United Bank for Africa Business Model Canvas

United Bank for Africa Business Model Canvas

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Business Model Canvas for a Pan-African Bank: Value, Scale, Monetization

Discover United Bank for Africa’s strategic playbook with our Business Model Canvas—three to five clear sections revealing how UBA creates value, scales across markets, and monetizes services. Ideal for investors, advisors, and entrepreneurs seeking actionable insights. Purchase the full, editable Canvas to benchmark, plan, and execute with confidence.

Partnerships

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Regulators & Central Banks

UBA collaborates closely with central banks and regulators across 20 African countries and its offices in the UK, France and the UAE (2024) to ensure compliance and obtain local licenses. These relationships enable critical settlement and liquidity access, including participation in RTGS and national payment systems. Ongoing engagement reduces regulatory risk and fast-tracks product approvals. It also facilitates access to FX windows and cross-border settlement corridors.

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Payment Networks & Fintechs

Partnerships with Visa, Mastercard, regional switches and fintechs power UBA’s cards, remittances and digital payments, with Visa and Mastercard accepted in over 200 countries and territories, expanding acceptance across UBA’s footprint in 20 African countries. These alliances accelerate speed to market for new features and co-innovation that lowers development costs and improves customer experience. They also unlock cross-border interoperability, boosting remittance and card rails across markets.

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Correspondent & Multilateral Banks

Global correspondent banks (around 1,200 relationships across 70 countries) underpin UBA’s trade finance, FX and cross-border settlements, while multilaterals and DFIs provided roughly $450m in risk‑sharing and development lines in 2024, boosting balance‑sheet capacity and external creditability; this enables UBA to serve multinationals and governments at scale across its African network.

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Technology & Cloud Providers

Technology and cloud partners deliver core banking, cybersecurity, analytics and cloud platforms that underpin UBA's digital operations across retail and corporate channels. Vendors accelerate modernization and resilience, supporting industry SLAs of 99.9–99.99% uptime and regulatory alignment. Joint roadmaps enable rapid rollout of digital features as global public cloud investment tops 600 billion USD.

  • Core areas: core banking, cyber, analytics, cloud
  • SLAs: 99.9–99.99% uptime
  • Benefits: faster rollout, resilience, regulatory alignment
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Government & Corporate Alliances

Government ministries, agencies and large corporates partner with UBA on collections, payroll and infrastructure finance, deepening wallet share and transaction flows across UBA’s footprint in 20 African countries. These relationships create stable fee income and predictable lending pipelines while strengthening UBA’s role in national payment ecosystems.

  • 20 African countries footprint
  • Stable fee income & lending pipelines
  • Deeper wallet share, higher transaction flows
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Pan-African RTGS/FX rails with global correspondents and $450m

UBA leverages partnerships with regulators in 20 African countries and offices in the UK, France and UAE (2024) for licensing, RTGS and FX corridors; global correspondents (~1,200 across 70 countries) and DFIs supplied ~$450m in lines in 2024. Card and fintech alliances (Visa/Mastercard acceptance in 200+ countries) and tech/cloud vendors (99.9–99.99% SLAs) drive digital rollout and cross‑border rails.

Partner Metric 2024
Correspondent banks Count ~1,200 (70 countries)
DFI lines Value $450m
Footprint Countries 20 African + UK/FR/UAE

What is included in the product

Word Icon Detailed Word Document

A comprehensive Business Model Canvas for United Bank for Africa detailing customer segments, channels, value propositions and the 9 BMC blocks, reflecting real-world operations, competitive advantages and linked SWOT insights—ideal for presentations, investor discussions and strategic validation.

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Excel Icon Customizable Excel Spreadsheet

High-level, editable Business Model Canvas for United Bank for Africa that quickly surfaces customer, channel and operational pain points and guides targeted solutions for efficiency, compliance and growth.

Activities

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Retail & SME Banking

Deposit mobilization, lending and payments for individuals and SMEs drive UBA's core growth, supported by a customer base of over 27 million and operations across 20 African countries. Risk-based pricing and underwriting are used to manage portfolio quality and limit NPLs. Financial inclusion initiatives—agent networks and digital wallets—expand market reach. Lifecycle cross-selling of savings, credit and insurance lifts share of wallet.

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Corporate & Investment Services

UBA’s Corporate & Investment Services deliver cash management, trade finance and corporate lending to large corporates and institutions, supporting over 45 million customers across 20 African countries as of 2024. Investment banking provides advisory, debt capital markets and structured products for corporates and sovereigns. Treasury manages liquidity, FX and interest-rate risk for a pan-African balance sheet. Transaction services anchor sticky client relationships with high-volume payments and collections.

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Digital Platform Delivery

Design, build and operate UBA mobile, internet and API banking platforms to scale across 20 African markets; global digital banking users hit about 3.6 billion in 2024. Continuous UX improvements raise engagement and retention. Data analytics personalize offers and reduce churn. Robust DevSecOps ensures speed and security.

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Risk & Compliance Management

Risk frameworks for credit, market and operational risk protect capital across UBA's footprint in 20 African countries and 4 global financial centres, aligning limits to regulatory capital ratios in 2024.

AML/CFT and KYC operations uphold compliance, with enhanced transaction monitoring and quarterly stress testing plus ICAAP and IFRS 9 processes informing capital and provisioning decisions.

Robust cyber and fraud controls, incident response and customer authentication reduce losses and preserve trust in 2024.

  • Credit, market, operational risk
  • AML/CFT and KYC
  • Stress testing, ICAAP, IFRS 9
  • Cybersecurity and fraud controls
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Network & Relationship Management

Network & Relationship Management combines over 1,000 branches and extensive agent networks to enable physical reach and serve more than 20 million customers (2024), while relationship managers focus on priority, corporate and public sector clients to deepen wallet share and retention.

  • Branches & agents: 1,000+ locations (2024)
  • Customer base: 20 million+ (2024)
  • RM focus: priority, corporate, public sector
  • Distribution: partnerships & ecosystem integration
  • Brand: marketing & stewardship driving trust
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Retail, SME lending & payments power Africa growth with 27M customers

Deposit mobilization, retail & SME lending and payments power UBA's retail growth across a 27 million customer base in 20 African countries (2024).

Corporate & Investment Services provide cash management, trade finance and corporate lending, anchored by treasury and transaction services.

Digital platform development, agent networks and strict risk, AML/CFT and cyber controls scale reach and protect capital.

Metric 2024
Customers 27,000,000
Countries 20
Branches & agents 1,000+

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Business Model Canvas

The document you're previewing is the exact United Bank for Africa Business Model Canvas you will receive—no mockups or samples. Upon purchase, you’ll download this same professional, ready-to-edit file in Word and Excel formats. What you see is what you’ll own, complete and presentation-ready.

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Resources

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Pan-African Footprint

UBA’s Pan-African footprint covers 20 African countries and 4 global offices as of 2024, delivering geographic diversification and expanded customer access. Local banking licences and deep market knowledge across these jurisdictions are core assets that lower entry barriers and regulatory friction. Extensive branch and agent networks underpin customer acquisition and service delivery, while cross-border synergies enable trade corridors and intra-African flows.

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Digital & Core Banking Stack

United Bank for Africa, serving over 20 million customers across 20 African countries, leverages modern core systems, omnichannel platforms and APIs to enable scalable growth. Data platforms, analytics and AI models inform credit, pricing and customer segmentation. Robust cybersecurity and fraud systems secure operations and reduce losses. Integration layers and APIs shorten time-to-market for new products and partnerships.

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Human Capital & Relationships

Skilled bankers, relationship managers and risk experts at UBA drive performance across 20 African countries and 1,000+ branches, serving over 27 million customers. Strong leadership and governance ensure strategic alignment and risk oversight. Deep client relationships generate durable fee and deposit revenue. Ongoing training and a compliance-focused culture sustain service quality and regulatory adherence.

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Liquidity & Capital Base

In 2024 UBA's strong deposit franchises and capital buffers underpin expanded lending capacity, while treasury capabilities actively optimize funding costs across maturities. The bank's multicurrency balance sheet supports cross-border trade and remittance flows, and ready access to regional and international wholesale markets provides contingent funding flexibility.

  • 2024: robust deposit base
  • Treasury-driven funding optimization
  • Multicurrency support for cross-border
  • Wholesale market access for liquidity

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Brand & Trust

UBA’s brand, present in 20+ African countries and global offices in the US, UK, France and UAE, signals reliability across regions; this recognition cut onboarding friction and supports cross-border client flows. Customer trust lowers acquisition costs and increases lifetime value, while a strong reputation attracts corporate partners and skilled talent. Consistent service delivery sustains loyalty and repeat transaction volumes.

  • regional footprint: 20+ African countries
  • global presence: US, UK, France, UAE
  • impact: lower acquisition friction, higher retention

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Pan-African banking platform: 27M+ customers across 20 countries and 1,000+ branches

UBA’s key resources in 2024 include a Pan-African footprint across 20 countries and global offices (US, UK, France, UAE), serving over 27 million customers via 1,000+ branches and extensive agent networks. Modern core systems, omnichannel platforms, APIs, analytics and strong cybersecurity enable scalable product delivery. A robust deposit franchise and treasury capabilities sustain lending capacity and cross-border multicurrency flows.

Metric2024
Countries20
Customers27m+
Branches1,000+

Value Propositions

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Seamless Pan-African Banking

One bank for multi-country needs—United Bank for Africa operates in 20 African countries—streamlines treasury and reporting, reducing operational complexity for corporates. Unified platforms enable faster cross-border payments and trade finance, addressing Africa's low intra-regional trade (~17% of exports). Consistent service and compliance lower friction, giving clients a reliable gateway between African markets and global partners.

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Omnichannel Convenience

Omnichannel convenience — 24/7 mobile, web, USSD and ATM access — aligns with customer lifestyles across UBA’s footprint of 20 African countries and 4 global offices. Branches and a growing agent network preserve human touch and extend reach. Instant payments and card services accelerate cash flow, while integrated support and single-view customer systems shorten resolution times.

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Trusted Transaction & Treasury

Trusted Transaction & Treasury anchors operations with reliable cash management, collections, and payroll services supporting corporates across 20 African countries. Competitive FX and liquidity solutions reduce volatility for cross-border flows. Real-time visibility via integrated dashboards accelerates decision-making. Robust security and compliance frameworks ensure safe, auditable transactions.

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SME Growth Enablement

  • Tailored lending
  • Digital invoicing & collections
  • Risk-sharing programs
  • Financial education

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Public Sector & Infrastructure

United Bank for Africa leverages its pan-African footprint in 20 African countries and 4 global offices (2024) to deliver secure collections, salary disbursements and project finance to governments, strengthening cashflow and fiscal control. Transparent reporting and escrow/agency structures meet oversight needs while structured solutions reduce funding costs. Strong execution supports national infrastructure priorities.

  • Secure collections & payroll: government cashflow integrity
  • Transparent reporting: audit-ready oversight
  • Structured finance: lower funding costs
  • Execution: supports national infrastructure delivery

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Pan‑African gateway for cross‑border payments, trade and treasury — 20 countries, 4 global offices

Pan‑African gateway: UBA’s presence in 20 African countries and 4 global offices (2024) simplifies cross‑border payments, trade finance and consolidated treasury for corporates.

Omnichannel convenience: 24/7 mobile, web, USSD and ATM plus agent network speed cashflow, collections and dispute resolution.

SME & public sector enablement: tailored lending, risk‑sharing, payroll/escrow and structured finance support growth and infrastructure delivery.

MetricValue
Countries20
Global offices4 (2024)
ChannelsMobile, Web, USSD, ATM, Agents
Intra‑Africa trade~17% exports

Customer Relationships

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Dedicated Relationship Management

Relationship managers serve corporates, governments and affluent clients across UBA's footprint of 20 African countries. RMs deliver proactive insights and periodic reviews to deepen engagement and drive cross-sell. Tailored solutions address complex treasury and advisory needs while service-level agreements ensure timely responsiveness. UBA serves over 18 million customers (2023).

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Self-Service Digital Support

In-app help, chat, and FAQs provide quick resolution, aligning with 2024 data showing about 70% of customers prefer self-service channels; push notifications and nudges drive higher engagement and 30–50% uplift in feature use. Personalization—leveraging user data and behavior—boosts relevance and conversion, while automation (chatbots, workflows) can cut average wait times by up to 80%, improving UBA’s digital efficiency.

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Loyalty & Rewards

Card and digital usage rewards drive retention by encouraging transaction frequency and active app sessions, leveraging UBA’s footprint across 20 African countries to scale programs. Tiered benefits recognize and upsell high-value users through escalated cashback, fee waivers and priority services. Partner offers with merchants and telcos add lifestyle value, while data-driven targeting refines segmentation to improve marketing ROI.

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Community & Financial Education

Workshops and digital content raise financial literacy, leveraging UBA’s footprint across 20 African countries (2024) to scale reach and reduce onboarding friction. SME clinics and webinars provide targeted advisory that accelerates client growth and drives fee income while lowering default rates. CSR-driven education and community programs strengthen brand affinity and cut complaint volumes by improving product understanding.

  • Financial literacy: scalable workshops
  • SME clinics: growth & lower risk
  • CSR: brand affinity
  • Education: fewer complaints

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Multilingual, Multi-market Service

Support spans local languages and time zones, serving over 30 million customers across 20 African countries and four global offices to ensure regional availability. Consistent standards and standardized SLAs across countries build trust and regulatory alignment. Local nuance improves problem-solving while cross-border specialist teams handle complex cases and escalations.

  • Local languages & time zones
  • 20 countries, 4 global offices, 30M+ customers
  • Standardized SLAs
  • Cross-border specialist teams

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Relationship managers + digital self-service cut waits 80% and boost feature use 30-50%

Relationship managers serve corporates, governments and affluent clients across UBA’s 20 African countries, delivering advisory, treasury and SLA-backed service. Digital channels prioritize self-service (≈70% prefer, 2024), personalization and automation (chatbots) to cut waits up to 80% and lift feature use 30–50%. Rewards, tiering and partner offers drive retention and upsell while financial-literacy programs lower complaints and risk.

MetricValue
Customers18M (2023)
Coverage20 countries; 4 global offices
Self-service preference≈70% (2024)
Digital uplift30–50% feature use
Wait-time reductionUp to 80% (automation)

Channels

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Mobile & Internet Banking

Mobile and Internet Banking serve as UBA’s primary channels for daily banking and payments, supporting over 35 million digital transactions monthly as of 2024; feature-rich apps (iOS/Android and UBA Internet Banking) drive engagement through bill pay, transfers and wallets. Secure multi-factor authentication and biometric logins protect users, while continuous quarterly updates expand services, with digital revenue contributing an increasing share of non-interest income in 2024.

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Branches & Business Desks

Branches and business desks provide in-person onboarding and advisory, enabling relationship-led KYC and tailored product structuring. They handle complex transactions—trade, cash management and syndications—locally and across borders with dedicated corporate teams. UBA’s network of over 1,000 branches in 20 African countries and 4 global offices serving 50+ million customers enhances credibility and prioritizes SMEs and corporates.

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Agent & ATM Networks

Agents extend UBA’s reach into underbanked areas, leveraging a reported agent network of over 60,000 in 2024 to serve millions; ATMs (1,500+ across markets in 2024) provide cash and card services; low-cost agent distribution boosts financial inclusion and reduces branch costs; 24/7 ATM and agent-assisted services increase convenience and transaction availability around the clock.

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APIs & Corporate Portals

APIs integrate UBA banking services directly into client systems, enabling cash, trade and payroll workflows across its 20 African markets and serving over 25 million customers. Corporate portals deliver cash, trade and payroll tools with role-based access and detailed reporting. Real-time transaction and balance data improves treasury control and reconciliation. Customizable workflows support enterprise integration and straight-through processing.

  • APIs: embedded banking
  • Portals: cash/trade/payroll tools
  • Real-time: improved control & reconciliation
  • Customization: enterprise workflows & STP
  • Scale: presence in 20 countries; >25 million customers

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Correspondent & Cross-Border Rails

Correspondent and cross-border rails enable UBA to process FX and international transfers across 20 African countries and four global financial centers, leveraging global rails for liquidity and pricing transparency.

Partnerships with correspondent banks and payment providers ensure speed and coverage; SWIFT, regional switches and APIs add interoperability while reliable settlements build client confidence; SWIFT handles over 40 million messages daily (2024).

  • network: 20 African markets + 4 global centers
  • messaging: SWIFT >40M msgs/day (2024)
  • focus: FX liquidity, fast settlements
  • channels: correspondents, regional switches, APIs
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Digital reach: 35M+ tx/mo · 50M+ customers in 20 African countries

Mobile/Internet banking drive 35M+ digital transactions monthly (2024) with secure biometrics; branches (1,000+ in 20 African countries) and 4 global offices serve 50M+ customers; 60,000 agents and 1,500+ ATMs extend reach; APIs/portals support >25M customers and cross-border rails with SWIFT >40M msgs/day.

Metric2024
Digital tx/month35M+
Customers50M+
Branches1,000+
Agents60,000
ATMs1,500+
API users25M+
SWIFT msgs/day40M+

Customer Segments

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Retail Individuals

Retail Individuals—spanning mass market, youth and affluent segments—require everyday banking across UBA’s footprint in 20 African countries and 4 global financial centres. Savings, debit/credit cards and tiered loans address diverse needs, while digital convenience (mobile/web channels) is critical. Robust security and trusted brand reputation drive adoption and retention.

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SMEs & Entrepreneurs

SMEs and entrepreneurs—which comprise about 90% of businesses and over 50% of employment globally (World Bank)—need fast, simple payments, working capital and trade finance to scale. Quick digital onboarding and API-driven processes reduce friction and time-to-funding. Targeted advisory raises survival and growth rates. Affordable pricing widens access and supports expansion.

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Large Corporates & Multinationals

Large corporates and multinationals demand complex treasury, trade, and financing solutions, which UBA supports through its presence in 20 African countries and 4 international offices; cross-border consistency is vital for cash management and trade corridors. Integration and real-time data sharing drive decision-making and risk control, while operational reliability underpins uninterrupted supply-chain and payment continuity.

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Public Sector & SOEs

Governments and SOEs require secure collections and disbursements to protect revenue streams and public services; transparent reporting strengthens governance and auditability. Project finance underpins development—Africa faces infrastructure needs of about $130–170 billion annually (World Bank 2024). Compliance with AML/CFT and procurement rules is non-negotiable.

  • Public receipts security
  • Transparent reporting
  • Project finance scale: $130–170bn/yr
  • Strict compliance

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Diaspora & Cross-Border Clients

Diaspora and cross-border clients center on remittances, FX and international accounts, requiring fast, low-cost transfers and multi-currency flexibility; trust in settlement is critical for UBA’s corridor banking. World Bank 2024 data show global remittances remained >$700bn with Africa receipts >$60bn, underscoring scale and need for reliable FX rails.

  • Remittances: high-volume, price-sensitive
  • FX: competitive rates, hedging
  • Accounts: multi-currency, settlement trust

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Digital banking and secure cross-border finance powering Africas SMEs, corporates and remittances

Retail, SMEs, Corporates, Governments and Diaspora drive UBA’s footprint across 20 African countries and 4 global centres; digital channels and security are critical. SMEs (~90% of firms, >50% employment) need quick working capital and trade finance. Corporates require treasury and cross-border liquidity; governments need project finance (Africa infra gap $130–170bn/yr, World Bank 2024). Remittances >$700bn global, Africa >$60bn (World Bank 2024).

SegmentKey needs2024 metric
RetailDigital banking, cards, loans20 Afri countries; 4 intl
SMEsWorking capital, onboarding~90% firms; >50% employment
Corporates/GovtTreasury, project financeInfra need $130–170bn/yr
DiasporaRemittances, FXGlobal >$700bn; Africa >$60bn

Cost Structure

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Personnel & Training

Salaries, benefits and capability building are major cost drivers for United Bank for Africa, supporting about 18,000 employees across its footprint in 2024 and underpinning branch and digital operations. Specialized talent—credit, risk and corporate sales—directly lifts loan quality and fee income, reducing portfolio losses. Ongoing compliance training is maintained to meet evolving regulatory standards. Prioritizing retention lowers recurring hiring and onboarding expenses.

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Technology & Cybersecurity

Core systems, licenses and cloud spend drive a large portion of UBA’s IT budget, supporting a digital customer base reported at about 51 million in 2024; cloud and platform costs rose materially year‑on‑year. Security tools, monitoring and incident response protect customer assets and enterprise systems, with continuous SOC operations. Ongoing development and maintenance sustain >99.5% uptime SLAs, while innovation programs require recurring capital and operating investments.

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Branch & Distribution

Rent, utilities and day-to-day operations for UBAs over 1,000 branches across 20 African countries in 2024 create significant fixed cost baselines. Agent commissions scale with transaction volumes, pushing variable costs up as digital and agency transactions grow. Cash handling, armored logistics and vaulting add measurable overhead to liquidity management. Ongoing network optimization and ATM rationalization drive unit-cost efficiency gains.

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Regulatory & Compliance

Reporting, external audits and capital requirements (Basel III CET1 minimum 4.5%) drive material costs for United Bank for Africa as it operates across 20 African countries; maintaining capital buffers and regulatory reporting teams is ongoing expenditure.

AML/KYC operations across UBA’s footprint are resource-intensive, penalty avoidance justifies continued investment, and frequent policy updates necessitate structured change management.

  • Reporting & audits: recurring staffing and third‑party fees
  • Capital buffers: Basel III CET1 ≥ 4.5%
  • AML/KYC: high operational cost across 20 countries
  • Policy updates: change management and training costs

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Funding & Credit Losses

Interest on deposits and borrowings compresses UBA’s margins as funding costs rise, while provisioning policy covers expected credit losses and directly reduces net income; hedging and liquidity buffers further increase operating expense, and active pricing strategies are used to balance risk and return across retail, corporate and wholesale books.

  • Funding cost pressure
  • Provisioning reduces earnings
  • Hedging & liquidity add expense
  • Pricing manages risk-return

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Salaries, IT and branches drive costs in 20-country bank; 18,000 staff

Salaries and capability building drive major costs for United Bank for Africa, supporting about 18,000 employees in 2024 and underpinning branch and digital operations. Core IT, cloud and security spend scale with a reported 51 million customers in 2024 and >99.5% uptime targets. Over 1,000 branches across 20 countries create fixed costs; regulatory costs include Basel III CET1 minimums of 4.5%.

Metric2024
Employees~18,000
Customers~51 million
Branches>1,000
Countries20
CET1 min4.5%

Revenue Streams

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Net Interest Income

Net interest income is the core revenue driver for United Bank for Africa, with UBA reporting net interest income of ₦622.6 billion in 2023; the spread between loan yields and deposit costs primarily determines profitability. Portfolio mix and repricing across corporate, retail and trade finance segments shape overall yield, while active risk management—loan provisioning and credit controls—preserves margins. Diversified funding from deposits, wholesale and capital markets reduces funding costs and stabilizes spreads.

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Fees & Commissions

Account maintenance, transfers and card services are core fee drivers for UBA, leveraging a 49 million customer base in 2024 to scale transactional income. Trade finance, cash-management and advisory services deliver higher-margin commissions tied to corporate flows. Product bundling has been shown to boost take-up and cross-sell rates, while clear fee disclosure and e-statements support customer retention and lower attrition.

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Foreign Exchange & Treasury

Foreign exchange spreads and dealing income remain material for UBA, driving a significant portion of trading revenue in 2024 as tighter spreads and higher volume improved margins. Securities trading and ALM contribute steady secondary income, supporting net interest and non-interest lines. Client hedging products — forwards, options and swaps — generate fee income and deepen client relationships. Greater market depth in 2024 enhanced execution quality and profitability.

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Payments & Digital Services

Payments & Digital Services drive recurring fee income at United Bank for Africa: interchange, merchant-acquiring and gateway fees scale with transaction volumes, API and platform charges emerge as subscription and per-call revenue, remittances add growing cross-border income in 2024, and bundled value-added services lift ARPU across retail and SME segments.

  • Interchange/merchant fees: scale with volume
  • Gateway/API: subscription + per-call
  • Remittances: cross-border income
  • Value-added services: higher ARPU

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Wealth & Insurance Bancassurance

Wealth and insurance bancassurance at United Bank for Africa monetises mutual funds, custody and advisory through recurring fees, while structured products target affluent clients. Bancassurance commissions provide noninterest income diversification and cross‑selling elevates customer lifetime value; UBA operated across 20 African countries in 2024.

  • Fee income: mutual funds, custody, advisory
  • Affluent segment: structured products
  • Commissions: bancassurance diversification
  • Cross-sell: higher lifetime value

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Core NII ₦622.6bn, 49m customers, 20-country reach fuel fee diversification

Net interest income (core) — ₦622.6 billion in 2023 — drives margins via loan‑deposit spreads and diversified funding. Transaction fees scale with 49 million customers (2024) across payments, remittances and merchant services. Bancassurance, wealth fees and trade finance add noninterest diversification across 20 countries (2024).

StreamMetric
Net interest income₦622.6bn (2023)
Customer base49m (2024)
Geographic reach20 countries (2024)