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Automotive leader: Business Model Canvas preview of innovation, scale, and strategic partnerships
Explore how General Motors turns innovation, scale, and strategic partnerships into competitive advantage in this concise Business Model Canvas preview. Gain clarity on customer segments, revenue streams, and cost drivers—and see where growth and risk intersect. Purchase the full, editable Canvas for a section-by-section breakdown, financial implications, and ready-to-use insights for investors, strategists, and entrepreneurs.
Partnerships
Global Tier-1 Suppliers
GM collaborates with Tier-1 suppliers for powertrains, electronics, batteries and advanced safety components, leveraging co-development agreements that GM said in 2024 cut platform time-to-market across key programs. These partners help ensure quality, scale and cost efficiency across global platforms supporting GM’s 2024 revenue of $156.7 billion. Strategic sourcing and supplier diversification mitigate supply-chain risk and support resilience amid 2024 global parts volatility.
Battery & EV Technology Partners
Alliances with cell manufacturers like LG Energy Solution via the Ultium Cells JV underpin Ultium battery development, while joint ventures with materials providers secure critical minerals and next‑gen chemistries. These collaborations drive cost‑down curves, improved range and faster charging, supporting GM's $35 billion EV/AV investment through 2025 and its 2035 all‑electric ambition. Partnerships also enable recycling and second‑life programs.
Autonomous & Software Ecosystem
Partnerships span sensors, AI software, mapping and cloud providers and underpin GM’s autonomous roadmap led by Cruise; GM committed roughly $35 billion to EV/AV technology through 2025. These alliances enable advanced driver assistance and full-stack integration, while shared data and open APIs support connected services and over-the-air updates. Co-innovation lowers R&D risk and accelerates feature velocity across the fleet.
Dealer Networks & Fleet Upfitters
Franchised dealers—about 3,300 in North America in 2024—extend GM sales, service, financing and local market coverage, while certified fleet upfitters tailor vehicles for delivery, telecom, construction and public fleet use cases. Coordinated logistics, parts supply and service agreements with dealers and upfitters boost uptime and warranty compliance, supporting commercial uptime targets and resale values. These partners amplify regional brand presence and trust, driving inventory turns and repeat business.
- Dealer footprint: ~3,300 (North America, 2024)
- Fleet specialization: certified upfit programs for commercial segments
- Value drivers: uptime, warranty/service agreements, regional trust
Financial, Charging & Policy Stakeholders
GM Financial and banking partners expand retail and fleet financing to lower purchase barriers and support lease capacity for GM EVs; GM has committed 35 billion dollars to EVs through 2025 to scale supply. Charging networks and utilities — about 150,000 public chargers in the US by end-2024 — plus the NEVI 5 billion dollar program and IRA tax credits up to 7,500 dollars boost uptake. Engagement with regulators, unions and governments aligns on safety, emissions and workforce priorities while public-private programs accelerate market transitions.
- finance: GM Financial + banks
- investment: 35B to 2025
- charging: ~150k public chargers (end-2024)
- policy: NEVI 5B, IRA EV tax credits up to 7,500
- stakeholders: regulators, unions, governments
Scaling EV/AV platforms: $156.7B revenue, $35B EV spend
GM leverages Tier‑1 suppliers, JV cell partners and software/cloud alliances to scale EV/AV platforms, supporting 2024 revenue of $156.7B and a $35B EV/AV investment to 2025. Franchised dealers (~3,300 NA) and finance partners broaden distribution and uptake while ~150,000 US public chargers (end‑2024), NEVI $5B and IRA credits (up to $7,500) accelerate adoption.
| Metric | Value |
|---|---|
| 2024 Revenue | $156.7B |
| EV/AV Spend | $35B (to 2025) |
| Dealers (NA) | ~3,300 |
| US Public Chargers | ~150,000 (end‑2024) |
| NEVI | $5B |
| IRA EV Credit | Up to $7,500 |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for General Motors outlining its nine blocks—customer segments (retail, fleets, commercial, ride-hailing), value propositions (broad vehicle portfolio, EV transition, advanced tech), channels (dealerships, direct sales, digital), key activities (R&D, manufacturing, supply chain), partners (suppliers, dealers, tech allies), revenue streams (vehicle sales, financing, services) and insights on competitive advantages and risks to support strategic decisions.
Customizable Excel Spreadsheet
High-level view of GM's business model with editable cells, enabling teams to quickly pinpoint supply-chain bottlenecks, electrification strategy gaps, and cost drivers for faster decision-making.
Activities
Vehicle & Platform Engineering
GM designs and validates multi-vehicle architectures for ICE and EV portfolios, centered on the Ultium modular platform that underpins GM’s planned 30+ EV models by 2025. Modular platforms increase reuse and scale, lowering unit costs. Ongoing engineering cycles target safety, performance and cost reduction. Compliance testing across global regs supports market readiness and launch cadence.
Manufacturing & Supply Chain Operations
GM runs high-volume assembly plants and flexible lines enabling mixed-model production across dozens of facilities, supported by a global workforce of over 160,000; plants leverage lean and just-in-time practices to cut waste and inventory, improving throughput and working capital. Dual-sourcing and regional supplier localization boost resilience against disruptions, while rigorous quality assurance and digital traceability protect brand reputation and reduce recall costs.
EV, Battery & Software R&D
Ultium battery systems, power electronics and thermal management are core R&D focus areas supporting GM’s pledged $35 billion EV/AV investment and its 30-EV-by-2025 roadmap; software-defined vehicle development enables OTA features and new services, while data analytics drive predictive maintenance and customer insights; concurrent R&D on autonomous and ADAS capabilities advances safety and convenience.
Sales, Marketing & Dealer Enablement
Integrated campaigns build brand equity across Chevrolet, GMC, Cadillac and Buick, leveraging unified messaging and model-specific positioning; digital retail tools like Shop.Click.Drive streamline discovery, ordering and financing; dealer training elevates product knowledge and delivery experience; incentive programs drive conversion and loyalty, supported by GM’s network of roughly 4,300 US dealerships.
- Integrated brand campaigns
- Digital retail & financing tools
- Dealer training & enablement
- Incentive programs for conversion
After-Sales Service & Lifecycle Management
GM's parts distribution and certified service centers keep vehicle uptime high, supporting millions of service visits annually and leveraging a 2024 company revenue run-rate near 175 billion USD to fund network capacity.
Robust warranty administration and recall execution protect customers and brand trust; GM executed major recall campaigns in 2024 with coordinated dealer support and centralized claim processing.
Growing subscription and connected services (OnStar/connected features, ~3.8 million subscribers in 2024) and active residual/remarketing management through GM Financial optimize lifetime value and lease economics.
- Parts & certified service network: uptime & satisfaction
- Warranty & recalls: centralized admin, dealer execution
- Subscriptions/connected: ~3.8M subscribers (2024)
- Residual/remarketing: fleet & lease optimization via GM Financial
Automaker scales modular ICE/EV platforms: 30+ EVs, $35B R&D
GM designs modular ICE/EV architectures (Ultium; 30+ EVs by 2025) and invests $35B in EV/AV R&D, runs 160,000-strong global manufacturing workforce and ~4,300 US dealers, operates high-volume flexible plants, manages parts/service and warranty programs, and grows connected services (~3.8M subscribers in 2024) alongside a ~175B USD 2024 revenue run-rate.
| Metric | 2024 |
|---|---|
| EV models target | 30+ by 2025 |
| EV/AV investment | $35B |
| Workforce | ~160,000 |
| Dealers (US) | ~4,300 |
| Subscribers | ~3.8M |
| Revenue run-rate | ~$175B |
Preview Before You Purchase
Business Model Canvas
The document you're previewing is the exact General Motors Business Model Canvas you'll receive after purchase. It outlines GM's value proposition, customer segments, key partners, channels, revenue streams, cost structure, and core activities in the same structured, editable format. Upon purchase you'll get this full file in Word and Excel—ready to use, customize, and present without alterations.
Resources
Brands & Customer Trust
Chevrolet, GMC, Cadillac and Buick provide broad market coverage from mass to luxury, with Chevrolet remaining GM’s volume leader; combined U.S. retail share was about 17% in 2024. Strong brand equity supports pricing power and repeat purchase behavior, aiding margins. Consistent safety ratings and reliability programs reinforce reputation, while heritage and motorsports involvement boost awareness and desirability.
Manufacturing Footprint & Tooling
GM leverages over 100 global plants with advanced tooling and automation to drive scale and manufacturing flexibility. The company committed roughly $35 billion through 2025 for EV and software investments, funding EV-capable line upgrades and battery capacity. Supplier parks and logistics hubs adjacent to key plants shorten lead times, while quality labs and testing facilities across its network uphold engineering and safety standards.
Ultium Platform & Battery IP
Ultium cells, packs and controls are proprietary building blocks for GM's EV strategy, underpinning the 30 Ultium-based models GM targeted by 2025 as part of a $35 billion EV/AV investment. Chemistry, thermal management and BMS know-how drive energy density, cycle life and cost reduction across the portfolio. Scalable Ultium modules adapt from compact cars to full-size trucks and SUVs. Patents and trade secrets secure the competitive advantage.
Software, Data & Connectivity
Vehicle operating systems and GM's Ultifi platform launched in 2024 power connected features and app ecosystems, with GM targeting up to 20 billion dollars in annual software revenue by 2030. Over-the-air pipelines enable rapid feature updates and new monetization streams; telemetry and analytics feed continuous product and service improvements. Robust cybersecurity capabilities protect customers, data and vehicle assets.
- Ultifi platform launched 2024
- Software revenue target: up to 20 billion USD by 2030
- OTA updates enable faster monetization
- Telemetry/analytics drive product iteration
- Enterprise-grade cybersecurity protects vehicles and data
Human Capital & GM Financial
Engineering, manufacturing and commercial talent—GM's roughly 150,000 global employees in 2024—drive product and EV program execution; program managers and supplier teams coordinate thousands of supplier interfaces to deliver complex launches on time. GM Financial provides credit underwriting and balance-sheet support (serving millions of retail and commercial accounts in 2024) while risk management stabilizes sales and customer access.
- Human capital: engineering, manufacturing, commercial
- Program managers: supplier orchestration, launch execution
- GM Financial: credit underwriting, balance-sheet support
- Risk management: stabilizes sales and customer access
Multi-brand automaker ~17% US share, $35B EV push
GM's multi‑brand portfolio (Chevrolet, GMC, Cadillac, Buick) drove ~17% U.S. retail share in 2024, supporting pricing and loyalty. Manufacturing scale: 100+ plants and supplier parks, backed by ~$35B EV/AV investment through 2025. Ultium cells/packs underpin 30 targeted Ultium models by 2025; 150,000 employees enabled program execution in 2024. Ultifi launched 2024; software goal ~$20B by 2030.
| Metric | Value |
|---|---|
| US retail share (2024) | ~17% |
| EV/AV investment | $35B through 2025 |
| Ultium models target | 30 by 2025 |
| Employees (2024) | ~150,000 |
| Software target | $20B by 2030 |
Value Propositions
Full-Range Vehicle Portfolio
GM offers cars, trucks, SUVs and EVs across price points and use cases, from entry-level Chevrolets to luxury Cadillacs, and performance and off-road models like the Corvette and GMC Hummer EV. Fleet buyers access specialized commercial configurations and upfit programs, simplifying multi-vehicle procurement. GM is scaling EVs via its Ultium platform and targets 1 million EVs by 2025.
EV Performance, Range & Charging
Ultium-enabled models target competitive range, acceleration and towing, with some vehicles aimed at 400+ mile range and segment-leading performance. Ultium architecture supports up to 350 kW fast charging and GM backs batteries with an 8-year/100,000-mile warranty to reduce ownership friction. Software via OnStar and OTA updates optimizes route planning and energy use, while partnerships with EVgo, ChargePoint and Electrify America expand convenient charging access.
Safety, Reliability & Warranty
Advanced driver assistance like Super Cruise and robust IIHS/NHTSA crash-tested platforms enhance occupant protection. Proven architectures and GM quality systems, supporting millions of vehicles, drive reliability. Comprehensive warranties (3 year/36,000-mile bumper-to-bumper; 5 year/60,000-mile powertrain) and a dealer network of over 4,300 locations build confidence. OTA updates deliver security and feature updates to fleets.
Flexible Financing & Leasing
GM Financial offers competitive loans and leases tailored to first-time buyers, fleet operators and commercial clients, supporting dealer networks with captive financing; the unit managed over $80 billion in assets in 2024. Rate subventions and residual-value management reduce monthly payments and total cost of ownership, while integrated insurance and protection plans streamline servicing and claims.
- Competitive loans & leases
- Programs for first-time buyers, fleets, commercial clients
- Rate subventions & residual management
- Integrated insurance & protection plans
Connected & Subscription Services
Navigation, safety, remote diagnostics and infotainment deliver daily utility and stickiness for GM owners, while OTA feature unlocks enable personalization and revenue over time; GM reported roughly $1.8B in software and services revenue in 2024, underscoring rising monetization. Fleet telematics drive utilization and compliance, and data-driven maintenance programs cut downtime and lower total cost of ownership.
- Navigation: real-time maps and traffic
- Safety: automatic crash response and ADAS alerts
- Remote diagnostics: predictive alerts to reduce downtime
- Infotainment: subscription content and OTA unlocks
- Fleet telematics: improved utilization, regulatory compliance
Automaker targeting 1M EVs by 2025; $80B finance
GM delivers broad vehicle range (entry to luxury), scaled EVs via Ultium (350 kW, 1M EVs target by 2025) and strong safety/ADAS (Super Cruise). GM Financial ($80B assets in 2024) lowers TCO with loans, leases and insurance; software/services drove $1.8B in 2024. Warranty: 3yr/36k bumper-to-bumper, 5yr/60k powertrain, 8yr/100k battery.
| Metric | 2024/Spec |
|---|---|
| Software & services rev | $1.8B |
| GM Financial assets | $80B |
| Dealers | >4,300 |
| Warranty (battery) | 8yr/100k mi |
Customer Relationships
Dealer-Centric Sales & Service
Dealers deliver personalized consultations, on-site test drives and scheduled maintenance through GM’s dealer network of about 4,300 franchises in the US and Canada (2024), enabling tailored sales experiences. Local presence fosters trust and faster support, reducing service turnaround times and improving customer retention. Certified technicians staff service bays to ensure OEM-quality repairs. Community events and sponsorships at the dealership level strengthen local loyalty.
Digital Self-Service & e-Commerce
GM’s digital self-service tools power build-and-price, credit pre-approval, and order tracking, shortening purchase cycles and feeding dealer systems for a seamless handoff to its ~4,300 US dealers. Mobile apps control remote vehicle functions and schedule service, while chat, virtual showrooms and e-commerce reduce showroom friction. 2024 industry data show over 60% of buyers use online configurators, boosting conversion and retention.
Loyalty & Retention Programs
Loyalty and retention programs—owner benefits, trade-in incentives and subscription bundles—drive repeat purchases and higher lifecycle value. Targeted communications and rewards amplify engagement and repeat visits. Extended maintenance plans and comprehensive warranties reduce ownership surprises and service churn. Data-driven personalization and timing leverage over 4 million connected GM vehicles in 2024 to tailor offers.
Enterprise & Fleet Account Management
Dedicated enterprise and fleet teams manage complex specs, upfits and financing, backed by SLAs and OnStar telematics for uptime and regulatory compliance; GM’s fleet division supports national pricing and consolidated billing to streamline operations while residual and remarketing services maximize lifecycle value.
- Dedicated account teams
- SLAs + telematics for uptime/compliance
- National pricing & consolidated billing
- Residual management & remarketing
Customer Care & Safety Outreach
Customer Care & Safety Outreach delivers 24/7 OnStar support for breakdowns, accidents and queries, pairs proactive recall and over‑the‑air software update notifications to strengthen trust, and offers educational EV content to ease adoption; GM committed about 35 billion dollars to EV/AV investment through 2025, reinforcing these service investments.
- 24/7 support via OnStar
- Proactive recalls & OTA updates
- EV education content
- Feedback loops inform product upgrades
Dealer network >4M connected vehicles & 24/7 telematics plus $35B EV/AV push drive loyalty
Dealers (about 4,300 franchises in US/Canada, 2024) deliver personalized sales, service and community outreach; GM has >4 million connected vehicles (2024) for data-driven retention. Digital tools (60%+ buyers use configurators, 2024) and 24/7 OnStar support plus $35B EV/AV investment through 2025 boost loyalty.
| Metric | Value |
|---|---|
| Dealers | ~4,300 (US/Canada, 2024) |
| Connected vehicles | >4 million (2024) |
| Configurator use | >60% buyers (2024) |
| EV/AV investment | $35B through 2025 |
Channels
Franchised Dealer Network
GM's franchised dealer network comprises about 4,300 dealerships in North America, delivering local sales, financing and aftersales service; showroom inventory display and on-site test drives materially boost conversion rates. GM Certified pre-owned channels extend reach through nationwide inspected listings, while long-standing community roots strengthen local brand affinity and repeat business.
Digital Platforms & Mobile Apps
GM brand websites and mobile apps centralize research, ordering and ownership tools, while Ultium-enabled vehicles receive OTA software enhancements; OnStar telematics (launched 1996) powers service reminders and live updates. Digital payments via GM Financial streamline subscriptions and in‑car purchases. Virtual retailing expands reach beyond dealership geography, supporting GM’s multibillion EV and software investment plans (35 billion through 2025).
Fleet & Commercial Sales Teams
In 2024 GM Fleet & Commercial maintains direct relationships with businesses, utilities and logistics providers, serving thousands of commercial customers across North America. Coordinated upfit and delivery processes ensure vehicles arrive mission-ready, often paired with telematics integration. Data-driven proposals quantify total cost of ownership and duty-cycle optimization. National accounts receive centralized procurement and warranty support.
Partnership & Marketplace Integrations
Collaborations with charging networks and tech platforms raise GM visibility, leveraging its $35 billion EV investment through 2025 and partnerships to expand charging access.
API integrations enable connected service bundles that support GM's software-driven strategy (targeting $20 billion annual software/services revenue by 2030), while third-party marketplaces and co-marketing expand lead generation and accelerate adoption.
- Charging partner reach: network expansion
- API bundles: subscription monetization
- Marketplaces & co-marketing: increased leads
Exports & Distributors
Regional distributors and importers extend GM’s global presence by adapting sales and supply chains to local markets; GM’s dealer network in the United States numbered about 4,300 in 2024. Localization ensures compliance with regulations and matches customer preferences, while CKD/SKD assembly strategies help manage tariffs and reduce landed costs. Certified service partners preserve brand standards and aftersales revenue streams post-sale.
- Regional reach: ~4,300 US dealers (2024)
- Localization: regulatory and preference alignment
- CKD/SKD: tariff and cost mitigation
- Service partners: post-sale standards and revenue
Dealer network, $35B EV investment, $20B software target
GM sells via ~4,300 US franchised dealers (2024) plus certified pre-owned, digital retail, and direct Fleet & Commercial channels; dealer showrooms and service drive retention. Digital: GM.com/apps, OTA/OnStar telematics and APIs support subscriptions; company invested $35 billion in EVs through 2025 and targets $20 billion software/services by 2030. Charging & partner networks expand access and marketplace lead-gen.
| Channel | 2024 Metric | Note |
|---|---|---|
| Dealers | ~4,300 US | Sales/service hub |
| EV investment | $35B to 2025 | Charging partnerships |
| Software target | $20B by 2030 | Subscriptions/OTA |
Customer Segments
Retail Consumers
Retail consumers include individuals and families seeking sedans, SUVs, trucks and EVs, balancing budget, performance, safety and tech. Urban and suburban buyers prioritize connectivity and efficiency, while rural buyers value towing capacity and durability. General Motors continues to target these segments as it advances EVs, supported by a $35 billion EV/AV investment through 2025.
Commercial & Fleet Operators
Commercial and fleet operators, from small businesses to large enterprises, demand reliable work vehicles where TCO, uptime and customization drive purchasing decisions.
Telematics and fleet services improve routing, maintenance and driver monitoring, cutting fuel and maintenance costs by up to 15% in many deployments (2023–24 findings).
Flexible leasing and structured buyback programs help manage cash flow and total lifecycle spending for fleet customers.
Government & Public Sector
Municipal, state and federal agencies procure standardized fleets—US federal fleet is roughly 600,000 vehicles—prioritizing compliance, safety and emissions reductions. Sustainability and EV transition planning, backed by the $7.5 billion IIJA charging program, requires charging infrastructure and operator training. Multi-year contracts (typically 3–5 years) demand predictable supply and lifecycle support from GM.
Premium & Performance Enthusiasts
Premium & Performance Enthusiasts demand luxury design and advanced tech, while performance trucks and sports models address niche passions; limited editions and brand heritage drive exclusivity, exemplified by the 2024 Corvette Z06's 670 hp, and concierge/white‑glove services enhance ownership and retention.
- Premium
- Performance
- Exclusivity
- Concierge
Financial Services Customers
Borrowers and lessees rely on GM Financial for vehicle access across credit tiers, necessitating tailored lease and loan products; protection plans and insurance add-ons boost per-customer revenue and convenience; digital account tools (mobile/web) improve transparency and servicing, supporting GM Financial's ~54 billion USD in retail receivables and roughly 20 billion USD in 2024 retail originations.
- Customer base: retail borrowers & lessees
- Product mix: tiered loans, leases, protection plans
- Value add: insurance add-ons, digital account transparency
Mass-market EV/AV scale with $35B; fleets target TCO, finance backs access
Retail (sedans/SUVs/trucks/EVs) and urban/suburban/rural niches, GM targets mass market while scaling EVs with $35B EV/AV spend through 2025. Fleets/commercials (incl. ~600,000 US federal fleet) focus on TCO, uptime; IIJA $7.5B charging support. GM Financial backs access with ~54B retail receivables and ~20B 2024 originations.
| Segment | Key metric | 2024 |
|---|---|---|
| Retail | EV/AV investment | $35B |
| Fleets/Govt | US federal fleet size | ~600,000 |
| Finance | Retail receivables / originations | $54B / $20B |
Cost Structure
Materials & Components
Steel, aluminum, semiconductors and battery cells dominate GM’s COGS, driving the largest raw-material spends in vehicle production. Commodity price volatility and supply constraints compress margins during spikes and outages. GM uses multi‑year supply contracts and hedging programs to mitigate price swings and allocation risks. Battery pack prices fell to about 130 USD/kWh in 2024 (BNEF), while localizing supply chains trims logistics and tariff costs.
Manufacturing & Logistics
Plant operations, labor, energy and tooling drive GM’s fixed and variable manufacturing costs; GM reported $162.0 billion in revenue in 2024 and is targeting 1 million EVs by 2025, sharpening focus on automation and yield improvements to cut unit costs. Inbound and outbound freight add logistical complexity and expense, while active capacity balancing manages plant utilization and labor deployment to optimize margins.
R&D & Software Development
GM’s R&D and software development costs reflect massive upfront investment, with GM committing about 35 billion dollars to EV and AV programs through 2025; batteries, ADAS, and autonomy drive a large share of that spend. Software platforms and cloud services create ongoing operating expenses alongside planned 2024 capital expenditures of roughly 9–10 billion dollars. Validation, testing and certification are resource intensive, and continuous funding for IP protection and cybersecurity is required.
Sales, Marketing & Incentives
Sales, marketing and dealer incentives drive demand through targeted advertising, dealer support programs and regional promotions, while financing subventions and manufacturer rebates materially reduce net pricing and margin in 2024. Investments in digital customer experience platforms and CRM increase operating overhead, and events plus sports and cultural sponsorships sustain long-term brand equity.
- Advertising & dealer support: demand activation
- Financing subventions/rebates: lower net realized price
- Customer experience tools: recurring Opex
- Events/sponsorships: brand equity investment
Warranty, Compliance & Recall
Warranty accruals and repair costs represent a major ongoing cash outflow for General Motors, driving reserve build and service-center expenditures; consistent investment in quality reduces these liabilities over time. Regulatory compliance covers safety, emissions and evolving data-privacy rules across key markets, requiring legal, engineering and reporting spend. Large-scale recalls necessitate logistics, parts provisioning and customer communications teams to execute fast, traceable campaigns.
- Warranty accruals: ongoing reserve funding and repair ops
- Compliance: safety, emissions, data privacy enforcement costs
- Recalls: logistics, parts, dealer networks, customer outreach
- Quality investment: lowers long-term warranty and recall expenses
Major automaker: $162.0B revenue; $35B EV spend; batteries ~$130/kWh
Steel, aluminum, semiconductors and battery cells are GM’s largest COGS; battery packs fell to ~130 USD/kWh in 2024 (BNEF), and GM reported $162.0B revenue in 2024. GM committed ~35B to EV/AV through 2025 and planned 2024 capex of $9–10B, driving R&D and manufacturing spend. Warranty, compliance and dealer incentives materially reduce margins and require ongoing reserve funding.
| Metric | 2024 |
|---|---|
| Revenue | $162.0B |
| Battery $/kWh | $130 |
| CapEx | $9–10B |
| EV/AV commit | $35B |
Revenue Streams
New Vehicle Sales (ICE & EV)
New vehicle sales—retail and fleet deliveries across GM brands—remain the primary revenue source, with 2024 automotive revenue of $165.5 billion reflecting that mix. Margins are shifting as higher-margin trucks and SUVs and growing EV volumes (Ultium-based models) raise average selling prices. Pricing, incentives and trim strategies tightly shape margins and profitability per unit. GM’s global footprint spreads demand volatility across regions.
Aftermarket Parts & Service
Maintenance, repairs and accessories drive recurring income for GM as dealer service bays capture high-margin work; GM’s dealer network of roughly 4,300 outlets concentrates profitable parts and labor. Certified Pre-Owned programs add refurbishment and resale revenue, with GM Certified vehicles commanding premium pricing in resale channels. Connectivity—via OnStar and embedded telematics—drives proactive service visits and parts demand as connected-vehicle counts surpass 28 million.
Financing & Leasing Income
Interest, fees and securitization gains from GM Financial—which reported roughly $68 billion in assets under management in 2024—drive a recurring financing revenue stream; securitizations monetize receivables and improve ROE. Active residual management enables competitive lease offers by optimizing buyback expectations. Credit insurance and protection products boost yield and fee income. Tight underwriting and portfolio risk controls preserve credit quality and limit losses.
Connected & Subscription Services
GM monetizes safety, navigation, entertainment and vehicle data via subscriptions—OnStar and vehicle services—while feature-on-demand and OTA upgrades enable incremental purchases; GM reported more than 5 million connected vehicles in 2024, underpinning recurring revenue and higher ARPU.
- Subscriptions: safety, nav, entertainment, data
- Feature-on-demand & OTA: new monetization
- Fleet telematics & analytics: enterprise clients
- Bundles: raise ARPU and retention
Licensing, Partnerships & Credits
Licensing of GM IP, co-development and tech partnerships generate recurring fees and milestone payments; in 2024 GM expanded such agreements across software and EV platforms. Accessories and co-branded merchandise add retail sales while regulatory credits and voluntary carbon programs provide opportunistic revenue. Data collaborations with fleet and mobility partners create incremental monetizable insights.
- IP licensing
- Co-development fees
- Accessories & co-brands
- Regulatory credits
- Data partnerships
Auto sales lift 2024 revenue $165.5B; services and finance rise
New vehicle sales remain primary revenue with 2024 automotive revenue of $165.5 billion; trucks/SUVs and growing EV volumes lift ASPs and margins.
Aftermarket services, CPO and parts/labor via roughly 4,300 dealers drive recurring high-margin revenue; >5 million connected vehicles boost service demand.
GM Financial (assets ~68 billion in 2024) plus subscriptions, feature-on-demand and licensing supply recurring fee and financing income.
| Revenue stream | 2024 metric |
|---|---|
| Automotive sales | $165.5B |
| GM Financial AUM | $68B |
| Connected vehicles | >5M |
| Dealerships | ~4,300 |