What are Mission Vision & Core Values of Cleanaway Company?

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What drives Australia's leading waste management company?

Mission and vision statements are crucial for any successful enterprise, offering purpose and strategic direction. They guide decision-making, foster corporate identity, and inspire stakeholders. As Australia's largest waste management company, their principles are integral to their strategic framework.

These guiding principles are particularly crucial in a sector undergoing significant transformation, driven by evolving regulations, technological advancements, and increasing societal demand for a circular economy. Discover more about their market position with a Porter's Five Forces Analysis.

Cleanaway's mission statement, 'making a sustainable future possible together for all our stakeholders,' highlights their commitment to collaborative environmental solutions. This encompasses customers, employees, communities, regulators, and partners, emphasizing a collective effort towards sustainability. Their core service involves comprehensive waste management, including collection, recycling, treatment, and disposal, all aimed at resource recovery and environmental protection.

Collaborative Sustainability

The mission stresses working 'together' with all stakeholders to achieve a sustainable future.

Comprehensive Waste Management

Cleanaway provides end-to-end services from collection to resource recovery, aligning with their Cleanaway environmental mission.

Resource Recovery Focus

Their operations prioritize diverting waste from landfills, such as processing 220,000 tonnes of organics annually at their ECO facility.

Circular Economy Contribution

As a key operator in Container Deposit Schemes, they processed over 208 kilotonnes of containers in FY24, supporting a circular economy.

Customer-Centric Innovation

The company aims to deliver high-circularity, low-carbon solutions and seamless service, reflecting their Cleanaway customer service philosophy.

Ethical Business Practices

Cleanaway's commitment extends to ethical principles and social responsibility, integral to their Cleanaway company values.

The Cleanaway mission vision values are deeply rooted in their operational strategies. For instance, their investment in the Eastern Creek Organics (ECO) facility, which processes up to 220,000 tonnes of organics annually to create compost, directly reflects their mission to recover resources and reduce emissions by diverting food waste from landfills. This initiative aligns with their Cleanaway commitment to sustainability. Furthermore, their role as a network operator for Container Deposit Schemes (CDS), processing over 208 kilotonnes of eligible containers in FY24, directly contributes to resource recovery and a circular economy, showcasing their Cleanaway purpose and goals. Understanding the Competitors Landscape of Cleanaway further highlights their strategic positioning in the waste management sector.

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Cleanaway's vision is to be recognized by its customers as the most innovative and sustainable waste management company, achieving industry-leading Health, Safety, and Environment (HSE) performance. This forward-looking vision emphasizes leadership in sustainability and innovation within the waste management sector. The company aims for a global impact, committing to significant reductions in greenhouse gas emissions, with targets of a 43% reduction in carbon dioxide and a 34% reduction in methane by 2030, aligning with a 1.5°C Paris Agreement scenario.

Customer Focus

Cleanaway aims to be the preferred partner for customers, delivering innovative and sustainable waste management solutions.

Sustainability Leadership

The company is committed to reducing its environmental footprint, targeting substantial greenhouse gas emission reductions by 2030.

Innovation Drive

Cleanaway continuously seeks new technologies and methods to enhance waste management efficiency and environmental outcomes.

HSE Excellence

Achieving top-tier Health, Safety, and Environment performance is central to Cleanaway's operational philosophy.

Strategic Growth

Under its Blueprint 2030 strategy, Cleanaway is investing in infrastructure and operational excellence to support its vision.

Financial Strength

Consistent financial performance, including an 18.9% underlying EBIT growth in FY24, underpins its ambitious goals.

Cleanaway's vision is deeply integrated into its purpose and strategic framework, aiming for recognition as the most innovative and sustainable waste management company, with leading Health, Safety, and Environment (HSE) performance. This vision is aspirational yet grounded in reality, supported by its position as Australia's largest waste management company and ongoing investments under its 'Blueprint 2030' strategy. For more details on the company's financial structure, explore the Revenue Streams & Business Model of Cleanaway. The company's commitment to sustainability is evident in its targets for a 43% reduction in carbon dioxide and a 34% reduction in methane by 2030, aligning with the 1.5°C Paris Agreement scenario. Cleanaway's consistent financial growth, including an underlying EBIT growth rate of 18.9% in FY24 and an aim to exceed $450 million in EBIT for FY26, further reinforces the feasibility of its ambitious Cleanaway vision for the future.

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Cleanaway's corporate culture is underpinned by its Guiding Principles, which serve as its core values. These principles collectively define how the company operates and interacts with its stakeholders, reflecting the Cleanaway company values and Cleanaway core values.

The company's four core values are Keep Each Other Safe, Show Genuine Care, Connect and Grow Together, and Own It, Be Courageous. These principles guide Cleanaway's ethical business practices and its commitment to sustainability, shaping the Cleanaway business philosophy.

Keep Each Other Safe

This value emphasizes fostering an inclusive culture where everyone's well-being is a shared responsibility. Cleanaway's Total Recordable Injury Frequency Rate (TRIFR) decreased to 4.6 in FY24, demonstrating a strong commitment to safety.

Show Genuine Care

This value focuses on nurturing a customer-focused environment where empathy thrives, and individual strengths and differences are celebrated. This is reflected in tailoring waste solutions to meet specific customer needs, aligning with Cleanaway customer service philosophy.

Connect and Grow Together

This value highlights supporting each other to reach new heights, always innovating and learning from shared experiences. Their eight-year partnership with Clean Up Australia exemplifies their commitment to community engagement and environmental improvement, reflecting Cleanaway social responsibility values.

Own It, Be Courageous

This value emphasizes taking on leadership, accountability, and responsibility, even when faced with challenges. CEO Mark Schubert noted that FY24 delivered another year of double-digit EBIT growth, showcasing their disciplined approach to financial performance, which is a key aspect of Cleanaway leadership principles.

These core values differentiate Cleanaway by establishing a robust framework for ethical conduct and operational excellence. To understand how these values translate into strategic initiatives, explore the Growth Strategy of Cleanaway and discover how mission and vision influence the company's strategic decisions.

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A company's mission and vision statements serve as guiding principles, shaping its strategic decisions and long-term objectives. These statements articulate the company's fundamental purpose and its aspirations for the future, influencing everything from operational priorities to market positioning.

Cleanaway's Strategic Alignment

Cleanaway's strategic decisions are deeply rooted in its mission and vision, as demonstrated by its 'Blueprint 2030' strategy, an evolution from 'Footprint 2025'. This customer-centric approach prioritizes high-circularity, low-carbon solutions, seamless service, and value for money to generate superior shareholder value.

• Acquisition of Citywide Waste for $110 million (July 2025).
• Ongoing acquisition of Contract Resources for $377 million (approved July 4, 2025).
• Expansion into higher-margin technical services.
• Acceleration of decommissioning, decontamination, and remediation (DD&R) growth strategy.
• Investment in the Eastern Creek Organics (ECO) facility.

Driving Sustainable Solutions

The company's commitment to resource recovery and reducing landfill methane emissions is evident in its operational choices, such as the ECO facility processing FOGO from Sydney councils since October 2024. This directly supports its mission to foster a sustainable future.

Financial Performance Reflects Strategy

Measurable success is reflected in a record underlying EBIT growth rate of 18.9% in FY24, reaching $359.2 million. The underlying EBIT margin also improved to 11.2%, a 100 basis point increase.

Leadership Endorsement

CEO and Managing Director Mark Schubert highlighted FY24 as a period of execution and progress, delivering double-digit EBIT growth and improved shareholder returns. He emphasized the company's adherence to its stated goals and the underlying strength of its business.

Operational Excellence

The company's mission and vision actively shape day-to-day operations and long-term planning, driving operational excellence and strategic growth initiatives to ensure sustained shareholder value.

Customer-Led Approach

The 'Blueprint 2030' strategy is fundamentally customer-led, aiming to deliver superior shareholder value through tailored waste management solutions that meet evolving customer needs and environmental expectations.

Commitment to Circularity

A core aspect of the company's vision involves providing high-circularity solutions, which means maximizing resource recovery and minimizing waste sent to landfill, aligning with broader sustainability goals.

These strategic decisions, from acquisitions to facility investments, demonstrate how Cleanaway's mission and vision translate into tangible actions that drive financial performance and operational growth. Explore how these foundational elements can be further refined in the next chapter.

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Enhancing Cleanaway's mission and vision statements can further solidify its leadership in the waste management sector. These improvements focus on greater specificity, aspirational goals, and the integration of technological advancements.

Incorporate Quantifiable Circularity Targets

Adding a specific, measurable target for resource recovery within the vision statement, such as achieving a certain percentage of resource recovery by a future date, would provide a clearer benchmark for their leadership ambitions in the circular economy.

Emphasize Waste Reduction and Behavioral Change in Mission Statement

The mission statement could be refined to explicitly include an aspiration towards fostering a 'waste-free' or 'zero-waste' future, aligning more closely with evolving industry trends and the higher tiers of the waste hierarchy.

Highlight Technological Innovation in Vision Statement

The vision could be strengthened by directly referencing the adoption of emerging technologies like advanced sorting, AI, or bio-processing, moving beyond a general mention of 'innovation' to showcase their commitment to addressing evolving sustainability challenges.

Integrate Specific Sustainability Commitments

Explicitly mentioning commitments to tackling specific waste challenges, such as the proper disposal of items like batteries, as highlighted in their 2024 Recycling Behaviours Report, would demonstrate a proactive approach to consumer education and environmental stewardship.

The company's mission is to provide essential waste management services, aiming to create a cleaner environment and a more sustainable future. Their vision is to be the leading waste management company in Australia, recognized for innovation, customer service, and environmental responsibility. The core values that guide their operations include safety, integrity, customer focus, innovation, and teamwork. These principles underpin their commitment to delivering reliable services and fostering a positive impact on the communities they serve. Understanding the Target Market of Cleanaway is crucial for aligning these values with customer needs and market demands.