hhgregg Boston Consulting Group Matrix
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Stars
Smart 4K TVs
Smart 4K TVs are a high-velocity, big-ticket Stars category—global smart TV market ~160B in 2024 and US penetration ~85%, ASP for 4K near $600—hhgregg can grow share via search dominance, bundled accessories and guaranteed fast shipping. Staying top-of-page needs heavy promos and content investment; continuous feed of SKUs and marketing will let it mature into a cash cow as TV growth cools.
Premium refrigerators
French-door and smart fridges are fast sellers online, with appliance e-commerce penetration reaching about 30% in 2024 and these SKUs often anchoring full kitchen refreshes. Upsell services—delivery, haul-away and icemaker installs—can add roughly $120–$200 in margin per unit. To defend leadership hhgregg needs aggressive promotional financing and improved in-stock rates. Hold share now, milk later.
Washer–dryer bundles
Washer–dryer bundles lift AOV and attachment rates for hoses, pedestals and protection plans, tapping buying inertia during purchase windows; average appliance replacement cycles are about 11 years so timing is critical. Energy Star front‑load washers deliver roughly 25% less energy and 33% less water, supporting steady market upgrade demand. Invest in product configurators, precise delivery windows and next‑day install to lock the lead while the cycle is hot.
Built‑in kitchen packages
Built-in kitchen packages sit in Stars: multi-appliance carts—range, hood, dishwasher—stack revenue quickly, lifting average order value by ~20% and tapping the 2024 US remodeling spend (~450B) for share growth. Installation and schedule coordination are complex, driving support costs up (installation can add ~20% to service costs), but they increase customer lifetime value, and when remodel growth cools these packages become high-yield assets.
- Revenue lift: package AOV +20%
- Support cost: installation ≈ +20%
- Market context: 2024 US remodeling ≈ $450B
Protection plans + install
Protection plans + install sit in Stars: attach rates rose to ~28% in 2024 and the category scales with every large-appliance sale, contributing ~6–8% incremental revenue per unit; service costs create immediate cash outflows but net positive cash-in over product life—still a primary growth engine. Continue investing in transparency and NPS to sustain renewal and reduce claims; this remains the margin glue across channels.
- Attach rate ~28% (2024)
- Incremental revenue 6–8% per appliance
- High short-term service cash outflows
- Priority: transparency, NPS to cut claims
Turn 4K TVs, fridges & bundles into cash cows with promos, inventory & reliable installs
Smart 4K TVs, French‑door fridges, washer–dryer bundles and built‑in kitchen packages are Stars with high growth and share-extension potential in 2024.
Smart TV market ≈ $160B (2024), US smart TV penetration ~85%, 4K ASP ~$600.
Appliance e‑commerce ~30% (2024); remodeling spend ≈ $450B (US, 2024); attach rates for protection/install ~28%.
Focus: promotional spend, inventory velocity, install reliability to convert Stars into cash cows.
| Category | 2024 Metric | Impact |
|---|---|---|
| 4K TVs | $160B market, ASP $600 | High AOV |
| Fridges | e‑comm 30% | Anchor sales |
| Bundles | Remodel $450B | +20% AOV |
| Protection | Attach 28% | +6–8% rev |
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Cash Cows
Mid‑range laundry sets
Mid-range laundry sets are cash cows for hhgregg due to steady replacement demand, with the appliance replacement cycle averaging about 10 years in 2024, enabling predictable pricing and low promo burn. hhgregg already ranks well and converts reliably, so focus on maintaining stock depth and clean PDPs to avoid lost sales. Minimal marketing spend required; these SKUs generate dependable cash flow for reinvestment.
Top‑freezer fridges
Top-freezer fridges are a low-growth, high-volume utility buy—steady unit sales but only low single-digit market growth in 2024; they attract price shoppers who make quick decisions and generate few returns (industry appliance return rates ~2% in 2024). Maintain price integrity, promote curbside delivery and add-value services; milk the category to fund new bets and channel investment into higher-growth smart-appliance segments.
Microwaves & dishwashers
Microwaves and dishwashers are replacement-driven cash cows with little novelty—US microwave ownership is about 90% and dishwasher household penetration near 75% (Statista 2023), driving steady volumes and high attach to kitchen failures. Search ads are highly efficient and organic rankings remain durable for core SKUs, yielding strong ROAS and low CAC. Keep assortment tight, refresh reviews regularly, and maintain pricing discipline—easy money, low fuss.
TV mounts & HDMI cables
TV mounts and HDMI cables drive high-margin accessory attach at checkout, offering stable demand with minimal post-sale support and low return rates; they function as a quiet, consistent profit stream for hhgregg. Bundling with TVs and using compatibility badges increases attach rates and average order value while simplifying customer decisions.
- Checkout attach: high-margin accessory
- Low support needs; stable demand
- Bundle with TVs; show compatibility badges
Open‑box/clearance appliances
Open-box/clearance appliances turn inventory quickly without heavy marketing, with industry open-box discounts typically 20–40% and U.S. major appliance shipments near 20 million units in 2024, enabling predictable sell-through when priced right. Strict grading and reserved local delivery slots keep customer satisfaction high and return rates low. This stream generates immediate cash and frees floor and warehouse space.
Appliance cash machine: steady 10-year cycles, 90% microwaves, 20–40% open-box
Mid-range laundry, top-freezer fridges, microwaves, dishwashers, mounts and open-box appliances are hhgregg cash cows: steady replacement demand (avg replacement cycle ~10 years in 2024), low returns (~2% for major appliances 2024), high penetration (microwave 90%, dishwasher 75% 2023) and open-box discounts 20–40%, providing predictable cash for reinvestment.
| Category | 2024 metric | Role |
|---|---|---|
| Laundry | 10yr cycle | Stable revenue |
| Top-freezer | Low single-digit growth | Milk for margins |
| Microwave/DW | 90%/75% penetration | High volume |
| Open-box | 20–40% discount | Turns inventory |
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Dogs
Blu‑ray/DVD players
Blu-ray/DVD players sit in Dogs: streaming subscriptions topped 1.15 billion globally in 2024, collapsing category demand to flat/declining; U.S. packaged-media unit sales fell markedly. Low-ticket (~$15 avg), low-margin items with high returns (retail electronics return rates ~12%) trap cash in long-tail SKUs and depress turns. Time to prune SKUs and reallocate shelf/capex to higher-growth categories.
Action cameras
Action cameras sit in Dogs: brand-led niche with fierce price pressure and rapid obsolescence; GoPro dominates the category while retail margins compress. hhgregg lacks a distinct advantage after its 2017 Chapter 11 and holds a small share with limited profitability. Given category dynamics and thin margins, divest or limit SKUs to proven best-sellers only.
Standalone GPS units
Standalone GPS units are classic Dogs for hhgregg: smartphone navigation (Google Maps has over 1 billion monthly users) has made dedicated units redundant, depressing demand. Search interest and ecommerce conversion for GPS units are anemic, often under 1% category conversion. Ongoing support, returns and inventory carrying costs exceed slim margins. Exit gracefully and reallocate shelf space to growth categories.
Home‑theater‑in‑a‑box
Home‑theater‑in‑a‑box is a Dog for hhgregg: category collapsed as consumers shift to soundbars and component mixes, with slow turns and discount-driven margins; inventory days exceed category average and online conversion lags. Wind it down, redeploy shelf and web real estate to faster, higher-margin soundbar and wireless speaker assortments.
- 2024 NPD: soundbars ~70% of U.S. home‑audio unit sales
- Inventory days: HTiB vs category average: higher, slower turns
- Recommendation: de‑stock, promote trade‑ins, reallocate floor & web slots
Desktop PCs
Desktop PCs are a Dog for hhgregg: highly fragmented OEM market with warranty-return complexity and thin margins absent scale; hhgregg’s customer base prioritizes appliances over bespoke towers, yielding low share and low payoff, so aggressive cutbacks are warranted.
- fragmentation
- warranty headaches
- thin-margin
- appliance-focused shoppers
- low share, cut back
De-stock: streaming 1.15B, returns ~12%, soundbars 70%
Blu-ray, action cams, GPS, HTiB and desktop PCs are Dogs: 2024 streaming subs 1.15B collapse packaged media; soundbars ~70% US home‑audio units (NPD 2024); retail returns ~12%; low avg price ~$15, slow turns, thin margins — de‑stock and reallocate.
| Category | 2024 Metric |
|---|---|
| Blu-ray/DVD | Streaming 1.15B |
| HTiB | Soundbars 70% |
| Returns | ~12% |
Question Marks
Smart home security
Smart home security sits in BCG Question Marks: category growth is rapid—analysts pegged 2024 CAGR around 13%—but hhgregg’s share trails specialists focused on recurring service and pro installation. Bundling cameras, doorbells, hubs and subscriptions could lift lifetime value and margins, changing the matrix dynamics. Invest in content, comparison tools and pro-install pilots; if attach rates and ARPU don’t rise within 12–18 months, pivot out.
Robot vacuums
Robot vacuums sit in hhgregg BCG Question Marks with the global market hitting about $4.9B in 2024 and projected double-digit CAGR, driven by growing adoption and 2–4 year refresh cycles. Price wars are noisy; third-party reviews and ratings now drive a majority of online conversions, so margin-squeezing promotions underperform. Test exclusive SKUs, white‑glove setup or maintenance bundles and marketing tied to reviews to differentiate. If scale cannot be achieved within 12–18 months, divest.
Portable power stations
Portable power stations are a Question Mark for hhgregg as global market size was about USD 1.79B in 2023 with ~11.7% projected CAGR to 2030 (Grand View Research), driven by outages, camping, and WFH resiliency. Education and safety content are must-haves to reduce returns and liability. Test bundles with outdoor appliances and solar panels and scale if repeat purchase rates materialize.
EV home chargers
EV home chargers are a Question Mark: TAM exploded in 2024 with US EV penetration near 8% and the residential charger market ~3B USD, but demand remains early among hhgregg’s core shopper; installation logistics are both the main hurdle and revenue opportunity. Pilot local installer networks and point-of-sale financing to lower friction and increase AOV; if customer acquisition cost stays elevated, throttle marketing spend.
Mini‑split HVAC online
Question Marks: Mini-split HVAC online — high-growth DIY/pro-assisted niche with strong ticket sizes; Energy Star cites ductless mini-splits as roughly 20–40% more efficient than baseline systems and IRA incentives ( Residential Clean Energy Credit up to 30%) are boosting demand, so guided selling is essential given complex specs. Offer virtual consults plus scheduled install quotes; invest to earn credibility—or shelve it.
- High-growth
- High-ticket
- Guided-selling required
- Virtual consults + install quotes
- Invest for credibility
Five core smart-home bets: scale fast with pilot bundles, installer networks, exclusive SKUs
Question Marks: five cores — smart security, robot vacuums, portable power, EV chargers, mini-splits — high CAGR (avg ~11–13% in 2024), low share; pilot bundles, installer networks, exclusive SKUs; scale within 12–18 months or divest.
| Segment | 2024 TAM | 2024 CAGR | Action |
|---|---|---|---|
| Smart security | — | ~13% | Bundle/subs |
| Robot vacuums | $4.9B | double-digit | Exclusive SKUs |