Nomad Foods Business Model Canvas

Nomad Foods prioritizes environmental stewardship and industry innovation through strategic collaborations. A significant research initiative with Campden BRI during 2023-2024 investigated the feasibility of storing frozen foods at slightly higher temperatures, such as -15°C instead of the standard -18°C, with the goal of achieving substantial energy reductions.

This forward-thinking approach saw Nomad Foods become the inaugural manufacturer to join the 'Move to -15°C' coalition in 2024. This partnership underscores their commitment to reducing carbon emissions throughout the entire frozen food supply chain, demonstrating a tangible step towards a more sustainable future for the sector.

Nomad Foods' strategic partnerships with logistics providers like DFDS are foundational to its European operations, ensuring efficient product delivery across its extensive network. This collaboration, bolstered by DFDS's 2023 acquisition of McBurney Transport Group, also supports Nomad Foods' sustainability goals through joint investments in greener transport solutions.

Collaborations with agricultural organizations, such as the SAI Platform, are critical for Nomad Foods' commitment to responsible sourcing, with 92.3% of its suppliers achieving a silver rating or higher in 2023 through the Farm Sustainability Assessment. The company targets 100% sustainable farming practices by the end of 2025.

Partnerships with research bodies like Campden BRI are driving innovation, as seen in the 2023-2024 initiative exploring energy savings through higher frozen food storage temperatures. Nomad Foods' leadership in the 'Move to -15°C' coalition in 2024 exemplifies this forward-thinking approach.

Nomad Foods relies heavily on key grocery retailers for market access, focusing on inventory management and promotional activities to maintain brand presence, despite a Q1 2025 revenue dip due to retailer destocking. The company is actively working to accelerate growth with these partners.

Working with brand and marketing agencies is essential for Nomad Foods to keep its brands prominent and engaging, supported by a significant increase in advertising and promotion (A&P) expenditures in 2024, with further investments planned for 2025.

Nomad Foods actively drives product innovation and renovation to stay ahead of changing consumer preferences and maintain its competitive edge. This involves creating new product variations, enhancing existing formulations, and venturing into new market segments like plant-based foods and novel pizza offerings.

The company has significantly bolstered its innovation capabilities, increasing the proportion of sales derived from new products. For instance, Nomad Foods has outlined plans for substantial new product introductions in key areas such as chicken and potato-based items, reflecting a strategic focus on growth categories.

Nomad Foods' key activities encompass managing a vast pan-European supply chain, from sourcing raw materials to delivering finished goods. This includes optimizing logistics through strategic partnerships, such as their collaboration with DFDS for transport and customs services, aiming for greater efficiency and cost-effectiveness.

The company also prioritizes product innovation and renovation, developing new offerings and improving existing ones to meet evolving consumer demands, particularly in areas like plant-based foods. Furthermore, robust brand management and marketing are essential, with significant investments in advertising and promotions to maintain the strong equity of brands like Birds Eye and Iglo.

Sustainability is a core activity, with ambitious goals for responsibly sourced fish and vegetables and a focus on reducing greenhouse gas emissions. Nomad Foods actively reports on its progress in these areas, demonstrating a commitment to environmental and social responsibility.

Nomad Foods leverages a dedicated workforce of around 4,600 individuals, cultivating a culture that champions both entrepreneurial spirit and collaborative teamwork. This human capital is a cornerstone of their operational success and ability to adapt in the competitive food industry.

The company's management team, featuring seasoned leaders such as CEO Stéfan Descheemaeker and CFO Ruben Baldew, provides the strategic vision and operational expertise essential for navigating market dynamics and pursuing growth opportunities.

Nomad Foods' key resources are its strong portfolio of well-established brands like Birds Eye and Iglo, which hold significant consumer trust and market recognition across Europe. This brand equity is supported by a substantial production and distribution network spanning 17 European countries, ensuring efficient product availability. The company also benefits from a dedicated workforce of approximately 4,600 employees and a robust financial position, demonstrated by over €2 billion in free cash flow generated between 2017 and 2024, enabling strategic investments and shareholder returns.

Nomad Foods is deeply committed to offering nutritious and healthier choices, making this a cornerstone of its value proposition. The company actively champions healthier meal choices (HMC) throughout its diverse product range, aligning with evolving consumer preferences for well-being.

This commitment is clearly reflected in their sales figures; in 2023, an impressive 93.9% of Nomad Foods' net sales were generated from HMC products. Furthermore, the company’s dedication to health and nutrition is consistently recognized, as evidenced by its perfect 100% score on the Dow Jones Sustainability Index for health and nutrition.

Nomad Foods offers convenient, high-quality frozen meals, emphasizing taste and nutrition. Their commitment to healthier choices is demonstrated by 93.9% of net sales coming from healthier meal choices in 2023, and a perfect 100% score on the Dow Jones Sustainability Index for health and nutrition.

Nomad Foods actively fosters customer loyalty by consistently innovating its product range to align with shifting consumer preferences, particularly the growing demand for healthier and plant-based alternatives. This commitment to staying relevant ensures their brands resonate with evolving dietary needs and lifestyles.

The company's proactive product development strategy is evident in its recent innovations, including advancements in chicken and potato-based products, alongside the introduction of new pizza varieties. For instance, in 2023, Nomad Foods reported a strong performance in its frozen food categories, driven by these very innovations and a focus on consumer-centric offerings.

Nomad Foods strengthens customer relationships through brand heritage, quality, and innovation, supported by significant marketing investments. Their commitment to sustainability and transparency further deepens consumer trust and loyalty.

In 2023, Nomad Foods reported strong performance driven by consumer trust in their core brands. The company continued to invest in marketing and product innovation throughout 2024, aiming to stay relevant with evolving consumer preferences, including a growing demand for plant-based options.

Key to their customer relationship strategy are strong partnerships with grocery retailers, ensuring product availability and visibility. These collaborations involve joint marketing efforts and data sharing to enhance the customer shopping experience.

Nomad Foods leverages major online retail platforms and e-commerce channels to reach a broad consumer base. These digital storefronts are crucial for providing convenient access to their frozen food products, supporting home delivery and click-and-collect services. This strategy directly addresses the evolving consumer preference for online grocery shopping, a trend that saw significant acceleration in recent years.

The global online grocery market was valued at over $900 billion in 2023 and is projected to continue its robust growth. Nomad Foods' presence on platforms like Ocado, Amazon Fresh, and supermarket own-brand e-commerce sites ensures their brands, such as Birds Eye and Findus, are readily available to digitally-savvy shoppers. This digital footprint is essential for capturing market share in an increasingly online-first retail landscape.

Grocery retailers, primarily supermarkets and hypermarkets, form the backbone of Nomad Foods' distribution strategy, ensuring broad consumer access across its 17 European markets. These channels are critical for product visibility and sales, with the European grocery market exceeding €2.5 trillion in 2023.

Nomad Foods leverages third-party logistics (3PL) providers, such as DFDS, to manage its extensive European supply chain, ensuring product integrity and efficient cross-border movement. This outsourced model allows for a focus on core competencies in manufacturing and brand management, a strategy that remained key throughout 2024.

Online retail platforms and e-commerce are increasingly vital, catering to evolving consumer preferences for convenience and home delivery. The global online grocery market's growth, valued over $900 billion in 2023, underscores the importance of Nomad Foods' presence on major digital storefronts.

Nomad Foods' corporate website serves as a crucial communication hub for investors, media, and consumers, with its investor relations section seeing a 20% increase in financial report downloads in 2024, reflecting strong stakeholder engagement.

Environmentally and sustainably minded consumers are a growing force, actively seeking brands that align with their values. Nomad Foods' commitment to responsible practices, such as sourcing MSC and ASC certified fish, directly resonates with this group.

These consumers are increasingly aware of the environmental footprint of their purchases, making Nomad Foods' initiatives to reduce emissions and participate in programs like 'Move to -15°C' significant selling points. For instance, in 2023, Nomad Foods reported that 90% of its fish was sourced from certified sustainable fisheries, a figure that appeals strongly to this demographic.

Nomad Foods' customer base is diverse, encompassing mainstream families seeking convenient, quality meals, and health-conscious individuals prioritizing nutrition. Additionally, environmentally aware consumers are drawn to the company's sustainable sourcing practices, while value-seekers appreciate the affordability and reduced waste associated with frozen products.

Logistics, storage, and distribution are significant expenses for Nomad Foods, primarily due to the perishable nature of frozen products and its extensive pan-European reach. These costs encompass everything from refrigerated transportation and specialized warehousing to managing customs and import duties across various markets.

In 2023, Nomad Foods reported that its cost of sales, which includes these logistical elements, was €2.4 billion. The company actively seeks to mitigate these substantial outlays through strategic collaborations, such as its partnership with DFDS for optimized freight movement, and internal efficiency drives like the 'Move to -15°C' program, which targets long-term reductions in energy consumption for cold storage.

Nomad Foods' cost structure is dominated by its extensive operations, from sourcing raw materials like fish and vegetables to manufacturing and distribution across Europe. The company's 2023 cost of sales, amounting to €2.4 billion, reflects significant investments in production, logistics, and marketing to support its portfolio of frozen food brands. These costs are managed through ongoing efficiency drives and strategic partnerships.

Nomad Foods generates revenue by strategically adjusting prices and optimizing its product assortment. This means they carefully consider which products to emphasize and how to price them to maximize profitability.

In the first quarter of 2025, Nomad Foods observed a modest uplift in their price/mix performance. The company consistently analyzes these elements to boost its overall revenue generation.

This approach ensures that Nomad Foods extracts the greatest possible value from each unit sold by aligning pricing strategies with consumer demand and product profitability.

Nomad Foods' revenue is primarily driven by the sale of its extensive range of frozen food products across 17 European countries, leveraging well-recognized brands like Birds Eye and Iglo. The company focuses on increasing sales volumes and strategically managing price and product mix to enhance overall revenue generation.

In 2024, Nomad Foods reported positive volume growth, with expectations for this trend to continue and accelerate into 2025, directly linking unit sales to top-line performance. The company also observed a modest uplift in its price/mix performance in the first quarter of 2025, indicating a deliberate strategy to extract greater value per unit sold.

Expanding market share is a critical revenue driver, with Nomad Foods achieving notable gains in 2024, particularly with its Birds Eye brand in the UK. This strategic focus on outperforming competitors and deepening penetration within key frozen food segments is anticipated to further bolster revenue objectives through 2025.

Geographically, Nomad Foods' revenue is significantly bolstered by its strong presence in major markets such as the United Kingdom, Italy, France, Spain, and Germany. This diversified geographical footprint not only drives substantial sales but also provides resilience against fluctuations in any single market.