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What guides Fortum's energy strategy?
Mission and vision statements are foundational pillars of corporate strategy, providing a clear direction for decision-making. For Fortum, a leading European clean energy company with EUR 5.8 billion in 2024 sales, these principles are its strategic compass. They shape its identity as a driver of the clean energy transition and influence major investments.
These guiding principles are critical for navigating the complex shift to sustainability and meeting stakeholder demands. Understanding them is key to analyzing the company's strategic position, as detailed in our Fortum Porter's Five Forces Analysis. So, what exactly are Fortum's mission, vision, and core values?
Key Takeaways
- The triad of mission, vision, and values is fundamental to Fortum's identity as a responsible clean energy leader.
- These guiding principles create a cohesive and actionable framework from purpose to execution.
- Continued alignment is crucial for navigating regulations, securing green financing, and attracting top talent.
- A clearly articulated corporate purpose is a strategic asset and a license to operate in the energy transition.
- This cohesive strategy ultimately drives long-term shareholder value and market leadership.
Mission: What is Fortum Mission Statement?
Fortum's mission is 'to power a world where people, businesses, and nature thrive together.'
This mission statement underpins the Fortum sustainability strategy and its commitment to the energy transition. It reflects the Fortum company core values of integrating human progress with environmental stewardship, a principle evident in operations where over 95% of its EU electricity generation was carbon-free in 2024.
Reliable Energy
Providing secure and clean electricity and heat to societies.
Decarbonisation
Driving the transition to a carbon-neutral economy through innovation.
Circular Economy
Transforming waste into energy and materials for a sustainable future.
Customer-Centricity
Empowering people and businesses with sustainable solutions.
Responsible Business
Upholding strong business ethics and a robust code of conduct.
Collaboration
Working with partners and stakeholders to achieve common strategic goals.
This Fortum purpose statement is brought to life daily, guiding the company's ESG commitments and investments in clean energy. The Fortum corporate philosophy of creating shared value is a cornerstone of its identity, as detailed in the history of Fortum's development.
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Vision: What is Fortum Vision Statement?
Fortum's vision is 'to be the forerunner in clean energy.'
This vision is ambitious and achievable, targeting industry leadership in the global energy transition. It is supported by a strategic aim for 100% carbon-free electricity generation by 2035. With a portfolio that was already 90% CO2-free power generation in Europe as of 2024, Fortum's corporate philosophy is firmly grounded in clean energy and a robust ESG framework.
Mission
Fortum's mission is to power a climate-smart society and drive the energy transition with customers and partners.
Customer Focus
A core value centered on creating sustainable solutions and building long-term relationships.
Responsibility
This guiding principle is reflected in a commitment to safety, ethical business practices, and corporate responsibility.
Innovation
A value that fuels the development of new technologies for a decarbonised world.
Respect
Fundamental to Fortum company culture, promoting diversity, inclusion, and fair treatment for all.
Collaboration
This leadership principle emphasizes achieving more together with stakeholders and communities.
These Fortum mission vision values are the foundation of its business ethics and strategic goals, including a €16 billion strategic investment into clean energy by 2025. The company's purpose statement and commitment to sustainability are detailed further in our analysis of the growth strategy of Fortum.
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Values: What is Fortum Core Values Statement?
Fortum's company culture and values provide the essential framework for its operations and Fortum sustainability strategy. These guiding principles shape daily decisions and the long-term Fortum energy transition, ensuring every action aligns with a greater purpose.
We are forward-looking
This core value drives innovation and long-term strategic planning, evidenced by a significant R&D investment of EUR 185 million in 2024 focused on pioneering clean energy technologies.
We are determined
This principle embodies resilience and goal achievement, perfectly illustrated by the successful commissioning of a 280-MW solar park in India in late 2024, overcoming complex challenges.
We work together
Emphasizing collaboration, this value is reflected in key partnerships like the joint venture with Salzgitter AG to supply decarbonized electricity for green steel production.
We care
Underpinning safety and responsibility, this value is the foundation for their strict protocols, achieving a TRIR of 1.2 in 2024, and deep community engagement.
Understanding these Fortum core values is key to analyzing the company's strategic goals. Discover how these principles directly influence its market position in our analysis of the Competitors Landscape of Fortum.
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How Mission & Vision Influence Fortum Business?
A company's mission and vision serve as its strategic north star, fundamentally guiding its long-term investments and operational priorities. For energy companies like Fortum, this foundational Fortum corporate philosophy directly dictates capital allocation and strategic pivots towards a sustainable future.
Fortum Mission Vision Values
The core Fortum purpose statement is to drive the change for a cleaner world and to empower people and businesses to thrive in a sustainable future. This is the bedrock of its Fortum sustainability strategy and overall corporate direction.
- Mission: To drive the change for a cleaner world.
- Vision: To be the forerunner in clean energy.
- Values: We are committed, we are agile, we are together.
We Are Committed
This Fortum guiding principle reflects a deep dedication to safety, sustainability, and achieving results. It underpins the company's Fortum ESG commitments and reliability goals.
We Are Agile
This value emphasizes adaptability, curiosity, and a focus on innovation, which are critical for navigating the rapid changes within the global energy sector and advancing the Fortum energy transition.
We Are Together
This principle highlights the importance of collaboration, inclusion, and building trust with all stakeholders, forming the basis of Fortum company culture and its strong Fortum employee value proposition.
These elements of the Fortum mission vision values directly translate into action. The strategic pivot to divest retail businesses and reinvest over EUR 2 billion into clean energy and digital solutions, like the Fortum Circo platform delivering over 15% efficiency gains, is a direct result of this alignment. This operationalizes the Fortum vision for a cleaner world and demonstrates how does Fortum demonstrate its values in practice. Understanding this foundation is key, much like analyzing the ownership structure of Fortum provides critical context for its strategic direction. This sets the stage for evaluating potential core improvements to the company's mission and vision to ensure they remain effective.
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What Are Mission & Vision Improvements?
Fortum's mission vision values are well-established, yet continuous refinement is essential in the rapidly evolving energy sector. Incorporating emerging trends like digitalization and consumer empowerment can significantly bolster the company's strategic framework and align with its Fortum energy transition goals.
Explicit Digital Leadership
The vision could be enhanced to explicitly position Fortum as a digital forerunner, integrating AI and IoT to manage its 8.4 GW of renewable capacity and decentralized assets, directly countering competitors advancing in smart grid technologies.
Articulating Prosumer Empowerment
Refining the mission to clearly empower consumers as active prosumers would capture the shift towards self-management, supporting the €2 billion strategic growth investments outlined in the Revenue Streams & Business Model of Fortum towards new solutions.
Quantifiable Decarbonization Targets
Integrating specific, time-bound ESG commitments into the core purpose, such as the existing aim for carbon-neutral production by 2035, would strengthen the Fortum sustainability strategy with measurable, accountable targets.
Global Just Transition Framing
Broadening the vision to include a 'just transition' framework would address social equity in decarbonization, reinforcing Fortum corporate responsibility as it navigates complex market changes and stakeholder expectations.
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