What are Mission Vision & Core Values of Koninklijke Ahold Delhaize Company?

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What drives the global food retail giant?

Mission and vision statements are crucial for any business, defining its purpose and aspirations. They guide decision-making, shape culture, and communicate identity. This global food retail group holds a significant industry position, operating diverse formats across Europe and the United States.

As of Q1 2025, the company reported net sales of €23.3 billion, with a 5.0% increase at constant exchange rates. Their mission, vision, and values are integral to their success, guiding strategic choices and shaping their corporate identity. What are the Mission, Vision, and Core Values of this prominent company? For a deeper dive into market dynamics, consider a Koninklijke Ahold Delhaize Porter's Five Forces Analysis.

The Ahold Delhaize mission statement focuses on inspiring individuals to make healthier choices for themselves and the environment. This commitment extends beyond just providing groceries, aiming to foster a healthier future for all people and the planet. This aligns with their strategic focus on sustainability and well-being.

Customer-Centricity

The mission targets 'everyone,' emphasizing broad accessibility to healthy and sustainable options.

Holistic Well-being

It promotes not just eating, but also 'living better,' encompassing overall health and lifestyle.

Global Impact

The scope includes 'people and planet,' highlighting a commitment to global environmental and social responsibility.

Future-Oriented

The focus on a 'healthier future' positions the company as a leader in long-term societal and environmental impact.

Healthy Food Sales

In 2024, own-brand healthy food sales reached 52.4%, demonstrating a tangible commitment to their mission.

Plastic Reduction

Virgin plastic in own-brand primary packaging was reduced by 10% compared to 2021, supporting planet health.

The Koninklijke Ahold Delhaize mission is deeply customer and sustainability-centric, aiming to inspire everyone to eat and live better for a healthier future for people and planet. This broad reach emphasizes a commitment beyond immediate shoppers, focusing on healthier and more sustainable choices globally. The unique value proposition lies in fostering a healthier future, positioning the company as a leader in promoting well-being and environmental responsibility. For instance, in 2024, the company's brands increased the percentage of own-brand healthy food sales, reaching 52.4%. Furthermore, they have reduced virgin plastic in own-brand primary packaging by 10% compared to their 2021 baseline, directly reflecting their commitment to a healthier planet. This Ahold Delhaize mission is clearly customer and planet-centric, aiming to positively impact society through their core business. For more insights into their strategic direction, consider reading about the Growth Strategy of Koninklijke Ahold Delhaize.

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The Ahold Delhaize vision statement outlines a clear path for the company's future, emphasizing its commitment to local markets and customer satisfaction. It highlights the importance of creating vibrant customer experiences and providing trusted products, which are central to their customer value propositions. This vision supports their strategic focus on omnichannel growth, aiming for over 80% omnichannel sales penetration by 2028 and reaching 30 million active digital platform customers monthly.

Customer-Centric Focus

The vision places customer experiences and trusted products at its core, reflecting a strong commitment to consumer satisfaction.

Local Brand Emphasis

It highlights the company's decentralized model, operating as a family of great local brands to cater to diverse regional needs.

Omnichannel Growth

The vision supports strategic investments in digital platforms, with online sales growing by 13.7% in Q1 2025.

Market Leadership

Ahold Delhaize's vision aims for market leadership by continually enhancing its customer value propositions.

Strategic Alignment

The vision aligns with the company's goal of reaching 30 million active digital customers monthly by 2028.

Future-Oriented

This Ahold Delhaize vision statement is forward-looking, guiding the company's long-term strategic decisions and growth.

Koninklijke Ahold Delhaize's vision is to be a family of great local brands, focusing on vibrant customer experiences and trusted products. This Ahold Delhaize vision statement is future-oriented, emphasizing market leadership and customer satisfaction. It highlights their decentralized operational model and commitment to local relevance. The scope involves enhancing vibrant customer experiences and providing trusted products, indicating a focus on quality, convenience, and a seamless omnichannel journey. For more details on the company's journey, read about the Brief History of Koninklijke Ahold Delhaize. In Q1 2025, Ahold Delhaize's online sales surged by 13.7% at constant exchange rates, reaching €2.5 billion, underscoring their investment in digital platforms and omnichannel capabilities. The company also aims to drive omnichannel sales penetration to over 80% by 2028, targeting 30 million active digital platform customers monthly. This demonstrates a clear path towards their vision of a leading local food retail experience, reinforcing the Ahold Delhaize core values in practice.

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Koninklijke Ahold Delhaize's core values are fundamental to its operational success and strategic direction, guiding its interactions with customers, colleagues, and communities. These principles shape the company's culture and underpin its commitment to ethical practices and sustainable growth. The four core values that define the company are Integrity, Courage, Teamwork, and Care.

Integrity: We do the right thing and earn customers' trust.

Integrity is paramount, ensuring transparent sourcing, accurate labeling, and upholding food safety standards. This commitment fosters an environment of honesty and accountability, translating into fair pricing and reliable service for customers.

Courage: We drive change, are open-minded, bold, and innovative.

Courage is demonstrated through investments in new technologies like AI and a bold push to achieve over 80% omnichannel sales penetration by 2028, targeting 30 million active digital customers monthly.

Teamwork: Together, we take ownership, collaborate, and win.

Teamwork promotes collaboration across diverse brands and markets, sharing best practices while maintaining local expertise. This approach allows local brands to adapt quickly while benefiting from the group's strength.

Care: We care for our customers, our colleagues, and our communities.

Care is reflected in a customer-centric approach, fostering inclusive workplaces, and community initiatives such as donating 75,000 tons of food in 2024.

These core values, including a touch of humor, define Koninklijke Ahold Delhaize's corporate identity and guide its strategic decisions. To understand how these values influence the company's market position, explore the Competitors Landscape of Koninklijke Ahold Delhaize in the next chapter, which delves into how mission and vision influence strategic choices.

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A company's mission and vision are foundational, shaping its strategic direction and influencing every decision made. These statements provide a clear purpose and a future aspiration, guiding resource allocation and operational focus.

Ahold Delhaize's Strategic Compass

The mission and vision of Koninklijke Ahold Delhaize serve as a guiding force for its strategic decisions, notably the 'Growing Together' strategy. This strategy, launched in 2024 and extending to 2028, is directly informed by their core purpose.

• Inspiring healthier futures for people and the planet.
• Being the trusted local food retailer.
• Driving growth through customer value and innovation.
• Leveraging scale for local benefit.

Mission in Action: Sustainability Investments

The mission to 'inspire everyone to eat and live better, for a healthier future for people and planet' translates into concrete actions. The company invested €300 million in sustainable sourcing efforts as of 2024, with 25% of its private label products being sustainably sourced in 2023. A bold target is set for 100% of own-brand packaging to be recyclable or reusable by 2025.

Vision Driving Market Expansion

The vision to be the 'trusted local food retailer' directly influences market expansion strategies. The acquisition of Profi in Romania, adding approximately €3 billion in sales and over 1,700 stores, exemplifies this, aiming to densify and grow markets and leverage scale to improve local value, aligning with their Target Market of Koninklijke Ahold Delhaize.

CEO's Strategic Focus

CEO Frans Muller highlighted a growth model focused on investing in customer value, market densification, innovation, and cost leverage. This approach ensures day-to-day operations and long-term planning are aligned with the company's purpose and vision.

Financial Goals and Strategic Alignment

The company targets at least €2.2 billion in free cash flow for 2025. The 'Save for Our Customers' program aims for cumulative savings of €5 billion between 2025 and 2028, with these savings being reinvested in customer value, technology, and sustainability.

Core Values in Practice

While not explicitly detailed in the provided text, the strategic decisions reflect core values such as customer focus, sustainability, and operational excellence, all contributing to their overarching mission and vision.

Future Outlook

The company's strategic direction, financial targets, and operational initiatives are all interwoven, demonstrating a clear commitment to achieving its mission and vision for a healthier future and trusted local presence.

The mission and vision of Koninklijke Ahold Delhaize are integral to its strategic decision-making, guiding investments in sustainability and market expansion. Discover core improvements to the company's mission and vision in the next chapter.

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Refining the mission and vision of a major retail entity can significantly enhance its market positioning and stakeholder engagement. These statements, when precisely articulated, guide strategic decisions and foster a clear organizational identity.

Enhance Mission with Accessibility and Affordability Focus

The current mission, 'Inspiring everyone to eat and live better, for a healthier future for people and planet,' could be strengthened by explicitly incorporating digital accessibility and affordability. This addresses the 2025 market reality where omnichannel presence and price sensitivity are paramount for consumer engagement.

Integrate Technological Innovation into Vision Statement

The vision, 'To be a family of great local brands that place vibrant customer experiences and trusted products at the heart of their customer value propositions,' could be more explicit about leveraging data and AI. This is crucial for delivering personalized experiences and operational efficiencies in the current retail landscape.

Mission Refinement: Emphasize Accessible Value

A suggested mission refinement is to add: 'by making healthy and sustainable choices accessible and affordable through our diverse omnichannel offerings.' This directly aligns with evolving consumer behaviors and the demand for convenient, value-driven digital solutions.

Vision Enhancement: Pioneer Data-Driven Solutions

For the vision, incorporating 'and pioneering innovative, data-driven solutions' would underscore a commitment to emerging technologies. This positions the company as a forward-thinking leader in sustainable and technologically advanced food retail, a key consideration for Owners & Shareholders of Koninklijke Ahold Delhaize.

The core values of Koninklijke Ahold Delhaize are centered around a commitment to customers, colleagues, and communities, with an emphasis on integrity, teamwork, and a passion for winning. These principles guide the company's operations and strategic decisions, aiming to create a positive impact across all stakeholders.

The company's purpose is to inspire everyone to eat and live better, for a healthier future for people and planet. This overarching goal drives their efforts in offering healthy and sustainable choices, supported by their diverse portfolio of brands.

In 2024, the company reported net sales of €87.3 billion, demonstrating significant market presence. The focus on customer value propositions is evident in their strategy to integrate digital and physical retail experiences, aiming for seamless customer journeys.