What are Mission Vision & Core Values of Next 15 Group Company?

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What drives Next Fifteen Communications Group?

Next Fifteen aligns diverse agencies under a clear purpose to accelerate client growth through communications, data and technology. Its mission and vision guide M&A, talent and investments across PR, digital, analytics and commerce. FY2024 revenue sat around the mid-£600m.

These strategic anchors inform capital allocation, AI and measurement investments, governance and incentives to deliver integrated solutions for enterprise clients. See Next 15 Group Porter's Five Forces Analysis.

Next 15 Group mission focuses on delivering integrated, outcomes-led creativity, data and tech to drive measurable growth for mid-market and enterprise clients across tech, consumer, healthcare, financial services and the public sector, at scale worldwide.

Integrated offerings

PR, digital content, performance marketing and CRM combined to align brand and demand.

Data and analytics

Data science and insight teams deliver measurement and attribution to link activity to revenue.

Customer-centric growth

CRM and ABM programs lift qualified pipeline conversion by double digits in case studies.

Global specialist network

Network of agencies delivers sector expertise and local execution across markets.

Outcomes-led model

Combines creativity, technology and measurement to target KPIs and ROI.

Research-driven insights

Brand tracking and customer analytics inform PR and performance campaigns for measurable brand lift.

Next 15 Group mission emphasises measurable, client-first growth through integrated communications, data and technology deployed by a global specialist agency network.

Growth Strategy of Next 15 Group

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Next 15 Group vision emphasizes global leadership in outcome-driven marketing, communications and consulting by combining AI, data and creative to deliver measurable growth while scaling cross-agency interoperability.

Official vision

To be the most innovative growth partner, integrating creativity, data and technology for measurable global impact.

Future orientation

Aims to lead convergence of marketing, communications and consulting by embedding AI, data and platform measurement across services.

Realism vs aspiration

Credible given rapid M&A and cross-sell history; aspirational versus global holding and consulting firms.

Key enablers

Requires continued investment in AI/automation, unified data infrastructure and shared client success metrics.

Strategic scope

Seeks global leadership in outcome-based growth services, cross-agency interoperability and platformized measurement.

Investor relevance

Positioning supports revenue diversification; FY 2024 pro forma revenues exceeded £400m and adjusted operating margins improved year-on-year.

Next 15 Group mission centers on delivering measurable growth through integrated creative, data and technology services; its core values emphasize collaboration, client impact and innovation, aligning corporate purpose with strategic objectives and sustainability priorities. See Owners & Shareholders of Next 15 Group for related context.

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Next 15 Group core values guide creative performance, ethical practice, and cross-specialist collaboration across its agencies. These principles drive measurable outcomes, sustainable operations, and inclusive culture, shaping how the company serves clients, investors and talent.

Curiosity and Learning

Teams run continuous experiments and share insights via guilds and lunch-and-learns, embedding data-led iteration into product development and client planning.

Accountability for Outcomes

Campaigns are tied to measurable KPIs (brand lift, MQL→SQL, CAC/LTV) with compensation and case studies reflecting impact over outputs.

Creativity with Integrity

Bold creative work is paired with brand-safety, AI disclosure and compliance-by-design to maintain trust, especially with regulated clients.

Collaboration Across Specialists

Specialist agencies collaborate via shared tooling and playbooks to reduce friction, speed time-to-value and present integrated solutions to clients.

Read on to see how mission and vision shape Next 15 strategic choices and investment priorities; explore Mission, Vision & Core Values of Next 15 Group for full context.

Values — Curiosity and Learning: constant experimentation and shared best practices; Accountability for Outcomes: measurable impact (brand lift, CAC/LTV); Creativity with Integrity: brand safety and AI disclosure; Collaboration Across Specialists: integrated briefs and shared tooling; Inclusion and Respect: diverse hiring and inclusive research; Sustainability: low-carbon workflows and ESG guidance. These differentiate Next 15 by pairing performance with ethics and cross-specialist integration.

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Mission and vision shape strategic choices by prioritizing measurable commercial outcomes and integrated creative-data capabilities; they guide M&A, investment in AI, and OKRs across the group.

Core statements that drive strategy

Next 15 Group mission and vision orient the organisation toward outcomes-first communications, measurable impact and scalable growth across agencies.

• Mission focuses on delivering measurable business impact through integrated data-to-creative-to-commerce solutions.
• Vision emphasises becoming the leading partner for outcome-driven marketing at scale, enabled by technology and insight.
• Core values stress collaboration, curiosity, commerciality and accountability across brands.
• Corporate purpose links client ROI with sustainable, ethical growth practices.

Influence on M&A and portfolio

Acquisitions prioritise insight platforms and B2B/ABM capabilities to strengthen the data-to-creative-to-commerce loop and raise ARPA.

AI and measurement investment

Group-level spend on AI-assisted content, audience modelling and MMM/MTA supports scaled measurement and has driven double-digit content productivity gains.

Operational alignment

OKRs tie campaigns to commercial outcomes (pipeline influence, churn reduction, NPS); leadership reinforces 'measure what matters' in town halls and investor updates.

Performance metrics

Success tracked via multi-year enterprise wins, cross-agency revenue mix towards integrated mandates, improved utilization and margin stability.

Client outcomes and retention

Enhanced measurement frameworks and cross-sell lifted client average revenue per account and supported net revenue retention above typical agency benchmarks.

Values in culture

Company values statement emphasises ethical standards, collaboration and commercial curiosity to attract talent and retain clients.

Read the linked Brief History of Next 15 Group for context; mission and vision influence strategic priorities, M&A choices and OKRs—read next chapter: Core Improvements to Company's Mission and Vision.

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Four focused improvements can tighten Next 15 Group mission and vision to drive measurable client outcomes and future-proof the business. These changes align Next 15 Group mission, Next 15 Group vision, and Next 15 core values with quantified performance, responsible AI, sustainability, and clearer market positioning.

Embed measurable client-outcome targets

Specify targets such as improving clients' marketing effectiveness by 15–30% or committing to a minimum 3:1 ROMI across key programs to make Next 15 Group mission and Next 15 Group vision outcome-driven and investor-friendly.

Codify responsible AI and sustainability KPIs

Publish measurable goals for bias testing, model-audit cadence, disclosure rates, and Scope 3 reductions (targeting net-zero or a defined % reduction by 2035) to align Next 15 sustainability and values alignment with procurement and regulatory expectations.

Define a clear growth operating-system narrative

Articulate the integrated layers—data, creative, activation, measurement—and interoperability standards to differentiate from Big 4 consultancies and clarify Next 15 Group mission vision and values explained as a unified growth operating system.

Link strategic objectives to investor metrics

Translate Next 15 strategic objectives into investor-facing KPIs (organic revenue growth %, margin expansion, client-retention rate) and publish progress annually to support Next 15 Group mission statement for investors and company value transparency.

Improvements

• Sharpen economic framing: Add explicit commitments to client value metrics such as improving marketing effectiveness by 15–30% or delivering a minimum 3:1 ROMI over program life to mirror best-in-class performance guarantees.
• Codify AI ethics and sustainability goals: Publish measurable targets for bias testing coverage, model-audit cadence, disclosure rates, and Scope 3 reductions to meet procurement and regulatory trends.
• Clarify category narrative: Differentiate vs Big 4 and holding companies by defining the integrated growth operating system—data layer, creative layer, activation layer, measurement layer—and interoperability standards.

Relevant KPIs to include: organic revenue growth rate, client retention %, average ROMI, percentage of projects with AI audits, Scope 3 emissions (tCO2e) and reduction targets, and percentage of revenue from integrated growth solutions; current public filings (2024 annual report) show Next 15 reported £490m revenue and ~£40m adjusted operating profit in 2024, which should be mapped to these KPIs.

For a deeper look at market positioning and stakeholder targets see Target Market of Next 15 Group

Implementing mission and vision into corporate strategy ensures measurable alignment between long-term purpose and day-to-day operations, driving consistent client outcomes and investor confidence. Embedding these elements across governance, talent, M&A and product development converts stated intent into quantifiable impact.

Next 15 Group mission, vision & values

Clear purpose and behaviours guide portfolio decisions, client delivery and investor communication.

• Next 15 Group mission: to accelerate growth for ambitious brands through integrated marketing, data and technology solutions focused on measurable business outcomes.
• Next 15 Group vision: to be the partner of choice for clients seeking accountable, insight-driven communications that scale globally while preserving creative excellence.
• Next 15 core values: collaboration, curiosity, craftsmanship, accountability and integrity—operationalised through governance and incentives.
• These elements inform acquisition criteria, client KPIs and public ESG disclosures reported in annual filings.

Corporate purpose & strategy

Next 15 corporate purpose links creative and data capabilities to revenue growth, reflected in FY 2024 group revenue of approximately £473m and adjusted operating margin targets used in strategic planning.

Values embedded in operations

Company values statement is integrated into OKRs, recruitment and performance reviews; ESG and ethics councils monitor adherence and report progress annually.

Leadership and accountability

CEO and ExCo communications tie M&A and investment to measurable outcomes; investor materials emphasise outcome measurability and ethical standards.

Where to read more

For deeper competitive and strategic context read Competitors Landscape of Next 15 Group

Implementation

Initiatives reflecting mission/vision:

• Unified Measurement Stack: Rollout of a common analytics layer across agencies (dashboards for MMM/MTA, brand lift, pipeline influence), with governance that standardizes KPIs and enables apples-to-apples performance reporting for global clients.
• AI-in-Production Program: Deployment of vetted generative tools for copy, versioning, and modular content with human-in-the-loop QA and brand safety checks; training pathways and certifications for practitioners; disclosure protocols embedded in SOWs.
• Integrated Account Squads: Multi-agency teams with shared OKRs around client business outcomes, incentivized through cross-agency revenue credits and outcome-linked bonuses.

Leadership reinforcement: Regular CEO/ExCo communications align investment and M&A criteria to outcome measurability and ethical standards. Onboarding includes mission/values modules; quarterly business reviews audit alignment and client impact. Formal systems: OKR platforms, win-loss analysis, ethics and AI councils, and ESG reporting tie stated values to day-to-day operations.