How Does Reyes Holdings Company Work?

Reyes Holdings operates through specialized divisions, focusing on distinct product categories and customer needs. Its core operations revolve around efficient logistics, strategic sourcing, and extensive distribution.

The company's unique effectiveness stems from its massive scale, extensive geographical reach, and ability to manage complex supply chains. This translates into reliable and consistent product availability for its diverse customer base.

Reyes Holdings is structured around key divisions, including the largest beer distributor in the U.S. and a major global distributor for a prominent quick-service restaurant chain. It also operates as one of the largest beverage bottlers in the U.S.

Operational processes are highly integrated, emphasizing logistics, sourcing, and distribution. The company manages a vast logistics network, supported by a significant fleet, ensuring efficient product delivery across its territories.

Reyes Holdings expanded its operations significantly beyond beer distribution in April 1998 by acquiring Martin Brower, entering the global foodservice sector. This move diversified its business model and established a strong foothold in serving major clients like McDonald's.

The company officially joined the Coca-Cola system in 2015, initially through Great Lakes Coca-Cola Bottling. By 2022, Reyes Coca-Cola Bottling was established, consolidating operations and significantly increasing its bottling and distribution capabilities across the Midwest and West Coast.

Consistent strategic acquisitions have been central to Reyes Holdings' growth. In 2020-2021, Reyes Beverage Group acquired new territories in Indiana and Michigan, and further expanded its spirits distribution in 2024-2025. A substantial investment of $140 million in a new 481,500-square-foot distribution warehouse in Richmond, California, in March 2024, highlights its commitment to operational enhancement.

Reyes Holdings leverages immense economies of scale, operating as the 6th largest privately held company in the U.S. with an estimated $40 billion in revenue for 2024. Its extensive logistics network, comprising over 20,000 vehicles and 138 properties across 18 countries, provides unparalleled distribution reach.

Reyes Holdings is a leading global distributor, recognized as the 6th largest privately held company in the U.S. with approximately $40 billion in annual sales as of 2024. Its key divisions, Reyes Beer Division and Martin Brower, are the largest beer distributor in the U.S. and McDonald's largest global distributor, respectively, highlighting extensive market penetration and strong customer relationships across 18 countries.

The company navigates several inherent risks, including potential disruptions to its vast supply chain and the need to adapt to evolving consumer tastes in the beverage market. Regulatory shifts across its operating geographies and intense competition from major players like Sysco and US Foods also present ongoing challenges.

Reyes Holdings is committed to sustained revenue growth through strategic investments and international expansion, exemplified by its 2024 investment in a new California distribution warehouse. Diversification efforts, such as expanding into wine and spirits, are key to capturing new market opportunities and reinforcing its overall business strategy for growth.

Emphasis on enhancing operational capacity, embracing sustainability, and driving efficiency are central to the company's long-term success. This forward-looking approach, supported by leadership initiatives, aims to maintain market leadership through organic expansion, strategic acquisitions, and an adaptable business framework.