is the history of ALSO Holding Company?
ALSO Holding AG is a major technology provider in the ICT sector, evolving into a leading B2B marketplace. Its journey over 14 years has seen it transform from a simple distributor to a solution-oriented technology provider with robust digital platforms.
Founded in 1984 in Emmen, Switzerland, the company began by connecting ICT vendors and buyers, offering vital services across the industry's value chain. Today, it's one of Europe's largest ICT technology providers, active in 31 European countries and globally via PaaS partners.
As of July 2025, ALSO Holding has a market capitalization of $4.14 billion USD, ranking it as the 3326th most valuable company worldwide. This extensive reach, covering over 800 vendors and more than 1,570 product categories in hardware, software, and IT services, highlights its significant growth and role in digital transformation. For a deeper understanding of its market position, consider an ALSO Holding Porter's Five Forces Analysis.
What is the ALSO Holding Founding Story?
The ALSO Holding Company history began in 1984 when it was founded in Emmen, Switzerland. Initially, the company operated as a business-to-business marketplace for IT products, facilitating trade within the Information and Communication Technology (ICT) industry. This early model focused on providing essential services like payment processing, logistics, and credit management to its partners.
Founding Story of the ALSO Holding Company
The genesis of the ALSO Holding Company was rooted in addressing a critical market need: a centralized platform to connect IT manufacturers with resellers and end-users. By offering 24/7 access to a vast array of products and streamlined ordering processes through web shops, ALSO aimed to empower its partners in delivering IT solutions efficiently. This focus on enabling efficient IT solution delivery was a cornerstone of the company's early strategy.
- Founded in 1984 in Emmen, Switzerland.
- Original business model: B2B marketplace for IT products.
- Provided payment transactions, fine logistics, and credit control.
- Enabled 24/7 access to product offerings and ordering methods.
The company's trajectory saw significant milestones early on. In 1986, ALSO was listed on the Swiss stock exchange, marking its entry into public markets. By 1988, Schindler Holding AG acquired a majority stake, influencing its corporate structure and growth strategy. This period laid the groundwork for its future expansion and development within the IT distribution sector, impacting the Target Market of ALSO Holding.
A pivotal moment in the ALSO Group timeline occurred on February 9, 2011, with the merger of ALSO Holding of Switzerland and Actebis of Germany. This strategic consolidation resulted in the formation of ALSO-Actebis Holding, headquartered in Switzerland. The merger was designed to capitalize on synergies, expand market share, and broaden its product portfolio and sales capabilities. Subsequently, on March 14, 2013, the company reverted to its original name, ALSO Holding AG, signifying a unified brand identity.
ALSO Holding SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format
What Drove the Early Growth of ALSO Holding?
The early history of the ALSO Holding Company is marked by a strategic evolution from a transactional distributor to a comprehensive IT solutions provider. Initially focused on its 'Supply' business model, the company quickly expanded its offerings beyond hardware and software distribution.
From Supply to Solutions: Broadening the Business Scope
In its nascent stages, the ALSO Holding Company concentrated on its 'Supply' business, primarily dealing with hardware and software transactions. This foundational phase laid the groundwork for a significant transformation.
The Emergence of the 'Solutions' Division
A pivotal development was the establishment of the 'Solutions' division. This marked a shift towards actively assisting customers in creating tailored IT solutions, including complex IT landscapes and emerging technologies.
Expansion into Cloud and Digital Services
The company strategically expanded into subscription-based cloud offerings and digital platforms for areas like cybersecurity and AI, forming the 'Service' business model. This move has been a significant driver of growth.
Significant Financial Growth in Cloud Services
Cloud services revenue saw a substantial increase, reaching €3 billion in 2023, a 20% rise. By H1 2025, unique cloud platform users grew by 34%, contributing €845 million in revenue.
Aggressive Inorganic Growth Through Acquisitions
The ALSO Holding Company has pursued an aggressive acquisition strategy, completing 27 acquisitions in the past decade. Notable examples include Datamatic in Italy (February 2024) and SWS a.s. and Entec in the Czech Republic and Slovakia (August 2024).
Strategic Partnership Enhancing European Presence
A key milestone is the strategic partnership with Westcoast Limited, finalized by March 1, 2025. This partnership is expected to boost ALSO's revenue to over €15 billion, significantly enhancing its position as Europe's largest technology provider.
Expanded Geographic Reach and Financial Performance
These strategic moves have allowed ALSO to operate in 31 European countries and 144 countries globally through PaaS partners. The first half of 2025 saw impressive financial results, with EBITDA increasing by 34% and revenue climbing by 35% to €6.9 billion.
Impact on the IT Distribution Landscape
The company's journey reflects a significant impact on the IT distribution industry, demonstrating a successful transition to value-added services and digital platforms. For more on this, see Revenue Streams & Business Model of ALSO Holding.
ALSO Holding PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable
What are the key Milestones in ALSO Holding history?
The history of the ALSO Holding Company is marked by a significant evolution from a traditional distributor to a prominent technology provider. This transformation involved a strong focus on digital platforms and solution-oriented services, including the development of its proprietary Cloud Marketplace. The company has consistently invested in emerging technologies, positioning itself at the forefront of technological advancements. The ALSO Group timeline reflects a strategic approach to growth and adaptation within the dynamic IT sector.
| Year | Milestone |
|---|---|
| 2024 | Announced availability of Microsoft Copilot for Microsoft 365 to all Cloud Service Providers (CSPs). |
| 2024 | Achieved its best EBITDA result in its history during the last three months of the year. |
| 2023 | Saw a 23% increase in its sustainable product lineup. |
| Over the last 12 years | Facilitated nearly 30 successful acquisitions through its 'Transformative Integration' program. |
Innovations have been central to the company's growth, particularly the development of its Cloud Marketplace, enabling global access to solutions and services. The company's commitment to investing in cutting-edge technologies like AI, IoT, and cybersecurity underscores its forward-thinking approach.
Cloud Marketplace Development
Enabled the global download of solutions and service offers, transforming the distribution model.
AI Integration
Made Microsoft Copilot for Microsoft 365 available to Cloud Service Providers, enhancing AI capabilities for the channel.
Investment in Emerging Technologies
Consistent investment in cloud computing, AI, IoT, cybersecurity, and virtualization to stay ahead of technological trends.
Sustainable Product Expansion
A significant 23% increase in its sustainable product lineup in 2023 demonstrates a commitment to environmental responsibility.
'MORE' Strategy Implementation
The 'MORE' strategy guides sustainable and profitable growth by maintaining core business, optimizing processes, reinventing technological areas, and enhancing reach.
Digital Platform Performance
Strong performance of digital platforms was a key driver for achieving the best EBITDA result in the last three months of 2024.
Challenges have included navigating a highly competitive and rapidly changing ICT landscape, with the company demonstrating resilience by maintaining revenue levels, reaching sales of €9,505.58 million in 2024. Overcoming these market fluctuations has been achieved through strategic acquisitions and continuous operational enhancements.
Dynamic ICT Market Navigation
The company operates in a constantly evolving and competitive technology sector. Adapting to these changes is an ongoing challenge.
Market Fluctuations
Despite periods of market volatility, the company has successfully maintained its revenue streams. This resilience is a testament to its strategic planning.
Acquisition Integration
Effectively integrating nearly 30 acquisitions over 12 years requires robust processes. The 'Transformative Integration' program addresses this challenge systematically.
Scalability and Optimization
Ensuring scalability and continuous operational optimization are critical for sustained growth. This involves refining processes and leveraging technology.
Maintaining Ecosystem Strength
Building and maintaining a robust ecosystem with a broad base of IT resellers and vendors is a continuous effort. This requires strong relationship management.
Adapting to Market Trends
Staying agile and adapting to evolving market trends, such as the increasing demand for sustainable products, is crucial. This adaptability is key to long-term success and aligns with the company's Mission, Vision & Core Values of ALSO Holding.
ALSO Holding Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout
What is the Timeline of Key Events for ALSO Holding?
The journey of ALSO Holding Company began in 1984 in Emmen, Switzerland, marking the start of its significant presence in the IT distribution sector. The company quickly established its footing, leading to its listing on the Swiss stock exchange in 1986. A pivotal moment in its early history occurred in 1988 when it became majority-owned by Schindler Holding AG, influencing its strategic direction. The company's evolution continued with a significant merger in 2011, forming ALSO-Actebis Holding, before reverting to its original name, ALSO Holding AG, in 2013. This period saw strategic acquisitions, including Nervogrid in 2014, and further expansion with BeIP and Internet Smartsec in 2017. The Brief History of ALSO Holding details these foundational years and subsequent growth phases.
| Year | Key Event |
|---|---|
| 1984 | ALSO Holding AG was founded in Emmen, Switzerland. |
| 1986 | The company was listed on the Swiss stock exchange. |
| 1988 | Schindler Holding AG became the majority owner. |
| 2011 | Merger with Actebis (Germany) to form ALSO-Actebis Holding. |
| 2013 | The company name reverted to ALSO Holding AG. |
| 2014 | Acquisition of Nervogrid. |
| 2017 | Acquisitions of BeIP and Internet Smartsec. |
| 2019 | Acquisitions of ABC Data and AllThingsTalk. |
| 2023 | Acquisitions of Commaxx and Target Distribution. |
| 2024 | Microsoft Copilot for Microsoft 365 became available via ALSO. |
| 2024 | Preliminary agreement signed to acquire Datamatic S.p.A. in Italy. |
| 2024 | Acquisitions of SWS a.s. and Entec in Czech Republic and Slovakia completed. |
| 2025 | Strategic partnership with Westcoast cleared, transaction completed by February 28, 2025. |
| 2025 | Financials of ALSO and Westcoast consolidated, achieving over €15 billion in revenue. |
| 2025 | Annual General Meeting approved a record dividend increase to CHF 5.10 per share. |
| 2025 | H1 2025 results showed EBITDA rising by 34% and revenue by 35%. |
Continued Profitable Growth Strategy
The company is focused on achieving profitable growth in the coming years. This includes ambitious financial targets for EBITDA and Return on Capital Employed (ROCE).
Strategic Investments and Acquisitions
Future expansion will be driven by investments in its ecosystem, leveraging platforms and technologies like AI, cloud, IoT, and cybersecurity. Strategic acquisitions remain a key component of this growth.
Financial Outlook for 2025 and Beyond
For 2025, the company anticipates an EBITDA between €285 million and €325 million, with a ROCE exceeding 17%. Medium-term targets aim for an EBITDA of €425 million to €525 million and a ROCE over 25%.
Market Opportunity and Shareholder Value
The expanding IT sector, projected to reach €1,097.3 billion by 2027, presents significant opportunities. The company is also exploring a share buyback program to enhance shareholder value.
ALSO Holding Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked
- What is Competitive Landscape of ALSO Holding Company?
- What is Growth Strategy and Future Prospects of ALSO Holding Company?
- How Does ALSO Holding Company Work?
- What is Sales and Marketing Strategy of ALSO Holding Company?
- What are Mission Vision & Core Values of ALSO Holding Company?
- Who Owns ALSO Holding Company?
- What is Customer Demographics and Target Market of ALSO Holding Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.