What are Mission Vision & Core Values of Avolta Company?

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What are the strategic pillars guiding Avolta's global operations?

Mission and vision statements are crucial strategic foundations, guiding business decisions and shaping corporate identity. For a leading global travel retail and food & beverage company like Avolta, these principles are vital in navigating the dynamic travel industry. Avolta operates an extensive network of stores and concessions worldwide, enhancing the traveler's experience.

Their mission, vision, and core values are central to their 'Destination 2027' strategy, guiding operational excellence and market expansion. In 2024, Avolta reported CORE turnover of CHF 13,473 million and an Equity Free Cash Flow (EFCF) of CHF 425 million, a 32% year-on-year increase. These statements actively steer Avolta's strategic priorities, influencing product development and market entry. As of February 28, 2025, Avolta continued positive momentum, reporting year-to-date revenue growth of +9.5% year-on-year, with organic growth at +6.0%. For a deeper dive, consider an Avolta Porter's Five Forces Analysis.

Avolta's mission statement, 'to bring a smile to the lips of every traveler,' highlights its dedication to enhancing the travel experience. This customer-centric approach focuses on creating positive interactions for individuals navigating various travel hubs globally. The company aims to make every journey more enjoyable and seamless.

Customer Focus

The Avolta mission emphasizes enriching the traveler's journey beyond transactions.

Global Reach

Avolta operates in diverse travel destinations, including airports and railway stations.

Value Proposition

The company aims to make travel rewarding and seamless for all.

Loyalty Programs

Club Avolta had over 10 million members by 2024, driving customer engagement.

Revenue Impact

Loyalty programs contributed over 5% of Avolta's annualized revenues in 2024.

Strategic Expansion

New contracts, like DFW in July 2025, expand localized food and beverage offerings.

Avolta's mission, 'to bring a smile to the lips of every traveler,' underscores its commitment to enhancing the journey for its global customer base. This Mission, Vision & Core Values of Avolta is reflected in strategic initiatives like the Club Avolta loyalty program, which by 2024 boasted over 10 million members and contributed more than 5% to annualized revenues. The company's expansion into locally inspired food and beverage concepts, such as the 10-year contract at Dallas Fort Worth International Airport (DFW) in July 2025, further exemplifies its dedication to a customer-centric approach, aligning with the Avolta company purpose and goals to deliver a rewarding and seamless travel experience across its 5,100 outlets worldwide.

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Avolta's vision statement, central to its strategic direction, focuses on redefining the global traveler experience. This involves integrating digital innovation to create seamless, personalized journeys across retail and food & beverage sectors. The company aims to lead a significant transformation in how travelers engage with services, moving beyond traditional models to embrace advanced digital solutions. This forward-looking vision underpins Avolta's commitment to continuous improvement and market leadership, ensuring its offerings remain relevant and compelling in a rapidly evolving travel landscape. The company's financial performance in 2024, with a 9.4% CORE EBITDA margin, supports its capacity to pursue this ambitious vision.

Vision for Innovation

Avolta's vision emphasizes innovating the traveler-centered experience, leveraging digital engagement for future growth.

Revolutionizing Travel

The company aims to initiate a 'travel experience revolution,' redefining industry standards and customer interactions.

Digital Integration

Enhanced digital engagement is a core component, ensuring seamless and personalized experiences for travelers.

Global Impact

Avolta's vision extends globally, integrating retail and F&B to provide a holistic and consistent experience.

Strategic Foundation

The 'Destination 2027' strategy underpins this vision, providing a roadmap for achieving its ambitious goals.

Financial Strength

A 32% increase in Equity Free Cash Flow to CHF 425 million in 2024 supports the pursuit of this transformative vision.

Avolta's vision statement is highly future-oriented, emphasizing 'innovating the traveler-centered experience' and initiating a 'travel experience revolution.' This vision signals an ambition for industry disruption and market leadership by redefining the conventional boundaries of travel retail and food & beverage. The scope extends to global impact, aiming to integrate offerings across both retail and F&B to provide a seamless and personalized experience, both physically and digitally. This vision appears both aspirational and realistic, underpinned by the company's 'Destination 2027' strategy. Avolta's financial performance in 2024, with a 9.4% CORE EBITDA margin and a 32% increase in Equity Free Cash Flow to CHF 425 million, demonstrates a robust foundation for pursuing such an ambitious transformation. The company's strategic moves, such as integrating in-store technology like self-order kiosks and digital menu boards in new dining venues, and the global rollout of its Club Avolta loyalty program, showcase tangible steps towards digital engagement and a holistic traveler experience. CEO Xavier Rossinyol stated in July 2024 that Avolta is 'delivering against our plan thanks to the strength of our proven, global business model' and that 'Avolta's half year tells the story of continued successful delivery of our Destination 2027 strategy,' reinforcing the realism of their aspirational vision. For more details on the company's operational framework, refer to the article on Avolta's Revenue Streams & Business Model. Understanding Avolta's mission statement and its impact is crucial for grasping its strategic direction and commitment to customer success, reflecting Avolta's vision for future growth and its core values in practice.

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Avolta's core values are fundamental to its identity, guiding its strategic decisions and daily operations. These principles shape the company's approach to innovation, collaboration, and customer engagement, reflecting its commitment to redefining the travel experience.

The four core values of Avolta are Brave, Collaborative, Passionate, and Inclusive. These values are further strengthened by a strong focus on Sustainability, ensuring a holistic approach to business and societal impact.

Brave

Avolta is forward-thinking and innovative, leading its industry by embracing new concepts and digital solutions. This is evident in their strategic expansion into new markets like Saudi Arabia and Tunisia in 2025, and significant F&B contracts at DFW.

Collaborative

Avolta operates as One Team, fostering close cooperation with partners and suppliers to optimize operations and enhance customer experiences. This value drives their corporate culture and customer relations, ensuring shared insights and innovation.

Passionate

Avolta is passionate about service, striving to exceed expectations and create seamless, engaging travel experiences. This commitment is fueled by their over 77,000 dedicated team members, who are integral to the company's strategy.

Inclusive

This value ensures an environment where every team member feels valued and empowered, contributing meaningfully to Avolta's vision. It also extends to catering to diverse traveler needs and preferences, as seen in their thoughtful brand partnerships at DFW.

Avolta's core values, including its strong focus on sustainability, differentiate it in the market by fostering a culture of innovation and service excellence. For a deeper understanding of Avolta's market position, explore the Competitors Landscape of Avolta. Discover how these values influence Avolta's strategic decisions and future growth in the next chapter, focusing on its mission and vision.

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A company's mission and vision serve as the bedrock for its strategic decisions, providing a clear direction and purpose. These statements not only define what a company aims to achieve but also how it intends to get there, influencing everything from product development to market expansion.

Avolta's Guiding Principles

Avolta's mission and vision are deeply integrated into its strategic framework, particularly its 'Destination 2027' plan.

• Mission: 'bring a smile to the lips of every traveler'
• Vision: 'innovating the traveler-centered experience with enhanced digital engagement'
• Strategy Pillars: Travel Experience Revolution, Geographical Diversification, Operational Improvement Culture, Sustainability
• CEO's Reinforcement: Xavier Rossinyol consistently emphasizes alignment with strategy.

Driving Strategic Initiatives

The 'Travel Experience Revolution' pillar directly led to the 'Club Avolta' loyalty program, which by 2024 had over 10 million members and contributed over 5% to annualized revenues, enhancing customer experience and digital engagement.

Geographical Expansion

The 'Geographical Diversification' strategy has seen Avolta enter new markets like Saudi Arabia and Tunisia in 2025, alongside securing a 10-year F&B agreement at Dallas Fort Worth International Airport in July 2025.

Financial Performance Metrics

In H1 2024, Avolta reported CORE turnover growth of +11.0% to CHF 6,342.6 million, with CORE EBITDA margin improving to 9.0% and Equity Free Cash Flow growing by +29.3% to CHF 213.5 million.

Leadership Commitment

CEO Xavier Rossinyol highlighted in July 2024 the 'continued successful delivery of our Destination 2027 strategy' and in March 2025 Avolta's commitment to growth through innovation and digital transformation.

Operational Alignment

The company's mission and vision shape daily operations through continuous improvement and strategic portfolio management, including exiting unprofitable contracts to boost cash flow.

Core Values in Action

Avolta's core values are evident in its focus on customer experience, innovation, and sustainable growth, as detailed in a Brief History of Avolta.

Avolta's mission and vision are the compass guiding its strategic decisions, ensuring all actions align with its overarching goals of traveler satisfaction and innovative experiences.

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Avolta's mission and vision statements are foundational to its strategic direction, with opportunities to enhance specificity and align with market evolution. Refining these statements can better capture the company's aspirations and its role in shaping the future of travel retail.

Enhancing Mission Specificity for Market Leadership

Avolta's current mission to 'bring a smile to the lips of every traveler' could be strengthened by incorporating a clear aspiration for market leadership or customer loyalty, such as becoming the leading global travel experience partner.

Clarifying Vision for a Revolutionized Travel Experience

The vision of 'innovating the traveler-centered experience with enhanced digital engagement' could be made more explicit by detailing the desired future state of the travel experience revolution, including key drivers like sustainability and advanced technology.

Integrating Emerging Technologies into Core Strategy

To remain competitive in the travel retail market, projected to reach $100.73 billion in 2025, Avolta should consider explicitly integrating emerging technologies like augmented reality and virtual reality into its mission and vision to enhance customer experiences.

Elevating Sustainability as a Core Value Proposition

While sustainability is part of the 'Destination 2027' strategy, making it a more prominent element in the Avolta mission or vision could resonate more deeply with environmentally conscious travelers and align with growing industry trends.

Understanding Avolta's mission statement reveals a commitment to customer satisfaction, aiming to create positive experiences for every traveler. This purpose statement is central to the company's operations and strategic planning. The Avolta company vision for future growth is centered on innovation within the travel experience, particularly through digital engagement. This vision guides the company's investments and development efforts. The Avolta core values are the guiding principles that shape the company's culture and decision-making processes. These values are crucial for employees and stakeholders alike, ensuring a consistent approach to business. The Avolta mission statement and its impact are evident in the company's focus on enhancing the traveler journey. The Avolta company vision and strategy are intertwined, with the vision providing the long-term direction and the strategy outlining the path to achieve it. The Avolta core values and culture are closely linked, as the values define the expected behaviors and attitudes within the organization. The guiding principles of Avolta are reflected in its commitment to innovation and customer-centricity. The Avolta mission to empower users is a key aspect of its service delivery, aiming to provide travelers with seamless and enjoyable experiences. The Avolta company vision for customer success is paramount, driving the company to continuously improve its offerings. The Avolta core values in practice are demonstrated through the company's actions and its dedication to its customers and partners. For Owners & Shareholders of Avolta, understanding these elements is key to appreciating the company's long-term potential and its commitment to sustainable growth.