Tremor International Bundle
Who Owns Nexxen International Ltd. (formerly Tremor International)?
Understanding a company's ownership is key to grasping its direction and influence. Nexxen International Ltd., formerly Tremor International, rebranded in January 2024 to unify its ad tech businesses. This followed shareholder approval in December 2023, aiming to clarify its value and leadership in video, data, and CTV advertising.
Originally Marimedia Ltd. in 2007, and later Taptica International Ltd., the company is a global ad tech leader. It connects advertisers and publishers via programmatic platforms like Tremor Video, optimizing video ad campaigns across digital channels.
Nexxen International is a public company, traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN). As of July 2025, its market capitalization stood at approximately £293 million. This analysis explores its ownership shifts, from initial stakes to public shareholders and significant changes.
The company's evolution includes its strategic positioning within the advertising ecosystem, as detailed in a Tremor International Porter's Five Forces Analysis.
Who Founded Tremor International?
Tremor International, originally established as Marimedia Ltd. in 2007, underwent a significant transformation, later becoming Taptica International Ltd. The company's foundation was built upon mobile advertising technology, with Hagai Tal recognized as a founder and former CEO. Yaniv Carmi also played a pivotal role, joining in 2010 and contributing to the company's public debut.
Founding YearTremor International was founded in 2007. It began its journey under the name Marimedia Ltd.
Key FounderHagai Tal is identified as a founder and served as the former Chief Executive Officer. His leadership was instrumental in the early stages.
IPO MilestoneThe company achieved its initial public offering on the AIM market of the London Stock Exchange in May 2014. This event raised £17.9 million.
Strategic AcquisitionThe IPO funds facilitated the acquisition of Taptica, a mobile advertising technology firm. This acquisition led to Marimedia rebranding as Taptica in September 2015.
Early Ownership LandscapeAs a publicly traded entity on the AIM market, Taptica had early backers and institutional shareholders. Specific details on initial equity splits are not publicly detailed.
Foundational VisionThe early strategic moves, including the acquisition and rebranding, underscore a vision focused on data-driven mobile advertising and international growth. |
The early ownership structure of the company, which transitioned from Marimedia Ltd. to Taptica International Ltd., involved early backers and institutional investors following its public listing on the AIM market in May 2014. While specific details regarding initial equity distribution, vesting schedules, or buy-sell agreements are not readily available, the company's strategic direction was clearly shaped by its founders' vision. This vision centered on leveraging mobile advertising technology and expanding globally, as evidenced by the acquisition of Taptica and the subsequent rebranding. For a deeper understanding of the company's origins, one can refer to the Brief History of Tremor International.
Early Company Evolution
The company's journey began as Marimedia Ltd. in 2007, focusing on mobile advertising technology. A key turning point was the acquisition of Taptica, leading to a rebranding and a stronger market position.
- Founded in 2007 as Marimedia Ltd.
- Hagai Tal is a recognized founder and former CEO.
- Yaniv Carmi played a key role in the company's IPO.
- Acquired Taptica, a mobile advertising technology firm.
- Rebranded as Taptica International Ltd. in September 2015.
- IPO on AIM market raised £17.9 million in May 2014.
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How Has Tremor International’s Ownership Changed Over Time?
Tremor International's ownership journey began with its admission to the AIM market as Taptica International Ltd. in 2014. Key strategic acquisitions, including Tremor Video's demand-side platform in 2017 and a significant merger with RhythmOne in 2019, reshaped its identity and market position, culminating in the rebranding to Tremor International.
| Event | Year | Impact on Ownership |
| Admission to AIM (as Taptica International Ltd.) | 2014 | Became a publicly traded entity, establishing an initial shareholder base. |
| Acquisition of Tremor Video's DSP | 2017 | Led to the company later adopting the Tremor name, potentially altering shareholder composition through the transaction. |
| Merger with RhythmOne | 2019 | RhythmOne shareholders received Taptica shares, consolidating ownership under the Taptica listing. |
| Acquisition of Unruly | 2020 | News Corp became a shareholder, receiving 6.91% of Tremor International stock, subject to a lock-up. |
| Acquisition of Amobee | 2022 | A substantial acquisition for $239 million, likely influencing the ownership structure and strategic direction. |
| Nasdaq IPO | 2021 | Raised US$128.6 million, introducing new institutional and individual investors to the company's stock. |
The company, now operating as Nexxen International, maintains a dual listing on the London Stock Exchange and NASDAQ, indicating a broad base of potential Tremor International shareholders. While specific ownership percentages for institutional investors in 2024-2025 are not publicly detailed, the company's public trading status implies a diverse group of stakeholders. The strategic acquisitions, particularly the integration of Amobee, have been pivotal in steering the company towards programmatic advertising and Connected TV (CTV) growth, impacting its overall business strategy and governance framework.
Understanding Tremor International's Stakeholders
The ownership structure of Tremor International is a dynamic reflection of its growth and strategic acquisitions. Understanding who owns Tremor International provides insight into its governance and future direction.
- The company's evolution from Taptica International Ltd. to Tremor International and now Nexxen International.
- Key acquisitions like Tremor Video, RhythmOne, Unruly, and Amobee have influenced the shareholder base.
- Dual listing on the London Stock Exchange and NASDAQ facilitates broad investor access.
- As of July 2025, the market capitalization stands at approximately £293 million, indicating significant investor interest.
- The strategic shift towards programmatic and CTV business, as detailed in Revenue Streams & Business Model of Tremor International, is a key factor for current and potential Tremor International investors.
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Who Sits on Tremor International’s Board?
As of late 2023, the board of directors for what is now Nexxen International comprised nine members, with a majority of six being non-executive directors, indicating a focus on independent oversight. The executive team includes the CEO, COO, and CFO, alongside a non-executive chairperson with extensive media industry experience.
| Director Name | Role | Tenure Start |
|---|---|---|
| Christopher Stibbs | Non-Executive Chairperson | September 2020 |
| Ofer Druker | Chief Executive Officer | April 2019 |
| Yaniv Carmi | Chief Operating Officer | 2014 |
| Sagi Niri | Chief Financial Officer | N/A |
| Joanna Parnell | Non-Executive Director | N/A |
| Neil Jones | Non-Executive Director | N/A |
| Lisa Klinger | Non-Executive Director | N/A |
| Daniel Kerstein | Non-Executive Director | December 2023 |
| Rhys Summerton | Non-Executive Director | December 2023 |
The voting power within Nexxen International is primarily distributed through ordinary shares, with each share generally conferring one vote. As of January 2, 2024, the company had 194,689,697 ordinary shares issued. Of these, 146,162,009 shares carry voting rights, as 48,527,688 shares were classified as dormant and held in treasury. There is no public information indicating the existence of dual-class shares or special voting rights that would grant disproportionate control to specific individuals or entities beyond their equity holdings. The board's structure, with a majority of non-executive directors, suggests a commitment to robust corporate governance. Understanding the Growth Strategy of Tremor International can provide further context on the company's direction and how its leadership influences its operations.
Board and Voting Power Overview
The board composition emphasizes independent oversight with a majority of non-executive directors. Voting power is directly tied to ordinary share ownership.
- Majority of non-executive directors on the board.
- Voting power primarily based on ordinary shares.
- As of January 2, 2024, 146,162,009 shares had voting rights.
- No disclosed dual-class shares or special voting rights.
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What Recent Changes Have Shaped Tremor International’s Ownership Landscape?
In the past few years, Tremor International has undergone a significant rebranding, becoming Nexxen International Ltd. on January 10, 2024. This strategic move unified its various brands, including Amobee and Unruly, under a single identity to better compete in the video and Connected TV (CTV) advertising sectors. The company's shares are now traded as 'NEXN' on both AIM and NASDAQ.
| Shareholder Action | Period | Details |
|---|---|---|
| Ordinary Share Repurchases | Q1 2024 | Approximately 6.2 million shares for £12.7 million / $16.1 million |
| Ordinary Share Repurchases | Recent Completion | Approximately 7.6 million shares for $20 million |
| New Ordinary Share Repurchase Program | Launched May 7, 2024, ends Nov 1, 2024 | $50 million program |
| Total Repurchases | March 1, 2022 - April 25, 2024 | Approximately 27.1 million shares (17.5% of outstanding) for ~$165 million |
These buyback initiatives highlight a strong focus on enhancing shareholder value and managing the company's capital structure. The leadership team, including CEO Ofer Druker and CFO Sagi Niri, remains consistent, participating actively in investor communications. While no major acquisitions are currently planned, Nexxen is prioritizing internal growth and innovation, particularly in the burgeoning digital advertising market. The overall digital advertising market is expected to see substantial growth, with projections indicating a CAGR of 11.4% through 2025, reaching over $982 billion. Nexxen is strategically positioning itself to leverage this expansion, with a particular emphasis on CTV and data-driven solutions, despite facing some revenue segment declines and broader economic uncertainties. In Q3 2023, programmatic revenue represented 93% of total revenue, with video revenue making up 66% of that programmatic figure. By Q1 2024, CTV revenue had reached $18.8 million, underscoring the company's shift towards these key growth areas.
Brand Evolution and Market Positioning
The rebranding to Nexxen International Ltd. signifies a strategic consolidation of its diverse advertising technology assets. This unified approach aims to strengthen its competitive stance in the rapidly evolving video and CTV advertising landscape.
Capital Allocation and Shareholder Returns
Significant share repurchase programs demonstrate a commitment to returning capital to Tremor International shareholders. These buybacks are instrumental in optimizing share value and managing dilution.
Strategic Growth Focus
Nexxen is concentrating on internal growth and innovation, particularly within the high-potential CTV and data segments of the digital advertising market. This focus aligns with the broader market's projected expansion.
Market Opportunity in Digital Advertising
The digital advertising sector is poised for considerable growth, with Nexxen aiming to capitalize on this trend, especially in CTV. Understanding the company's Mission, Vision & Core Values of Tremor International provides context for its strategic direction.
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