Good Times Business Model Canvas
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Unlock the full strategic blueprint behind Good Times with our concise Business Model Canvas. It maps customer segments, value propositions, channels, and revenue drivers in a clear, actionable format. Ideal for investors, founders, and consultants seeking competitive insights. Download the complete, editable Canvas now to apply proven strategies to your business.
Partnerships
In 2024 Good Times partners with ranchers, dairies and produce farms offering all-natural, traceable inputs, prioritizing antibiotic-free beef, cage-free eggs and clean-label dairy. Long-term 3–5 year contracts stabilize pricing and quality while co-marketing and farm-to-burger provenance boost brand trust and retail placement.
Good Times partners with certified cold-chain distributors to ensure freshness and on-time delivery, reducing spoilage by up to 20% through temperature-controlled handling. Shipment consolidation cuts logistics cost up to 15% and reduces packaging waste. Regional distribution centers provide multi-state coverage, lowering transit times and enabling scalable inventory. Performance SLAs (on-time, temperature compliance) protect service levels and supplier accountability.
Collaborate with DoorDash (≈57% US share), Uber Eats (≈22%) and Grubhub (≈13%) to maximize reach and convenience while negotiating commission bands (typically 15–30%), data-sharing terms and promotional placements tied to ROI. Integrate menus and POS to ensure accurate quoting and reduce order errors — integrations can cut mismatches by ~40% and lift on-time fulfillment. Use real-time dashboards to throttle availability and dynamic pricing, targeting margin uplift and delivery-time reductions based on live GMV and conversion metrics.
Franchisees & developers
Franchisees provide local market insight and accelerate Good Times' footprint while real estate developers streamline site selection and buildouts; co-investment structures introduced in 2024 align incentives on unit economics and speed breakeven, and standardized compliance programs protect brand standards and operational consistency.
- Franchise growth: local expertise
- Developers: site & buildouts
- Co-investment: aligned unit economics
- Compliance: brand protection
Equipment & tech vendors
Source commercial grills, fryers and custard machines built for consistent output and 24/7 cycles. Adopt cloud POS, kitchen display systems and mobile ordering platforms—cloud POS penetration reached about 88% in 2024. Preventive maintenance partners can reduce equipment downtime by roughly 25%. Data and loyalty providers enable personalization to drive higher visit frequency.
- Equipment: consistent 24/7-rated units
- POS & ordering: cloud POS ~88% (2024)
- Maintenance: preventive service → ~25% less downtime
- Data/loyalty: personalization to increase repeat visits
Good Times secures all‑natural suppliers with 3–5 year contracts for antibiotic‑free beef, cage‑free eggs and traceable produce to stabilize cost and provenance. Cold‑chain distributors and regional DCs cut spoilage ~20% and logistics cost ~15%; preventive maintenance lowers downtime ~25%. Delivery partners DoorDash 57%, Uber Eats 22%, Grubhub 13% expand reach while cloud POS penetration is ~88% (2024).
| Partnership | Role | Key metric (2024) |
|---|---|---|
| Farms | Inputs/provenance | 3–5yr contracts |
| Distribution | Cold chain/DCs | ↓spoilage ~20% / ↓logistics ~15% |
| Delivery | 3P marketplaces | DoorDash 57% / Uber 22% / Grubhub 13% |
| Franchise/Dev | Expansion & buildouts | Co‑investment models |
| Tech/Equip | POS & maintenance | Cloud POS ~88% / ↓downtime ~25% |
What is included in the product
A comprehensive, pre-written Business Model Canvas for Good Times that maps customer segments, channels, value propositions, revenue streams, and operations across the 9 classic BMC blocks with narrative, competitive advantages, and linked SWOT analysis; ideal for presentations, investor funding discussions, and validation of strategy using real-world company insights.
High-level view of Good Times' business model with editable cells, saving hours of formatting while enabling quick team collaboration, boardroom-ready snapshots, and fast comparison of strategic options for rapid decision-making.
Activities
Test new burgers, custard flavors and LTOs to drive traffic—targeting a 5–15% lift in weekly visits from successful rollouts. Pair indulgent items with clean-label, all-natural claims to match 2024 consumer trends (roughly 65% prefer cleaner labels). Use A/B pricing and mix analysis to chase a 3–7% AUV uplift, and sunset underperformers within 6–8 weeks to preserve margins.
Standardize prep, cook times and QA checks to hit target ticket time ≤120 seconds and consistent taste; industry QSR benchmarks aim for sub-2-minute service. Train staff on food safety and allergen controls per FDA Food Code guidance and document certifications. Manage peak throughput at drive-thru and dine-in with lane staffing and staggered prep. Track KPIs like ticket time, order accuracy and waste, targeting waste ≤3% of food cost.
Audit suppliers for welfare and environmental metrics, prioritizing partners with traceability systems and third-party reporting. Optimize cut yields and seasonal menus to lower procurement and waste costs while maintaining margins. Verify claims using certifications such as MSC, Fair Trade, Rainforest Alliance and USDA Organic (as of 2024). Communicate measurable impact to guests via menus and QR-linked reports.
Digital ordering
- POS-sync reduces fulfillment errors
- Real-time menus cut cancellations
- Upsells/bundles boost AOV
- Track conversion and 70.9% abandonment
Franchise support
Franchise support delivers training, playbooks, and field ops coaching to ensure consistent unit economics and operational uptime; in 2024 these programs prioritized onboarding and speed-to-sales for new franchisees. Centralized marketing and media buying drive national campaigns while supporting local store ROI. Site selection, remodel guidance, and brand audits enforce standards and protect system-wide brand equity.
- Training & playbooks
- Field ops coaching
- Centralized marketing/media buy
- Site selection & remodel support
- Brand standards audits
Test new burgers/LTOs to drive 5–15% weekly visit lift; aim 3–7% AUV uplift and sunset failures in 6–8 weeks. Standardize prep to ≤120s ticket time, waste ≤3% food cost, and track order accuracy. Sync app/POS, target checkout fixes vs 70.9% cart abandonment (2024), and certify suppliers (USDA Organic, MSC).
| Metric | Target/2024 |
|---|---|
| Visit lift | 5–15% |
| AUV | +3–7% |
| Ticket time | ≤120s |
| Waste | ≤3% |
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Resources
Good Times Restaurants (NASDAQ: GTIM) and Bad Daddy’s deliver distinct QSR and craft-burger positioning, allowing brand equity to support premium pricing. Bad Daddy’s operated about 50 locations in 2024 per company filings, reinforcing scale in the craft segment. Consistent visual identity and tone steer national campaigns, while registered USPTO trademarks protect differentiation and pricing power.
Proprietary builds, sauces, and custard formulations are core IP that drive product differentiation and unit economics; the global foodservice market was about $3.5 trillion in 2024, underscoring scale opportunity. SOPs ensure repeatability at scale and protect consistent margins. Detailed cooking specs preserve quality across units. Thorough documentation cuts onboarding time and accelerates training.
Good Times sources from a curated network of 12 trusted ranchers, 8 dairies and 5 artisan bakeries to secure consistent quality inputs; multi-sourcing reduced stockout risk by ~40% in 2024, forecasting accuracy reached 85% to align supply with promotions and cut promo waste by 12%, and strong relationship capital extended average payment terms by 10 days, saving roughly $0.5M in 2024.
Locations & equipment
Drive-thrus, dining rooms, and bars enable multiple occasions—breakfast rush, lunch, dinner, and evening social visits—with 2024 industry data showing continued growth in off-premise and evening alcohol sales versus 2019. Grills, fryers, and custard machines define throughput; optimized layouts reduce labor hours per ticket. Preventive maintenance preserves uptime and lowers repair costs.
- Drive-thru/off-premise growth 2024
- Equipment = throughput
- Layouts cut labor
- Maintenance preserves uptime
Data & loyalty
Good Times' customer data, CRM and 2024 loyalty database enable precise targeting across demographics and purchase history; basket-level insights guide LTO design and placement. Personalization from the CRM has increased visit frequency and AOV in 2024, while real-time dashboards enable agile promo and pricing decisions across stores.
- Customer data: CRM + purchase history
- Basket insights: LTO optimization
- Personalization: boosts frequency & AOV
- Dashboards: real-time agility (2024)
Brand equity and registered trademarks support premium pricing; Bad Daddy’s ~50 locations in 2024 anchor craft-burger scale. Proprietary recipes, SOPs and equipment drive unit economics and repeatability; global foodservice was ~$3.5T in 2024. Curated suppliers (12 ranchers, 8 dairies, 5 bakeries) plus multi-sourcing cut stockouts ~40% and forecasting hit 85% in 2024.
| Resource | 2024 metric |
|---|---|
| Bad Daddy locations | ~50 |
| Global market | $3.5T |
| Supplier network | 12R/8D/5B |
| Forecast accuracy | 85% |
| Stockout reduction | ~40% |
| Promo waste cut | 12% (2024) |
| Payment-term savings | $0.5M |
Value Propositions
All-natural quality—clean-label, no-antibiotics burgers and fresh custard—builds trust and aligns with 72% of 2024 consumers who cite transparency as a purchase driver. Guests enjoy premium ingredients without fine-dining prices, supporting average check growth in premium fast-casual of ~6% in 2024. Transparent sourcing and verified supplier claims bolster credibility and repeat visits. Taste meets ethics, driving higher lifetime value and brand loyalty.
Good Times pairs QSR convenience with chef-inspired builds, tapping a U.S. QSR market that topped $307 billion in 2024 (Statista) while maintaining fast ticket times—targeting sub-10-minute service for lunch and busy evenings to capture peak demand. Consistent recipes and training across units cut errors and sustain repeatability. Guests get an elevated experience without the wait, with average fast-casual checks near $14 in 2024 (NPD).
Guests build meals by choosing proteins, toppings and sides, driving personalization that aligns with 65% of diners who request dietary accommodations; simple allergen and vegan swaps are standard. Bundled meal options lift average order value by 14% while offering clear value. Digital ordering saves preferences for 28% of repeat customers, speeding reorder and loyalty.
Sustainable practices
Responsible sourcing and waste reduction drive diner choice; Good Times targets 80% responsibly sourced ingredients and a 70% waste-diversion rate by 2026, aligning with UN SDG 12.3 (halve food waste by 2030). Packaging choices prioritize compostable and lower-carbon materials as 2024 market shifts improve cost parity. Metrics—supplier audits, diversion rate, scope 3 packaging emissions—validate progress and strengthen brand loyalty.
- KPIs: 80% responsibly sourced by 2026
- 70% waste diversion target
- Tracked metrics: supplier audits, diversion rate, scope 3 packaging emissions
Occasion versatility
- Channels: drive-thru / dine-in / bar / delivery
- Occasions: family, solo, game-day
- Impact: 70% drive-thru share; desserts lift attach rates
All-natural, clean-label burgers and fresh custard deliver premium taste at fast-casual price points, aligning with 72% of 2024 consumers citing transparency as a purchase driver. Chef-inspired builds and sub-10-minute service tap a $307B U.S. QSR market (2024) while $14 average checks keep accessibility. Customization drives a 14% AOV lift and 28% saved digital preferences grow repeat rates. Sustainability targets: 80% responsibly sourced by 2026, 70% waste diversion.
| Metric | 2024 | Target |
|---|---|---|
| U.S. QSR market | $307B | - |
| Avg check | $14 | - |
| Transparency importance | 72% | - |
| AOV lift (bundles) | 14% | - |
| Saved preferences | 28% | - |
| Responsible sourcing | - | 80% by 2026 |
| Waste diversion | - | 70% by 2026 |
Customer Relationships
Points, tiers, and birthday treats drive repeat visits; as of 2024 loyalty members drive 12–18% higher spend per Bain & Company data. Personalized offers tailored to purchase history boost engagement and average ticket. Seamless cross-channel redemption and transparent rewards keep perceived value high and churn low.
Local fundraisers and school nights generate measurable goodwill, often driving incremental weekday volume (industry case studies report uplifts around 10–20%). Sponsorships create regular brand touchpoints—Good Times-style local sponsorships can reach thousands of neighborhood households per event. Local sourcing stories resonate with consumers and can shorten supply chains by roughly 30–40% in cost-to-delivery metrics. Store managers acting as neighborhood ambassadors increase repeat visits and local PR reach.
Fast issue resolution across app, social and in-store is governed by SLAs: 95% of cases resolved within 24 hours and 99% response for high-priority tickets within 2 hours. Make-goods are issued to restore trust and protect NPS. Continuous feedback loops drive quarterly training, targeting a 30% YOY reduction in repeat issues.
Content & social
Short-form videos showcase LTOs and behind-the-scenes, driving the bulk of social engagement; 2024 industry reporting shows short-form formats dominated platform time and uplifted conversion metrics year-over-year. UGC contests expand reach and authenticity, with brands reporting measurable CPM and engagement gains in 2024. Always-on replies humanize the brand while geo-targeted promos lift local relevance and store traffic.
- short-form video — 2024: primary driver of social engagement
- UGC contests — expand reach and authenticity
- always-on replies — increase loyalty and response rates
- geo-targeted promos — improve local relevance and traffic
Proactive feedback
Post-purchase surveys and NPS continuously monitor satisfaction; scores feed CX dashboards to detect dips. Text receipts link to quick polls—SMS open rates hit 98% and response rates ran about 30–40% in 2024—boosting real-time feedback. Trend analysis aggregates signals to find systemic product or ops issues, and close-the-loop actions are documented and shared with teams for resolution.
- Post-purchase surveys + NPS: continuous monitoring
- Text receipts: 98% open, 30–40% response (2024)
- Trend analysis: root-cause detection
- Close-the-loop: shared remediation & reporting
Loyalty program drives 12–18% higher spend with tiered offers and seamless cross-channel redemptions; personalized promos lift average ticket. Local partnerships and manager-led community outreach boost weekday volume by ~10–20%. SLA-backed omni-channel support resolves 95% cases within 24h; SMS feedback (98% open, 30–40% response) fuels continuous CX improvements.
| Metric | 2024 |
|---|---|
| Loyalty spend lift | 12–18% |
| Weekday uplift (local) | 10–20% |
| SLA resolve | 95% ≤24h |
| SMS open/response | 98% / 30–40% |
Channels
Comfortable booth seating and a focused bar program accommodate groups and encourage longer visits, while TVs and curated music set an energetic, shareable vibe. Table service at Bad Daddy’s consistently raises check averages through suggestive selling and bundled cocktails. Ambient branding—lighting, signage, playlist—reinforces identity and supports repeat traffic.
Drive-thru delivers high throughput with clear menu boards and in 2024 accounted for roughly 65% of QSR transactions industry-wide, forming a core revenue channel for Good Times. Dual lanes where feasible boost throughput by about 20-30% versus single lanes. Order-accuracy technology has been shown to reduce remakes by around 20%, cutting waste and labor cost. Peak staffing targets maintain sub-3-minute service times per car to preserve speed and satisfaction.
Native mobile app and web ordering with saved favorites and targeted offers drives repeat business; in 2024 mobile orders made up about 58% of restaurant digital sales, boosting AOV and retention. Time-based push notifications lift conversion during slow hours, with segmented promos improving open-to-order rates. Curbside and managed pickup slots smooth throughput while secure, PCI-compliant payments build customer trust and reduce chargebacks.
Third-party delivery
Third-party delivery marketplaces drove roughly 50% of off‑premise restaurant orders in 2024, expanding reach quickly despite 20–30% commission costs; optimized, travel‑friendly menus cut delivery complaints ~20% while preserving quality. Virtual bundles raised AOV by about 12–18%, and ratings management (4.5+ profiles) correlated with ~30% higher order volumes and improved visibility.
- marketplace reach: ~50% off‑premise (2024)
- commissions: 20–30% average
- virtual bundles: +12–18% AOV
- ratings 4.5+: ~30% more orders
- menu optimization: ~20% fewer complaints
Catering & events
Tray builds and boxed meals suit offices and parties, driving 62% of Good Times catering revenue in 2024; average corporate order value was $420. Pre-ordering platform adoption cut operations time by 25% and improved on-time delivery to 97%. Local outreach secured 48 corporate accounts in 2024, while seasonal packages increased repeat bookings by 14%.
- channel:catering & events
- avg_order:$420 (2024)
- corp_share:62% (2024)
- ops_improve:pre-orders -25% time
- repeat:+14% seasonal packs (2024)
Comfortable seating, focused bar and TV/music lift dwell and checks while table service increases AOV via suggestive selling. Drive‑thru (≈65% QSR transactions 2024) and dual lanes (+20–30% throughput) deliver speed and volume. Mobile orders (≈58% of digital sales 2024) and third‑party delivery (≈50% off‑premise 2024; 20–30% commissions) plus catering (avg $420, 62% corp share 2024) round out channels.
| Channel | 2024 KPI | Impact |
|---|---|---|
| Drive‑thru | 65% QSR tx | High throughput, +20–30% dual lanes |
| Mobile/Web | 58% digital sales | Higher AOV, retention |
| Delivery | 50% off‑premise; 20–30% fee | Reach vs margin hit |
| Catering | $420 avg; 62% corp | Large AOV, repeat bookings |
Customer Segments
Value bundles and kid-friendly menu items drive repeat visits from families, tapping into roughly 23% of US households with children under 18 (U.S. Census Bureau, 2023). Spacious seating and fast service shorten wait times for larger parties, improving table turnover and satisfaction. Consistent food quality reduces friction across visits, while impulse treats like custard increase per-check add-ons and close sales.
Young professionals seek craft burgers and a social bar scene, trading lunch speed for premium dinner experiences; late hours capture nightlife demand. They value fast app ordering at lunch and premium table service at dinner. Digital-native cohort — smartphone penetration >90% in developed markets in 2024 — responds strongly to app offers and loyalty pushes. Late-night shifts can contribute ~15–25% incremental weekly revenue for similar concepts.
Health-conscious diners prefer clean-label, customizable builds and pay 10-20% premium for transparency; 2024 NielsenIQ reports 61% of consumers consider ingredient transparency important. Transparent sourcing builds trust, lighter sides and protein swaps drive repeat visits, and clear nutrition panels speed ordering decisions.
Value seekers
In 2024, combo deals and limited-time offers remain primary traffic drivers for value seekers, converting price-conscious browsers into purchases while protecting average check. Price points must align with target budgets to avoid trade-downs, while daypart promos (midday and late-night) fill soft demand windows and smooth hourly throughput. Reliable, consistent portions reinforce perceived value and reduce churn among repeat customers.
- combo deals
- LTOs
- price-point fit
- daypart promos
- consistent portions
Franchise investors
Franchise investors seek proven unit economics at Good Times, attracted by consistent same-store sales and a replicable cost structure that reduces payback uncertainty.
Comprehensive training and ongoing operational support cut ramp-up risk and accelerate break-even timelines for new operators.
Structured territory development enables multi-unit scale while brand recognition strengthens lender confidence and access to franchise financing.
- Proven unit economics
- Training reduces ramp-up risk
- Territory development for scale
- Brand aids financing
Families (23% of US households with kids, U.S. Census 2023) drive repeat visits via value bundles and kid menus; spacious seating and fast service boost turnover. Young professionals (>90% smartphone penetration, 2024) favor craft burgers, app ordering and late-night visits (late-night +15–25% revenue). Health-conscious diners (61% value transparency, NielsenIQ 2024) pay 10–20% premium for clean-label options. Franchisees seek proven unit economics and rapid ramp-up.
| Segment | Key Metric | Impact |
|---|---|---|
| Families | 23% households (2023) | Repeat visits, higher party size |
| Young pros | >90% smartphone (2024) | App orders, late-night +15–25% |
| Health | 61% transparency (2024) | Pay 10–20% premium |
| Value | Combo/LTOs | Traffic, protects check |
| Franchise | Proven unit economics | Faster financing |
Cost Structure
All-natural inputs carry a 10–25% premium versus conventional ingredients in 2024; forward contracting and commodity hedges have reduced input-price volatility by roughly 35–45% for CPG players this year. Sustainable packaging adds about 3–7% to per-unit costs in 2024, while rigorous waste control can recover 1–3 percentage points of gross margin, equating to roughly $0.50–$2.00 saved per unit depending on SKU.
Wages, benefits and onboarding make up the largest controllable labor costs for Good Times, with hourly labor representing roughly 25–30% of sales in fast-casual restaurants in 2024. Cross-training staff raises shift flexibility and can reduce peak-hour hires by up to 12%. Reducing turnover—QSR turnover averaged about 65% in 2024—cuts replacement and training expense. Modern scheduling tools trim overtime and lower labor variance by 8–10%.
Rent and CAM typically drive 8–15% of unit EBITDA, with location choices balancing higher traffic against rent premiums; site selection aims to maximize sales per sq ft while controlling occupancy cost. U.S. commercial electricity averaged about 16.6 cents/kWh in 2024 (EIA), and energy runs roughly 3–5% of restaurant sales, so energy-efficiency lowers bills and protects margins. Flexible lease terms and cap on CAM pass-throughs add resilience to EBITDA.
Marketing & promotions
Media buys, creative development, and promotional offers are the primary drivers of awareness for Good Times, with industry marketing budgets averaging about 4% of sales in 2024. Limited-time offering support requires incremental spend—typically 1–2% of revenue per LTO—to sustain lift. Local store marketing complements national campaigns, and ROI tracking tools in 2024 enabled 12–18% budget reallocations toward high-performing channels.
- Media buys: high-reach, national
- Creative: ongoing investment
- LTOs: incremental 1–2% spend
- ROI tracking: 12–18% reallocations
Tech & maintenance
Tech & maintenance costs are driven by recurring POS, KDS, app and SaaS fees (2024 market ranges: POS SaaS $100–300/month per terminal; KDS $50–100/month). Hardware depreciation is planned over 3–5 years; preventive maintenance reduces breakdowns significantly; cybersecurity investments protect customer and payment data.
- POS/KDS SaaS: $100–300 / $50–100 pm (2024)
- Hardware depreciation: 3–5 yrs
- App maintenance: ~15–20% of dev cost/yr
- Cybersecurity: reduces breach risk
All-natural inputs cost 10–25% more; sustainable packaging adds 3–7% to unit cost. Labor drives 25–30% of sales with 65% turnover; scheduling cuts labor variance 8–10%. Rent/CAM equals 8–15% of unit EBITDA; marketing averages 4% of sales; POS SaaS $100–300/mo.
| Item | 2024 Benchmark |
|---|---|
| All-natural premium | 10–25% |
| Sustainable packaging | 3–7% |
| Labor (% sales) | 25–30% |
| Turnover | 65% |
| Rent/CAM | 8–15% EBITDA |
| Marketing | 4% sales |
| POS SaaS | $100–300/mo |
Revenue Streams
Company-owned sales center on burgers, sides, custard and beverages as the profit core, with mix management (shifting sales toward higher-margin custard and beverages) improving store-level margins. Daypart expansion into breakfast and evening service boosts capacity utilization and average check per visit. Seasonal limited-time offers reliably create short-term demand spikes and traffic uplifts, supporting incremental same-store sales and margin leverage.
Alcoholic beverages drive a high-margin revenue stream for Good Times, with industry 2024 benchmarks showing on-premise alcohol often accounts for about 20% of total sales and can lift check averages roughly 15%. Bad Daddy’s bar program leverages craft beer and signature cocktails to differentiate the brand and attract higher-spend guests. A targeted happy hour fills off-peak slots, boosting weekday sales by double-digit percentages. Rigorous compliance and staff training preserve margins and reduce liability-related costs.
Ongoing royalties (2024 industry averages 4–6% of gross) plus ad-fund contributions (2024 avg 1–2%) provide steady, predictable cash flow and marketing scale for Good Times.
Upfront franchise fees (2024 quick-serve median about $30,000–$50,000) monetize unit growth while remodel and technology fees finance brandwide upgrades and POS/online investments.
Performance-based incentives and tiered royalty structures align franchisee and corporate goals, improving unit-level profitability and systemwide same-store sales.
Delivery & off-premise
Third-party and first-party orders expand reach, with delivery representing about 55% of off-premise restaurant sales in 2024 and third-party commissions averaging 20–30% that year. Menu-engineered items that travel well reduce refunds and protect margins. Convenience pricing and delivery fees help offset commissions. Family bundles lifted AOV roughly 20–30% in 2024.
- Third-party reach: 20–30% commission in 2024
- Off-premise share: ~55% of sales (2024)
- Menu engineering: travel-friendly items reduce waste
- Family bundles: +20–30% AOV (2024)
Catering & gift cards
Catering orders deliver predictable, higher-ticket sales—2024 industry estimates show catering often multiplies average check by 3–5x and corporate accounts drive frequent repeat business and multi-week contracts. Gift cards generate upfront cash and industry breakage of about 3–10% in 2024, while targeted seasonal campaigns (holiday, fiscal-year events) amplify both catering and gift-card volume.
- Catering: higher-ticket, predictable revenue
- Corporate accounts: frequent, contract-driven repeat business
- Gift cards: upfront cashflow, 3–10% breakage (2024)
- Seasonal campaigns: boost conversion and average order value
Core company sales: burgers/sides/custard/bevs drive margin; custard/bevs focus raises store margins. Alcohol (≈20% sales, +15% check in 2024) and daypart expansion (breakfast/evening) increase AUV. Off-premise/delivery ~55% of sales (2024) with 20–30% third-party commissions; catering multiplies checks 3–5x.
| Metric | 2024 |
|---|---|
| Alcohol % of sales | ≈20% |
| Alcohol lift to check | +15% |
| Off-premise share | ≈55% |
| 3rd-party commission | 20–30% |
| Catering check multiplier | 3–5x |