OneSpan Bundle

How does OneSpan drive sales and marketing?
OneSpan has transformed from a hardware-centric security firm to a software and subscription-based digital identity and anti-fraud solutions provider. This evolution is marked by strategic acquisitions and a rebranding, signaling a new era focused on its Trusted Identity platform.

The company's strategy now emphasizes recurring revenue streams, a significant departure from its earlier reliance on hardware authenticators. This shift aims to bolster higher-margin software solutions and expand profitability.
What is OneSpan's sales and marketing strategy?
OneSpan's sales and marketing strategy centers on its comprehensive Trusted Identity platform, offering solutions for digital identity verification, transaction signing, and secure agreement automation. The company targets financial institutions, enterprises, and government organizations globally. A key aspect of their approach involves highlighting the benefits of their subscription-based model, which provides predictable revenue and allows for continuous innovation in their software offerings. This strategy is supported by a focus on customer onboarding solutions, exemplified by their acquisition of Dealflo, enhancing the user experience from the outset. The company's marketing efforts likely emphasize thought leadership in digital security and fraud prevention, showcasing how their integrated platform addresses complex compliance and security challenges. Understanding the competitive landscape is crucial, and a OneSpan Porter's Five Forces Analysis can provide deeper insights into its market position.
How Does OneSpan Reach Its Customers?
OneSpan's sales strategy is built on a dual approach, combining a robust direct sales force with an expanding network of partners. This strategy aims to effectively reach a global customer base, including a significant portion of the world's largest banks. The company's go-to-market strategy has evolved to emphasize software and subscription models, reflecting a shift from its historical hardware focus.
OneSpan maintains a dedicated direct sales team to engage with clients, particularly large enterprises. This team is crucial for cultivating relationships and closing deals for complex solutions. Their efforts are central to the OneSpan sales strategy.
Launched in late 2023, the OneSpan Partner Network is a key component of the company's business strategy. It aims to broaden market reach and drive revenue through various partner types. This expansion is vital for OneSpan's customer engagement.
There's a strategic emphasis on software and subscription-based revenue. This is evident in the financial performance, with subscription revenue showing strong growth. This shift is a core element of OneSpan's marketing strategy.
Key partnerships and acquisitions enhance OneSpan's solution offerings and market position. Integrations with companies like Ping Identity and the acquisition of Nok Nok Labs Inc. in June 2025 bolster its digital identity solutions. These moves are critical for OneSpan's competitive advantage in the market.
The evolution of OneSpan's sales channels reflects a strategic pivot towards recurring revenue streams, particularly through its subscription-based software offerings. This shift is supported by significant growth in subscription revenue, which reached $139.4 million for the full year 2024, marking a 31% increase. Specifically, security solutions subscription revenue saw a 33% rise, and digital agreements subscription revenue grew by 28%. This focus on subscription models is a cornerstone of the OneSpan business strategy, aiming for sustained growth and deeper customer relationships. The company's approach to sales and marketing is increasingly geared towards demonstrating the ongoing value of its OneSpan solutions through these recurring engagements.
The OneSpan Partner Network provides comprehensive support to its partners, including training, certification, and sales tools. This enablement is designed to equip partners to effectively sell OneSpan's diverse portfolio. This strategy is key to understanding Mission, Vision & Core Values of OneSpan and how they translate to market execution.
- Distributors
- Resellers
- System Integrators
- Independent Software Vendors (ISVs)
- Managed Service Providers (MSPs)
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What Marketing Tactics Does OneSpan Use?
OneSpan's marketing tactics are designed to build brand awareness, generate leads, and drive sales across key sectors like financial services, enterprise, and government. Their approach blends digital and traditional methods to effectively reach their target audience.
OneSpan actively engages in content marketing through its newsroom and investor relations sections. These platforms disseminate financial results, strategic updates, and thought leadership pieces, reinforcing their market position.
The company utilizes its website as a primary channel for direct communication and sharing valuable resources. This includes investor presentations and annual reports, making information readily accessible to stakeholders.
OneSpan maintains an active presence on social media platforms such as X (formerly Twitter) and LinkedIn. This engagement helps in direct communication and brand visibility within professional networks.
A key aspect of their strategy involves data-driven marketing, exemplified by enhancements to OneSpan Sign. These improvements offer modular dashboards for optimizing user journeys and boosting completion rates through performance analysis.
The company is expanding its communication tools, with SMS notifications slated for summer 2025. This aims to provide a more efficient alternative to email for user invitations, leveraging SMS's higher response rates.
While direct influencer marketing is less emphasized, strategic integrations with technology partners, like the one with Ping Identity in November 2024, serve to expand their ecosystem and market reach.
OneSpan's marketing narrative has shifted to highlight the digital transformation of business processes. The emphasis is now on software solutions, such as OneSpan Smart Forms, which streamline operations and integrate with core e-signature and identity verification capabilities. This aligns with the broader market trend towards digital solutions and supports their strategy for expanding into new markets.
- Content marketing via newsroom and investor relations.
- Website utilization for resource sharing and direct communication.
- Active social media presence on platforms like X and LinkedIn.
- Data-driven analytics for product optimization, such as OneSpan Sign.
- Introduction of SMS notifications for improved customer engagement.
- Strategic technology partnerships to broaden market reach.
- Emphasis on software solutions and digital transformation.
- Understanding Target Market of OneSpan is crucial for their sales strategy.
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How Is OneSpan Positioned in the Market?
OneSpan positions itself as a global leader in digital identity and anti-fraud solutions, focusing on high-assurance security for financial institutions, enterprises, and governments. The brand's core message emphasizes building trust in digital identities, devices, and transactions to combat fraud.
OneSpan aims to establish trust in people's identities, devices, and transactions to protect against digital fraud. Their solutions safeguard access, transactions, and communications in the digital realm.
The company highlights deep expertise in regulated global markets and strong ties with financial institutions, serving over 60% of the world's top 100 banks. They emphasize their 'world-class security DNA' in authentication and transaction signing.
OneSpan promises innovation and reliability, enabling secure and compliant digital agreements and transactions that improve customer experiences. This is supported by ongoing product enhancements and a commitment to security.
Brand consistency is maintained across all platforms, reinforcing their mission and solution offerings. This consistent messaging is crucial for building trust and recognition in the cybersecurity space.
OneSpan's commitment to security and compliance is a significant selling point, especially for financial services clients facing stringent regulatory demands. The acquisition of Nok Nok Labs in June 2025 further strengthens their leadership in FIDO-based passwordless authentication, aligning with evolving security needs and consumer preferences for flexible authentication methods.
OneSpan is recognized as a global leader in digital identity and anti-fraud solutions. Their extensive client base, including a majority of the world's largest banks, underscores their market penetration and trust.
The company emphasizes its deep security DNA in authentication, transaction signing, and identity verification. This expertise is a key factor in attracting and retaining clients in highly regulated industries.
OneSpan continuously enhances its product offerings, such as integrating SMS notifications, advanced analytics, and FIDO passkeys into its digital agreements solutions for 2025. This demonstrates a forward-looking approach to security and user experience.
Compared to competitors, OneSpan differentiates itself through its specialized focus on regulated markets and its comprehensive authentication portfolio. This strategic positioning allows them to address complex security challenges effectively.
Building trust is central to OneSpan's brand. By providing high-assurance security and reliable solutions, they enable organizations to conduct digital transactions with confidence.
The acquisition of Nok Nok Labs in June 2025 highlights OneSpan's commitment to staying at the forefront of authentication technology. This move bolsters their passwordless authentication capabilities.
OneSpan's brand positioning is built on a foundation of trust, security, and innovation within the digital identity and anti-fraud landscape. Their strategy focuses on serving highly regulated industries, particularly financial institutions, by offering robust solutions that ensure the integrity of digital interactions.
- Global leadership in digital identity and anti-fraud solutions.
- Emphasis on high-assurance security for financial institutions, enterprises, and governments.
- Core message: establishing trust in digital identities, devices, and transactions.
- Protection against digital fraud through secure access, transactions, and communications.
- Key solutions include identity verification, transaction signing, and secure agreement automation.
- Deep expertise in regulated global markets and strong ties with financial institutions.
- Serving over 60% of the world's 100 largest banks.
- 'World-class security DNA' in authentication, transaction signing, and identity verification.
- Expertise in end-user experience, cloud workflows, and e-signatures.
- Industry's broadest authentication portfolio and enterprise-class e-signature capabilities.
- Promise of innovation and reliability for secure, compliant digital agreements.
- Ongoing product enhancements, including SMS notifications, enhanced analytics, and FIDO passkeys for 2025.
- Consistent brand messaging across website, investor relations, and news releases.
- Commitment to security and compliance as a key selling proposition.
- Acquisition of Nok Nok Labs in June 2025 to bolster FIDO-based passwordless authentication.
- Responsiveness to evolving security threats and consumer demand for flexible authentication.
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What Are OneSpan’s Most Notable Campaigns?
OneSpan consistently engages in campaigns that highlight product innovation and strategic partnerships, crucial for maintaining its leadership in the digital identity and anti-fraud space. A significant ongoing 'campaign' is the continuous enhancement and promotion of its digital agreements solutions, particularly OneSpan Sign and OneSpan Smart Forms.
In the first half of 2025, OneSpan introduced innovations to its digital agreements platform, including SMS notifications for faster document delivery (with an expected average response rate of 45% compared to email's 6%) and enhanced analytics to optimize signer journeys and boost completion rates. These updates aim to address increasing consumer expectations for convenient, fast, and flexible digital experiences.
Launched in late 2023, the OneSpan Partner Network aims to drive growth by offering comprehensive benefits to distributors, resellers, system integrators, ISVs, and MSPs. This program is designed to create mutual go-to-market strategies, with OneSpan increasing lead-generation efforts and marketing focus to support its partners.
The acquisition of Nok Nok Labs Inc. in June 2025 serves as a defining campaign, reinforcing OneSpan's commitment to FIDO leadership in passwordless authentication. This acquisition directly addresses the evolving landscape of digital identity, allowing OneSpan to offer a more comprehensive and versatile authentication portfolio.
The company's Q4 2024 financial results showed a 3% increase in total revenue to $243.2 million, with subscription revenue growing 31% to $139.4 million for the full year 2024, indicating the success of its shift towards subscription-based software solutions, often facilitated by such partnerships.
These campaigns collectively aim to solidify OneSpan's position as a trusted provider of secure digital transformation solutions, particularly for blue-chip enterprises and financial institutions. Understanding how OneSpan approaches sales and marketing reveals a multi-faceted strategy focused on innovation, collaboration, and market leadership. This approach is further detailed in the Brief History of OneSpan.
SMS notifications for faster document delivery are expected to achieve an average response rate of 45%, significantly outperforming email notifications.
Enhanced analytics are being implemented to improve signer experiences and increase document completion rates, a key aspect of the OneSpan sales strategy.
The integration of FIDO passkeys enhances security for digital agreements, aligning with OneSpan's business strategy for robust identity solutions.
The OneSpan Partner Network aims to drive growth through strategic alliances, reflecting a key element of OneSpan's go-to-market strategy explained.
Full-year 2024 subscription revenue grew 31% to $139.4 million, demonstrating the success of OneSpan's strategy for expanding into new markets with its solutions.
The acquisition of Nok Nok Labs Inc. strengthens OneSpan's position in passwordless authentication, a critical component of its digital transformation offerings.
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- What is Brief History of OneSpan Company?
- What is Competitive Landscape of OneSpan Company?
- What is Growth Strategy and Future Prospects of OneSpan Company?
- How Does OneSpan Company Work?
- What are Mission Vision & Core Values of OneSpan Company?
- Who Owns OneSpan Company?
- What is Customer Demographics and Target Market of OneSpan Company?
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