Dana Business Model Canvas

Dana collaborates with a wide array of aftermarket distributors and service providers, crucial for ensuring its parts and service solutions are accessible worldwide. This extensive network is key to supporting customers throughout the entire product lifecycle.

The strength of these partnerships is underscored by recent accolades, such as Dana being named '2025 Supplier of the Year' by FleetPride and '2025 Educational Partner of the Year' by HDA Truck Pride. These recognitions reflect the deep and effective collaboration Dana maintains with its distribution and service partners.

Dana's key partnerships are multifaceted, encompassing original equipment manufacturers (OEMs), specialized technology firms, and a robust aftermarket network. These relationships are vital for product development, market access, and sustained customer support.

Dana's OEM partnerships are foundational, with the company supplying critical drivetrain components to major players across light vehicle, commercial vehicle, and off-highway markets worldwide. These collaborations are essential because Dana's highly engineered solutions, like axles and driveshafts, become integral parts of their customers' end products.

In 2024, Dana continued to solidify these relationships, evidenced by its ongoing supply agreements with global automotive giants. For instance, Ford Motor Company remains a key customer, highlighting the deep integration Dana has within major vehicle production lines. This reliance on Dana's expertise underscores the value placed on their specialized engineering and manufacturing capabilities.

Dana actively partners with specialized technology firms to enhance its product offerings, particularly in the growing electrification sector. These collaborations are crucial for Dana to remain competitive and address the evolving needs of the mobility market.

Dana collaborates with a wide array of aftermarket distributors and service providers, crucial for ensuring its parts and service solutions are accessible worldwide. This extensive network is key to supporting customers throughout the entire product lifecycle.

The strength of these partnerships is underscored by recent accolades, such as Dana being named '2025 Supplier of the Year' by FleetPride and '2025 Educational Partner of the Year' by HDA Truck Pride. These recognitions reflect the deep and effective collaboration Dana maintains with its distribution and service partners.

Dana's manufacturing relies heavily on a strong supplier base for raw materials and essential components. This network is critical for maintaining the quality and efficiency across its wide range of products.

Dana actively integrates Environmental, Social, and Governance (ESG) criteria into its supplier selection and management processes globally. This commitment ensures a responsible and sustainable supply chain, which is increasingly important for long-term operational resilience and stakeholder trust.

• Supplier Network: Dana maintains relationships with numerous global suppliers providing critical materials like steel, aluminum, and specialized electronic components.
• ESG Integration: In 2023, Dana reported that over 90% of its key suppliers had undergone some form of ESG assessment, a significant increase from previous years.
• Sustainability Focus: The company aims to further enhance its supply chain sustainability by prioritizing suppliers with strong environmental performance and ethical labor practices, aligning with its 2025 goals.

Dana's commitment to innovation is underscored by a substantial investment of $229 million in research and development for 2024. This significant capital allocation fuels the exploration and integration of cutting-edge technologies.

Strategic collaborations with leading research and development institutions are pivotal. These partnerships, alongside Dana's dedicated internal teams, focus on embedding advanced technologies such as artificial intelligence and machine learning into their product lines.

These collaborations are instrumental in developing the next generation of power-conveyance and energy-management technologies, ensuring Dana remains at the forefront of the industry.

• $229 million invested in R&D in 2024
• Focus on AI and machine learning integration
• Partnerships with external R&D institutions
• Driving innovation in power-conveyance and energy management

Dana's production of thermal and sealing solutions is a core activity, focusing on technologies that enhance efficiency and performance in vehicles and equipment. These advanced systems are engineered to manage heat effectively, a critical factor for the longevity and operational excellence of powered systems.

These specialized solutions are integral to Dana's commitment to sustainability and reliability. For instance, in 2024, Dana's innovations in thermal management are supporting the transition to electric vehicles by optimizing battery cooling, a key area for performance and range. The company's sealing technologies are also vital for preventing leaks and maintaining system integrity across a wide array of applications.

Dana's key activities encompass the design, engineering, and manufacturing of advanced driveline and motion systems, including critical components like axles, transmissions, and driveshafts. The company also focuses on developing and integrating electrification technologies, such as e-Drive systems and e-gearboxes, for the growing electric vehicle market. Furthermore, Dana produces thermal and sealing solutions to enhance vehicle efficiency and performance, alongside robust aftermarket sales and service operations to support its global customer base.

Dana's intellectual property and patents are critical resources, safeguarding its advanced power-conveyance and energy-management technologies. These intangible assets are particularly crucial for its innovations in electrification and integrated e-Drive systems, forming the bedrock of its competitive advantage.

This proprietary knowledge is what allows Dana to lead in developing cutting-edge solutions for the evolving automotive industry. As of its latest filings, Dana's investment in research and development, which directly fuels its patent portfolio, has shown consistent growth, underscoring the strategic importance of these intellectual assets.

Dana's key resources include its advanced product portfolio, extensive global manufacturing footprint, robust intellectual property, and a highly skilled workforce. These elements are critical for delivering innovative solutions and maintaining a competitive edge.

The company's commitment to ethical practices further enhances its brand reputation, fostering trust and attracting talent.

Dana's intellectual property, particularly in electrification, is a significant intangible asset driving its market position.

Its global network of 145 manufacturing facilities and 14 distribution centers supports efficient operations and economies of scale.

Dana provides highly engineered, integrated systems, moving beyond individual parts to offer comprehensive drive and motion, electrodynamic, thermal, sealing, and digital solutions. This approach simplifies complex vehicle architectures for customers, ensuring seamless integration and peak performance. For example, in 2024, Dana's focus on integrated systems supported advancements in electric vehicle powertrains, a sector projected for significant growth.

Dana's value proposition is built on delivering advanced driveline and e-propulsion solutions that enhance vehicle performance, efficiency, and sustainability. They offer integrated systems, moving beyond individual components to provide comprehensive solutions tailored to the unique needs of light vehicle, commercial vehicle, and off-highway markets.

Dana's commitment to innovation is evident in their focus on electrification and clean energy, providing OEMs with crucial e-Drive and hybrid powertrain systems. This directly supports the automotive industry's drive towards decarbonization, with electric vehicle sales projected to continue their strong growth trajectory through 2024 and beyond.

Furthermore, Dana's extensive global service network, boasting over 150 locations as of 2023, ensures reliable access to parts and support worldwide. Their Dana Certified Reman program also offers a cost-effective and sustainable way for customers to maintain and extend product lifecycles, reducing total cost of ownership.

Dana's aftermarket strategy heavily emphasizes customer service, aiming for high fill rates and punctual deliveries from its extensive distribution network. This operational excellence is crucial for retaining customers in a competitive landscape.

Loyalty is cultivated through initiatives like the 'Dana Certified Reman' program, which assures quality and builds trust. Furthermore, educational collaborations with key distributors, such as HDA Truck Pride, enhance service provider expertise and reinforce Dana's brand value, securing repeat business.

Dana's customer relationships are built on deep collaboration, particularly with Original Equipment Manufacturers (OEMs), where they act as a critical Tier-1 supplier. This involves joint development and dedicated engineering support to ensure seamless integration of Dana's advanced powertrain and motion technologies into new vehicle designs.

In 2024, these OEM partnerships are the bedrock of Dana's business, often accounting for over 70% of its revenue. This close alignment allows Dana to proactively address OEM needs and drive innovation in areas like electrification, as evidenced by their significant advancements in e-Powertrain systems during the year.

Beyond initial integration, Dana offers robust technical service and engineering support, including troubleshooting and real-time call center assistance, to optimize system performance and ensure operational continuity for their clients. This commitment to ongoing support, coupled with a focus on delivering tangible value such as cost savings, reinforces these crucial relationships.

Dana partners with independent aftermarket distributors and retailers, like FleetPride and HDA Truck Pride, to access the commercial vehicle market. These relationships are crucial for expanding Dana's reach and providing localized sales and service.

These distribution partners are key to Dana's strategy, offering essential local support and playing a vital role in product training and marketing initiatives within the aftermarket sector.

Dana's channels are multifaceted, encompassing direct engagement with Original Equipment Manufacturers (OEMs), a comprehensive global distribution network, strategic partnerships with aftermarket distributors, and a robust digital presence. These channels collectively ensure Dana's products and services reach a broad customer base across various industries.

Dana's customer base includes leading manufacturers of construction, agriculture, mining, material handling, and forestry equipment. These companies rely on Dana for robust drivetrain and motion systems designed for demanding operational conditions.

In 2024, the global off-highway vehicle market is projected to reach over $210 billion, with construction and agriculture segments being major contributors. Dana's commitment to providing advanced solutions, including its growing portfolio of electric drive and e-propulsion systems, positions it to capture significant share in this evolving market.

Dana's offerings for off-highway manufacturers are increasingly focused on electrification, aiming to enhance sustainability and performance. This strategic shift aligns with industry trends, as evidenced by the growing demand for zero-emission equipment in sectors like mining and construction, where operational efficiency and environmental compliance are paramount.

Dana's customer segments are diverse, encompassing traditional automotive and commercial vehicle manufacturers, as well as the burgeoning off-highway and emerging EV sectors. Additionally, the aftermarket plays a vital role in Dana's business, serving repair shops, fleet operators, and individual owners with essential parts and services. This broad reach allows Dana to cater to a wide array of market needs and capitalize on various growth opportunities.

Dana's Sales, General, and Administrative (SG&A) expenses encompass a broad range of operational costs, including marketing, sales force management, human resources, and corporate overhead across its worldwide network. In 2024, Dana continued its strategic focus on optimizing these expenditures as part of its broader business streamlining initiatives.

The company's efforts to enhance its go-to-market strategy directly involve improving the cost structure and overall efficiency within SG&A functions. This focus aims to support Dana's objective of driving profitable growth by managing these essential business support costs more effectively.

Dana's cost structure is heavily influenced by its significant investments in Research and Development (R&D), manufacturing, and global supply chain operations. These areas represent the primary drivers of expenditure, reflecting the company's commitment to innovation and operational efficiency in the automotive sector.

In 2024, Dana's R&D investment reached $229 million, targeting advancements in EV technologies and AI. Manufacturing and production costs, a substantial component, were reflected in its 2023 cost of sales, approximating $8.6 billion. Sales, General, and Administrative (SG&A) expenses were also a focus for optimization in 2024, supporting profitable growth initiatives.

Capital expenditures (CapEx) are crucial for facility upgrades and electrification capabilities, with ongoing investments in e-propulsion systems. Supply chain and logistics costs, including transportation and warehousing, were actively managed in 2024 through efficiency enhancements and strategic sourcing to mitigate inflationary pressures.

Dana generates revenue by selling its advanced thermal-management and sealing solutions. These products are essential for improving efficiency and performance in a wide range of vehicles and industrial equipment, playing a key role in managing the energy within powered systems.

In 2024, Dana's commitment to innovation in these areas is reflected in its ongoing product development and market penetration strategies. The company's thermal-management technologies, for instance, are crucial for electric vehicle battery cooling and powertrain optimization, a rapidly growing segment of the automotive market.

Dana's diverse revenue streams are anchored by its core business of selling driveline systems and parts, which generated $10.3 billion in 2024. This is complemented by a rapidly growing electrification segment, with revenue reaching $754 million in 2023, showcasing the company's adaptation to the EV market. Additionally, aftermarket sales and remanufacturing services provide a stable income, supported by a substantial new business sales backlog of $650 million projected for 2025-2027.