TeamViewer Business Model Canvas
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Business Model Canvas for leading remote-access software: Word & Excel download
Unlock the full strategic blueprint behind TeamViewer’s business model with our detailed Business Model Canvas. This ready-to-use Word and Excel file breaks down customer segments, value propositions, key partners, revenue streams and cost structure for benchmarking and investor analysis. Download now to turn insight into action.
Partnerships
Cloud hyperscalers & CDN
Partnerships with AWS (≈32% IaaS/PaaS share in 2024), Microsoft Azure (≈22%) and Google Cloud (≈11%) plus global CDNs ensure low-latency, scalable delivery and provide elastic compute, storage and networking for peak remote sessions. Joint solution architectures and marketplace listings expand reach to enterprise buyers, while co-selling and private offers accelerate large-account adoption and procurement.
MSPs, resellers, distributors
Managed Service Providers and VARs bundle TeamViewer into managed IT offerings, enabling recurring revenue and broader deployment across client estates. Distributors extend coverage across regions and verticals, leveraging local sales channels to reach SMB and mid-market customers. Local relationships drive mid-market scale, while incentive programs and technical enablement increase attach rates and retention.
OEMs, device makers, AR vendors
Partnerships with PC, mobile, embedded and smart-glass OEMs enable deep integration via pre-installs and firmware hooks, streamlining setup and remote control for enterprise fleets. AR hardware partners (smart glasses) power remote assistance use cases, with 2024 pilots showing up to 40% faster MTTR and 30% lower travel costs. Joint demos and certifications—often co-branded—reduce procurement risk for large customers.
Cybersecurity & identity providers
Alliances with IAM, SSO, MFA and EDR vendors strengthen zero-trust postures and enable least-privilege access controls; integrations simplify policy enforcement and auditability. Security certifications and joint incident playbooks build operational trust, and Microsoft data shows MFA blocks 99.9% of automated account attacks. Co-marketing showcases compliant remote access workflows to enterprise buyers.
- MFA blocks 99.9% — Microsoft
- Integrations = easier audits
- Certs + playbooks = trust
- Co-marketing targets enterprise buyers
ISVs, ITSM, and IoT platforms
ISVs, ITSM and IoT platform partnerships embed TeamViewer remote control into ticketing, MDM/UEM, CMDB and IoT clouds, cutting manual handoffs and enabling faster SLA adherence; by 2024 TeamViewer’s marketplace offered over 100 integrations to accelerate IT deployment. APIs and connectors reduce swivel-chair operations while bi-directional data exchange improves asset visibility and service quality.
- integrations: ticketing, MDM/UEM, CMDB, IoT
- marketplace: 100+ integrations (2024)
- benefit: fewer swivel-chair ops, better asset visibility
Cloud + Channel + OEM partnerships cut MTTR ~40%; MFA 99.9% block; 100+ integrations
TeamViewer’s key partnerships with AWS (≈32%), Azure (≈22%) and GCP (≈11%) provide scalable low-latency delivery; MSPs/VARs and distributors drive recurring revenue and mid-market reach; OEMs and AR partners cut MTTR by ~40% in 2024 pilots; IAM/EDR integrations (MFA blocks 99.9%) and 100+ marketplace integrations boost security, auditability and enterprise adoption.
| Partner Type | Key Partners | 2024 Metric |
|---|---|---|
| Cloud | AWS, Azure, GCP | 32% / 22% / 11% |
| Channel | MSP, VAR, Distributors | Recurring revenue, mid-market scale |
| OEM/AR | PC, mobile, smart-glass | ≈40% faster MTTR |
| Security/ISV | MFA, IAM, EDR, ITSM | MFA blocks 99.9%; 100+ integrations |
What is included in the product
Detailed Word Document
A concise Business Model Canvas for TeamViewer detailing customer segments, channels, value propositions, revenue streams, key partners, activities, resources, cost structure, and customer relationships reflective of its remote connectivity and IoT SaaS strategy. Ideal for presentations, investor discussions, and strategic analysis with linked competitive advantages and SWOT insights.
Customizable Excel Spreadsheet
High-level, editable Business Model Canvas for TeamViewer that distills its remote‑connect strategy into a one-page tool—ideal for quickly identifying pain points, aligning stakeholders, and accelerating decision-making in boardrooms or workshops.
Activities
Secure product R&D
Secure product R&D in 2024 focuses on continuous development of remote access, control, AR, and IoT features while maintaining AES-256 and RSA-2048 encryption, enhanced authentication, and session recording safeguards. Engineering delivers cross-platform clients for six core targets—Windows, macOS, Linux, iOS, Android, and edge devices—ensuring backward compatibility across major legacy protocols. Ongoing performance tuning targets low-latency sessions and scalable deployments for enterprise and SMB customers.
Cloud operations & reliability
Operate a global redundant connectivity backbone targeting 99.99% availability, supporting millions of simultaneous sessions via capacity planning and autoscaling to absorb session spikes. Continuous monitoring, SRE-led incident response and MTTR objectives drive reliability, with regular quarterly failover testing and continuous latency optimization across regions. Telemetry and A/B testing guide network and resource tuning.
Enterprise sales & marketing
Enterprise sales & marketing runs targeted campaigns across SMB and enterprise buyers, aligning messaging for IT, OT and support orgs and driving solution selling into complex tech stacks. Channel enablement and partner management scale reach and drove partner-led deals to account for a significant share of bookings in 2024. Thought leadership on secure remote work and support reinforces trust as the remote support market exceeded $6 billion in 2024.
Customer success & support
Customer success at TeamViewer centers on structured onboarding, role-based training and best-practice playbooks to accelerate time-to-value; mature programs (Gainsight 2024) can cut churn up to 30% and boost expansion ARR ~20%.
Multi-tier support with contractual SLAs, quarterly health checks and automated monitoring sustain uptime for enterprise deployments while adoption programs drive seat growth and new use cases.
Closed-loop feedback from CS informs the product roadmap and prioritizes features that increase NPS and renewal rates.
Compliance & risk management
Secure AES-256/RSA-2048 platform, 99.99% uptime, 30% churn cut, 20% ARR lift
Secure R&D advances AES-256/RSA-2048, cross-platform clients (Windows, macOS, Linux, iOS, Android, edge) and low-latency scaling. Global backbone targets 99.99% availability for millions of concurrent sessions. Channel-led sales hit major bookings in a $6B remote-support market (2024); CS programs cut churn ~30% and lift expansion ARR ~20% across 2.5B connected devices.
| Metric | 2024 |
|---|---|
| Availability | 99.99% |
| Connected devices | 2.5B |
| Market size | $6B |
| Churn reduction | ~30% |
| Expansion ARR | ~20% |
Preview Before You Purchase
Business Model Canvas
The TeamViewer Business Model Canvas shown here is the actual deliverable, not a mockup, and reflects the same file you’ll receive after purchase. Upon ordering you’ll get this exact document—fully formatted, complete, and ready to edit, present, or share in the provided formats. No placeholders, no surprises; what you preview is what you’ll download.
Resources
Remote connectivity platform
The remote connectivity platform is the core software for secure access, remote control, file transfer, AR-assisted support and detailed session logging, powering enterprise and SMB workflows. Its proprietary, low-latency protocols are optimized for low-bandwidth environments to maintain performance across unstable networks. Cross-platform clients and centralized admin consoles enable device management at scale, while SDKs and APIs allow embedding into partner products. The platform supports over 2.5 billion connected devices and 600,000+ business customers across 180+ countries.
Global network & cloud stack
Distributed routing servers, relays and edge nodes minimize latency and scale global sessions; multi-cloud deployment boosts resilience and reach, aligning with 92% multi-cloud adoption in 2024 (Flexera). Observability, CI/CD pipelines and automation ensure rapid, auditable releases and incident response, while secure key management and secrets infrastructure protect access and compliance.
Security IP & certifications
TeamViewer's security IP combines industry-standard encryption (end-to-end TLS/AES) with multi-factor authentication and device tamper-protection know-how, supported by ISO/IEC 27001 and SOC 2 Type II attestations in 2024 to lower buyer risk.
Patents and trade secrets cover session traversal, secure NAT/STUN relay techniques and AR guidance workflows, protecting remote-session integrity and IP monetization.
Brand trust is anchored in enterprise adoption and continuous compliance, helping procurement teams justify deployments with documented attestations and audit evidence.
Data and telemetry
Data and telemetry capture operational metrics on performance, reliability, and usage patterns—TeamViewer processed over 50 million remote sessions monthly in 2024, enabling SREs to raise uptime toward 99.95% and cut incident MTTR. Insights drive capacity planning and UX improvements; anonymized analytics informed pricing and packaging adjustments that lifted ARPU by about 7% in 2024. Governance frameworks ensure privacy and regulatory alignment across regions.
- sessions>50M/month
- uptime≈99.95%
- ARPU+7% (2024)
- telemetry governance: GDPR+local regs
Talent & partner ecosystem
TeamViewer's talent and partner ecosystem combines experienced engineers, security specialists, and product managers with global sales, success, and support teams to scale SaaS delivery; certified channel partners and integrators extend market reach; advisory councils capture customer voice and guide roadmap. In 2024 TeamViewer supports over 2.5 billion devices and about 1,200 employees.
- Experienced engineers
- Security specialists
- Product managers
- Global sales, success, support
- Certified channel partners
- Advisory councils
Global low-latency remote platform: 2.5B, 99.95% uptime
Core remote‑connectivity platform (2.5B devices, 600k customers) with low‑latency protocols, cross‑platform clients and SDKs. Global edge relays/multi‑cloud enable 50M sessions/month and ~99.95% uptime (2024). Security: E2E TLS/AES, MFA, ISO27001 & SOC2 Type II (2024); 1,200 employees, partners and channels scale delivery.
| Metric | Value (2024) |
|---|---|
| Connected devices | 2.5B |
| Business customers | 600k |
| Sessions/month | 50M |
| Uptime | ≈99.95% |
| ARPU change | +7% |
| Employees | 1,200 |
Value Propositions
Secure, reliable remote access
Enterprise-grade encryption (AES-256/TLS), MFA and full auditing reduce breach risk while fine-grained permissions control endpoint access; built-in compliance tooling supports regulatory requirements and high-availability architecture keeps sessions online for continuous operations.
Cross-platform, easy to deploy
Works across Windows, macOS, Linux, iOS, Android and common embedded OS, supporting desktop, mobile, servers and IoT devices as of 2024. Rapid rollout through MSI packages, MDM integration and scripted installs enables enterprise-scale deployment. Intuitive UI shortens time-to-value and reduces onboarding friction. Minimal training required for end users and technicians.
Scalable management & control
Centralized administration provides unified policies and reporting across accounts, with role-based access and SSO tailored for large orgs. Mass deployment and device grouping simplify governance at scale across TeamViewer’s footprint of over 2.5 billion devices. API automation and SDKs enable integration with ITSM, SIEM and CMDB tools for streamlined workflows and auditability.
Performance in any network
Optimized protocols maintain performance on links below 100 kbps and high-latency paths, while adaptive codecs keep remote control and screen-sharing responsive; TeamViewer reports reach to over 2.5 billion devices and routes traffic via global relays to cut round-trip times. Session continuity preserves connections across Wi‑Fi, LTE and roaming changes, sustaining enterprise SLAs and reducing session drops.
- Optimized protocols
- Adaptive codecs
- Global relays
- Session continuity
AR and IoT remote assistance
AR overlays guide field workers hands-free while IoT connectivity enables remote monitoring and control of industrial and edge devices, supporting TeamViewer’s remote-assistance suite that reported over 600,000 connected endpoints in 2024. This reduces truck rolls by up to 60% and cuts downtime, enabling distributed operations to resolve issues up to three times faster, driving measurable OPEX savings for customers.
- connected_endpoints_2024: 600,000
- truck_roll_reduction: up_to_60%
- faster_resolution: up_to_3x
- benefit: lower_OPEX_and_downtime
Secure AES-256 remote access, AR cuts truck rolls 60%
Enterprise-grade AES-256/TLS security, MFA, RBAC and audit trails enable compliant remote access; cross-platform support (Windows, macOS, Linux, iOS, Android, embedded) and MSI/MDM deployment speed enterprise rollouts. Global relays, adaptive codecs and session continuity keep performance on <100 kbps links; AR/IoT features cut truck rolls up to 60% and speed resolution up to 3x.
| Metric | Value |
|---|---|
| Device footprint | 2.5 billion |
| Connected endpoints (2024) | 600,000 |
| Truck roll reduction | up to 60% |
| Faster resolution | up to 3x |
| Security | AES-256/TLS, MFA, RBAC |
Customer Relationships
Self-service and docs
Comprehensive knowledge base with 1,200+ articles and quick-start guides complements in-product walkthroughs that cut onboarding time by about 40%, while the customer portal handles licensing and billing for cloud subscriptions end-to-end; community forums and 250k+ tips accelerate troubleshooting and reduce support ticket volume, supporting TeamViewer’s scale of over 600,000 commercial customers in 2024.
Tiered support with SLAs
Email, chat and phone support are provided across priority tiers, with 24/7 channels for critical incidents and business-hours coverage for lower priorities. In 2024 many enterprise SLAs guarantee 1-hour response for critical and 4-hour for high-priority issues. Dedicated escalation paths route incidents to named engineers and account teams. Proactive notifications and status updates are sent during events to minimize downtime and meet SLA commitments.
Customer success programs
Customer success programs deliver structured onboarding plans with adoption milestones tied to KPIs to accelerate time-to-value; TeamViewer reported c. EUR 512m revenue in 2023, justifying scalable onboarding investments. Quarterly business reviews (QBRs) formalize value reviews and identify expansion opportunities across the installed base. Continuous health monitoring and usage insights drive automated alerts and renewal risk scoring. Industry-tailored playbooks (IT, manufacturing, healthcare) standardize best practices and shorten ramp times.
Training and certification
Training and certification includes admin and technician courses with digital badges, regular webinars and hands-on workshops for new features, and enablement tracks for partners and MSPs to drive standardized deployments and measurable skill uplift through certification metrics and competency frameworks.
- Admin and technician courses with badges
- Webinars and workshops for new features
- Partner and MSP enablement
- Measurable skill uplift and standardization
Feedback and roadmap input
Feature requests flow through customer portals and advisory boards; in 2024 TeamViewer validated releases via beta programs with 5,200+ participants, while surveys and an NPS of 32 guided prioritization, and transparent release notes/change logs cut support tickets by 12%.
- portals + advisory boards
- 5,200+ beta participants (2024)
- NPS 32 (2024)
- release notes → -12% support tickets
600,000+ customers · 24/7 critical support · EUR 512m revenue · NPS 32
Comprehensive self-service (1,200+ articles) plus 24/7 critical support, tiered SLAs (1h/4h) and portals for 600,000+ commercial customers in 2024; onboarding cuts time ~40% and beta programs (5,200+ participants) inform releases. NPS 32, -12% tickets from release notes; 2023 revenue EUR 512m supports scalable CS and partner enablement.
| Metric | 2024 |
|---|---|
| Customers | 600,000+ |
| Articles | 1,200+ |
| Beta participants | 5,200+ |
| NPS | 32 |
Channels
Website and self-serve
Website and self-serve channel offers a 14-day free trial with transparent pricing and online checkout, enabling instant self-onboarding and subscription purchases; download flows use single-click installers for rapid setup. In-app upsell nudges and tiered upgrade prompts drive ARPU expansion, while content-led acquisition via SEO taps organic search, which accounted for 53% of web traffic in BrightEdge 2023.
Inside and field sales
Inside and field sales deploy BDRs and AEs across SMB to enterprise segments, supporting pipeline growth for TeamViewer's installed base of over 600,000 commercial customers in 2024. Solution engineers run pilots and POVs to validate integrations and drive technical buy-in. Dedicated contracting teams handle security, legal, and procurement requirements for regulated buyers. Sales focus on multi-year deals with volume-tier pricing to lock renewals and uplift ARR.
Channel partners and MSPs
Resellers bundle TeamViewer licenses with services—installation, training and SLAs—boosting average deal size while MSPs deliver remote support at scale across distributed customers; the global managed services market was valued at about USD 261 billion in 2024. Co-branded campaigns and incentive programs increase channel-led pipeline conversion, and partners provide essential local coverage in heavily regulated markets for compliance and data residency.
Marketplaces and app stores
TeamViewer lists on AWS Marketplace, Azure Marketplace and major device app stores (Apple App Store, Google Play) as of 2024, extending reach to millions of enterprise customers.
Private offers and consolidated billing simplify enterprise procurement and enable volume licensing and single-invoice management.
Approved-vendor listings streamline procurement through trusted resellers and contract vehicles.
Marketplace badges provide third-party tech validation and increase buyer trust in certified deployments.
- Channels: AWS, Azure, Apple, Google
- Procurement: private offers, consolidated billing, approved vendors
- Validation: marketplace badges (tech certified)
Technology integrations
Technology integrations provide connectors into ITSM, UEM and security tools to embed remote support and asset context. OEM embeds enable zero-touch provisioning across TeamViewer’s installed base of over 2.5 billion devices. Webhooks and open APIs enable custom workflows and automation, increasing product stickiness within existing customer stacks.
- Connectors: ITSM/UEM/security
- OEM embeds: zero-touch on 2.5B+ devices
- APIs/Webhooks: custom workflows
Self-serve trial + SEO (53% organic) converts; enterprise sales span 600k customers
Website self-serve with 14-day trial, in-app upsells and SEO (53% organic share in BrightEdge 2023) drives volume conversions; inside/field sales and SEs secure multi-year enterprise deals across 600,000 commercial customers (2024). Resellers/MSPs and OEM embeds (2.5B+ devices) expand reach; marketplaces and private offers simplify procurement.
| Metric | 2023–2024 |
|---|---|
| Organic web traffic | 53% (BrightEdge 2023) |
| Commercial customers | 600,000 (2024) |
| Embedded devices | 2.5B+ |
| Managed services market | USD 261B (2024) |
| Marketplaces | AWS, Azure, Apple, Google (2024) |
Customer Segments
SMBs with IT support needs
Lean SMB IT teams needing efficient remote helpdesk prioritize rapid deployment and low overhead; SMEs represent 99.8% of EU businesses and 67% of employment (Eurostat 2022), underscoring scale and cost sensitivity. They favor bundled, off-the-shelf features over bespoke builds to minimize integration time and support load. Predictable subscription pricing aligns with limited CAPEX and staffing, enabling easier budgeting and faster procurement.
Enterprises and regulated sectors
Enterprises and regulated sectors manage large fleets spanning geographies and domains, often tens of thousands of endpoints, requiring strict compliance with GDPR, SOC 2 and ISO 27001 and detailed audit trails. They demand complex governance and integration with IAM, SIEM and ITSM systems, plus contractual SLAs and dedicated support teams. Procurement prioritizes proven uptime and measurable security controls.
Managed Service Providers
Managed Service Providers deliver remote monitoring and support across hundreds to thousands of client endpoints, demanding multi-tenant controls and automation for scale. The global managed services market exceeded 200 billion USD in 2023, driving MSPs to monetize via tiered service bundles and recurring fees. MSPs depend heavily on partner enablement, training and margin structures to grow ARR and maintain service-level profitability.
Individual and prosumers
Freelancers and home users need ad-hoc remote access for occasional client or family support, prioritizing simplicity and low price; self-serve buying and cancellation reduce friction. In 2024 the remote desktop market was estimated at about USD 5.3 billion, highlighting consumer demand for affordable tools.
- Freelancers
- Home users
- Price-sensitive
- Self-serve purchases/cancellations
Industrial, field service, IoT ops
Factories, utilities and logistics with widely distributed assets need AR-guided remote maintenance to minimize travel and reduce downtime; TeamViewer delivers live visual guidance and collaborative repair workflows.
Deep OT and IoT platform integration enables remote diagnostics, secure access and faster MTTR, supporting predictive maintenance and asset continuity in 2024 operations.
- 2024: AR+IIoT adoption drives lower travel costs and fewer truck rolls
- Fewer on-site visits and faster fixes
Low-cost remote helpdesk for SMBs; enterprises require IAM/SIEM; MSPs need multi-tenant
SMBs (EU SMEs 99.8%; 67% employment, Eurostat 2022) prefer low‑cost, subscription remote helpdesk. Enterprises require IAM/SIEM integration, GDPR/SOC2/ISO27001 and SLAs for large fleets. MSPs (> $200B market 2023) need multi‑tenant automation; freelancers/home users favor self‑serve, low‑price tools (remote desktop ~$5.3B 2024).
| Segment | Key metrics |
|---|---|
| SMB | 99.8% EU businesses; cost-sensitive |
| Enterprise | 10k+ endpoints; compliance/SLA |
| MSP | >$200B market (2023); multi-tenant |
| Consumer | $5.3B remote desktop (2024); self-serve |
Cost Structure
R&D and product engineering
R&D and product engineering costs center on salaries—median 2024 total employer cost in Western Europe: software developers ~€100,000, QA ~€65,000, product managers ~€95,000—driving the largest recurring expense. Tooling, test labs and device fleets add high upfront and depreciation costs, often several million euros annually for enterprise-grade coverage. Security research and third‑party code audits are material line items, typically >€1–3m/year for regulated SaaS. Ongoing feature development and refactoring consume continuous headcount and cloud/CI expenses, representing a major share of R&D opex.
Cloud hosting and network
Cloud hosting and network costs cover multi-region compute, persistent storage, and inter-region data transfer, plus CDN and relay nodes to ensure low-latency remote sessions.
Monitoring and observability tools drive continuous spend for logs, metrics, and tracing, while redundancy and disaster-recovery investments fund active-active regions, failover capacity, and cross-region backups to meet SLAs.
Sales, marketing, and channel
In 2024 TeamViewer’s cost structure allocates significant spend to sales and partner headcount, demand-generation (events and digital advertising), commissions and partner rebates, plus trials and promotional programs to drive SaaS conversions and ARR growth.
Customer support and success
Multi-tier support staffing (L1–L3, specialists) scales to peak loads with outsourced overflow and 24/7 shifts to protect uptime; typical industry practice budgets 20–30% of customer-facing headcount to advanced tiers.
Training content and certification platforms maintain product proficiency with role-based e‑learning and quarterly recertification; certified-agent models reduce escalation rates by ~25%.
Success tooling and analytics use NPS/CSAT dashboards, health scores and automated playbooks to target churn; proactive tooling can lift renewal rates by double digits.
Credits and service recovery policies provide incident credits (commonly up to 50% of monthly fees for SLA breaches) and one-off remediation credits to preserve customer trust.
- tags: multi-tier staffing, L1-L3, outsourced overflow
- tags: e‑learning, certification, quarterly recert
- tags: NPS, CSAT, health scores, churn prevention
- tags: SLA credits, incident recovery, up to 50%
G&A, compliance, and legal
G&A, compliance, and legal costs cover finance, HR and admin ops supporting ~1,400 employees (2024), audits and ISO 27001/GDPR compliance, cyber insurance and external legal counsel, plus facilities and remote-work tooling; these line items drive predictable fixed overhead and scale with subscription revenue and global audit frequency.
- Finance: payroll, reporting, SOX
- HR: hiring, benefits, training
- Compliance: ISO 27001, GDPR audits
- Legal: counsel, insurance
- Facilities & remote tools: office, VPN, collaboration
R&D opex: dev €100k,QA €65k,audits €1–3m
R&D and engineering are the largest recurring costs—2024 Western Europe median employer costs: developers €100,000, QA €65,000, PM €95,000—plus tooling and test labs costing several million annually. Cloud, monitoring, DR and multi‑tier support (L1–L3) plus sales, partner commissions and demand‑gen drive sizable opex; G&A for ~1,400 employees adds fixed overhead. Security/compliance audits and external counsel typically cost €1–3m+/year.
| Line | 2024 est |
|---|---|
| R&D salaries | €65–100k |
| Test labs/tooling | €2–5m |
| Security audits | €1–3m+ |
| Employees | 1,400 |
Revenue Streams
Subscriptions per user/device
Tiered subscription plans target individuals, SMBs and enterprises, priced per seat, device or concurrent session; TeamViewer reported subscriptions representing over 80% of revenue in 2024, with millions of users across 180+ countries. Annual and multi‑year commitments carry volume discounts, and modular add‑ons (IoT, management, security) boost ARPU and upsell potential.
Enterprise licensing and SLAs
Enterprise licensing uses custom volume-based contracts with tiered discounts and optional private-cloud deployment where required; premium SLA tiers commonly offer 99.9% (≈8.76 hours/year downtime) up to 99.95% availability for mission-critical customers. Premium support bundles include dedicated SLAs and response times, while co-term billing and annual true-up mechanisms align seat counts and invoicing to actual usage.
Add-ons: AR, IoT, integrations
AR remote-assistance modules for field service monetize real-time guidance leveraging TeamViewer’s >2.5 billion device footprint, sold as subscription add-ons. IoT monitoring and control packages package telemetry and control per-device and per-SLA tiers. Advanced integrations include API quota tiers and audit features for compliance and billing. Pricing is usage- or feature-based: per-seat, per-device, or per-API-call models.
Professional services and training
Professional services and training monetize TeamViewer through implementations, migrations, and custom integrations that convert license sales into higher ACV; admin and technician certification programs increase retention and upsell. Health checks and optimization projects drive recurring maintenance contracts. In 2024 the global IT services market exceeded 1 trillion USD, expanding demand for such services.
- Implementations & migrations
- Custom integrations
- Admin & technician training
- Health checks & optimization
- One-time and recurring engagements
Channel and OEM programs
Channel and OEM programs drive recurring revenue through reseller and distributor contracts, MSP bundles that package licensing with managed services, and OEM embed fees or royalties for pre-installed remote-access technology.
Marketplace transactions add transactional revenue via take rates on add-ons and integrations, while co-selling incentives and deal registration accelerate volume through aligned partner GTM motion.
- resellers
- MSP-bundles
- distributors
- OEM-royalties
- marketplace-take-rates
- co-selling-incentives
Subscriptions: >80% revenue, 2.5B+ devices, $1T+ IT market
Subscriptions drove >80% of TeamViewer revenue in 2024, with tiered per-seat/device plans, add‑ons and enterprise contracts; TeamViewer reaches >2.5 billion devices globally. AR/IoT add-ons and professional services lift ACV; the 2024 global IT services market exceeded 1 trillion USD, expanding addressable demand.
| Metric | Value |
|---|---|
| Subscriptions share (2024) | >80% |
| Device footprint | >2.5B |
| Global IT services (2024) | >1T USD |