What are Mission Vision & Core Values of Suntory Beverage & Food Company?

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What drives the success of Suntory Beverage & Food?

Mission and vision statements are crucial for any business, providing purpose and direction. They define an organization's core identity, guiding strategic decisions and shaping its public image. Suntory Beverage & Food uses these principles as a vital compass for its global operations.

These principles are deeply embedded in the company's identity, influencing product development, market expansion, and commitment to sustainability. They align a global workforce of 41,357 employees towards shared goals, enabling navigation of complex market dynamics and upholding commitments to consumers and society. Discover more about their market position in the Suntory Beverage & Food Porter's Five Forces Analysis.

The Suntory mission vision values emphasize enriching lives through diverse products while maintaining harmony with nature. This commitment is central to their operations, ensuring delightful experiences for consumers globally.

Customer-Centric Focus

The Suntory company mission prioritizes creating 'rich experiences' for all people, reflecting a deep commitment to consumer satisfaction and well-being.

Environmental Harmony

A core aspect of the Suntory business philosophy is operating 'in harmony with nature,' acknowledging the vital role of natural resources, especially water.

Global Product Adaptation

Suntory Beverage & Food adapts its diverse portfolio of non-alcoholic beverages and health foods to local tastes across Japan, Europe, Asia, and Oceania.

Health-Conscious Innovation

The company actively reformulates products, such as reducing sugar in Schweppes Indian Tonic to 2.4g/100ml in 2024, aligning with health trends.

Quality Craftsmanship

Suntory's core values are reflected in their dedication to quality, ensuring products contribute to physical and mental well-being.

Beneficial Offerings

Products like 'Brand's Essence of Chicken' exemplify their commitment to enriching lives through health-focused solutions, particularly in Asian markets.

The Suntory Beverage & Food company's mission statement is deeply customer-centric and environmentally conscious. It aims to enrich people's lives through 'rich experiences' derived from their products and services, while maintaining a crucial harmony with nature. This commitment is evident in their diverse portfolio and continuous efforts in product reformulation, such as the 15% less sugar recipe for Oasis Tropical in France by 2023. For more insights into the company's structure, refer to Owners & Shareholders of Suntory Beverage & Food. The Suntory corporate mission and values statement underscores their dedication to quality craftsmanship and providing delightful experiences that contribute to people's physical and mental well-being, reflecting the Suntory brand purpose.

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The company's vision, 'Growing for Good' and 'leading the next drinks revolution,' aims to establish a unique global position by anticipating consumer trends. They target ¥2.5 trillion in revenue by 2030, driven by organic growth and new investments, with profit growth surpassing revenue growth. This vision extends to sustainable growth and positive societal impact, emphasizing innovation and adapting to evolving consumer needs, such as the rising demand for health-focused, natural, and convenient options.

Suntory Company Vision

The company envisions 'Growing for Good,' aiming for sustainable expansion and positive global impact.

Leading the Drinks Revolution

Their vision includes 'leading the next drinks revolution,' focusing on innovation and anticipating consumer trends.

Financial Ambition

The company targets ¥2.5 trillion in revenue by 2030, with profit growth exceeding revenue growth.

Strategic Expansion

Expansion into RTD beverages and health products, particularly in ASEAN, supports their vision for growth.

Sustainable Growth

The vision encompasses a commitment to sustainable growth and positive societal contributions.

Innovation Focus

A strong emphasis on innovation ensures adaptability to changing consumer needs and market dynamics.

The company's vision, 'Growing for Good' and 'leading the next drinks revolution,' is ambitious and forward-looking. This Suntory company vision aims to secure a distinct position in the global beverage industry by staying ahead of consumer trends. The company seeks to achieve ¥2.5 trillion in revenue by 2030 through organic growth and new investments, ensuring that profit growth outpaces revenue growth. This vision extends beyond financial targets, encompassing a deep commitment to sustainable growth and positive societal impact. The focus on 'leading the next drinks revolution' highlights a strong emphasis on innovation and adapting to evolving consumer demands, such as the increasing health-consciousness and preference for natural and convenient options. This is evident in their strategic expansion into new categories like Ready-to-Drink (RTD) beverages and health and wellness products, particularly within the ASEAN region. For more details on their operational strategies, consider reading about the Revenue Streams & Business Model of Suntory Beverage & Food. While ambitious, the Suntory Beverage & Food company vision and mission for growth appear realistic given their robust market presence and consistent performance, including a 6.6% revenue increase and a 13.1% rise in operating income for the fiscal year ending December 31, 2024. Strategic investments in production capacity, such as new plants in Vietnam and Australia, further underscore their dedication to achieving these long-term goals, reflecting the Suntory Beverage & Food company goals and values.

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Suntory Beverage & Food's core values are fundamental to its identity, guiding its strategic decisions and daily operations. These values, deeply rooted in its heritage, shape the company's approach to growth, innovation, and social responsibility, ensuring a consistent and ethical business philosophy across its global footprint.

The company operates under three core values: 'Growing for Good,' 'Yatte Minahare,' and 'Giving Back to Society.' These principles define the Suntory corporate culture, influencing everything from product development to community engagement.

Growing for Good

This value reflects Suntory's commitment to sustainable growth, aiming to contribute positively to society. It emphasizes continuous improvement and a focus on well-being.

Yatte Minahare

Meaning 'Go for it!' or 'Dream big, take challenges, and never give up,' this core value embodies Suntory's pioneering and entrepreneurial spirit. It encourages boldness and innovation.

Giving Back to Society

This value highlights Suntory's deep sense of responsibility to generously return to the world and society. It recognizes the company's reliance on nature and community.

Product Development and Innovation

Suntory's 'Growing for Good' value is evident in its product development, with a focus on healthier and more sustainable options. For example, Suntory Beverage & Food Europe achieved a 30% reduction in added sugar compared to 2015, and more than tripled the volume of drinks sold with less than 5g/100ml of sugar from 2015 to 2025. The 'Yatte Minahare' spirit drives innovation, as seen in 2024 with the company handling CELSIUS in the energy drink category and -196 in the RTD segment, aiming to become the global No. 1 company in the ready-to-drink (RTD) market.

Corporate Culture and Employee Engagement

The 'Growing for Good' value fosters a culture of continuous learning and improvement among employees, encouraging personal and professional development. 'Yatte Minahare' cultivates an environment where employees are encouraged to be agile thinkers, confident in their ability to innovate and solve problems with new approaches. 'Giving Back to Society' encourages employees to participate in local programs and initiatives, with eligible employees receiving 'Suntory Global Spirits Cares Days' for volunteering.

Customer Relations and Business Practices

'Growing for Good' means developing products that meet evolving consumer preferences for health and sustainability, building stronger relationships. 'Yatte Minahare' translates into anticipating and exceeding consumer expectations by constantly striving to create value never achieved before. 'Giving Back to Society' fosters long-lasting, mutually beneficial relationships with customers, recognizing the responsibility to society. In terms of business practices, Suntory increased the use of recycled plastic in packaging to 47% in 2024, up from 44% in 2023, with a goal to reach 50% by the end of 2025. They are also actively engaged in social contribution activities, including environmental conservation through initiatives like 'Mizuiku' and 'Natural Water Sanctuaries,' aiming to be 'water positive' by 2030. For more insights into the company's market position, explore the Competitors Landscape of Suntory Beverage & Food.

These core values are central to Suntory Beverage & Food's identity, driving its strategic decisions and fostering a unique corporate culture. Understanding these values provides insight into how mission and vision influence the company's strategic decisions, which will be explored in the next chapter.

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A company's mission and vision statements serve as its compass, guiding strategic decisions and shaping its overall direction.

These foundational elements ensure that every business initiative aligns with the organization's purpose and long-term aspirations.

Suntory Beverage & Food's Guiding Principles

The Suntory Beverage & Food mission, 'To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature,' alongside its core values of 'Growing for Good,' 'Yatte Minahare,' and 'Giving Back to Society,' are integral to its strategic framework.

• Mission: To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.
• Core Value: Growing for Good
• Core Value: Yatte Minahare (aim high, be bold)
• Core Value: Giving Back to Society

Sustainability as a Strategic Pillar

The company's commitment to 'harmony with nature' and 'Giving Back to Society' directly influences its sustainability efforts. For instance, Suntory Beverage & Food Europe's 2024 Sustainability Report highlights a 16.6% reduction in carbon footprint since 2019, with a further 2.4% decrease in 2023. They aim for water neutrality at their Toledo factory by 2030 and plan to use 100% rPET for 50% of their total bottle production by 2025, embodying the 'Growing for Good' value.

Innovation in the RTD Market

Focusing on the Ready-to-Drink (RTD) market and health and wellness aligns with the mission to 'create rich experiences for people' and the vision to 'lead the next drinks revolution.' The company's handling of CELSIUS energy drinks and -196 RTDs in 2024 demonstrates this strategic direction. Their ambition to be the global No. 1 in RTD is a clear manifestation of the 'Yatte Minahare' spirit.

Financial Performance and Growth

The company's strategy, driven by its core principles, has led to significant financial achievements. For the fiscal year ending December 31, 2024, revenue increased by 6.6% and operating income rose by 13.1%. This growth is supported by investments in production capacity, such as new facilities in Australia and Vietnam, reflecting a long-term vision for market outperformance.

Customer-Centric Operations

The 'Gemba' perspective, emphasizing on-site reflection of consumer views, ensures that product development and marketing are customer-focused, directly supporting the company's mission. This approach fosters a corporate culture that prioritizes customer satisfaction and aligns with the broader Suntory corporate mission and values statement.

Long-Term Financial Goals

The mid-term strategy targets ¥2.5 trillion in revenue by 2030, a goal that is actively pursued through business development aligned with brand strategy, structural transformation, sustainability, and DEI. This ambitious target underscores the company's commitment to continuous growth and market leadership.

Alignment with Business Strategy

The Suntory company mission and vision for employees and the broader organization are deeply embedded in their 2024-2026 Mid-term Strategy. This ensures that all strategic decisions, from market expansion to product innovation, are consistent with their stated purpose and values, as highlighted in the Brief History of Suntory Beverage & Food.

These principles directly influence strategic decisions, driving innovation and sustainability. Explore core improvements to the company's mission and vision in the next chapter.

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Suntory Beverage & Food's mission and vision statements are foundational to its operations, guiding its strategic direction and corporate culture. These statements articulate the company's purpose and aspirations, influencing its approach to product development, sustainability, and stakeholder engagement.

The company's mission, 'To create new value for customers and society through our unique and innovative business,' and its vision, 'To be the leading global companies in the premium spirits, Japanese whisky and branded consumer packaged goods businesses,' highlight a commitment to both innovation and market leadership. Understanding the Suntory mission vision values is crucial for grasping the essence of their corporate identity and strategic objectives.

Integrate Digital Transformation Explicitly

Explicitly incorporating digital transformation (DX) into the mission or vision would better reflect current strategic investments. For instance, the vision could be refined to 'leading the next drinks revolution through digital innovation and sustainable practices,' aligning with their January 2024 focus on digitization and AI integration in operations.

Emphasize Personalized Consumer Experiences

More directly addressing evolving consumer behaviors, such as the demand for personalization, could strengthen the mission. Refining the vision to 'enrich drinking experiences to be more natural, healthy, convenient, fulfilling, and personalized' would better capture the use of AI for consumer insights and the desire for detailed product information.

Strengthen Circular Economy Commitment in Mission

Enhancing the mission statement to reflect a more proactive stance on circular economy principles, such as 'in harmony with and regenerating nature,' would underscore their 'water positive' ambition and bottle-to-bottle recycling efforts, aligning with advanced sustainability trends.

Reinforce Global Leadership in Premium and Japanese Whisky

While the vision mentions leading in premium spirits and Japanese whisky, further emphasizing this specific market strength could be beneficial. This aligns with the company's historical success and continued investment in these high-value segments, as detailed in the Mission, Vision & Core Values of Suntory Beverage & Food.

The Suntory core values are deeply embedded in its operations, emphasizing quality, integrity, and a commitment to societal well-being. These values guide the company's decision-making processes and shape its corporate culture. The Suntory business philosophy, often summarized as 'Yatte Minahare'—meaning 'go for it'—encourages bold action and innovation.

In 2024, the company continued to focus on its sustainability initiatives, aiming to reduce environmental impact across its value chain. Suntory Beverage & Food's mission and vision for sustainability are reflected in its efforts towards water conservation and reducing plastic waste. The company's commitment to social responsibility is a key aspect of its Suntory corporate culture and values.

The Suntory company mission and values statement underscores a dedication to creating shared value for both consumers and society. This approach is central to their long-term growth strategy and their ambition to be a leading global beverage company. The Suntory Beverage & Food company culture and values foster an environment of continuous improvement and customer focus.

Suntory Beverage & Food's mission and vision for innovation are evident in its product development pipeline and its adoption of new technologies. The company consistently invests in research and development to bring new and improved products to market, catering to diverse consumer preferences. This drive for innovation is a cornerstone of their Suntory Beverage & Food company goals and values.

The Suntory Beverage & Food mission statement analysis reveals a strong emphasis on customer satisfaction and societal contribution. The Suntory Beverage & Food vision statement meaning points towards a future where the company is recognized for its quality, innovation, and responsible business practices. The Suntory Beverage & Food company core values and ethics are paramount in all its dealings, ensuring trust and transparency.