Samsung Electronics Bundle

What drives the global technology leader; mission, vision, and values?
Mission and vision statements are foundational strategic pillars for any business, articulating its purpose and future aspirations. For a global technology giant, these statements are crucial, guiding vast operations and shaping corporate identity. The company holds a significant industry position, being a major innovator and manufacturer across consumer electronics, IT and mobile communications, and device solutions.

Their mission, vision, and core values act as a compass, directing business decisions, fostering innovation, and defining their approach to technology and global society. In Q1 2025, the company reported consolidated revenue of KRW 79.14 trillion ($56 billion), an all-time quarterly high, driven by strong sales of flagship Galaxy S25 smartphones, demonstrating the impact of their strategic direction on business success. Explore more about their market position in the Porter's Five Forces Analysis.
Key Takeaways
- Samsung's mission focuses on using talent and technology for superior products benefiting society.
- Their vision is to inspire the world with innovative technologies and contribute to social prosperity.
- Core values include People, Excellence, Change, Integrity, and Co-prosperity, driving continuous improvement and ethical conduct.
- Significant R&D investment, like KRW 9 trillion in Q1 2024, fuels innovation, exemplified by AI-driven products.
- Commitment to sustainability, with 93.4% renewable energy in the DX division and expanded e-waste recycling, underscores social responsibility.
Mission: What is Samsung Electronics Mission Statement?
The company's mission is 'to devote its talent and technology to creating superior products and services that contribute to a better global society.'
This mission statement highlights Samsung's commitment to leveraging its human resources and technological advancements to deliver high-quality offerings. It focuses on internal strengths like talent and technology, aiming for superior products and services, and a broad societal impact by contributing to a better global society.
Samsung emphasizes using its skilled workforce and advanced technology to drive innovation. This dedication is evident in their significant R&D investments.
The mission aims for top-tier products and services, demonstrated by strong sales of devices like the Galaxy S25 series in Q1 2025.
A core aspect is contributing positively to global society, reflecting Samsung's broader ethical values and social responsibility.
The mission is innovation-focused, constantly seeking to create transformative ideas and technologies that enhance lives.
It is customer-centric, aiming to deliver value to global consumers and businesses across various segments.
The mission aligns with Samsung's ethical values, emphasizing a commitment to societal improvement through its operations.
Samsung Electronics' mission is 'to devote its talent and technology to creating superior products and services that contribute to a better global society.' This mission statement underscores Samsung's dedication to leveraging its human resources and technological prowess to deliver high-quality offerings. The key components include a focus on internal strengths (talent and technology), a clear output (superior products and services), and a broad societal impact (contributing to a better global society). Samsung's target customers are global consumers and businesses across various segments, from mobile and home appliances to semiconductors. The mission emphasizes a unique value proposition of creating transformative ideas and technologies that enhance lives. For instance, the strong sales of the Galaxy S25 series in Q1 2025, contributing KRW 37 trillion to the Mobile eXperience (MX) division's revenue, directly reflects their commitment to superior products and services that resonate with consumers. Furthermore, their continuous investment in R&D, with Q1 2024 spending up by 16% year-on-year to KRW 9 trillion, showcases the devotion of talent and technology to innovation. This mission is primarily innovation-focused and customer-centric, with a strong orientation towards societal improvement. To learn more about the company's journey, explore the Brief History of Samsung Electronics.
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Vision: What is Samsung Electronics Vision Statement?
Company's vision is 'to inspire the world with our innovative technologies, products and design that enrich people's lives and contribute to social prosperity by creating a new future.'
This vision statement highlights Samsung's ambition to lead through cutting-edge innovation. Its scope is global, aiming for industry disruption and market leadership across various technology sectors. The vision appears both realistic and aspirational given Samsung's current trajectory and market position, emphasizing a commitment to enriching lives and contributing to social prosperity.
Samsung Electronics vision aims to inspire the world through its innovative technologies and designs. This global outlook drives its product development and market strategies.
A core aspect of the Samsung vision is to enrich people's lives with its products. This focus ensures user-centric design and functionality.
Samsung's vision extends to contributing to social prosperity. This involves sustainable practices and community engagement, aligning with Samsung's social responsibility values.
The company is dedicated to creating a new future through continuous innovation. This forward-looking approach defines Samsung's long-term goals mission.
Samsung's commitment to innovation in technology underpins its vision. This ensures its position as a leader in various tech sectors.
The vision includes a strong emphasis on sustainability, with goals like carbon neutrality by 2050. This reflects Samsung's ethical values and commitment to a better planet.
As of Q2 2025, Samsung was the world's biggest smartphone brand, shipping 58 million smartphones and capturing nearly 20% of the market. In 2024, Samsung also regained the top spot in the global semiconductor chip segment, with a revenue of $66.5 billion and a market share of 10.5%. The company's consistent investment in R&D, allocating approximately $20 billion annually to innovation, further supports its aspirational goals. Samsung's commitment to becoming carbon neutral by 2050 and utilizing 100% renewable energy in all its facilities by 2025 also reflects its vision for a sustainable future and contribution to social prosperity, aligning with Samsung Electronics purpose and values. For more insights into the company's structure, refer to Owners & Shareholders of Samsung Electronics.
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Values: What is Samsung Electronics Core Values Statement?
Samsung Electronics' core values are the bedrock of its corporate culture, guiding its strategic decisions and daily operations. These principles define the company's identity and commitment to its stakeholders, shaping its approach to innovation, quality, and social responsibility.
The company's five core values are People, Excellence, Change, Integrity, and Co-prosperity. These values emphasize a commitment to human capital, a relentless pursuit of quality, adaptability to market shifts, ethical conduct, and a dedication to shared societal benefit.
Samsung Electronics places its people at the heart of its operations, recognizing them as the fundamental asset and cornerstone of the company's success. This value is manifested in their commitment to creating a diverse and inclusive workplace, with initiatives to increase the percentage of women in leadership roles to 30% by 2025. In 2022, Samsung invested $20 million in employee training and development programs, and they have implemented policies supporting work-life balance, such as flexible working hours and remote work options.
This value drives Samsung's relentless pursuit of the highest quality in its products, services, and all operational aspects. Samsung's passion for excellence is evident in their continuous investment in R&D, which allows them to develop innovative products with superior quality. For example, the strong sales of the Galaxy S25 series, which contributed to a 43.41% quarter-on-quarter revenue increase in the Mobile eXperience (MX) division in Q1 2025, highlights their success in delivering exceptional products.
Samsung embraces change by setting its sights on the future and anticipating market needs. This forward-thinking approach is demonstrated by their continuous innovation in areas like AI and next-generation chip technologies. In January 2025, Samsung's leaders emphasized the need for 'bold innovation' to prepare for the future shaped by AI technology, aiming to establish themselves as a 'leading device AI corporation'. Their expansion into AI-powered devices across mobile, home appliances, and visual display showcases their commitment to adapting and leading industry trends.
Operating ethically is a foundational principle for Samsung, with all actions guided by a strong moral compass that ensures fairness and respect for all stakeholders. Samsung is committed to transparent corporate management and actively trains its employees on ethical conduct. In April 2024, the Global Grievance Resolution Policy was enacted to ensure fair handling of grievances in line with the company's Global Human Rights Principles.
This value embodies Samsung's commitment to social and environmental responsibility, aiming to create shared value and contribute positively to the communities where it operates. Samsung's 2024 Sustainability Report details efforts towards achieving net zero Scope 1 and 2 emissions by 2050 and utilizing 100% renewable energy in major global manufacturing facilities by the end of 2023. Their DX division expanded electronic waste recovery and recycling programs to over 70 countries by the end of 2023.
These core values, including Samsung's commitment to innovation and social responsibility, differentiate the company in the competitive technology landscape. To understand how these principles translate into financial success, explore the Revenue Streams & Business Model of Samsung Electronics and discover how its mission and vision influence strategic decisions.
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How Mission & Vision Influence Samsung Electronics Business?
A company's mission and vision are the bedrock of its strategic decisions, providing a clear direction for growth and innovation. These statements not only define the company's purpose but also inspire its workforce and guide its interactions with stakeholders.
Samsung Electronics is driven by a mission to create superior products and services that contribute to a better global society, powered by innovative technologies. Their vision is to become a leading device AI corporation by 2025.
- Mission: To inspire the world and create the future with innovative technology, people, and services.
- Vision: To become a leading device AI corporation by 2025.
- Core Values: People, Excellence, Integrity, Mutual Growth, and Change.
- Commitment to Innovation: Aggressive R&D investment, exemplified by a KRW 9 trillion R&D spend in Q1 2024, up 16% year-on-year.
- Market Leadership: Reclaimed the top spot in the global smartphone market in Q2 2025 with nearly 20% market share.
Samsung's mission and vision directly shape its strategic decisions, evident in its substantial R&D investments and focus on AI-driven products. The company's vision to be a leading device AI corporation by 2025 has led to significant investments in AI technologies and talent.
The company's commitment to innovation is demonstrated by its record R&D spending. For instance, Samsung's Q1 2024 R&D expenditure reached KRW 9 trillion, a 16% increase from the previous year, fueling advancements like Galaxy AI in their latest devices.
Samsung's strategic focus on becoming a leading device AI corporation by 2025 is evident in initiatives like Samsung Vision AI showcased at CES 2025, and their efforts to lead in advanced memory chips such as HBM3E and HBM4.
The mission to contribute to a better global society influences Samsung's sustainability efforts, including achieving 93.4% renewable energy conversion in its DX division by the end of 2023 and expanding e-waste recycling programs.
Samsung's strategic alignment with its mission and vision has resulted in strong market performance. The company achieved a consolidated revenue of KRW 79.14 trillion in Q1 2025, driven by products like the Galaxy S25 series.
Leadership messages reinforce the company's direction. For example, the 2025 New Year's message emphasized the need for 'bold innovation' and establishing the company as a 'leading device AI corporation'. Understanding the Target Market of Samsung Electronics is crucial for aligning these strategies.
These guiding principles directly influence Samsung's strategic decisions, from R&D investments to market expansion and sustainability initiatives, ensuring a cohesive approach to achieving its long-term goals. Explore core improvements to company's mission and vision in the next chapter.
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What Are Mission & Vision Improvements?
Samsung's mission and vision statements are foundational to its global operations, guiding its pursuit of innovation and societal contribution. Enhancements can be made to further solidify its leadership in ethical technology and sustainable practices.
Explicitly incorporating 'ethical AI development and responsible data stewardship' into its mission or vision would highlight Samsung's commitment to responsible technology application, a critical area for consumers and regulators in 2025.
More prominently featuring 'circular economy for electronics' in its mission or vision would differentiate Samsung and appeal to environmentally conscious stakeholders, aligning with goals like eliminating plastics in mobile packaging by 2025.
Adapting the mission and vision to reflect a deeper integration of personalized, AI-driven experiences across smart home ecosystems would capture the evolving consumer behavior and Samsung's roadmap for Home AI, as showcased at CES 2025.
Explicitly referencing 'enabling intelligent, interconnected experiences that simplify and enrich everyday life' in the vision would better articulate Samsung's strategic direction in creating seamless, connected living environments.
Samsung Electronics' mission, vision, and core values are central to its identity and strategic direction. The company's overarching mission is to inspire the world and create the future with its innovative technologies, people, and products. This mission is supported by a vision to lead the digital convergence era, leveraging its core competencies to create new markets and deliver unparalleled value to customers worldwide. Samsung's core values, often referred to as its 'Five Management Philosophies,' are People, Excellence, Change, Integrity, and Co-prosperity. These principles guide every aspect of its business, from product development to corporate social responsibility.
The company's commitment to innovation is evident in its substantial investments in research and development. In 2024, Samsung Electronics continued to allocate significant resources towards advancing technologies in areas like artificial intelligence, 5G, and next-generation semiconductors. This dedication to R&D is a cornerstone of its strategy to maintain leadership in a rapidly evolving technological landscape. Understanding Samsung's Growth Strategy of Samsung Electronics involves recognizing how these core tenets translate into tangible business objectives and market impact.
Samsung's core values are not merely aspirational statements but are deeply embedded in its corporate culture. The emphasis on 'People' signifies a commitment to employees and customers, fostering talent and prioritizing customer satisfaction. 'Excellence' drives the pursuit of the highest quality in products and services, aiming to set industry benchmarks. 'Change' reflects an agile approach, embracing new ideas and adapting to market dynamics to stay ahead of the curve.
Furthermore, 'Integrity' underscores the importance of ethical conduct and transparency in all business dealings, building trust with stakeholders. Finally, 'Co-prosperity' highlights Samsung's dedication to creating shared value, contributing positively to society and the global economy. These guiding principles collectively shape Samsung's business philosophy and its long-term goals, influencing its impact on technology and its role as a global corporate citizen.
- What is Brief History of Samsung Electronics Company?
- What is Competitive Landscape of Samsung Electronics Company?
- What is Growth Strategy and Future Prospects of Samsung Electronics Company?
- How Does Samsung Electronics Company Work?
- What is Sales and Marketing Strategy of Samsung Electronics Company?
- Who Owns Samsung Electronics Company?
- What is Customer Demographics and Target Market of Samsung Electronics Company?
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