Who Owns Simply Good Foods Company?

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Who owns The Simply Good Foods Company?

The Simply Good Foods Company, a key player in nutritional foods, was formed in July 2017 through the combination of Conyers Park Acquisition Corp. and Atkins Nutritionals, Inc. Headquartered in Denver, Colorado, the company focuses on convenient, better-for-you snacks and meals.

As of July 2025, The Simply Good Foods Company holds a market capitalization of approximately $3.30 billion USD. Its portfolio includes brands like Atkins and Quest, with recent growth fueled by acquisitions and organic sales increases.

Understanding who owns The Simply Good Foods Company is crucial for grasping its strategic direction and market influence. Key stakeholders include institutional investors, public shareholders, and the company's Board of Directors, all of whom play a role in shaping its future, including its Simply Good Foods Porter's Five Forces Analysis.

The Simply Good Foods Company's origins trace back to March 30, 2017, through a business combination. This involved Conyers Park Acquisition Corp., a special purpose acquisition company (SPAC) established in 2016, and Atkins Nutritionals, Inc. This structure means the company's 'founders' are the executive leaders of Conyers Park.

Conyers Park Acquisition Corp.

Formed in 2016, this SPAC was instrumental in the creation of The Simply Good Foods Company.

Executive Founders

Jim Kilts and Dave West are recognized as the executive founders of Conyers Park.

Jim Kilts' Role

Jim Kilts, with extensive experience in consumer food, became Chairman of Simply Good Foods.

Dave West's Role

Dave West took on the position of Executive Vice Chairman within the new company.

Brian Ratzan's Involvement

Brian Ratzan, another executive founder of Conyers Park, joined the board of directors.

Atkins Nutritionals, Inc.

The merger combined Conyers Park with Atkins Nutritionals, Inc., a key part of the new entity.

The initial stock distribution of The Simply Good Foods Company upon its formation reflected a multi-faceted ownership structure. Conyers Park's prior public shareholders held a significant stake of 57%. Affiliates of Roark Capital Group, along with other previous equity owners of Atkins, collectively owned 13%. The Conyers Park Founders secured 14% of the initial ownership, while private placement investors in common stock held the remaining 14%. The acquisition of Atkins Nutritionals Holdings, Inc. from Roark Capital Group and other shareholders was valued at approximately $730 million. Atkins owners received total consideration amounting to $730.1 million, which included 10.25 million shares of Simply Good Foods common stock. This transaction was financed through a combination of funds from Conyers Park's $402.5 million trust account and $100 million in private placement capital from institutional investors. These early investors included prominent firms such as Fidelity Management and Research Company, Capital Research and Management Company, and T. Rowe Price Associates, Inc. These foundational agreements and strategic investments were crucial in establishing the initial ownership and control, setting the stage for future growth opportunities in the snacking and broader food sectors. Understanding these early ownership dynamics is key to grasping the company's trajectory, as detailed in the Revenue Streams & Business Model of The Simply Good Foods Company.

Initial Ownership Breakdown

The formation of The Simply Good Foods Company resulted in a diverse ownership structure from its inception.

• Conyers Park public shareholders: 57%
• Atkins previous equity owners (including Roark Capital affiliates): 13%
• Conyers Park Founders: 14%
• Common stock private placement investors: 14%

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The Simply Good Foods Company, a publicly traded entity on the NASDAQ under the ticker 'SMPL', has undergone significant ownership shifts since its initial public offering on July 10, 2017. Its market capitalization has seen substantial growth, increasing from approximately $856 million at its listing to an estimated $3.30 billion USD as of July 2025. Key acquisitions, such as Quest Nutrition in November 2019 and Only What You Need, Inc. ('OWYN') in June 2024, have played a crucial role in shaping its current ownership landscape and strategic direction.

Institutional investors and hedge funds represent the dominant ownership bloc within The Simply Good Foods Company, collectively holding approximately 88.45% of its shares. This significant institutional backing underscores the company's appeal to large investment entities. As of March 2025, major institutional shareholders include BlackRock, which holds 14 million shares valued at $473 million, and FMR LLC, with 11 million shares worth $374 million. The Vanguard Group, Inc. also maintains a substantial position, owning 10 million shares valued at $360 million. Other notable institutional investors as of late 2024 or early 2025 include T. Rowe Price Investment Management (5.1 million shares, $197 million), Wellington Management Company (4.2 million shares, $145 million), and State Street Corporation (3.6 million shares, $125 million). These holdings indicate a strong confidence in the company's market position and future prospects. The acquisition of OWYN in June 2024, which contributed 10.0% to net sales growth in Q3 2025, further solidifies the company's strategy in the nutritious snacking sector, a move likely supported by its institutional investor base.

Key Stakeholders in The Simply Good Foods Company

Understanding who owns The Simply Good Foods Company is crucial for assessing its strategic direction and market valuation. The ownership structure is heavily weighted towards institutional investors, with insiders also holding significant stakes.

• Institutional investors and hedge funds collectively own 88.45% of the company's stock.
• BlackRock is a top institutional shareholder with 14 million shares valued at $473 million as of March 2025.
• Atkins Holdings LLC is the largest individual shareholder, holding 8.80% of the company's stock.
• Jim Kilts, Chairman of the Board, is a significant insider shareholder with approximately 3.69 million shares.
• The company's recent acquisitions, like OWYN, are influencing its ownership dynamics and strategic focus.

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The Simply Good Foods Company's Board of Directors is tasked with overseeing the company's operations and acting in the best interests of its shareholders. As of July 2025, the board includes key figures such as Chairman James M. Kilts and President, CEO, and Director Geoff E. Tanner. Other directors include David J. West, Clayton C. Daley, Jr., Michelle P. Goolsby, Romitha S. Mally, Robert G. Montgomery, Brian K. Ratzan, David W. Ritterbush, Joseph Schena, and James D. White.

While specific details on dual-class shares or special voting rights for The Simply Good Foods Company are not readily available, a standard one-share-one-vote structure is typical for publicly traded entities unless otherwise stated in corporate governance documents or SEC filings. The company's proxy statement for the January 23, 2025, Annual Meeting of Stockholders detailed the election of 11 director nominees, confirming a conventional shareholder voting process where shareholders can vote online. The alignment of leadership with shareholder interests is further evidenced by recent insider transactions; for instance, CEO Geoff E. Tanner acquired 6,050 shares on July 23, 2025, for approximately $200,315.50, increasing his direct ownership to 98,190 shares. This purchase, a 6.57% increase in his holdings, can be interpreted as a positive signal regarding confidence in the company's future. The board also operates through various committees, including the Audit Committee, Compensation Committee, and Nominating & Corporate Governance Committee, which are vital for effective oversight and governance.

Understanding Ownership and Leadership

The structure of The Simply Good Foods Company's board and executive leadership is designed to ensure robust corporate governance. Understanding who owns Simply Good Foods and the roles of its directors is key for investors.

• James M. Kilts serves as Chairman of the Board.
• Geoff E. Tanner is the President and CEO.
• Founders of Conyers Park, the SPAC that merged with Atkins, include Jim Kilts, David West, and Brian Ratzan, who are also directors.
• Insider stock purchases, like CEO Geoff E. Tanner's recent acquisition, can indicate confidence in the company's prospects.
• The board utilizes committees for specialized oversight functions.

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The Simply Good Foods Company has seen significant shifts in its ownership and strategic direction over the past few years, marked by key acquisitions and leadership changes. These developments are reshaping its investor base and market position.

Institutional investors and hedge funds collectively hold a substantial 88.45% of the company's stock, indicating strong backing from large financial entities. This trend is further exemplified by significant stake increases from major players like Victory Capital Management Inc. and Balyasny Asset Management L.P. in recent quarters. The company's strategic focus on organic growth, innovation, and targeted acquisitions within the health and wellness sector, coupled with a positive fiscal year 2025 outlook projecting net sales to increase by 8.5% to 9.5% and adjusted EBITDA by 4% to 5%, suggests a continued effort to enhance shareholder value.

Key Leadership Moves

Chris Bealer joined as CFO on July 3, 2025. Geoff Tanner, President and CEO since July 2023, recently increased his direct ownership, demonstrating insider confidence.

Institutional Investor Activity

Institutional investors own 88.45% of the company. Notable increases in stakes by Victory Capital Management Inc. and Balyasny Asset Management L.P. highlight growing institutional interest.

Strategic Acquisition Impact

The acquisition of OWYN on June 13, 2024, diversifies the company's portfolio into the plant-based market. This move is expected to contribute significantly to future net sales.

Future Outlook and Strategy

The company's strategy focuses on organic growth and innovation. The fiscal year 2025 outlook projects sales growth of 8.5% to 9.5%, underscoring a commitment to performance and shareholder value, which can be further understood by examining the Competitors Landscape of Simply Good Foods.

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