What are Mission Vision & Core Values of Korian Company?

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What Drives Korian's European Care Strategy?

Mission and vision statements are the foundational pillars of corporate strategy, providing essential direction and purpose. For Korian, a leader in elderly care, these elements act as its operational compass across Europe. They are crucial for navigating the complex €300+ billion care market.

As Europe's population rapidly ages, this strategic clarity is more vital than ever. Korian's core identity is forged by its guiding principles, which you can examine further in the Korian Porter's Five Forces Analysis. So, what exactly are Korian's mission, vision, and core values?

This Korian mission statement is profoundly customer-centric, explicitly targeting the elderly and fragile. It encompasses a comprehensive suite of Korian healthcare services, from nursing homes to specialized clinics and home care, across its European network.

Comprehensive Care

The scope includes nursing homes, specialized clinics, assisted living, and home care services.

Promoting Autonomy

The unique value lies in a dual focus on high-quality medical care and social support to foster independence.

Technological Integration

This is reflected in initiatives like deploying over 2,500 connected health devices by 2024 for remote monitoring.

Specialized Units

Investment in neurocognitive units for Alzheimer's patients embodies the mission for tailored care.

European Presence

These services are offered across its extensive market, supporting over 950 facilities.

Ethical Foundation

The Korian mission is underpinned by a strong code of conduct and ethical principles in healthcare.

This operationalizes the Korian company purpose, directly linking its strategic goals to its core philosophy of care. For a broader market perspective, see our analysis of the Competitors Landscape of Korian. The company's dedication to seniors is a key differentiator.

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This vision for senior living establishes an ambitious goal to shape the entire European care sector. With over 950 facilities serving more than 950,000 residents and patients, Korian's scale makes this a realistic yet aspirational target for becoming the undisputed industry benchmark.

Quality

Commitment to providing the highest standard of care and support services.

Innovation

Continuously improving methods and integrating new technologies in elderly care.

Respect

Upholding the dignity and autonomy of every individual in their care.

Proximity

Ensuring care is delivered locally, embedded within communities across Europe.

Engagement

Actively involving all stakeholders, from employees to patients and their families.

Integrity

Operating with transparency and the highest ethical principles in healthcare.

The Korian vision for senior living is directly supported by its core values, which form the ethical bedrock of its company culture. These principles guide the daily actions of over 67,000 employees, ensuring the mission, vision & core values of Korian are lived out in every interaction. This dedication to seniors is central to the Korian company purpose.

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Korian's core values form the ethical bedrock of its operations, guiding its 67,000 employees across Europe in delivering exceptional elderly care. These fundamental principles are essential to understanding the company's culture and its purpose-driven approach to senior living and healthcare services.

Commitment

This value reflects the unwavering dedication to providing high-quality, personalized care, supported by significant staff training investments and high staff-to-resident ratios. Over 85% of Korian facilities now meet rigorous internal quality certifications.

Innovation

Korian drives the integration of new technologies and care methods, exemplified by its Korian Cares digital platform. The group is investing €150 million in a 2025 digital transformation plan to enhance patient outcomes.

Proximity

This principle ensures facilities are deeply embedded within their local communities, offering services tailored to specific regional needs and cultures. This localized approach is fundamental to its pan-European healthcare services network.

Responsibility

Encompassing ethical business practices and sustainable growth, this is demonstrated through an ambitious ESG roadmap targeting a 40% reduction in carbon emissions by 2030. Strong governance ensures patient safety and data security across all operations.

These core values are intrinsically linked to the broader history of Korian and its strategic direction. Discover how the Korian mission and vision translate these principles into concrete strategic decisions that shape the future of elderly care.

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A company's mission and vision serve as its strategic north star, directly influencing capital allocation and long-term growth priorities. For a major European healthcare provider, these foundational statements translate into concrete financial decisions and operational models that shape its entire market presence.

Korian Mission, Vision & Core Values

The Korian mission and vision are deeply interwoven with its core values, creating a cohesive framework that directs its approach to elderly care and healthcare services across Europe. This framework ensures every strategic objective and operational decision aligns with its fundamental purpose.

• Korian mission focuses on providing high-quality, innovative care for the elderly.
• Korian vision aims to be the European benchmark for senior care and support.
• Korian core values, including Innovation and Proximity, guide daily operations and long-term strategy.
• This commitment is reflected in significant annual investments, such as over €100 million dedicated to its digital transformation initiative.

The Korian Mission

The Korian mission statement centers on a commitment to quality care and the well-being of seniors through personalized medical and social support. It is the driving force behind the group's dedication to innovation in elderly care services.

The Korian Vision

The Korian vision aspires to set the standard as the European benchmark for senior care, guiding its strategic expansion and continental leadership goals. This ambition recently fueled a €270 million acquisition in Germany to strengthen its market position.

Value: Innovation

This core value pushes the company to integrate cutting-edge solutions, like its Korian Cares digital platform, which improved patient monitoring efficiency by 25% as reported in 2024.

Value: Proximity

This principle ensures a decentralized, localized management model that empowers teams to make culturally relevant decisions, a key factor for success in diverse European markets.

Value: Commitment

Reflecting its strong company purpose, this value underscores a deep dedication to seniors, their families, and employees, forming the ethical backbone of its healthcare services.

Strategic Influence

As CEO Sophie Boissard stated, the strategic roadmap is a direct translation of the mission, with every investment evaluated against its ability to enhance well-being. This is further detailed in our article on the Owners & Shareholders of Korian.

Korian’s mission and vision directly dictate its capital allocation and strategic growth. The vision to be the European benchmark fueled its 2024 acquisition in Germany for €270 million, while the mission’s focus guided a €100M+ annual digital spend, boosting efficiency by 25%. Continue to Core Improvements.

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Refining the Korian mission and Korian vision statements presents a significant opportunity to better align with modern healthcare expectations and stakeholder demands. By integrating specific, measurable commitments, the company's guiding principles for care can be significantly strengthened to reflect its true Korian company purpose.

Integrate Measurable ESG Commitments

Embedding specific ESG targets directly into the Korian vision statement, as competitors have done, would align with investor expectations and the EU's stringent 2024 CSRD regulations.

Articulate a Sustainable Future of Eldercare

Explicitly stating a goal to 'define the sustainable future of eldercare in Europe' would future-proof the Korian vision for senior living against market and regulatory shifts.

Broaden Focus to Home-Based Care Solutions

Strengthening the Korian mission statement for elderly care by emphasizing 'enabling healthy aging in the place of one’s choice' addresses the growing consumer demand for preventative, home-based Korian healthcare services.

Enhance Transparency in Ethical Principles

Publicly linking its Korian code of conduct and ethics to its strategic goals would bolster trust and demonstrate a genuine Korian dedication to seniors and their families.