What are Mission Vision & Core Values of Nomad Foods Company?

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What drives Europe's frozen food leader?

Mission and vision statements are crucial for any successful business, guiding decisions and fostering a cohesive corporate identity. As Europe's leading frozen food company, operating across 17 countries with iconic brands, the company holds a significant industry position. Their commitment to convenient, high-quality frozen food highlights their relevance in evolving consumer preferences.

The mission, vision, and values are integral to their strategic framework, influencing product development and market expansion. In fiscal year 2024, the company reported a record revenue of €2.9 billion, demonstrating robust financial performance. This success, coupled with an anticipated organic revenue growth of 1%-3% in fiscal year 2025, underscores the importance of their guiding principles in navigating the competitive European frozen food market. These statements actively shape their corporate identity and drive business decisions, as explored in the Nomad Foods Porter's Five Forces Analysis.

The Nomad Foods mission statement, 'Serving the World with Better Food,' highlights a commitment to delivering superior food products across European markets. This mission is deeply customer-centric, aiming to meet consumer demands for taste, convenience, and nutrition. It also strongly emphasizes sustainability, aligning with global trends towards healthier and more environmentally friendly food options. The company's strategic goals are clearly linked to this mission, driving innovation in product development and responsible sourcing.

Customer Focus

Nomad Foods targets a wide range of consumers, providing trusted brands that offer great-tasting, high-quality, and convenient food products.

Market Scope

The primary market is Europe, where Nomad Foods is a dominant player with a diverse portfolio including fish, vegetables, poultry, and ready meals.

Value Proposition

The unique value proposition lies in delivering sustainable and nutritious food options, meeting increasing consumer demand for healthier choices.

Healthier Choices

In 2023, 93.9% of net sales came from healthier meal choices (HMC) products, reflecting a strong commitment to nutrition.

Sustainable Sourcing

By 2023, 99.5% of sourced fish and seafood volume was MSC or ASC certified, aiming for 100% by late 2025.

Innovation Focus

New product lines launched in 2024 emphasize health and convenience, directly supporting the mission of providing nutritious meal solutions.

Nomad Foods' mission is 'Serving the World with Better Food,' which guides its operations and strategic initiatives. This mission is reflected in their focus on healthier meal choices, with 93.9% of net sales in 2023 derived from HMC products. The company's commitment to sustainable sourcing is evident, as 99.5% of its sourced fish and seafood volume was Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC) certified in 2023, with a target of 100% by the end of 2025. This commitment aligns with the Nomad Foods company purpose and its ethical principles. For more details on the company's guiding principles, explore the Mission, Vision & Core Values of Nomad Foods. The Nomad Foods mission statement and objectives are clearly integrated into their business model, ensuring that product development and market strategies support their overarching goal of providing high-quality, sustainable food options.

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The Nomad Foods vision for the future focuses on establishing a sustainable and leading position within the frozen food industry. This strategic goal aims to deliver value across all stakeholder groups, including consumers, employees, and shareholders. The company emphasizes continuous growth and market leadership, particularly within the European frozen food sector.

Growth Trajectory

Nomad Foods achieved its ninth consecutive year of sales and Adjusted EBITDA growth in 2024, with reported revenue reaching €3.1 billion.

Future Projections

For fiscal year 2025, Nomad Foods projects organic revenue growth of 1%-3% and Adjusted EBITDA growth of 2%-4%.

Sustainability Achievements

The company reduced absolute emissions by 34.9% in 2023, already surpassing its 2025 target for greenhouse gas reduction.

Market Leadership

Nomad Foods aims to strengthen its dominant position in the European frozen food market through innovation and customer satisfaction.

Strategic Acquisitions

The 2024 acquisition of Fortenova's frozen food business exemplifies the company's commitment to expanding its market presence.

Value Creation

The Nomad Foods vision statement and strategy emphasize creating value for all stakeholders, including consumers, employees, and shareholders.

Nomad Foods' vision, 'To build a growing, sustainable, and leading frozen food company, creating value for all stakeholders,' is both ambitious and grounded in their operational performance. This vision underscores the Nomad Foods company purpose and strategic goals. The company's consistent growth, including its ninth consecutive year of sales and Adjusted EBITDA growth in 2024, with a full-year reported revenue of €3.1 billion, demonstrates the realism of their aspirations. They project continued organic revenue growth of 1%-3% and Adjusted EBITDA growth of 2%-4% for fiscal year 2025, reinforcing their commitment to expansion. The emphasis on sustainability, including efforts to reduce greenhouse gas emissions by 25% by 2025 and ensuring supplier accountability, is a key component of their corporate responsibility mission. Their achievement of reducing absolute emissions by 34.9% in 2023, already meeting their 2025 target, showcases their dedication to these principles. This aligns with the Nomad Foods ethical principles and overall Nomad Foods company culture. For more insights into the market dynamics, consider reading about the Competitors Landscape of Nomad Foods.

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Nomad Foods' core values are fundamental to its identity, guiding its strategic decisions and shaping its corporate culture. These principles ensure the company remains focused on delivering high-quality products while fostering a responsible and innovative approach to business operations. The Nomad Foods core values and culture are built on a foundation of excellence and sustainability.

Quality and Taste

Nomad Foods is dedicated to providing great-tasting, high-quality, and convenient food products. This commitment ensures rigorous quality control and appealing recipes for brands like Birds Eye, Iglo, and Findus, building strong consumer loyalty and trust.

Sustainability

Sustainability is a key value, reflected in their 'Appetite for a Better World' strategy, focusing on Better Sourcing, Better Nutrition, and Better Operations. In 2023, 99.5% of sourced fish and seafood were MSC or ASC certified, with a target of 100% by the end of 2025. They achieved a 34.9% reduction in absolute emissions by 2023, surpassing their 2025 target of 25%.

Innovation and Growth

Nomad Foods values innovation and growth, aiming to expand its market presence and product offerings through strategic pillars like 'expanding the category, growing the core, and accelerating innovation'. They project organic revenue growth of 1%-3% for 2025, demonstrating their commitment to continuous evolution and expansion.

Consumer-Centricity and Health & Nutrition

A strong emphasis on consumer well-being and healthier choices is evident, with Nomad Foods scoring a maximum of 100 in Health & Nutrition in the Dow Jones Sustainability Europe Index for the sixth consecutive year in 2024. In 2023, 93.9% of their net sales came from Healthier Meal Choice (HMC) products.

These core values define Nomad Foods' ethical principles and corporate responsibility mission. To understand how these principles translate into strategic decisions, explore Owners & Shareholders of Nomad Foods, which delves into how their mission and vision influence the company's strategic direction.

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A company's mission and vision are foundational, shaping its strategic decisions and guiding its path forward. They provide a clear sense of purpose and direction, influencing everything from product development to market expansion.

Nomad Foods' Strategic Compass: Mission and Vision

Nomad Foods' mission to 'Serving the World with Better Food' and its vision 'To build a growing, sustainable, and leading frozen food company, creating value for all stakeholders' profoundly influence its business strategy.

• These statements directly guide strategic pillars such as 'expanding the category, growing the core, and accelerating innovation'.
• The 2024 acquisition of Fortenova's frozen food business directly supports the vision of building a 'growing' and 'leading' company.
• Consistent investment in innovation and product renovation aligns with the mission to provide 'Better Food' and a 'sustainable' company.
• In 2023, 93.9% of net sales were derived from Healthier Meal Choices (HMC) products.
• Nomad Foods generated over €2 billion in adjusted free cash flow between 2017 and 2024.
• For 2025, organic revenue growth is anticipated at 1%-3% and Adjusted EBITDA growth at 2%-4%.

Mission in Action: Better Food for All

The commitment to 'Serving the World with Better Food' is evident in product development, focusing on healthier and more convenient options. This aligns with the company's purpose and brand values.

Vision for Growth and Leadership

The vision to be a 'growing, sustainable, and leading frozen food company' drives market expansion and strategic acquisitions, aiming to strengthen its position in the European market.

Strategic Pillars: Expanding, Growing, Innovating

The company's strategic goals are clearly defined around expanding its categories, growing its core brands, and accelerating innovation in product offerings.

Financial Performance Reflecting Strategy

Consistent year-over-year growth in sales and Adjusted EBITDA, as noted by the CEO in March 2025, demonstrates the effectiveness of their focused brand investments and operational excellence.

Innovation Engine and Merchandising

The strengthening of their innovation engine and impactful merchandising programs are key components of their strategy, directly supporting the mission and vision.

Core Values in Practice

Nomad Foods' employee values and culture are shaped by its mission and vision, fostering a commitment to quality, sustainability, and stakeholder value. Learn more about the Brief History of Nomad Foods.

The mission and vision of Nomad Foods serve as a constant guide for strategic decisions, ensuring alignment with their long-term objectives and commitment to stakeholders. Continue reading to explore core improvements to the company's mission and vision.

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Nomad Foods' mission and vision statements serve as the bedrock of its operations, guiding its strategic decisions and shaping its corporate culture. Enhancements to these statements can further solidify its market position and appeal to evolving consumer expectations.

Here are four core improvements to the company's mission and vision:

Global Ambition Articulation

Expanding the vision to explicitly include global aspirations beyond its current European leadership would better reflect its growth potential and align with international market trends.

Embracing Technological Innovation

Incorporating language about leveraging advanced food technology for nutritional enhancement and personalized dietary solutions would position the company at the forefront of future food innovation, appealing to new consumer segments.

Deepening Sustainability Commitments

Highlighting specific commitments to circular economy principles or regenerative agriculture practices, beyond current sustainability efforts, would frame its environmental initiatives as transformative leadership.

Clarifying Company Purpose

A more explicit articulation of its company purpose, beyond just providing food, can further strengthen its brand identity and resonate with stakeholders increasingly focused on corporate responsibility and impact.

Nomad Foods' mission is to serve consumers with better food, aiming to be the leading frozen food company in Europe. Its vision is to grow a portfolio of leading brands by focusing on innovation, sustainability, and operational excellence. The company's core values are centered around integrity, accountability, and a commitment to delivering quality products.

The company's strategic goals are evident in its consistent performance, with reported revenue growth in recent periods. For instance, in the first quarter of 2024, Nomad Foods reported a revenue increase of 5.7%, reaching approximately €775 million. This growth underscores its effective execution of its strategy to expand its market presence and product offerings. Understanding the Target Market of Nomad Foods is crucial to appreciating how these mission and vision statements translate into tangible business outcomes.

Nomad Foods' corporate responsibility mission is deeply integrated into its operations, focusing on reducing its environmental footprint and promoting sustainable sourcing. The Nomad Foods employee values emphasize teamwork, customer focus, and a drive for continuous improvement, contributing to a robust company culture.

The guiding principles of Nomad Foods are reflected in its commitment to ethical business practices and its dedication to providing nutritious and convenient food options. The Nomad Foods vision for the future includes continued expansion and innovation within the frozen food sector, reinforcing its position as a market leader.

Nomad Foods' brand values and mission are closely aligned, emphasizing quality, trust, and a commitment to consumer well-being. The Nomad Foods core values and culture foster an environment where employees are empowered to contribute to the company's success, making its mission statement and company culture mutually reinforcing.

The Nomad Foods mission statement and objectives are geared towards sustainable growth and market leadership. Similarly, the Nomad Foods vision statement and strategy are designed to ensure long-term success and adaptability in a dynamic global market. The Nomad Foods core values in practice are demonstrated through its consistent delivery of high-quality products and its engagement with stakeholders.

The Nomad Foods company values and mission statement collectively define its identity and operational ethos. The Nomad Foods mission statement and company culture are intertwined, with the latter supporting the former's achievement. Finally, the Nomad Foods vision statement and core values provide a comprehensive framework for the company's aspirations and ethical conduct.