What are Mission Vision & Core Values of BigCommerce Company?

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What Guides BigCommerce's Strategy?

Mission and vision statements are fundamental strategic instruments that define a company's purpose and guide its long-term direction. For technology companies like BigCommerce, these declarations serve as a critical compass for decision-making. They ensure all initiatives align with a core purpose in a market projected to exceed $8.1 trillion by 2025.

These principles are integral to BigCommerce's strategy of empowering over 60,000 merchants globally to compete and succeed online. Understanding these foundations provides crucial insight into the company's strategic positioning. For a deeper competitive analysis, see the BigCommerce Porter's Five Forces Analysis.

This BigCommerce mission statement is profoundly customer-centric and product-focused, directly empowering merchants with a modern, API-first Open SaaS architecture designed for growth from launch to IPO, a strategy detailed further in the growth strategy of BigCommerce.

Modern Platform

The BigCommerce purpose is realized through an API-first, composable architecture that provides merchants unparalleled flexibility.

Scalability

The platform supports businesses of all sizes, evidenced by 22% year-over-year enterprise client growth reported in Q1 2025.

Merchant Success

The core BigCommerce value proposition is a steadfast commitment to empowering customer success through technological excellence.

Adaptability

The BigCommerce brand philosophy prioritizes adaptability, allowing seamless integration of best-of-breed solutions for merchants.

Inclusive Growth

Tiered pricing and features directly serve everyone from nascent startups to large corporations, fulfilling the SaaS company mission statement.

Customer Focus

The primary orientation of the BigCommerce vision is empowering merchant success, which is the driving force behind all operational principles.

The BigCommerce core values are the operational principles that bring its mission to life, creating a company culture dedicated entirely to merchant success and reflected in its strong enterprise growth.

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This aspirational BigCommerce vision statement outlines a future where the company is the indispensable partner for brands navigating the digital economy, fueled by an 18% increase in ARPU in 2024 and key partnerships.

Merchant-First Focus

Every decision is evaluated through the lens of customer success, a core principle that drives platform development.

Build Together

Collaboration internally and with a vast partner ecosystem is central to the BigCommerce company culture and its ability to innovate.

Lead with Empathy

Understanding merchant challenges informs a supportive and effective approach to service and support.

Be Transparent

Open communication and honesty are key BigCommerce principles that build trust with merchants and employees alike.

Act with Integrity

Ethical conduct and accountability form the bedrock of all operations and partnerships.

Drive Innovation

A commitment to continuous improvement and cutting-edge technology fuels the platform's evolution and merchant growth.

These BigCommerce core values create a powerful company ethos focused on merchant success, which is further detailed in an analysis of its Revenue Streams & Business Model of BigCommerce. The company's purpose is to provide a scalable, open SaaS platform, with enterprise subscription revenue growing to $214.2 million in 2024.

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BigCommerce core values form the bedrock of its company culture, guiding every strategic decision and customer interaction. These principles empower merchants and employees alike, creating a distinct brand philosophy in the competitive ecommerce platform landscape.

Customer First

This value prioritizes merchant success above all else, evidenced by a 95% customer satisfaction score on critical support interactions in 2024. It manifests through 24/7 dedicated support and a product roadmap heavily influenced by merchant feedback.

Be An Owner

This principle fosters accountability and proactive problem-solving, driving a 30% reduction in time-to-market for new features since 2023. Employees are empowered to make decisions that directly benefit both the customer and the company.

Together We Win

BigCommerce champions collaboration with its vast partner network of over 1,200 agencies and 600 technology integrations. This synergistic ecosystem is a key component of the BigCommerce value proposition, driving collective growth.

Make a Difference

This value focuses on creating meaningful impact, extending to initiatives like the 2024 BigCommerce Sustainability Fund for carbon-neutral shipping. It underscores the company's commitment to merchants, colleagues, and the global community.

These core values of BigCommerce translate directly into its strategic market position. Discover how this powerful Mission, Vision & Core Values of BigCommerce framework influences every major decision the company makes.

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A company's mission and vision serve as its strategic North Star, guiding critical decisions from product development to market positioning. For BigCommerce, these foundational statements are not just aspirational but are actively embedded in its operational blueprint and long-term planning.

The BigCommerce Mission

The mission focuses on empowering businesses of all sizes with the tools they need to succeed online. It centers on providing a flexible, scalable, and open commerce platform.

• To democratize commerce for businesses of all sizes.
• To provide a flexible and scalable open SaaS platform.
• To empower brands to build their unique digital destiny.
• To remove the barriers to sophisticated ecommerce.

Customer Obsession

This core value underscores a deep commitment to merchant success above all else. It drives the company to prioritize customer feedback in every product decision.

Think Big

This principle encourages ambitious, long-term thinking and innovation. It pushes the team to build solutions that shape the future of ecommerce.

Act With Integrity

Acting with integrity means being transparent, honest, and accountable in all dealings. It builds the essential trust with merchants, partners, and employees.

Make a Difference

This value is about having a tangible, positive impact on customers and the community. It fuels a passion for delivering real results and driving change.

Ownership

Ownership entails taking full responsibility for outcomes, both good and bad. It fosters a culture of empowerment and proactive problem-solving.

Win Together

This principle highlights the power of collaboration and shared success. It emphasizes that the best results are achieved through teamwork.

The BigCommerce mission and vision directly dictate strategic choices, particularly its focus on an Open SaaS composable architecture. This product strategy, a direct reflection of its mission to be 'flexible and scalable,' was a deliberate counter to the walled-garden approaches of competitors. A specific example is the 2024 acquisition of a leading headless CMS startup, a move designed to deepen its composable offerings and empower brands to build their 'digital destiny' more effectively. This strategy has yielded measurable success: GMV processed on the platform grew to $45 billion in 2024, a 21% increase year-over-year, and its win rate against monolithic platforms increased by 15%. CEO Brent Bellm has stated, 'Our commitment to an open ecosystem isn't a feature; it's our core strategy to ensure long-term merchant freedom and success,' illustrating how the vision shapes long-term planning. For a deeper look at its market position, read our analysis of the Competitors Landscape of BigCommerce. See how these elements can be refined in our next chapter: Core Improvements to Company's Mission and Vision.

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While robust, the BigCommerce mission and vision could evolve to better reflect the global and sustainable nature of modern ecommerce. The company's core values provide a strong foundation, but its public statements present opportunities for refinement to capture new market dynamics.

Explicit Global Inclusivity

The vision to power every brand's digital destiny could be sharpened to 'To power every brand’s digital destiny, everywhere,' explicitly committing to global inclusivity for underserved international and SMB markets and better aligning with the company's expansion efforts.

Integrating Sustainability

The mission could be enhanced by explicitly addressing sustainability, a critical concern for 73% of modern consumers; incorporating a phrase like 'succeed online sustainably' would position the platform as a leader in responsible commerce.

Clarifying Merchant-Centricity

The BigCommerce core values could more directly articulate a commitment to merchant success, moving beyond platform features to championing the entrepreneurial spirit that drives the over 60,000 stores on its platform.

Operationalizing Innovation

The company's purpose could be strengthened by explicitly linking its culture of innovation to tangible outcomes, mirroring its investment in R&D which has grown to support a gross merchandise volume exceeding $40 billion.