What is Sales and Marketing Strategy of Good Times Company?

Company-operated units remain the revenue core: Good Times QSRs prioritize convenience and frequency; Bad Daddy’s delivers higher check, occasion-driven visits, shaping blended economics.

Since 2020 GTIM scaled native web/app ordering, curbside and order-ahead to lower third-party fees and capture first-party data; digital mix trends toward peers' >35% during peak promotions and custard drops.

DoorDash, Uber Eats and Grubhub extend trade areas for Bad Daddy’s and select Good Times sites, boosting average checks (alcohol at Bad Daddy’s) while commissions prompt menu and bundle strategies.

Good Times drive-thru captures 65%+ of QSR transactions in peak windows, with LTOs and daypart bundles increasing throughput and ticket efficiency.

Bad Daddy’s grew catering post-2022 with shareables, burger bars and limited alcohol-to-go in some jurisdictions, adding weekday incremental sales as hybrid work normalized.

Market-limited tests of branded sauces and custard pints extended brand presence with minimal capex; results guide potential omnichannel retail rollouts.

Good Times emphasizes premium burgers and frozen custard using all-natural ingredients and neighborhood service, positioning as a craft-forward fast-casual option that balances quality with convenience.

The chain separates itself through drive-thru convenience, cleaner labels, and regional flavors like green chile, while sister concepts capture dine-in, chef-driven occasions to expand total addressable occasions per guest.

Positioned on quality-per-dollar rather than lowest price, the brand highlights fresh prep, sustainably minded sourcing, and indulgent limited-time offers that align with 2024–2025 consumer trade-up trends for modest price premiums.

Messaging is unified across in-store, digital, delivery, and community channels to reinforce ingredient integrity; the company monitors sentiment and competitive cycles and prefers LTO pivots over permanent menu bloat to protect throughput and margins.

Objective: Reassert quality leadership in QSR burgers with kitchen-closeups, rancher spotlights and 'no antibiotics ever' badges across paid social, OOH near drive-thru corridors, radio and in-app CRM; achieved a mid-teens lift in burger LTO sell-through and improved ad recall, strengthening price elasticity during 2024 beef inflation.

Objective: Drive frequency and dessert attach using limited flavors, countdown clocks and UGC challenges on TikTok, Instagram Reels, email/SMS and in-store POP; results showed dessert mix up 200–400 bps during drop weeks and digital orders up 8–12% versus baseline.

Objective: Elevate check averages and evening traffic with chef-authored burgers paired with regional craft beers; channels included paid social, PR, in-restaurant merchandising and brewery partnerships; feature items hit 7–10% menu mix and bar sales mix rose 150–300 bps.

Objective: Capture off-premise and incremental dayparts with family bundles and burger-fries-shake trios, geotargeted ads after 8 pm on delivery marketplaces, app and paid search; delivery checks ran 15–25% above dine-in QSR checks and late-night transactions rose 10–18% in tests.

Objective: Anchor local relevance with game-day specials, youth sports sponsorships and charity custard days across local radio, OOH, team partnerships and field marketing; delivered trade-area awareness lifts, repeat visits and strong PR goodwill during competitive openings.

Campaign tracking combined POS mix, digital order uplifts, CRM engagement and media recall; marketplace visibility and influencer-driven earned media were key drivers of new-customer acquisition and repeat frequency—see further context in Growth Strategy of Good Times.