General Motors Bundle
What Drives General Motors Forward?
Mission and vision statements provide critical strategic direction for any corporation. For an automotive giant like General Motors, these principles are essential for navigating the industry's massive shift toward electrification and autonomy. They serve as a compass for its multi-billion dollar transformation.
These core tenets shape every decision, from product development to global market strategy. They define GM's identity for stakeholders in a highly competitive landscape, a dynamic further explored in the General Motors Porter's Five Forces Analysis.
Key Takeaways
- Guiding principles are ambitious, quantifiable, and socially relevant
- Directly tied to measurable EV production and carbon neutrality goals
- Indispensable to GM's strategic credibility and market transformation
- Key driver for capturing EV market share and achieving $90B+ revenue by 2025
- Challenges the auto sector to solve societal problems, not just build vehicles
Mission: What is General Motors Mission Statement?
General Motors' mission is 'to create a world with zero crashes, zero emissions and zero congestion.'
This triple-zero declaration is profoundly innovation and sustainability-focused. It targets global citizens, offering comprehensive solutions for fundamental societal challenges. The latest data shows a direct investment of over $35 billion through 2025 into electric and autonomous vehicle programs to realize this mission.
Zero Emissions
GM aims for a carbon-neutral future, with plans to offer 30 new global electric vehicles by 2025.
Zero Crashes
This goal is pursued through advanced driver-assistance systems and the development of autonomous vehicle technology.
Zero Congestion
The company is improving EV infrastructure, targeting 40,000 public charging points in North America.
The General Motors vision statement extends this ambition, aiming to lead the automotive industry in the transition to an all-electric future. This Growth Strategy of General Motors is evident in its commitment to launching a portfolio of EVs across different price points. This corporate philosophy directly informs GM core values and its overall brand identity.
General Motors SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format
Vision: What is General Motors Vision Statement?
General Motors’ vision is 'a world with zero crashes, zero emissions and zero congestion.'
This ambitious vision statement seeks to eliminate the core negatives associated with automobiles, targeting a complete transformation of personal mobility. It is highly aspirational and guides the company's strategic investments in electric and autonomous vehicle technology.
Zero Crashes
Focuses on advanced safety and autonomous driving technologies like Ultra Cruise to eliminate accidents.
Zero Emissions
Drives the shift to an all-electric future, with plans to offer 30 EV models globally and sell 1 million EVs in North America by 2025.
Zero Congestion
Aims to revolutionize transportation through connectivity and self-driving technology to improve traffic flow.
The General Motors vision statement outlines a future where transportation is safe, sustainable, and seamless. This vision is central to the mission, vision & core values of General Motors and its ongoing cultural transformation, guiding massive investments like the $35 billion allocated for electric and autonomous vehicle development through 2025.
General Motors PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable
Values: What is General Motors Core Values Statement?
General Motors core values serve as the foundational principles guiding its global operations and strategic direction. These values are integral to its corporate culture and drive its commitment to customers, innovation, and societal responsibility.
Customers
This value dictates a market-back approach to innovation, exemplified by the development of the Ultium platform to power a diverse portfolio of EVs like the Cadillac Lyriq.
Relationships
Emphasizing collaboration, this is evident in strategic partnerships with LG Energy Solution and Honda for developing battery and autonomous vehicle technology.
Excellence
This drives a culture of continuous improvement, with a strategic focus on achieving low-single-digit pre-tax margins on its EV portfolio by 2025.
Integrity
As the bedrock of governance, this is demonstrated by transparent reporting on progress towards its 2040 carbon neutrality goal across its global operations.
These principles shape every strategic move, from electrification to governance. Discover how the Owners & Shareholders of General Motors influence this direction in our next analysis.
General Motors Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout
How Mission & Vision Influence General Motors Business?
A company's mission and vision serve as the foundational pillars for its long-term strategic direction. For General Motors, these guiding statements directly influence massive capital investments and shape its entire product portfolio.
General Motors Vision Statement
The GM vision statement articulates an ambitious future state focused on sustainability and safety. It aims for a world with zero crashes, zero emissions, and zero congestion.
- A world with zero crashes
- A world with zero emissions
- A world with zero congestion
Customers
GM is dedicated to earning customers for life through world-class innovation and quality.
Relationships
The company values building strong, mutually beneficial relationships with all of its stakeholders.
Excellence
A relentless focus on achieving excellence in everything they do is a core tenet of the GM business philosophy.
GM's General Motors mission statement and vision directly dictate its capital allocation, such as its $35 billion EV investment through 2025. This strategic focus is detailed further in our analysis of the Revenue Streams & Business Model of General Motors. Read next: Core Improvements to Company's Mission and Vision.
General Motors Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked
What Are Mission & Vision Improvements?
General Motors' mission and vision articulate a bold 'zero crashes, zero emissions, zero congestion' ambition, yet strategic refinements could bolster its market positioning. Enhancements would better integrate customer-centricity and the software-defined future central to its Target Market of General Motors and its $171 billion 2023 revenue.
Explicit Customer-Centric Language
While the 'zero' framework is problem-oriented, infusing the General Motors vision statement with a direct commitment to enriching customer lives would make it more relatable and align with the company beliefs of human-centric innovation.
Acknowledge Software-Defined Vehicles
The GM mission statement could be modernized to encompass 'seamless connected experiences', directly acknowledging the strategic goals around software and the $20-$25 billion in annual software revenue it projects by 2030.
Sharpen Sustainability Commitments
GM's vision for electric vehicles is clear, but the mission could more explicitly detail its corporate social responsibility, such as its aim for a fully zero-emissions light-duty vehicle portfolio by 2035.
Clarify Employee-Centric Principles
Embedding the GM leadership principles and GM employee values more visibly into the core values would strengthen the internal culture driving its ambitious cultural transformation under Mary Barra.
- What is Brief History of General Motors Company?
- What is Competitive Landscape of General Motors Company?
- What is Growth Strategy and Future Prospects of General Motors Company?
- How Does General Motors Company Work?
- What is Sales and Marketing Strategy of General Motors Company?
- Who Owns General Motors Company?
- What is Customer Demographics and Target Market of General Motors Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.