CNH Industrial Bundle
What drives CNH Industrial's global impact?
Mission and vision statements are fundamental to business success, defining purpose and aspirations. They serve as strategic guides, influencing decisions and fostering corporate identity. CNH Industrial, a leader in capital goods, significantly impacts agriculture and construction.
The company's mission, vision, and core values are vital in shaping its identity, guiding extensive operations, and influencing strategic direction in a dynamic global market. What are the Mission, Vision, and Core Values of CNH Industrial?
Key Takeaways
- CNH Industrial's mission, vision, and values are central to its strategy, emphasizing innovation, sustainability, and productivity.
- The company's commitment to 'Breaking New Ground' drives advancements in agricultural and construction equipment using AI and automation.
- Despite a 21% revenue decrease in Q1 2025 vs Q1 2024, CNH Industrial focuses on operational excellence and technology.
- CNH Industrial aims for market leadership and margin expansion by 2030, aligning with its core principles.
- The company's purpose extends to advancing global food and shelter solutions through efficient and sustainable practices.
Mission: What is CNH Industrial Mission Statement?
CNH Industrial's mission is 'to break new ground by empowering its customers with innovative and sustainable solutions essential to feed and build a growing world.'
The CNH Industrial mission statement focuses on empowering global farming and construction communities. It emphasizes innovation, sustainability, and productivity to help meet the challenge of feeding and sheltering a growing population. This mission drives the company's strategic goals and operational focus.
Innovation Focus
CNH Industrial dedicates significant resources to research and development, with 6.3% of sales in Q1 2025 allocated to technological advancements, up from 6.0% in Q1 2024.
Customer-Centric Solutions
The company's mission is to provide efficient and sustainable solutions, empowering customers to grow and build a better world.
Sustainability Commitment
A core aspect of the CNH Industrial mission is fostering sustainable practices across its diverse portfolio of industrial equipment.
Global Market Scope
The company's focus on 'the world's needs' underscores its commitment to addressing global challenges in agriculture and construction.
Productivity Enhancement
The FieldOps™ digital platform, launched in 2024, exemplifies CNH Industrial's commitment to productivity by offering integrated farm management.
Diverse Portfolio
CNH Industrial provides a wide range of agricultural machinery, construction equipment, and related services to fulfill its mission.
The CNH Industrial mission statement clearly targets the global farming and construction communities, emphasizing their critical role in feeding and sheltering a growing population. The core components of their mission revolve around delivering innovative agricultural and construction equipment and solutions while fostering sustainable practices. This includes a diverse portfolio of industrial equipment, such as agricultural machinery, construction equipment, and related services. The company's global market scope is underscored by its focus on 'the world's needs'. CNH Industrial's commitment to this mission is reflected in its substantial investment in research and development, with 6.3% of sales in Q1 2025 dedicated to technological advancements, up from 6.0% in Q1 2024, emphasizing customer-focused innovation. For instance, the launch of the FieldOps™ digital platform demonstrates their commitment to productivity by enabling customers to connect, view, and manage farming operations and equipment fleets in one place, delivering valuable data insights. This mission is strongly innovation-focused and customer-centric, aiming to empower customers to grow and build a better world by providing efficient and sustainable solutions. For a deeper dive into the company's strategic direction, explore the Growth Strategy of CNH Industrial.
CNH Industrial SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format
Vision: What is CNH Industrial Vision Statement?
CNH Industrial's vision is 'to be a global leader in sustainable agriculture and construction, driving innovation and delivering superior value to customers and stakeholders.'
CNH Industrial's vision is distinctly future-oriented, aspiring to solidify its position as a global leader in the capital goods sector by focusing on innovation, sustainability, and technological advancement. The scope of this vision is broad, aiming for global impact and market leadership. For instance, CNH plans to consolidate its position as a #1 or #2 player in all major agriculture markets by 2030.
Innovation Focus
CNH Industrial emphasizes continuous innovation in its products and services. This includes advancements in precision agriculture and autonomous technologies.
Sustainability Commitment
The company aims for net-zero greenhouse gas emissions in manufacturing by 2030. Interim targets include a 20% reduction by 2025.
Market Leadership
CNH Industrial seeks to be a top-tier player in key agricultural markets. The goal is to be #1 or #2 in major agriculture markets by 2030.
Customer Value
Delivering superior value to customers is central to their vision. Next-generation combines launched in 2024 reduced total cost of ownership by 15%.
Strategic Business Plan
The Strategic Business Plan (SBP) unveiled at Investor Day 2025 guides their future. This plan includes a comprehensive refresh of their tractor portfolio.
Technological Advancement
Advancing technology is a core component of their vision. This includes expanding their harvester lineup with cutting-edge solutions.
CNH Industrial's vision for the future is to solidify its position as a global leader in the capital goods sector, with a robust roadmap for 2024 focusing on innovation, sustainability, and technological advancement. This ambition is supported by their Strategic Business Plan (SBP) unveiled at Investor Day 2025, which includes a comprehensive refresh of their tractor portfolio and expansion of their harvester lineup, with next-generation combines launched in 2024 already reducing total cost of ownership by 15% for farmers. The company's commitment to achieving net-zero greenhouse gas emissions in its manufacturing plants by 2030, with interim targets of a 20% reduction by 2025, showcases a realistic yet aspirational commitment to sustainability that aligns with its market position and trajectory. For more details on the company's background, explore the Brief History of CNH Industrial.
CNH Industrial PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable
Values: What is CNH Industrial Core Values Statement?
CNH Industrial's core values are fundamental to its corporate philosophy, guiding its strategic goals and operational decisions. These principles define the company's approach to innovation, sustainability, and productivity, shaping its future direction.
Innovation
Innovation is a cornerstone of CNH Industrial's strategic vision, driving advancements in product development and technology. The company's commitment to innovation is evident in its substantial R&D investments, which accounted for 6.3% of sales in Q1 2025, up from 6.0% in Q1 2024.
Sustainability
Sustainability is deeply integrated into CNH Industrial's operations and product lifecycle, reflecting a commitment to environmental stewardship. Their 2024 Sustainability Report highlights significant progress, including 78 energy-saving initiatives and renewable electricity adoption reaching 70.4% of total electricity use, leading to a 25.4% decrease in Scope 1 and Scope 2 emissions year-over-year.
Productivity
Productivity for CNH Industrial means enabling greater efficiency and success for its customers in agriculture and construction. This value is manifested in product development through advanced technologies that simplify operations and boost performance, such as their patented combine automation and connectivity.
Customer Focus
CNH Industrial's mission to serve customers is central to its operations, aiming to provide tangible economic benefits and operational advantages. This focus is supported by efforts to reduce dealer inventories and manage costs, as highlighted in Q1 2025 results.
These core values collectively differentiate CNH Industrial by positioning them as a forward-thinking company that integrates advanced technology with environmental responsibility to deliver tangible benefits to its customers. To understand how these values translate into market strategy, explore the Target Market of CNH Industrial. This creates a unique corporate identity centered on progress, responsibility, and customer empowerment.
CNH Industrial Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout
How Mission & Vision Influence CNH Industrial Business?
A company's mission and vision are foundational, shaping its strategic direction and guiding critical decisions. These statements articulate the organization's purpose and its aspirations for the future, influencing everything from product development to market expansion.
CNH Industrial's Strategic Compass
CNH Industrial's mission and vision statements are integral to its strategic decision-making, as demonstrated by its 2025 Strategic Business Plan (SBP).
- The company aims for the #1 or #2 market position in all major agriculture markets.
- Expansion of mid-cycle adjusted EBIT margins is a key objective.
- Significant investment in Precision Technology, targeting a doubling of its contribution to Agriculture net sales from 5% to 10% by 2030.
- A commitment to net-zero greenhouse gas emissions in manufacturing plants by 2030.
Driving Innovation and Productivity
The company's focus on innovation is evident in its internal development of 90% of its Precision Technology systems, directly supporting its 'Innovation' and 'Productivity' core values.
Sustainability as a Core Tenet
CNH Industrial's vision for a sustainable future is reinforced by its goal of achieving net-zero emissions in manufacturing by 2030, aligning with its 'Sustainability' value.
Product Development and Farmer Value
New generation combines launched in 2024 exemplify the company's mission by delivering a 15% lower total cost of ownership for farmers.
Market Expansion Strategy
A dual-brand strategy involving Case IH, New Holland, and STEYR, coupled with investments in growth-oriented dealers, fuels market expansion efforts.
Financial Performance Targets
The company targets a 16-17% Agriculture mid-cycle adjusted EBIT margin by 2030, up from 12.5% in 2024, supported by an additional $550 million in cost savings.
Operational Efficiency and Cash Flow
A '360-degree quality overhaul' aims to reduce non-quality costs by 200–250 basis points by 2030, contributing to a projected 25% increase in through-cycle Industrial Free Cash Flow.
CNH Industrial's mission and vision profoundly influence its strategic decisions, from product innovation to market expansion and financial targets. Understanding Mission, Vision & Core Values of CNH Industrial provides insight into the company's future direction.
CNH Industrial Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked
What Are Mission & Vision Improvements?
CNH Industrial's mission and vision statements are foundational to its operations, outlining its purpose and future aspirations. These statements are crucial for guiding strategic decisions and fostering a unified corporate culture.
Integrate 'Smart Agriculture Ecosystems' Vision
Refining the vision to explicitly include 'smart agriculture ecosystems' can better capture the company's investments in AI and digital platforms, positioning it as a leader in interconnected farming operations.
Broaden Global Social Impact Focus
Expanding the focus beyond 'feeding and sheltering' to include empowering smallholder farmers and addressing food security with measurable targets would demonstrate a deeper commitment to global well-being.
Emphasize AI and Advanced Robotics Integration
Explicitly mentioning the role of artificial intelligence, machine learning, and advanced robotics in future solutions will align the mission and vision with emerging technological advancements.
Commitment to Responsible Sourcing and Circularity
A more explicit commitment to responsible sourcing and closed-loop manufacturing within the mission statement would address growing concerns about supply chain ethics and resource scarcity.
The CNH Industrial mission statement is centered on advancing agriculture and construction through innovation and sustainability. The company's vision is to be the leading capital goods company, driving progress for customers and society. This translates into a corporate philosophy that prioritizes customer needs, technological advancement, and environmental responsibility. The core values that guide CNH Industrial operations include integrity, accountability, and a commitment to excellence. These principles are embedded in their approach to product development, manufacturing, and customer service, aiming to deliver high-quality, efficient, and sustainable solutions. For instance, in 2023, the company reported net sales of $24.7 billion, reflecting its significant market presence and the demand for its products and services.
Understanding CNH Industrial's corporate vision involves recognizing its dedication to shaping the future of farming and infrastructure. The company's strategic goals are closely tied to its mission to serve customers by providing them with the tools they need to succeed. This includes a strong focus on digital solutions and precision farming technologies, which are key to improving productivity and sustainability in the agricultural sector. The vision of CNH Industrial for the future is one where technology and innovation empower users to achieve more with less environmental impact. The core values driving CNH Industrial innovation are evident in their continuous investment in research and development, aiming to bring cutting-edge solutions to market. The company's mission in the agricultural sector is particularly strong, as it strives to support farmers in meeting the growing global demand for food. The vision for sustainable practices is integrated across all business units, from product design to manufacturing processes. The company's mission and its impact are seen in the efficiency gains and reduced environmental footprint that its products enable for users worldwide. CNH Industrial's vision for global markets is to maintain and expand its leadership position by adapting to diverse regional needs and economic conditions. The company's mission statement analysis reveals a clear intent to be a driving force for positive change in the industries it serves. The guiding principles of CNH Industrial are designed to ensure ethical conduct and long-term value creation for all stakeholders. The company's vision and values explained highlight a commitment to both performance and purpose. The Revenue Streams & Business Model of CNH Industrial demonstrates how these values are translated into tangible business outcomes.
- What is Brief History of CNH Industrial Company?
- What is Competitive Landscape of CNH Industrial Company?
- What is Growth Strategy and Future Prospects of CNH Industrial Company?
- How Does CNH Industrial Company Work?
- What is Sales and Marketing Strategy of CNH Industrial Company?
- Who Owns CNH Industrial Company?
- What is Customer Demographics and Target Market of CNH Industrial Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.