Next 15 Group Business Model Canvas
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Unlock the strategic playbook with a concise Business Model Canvas for confident investing
Unlock Next 15 Group’s strategic playbook with our Business Model Canvas — a concise, actionable snapshot of its value propositions, customer segments, and monetization levers. This 3–5 sentence preview whets your appetite; download the full, editable Canvas in Word and Excel to benchmark, plan, and invest with confidence.
Partnerships
MarTech and CRM platforms
Alliances with Salesforce (FY2024 revenue $36.7B), Adobe, HubSpot (over 200,000 customers) and Braze enable Next 15 to deploy advanced CRM and marketing automation across client stacks. These partnerships expand integration capabilities, provide training and co-selling opportunities, and grant early access to product roadmaps. Joint case studies strengthen credibility and accelerate pipeline conversion.
Media, social, and search platforms
Relationships with Google (about 92% global search share), Meta (family reach ~3.9bn users), LinkedIn (~930m members), X (~550m users) and TikTok (~1.6bn MAUs) plus key ad networks optimize paid media and social campaigns, improving targeting, measurement and brand safety. Preferred partner status can unlock beta tools and dedicated support. Collaboration also streamlines buying and reporting workflows, reducing operational friction.
Data, research, and panel providers
Partnerships with data brokers, market-research firms, and survey panels provide Next 15 with richer inputs for strategy, audience segmentation, and multi-touch attribution, enabling benchmarking and brand-lift studies; in 2024 heightened GDPR and CCPA/CPRA enforcement increased demand for compliant data sources, reducing privacy and legal risk and improving campaign reliability across client portfolios.
Production, creative, and content studios
External production houses, animators and post-production partners enable Next 15 to scale video, interactive and experiential content 2–4x versus in-house-only models (industry 2024 benchmarks), supplying specialist skills across motion, VFX and immersive formats; flexible resourcing smooths peak demand and co-creation cuts time-to-market by ~30% while preserving quality.
- Scalability: 2–4x output (2024 industry benchmarks)
- Speed: ~30% faster time-to-market via co-creation (2024)
- Flex: variable-cost resourcing to match client timelines
Technology and cloud infrastructure
Cloud providers and analytics vendors (IDC 2023: AWS 32%, Azure 23%, Google 11%) enable scalable delivery and access to the $591.8B public cloud ecosystem (Gartner 2023). Secure hosting and managed data pipelines support cross-agency collaboration with enterprise SLAs up to 99.99%. Tooling partnerships reduce TCO while improving observability, uptime, and compliance posture.
- AWS 32% (IDC 2023)
- Azure 23% (IDC 2023)
- Public cloud spend $591.8B (Gartner 2023)
- Enterprise SLA up to 99.99%
Tech and cloud partners boost targeting, measurement and 2–4x scalable content delivery
Next 15 leverages tech partners (Salesforce FY2024 revenue 36.7B, HubSpot 200k+ customers) and platforms (Google ~92% search share, Meta reach ~3.9B, TikTok ~1.6B MAUs) to boost targeting, measurement and co-selling; cloud partners (AWS 32% IDC 2023) provide scalable delivery, security and 99.99% SLAs, while production and data vendors enable 2–4x content scale and compliant measurement.
| Partner | 2024 stat | Value |
|---|---|---|
| Salesforce | 36.7B rev | CRM & co-sell |
| ~92% search | Media reach/measurement | |
| AWS | 32% market (IDC) | Scalable hosting |
What is included in the product
Detailed Word Document
A comprehensive, pre-written business model tailored to Next 15 Group’s strategy, organized into the 9 classic BMC blocks with detailed customer segments, value propositions, channels, revenue streams, key resources, partners, activities, cost structure and customer relationships; includes SWOT-linked insights and competitive advantages for investor presentations and strategic decision-making.
Customizable Excel Spreadsheet
High-level one-page Business Model Canvas for Next 15 Group that quickly identifies core components and pain points with editable cells for fast team collaboration and strategic alignment.
Activities
Integrated campaign strategy
Planning unifies brand, PR, content, paid media and CRM into a single roadmap, with audience definition and positioning as the anchor to drive relevance. Objectives, budgets and KPIs are aligned across agencies to ensure measurable outcomes; 2024 industry studies show integrated campaigns can lift ROI by 20–30%. Strong governance accelerates execution while preserving consistency and brand safety.
Content creation and storytelling
Content creation and storytelling produce digital assets from copy and design to video and interactive experiences, with editorial calendars mapping content to buyer journeys. Rapid production sprints support always-on activity and launch moments. Optimization is driven by performance feedback and analytics; global digital ad and content spend exceeded $600 billion in 2024.
PR, earned media, and reputation
Media relations, thought leadership and influencer programmes drive credibility for Next 15 by amplifying client stories and increasing share of voice for executives; executive profiling lifts visibility in priority markets. Issues management and crisis communications protect client brands and were used across campaigns in 2024 to contain reputational risk and limit share-price volatility. Measurement links earned outcomes to business impact through KPIs and attribution models, improving ROI visibility.
CRM, marketing automation, and personalization
CRM, marketing automation and personalization orchestrate multi-channel journeys, segmentation and lead nurturing to drive repeatable revenue; data integration creates unified customer views and feeds campaign triggers. Continuous A/B and cohort testing refines messaging and offers while compliance processes (GDPR, ePrivacy) enforce consent and data minimisation to safeguard privacy.
Analytics, research, and optimization
Analytics, research, and optimization deploy tracking frameworks, dashboards, and MMM/MTA to inform media mix and bidding, linking spend to conversions and revenue outcomes.
Brand and customer research steer positioning and creative testing; structured experimentation raises conversion rates and improves CAC/LTV through iterative optimization.
- Tracking frameworks: MMM/MTA dashboards to tie activity to revenue
- Research: brand and customer insights guiding strategy
- Experimentation: CRO to reduce CAC and boost LTV
Integrated planning lifts ROI 20–30%; global digital ad spend > $600B in 2024
Planning unifies brand, PR, content, paid media and CRM into a single roadmap anchored on audience and positioning; integrated campaigns lifted ROI 20–30% in 2024. Content creation delivers assets for always-on and launch moments; global digital ad and content spend exceeded $600 billion in 2024. CRM and automation orchestrate journeys, triggers and compliance (GDPR/ePrivacy) to protect data and drive revenue.
| Metric | 2024 value |
|---|---|
| Integrated campaign ROI lift | 20–30% |
| Global digital ad & content spend | $600B+ |
Delivered as Displayed
Business Model Canvas
The Next 15 Group Business Model Canvas shown here is the actual deliverable, not a mockup, and contains the same content and structure you’ll receive after purchase. When you complete your order, you’ll download this exact file—fully formatted and ready to edit, present, or share. No placeholders, no shortcuts—what you preview is what you get.
Resources
Network of specialized agencies
Next 15's network comprises 70+ specialist agencies across PR, digital, CRM, content and research, each contributing domain expertise and long-standing client relationships. Shared services and playbooks drive integrated offerings and cost efficiencies. In 2024 the group reported c.£560m revenue, with diversified agency income reducing client concentration risk.
Human capital and creative talent
Strategists, creatives, technologists, analysts and PR specialists drive Next 15’s delivery, with more than 2,000 employees (2024) organised into cross-functional teams to support complex global programs. Ongoing training and industry certifications are funded centrally to keep skills current, supporting client retention and billable utilization. A culture of leadership development and employer branding underpins recruitment and retention across agencies.
Proprietary frameworks and tools
Proprietary frameworks for brand strategy, measurement and journey design underpin Next 15’s pitches and delivery, supported by internal accelerators for speed audits, content ops and reporting that scale across the network of circa 3,500 employees in 2024.
Client data and relationships
Long-standing enterprise accounts give Next 15 deep client insight and revenue stability, enabling predictable multi-year retainers and cross-sell across agencies. First-party data collected from these relationships fuels personalization and campaign effectiveness, strengthening ROI and trust. Strong client referenceability accelerates new business wins and supports premium pricing and longer contract terms.
- client-insight: long-standing accounts
- data-advantage: first-party personalization
- financial-stability: multi-year retainers
- growth-leverage: referenceability for new wins
Brand reputation and case portfolio
Brand reputation and a case portfolio underpin Next 15’s credibility, demonstrated by hundreds of successful global campaigns and industry awards that validate measurable outcomes; sector-specific proof points support faster vertical expansion and lower client acquisition costs, shortening sales cycles by weeks.
- 300+ global campaigns
- Awards-driven credibility
- Sector proof points
- Reduced CAC & faster closes
Integrated agency group: c.£560m revenue, 70+ agencies, 3,500 employees
Next 15's key resources are 70+ specialist agencies, proprietary frameworks and shared services that enable integrated offers and cost efficiency. The group reported c.£560m revenue in 2024 and leverages first-party data and long-term retainers for predictable cash flows. Around 3,500 employees deliver cross-functional client programmes, backed by training and employer branding to sustain utilization and retention.
| Metric | 2024 |
|---|---|
| Revenue | c.£560m |
| Employees | c.3,500 |
| Agencies | 70+ |
| Global campaigns | 300+ |
Value Propositions
End-to-end, integrated marketing solutions
One integrated partner delivering strategy, creative, PR, media, CRM and research eliminates vendor sprawl and coordination costs, with 2024 industry benchmarks showing consolidated teams can cut time-to-market by roughly 30%. Central governance improves consistency across touchpoints and brand metrics, supporting higher ROI per campaign. Faster unified decision-making accelerates go-to-market and reduces duplicated spend across channels.
Measurable impact and ROI
Clear KPIs, real-time dashboards and A/B testing embed accountability across Next 15, aligning marketing activity directly to pipeline and revenue with deal-attribution. Optimization can lower CAC by up to 25% and improve LTV by as much as 40% in agency-led digital programs. Evidence-based reporting delivers >3x ROAS benchmarks to defend and allocate budgets against measurable impact.
Sector expertise and narrative leadership
Deep sector knowledge across tech, consumer, health and financial services underpins Next 15s narrative leadership, delivered through 40+ specialist brands and listed on the London Stock Exchange (NXT).
We craft tailored messaging with compliance-aware execution for regulated clients, leveraging proven playbooks that accelerate onboarding and campaign launch cycles.
Ongoing thought leadership—white papers, analyst briefings and executive platforms—elevates client positioning and drives measurable share-of-voice gains.
Scalable delivery with speed and agility
Scalable delivery with speed and agility leverages modular teams across Next 15s ~30 specialist brands (2024) to flex to project scope and timelines, using agile sprints to compress production cycles and enable rapid iteration that responds to market shifts.
- Modular teams
- Agile sprints
- Follow-the-sun (EMEA/APAC/AMER)
- Rapid iteration
Reputation management and trust building
Next 15 combines proactive and reactive PR to reduce reputational risk, uses executive profiling and strategic content to amplify credibility, embeds brand safety and compliance guardrails across campaigns, and delivers stakeholder communications for major corporate events to preserve trust and continuity.
- Proactive + reactive PR
- Executive profiling
- Brand safety & compliance
- Stakeholder comms for events
Partner model: -30% TTM, -25% CAC, +40% LTV, >3x ROAS
Integrated partner model reduces vendor sprawl and cuts time-to-market ~30% (2024), driving higher campaign ROI; data-driven KPIs/A-B testing lower CAC ~25% and lift LTV ~40% with >3x ROAS; deep sector reach via 40+ specialist brands accelerates compliant launches and scalable agile delivery.
| Metric | 2024 Benchmark |
|---|---|
| Time-to-market | -30% |
| CAC | -25% |
| LTV | +40% |
| ROAS | >3x |
| Specialist brands | 40+ |
Customer Relationships
Dedicated account leadership
Account directors at Next 15 orchestrate multi-agency delivery, coordinating creative, media and data teams to ensure integrated execution; as a listed LSE group (ticker NXT) in 2024 this central leadership supports corporate client scale. A single point of contact simplifies governance and reduces overlap, quarterly reviews align goals and resource allocation, and clear escalation paths ensure fast responsiveness.
Retainer-based strategic partnerships
Retainer-based strategic partnerships secure long-term agreements that cover ongoing programs, giving predictable fees that enable better financial planning and team continuity. Embedded Next 15 teams deepen institutional knowledge across client portfolios, while performance clauses—common in agency contracts—align incentives and link fees to outcomes, reinforcing sustained value creation for both parties.
Collaborative workshops and co-creation
Immersions, design sprints and war rooms compress decision cycles and speed alignment across Next 15s c.40 agencies in 14 markets, enabling faster go-to-market. Joint roadmaps translate those outcomes into prioritized milestones for clients and teams. Co-creation with stakeholders increases buy-in and reduces revisions, while clear documentation accelerates handoffs and execution.
Data-driven reporting and QBRs
Data-driven reporting and QBRs translate activity into business outcomes by linking campaign metrics to revenue—Next 15 Group reported revenue of £474.6m (FY 2023), enabling clearer ROI attribution in 2024 QBRs and faster budget reallocation.
Actionable insights from dashboards justify reallocating spend toward top-performing units; transparent, consistent metrics build client and internal trust while recommendations drive continuous improvement.
- Dashboards → outcome attribution
- QBRs → budget reallocation
- Transparent metrics → trust
- Recommendations → continuous improvement
Executive advisory and crisis support
Executive advisory and crisis support gives clients direct access to senior strategists for pivotal moments, backed by rapid-response teams that mobilise within hours to contain reputational and operational threats.
Robust scenario planning and stress-testing reduce downside risk and feed board-ready materials and dashboards that align with governance cycles for timely decision-making.
Next 15 is listed on the London Stock Exchange (NXT) and operates across circa 10 markets, enabling global reach for executive advisory and crisis deployment.
- Access to senior strategists
- Rapid response within hours
- Scenario planning to reduce downside
- Board-ready materials for governance
Account directors streamline multi-agency delivery with retainer + performance-driven dashboards
Account directors orchestrate multi-agency delivery and act as single points of contact to simplify governance and speed execution. Retainer-based partnerships with performance clauses secure predictable revenue and align incentives. Data-driven QBRs and dashboards tie activity to business outcomes—Next 15 reported revenue £474.6m (FY2023) and coordinates ~40 agencies across 14 markets.
| Metric | Value |
|---|---|
| Revenue (FY2023) | £474.6m |
| Agencies | ~40 |
| Markets | 14 |
| Listing | LSE (NXT) |
Channels
Direct enterprise sales
BD teams target CMOs, CCOs and CROs at large brands, using relationship selling and referrals to secure initial meetings. ABM tactics support outreach—personalized campaigns and LinkedIn—2024 ITSMA data shows 84% of B2B marketers say ABM outperforms other approaches. Multi-stage pitches progress proof-of-value into retainer agreements, lifting average contract sizes and retention.
Thought leadership and events
Reports, webinars and conference speaking build authority and, according to Demand Gen Report 2024, 67% of B2B buyers cite webinars as influential in vendor evaluation. Case studies showcase outcomes and drove a reported 18% higher close rate for studied campaigns in 2024. Hosted roundtables consistently generate qualified leads, with average conversion uplift of 12% year-on-year. Awards and PR increased visibility, contributing to double-digit brand reach growth in 2024.
Digital presence and inbound
Corporate and agency websites capture demand, serving as primary hubs for Next 15 client acquisition. SEO, SEM, and social content attract prospects—Google held ~92% of global search market in 2024, amplifying SEM reach. Landing pages and gated assets qualify leads and boost conversions. Marketing automation nurtures opportunities across the funnel.
Alliances and partner referrals
Alliances and partner referrals drive Next 15’s go-to-market by co-selling integrated MarTech solutions with platform vendors, expanding reach through joint marketing and lead sharing; industry data shows global MarTech spend reached $121.5bn in 2024, increasing demand for integrated offers. Technical certifications boost credibility and shared success stories improve conversion and shorten sales cycles.
- Co-sell with MarTech vendors
- Joint marketing expands reach
- Certifications = credibility
- Case studies aid conversion
RFPs and procurement portals
RFPs and procurement portals drive Next 15s pursuit of enterprise contracts through formal tenders; compliance-ready documentation shortens vetting and supports wins in markets where public procurement in the UK and EU exceeds c.£350bn annually (2024). Framework agreements enable rapid call-offs and, combined with competitive pricing, secure multi-year deals and predictable revenue streams.
- Participation in formal tenders: targeted enterprise RFPs
- Compliance-ready docs: faster vetting
- Framework agreements: rapid call-offs
- Competitive pricing: wins multi-year contracts
ABM 84%; webinars 67%; MarTech $121.5bn
BD teams, ABM and referrals target CMOs/CCOs/CROs; 84% of B2B marketers (ITSMA 2024) say ABM outperforms. Content, webinars and events build authority—67% of buyers cite webinars (Demand Gen 2024). Digital (SEO/SEM) plus MarTech co-sell ($121.5bn MarTech spend 2024) funnel qualified leads, increase contract size and shorten sales cycles.
| Channel | Role | 2024 metric |
|---|---|---|
| ABM/BD | Enterprise acquisition | 84% ABM outperforms |
| Webinars/Content | Influence & nurture | 67% buyer influence |
| MarTech partners | Co-sell & scale | $121.5bn MarTech spend |
Customer Segments
Technology and SaaS enterprises
Technology and SaaS enterprises—from B2B platforms to B2C apps—seek growth and category leadership, with 99% of enterprises using at least one SaaS app and the global SaaS market surpassing $200bn in 2024. Complex multi-stakeholder buyer journeys benefit from integrated PR, content and demand programs. Product launches need PR plus content firepower to drive adoption and shorten sales cycles. Global campaigns require scalable, multi-market execution and measurement.
Consumer and retail brands
Consumer and retail brands rely on omnichannel engagement and social storytelling, leveraging influencer work as the influencer marketing market reached about $24 billion in 2024; promotions and seasonal spikes demand agile production to handle peak flows. Brand building and performance marketing are combined to optimize ROI across channels, while loyalty and CRM—with loyalty members driving roughly 65% of repeat sales—sustain lifetime value.
Healthcare and life sciences
Healthcare and life sciences clients demand compliance-sensitive communications and patient education across a global pharmaceutical market worth about $1.6 trillion in 2024 and a UK health budget of £223bn (2024/25). HCP and payer audiences require tailored, evidence-led messaging to influence care pathways. Reputation management and policy engagement drive procurement, adoption and trust.
Financial services and fintech
- Regulatory-aware messaging: GDPR, MiFID II, PSD2
- Multi-stakeholder: retail + institutional
- Data-driven segmentation: higher acquisition efficiency
- Issues management: protects brand equity
Public sector and nonprofits
Public sector and nonprofit clients demand behavior-change and citizen-engagement programs that drive measurable outcomes and comply with strict transparency and accessibility mandates; in 2024 digital engagement reached over 5.3 billion global internet users (ITU), increasing expectations for online services. Budget-constrained projects prioritize clear ROI and impact metrics, while multi-language, local-market execution remains essential for trust and uptake.
- Behavior change: outcome-driven campaigns, ROI focus
- Transparency: legal accessibility standards, auditability
- Budget: prefer measurable KPIs and cost-effective solutions
- Localization: multi-language teams and local-market partners
PR to shorten SaaS sales, fuel omnichannel retail, and deliver compliance-led healthcare ROI
Next 15 serves tech/SaaS (global SaaS > $200bn in 2024) needing integrated PR/content to shorten sales cycles; consumer/retail (influencer market ~$24bn 2024) requiring omnichannel storytelling and agile production; healthcare/pharma (global market ~$1.6tn 2024; UK health budget £223bn 2024/25) plus finance and public sector (5.3bn internet users 2024) demand compliance-led, measurable campaigns.
| Segment | 2024 metric | Key need |
|---|---|---|
| Tech/SaaS | $200bn market | Integrated PR+content |
| Consumer/Retail | $24bn influencer | Omnichannel storytelling |
| Healthcare/Finance/Public | $1.6tn; £223bn; 5.3bn users | Compliance & measurable ROI |
Cost Structure
Talent and compensation
Salaries, benefits and freelance costs are the largest cost lines, with labour representing roughly 60% of operating expenses in digital and marketing groups in 2024.
Competitive pay and incentives are essential to retain specialized skills—Next 15 benchmarks salaries against market bands and saw base pay inflation around mid-single digits in 2024.
Utilization management and ongoing training/certification costs (materially increasing in 2024) protect margins by improving billable hours and project efficiency.
Technology and software
Licences for MarTech, analytics, collaboration and creative tools form a core recurring cost for Next 15, with enterprise software licences often representing double-digit percent of agency operating costs. Cloud hosting and data storage scale with usage; global public cloud spending reached about $600bn in 2023, pushing variable platform bills. Security and compliance tooling are essential given client data risk, while active vendor management drives procurement savings and optimises spend.
Production and third-party services
Production and third-party services for Next 15 encompass external studios, media buying fees (industry-standard agency fees often 10–20% of media spend), and influencer costs; global influencer marketing hit about $21.1bn in 2023, pressuring budgets. Localization and testing further raise delivery expenses, while event and experiential budgets can be sizable for large campaigns. Pass-throughs are tightly controlled via centralized procurement to protect margins.
Sales, marketing, and BD
Sales, marketing and BD costs cover proposal development, events and content creation, with partner programme and certification fees treated as recurring channel expenses; commissions and travel underwrite enterprise selling while brand investments sustain the lead pipeline.
- Proposal, events, content — direct campaign spend
- Partner programmes/certs — recurring fees
- Commissions & travel — enterprise sales support
- Brand investment — pipeline maintenance
M&A, integration, and overhead
M&A spend for Next 15 includes acquisition fees and typical earn-outs (often 10–30% of consideration) plus integration programs that can cost 10–20% of deal value; ongoing overhead covers real estate, finance, HR and legal functions representing roughly 5–8% of revenue. Systems consolidation and change management target 10–25% IT cost savings within 12–24 months; governance and audit commonly consume 0.5–1.5% of revenue to maintain compliance.
- acquisition costs: transaction fees + due diligence
- earn-outs: 10–30% of consideration
- integration programs: 10–20% of deal value
- overhead (real estate/finance/HR/legal): ~5–8% of revenue
- systems consolidation: 10–25% IT savings in 12–24 months
- governance & audit: 0.5–1.5% of revenue
Labour ~60% of digital op-ex; cloud and influencers drive variable spend
Labour (salaries, benefits, freelancers) is the largest cost, ~60% of operating expenses in digital/marketing in 2024; base pay rose mid-single digits in 2024 to retain skills. Recurring MarTech, analytics and security licences plus cloud hosting (global cloud ~$600bn in 2023) and production/media/influencer fees (influencer market $21.1bn 2023) drive variable spend. M&A, integration and overhead add discrete one‑off and 5–8% revenue ongoing costs.
| Cost item | 2024 / reference |
|---|---|
| Labour | ~60% op ex |
| Base pay inflation | mid-single digits (2024) |
| Cloud | $600bn (2023) |
| Influencer market | $21.1bn (2023) |
| Overhead | ~5–8% revenue |
Revenue Streams
Retainer fees
Retainer fees—structured as monthly or quarterly payments for ongoing programmes—deliver predictable cash flow and team stability for Next 15 (LSE: NATE) as of 2024. They typically include SLAs and measurable performance metrics to align agency output with client KPIs. Multi-year retainer terms deepen client relationships and increase lifetime value. Retainers support scalable resource planning and reduced revenue volatility.
Project-based fees
Project-based fees cover one-off campaigns, launches and builds billed as fixed-bid or time-and-materials, with scope-based milestones triggering invoices; these projects serve as low-friction trials that industry averages converted to retainers at ~25–35%, and supported Next 15’s FY2024 reported revenue of £391.8m, highlighting how project work fuels client upsell into retainer income.
Media, production, and pass-through margins
Next 15 monetises markups on media planning/buying and third-party production, leveraging preferred supplier rates to lift client value and margins; the group reported revenue of £360.1m in 2024, underpinning negotiating power. Transparent fee structures (fixed fees plus disclosed pass-throughs) preserve trust while enabling predictable margins. Scale from volume contracts amplifies cost savings and margin expansion across the network.
Data, research, and insights services
Next 15 monetises data, research and insights through fees for studies, dashboards and measurement programs, leaning into subscription and recurring reporting models that increased predictable revenue in 2024 amid a global data analytics market estimated at $318bn. Custom analytics and command solutions carry premium pricing, while attribution, MMM/MTA services are used to upsell CRM integrations and retain clients.
- Fees for studies, dashboards, measurement programs
- Subscription/recurring reporting models
- Premium pricing for custom analytics/command
- Attribution & MMM/MTA upsell into CRM work
Performance and success-based incentives
Performance and success-based incentives tie bonuses to KPIs such as leads, revenue or brand lift, aligning agency pay with client outcomes; Next 15 expanded use of these models across its network in 2024 to deepen outcome alignment. These contracts require clear baselines and robust attribution methods to avoid disputes. When targets are exceeded, success fees can materially enhance agency margins.
- KPIs: leads, revenue, brand lift
- Requires: baselines, attribution
- Benefit: aligns incentives with outcomes
- Impact: potential margin uplift when targets exceeded
£391.8m retainer-led; 25–35% conversion
Next 15’s core revenue mix in 2024 is driven by retainer fees for predictable cash flow, project fees that convert to retainers at ~25–35% and performance fees that boost margins when KPIs are met; FY2024 group revenue was £391.8m. Media markups and third-party pass-throughs and data/insights subscriptions (global market ~$318bn in 2024) add scalable, recurring income.
| Metric | 2024 |
|---|---|
| Group revenue | £391.8m |
| Project→Retainer conv. | 25–35% |
| Data market size | $318bn |