How Does Tremor International Company Work?

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How does Tremor International operate?

Tremor International, now known as Nexxen International since January 2024, is a major player in the global advertising technology space. They focus on connecting advertisers with audiences across various digital platforms, especially in video and Connected TV (CTV).

Their rebranding and ticker symbol change to NEXN on January 10, 2024, aimed to consolidate their ad-tech offerings and highlight their full-stack capabilities in the market.

Nexxen International is a key facilitator in the programmatic advertising ecosystem. They provide a technology platform that enables advertisers to buy and sell ad inventory automatically, primarily through real-time bidding. This process is highly data-driven, using sophisticated algorithms to match advertisers with the most relevant audiences at the right time. The company's focus on video and CTV advertising positions it within a rapidly growing segment of the digital ad market. Understanding the dynamics of this market is crucial, and a Tremor International Porter's Five Forces Analysis can offer valuable insights into its competitive landscape.

For the full year 2024, the company anticipates revenue ex-TAC between approximately $340 million and $345 million, with adjusted EBITDA around $100 million. Programmatic revenue is expected to make up about 90% of their total revenue, demonstrating their significant reliance on automated ad transactions.

Tremor International operates an integrated advertising technology platform, now unified under the Nexxen brand, designed to enhance video and Connected TV (CTV) advertising for advertisers, agencies, publishers, and broadcasters. This full-stack approach facilitates campaign discovery, planning, activation, measurement, and optimization across various screens.

Core Operations: The Nexxen Ecosystem

The company's core operations are built around its unified Nexxen brand, which includes the Nexxen DSP, Nexxen SSP, and Nexxen Ad Server. These components, along with a robust data management platform (DMP), create a seamless experience for managing ad campaigns.

Value Proposition: Data-Driven Optimization

Tremor International's value proposition centers on leveraging proprietary data and advanced AI/ML technologies to optimize ad campaigns. This ensures effective audience reach for advertisers and maximizes inventory yield for publishers.

Key Differentiator: Exclusive Data Access

A significant differentiator is the company's exclusive agreement to share Automatic Content Recognition (ACR) data from VIDAA, a smart TV operating system. This provides unique targeting and measurement capabilities, particularly within the CTV advertising landscape.

Global Expansion and Data Solutions

The company is actively expanding its TV Intelligence solution internationally, having launched in the UK in Q4 2023 and Australia in Q1 2024, with further plans for Canada and other markets in 2024. This highlights its commitment to global data solutions.

Tremor International's business model is designed for strong operating leverage, meaning that as its contribution ex-TAC increases, a substantial portion translates into adjusted EBITDA. This efficiency is a direct result of its integrated, data-centric, and technologically advanced platform. The company serves a broad client base, including over 450 advertisers such as Amazon and Disney, alongside numerous publishers and media companies. This approach to the digital advertising ecosystem, focusing on seamless cross-platform capabilities and data-driven insights, sets it apart from many competitors. Understanding the Competitors Landscape of Tremor International can further illuminate its unique position.

Tremor International's Technology Stack

The company's advertising technology stack is comprehensive, enabling end-to-end campaign management and optimization. Its platforms are built to handle the complexities of modern digital advertising, with a strong emphasis on video and CTV.

• Nexxen DSP (Demand-Side Platform) for buying ad inventory
• Nexxen SSP (Supply-Side Platform) for publishers to sell ad inventory
• Nexxen Ad Server for managing and delivering ad campaigns
• Data Management Platform (DMP) for audience segmentation and targeting
• AI and Machine Learning for enhanced campaign performance and yield optimization

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Tremor International primarily generates its income from programmatic advertising, which is expected to make up about 90% of its total earnings for 2024. Within this segment, video advertising, especially on Connected TV (CTV), is a major contributor. The company's approach to monetization also includes data licensing, with expectations for growth in this area through its Nexxen Data Platform.

Programmatic Advertising Dominance

Programmatic advertising is the main revenue driver for Tremor International, projected to account for approximately 90% of its total revenue in 2024. This highlights the company's core focus on automated ad buying and selling.

Video and CTV Growth

Video advertising, particularly within the Connected TV (CTV) space, is a significant component of Tremor International's revenue. In Q2 2024, video revenue represented 74% of its programmatic revenue, showing a strong upward trend driven by CTV solutions.

Connected TV Revenue Surge

CTV revenue alone reached $28.2 million in Q2 2024, demonstrating a 14% increase year-over-year and a substantial 50% jump from Q1 2024. This indicates a strong market demand for CTV advertising solutions.

Data Licensing Opportunities

Beyond ad placements, Tremor International monetizes through data licensing, leveraging its Nexxen Data Platform. The company anticipates continued growth in this sector, including the monetization of data for targeting and measurement purposes.

Self-Service Platform Expansion

The company's self-service platforms are also a growing revenue contributor, with a 23% increase in contribution ex-TAC reported in Q1 2024. This suggests an increasing adoption of their tools by advertisers and publishers.

Focus on High-Margin Growth

Tremor International is strategically focused on high-margin, long-term growth opportunities. This includes potential Software-as-a-Service (SaaS) revenue from new offerings like its unified identity graph, aiming to enhance its overall business model.

Diverse Vertical Performance

The company's revenue streams are also influenced by market trends, with notable strength observed across various industry verticals in Q1 2024. These include sectors such as retail, finance, health, automotive, and government, indicating broad applicability of its advertising technology.

• The primary revenue source is programmatic advertising, making up approximately 90% of total revenue in 2024.
• Video advertising, especially on Connected TV (CTV), is a key growth area, contributing 74% of programmatic revenue in Q2 2024.
• CTV revenue saw a 14% year-over-year increase in Q2 2024, reaching $28.2 million.
• Data licensing is another important monetization strategy, with anticipated growth driven by the Nexxen Data Platform.
• Self-service platforms experienced a 23% increase in contribution ex-TAC in Q1 2024.
• The company is exploring SaaS revenue models for new solutions, aligning with its focus on long-term, high-margin growth.
• Performance is strong across multiple verticals, including retail, finance, health, automotive, and government.

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Nexxen International, formerly Tremor International, has strategically evolved its operations through key milestones and forward-thinking moves. The company's rebranding in January 2024 unified its core offerings, including Tremor Video, Unruly, and Spearad, to present a unified end-to-end value proposition in the advertising technology space. This consolidation aimed to streamline its market presence and better communicate its integrated capabilities.

Rebranding to Nexxen International

The rebranding to Nexxen International in January 2024 marked a significant step in unifying the company's diverse product portfolio. This move was designed to present a cohesive end-to-end solution for advertisers and publishers.

Amobee Integration and Revenue Growth

The successful integration of Amobee earlier in 2023 significantly bolstered the company's platform capabilities. This integration contributed to an increase in programmatic revenue, demonstrating the strategic value of acquisitions.

VIDAA Partnership and Data Expansion

A key strategic move was the $25 million equity investment in VIDAA in August 2022, securing exclusive access to its ACR data. This partnership enhances global CTV targeting and measurement capabilities.

TV Intelligence Product Launch

Capitalizing on the VIDAA data, the company launched its TV Intelligence product in the UK in Q4 2023 and Australia in Q1 2024. Further international expansion is planned for 2024, leveraging this data advantage.

Competitive Edge in Advertising Technology

Despite market fluctuations, the company maintains a strong competitive edge through its full-stack, end-to-end technology platform. This integrated approach offers significant efficiencies for participants in the video advertising ecosystem.

• Deep expertise in video and Connected TV (CTV) advertising.
• A robust data management platform integrated with its DSP and SSP.
• Focus on product innovation, including the utilization of Gen AI and machine learning.
• Enhanced predictive analytics and real-time targeting capabilities.

The company's business model is centered on providing a comprehensive advertising technology stack that connects advertisers and publishers, facilitating programmatic advertising. Understanding Target Market of Tremor International is crucial to appreciating how its data solutions function. The firm's approach to cross-device advertising and its optimization of ad campaigns for performance are key components of its operational strategy. The role of data in its platform is paramount, underpinning its audience targeting capabilities and overall effectiveness in the digital advertising ecosystem. The company's revenue streams are primarily derived from its advertising services, with a focus on video advertising solutions. The process of buying and selling ads on its network is designed for efficiency and transparency. Tremor International operations are geared towards leveraging its ad tech stack to drive results for its clients.

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Nexxen International, formerly Tremor International, is a significant player in the programmatic advertising space, especially for video and Connected TV (CTV). The company's Nexxen SSP is recognized as a top 5 SSP globally by Pixalate, indicating its strong market presence. Analysts have recently upgraded Nexxen International to a 'Buy' rating, highlighting its financial performance and AI-driven growth.

Industry Position

Nexxen International, operating as Tremor International, holds a strong position in the programmatic advertising market, particularly in video and Connected TV (CTV). Its Nexxen SSP was ranked in the top 5 SSPs across major OEMs in Pixalate's Q1 2024 Global CTV SSP Market Share Report, showcasing its significant reach. The company operates in over 60 countries, serving a wide array of advertisers, agencies, publishers, and broadcasters.

Risks in Ad-Tech

The company faces typical ad-tech industry risks, including macroeconomic challenges affecting ad spend and the threat of new competitors. Rapid technological shifts and evolving data privacy regulations, such as the deprecation of third-party cookies, require continuous adaptation. Broader economic risks from geopolitical instability and trade protectionism, as noted in the Global Risks Report 2025, also present potential impacts on global ad spend.

Future Outlook & Strategy

Nexxen International's future hinges on its strategic initiatives, including product innovation with a focus on generative AI and machine learning in 2025 to enhance platform capabilities. The company also plans to bolster sales and marketing efforts to accelerate commercial traction and expand its CTV solutions. Leadership expresses confidence in the company's long-term competitive standing, anticipating market share gains as CTV advertising demand grows.

Growth Drivers

The company's growth strategy prioritizes profitability through innovation, with significant investment in AI and machine learning for 2025. Expanding its CTV solutions and strengthening sales and marketing teams are key to accelerating commercial traction. This approach aims to capitalize on improving CTV advertising demand and secure outsized market share gains.

Key Components of Tremor International's Ad Tech Stack

Nexxen International's operations are built on a robust ad tech stack designed to facilitate programmatic advertising. The company's business model focuses on connecting advertisers with publishers through its technology, enabling efficient ad buying and selling. Understanding Revenue Streams & Business Model of Tremor International provides deeper insight into how it functions.

• Nexxen SSP for supply-side management
• Data management platform for audience targeting
• AI and machine learning for campaign optimization
• Privacy-safe solutions like data clean rooms
• Cross-device advertising capabilities

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