Terna Energy Bundle

What is the competitive landscape for Terna Energy?
The renewable energy sector is seeing major shifts, with a recent €3.2 billion acquisition of Terna Energy by Masdar in April 2025. This deal highlights the growing importance and consolidation within renewable energy assets.

Terna Energy, a key player since its 1997 founding, has become Greece's largest renewable energy investor. By the close of 2024, it had 1,224 MW of installed capacity, with energy generation increasing by 24.7% to 3.2 TWh.
Understanding Terna Energy's position requires a look at its competitive environment. This includes identifying rivals, market standing, and key advantages. For a detailed breakdown, explore the Terna Energy Porter's Five Forces Analysis.
Where Does Terna Energy’ Stand in the Current Market?
The company is a significant player in the renewable energy sector, particularly in Greece, where it has been the leading investor in renewable energy sources. Its core business involves the development, construction, financing, and operation of facilities using wind, solar, hydroelectric, and biomass, alongside waste management services.
TERNA ENERGY has established a strong market position in Greece, historically being the largest investor in renewable energy sources. By the end of 2024, its total installed capacity reached 1,224 MW.
The company's renewable energy generation saw a substantial increase of 24.7% year-on-year in 2024, totaling 3.2 TWh. Its overall portfolio load factor improved to 30.8% in 2024.
While its primary operations are in Greece, the company also has projects in Eastern Europe, specifically Bulgaria and Poland. As of late 2023, 91.2% of its net sales originated from Greece, with 8.8% from Eastern Europe.
In fiscal year 2024, revenues from continuing operations grew by 37.6% to €347.1 million, with renewable energy sales contributing €308.3 million. Adjusted EBITDA increased by 22.6% to €212.6 million.
The recent acquisition by Masdar for an enterprise value of €3.2 billion is set to fuel significant growth, providing capital and global expertise. The company has set an ambitious target to reach 6 GW of operational capacity by 2029.
- The company's total installed capacity reached 1,224 MW by the end of 2024.
- Renewable energy generation increased by 24.7% year-on-year in 2024.
- Revenues from continuing operations rose by 37.6% to €347.1 million in fiscal year 2024.
- The company aims to achieve 6 GW of operational capacity by 2029.
- A detailed look at the Competitors Landscape of Terna Energy provides further context on its market standing.
Terna Energy SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format

Who Are the Main Competitors Challenging Terna Energy?
In the dynamic renewable energy sector, TERNA ENERGY navigates a competitive terrain both domestically in Greece and across the broader European market. Understanding its key rivals is crucial for a thorough Terna Energy market analysis.
The company's primary competitors in Greece include established entities like Enel Green Power, VSB Renewable Energy Hellas L.L.C., Eunice Energy Group (EEG), and the Public Power Corporation S.A. (PPC). These companies are active across various renewable technologies, including wind, solar, and hydroelectric power. PPC, a significant utility in Greece, is actively expanding its renewable energy portfolio, while Enel Green Power, a global leader, maintains a robust presence in the region.
Key players in Greece include Enel Green Power, VSB Renewable Energy Hellas L.L.C., Eunice Energy Group (EEG), and Public Power Corporation S.A. (PPC). These companies are involved in wind, solar, and hydro power generation.
Globally, TERNA ENERGY competes with major developers such as Acciona Energy and Mainstream Renewable Power. These firms often leverage their scale and diverse funding for extensive project pipelines.
New entrants and specialized players are increasingly active in areas like offshore wind and energy storage. This is driving strategic partnerships and industry consolidation.
The merger of GEK Terna's electricity and natural gas activities with Motor Oil, aiming for a 17% electricity market share (end-2024 data), exemplifies a trend towards consolidation for competitive advantage.
The acquisition of TERNA ENERGY by Masdar underscores the trend of international energy firms expanding their European renewable portfolios. Masdar plans to develop up to 6 GW of renewable energy in Greece and Spain.
TERNA ENERGY differentiates itself through its expertise and project development capabilities, particularly in the Greek market. Its Growth Strategy of Terna Energy focuses on leveraging these strengths.
The Terna Energy competitive landscape is shaped by factors such as project scale, access to diverse funding, technological innovation, and strategic partnerships. Competitors are increasingly focusing on larger-scale project development and integration to gain market share.
- Scale of operations
- Access to capital and financing
- Technological advancements in renewables
- Strategic alliances and mergers
- Regulatory environment and government support
- Geographic diversification of projects
Terna Energy PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable

What Gives Terna Energy a Competitive Edge Over Its Rivals?
TERNA ENERGY's competitive advantages are built on over 25 years of experience in renewable energy, covering the entire project lifecycle. Its diversified portfolio across wind, solar, hydroelectric, and biomass resources, combined with vertical integration, allows for efficient project execution and cost management. The company's proven ability to complete large-scale projects, such as the 327 MW Kafireas wind park by late 2023, underscores its operational strength.
The company holds the largest and most diverse renewable energy sources (RES) portfolio in Greece, aligning with the nation's green energy transition goals. By the end of 2024, its operational capacity reached 1,224 MW, with an additional 67 MW of photovoltaic (PV) projects under construction and 500 MW slated to commence construction in Greece and abroad. This scale provides significant economies of scale, enhancing cost efficiencies in procurement, construction, and operations.
With over 25 years in the sector, TERNA ENERGY possesses deep expertise across the renewable energy project lifecycle. This vertical integration streamlines development, construction, financing, and operation, leading to better cost control and project delivery.
TERNA ENERGY operates the most extensive and varied renewable energy portfolio in Greece. This strategic positioning is a key advantage in a market focused on green energy transition, offering significant operational scale.
In 2024, the company reported a 37.6% increase in revenues and a 22.6% rise in adjusted EBITDA, demonstrating strong operational efficiency and profitability. This financial health supports self-funding and attracts investment for its ambitious growth plans.
The acquisition by Masdar in April 2025 provides TERNA ENERGY with substantial long-term capital and global expertise. This partnership is crucial for accelerating growth and achieving its target of 6 GW operational capacity by 2029.
TERNA ENERGY's commitment to sustainability is evident, with 88.8% of its 2024 turnover and 84.9% of its capital expenditures aligning with EU Taxonomy provisions. This strong adherence to green principles enhances its brand reputation and appeal in an environmentally conscious market.
- Extensive experience in renewable energy development and operation.
- Largest and most diversified RES portfolio in Greece.
- Strong financial performance supporting growth initiatives.
- Access to significant capital and global expertise through Masdar acquisition.
- High alignment with EU Taxonomy, boosting market appeal.
These competitive advantages position TERNA ENERGY favorably within the renewable energy market, allowing it to effectively compete and expand. Understanding the Target Market of Terna Energy is crucial for appreciating its strategic positioning against Terna competitors and its overall Terna Energy market analysis.
Terna Energy Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout

What Industry Trends Are Reshaping Terna Energy’s Competitive Landscape?
The renewable energy sector is experiencing a significant shift, characterized by rapid technological progress, evolving regulatory landscapes, and a growing global demand for clean electricity. For 2024 and 2025, key industry trends include sustained policy backing and substantial capital investment, notably in the United States through the Inflation Reduction Act, alongside increased public and private funding worldwide. Solar power is projected to lead this growth, potentially supplying close to half of the increase in global electricity demand by 2025. Concurrently, advancements in energy storage, such as solid-state and flow batteries, are enhancing grid stability and efficiency. The increasing adoption of electric vehicles and the rise of distributed energy resources are also driving up electricity consumption, further reinforcing the reliance on renewable sources. However, challenges such as grid saturation and aging infrastructure, particularly in Europe where many systems exceed 40 years in age, are creating bottlenecks for new projects, despite a 7% annual rise in global investment.
These industry dynamics present both significant opportunities and challenges for companies like Terna Energy. The surge in global investment and supportive policies create avenues for accelerated project development and expansion, especially with the backing of substantial capital from entities like Masdar, which aims for 100 GW of global capacity by 2030. The growing emphasis on energy storage and offshore wind offers strategic pathways for diversification and the application of existing expertise in hydro and wind projects. A prime example of this is the joint venture with Motor Oil, announced in January 2025, to develop Greece's first offshore wind farm, positioning Terna Energy at the forefront of this expanding market segment.
The renewable energy market is rapidly evolving with strong policy support and increasing capital flow. Solar energy is expected to dominate growth, while advancements in energy storage are crucial for grid stability.
Grid saturation and aging infrastructure pose significant hurdles for project deployment. Additionally, global supply chain disruptions and the need for a skilled workforce present ongoing challenges.
Increased global investment and policy support provide opportunities for expansion, particularly in emerging areas like offshore wind. Strategic partnerships, such as the one for Greece's first offshore wind farm, are key to capitalizing on these trends.
Terna Energy is focused on accelerating growth, targeting 6 GW of operational capacity by 2029. The company's strategy includes active project development in solar, wind, and energy storage, aligned with sustainability goals.
While Terna Energy benefits from strong market tailwinds and strategic backing, it must navigate potential headwinds. These include managing supply chain vulnerabilities, mitigating the impact of rising interest rates on project financing, and addressing the critical shortage of skilled personnel in the renewable energy sector.
- Global supply chain issues can delay project timelines and increase costs for essential materials.
- Higher interest rates may affect the economic viability of new investments, increasing sensitivity to borrowing costs.
- A significant gap exists in skilled labor, with estimates suggesting the workforce needs to triple by 2030 to meet demand.
- Potential policy shifts in different national markets could impact the incentives and regulatory support for renewable projects.
- The increasing frequency of extreme weather events necessitates robust infrastructure planning and resilience measures.
Terna Energy Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked

- What is Brief History of Terna Energy Company?
- What is Growth Strategy and Future Prospects of Terna Energy Company?
- How Does Terna Energy Company Work?
- What is Sales and Marketing Strategy of Terna Energy Company?
- What are Mission Vision & Core Values of Terna Energy Company?
- Who Owns Terna Energy Company?
- What is Customer Demographics and Target Market of Terna Energy Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.