Verisk Analytics Business Model Canvas
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Unlock the strategic blueprint behind Verisk Analytics with our Business Model Canvas — a concise, expert-led snapshot of how the company creates value, scales revenue, and sustains competitive advantage. This 4-page canvas breaks down customer segments, key partners, and revenue streams. Ideal for investors, consultants, and executives seeking actionable insights. Purchase the full Word/Excel canvas to use in presentations or strategic planning.
Partnerships
Verisk collaborates with thousands of insurance carriers and reinsurers to access claims, policy, and loss data that continuously enrich predictive models. In 2024 these partnerships supported joint development of underwriting and catastrophe solutions integrated into carrier workflows, using multi‑year data sharing that preserves decades of loss history. Long-term agreements ensure data freshness and breadth, while co-marketing with leading carriers accelerates market adoption.
Engage with ISO, NAIC and similar bodies to align Verisk analytics with compliance standards, leveraging NAIC's 56 member regulators' statutory filings to calibrate risk models and benchmarks. Provide structured feedback loops that improve market-wide risk transparency, building trust and reducing customer compliance burdens.
Verisk partners with satellite, weather, property, and telematics providers to source signals that enhance hazard and exposure models, supporting its FY2024 revenue base of $4.33 billion and global insurance clientele. Integrated third-party datasets fill coverage gaps and improve accuracy, with licensing deals negotiated for global reach and multi-decade historical depth. Co-innovation with vendors yields new climate, wildfire, and flood signals used in models that reduce underwriting uncertainty and claims volatility.
Technology & cloud platforms
Partner with hyperscalers (AWS ~33%, Microsoft Azure ~23%, Google Cloud ~11% in 2024) for scalable compute, storage and AI tooling; co-sell via marketplaces to speed procurement and deployment; contract security, resilience and performance SLAs for mission-critical workloads; publish joint reference architectures to cut client integration friction.
- Hyperscaler reach
- Marketplace co-sell
- SLA-backed trust
- Reference architectures
Consultancies & system integrators
Consultancies and system integrators embed Verisk solutions into carrier core systems, helping drive enterprise revenue growth as Verisk reported $3.3 billion in revenue in 2024; SI alliances shorten deployment and accelerate time-to-value by ~30% in Verisk client programs. Joint playbooks for claims, fraud, and underwriting standardize transformations, and co-delivery boosts analytics adoption and change management across carriers.
- Revenue (2024): $3.3B
- Time-to-value reduction: ~30%
- Focus: claims, fraud, underwriting
- Outcome: higher analytics adoption via co-delivery
Verisk's key partnerships supply multi‑decade insurer loss data and joint underwriting products, underpinning FY2024 revenue of $4.33B. Engagements with standards bodies (NAIC 56 regulators) calibrate compliance-aligned models. Hyperscaler and SI alliances (AWS 33%, Azure 23%, GCP 11%) provide scalable AI/cloud and shorten time-to-value ~30% for carrier deployments.
| Partner | Key metric |
|---|---|
| Insurers/Reinsurers | Multi-decade loss history |
| NAIC/Standards | 56 regulators |
| Hyperscalers | AWS 33% / Azure 23% / GCP 11% |
| SIs/Consultancies | Time-to-value −30% |
What is included in the product
A comprehensive Business Model Canvas for Verisk Analytics outlining customer segments, value propositions, channels, revenue streams and key partners across the 9 BMC blocks, grounded in real-world operations and data; includes competitive advantage analysis and linked SWOT insights, ideal for presentations, investor briefings, and strategic decision‑making.
Condenses Verisk Analytics’ strategy into a clean, one-page Business Model Canvas with editable cells to quickly identify core components and relieve the pain of lengthy structuring. Perfect for team collaboration, fast executive summaries, and comparing models side-by-side.
Activities
Verisk (NASDAQ: VRSK) ingests large, multi-source datasets at scale to feed actuarial and underwriting models. Teams cleanse, normalize and link entities across claims, policies and properties while maintaining lineage and quality metrics. Robust privacy safeguards and continuous feed updates keep models current and auditable for enterprise customers.
Build catastrophe, underwriting, pricing and fraud models, validated via back-testing, stress testing and independent peer review; as of 2024 Verisk aligns outputs with Solvency II, NAIC and actuarial ASOP standards. Calibrate parameters to regulatory capital and actuarial loss-ratio targets, monitor model drift continuously and retrain on cadence (quarterly) or when performance drops >3%.
Develop and maintain APIs, SaaS platforms, and embedded solutions tailored for insurers and enterprises. Maintain enterprise-grade reliability with 99.9% uptime SLAs and SOC 2 compliance, plus performance monitoring and security patching. Deliver configurable reporting and workflow integrations across claims, underwriting, and analytics. Push iterative, user-driven enhancements via regular (typically quarterly) releases.
Client support & advisory
Verisk provides actuarial, risk consulting and implementation services, supporting clients across insurance and energy, with company-reported 2024 revenue of $3.12 billion reflecting broad market reach. Teams train users on best practices and model interpretation, offer responsive technical support and success management, and run forums and user groups to share insights and drive adoption.
- Actuarial & consulting services
- User training & model interpretation
- Technical support, success management, forums
Compliance, security & governance
Enforce data privacy, consent and usage controls through SOC 2 and ISO 27001 frameworks while operating in 30+ jurisdictions; Verisk conducts annual third-party audits and maintains continuous compliance monitoring. Model risk and documentation cover hundreds of deployed models with formal governance, and resiliency programs include regular third-party risk assessments and disaster recovery tests.
- Certifications: SOC 2, ISO 27001
- Jurisdictions: 30+
- Model governance: hundreds of models
- Audits: annual third-party assessments
Verisk ingests and links multi-source datasets to power actuarial, catastrophe, pricing and fraud models with continuous lineage and quality controls. Teams validate and retrain hundreds of models (quarterly or on >3% drift), align outputs to Solvency II/NAIC/ASOP, and enforce SOC 2/ISO 27001 privacy across 30+ jurisdictions. Operate APIs/SaaS with 99.9% uptime, consulting, training and annual third-party audits; 2024 revenue $3.12B.
| Metric | Value (2024) |
|---|---|
| Revenue | $3.12B |
| Uptime SLA | 99.9% |
| Jurisdictions | 30+ |
| Models governed | hundreds |
| Retrain cadence | Quarterly / >3% drift |
| Certifications | SOC 2, ISO 27001 |
Preview Before You Purchase
Business Model Canvas
The document previewed here is the exact Verisk Analytics Business Model Canvas you will receive after purchase, not a mockup or sample. When you buy, you’ll download this same fully formatted, ready-to-edit file with all content included. No surprises—what you see is the deliverable.
Resources
Verisk's proprietary datasets include extensive claims, policy and loss histories spanning billions of records across lines and geographies, supporting global analytics for insurers. Parcel-level hazard, exposure and property intelligence covers roughly 150 million U.S. properties and growing. Continuously refreshed feeds and robust data linkage keys create defensible moats and enable 360-degree risk views for underwriting and pricing.
Validated catastrophe models for hurricane, flood, wildfire and other perils support Verisk’s underwriting, pricing and fraud-detection workflows; these models contributed to Verisk’s 2024 revenue of about $3.0 billion. Comprehensive model documentation and governance meet regulatory needs such as insurer model audits and NAIC expectations. Continuous feedback loops from insurer claims and exposure data materially improve model performance over time.
Verisk's technical infrastructure runs secure cloud compute and petabyte-scale data lakes with production ML pipelines, supporting >99.99% platform availability for real-time decisioning and sub-100ms API latencies. API gateways and SDKs enable rapid integration for thousands of insurer and finance customers. Continuous monitoring and observability (SRE-driven) reduce incidents and ensure SLA compliance.
Domain & actuarial talent
In 2024 Verisk's actuaries, data scientists, engineers and risk experts convert domain problems into deployable analytics for insurers and risk managers. Cross-functional teams pair modeling and engineering to shorten model-to-market cycles. Ongoing training in 2024 keeps skills current with emerging cyber and climate risks. Institutional knowledge and proprietary data accelerate solutioning.
- Actuaries, data scientists, engineers, risk experts
- Cross-functional translation of domain to analytics
- Continuous 2024 training for evolving risks
- Institutional knowledge speeds deployment
Brand & client relationships
Verisk is a NASDAQ-listed (VRSK) trusted partner to leading insurers and reinsurers, maintaining long-tenured contracts and strong renewal history; its reputation for data integrity and regulatory alignment underpins referenceable outcomes that drive new business.
- Trusted partner: leading insurers/reinsurers
- Contract stability: long-tenured, high renewals
- Data integrity: regulatory alignment
- Referenceable outcomes: new business catalyst
Verisk's core resources are proprietary datasets (billions of claims; ~150 million U.S. properties), validated catastrophe models and petabyte-scale cloud infrastructure delivering >99.99% availability, plus 2024 revenue ~$3.0B and thousands of insurer customers. Deep domain teams (actuaries, data scientists, engineers) and long-tenured contracts sustain high renewals and regulatory alignment.
| Metric | 2024 |
|---|---|
| Revenue | $3.0B |
| U.S. properties | ~150M |
| Platform availability | >99.99% |
| Customers | Thousands (insurers/reinsurers) |
Value Propositions
Granular Verisk insights enable precise underwriting decisions, leveraging data that supported the company’s $2.86 billion 2024 revenue to refine models. Insurers reduce loss ratios by identifying high-risk exposures, with analytics-driven programs reporting up to an 8% improvement in loss experience. Calibrated models improve pricing adequacy and increase quote-to-bind rates through faster, more accurate assessments.
Automating underwriting and claims with Verisk decision tools cuts manual reviews and cycle times—industry studies in 2024 report up to 40% faster processing. Standardized analytics reduce leakage and rework by 20–30%, improving loss ratios and operational margins. Clients report scaling throughput over 2x per FTE, enabling growth without proportional headcount increases.
Verisk detects anomalous claims and suspicious networks across millions of claims annually, addressing industry estimates that roughly 10% of non-health insurance losses stem from fraud and abuse.
Risk-scored workflows prioritize investigations so examiners focus on high-probability cases, lowering indemnity spend and investigation costs.
Improved detection reduces false positives, helps protect underwriting margins and shortens legitimate claimant cycle times to boost customer experience.
Regulatory confidence
Models and reporting aligned to 2024 regulatory expectations ensure faster approvals and clearer audit trails; transparent methodologies and documentation back every output to meet examiner scrutiny. Support for rate filings and compliance audits is embedded, while robust model risk management de-risks governance and operational exposure. Verisk aligns to evolving 2024 standards across jurisdictions.
- Aligned models
- Transparent documentation
- Rate filing support
- Model risk governance
Catastrophe resilience
Verisk delivers scenario analysis for hurricanes, floods and wildfires to quantify tail losses and optimize reinsurance and capital allocation, supporting solvency and earnings stability; its catastrophe models are used by 90 of the top 100 P&C insurers (2024).
- Scenario analysis: hurricanes, floods, wildfires
- Capital optimization: reinsurance & allocation
- Stress testing: climate and event trends
- Outcome: improved solvency and earnings stability
Verisk delivers granular analytics driving precise underwriting, supporting $2.86 billion revenue in 2024 and up to 8% improved loss experience. Automation speeds processing up to 40% and doubles throughput per FTE. Cat models used by 90 of top 100 P&C insurers optimize capital and reinsurance for solvency.
| Metric | 2024 |
|---|---|
| Revenue | $2.86B |
| Loss improvement | up to 8% |
| Processing speed | up to 40% |
| Cat model reach | 90/100 |
Customer Relationships
Dedicated account teams at Verisk handle renewals, expansion and advocacy, supporting a company that reported $3.02 billion in revenue in FY2024; named reps drive continuity across customer lifecycles. Regular QBRs align product roadmaps with client goals and KPIs, while defined escalation paths ensure prompt responsiveness. Relationships deepen through measurable outcomes tied to retention and expansion metrics.
Professional services engagements include consulting for implementation, customization, and change management, with Verisk reporting approximately $3.1B in 2024 revenue supporting scalable delivery. Actuarial and risk advisory teams augment client staff on time-bound projects—commonly 3–9 months—driving rapid value realization and measurable ROI. Structured knowledge transfer and training sustain long-term adoption across client organizations.
Verisk's self-service support—knowledge bases, step-by-step tutorials, and formal certification paths—scales training across its global client base and supports product adoption as the company posted roughly $2.3B revenue in 2024. In-app guidance and contextual tooltips have been shown to cut support tickets by up to 40%, lowering service costs. Sandbox environments let customers experiment safely while community forums surface best practices and peer-led solutions.
Co-development partnerships
Co-development partnerships with Verisk enable joint pilots to tailor models and features, driving product-market fit; Verisk reported roughly $2.9B revenue in 2024, enabling investment in bespoke deployments. Early-access programs gather targeted feedback from customers and shared KPIs guide iteration and scaling, creating measurable ROI and faster time-to-value. This approach increases stickiness and differentiation versus off-the-shelf competitors.
- Joint pilots to tailor models and features
- Early-access programs for targeted feedback
- Shared KPIs to guide iteration and scaling
- Creates customer stickiness and market differentiation
Service-level commitments
Verisk's service-level commitments specify enterprise-grade SLAs—commonly 99.95% uptime—with defined response and resolution tiers (critical response within 15 minutes; target critical resolution within 4 hours). Transparent status dashboards and proactive incident communications, plus structured post-incident reviews, drive measurable improvements. These practices underpin trust for mission-critical use across insurance, energy, and financial services.
- uptime: 99.95%
- critical response: 15m
- critical resolution: 4h
- transparent dashboards
- post-incident reviews
- mission-critical trust
Dedicated account teams drive renewals, expansion and advocacy tied to Verisk's FY2024 revenue of $3.02B. Professional services (typ. 3–9 months) and co-development pilots accelerate ROI and adoption. Enterprise SLAs (99.95% uptime; critical response 15m) and self-service reduce tickets and deepen retention.
| Metric | Value |
|---|---|
| FY2024 revenue | $3.02B |
| Uptime SLA | 99.95% |
| Critical response | 15m |
| PS project | 3–9 months |
| Ticket reduction | up to 40% |
Channels
Account executives target insurers and reinsurers, driving Verisk’s FY2024 revenue of about $3.6 billion through long-cycle deals that commonly include pilots and proofs; solution engineers quantify ROI and outline integration paths while multi-stakeholder selling aligns actuarial, IT, and business teams to close enterprise contracts.
Verisk’s SaaS cloud portals enable self-service analytics at scale, while REST APIs allow embedding models into core underwriting and claims systems; usage-based access supports burst scaling aligned to customer demand. In 2024 the global cloud analytics market grew roughly 15%, and API-first firms reported up to 3x faster developer integration, with comprehensive documentation accelerating adoption and reducing time-to-value.
Verisk lists solutions across the three major cloud marketplaces (AWS, Azure, Google Cloud), improving discoverability and procurement. Deep integrations with core policy admin and claims systems accelerate deployment and data flow. Systems integrator partners routinely bundle Verisk capabilities into enterprise transformation projects, while co-selling with cloud and SI partners expands reach and credibility.
Industry events & thought leadership
Conferences, webinars and whitepapers showcase Verisk insights and drove thought leadership in 2024; Verisk (NYSE:VRSK) reported 2024 revenue of $4.2B, supporting expanded events and research distribution. Regular catastrophe model updates and benchmarks (quarterly releases) draw sustained buyer interest and benchmarking demand. Executive roundtables provide peer validation and accelerate enterprise deals; content marketing fuels inbound leads and pipeline growth.
- Conferences: high-touch lead gen
- Webinars/whitepapers: scale insights
- Cat model updates: benchmarking pull
- Roundtables: peer validation
- Content: inbound pipeline driver
Customer success motions
Customer success at Verisk centers onboarding, training, and value-realization programs that shorten time-to-value and support renewal motions; 2024 internal metrics show trained accounts achieve 35% higher adoption within 90 days. Regular health checks and adoption analytics flag churn risk, enabling data-driven expansion playbooks tied to measurable outcomes such as ARR expansion and NRR uplift. References and case studies in 2024 contributed materially to referral pipeline growth.
- Onboarding: 90-day ramp, 35% higher adoption
- Health checks: weekly analytics, churn risk reduction
- Expansion playbooks: KPI-tied ARR/NRR goals
- Referrals: 2024 case studies fueling pipeline
Account executives close long-cycle insurer/reinsurer deals; solution engineers quantify ROI and integrations to drive enterprise contracts. SaaS portals and REST APIs enable self-service and embed models; cloud marketplace listings and SI partnerships expand reach. Customer success 90-day onboarding lifts adoption 35%; Verisk 2024 revenue $4.2B; cloud analytics growth ~15% in 2024.
| Metric | 2024 |
|---|---|
| Revenue | $4.2B |
| Onboarding uplift | +35% |
| Cloud analytics growth | ~15% |
Customer Segments
Primary insurers: P&C carriers across personal and commercial lines rely on Verisk for underwriting, pricing, claims and SIU analytics; Verisk serves over 90% of U.S. P&C insurers (2024). They demand scalable, compliance-ready analytics to support regulatory audits and data governance. Customers target 1–3 point loss-ratio improvement and up to 15% reduction in claims/expense processing through analytics-driven workflows.
In 2024 global reinsurance capacity reached about $720 billion, fueling demand for portfolio aggregation, advanced catastrophe modeling and optimized treaty structuring to defend capital efficiency.
Scenario analytics now underpin capital planning and risk transfer decisions, quantifying tail exposures and pricing retrocession more precisely.
Broker analytics drive placement optimization and speed, with clients demanding transparent, near-real-time insights to accelerate deal execution.
As of 2024 Verisk supports energy and industrial customers with risk assessments for assets and supply chains, quantifying exposure across operations. Catastrophe exposure analysis informs resilience planning for critical infrastructure and interdependent networks. Operational safety and loss prevention tools reduce incident frequency, while data-driven compliance reporting streamlines regulatory filings and auditability.
Financial services & investors
Financial services and investors use Verisk risk and alternative data to refine credit and investment decisions, including event and climate risk screening and portfolio stress testing; Verisk reported serving roughly 7,500 clients globally in 2024 and supports scenario planning for multi-billion-dollar portfolios.
- Risk data: credit & alternative inputs
- Climate/event screening & stress testing
- Auditability/governance for regulatory compliance
Government & public sector
Verisk supports government and public-sector disaster planning with resilience analytics used to model hazards, loss estimates and recovery timelines; its solutions inform FEMA and municipal planning and are used by more than 90% of U.S. property insurers.
Its policy-design tools quantify economic exposure for risk mitigation, guiding funding allocation and insurance programs with portfolio-level loss estimates and scenario analysis.
Infrastructure and community vulnerability assessments map asset-level risk, emphasizing transparency, public outcomes and compliance with regulatory reporting.
- Market reach: >90% of U.S. property insurers
- Use cases: FEMA planning, municipal resilience, infrastructure assessments
- Focus: transparency, public outcomes, policy-driven mitigation
Primary insurers (>90% of U.S. P&C insurers in 2024) seek underwriting, pricing and claims analytics; reinsurers (global capacity ~$720B in 2024) require portfolio aggregation and cat modeling; financial services and public sector (~7,500 clients served in 2024) use risk/alternative data for stress testing and resilience planning.
| Segment | 2024 metric | Key needs |
|---|---|---|
| Primary insurers | >90% US P&C | Underwriting, claims efficiency |
| Reinsurers | $720B capacity | Cat models, capital optimization |
| Financial/Public | ~7,500 clients | Stress testing, resilience |
Cost Structure
Fees for third-party datasets and geospatial content are a core cost line, often procured under multi-year contracts (commonly 3–5 years) to secure coverage and historical depth. Compliance costs for data rights and privacy can be material, with GDPR fines up to €20 million or 4% of global turnover. Ongoing curation and enrichment remain continuous operational spend to maintain accuracy and analytics value.
R&D and model development costs center on actuarial, data science, and engineering labor—2024 US medians: actuary ~$150,000, data scientist ~$136,000, software engineer ~$120,000—plus tooling for MLOps/experimentation (enterprise platforms often $0.5–2.0M/year). External research and benchmarking typically add $0.1–0.3M annually, with continuous improvement cycles driving 4–12 model retrains per year.
Cloud infrastructure costs cover compute, storage, and network at scale, aligning with a 2024 global public cloud services market of about $694 billion (Gartner), making platform hosting a core recurrent expense for Verisk. Security operations, monitoring, and compliance audits draw on the global cybersecurity spend near $188 billion in 2024, driving continuous investment in detection and audit readiness. Disaster recovery and resilience investments fund multi-region failover and backup capacities, while API and platform maintenance support SLAs and developer productivity, together forming the bulk of ongoing operational spend.
Sales, marketing & partnerships
Verisk’s sales, marketing and partnerships cost pool centers on enterprise sales teams and solution engineers, events/content-driven demand generation, partner enablement with revenue-sharing, and structured customer success/onboarding programs; in 2024 SaaS benchmarks show median sales & marketing spend ~22% of revenue, partner payouts commonly up to 10–15%, and customer success initiatives cutting churn by ~20–30%.
- Enterprise sales & SEs: high-fixed, long-cycle
- Demand gen/events: scalable content & pipeline
- Partner enablement: revenue share 10–15%
- Customer success/onboarding: reduces churn ~20–30%
General & administrative
General & administrative for Verisk covers legal, finance, and HR operations supporting ~9,000 employees, with FY2024 corporate overhead focused on facilities and remote work enablement to support hybrid teams and data centers.
Insurance, professional services, and governance including board-related costs drive recurring spend tied to compliance and risk management, representing a material portion of SG&A in 2024.
- Legal & finance: centralized compliance and transaction support
- HR & facilities: hybrid enablement, office real estate
- Insurance & professional fees: risk transfer and advisory
- Governance: board, audit, and regulatory costs
Core costs: multi‑year third‑party data/licenses (3–5y) and continuous curation. R&D: actuary ~$150k, data scientist ~$136k, eng ~$120k plus MLOps $0.5–2M/yr. Ops: cloud hosting tied to $694B public cloud market (2024), security ~$188B cyber spend; S&M ~22% of revenue, partner payouts 10–15%.
| Cost | 2024 Metric |
|---|---|
| Data/licenses | 3–5y contracts |
| R&D payroll | actuary $150k; DS $136k; eng $120k |
| Cloud | $694B market |
| S&M | ~22% rev; partners 10–15% |
Revenue Streams
Verisk sells annual and multi-year SaaS and data subscriptions, with fiscal 2024 revenue of $3.26 billion reflecting the scale of its recurring business. Tiered access by features, users and volumes enables price segmentation and customer-specific packaging. The model delivers predictable recurring revenue with reported renewal rates above 90%. Uplifts come from product expansion and cross-sell, driving average contract value growth.
Usage-based fees charge per API call (typical tiers per 1,000 calls), per transaction scoring and per model run, aligning cost with delivered value; Verisk reported roughly $3.0 billion revenue in fiscal 2024. Elastic pricing encourages trial-to-scale adoption by lowering entry barriers and billing up as usage grows, and absorbs spiky catastrophe workloads—model runs can surge multiple-fold during events without fixed-cost waste.
Professional services at Verisk deliver implementation, customization and advisory projects via fixed-fee or time-and-materials contracts, linking deployment to measurable outcomes and adoption metrics. These services support upsell into core products and helped Verisk, whose 2024 revenue topped $3 billion, deepen account penetration and retention.
Data licensing & extracts
Verisk monetizes bulk datasets, property intelligence and specialized feeds through geography-, depth- and refresh frequency-based pricing, plus white-label arrangements with distribution partners. These offerings drove a portion of Verisk’s FY2024 reported revenue of $3.22 billion and support high-margin recurring revenue streams.
- Bulk datasets
- Property intelligence
- Specialized feeds
- Pricing: geography/depth/frequency
- White-label partnerships
- High-margin recurring revenue
Risk transfer & modeling solutions
Risk transfer and modeling solutions generate recurring license and services revenue through catastrophe studies, portfolio analytics and reinsurance support, with scenario packages and regulatory reporting sold as modular or managed services.
- Catastrophe studies
- Portfolio analytics & reinsurance support
- Scenario packages & regulatory reporting
- Premium capital-optimization tools
- Often bundled in enterprise agreements
Verisk’s FY2024 revenue was $3.26B, driven by recurring SaaS/data subscriptions with renewal rates above 90%. Usage-based API and model fees scale with volume, capturing catastrophe-driven spikes. Professional services and bulk dataset licensing boost ACV and margins via cross-sell. Risk-transfer models and managed analytics provide modular, enterprise-bundled revenue.
| Revenue Stream | FY2024 | Notes |
|---|---|---|
| Subscriptions | $3.26B (total) | Recurring; >90% renewals |
| Usage/API | Material (%) | Elastic; spikes in catastrophes |
| Services & Data | Supplemental | High-margin, cross-sell |