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What are the Mission, Vision, and Core Values of Nexxen International Ltd.?
Mission and vision statements are foundational for any thriving business, articulating its purpose and aspirational future. They provide a strategic compass, guiding critical decisions and fostering corporate identity. Nexxen International Ltd., formerly Tremor International, is a global leader in advertising technology.
The company operates a comprehensive video advertising marketplace, connecting advertisers with publishers through its programmatic platforms. Their mission, vision, and values are crucial for understanding how Nexxen navigates the dynamic ad tech landscape, shapes its corporate identity, and drives business decisions to optimize video advertising campaigns. For a deeper dive into the company's competitive landscape, consider exploring the Tremor International Porter's Five Forces Analysis.
Key Takeaways
- Nexxen International's mission, vision, and values drive its strategy in the ad tech sector, focusing on a unified, data-driven video and CTV platform.
- The company leverages advanced data, including exclusive ACR data, and invests in innovation like generative AI to maintain its technological leadership.
- A customer-centric approach empowers advertisers and publishers, contributing to strong client acquisition and retention.
- Financial performance in Q1 2024 shows record programmatic revenue of $65.6 million and a 34% year-over-year increase in adjusted EBITDA, reflecting strategic alignment.
- Proactive capital allocation towards share repurchases and internal growth underscores a commitment to long-term value creation.
Mission: What is Tremor International Mission Statement?
Nexxen International's mission is 'to empower advertisers, agencies, publishers, and broadcasters globally to effectively utilize video and Connected TV (CTV) advertising through a flexible, unified, and data-driven end-to-end technology platform, maximizing campaign performance and inventory yield.'
Nexxen International's mission focuses on empowering its diverse client base, including advertisers, agencies, publishers, and broadcasters, to achieve optimal results in video and CTV advertising. The company provides a unified, data-driven, and flexible end-to-end technology platform designed to maximize campaign performance and inventory yield globally. This strategic approach highlights Nexxen International's commitment to innovation and client success in the evolving digital advertising landscape.
Empowering Global Clients
Nexxen International aims to empower advertisers, agencies, publishers, and broadcasters worldwide. This global reach ensures broad market impact.
Unified Technology Platform
The company provides a flexible, unified, and data-driven end-to-end technology platform. This integration streamlines advertising operations.
Maximizing Performance
A core objective is maximizing campaign performance for advertisers. This focus drives client return on investment.
Optimizing Inventory Yield
Nexxen International helps publishers and broadcasters maximize their inventory yield. This ensures efficient monetization of ad space.
Focus on Video and CTV
The mission specifically targets video and Connected TV advertising. This specialization addresses high-growth market segments.
Data-Driven Approach
Utilizing advanced data is central to their platform. This ensures precise targeting and effective campaign management.
While an explicit, single-sentence Tremor International mission statement is not publicly available, Nexxen International's core purpose can be synthesized from its stated business activities and strategic objectives. Nexxen's mission is to empower advertisers, agencies, publishers, and broadcasters globally to effectively utilize video and Connected TV (CTV) advertising through a flexible, unified, and data-driven end-to-end technology platform, maximizing campaign performance and inventory yield. The key components of this mission involve serving a broad range of target customers, including advertisers, agencies, publishers, and broadcasters, across a global market scope. The company offers a comprehensive suite of products and services, including a demand-side platform (DSP), supply-side platform (SSP), ad server, and data management platform (DMP), all centered around video, data, and CTV capabilities. Its unique value proposition lies in its full-stack, end-to-end solutions that leverage advanced and exclusive data to optimize video advertising campaigns. For instance, Nexxen's Q1 2024 programmatic revenue reached a record $65.6 million, representing 88% of total revenue, demonstrating their focus on efficient ad delivery. Furthermore, their launch of the Nexxen Data Platform, which unifies data assets like global ACR data from VIDAA, directly reflects their commitment to providing advanced audience discovery and planning tools to their clients. This mission is strongly customer-centric, focusing on enabling partners to achieve their goals, whether far-reaching or niche, and is innovation-focused through its continuous enhancement of technology and data offerings. For more on the company's background, consider reading this Brief History of Nexxen International.
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Vision: What is Tremor International Vision Statement?
Nexxen International's vision is 'to become the industry's go-to strategic tech and data partner, driving superior outcomes for brands, agencies, and publishers by capitalizing on the collective strength of its technology, data, and services across all screens, with a specialization in CTV.'
While a concise, official vision statement for Nexxen International is not explicitly published, the company's forward-looking aspirations are clearly articulated by its leadership and strategic direction. Nexxen International's vision is to become the industry's go-to strategic tech and data partner, driving superior outcomes for brands, agencies, and publishers. This involves leveraging the collective strength of its technology, data, and services across all screens, with a specialization in CTV. This vision is highly future-oriented, emphasizing market leadership ambitions within the video and CTV advertising ecosystems.
Industry Disruption
Nexxen International aims for industry disruption through innovative solutions like advanced audience discovery and cross-platform capabilities.
Unique Data Sets
The company utilizes unique data sets, including exclusive ACR data access, to enhance its offerings.
Realistic Aspirations
The vision appears realistic yet aspirational, given Nexxen International's current trajectory and market position.
Video Revenue Growth
In Q2 2024, video revenue accounted for 74% of their programmatic revenue, up from 71% in Q2 2023, underscoring their strong video and CTV focus.
Global Expansion
The company is actively expanding its TV Intelligence offering to new international markets like Australia and Canada in 2024.
Strategic Investment
Strategic investment in internal growth and innovation initiatives supports the realism of their aspirational goals, with data licensing revenue expected to accelerate in 2025.
Nexxen International's vision for advertising technology involves industry disruption through innovative solutions like advanced audience discovery, cross-platform capabilities, and unique data sets, including exclusive ACR data access. This vision appears realistic yet aspirational, given the company's current trajectory and market position. For more details on their strategic direction, explore the Growth Strategy of Nexxen International. In Q2 2024, video revenue accounted for 74% of their programmatic revenue, up from 71% in Q2 2023, underscoring their strong video and CTV focus. The company is actively expanding its TV Intelligence offering to new international markets like Australia and Canada in 2024, demonstrating its global impact ambitions. Their strategic investment in internal growth and innovation initiatives, along with the expectation for data licensing revenue to accelerate in 2025, further supports the realism of their aspirational goals and Nexxen International's vision for programmatic advertising.
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Values: What is Tremor International Core Values Statement?
Nexxen International's operational practices and strategic priorities highlight several deeply embedded principles that guide its corporate identity. These principles shape the company's approach to technology, client relationships, data utilization, and overall business expansion.
The company's core values include a strong emphasis on innovation and technology leadership, a commitment to customer-centricity and partnership, a dedication to data-driven excellence, and a relentless pursuit of growth and effective execution. These values collectively define Nexxen International's unique position in the ad tech landscape.
Innovation and Technology Leadership
Nexxen International prioritizes continuous investment in advanced advertising technologies, with a focus on generative AI and machine learning for 2025. Their end-to-end platform, including DSP, SSP, ad server, and DMP, demonstrates a commitment to a cutting-edge tech stack.
Customer-Centricity and Partnership
Nexxen International aims to meet partner needs and deliver tangible value, empowering advertisers, agencies, publishers, and broadcasters. The company added 138 new actively spending advertiser customers in Q3 2024, including 31 enterprise clients, and 86 new customers in Q2 2024.
Data-Driven Excellence
Positioned as a data-first ad-tech platform, Nexxen International leverages data for optimized campaign outcomes. The Nexxen Data Platform unifies various data assets, including exclusive global ACR data through their partnership with VIDAA, ensuring secure and privacy-compliant data utilization.
Growth and Execution
Nexxen International demonstrates a strong drive for growth and effective execution, with Q1 2024 adjusted EBITDA increasing 34% to $11.9 million and Q3 2024 adjusted EBITDA growing 49% year-over-year to $31.6 million. The company added 64 new supply partners in Q1 2024, 78 in Q2 2024, and 61 in Q3 2024.
These core values define Nexxen International's unique corporate identity, emphasizing its role as a technologically advanced, customer-focused, data-driven, and growth-oriented partner. To understand how these values translate into strategic decisions, explore the next chapter on how mission and vision influence the company's strategic decisions, or learn more about the Owners & Shareholders of Tremor International.
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How Mission & Vision Influence Tremor International Business?
A company's mission and vision are foundational, guiding its strategic decisions and shaping its long-term trajectory. These statements define the company's purpose and aspirations, influencing everything from product development to market positioning.
Nexxen's Strategic Alignment
The strategic decision to rebrand as Nexxen International in January 2024 directly reflects the company's mission to unify its brands and clarify its value proposition in the data-driven advertising ecosystem.
- Mission: To unite brands and simplify the story for a holistic, data-driven platform.
- Vision: To be the leading strategic tech and data partner in video, data, and CTV advertising.
- Rebranding as Nexxen International in January 2024.
- Focus on clarifying market position and value proposition.
Accelerated Investment in CTV and Data
Nexxen's commitment to being a premier strategic tech and data partner is evident in its increased investment in Connected TV (CTV) and data capabilities, driving significant revenue growth.
CTV Revenue Growth
In Q2 2024, CTV revenue expanded video revenue to 74% of programmatic revenue, an increase from 71% in Q2 2023, showcasing strong market adoption of their CTV solutions.
Nexxen Data Platform Launch
The launch of the Nexxen Data Platform, integrating proprietary and third-party data, including global ACR data from VIDAA, enhances targeting and measurement, with data licensing opportunities expected to scale in 2025.
Data Product Contribution
Contribution ex-TAC from data products saw a significant increase of 57% in Q2 2024, directly aligning with the mission to enhance data strength and usability.
End-to-End Operating Model
The company's end-to-end operating model ensures that as contribution ex-TAC grows, a larger portion translates to adjusted EBITDA, demonstrating strong operating leverage and value maximization.
Leadership Confidence
Leadership expresses strong confidence in the current tech stack, messaging, and value proposition, aligning with the company's strategic direction and future potential, as highlighted in discussions about Mission, Vision & Core Values of Tremor International.
These strategic decisions, driven by the company's mission and vision, demonstrate a clear path toward achieving its business objectives in the evolving advertising technology landscape.
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What Are Mission & Vision Improvements?
Enhancing Tremor International's mission and vision statements can provide a more focused direction and clearer articulation of their market position. These improvements aim to better reflect their technological advancements and strategic goals in the dynamic advertising technology landscape.
Clarify Core Problem and Solution in Mission Statement
Refining the mission statement to explicitly detail the primary problem addressed and the specific audience served, beyond general empowerment, would offer greater clarity. This aligns with industry leaders who clearly define their value proposition and target market, such as understanding the Target Market of Tremor International.
Integrate Future-Oriented Technologies in Vision Statement
Explicitly incorporating a commitment to emerging technologies like generative AI and machine learning within the vision statement would underscore their forward-thinking approach. This signals a proactive stance in shaping the future of advertising technology.
Emphasize Ethical Practices and Sustainability in Vision
Including a focus on ethical data practices and sustainability in the vision statement would address growing industry and consumer demands. This positions the company as a responsible leader in the digital ecosystem.
Strengthen Differentiation Through Explicit Statements
Developing concise and explicit mission and vision statements provides clearer guidance for internal teams and external stakeholders. This enhances differentiation in a competitive market by clearly communicating the company's purpose and long-term aspirations.
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