Fortum Business Model Canvas
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Unlock the strategic blueprint behind Fortum with our Business Model Canvas—three concise sections reveal core value propositions, revenue streams, and partnership dynamics that power its energy transition leadership. Dive deeper with the full, downloadable Canvas for section-by-section insights and practical templates to apply in investment, strategy, or benchmarking. Purchase now to get the editable Word and Excel files.
Partnerships
Grid operators and TSOs ensure reliable dispatch and market connection for Fortum’s assets, enabling timely dispatch and outage coordination; EU TSOs invested roughly €12bn in transmission in 2024. Collaborative balancing and congestion management enable integration as Nordic grids exceed 50% renewables in 2024, supporting flexibility services, security of supply and regulatory compliance.
Equipment providers supply turbines, reactor components, control systems and analytics, forming the backbone of Fortum’s asset performance strategy. Partnerships secure performance upgrades, extended warranties and spare-parts availability to support high reliability; global nuclear fleet capacity factors sit near 80% (2023). Joint R&D targets efficiency, safety and lifetime extensions, while service agreements cut downtime and optimize O&M costs.
Fuel suppliers and waste management partners supply nuclear fuel, biomass and backup thermal fuels under long-term contracts, and handle logistics, storage and quality assurance to secure continuous generation. Nuclear waste and decommissioning partners manage regulatory compliance and lifecycle obligations, including repository and dismantling coordination. These partnerships deliver supply resilience and cost predictability for Fortum.
Financial institutions and corporate PPA offtakers
Banks, insurers and investors finance Fortum’s capex and underwrite construction and market risks, enabling large-scale renewable rollouts; hedges and guarantees help stabilize cash flows amid volatile commodity and CO2 markets, with the EU ETS averaging about €80/t in 2024. Corporate offtakers sign long-term PPAs that underwrite new capacity and accelerate decarbonization through guaranteed demand and price visibility.
- Bank finance: enables capex
- Insurers: construction and market risk cover
- PPA offtakers: long-term demand
- Hedges/guarantees: cash-flow stability (EU ETS ~€80/t 2024)
Regulators, municipalities, and district heating partners
Regulators set market rules, safety standards and permit timelines that shape Fortum’s investment and operational planning, ensuring compliance with EU and national energy frameworks.
Municipalities co-develop heat networks and circular waste-to-heat solutions, enabling local decarbonisation and shared infrastructure financing.
Transparent engagement secures approvals and the social licence to operate, while district heating partners scale low-carbon heat delivery across urban areas.
- Regulatory compliance
- Municipal co-development
- Transparent stakeholder engagement
- District heating scale-up
Grid operators/TSOs enable dispatch and integration (EU transmission capex ≈€12bn 2024), supporting >50% Nordic renewables (2024). Equipment suppliers and fuel/waste partners secure nuclear/biomass reliability (global nuclear CF ≈80% 2023) and lifecycle management. Banks, insurers and PPAs underwrite capex and cash‑flow (EU ETS ≈€80/t 2024) while municipalities co-develop district heating.
| Partner | Role | 2024 metric |
|---|---|---|
| TSOs/Grid | Dispatch, congestion, balancing | €12bn transmission capex |
| Equipment | O&M, upgrades | Global nuclear CF ≈80% (2023) |
| Fuel/Waste | Fuel supply, waste management | Long‑term contracts |
| Finance/PPAs | Capex, hedging | EU ETS ≈€80/t |
| Municipalities | District heating co‑development | Local deployment |
What is included in the product
A concise, pre-written Business Model Canvas for Fortum detailing customer segments, channels, value propositions, revenue streams, key resources and partners across the 9 BMC blocks; aligned to its power generation, district heating, EV charging and low‑carbon transition strategy. Ideal for presentations, investor discussions and strategic decision-making with SWOT-linked insights and competitive advantage analysis.
High-level view of Fortum’s power, district heating and services business model with editable cells—quickly pinpoint value drivers, generation and grid assets, decarbonization levers and customer segments to streamline strategy and decision-making.
Activities
Operate Fortum’s hydro, nuclear and thermal fleet to meet load and market signals, leveraging roughly 10 GW of installed capacity and about 40 TWh annual generation (2024 reporting range). Optimize output against hydrology, fuel and maintenance constraints using reservoir modeling and fuel-cost curves; capture value via day-ahead and balancing bids with probabilistic forecasting; maintain strict safety and reliability protocols across all assets.
Execute preventive and corrective maintenance programs to minimize unplanned outages and target availability improvements of 2–5 percentage points annually; 2024 maintenance capex was about €0.9bn. Implement upgrades, retrofits, and life extensions to add 10–20 years to asset life and improve efficiency. Manage safety cases, inspections, and regulatory audits continuously, and plan decommissioning and waste handling for end-of-life with dedicated reserves and compliant contracting.
Fortum trades electricity, fuels, certificates and ancillary services across Nordics and Europe, hedging production and consumption exposures from intraday to multi-year horizons. Using analytics to manage price, volume and counterparty risk, trading teams exploit cross-border and intraday arbitrage to optimize margins. In 2024 European power volatility and an EU ETS average near 86 EUR/t increased hedging value and intraday opportunities.
Project development and construction of new capacity
Identify, permit and build low-carbon power and district-heat projects, structuring financing, PPAs and fuel/supply contracts to secure returns; manage EPC delivery, grid connections and commissioning to meet timelines and budgets. 2024 carbon prices (~€80/t EUA) and tightening financing markets shape PPA and capex terms; projects delivered with ESG metrics embedded.
- Project origination and permitting
- Financing, PPAs, supply contracts
- EPC, grid works, commissioning
- On-time, on-budget delivery with ESG KPIs
Customer solutions and decarbonization services
Fortum delivers district heating, CHP and energy-efficiency services while offering flexibility, demand response and on-site generation; it co-creates industrial net-zero roadmaps and bundles digital monitoring with performance guarantees to de-risk customer investments.
- District heating
- CHP & on-site generation
- Demand response & flexibility
- Net-zero roadmaps
- Digital monitoring + guarantees
Operate hydro, nuclear and thermal fleet (~10 GW; ~40 TWh generation, 2024) to meet load and markets with probabilistic bidding.
Execute maintenance and life-extensions (2024 maintenance capex ~€0.9bn) targeting availability +2–5 pp.
Trade/hedge across horizons; develop low-carbon projects and PPAs with EUA ≈€80/t (2024).
| Metric | 2024 |
|---|---|
| Installed capacity | ~10 GW |
| Generation | ~40 TWh |
| Maintenance capex | €0.9bn |
| EUA price | ~€80/t |
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Business Model Canvas
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Resources
Fortum's hydro, nuclear and thermal fleet are core physical assets delivering reliable baseload and flexible power across markets. Hydropower provides bulk storage with rapid ramping capabilities often within minutes, enabling grid balancing. Nuclear offers low-carbon generation with typical capacity factors near 90%. Thermal units supply peak energy and system backup, often operating at low annual capacity factors to cover peak hours.
Transmission capacity and interconnects (for example the Estonia–Finland Estlink pair totalling ~1 000 MW) enable Fortum to participate across Nord Pool day‑ahead and intraday markets (Nord Pool traded ~300 TWh/year recently). Holding balancing responsibility and ancillary qualifications unlocks frequency, reserve and congestion management revenues. Congestion rights and cross‑border capacity create arbitrage opportunities, while strong grid positions improve dispatch priority and boost realized power sale margins.
Engineers, operators, traders and project managers—part of Fortum's ~6,800-strong workforce in 2024—drive performance across generation, trading and projects. Deep nuclear and hydro expertise underpins regulatory compliance and plant reliability. A safety-first culture, reinforced by near-miss reporting and mandatory training, protects people and assets. Continuous training programs sustain operational excellence.
Digital platforms, data, and analytics
Digital platforms at Fortum integrate forecasting, SCADA, and trading systems to steer dispatch and market decisions; in 2024 these systems supported more granular intraday trading and reduced imbalance exposure. Asset performance management cut unplanned downtime and operating costs, while customer portals improved self-service and transparency. Advanced data models enhance hedging precision and monetize flexibility across portfolios.
- Forecasting: intraday & day‑ahead signals
- SCADA: real‑time asset control
- Trading: reduced imbalance risk
- APM: lower downtime/costs
- Customer portals: transparency & self‑service
- Data models: hedging & flexibility monetization
Licenses, permits, and stakeholder relationships
Operating licenses and environmental permits are critical for Fortum to run generation assets and meet EU 2030 climate targets (55% GHG reduction vs 1990), shaping investment timing and compliance costs.
Long-term community trust and stakeholder relationships underpin project approvals and social license to operate, reducing delay risks and permitting disputes.
Supplier networks and PPAs secure fuel and demand; policy influence and strong brand credibility matter as EU carbon averaged ~€90/t in 2024, affecting margins.
- licenses: regulatory compliance
- permits: environmental limits
- stakeholders: community trust
- PPAs/suppliers: supply & demand security
- brand: policy dialogue leverage
Fortum's hydro, nuclear and thermal fleet, plus transmission and trading access, provide flexible low‑carbon supply; Estlink ~1 000 MW interconnect and Nord Pool access (~300 TWh) enable arbitrage. Workforce ~6,800 (2024) and digital systems reduce imbalance risk; EU carbon ~€90/t (2024) affects margins.
| Resource | Metric | 2024 |
|---|---|---|
| Interconnect | Estlink | ~1 000 MW |
| Market access | Nord Pool volume | ~300 TWh |
| Workforce | Employees | ~6,800 |
| Carbon | EU ETS price | ~€90/t |
Value Propositions
Baseload nuclear and flexible hydro deliver high availability (>90% capacity factor for baseload nuclear in modern fleets), ensuring year-round security of supply while enabling fast ramping from hydro to cover peaks within minutes. Customers lower scope 2 emissions through low-carbon generation aligned with EU Taxonomy and common ESG targets, supporting corporate decarbonization and resilience without reliability trade-offs.
Long-term PPAs and structured products reduce volatility and supported a corporate PPA market that exceeded 20 GW in 2024, smoothing exposure for suppliers and buyers. Hedging programs stabilize costs for customers, cutting bill swings and enabling multi-year budgeting. Transparent pricing builds trust and planning certainty, while tailored profiles match load and risk appetite for commercial and industrial clients.
In 2024 Fortum leverages its hydropower fleet to provide fast seconds-to-minutes frequency response and balancing services that support Nordic system stability. Rapid ramping capability helps integrate variable renewables by supplying reserves and demand-response options to customers. System operators benefit from improved grid stability and reduced balancing costs through Fortum's ancillary services.
District heating and industrial decarbonization
- CHP and waste-to-energy: lower emissions
- Heat pumps/electrification: cut fossil use
- Performance contracts: guaranteed savings
- Scalable: municipalities to industry
Sustainability leadership and compliance
Robust safety and environmental standards lower operational and regulatory risk, aligning Fortum with the EU Fit for 55 goal to cut emissions by at least 55% by 2030; strong disclosures and Guarantees of Origin (GO) underpin transparent ESG reporting and buyer confidence. Circularity and resource efficiency improve asset utilization and credibility, helping stakeholders align with corporate and national climate targets.
- Risk reduction: safety & env standards
- ESG: Guarantees of Origin for reporting
- Circularity: higher resource efficiency
- Stakeholder alignment: supports climate targets
Baseload nuclear (>90% capacity factor) plus flexible hydro ensure >90% availability and seconds-to-minutes ramping for peak coverage and grid stability.
Long-term PPAs helped develop a corporate PPA market >20 GW in 2024, reducing price volatility and enabling multi-year budgeting for customers.
District heating, CHP and waste-to-energy drive industrial decarbonization aligned with EU Fit for 55 (55% GHG cut by 2030).
| Metric | Value |
|---|---|
| Nuclear capacity factor | >90% |
| Corporate PPA market (2024) | >20 GW |
| Fit for 55 target | 55% by 2030 |
Customer Relationships
Long-term contracts and PPAs lock in price and volume certainty, providing predictable cash flows that underpin project financing and new-builds.
Contracts define service levels, indexation and pass-through mechanisms to manage market volatility and regulatory changes.
Dedicated relationship teams coordinate renewals, adjustments and performance monitoring to sustain counterparty trust and credit quality.
Dedicated key account management gives strategic clients tailored solutions and governance; Fortum reported net sales of EUR 12.2bn and ~7,800 employees in 2023, supporting scale. Quarterly reviews optimize portfolio and performance, co-innovation projects align operations with net-zero pathways, and defined escalation paths ensure rapid issue resolution within agreed SLAs.
Digital self-service portals deliver granular usage data, invoices and forecasting tools, feeding analytics that improve Fortum’s demand planning and client billing accuracy. RESTful APIs enable seamless integration with enterprise ERPs and energy management systems. Automated alerts and compliance reports support client budgeting and regulatory reporting. Improved UX has been shown to cut support call volumes by up to 40% (McKinsey 2024).
Community and stakeholder engagement
Regulatory and safety communications
Regulatory and safety communications deliver proactive updates to regulators and stakeholders, maintaining compliance and investor confidence while aligning with Fortum’s 2024 reporting cadence; incident reporting and regular drills reinforce operational readiness and rapid corrective action. Audits and certifications are communicated promptly to stakeholders, and clear, versioned documentation supports inspections and continuous improvement.
- Proactive updates: quarterly reports, immediate incident alerts
- Readiness: routine incident reporting and drills
- Compliance: timely audit & certification disclosure
- Documentation: clear records for inspections
Long-term PPAs and key-account teams secure predictable cash flows and tailored governance; Fortum net sales EUR 12.2bn (2023), ~7,800 employees. Digital portals and APIs cut support calls ~40% (McKinsey 2024) and improve billing/forecasting. 100+ local partnerships in 2024; 35% projects adapted via stakeholder feedback; quarterly reviews and SLAs ensure performance and compliance.
| Metric | Value |
|---|---|
| Net sales (2023) | EUR 12.2bn |
| Employees | ~7,800 |
| Local partnerships (2024) | 100+ |
| Projects changed by feedback | 35% |
Channels
Account executives target industrials, utilities and municipalities, using solution selling to align Fortum offerings with decarbonization needs; EU Fit for 55 (55% GHG reduction by 2030) shapes demand drivers in 2024. RFP responses and public tenders remain the primary route for major contracts, while executive briefings support strategic procurement decisions and long-term PPAs.
Digital portals and mobile apps let customers manage contracts, usage data, and service tickets online, with 2024 industry reports showing digital self-service handles over 60% of routine interactions. Real-time insights can cut energy use by about 15% and enable proactive demand response. E-sign and streamlined onboarding speed activation by roughly 70%, while usage analytics lift stickiness and retention by ~25%.
Wholesale trades for Fortum are executed on Nord Pool and other venues, with Nord Pool remaining Europe’s leading power market and trading over 700 TWh in 2024, supporting strong liquidity. Brokers facilitate access to diverse products and OTC pools, accelerating fills and hedging. Standardized contracts and Fortum’s market presence improve execution speed and price discovery for portfolio optimization.
Partner and OEM ecosystems
Partner and OEM ecosystems bundle equipment and energy services into joint offerings, letting Fortum enter adjacent segments and new geographies; in 2024 Fortum expanded partner-led smart charging deployments across the Nordics and Central Europe. Referral programs reduced acquisition costs while co-marketing with OEMs boosted brand credibility and accelerated commercial uptake.
- Joint bundles: equipment + services
- Geographic expansion via partners
- Lower CAC through referrals
- Co-marketing = faster trust and adoption
Customer support and field service
Contact centers handle customer inquiries and outage reporting, routing urgent cases to field teams and tracking resolution through ticketing systems. Field service crews manage physical connections, maintenance and metering, executing scheduled and emergency work under defined SLAs that set response times and quality targets. Customer feedback and complaints feed continuous process improvements and service-level adjustments.
- Contact centers: intake, outage triage, escalation
- Field teams: connections, metering, maintenance
- SLAs: response time and quality benchmarks
- Feedback loop: drives ops improvements
Account executives target industrials, utilities and municipalities via solution selling; RFPs/tenders and long-term PPAs driven by EU Fit for 55 (2024) remain primary channels.
Digital portals handle >60% of routine interactions (2024); real-time analytics cut consumption ~15%, e-sign/onboarding speed +70%, retention +25%.
Wholesale trading on Nord Pool (>700 TWh traded in 2024) and partner/OEM bundles (expanded smart-charging in Nordics/Central Europe) complement contact centers and field SLAs.
| Channel | 2024 metric | Impact |
|---|---|---|
| Sales/RFPs | Primary route | Large contracts, PPAs |
| Digital | >60% self-service | -15% energy, +25% retention |
| Wholesale | Nord Pool >700 TWh | Liquidity, hedging |
Customer Segments
Energy-intensive clients require reliable, hedged supply and increasingly sign PPAs for price stability; global corporate PPA volume reached about 22 GW in 2024, underscoring demand for long-term contracts. They also seek flexibility and decarbonization services, with on-site and behind-the-meter solutions boosting resilience and cut operational emissions. Multisite management simplifies operations and reduces procurement costs for portfolios spanning regions.
Cities require efficient, low-carbon heat solutions as district heating covers about 12% of EU heat demand (Eurostat) and enables large-scale decarbonisation. Collaboration with municipalities supports network expansion and modernization, including waste-to-energy integration and large heat pumps (COP 3–5) that cut primary energy use substantially. Long-term concessions (typically 20–30 years) stabilize tariffs and investment horizons.
Residential and small business customers seek affordable, green electricity and heat, with service quality and price predictability driving loyalty; a 2024 survey found about 70% of consumers prioritize renewable supply when choosing a provider.
Simple tariffs and digital tools (mobile apps, smart meters) increase adoption and reduce churn, while guaranteed origin certificates and renewable guarantees enhance appeal and willingness to pay.
Utilities, traders, and retailers
Utilities, traders, and retailers buy Fortum wholesale power, ancillary services and flexibility through standard blocks and shaped profiles; in 2024 heightened price volatility and grid congestion increased demand for these products and for hedging solutions to transfer market risk. Cross-border trades via Nord Pool and interconnectors broaden access and liquidity, enabling portfolio optimisation and risk management.
- Products: standard blocks, shaped profiles
- Services: ancillary services, flexibility
- Risk: hedges for price transfer
- Market: cross-border trades via Nord Pool/interconnectors (2024)
Data centers and emerging electrifiers
High-load clients like data centers and electrifying industries demand secure, low-carbon baseload; data centers account for about 1% of global electricity use (IEA). PPAs and location-optimized supply reduce customers footprint, while heat recovery and flexible dispatch integrate with operations, and rapid scaling requires reliable partners.
- 1% global electricity — data centers (IEA)
- PPAs + local supply cut scope 2
- Heat recovery boosts efficiency
- Scalability needs trusted O&M partners
Energy-intensive corporates seek PPAs (global corporate PPA ~22 GW in 2024) for price stability, flexibility and decarbonisation. Cities demand low‑carbon district heating (~12% of EU heat demand) and long concessions; residential customers prioritize affordable renewables (~70% prefer green supply in 2024). Utilities, traders and high‑load clients (data centers ~1% global electricity) require hedges, ancillary services and flexible baseload.
| Segment | Key metric 2024 |
|---|---|
| Corporates | PPAs 22 GW |
| Cities | District heating 12% EU |
| Consumers | 70% prefer renewables |
| Data centers | 1% global electricity |
Cost Structure
New builds, retrofits and upgrades dominate Fortum’s cash needs, reflected in 2024 capex guidance of about EUR 0.7 billion. Grid connections and incremental storage investments (battery add-ons costing ~EUR 250–400/kWh in 2024) further lift spend. Environmental compliance is embedded in designs to meet EU 2024 standards, and disciplined stage-gates control cost overruns.
Planned outages, spare parts and contractor services are the primary drivers of Fortum’s operations and maintenance costs, accounting for the bulk of routine O&M expenditure. Condition-based maintenance can reduce unplanned downtime by up to 30%, lowering emergency repair costs and lost generation. Continuous investments in IT/OT systems and ongoing safety training remain recurring budget items to ensure reliability and regulatory compliance.
Nuclear fuel cycle expenses and backup thermal fuel purchases drive significant operating costs for Fortum, with spot exposure hedged via long-term supply contracts to reduce volatility. EU ETS EUA prices averaged about €85/t in 2024, pressuring margins through higher CO2 and environmental fees. Waste treatment and decommissioning provisions remain material on the balance sheet, requiring multi-decade funding and affecting cash flow planning.
Grid, market, and balancing fees
Transmission tariffs and network charges are recurring costs for Fortum, representing roughly 12% of a Finnish residential retail bill in 2024; market participation and clearing fees apply per trade and per exchange. Collateral requirements and balancing costs rose with 2024 intraday volatility, increasing working capital needs. Active portfolio optimization and intraday trading reduce these burdens and lower net balancing outlays.
- Transmission tariffs ~12% (Finland, 2024)
- Market/clearing fees per trade
- Collateral & balancing scale with volatility
- Optimization cuts net balancing costs
Personnel, compliance, and insurance
- Personnel: skilled workforce (~8,000 in 2024)
- Compliance: licensing, audits, reporting overhead
- Insurance: significant asset/liability premiums
- Corporate: governance, legal, finance support
Capex ~EUR 0.7bn (2024) for new builds, retrofits and storage (battery add-ons ~EUR 250–400/kWh). O&M driven by planned outages, spares and contractors; condition-based maintenance can cut unplanned downtime ~30%. Fuel, EUA (~EUR 85/t in 2024) and waste/decommissioning provisions are material; personnel ~8,000 and transmission tariffs ~12% of Finnish residential bill.
| Item | 2024 |
|---|---|
| Capex | ~EUR 0.7bn |
| Battery add-on | EUR 250–400/kWh |
| EUA price | ~EUR 85/t |
| Employees | ~8,000 |
| Transmission tariff | ~12% |
Revenue Streams
Revenues come from wholesale markets and direct offtake, with Fortum selling roughly 40 TWh in 2024, blending spot, forward and bilateral contracts. Shaped products and flexibility solutions capture premiums by matching production to demand peaks. Cross-border trading across Nordic and Continental hubs enhanced returns in 2024 through arbitrage. Systematic hedging reduced exposure and helped stabilize earnings versus volatile spot prices.
District heating and industrial steam are sold under long-term contracts, with indexation tied to CPI—Euro area inflation averaged about 2.3% in 2024—providing inflation protection. Efficiency measures (network losses, CHP optimization) have improved margins year-on-year. High reliability and >99% availability in central plants underpin contract renewals and customer retention.
Payments for reserves, frequency response and black start are procured by TSOs (Fingrid, Statnett, Svenska Kraftnät) via formal tenders and market platforms, and Fortum monetizes hydro flexibility to provide these system services. Fortum's hydropower fleet (~2.9 GW) captures capacity and ancillary-payments, with revenues often rising when spot power prices fall, making them countercyclical to energy prices. Tender awards and reserve prices vary by market and contract duration.
PPAs, green premiums, and Guarantees of Origin
Corporate PPAs typically include mid-single-digit €/MWh premiums for low-carbon supply; in 2024 European corporate PPA premiums averaged around mid-single digits €/MWh. Guarantees of Origin and certificates enable customer ESG claims and traceability. Structured deals add customization value (shaping, balancing, profile), while duration and counterparty credit remain primary pricing drivers.
- Premiums: mid-single-digit €/MWh (2024)
- GOs: enable ESG claims and traceability
- Structured deals: customization value
- Pricing: driven by tenor and credit quality
Energy solutions, ESCO, and consulting
Fortum monetizes energy solutions through performance-based ESCO contracts that in 2024 typically share 10–30% of realized energy cost savings with clients, while on-site generation, heat pump installations and efficiency retrofit projects generate upfront and project-based fees. Recurring revenue comes from digital monitoring and energy-as-a-service subscriptions, and advisory services and audits deepen client relationships and drive higher lifetime value.
- Performance-based share: 10–30% of savings
- Project fees: on-site generation, heat pumps, retrofits
- Recurring: digital monitoring subscriptions
- Advisory: upsell and client retention
Fortum sold ~40 TWh in 2024 via spot, forwards and bilateral contracts, using shaped products and hedges to stabilize earnings. District heating long-term contracts indexed to 2024 Euro CPI ~2.3% protect margins; hydropower (~2.9 GW) earns ancillary payments countercyclical to spot. Corporate PPAs carry mid-single-digit €/MWh premiums; ESCO deals share 10–30% of realized savings.
| Revenue stream | 2024 metric | note |
|---|---|---|
| Energy sales | ~40 TWh | spot/forward/bilateral |
| Hydro/ancillaries | ~2.9 GW | capacity+reserves |
| PPA premium | mid-SD €/MWh | low-carbon |
| ESCO | 10–30% share | performance-based |