TMX Business Model Canvas
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Unlock TMX's strategic blueprint with our Business Model Canvas. This concise, professionally crafted canvas maps value propositions, customer segments, revenue streams and key partnerships to show how TMX captures market share. Ideal for investors, strategists and founders—download the full Word/Excel files for actionable insights.
Partnerships
TMX collaborates with federal and provincial regulators such as the OSC, CSA and IIROC to maintain fair, orderly and transparent markets; Toronto Stock Exchange lists over 1,600 issuers representing roughly CA$3 trillion in market capitalization (2024). These relationships ensure rule alignment, market integrity and investor protection and speed product approvals and market-structure changes. Ongoing engagement reduces regulatory friction for cross-border clients with U.S. and global counterparts.
Large dealers and designated market makers supply liquidity and distribution across TMX’s markets, supporting over 3,000 listed issuers and a combined market capitalization exceeding C$3 trillion in 2024. Partnerships align incentive programs, market-quality commitments and quoting obligations with dozens of primary liquidity providers. Joint initiatives have measurably improved spreads, depth and execution quality, underpinning confidence for issuers and investors.
Clearing members such as CDCC and settlement network CDS underpin TMX post-trade processing, supporting a resilient ecosystem that in 2024 handled over C$1 trillion in annual settlement flows.
Collaborative risk frameworks and standardized margin models across members bolstered resiliency and liquidity management.
Seamless integration with depository and settlement systems ensures legal finality and materially lowers counterparty risk for participants.
Technology vendors and connectivity providers
TMX partners with low-latency network providers, cloud and cybersecurity firms to deliver sub-millisecond trading paths and industry-standard 99.99% uptime in 2024, improving performance, resilience and security posture. Certified ISVs and OMS/EMS providers accelerate client onboarding and reduce time-to-trade. Joint testing programs cut integration time and lower operational risk.
- sub-millisecond latency
- 99.99% uptime SLA
- certified ISV/OMS-driven faster onboarding
Index, data, and energy ecosystems
TMX partners with index licensors, data redistributors and the Trayport broker network to expand benchmark reach and monetize data; Trayport connects roughly 1,200 broker participants across European power and gas markets, strengthening TMXs energy trading footprint.
TMX partners with federal/provincial regulators (OSC, CSA, IIROC) to ensure market integrity and faster rule approvals; TSX lists 1,600+ issuers, ~CA$3 trillion market cap (2024).
Large dealers/DMMs supply liquidity across 3,000+ listings, supporting C$3T combined cap and tighter spreads; Trayport links ~1,200 brokers.
CDS/CDCC handle post-trade flows ~C$1T (2024); infra partners deliver sub-millisecond latency and 99.99% uptime.
| Partner | Role | 2024 metric |
|---|---|---|
| Regulators | Rule, oversight | 1,600+ issuers; CA$3T |
| Dealers/DMMs | Liquidity | 3,000+ listings; C$3T |
| CDS/CDCC | Clearing/settlement | C$1T flows |
| Infra/Data | Latency, distribution | sub-ms; 99.99% SLA |
What is included in the product
A comprehensive, pre-written Business Model Canvas tailored to TMX that maps customer segments, channels, value propositions and revenue streams across the 9 classic BMC blocks. It includes competitive-advantage analysis, linked SWOT insights and polished narrative ideal for presentations, investor or bank funding discussions, and strategic validation using real company data.
High-level, editable one-page canvas that condenses TMX’s strategy into a clean, shareable snapshot—saves hours of formatting and makes boardroom-ready comparisons, collaboration, and fast deliverables effortless.
Activities
TMX operates four multi-asset venues—equity, venture, derivatives and fixed income—managing market hours (regularly 9:30–16:00 ET), order types, auctions and trading halts. Continuous surveillance and market controls preserve orderly trading across listings. Ongoing enhancements focus on reducing latency, expanding capacity and improving resiliency to support growing electronic volumes. These activities underpin market integrity and participant confidence.
The group attracts, vets and onboards issuers across TSX and TSX Venture, managing IPOs, follow-on financings and ongoing listing compliance to uphold market integrity. Issuer services deliver investor relations, governance support and visibility tools that enhance liquidity and access to capital. Programs and curated pathways help companies scale from venture tiers to senior markets. As of 2024 TMX-listed issuers represent roughly CAD 3 trillion in market capitalization.
TMX provides CCP services through CDS and CDCC, delivering daily margining and default-management protocols and centralized netting to reduce counterparty exposure. In 2024 these platforms continued operating under CPMI-IOSCO principles with settlement finality that cuts systemic risk across Canadian markets. Robust collateral rules, netting and daily margin calls are paired with stress testing and recovery planning to protect market continuity.
Market data and analytics delivery
TMX captures, normalizes and disseminates real-time and historical market data, maintaining feeds, symbology and entitlements while analytics and index services create derived products; client support enforces data quality and uptime SLAs reported above 99.9% in 2024.
- Real-time and historical delivery
- Feeds, symbology & entitlements
- Analytics & index product creation
- Client support & 99.9%+ uptime SLA (2024)
Technology development and cyber resilience
TMX builds and maintains matching engines, gateways and APIs and operates colocation, monitoring and incident response to ensure market continuity; continuous upgrades focus on throughput and deterministic latency while security programs counter evolving threat vectors. The tech stack supports low-latency connectivity for members and automated incident playbooks for resiliency. Ongoing patching and threat hunting reduce exposure across exchange infrastructure.
- Key systems: matching engines, gateways, APIs
- Operations: colocation, monitoring, incident response
- Focus: throughput, determinism, continuous upgrades
- Security: proactive programs, threat hunting, patch management
TMX operates equity, venture, derivatives and fixed income venues (9:30–16:00 ET), running matching engines, auctions, order types and surveillance to ensure orderly trading. It onboards issuers (~CAD 3 trillion market cap in 2024), provides CCP services via CDS/CDCC under CPMI-IOSCO standards and delivers data feeds (99.9%+ uptime in 2024), APIs, colocation and security to support liquidity and resiliency.
| Metric | 2024 |
|---|---|
| Listed market cap | CAD 3T |
| Data uptime SLA | 99.9%+ |
| Market hours | 9:30–16:00 ET |
| Regimes | CPMI-IOSCO (CDS/CDCC) |
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Business Model Canvas
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Resources
Exchange and clearing licenses enable TMX’s core market operations and embed its governance frameworks and rulebooks as proprietary intellectual capital, anchoring competitive advantage. These regulatory approvals create high barriers to entry; TMX operates Canada’s primary equity venues (TSX/TSXV) which together hosted roughly 1,500 listings in 2024. The integrated clearing infrastructure further secures market trust and revenue resilience.
Matching engines, global networks and TMX data centers power execution across TSX, TSXV and Montreal Exchange, while CCP systems, collateral platforms and depository links (CDS/CCP interfaces) deliver post-trade certainty. Colocation facilities give members ultra-low latency connectivity for market access. Built-in redundancy and geographically dispersed sites support high availability and disaster recovery.
TMX owns tick, reference data and benchmarks that feed analytics, licensing and ETF products; in 2024 TMX operated the Toronto Stock Exchange, hosting roughly 1,500 listed issuers. Control of these datasets increases pricing power across licensing and index products. High-quality, proprietary data improves execution and client experience, differentiating TMX in a competitive market.
Trayport and technology platforms
Trayport connects energy traders, brokers and trading venues across European wholesale markets and is a leading energy-technology brand; TMX acquired Trayport in 2021 for about £350 million, extending TMX’s reach beyond Canada and into European market infrastructure.
- Integration enables cross-selling of connectivity and market data
- Expands TMX distribution into European energy participants
- Diversifies TMX revenue streams via technology and data
Human capital and stakeholder network
Engineers, quants, market-structure experts and compliance teams drive TMX execution, enabling low-latency trading and regulatory adherence; TMX-listed markets hosted over 1,500 issuers with market capitalization exceeding C$3.8 trillion in 2024. Deep relationships with issuers, dealers and regulators (OSC, IIROC, CSA) amplify influence, while client-facing teams handle onboarding and support, and institutional trust compounds through long-term custody and clearing linkages.
- Human capital: engineers, quants, compliance
- Network: issuers >1,500; market cap C$3.8T (2024)
- Stakeholders: dealers, OSC, IIROC, CSA
- Client ops: onboarding, support, custody/clearing
TMX’s regulated exchange and clearing licenses, proprietary rulebooks and CCPs underpin core market trust and high barriers; TSX/TSXV hosted ~1,500 listings in 2024 with C$3.8T market cap. Low-latency matching engines, colocation and dispersed data centers ensure uptime and execution quality. Proprietary tick/reference data and Trayport (acq. £350m) diversify data and European energy reach.
| Resource | Metric (2024) | Note |
|---|---|---|
| Listings | ~1,500 | TSX/TSXV |
| Market cap | C$3.8T | Aggregate |
| Trayport | £350m | 2021 acquisition |
Value Propositions
TMX aggregates centralized liquidity pools across equities and derivatives, delivering depth that improves execution quality and reduces transaction costs; in 2024 TMX held over 70% market share in Canadian cash equities. Transparent auctions and continuous markets enhance price discovery, while market maker programs sustain tight spreads and consistent two-sided quotes.
TMX’s end-to-end market infrastructure gives customers listing, trading, clearing and data in a single ecosystem, simplifying connectivity and reducing operational risk. Integration lowers reconciliation overhead and counterparty complexity, while post-trade certainty from central clearing boosts capital efficiency. Single-vendor relationships streamline governance and SLAs; TMX reported CAD 1.2B revenue in FY2024, reflecting platform scale.
Low-latency systems delivering median match latencies in the low hundreds of microseconds provide predictable execution for high-frequency and institutional traders; TMX reported sustained low-latency performance in 2024. Redundant sites and rigorous disaster recovery drive operational availability above 99.99%, minimizing downtime. Strong cyber controls and continuous monitoring protect market integrity, and these measures give clients confidence in mission-critical operations.
Data, analytics, and benchmarks
Comprehensive real-time and historical data power decisions across trading and issuer desks, with index and reference data underpinning products; global passive ETF AUM surpassed US$12.5 trillion at end-2023, driving demand for benchmark-linked instruments. Benchmarks enable index-linked products and passive flows; value-added analytics support compliance, best execution and alpha insight. Flexible licensing adapts to exchange, advisor and fintech use cases.
- Benchmarking: index data for productisation
- Flows: passive AUM US$12.5T (end-2023)
- Analytics: compliance & execution tools
- Licensing: modular, enterprise-to-API
Global access to Canadian and energy markets
TMX connects international investors to Canadian capital formation via TSX/TSXV, which host over 3,000 issuers; Trayport links 400+ energy participants to deep European power and gas liquidity, widening cross-border opportunity sets and portfolio diversification.
- Global reach: TSX/TSXV >3,000 issuers
- Energy liquidity: Trayport 400+ participants
- Cross-border diversification
- Stable jurisdictions: Canada top-10 Rule of Law (2024)
TMX delivers deep, centralized liquidity (70% Canadian cash equities market share in 2024), integrated listing-to-clearing infrastructure (CAD 1.2B revenue FY2024) and low-latency, highly available execution (median match latencies in low hundreds of µs; >99.99% uptime). Comprehensive data, indexes and licensing support productisation (passive ETF AUM US$12.5T end-2023) and global issuer access (TSX/TSXV >3,000 issuers).
| Metric | Value |
|---|---|
| Cash equities share (2024) | 70% |
| Revenue (FY2024) | CAD 1.2B |
| Median latency | Low 100s µs |
| Availability | >99.99% |
| Passive ETF AUM | US$12.5T (end-2023) |
| Issuers (TSX/TSXV) | >3,000 |
Customer Relationships
Dedicated account management provides institutional clients with named coverage and tailored solution design, aligned through regular reviews to track performance and roadmap. Escalation paths ensure rapid issue resolution, supporting TMX Group, operator of the Toronto Stock Exchange (ranked among the top 10 global exchanges by market capitalization in 2024). Continuous feedback loops feed product enhancements and service improvements.
Certification, sandboxes and comprehensive API documentation streamline integration and reduce onboarding time; industry-grade trading APIs typically target 99.99% uptime SLAs. Dedicated technical help desks handle incidents and change requests while change notifications and defined client testing windows de-risk upgrades and minimize production disruption.
TMX helps clients interpret rules and listing standards across its two primary Canadian marketplaces, TSX and TSXV, providing clear regulatory guidance to streamline compliance. Templates and playbooks reduce time-to-list and errors by standardizing documentation and submission workflows. Education programs bolster adherence and audit readiness through targeted training and materials. Joint workshops with issuers address upcoming reforms and practical implementation.
Issuer services and visibility programs
Issuers receive investor‑relations tools, market intel and events that enhance visibility. Visibility programs drive liquidity and analyst coverage; TMX serves about 3,000 listed issuers (2024). Governance guidance and milestone communications expand brand reach and investor engagement.
- IR tools
- Market intel & events
- Liquidity & coverage uplift
- Governance guidance
- Milestone comms
Community, education, and outreach
Community-driven webinars, whitepapers, and market structure forums build trust by sharing timely 2024 market insights and regulatory updates, increasing transparency for participants.
Targeted training programs support onboarding of new participants and products, while collaboration with industry stakeholders fosters adoption and innovation across trading, clearing, and data services.
Accessible resources and playbooks reduce onboarding friction and shorten time-to-first-trade for participants.
- webinars: trust & transparency
- whitepapers: market insight
- training: onboarding support
- collaboration: adoption & innovation
- resources: reduce onboarding friction
Dedicated account management with escalation paths and continuous feedback drives tailored solutions; TMX operates TSX and TSXV and was ranked among the top 10 global exchanges by market capitalization in 2024. Industry-grade APIs target 99.99% uptime SLAs to minimize downtime and speed integrations. TMX serves about 3,000 listed issuers (2024) and provides IR tools, training, playbooks and regulatory guidance to shorten onboarding.
| Metric | Value | Year |
|---|---|---|
| Listed issuers | ≈3,000 | 2024 |
| API uptime SLA | 99.99% | 2024 |
| Marketplaces | TSX, TSXV | 2024 |
| Exchange rank by market cap | Top 10 | 2024 |
Channels
Clients connect via FIX, native gateways and dedicated cross-connects to TMX, supporting both order-entry and market-data feeds. Colocation offers lowest-latency access, delivering sub-100µs round-trip timings for many participants in 2024. Certified routes and 99.99% availability SLAs ensure deterministic performance. Provisioning follows strict change controls and audited onboarding processes.
End investors access Canadian markets through TMX member broker-dealers, who distribute exchange-listed products and services downstream to retail and institutional clients. TMX supports member certification and operational readiness to ensure compliant onboarding and straight-through processing. In 2024 TSX ecosystem oversaw market capitalization exceeding CAD 2 trillion, enabling this channel to scale reach efficiently.
Datalinx and vendor partners deliver TMX market data globally, with Datalinx operating as TMX Group’s market data arm in 2024. Entitlements enforce licensing, usage limits and compliance across redistributors and downstream vendors. Vendors embed TMX feeds into trading and analytics workflows, expanding penetration across institutional, advisor and retail user segments.
Digital portals and APIs
Digital portals provide listings, compliance and reporting tools for TMX’s network of over 2,500 listed issuers (2024), enabling self-service workflows that improve onboarding speed and transparency and reduce manual processing. Data and reference APIs enable automation of prices, corporate actions and filings; secure role-based access controls protect sensitive actions and create auditable trails.
- Portals: listings, compliance, reporting
- Self-service: faster onboarding, more transparency
- APIs: automation of market and reference data
- Security: role-based access and audit logs
Partnership and events ecosystem
Industry conferences, roadshows and webinars drive engagement and product adoption for TMX, supporting activity on TSX — the exchange group overseeing roughly CAD 3 trillion in listed market capitalisation in 2024. Collaborations with banks and advisors amplify reach across institutional and retail channels, while thought leadership programs position TMX as a trusted market operator. Events accelerate product education, shortening onboarding timelines and increasing liquidity discovery.
- Engagement: conferences, roadshows, webinars
- Reach: bank and advisor partnerships
- Credibility: thought leadership
- Outcome: faster education and adoption
Clients connect via FIX, native gateways and colocation (sub-100µs) for order-entry and market data, with 99.99% SLAs and audited onboarding.
Members distribute to retail and institutional clients; TSX ecosystem handled ~CAD 3 trillion market cap in 2024 across ~2,500 issuers.
Datalinx and vendor feeds enforce entitlements; portals/APIs enable self-service automation and secure role-based access.
| Metric | 2024 |
|---|---|
| TSX market cap | CAD 3T |
| Listed issuers | ~2,500 |
| Colo latency | <100µs |
| Availability SLA | 99.99% |
Customer Segments
Sell-side brokers and dealers route client flow, make markets and provide liquidity on TMX, which hosts a combined market cap of ≈CAD 3 trillion (2024) and matching systems with >1M messages/sec capacity. They depend on high throughput, 99.99% uptime SLAs and fair access to maintain continuous quoting. Clearing connectivity to CDS is critical for timely settlement and margining. TMX provides infrastructure and reporting to support members’ regulatory obligations.
Buy-side asset managers and hedge funds, managing over $120 trillion in global AUM (2024), demand deep, transparent liquidity and execution that minimizes market impact. Data and analytics — including pre-trade cost models and real-time compliance feeds — are central to execution and regulatory oversight. Broad access to listed and OTC derivatives supports systematic hedging and alpha generation while stable post-trade services reduce operational and settlement risk.
Market makers and proprietary traders depend on deterministic low latency to execute colocation and HFT strategies; in 2024 TMX continued to prioritize sub-millisecond match speeds. Incentive and market-quality programs in 2024 materially affect fill rates and spreads. Rich, timestamped market data is essential for modeling, while robust, real-time risk controls enable sustained high-volume activity.
Issuers from venture to large-cap
Issuers from venture to large-cap use TMX to access capital, visibility and liquidity; listing standards signal credibility and helped support over 3,800 issuers with roughly CAD 2.5 trillion total market capitalization on TMX exchanges in 2024. Ongoing services bolster investor relations and governance, while tiered pathways enable graduation as firms scale.
- capital access
- visibility & credibility
- liquidity & market cap ~CAD 2.5T (2024)
- IR/governance services
- graduation pathways
Data, energy, and fintech platforms
Data vendors, Trayport participants, and fintechs consume TMX feeds and analytics, embedding services directly into client workflows via APIs and flexible licensing to support low-latency trading, risk, and settlement tools.
Flexible licensing models and REST/FIX APIs enable white-labeling and OEM distribution, letting partners multiply TMX reach across trading desks, utilities, and fintech platforms.
- Segments: data vendors, Trayport users, fintechs
- Delivery: APIs (REST, FIX), low-latency feeds
- Commercials: flexible licensing, OEM embedding
- Impact: partner distribution multiplies TMX reach
Sell-side brokers require high throughput and 99.99% uptime to route flow on TMX (combined market cap ≈CAD 3T; matching >1M msgs/sec in 2024). Buy-side managers (global AUM ≈USD 120T in 2024) demand deep liquidity, real-time analytics and cost-efficient execution. Issuers (~3,800, TMX market cap ≈CAD 2.5T in 2024) seek capital, visibility and tiered listing paths.
| Segment | Key metric | 2024 |
|---|---|---|
| Sell-side | Uptime / throughput | 99.99% / >1M msgs/sec |
| Buy-side | Global AUM | ≈USD 120T |
| Issuers | Count / market cap | ~3,800 / ≈CAD 2.5T |
Cost Structure
Capex for engines, networks and facilities represents a material portion of TMX’s cost base, funding low-latency matching engines and secure colocation sites. Opex covers ongoing maintenance, software licenses, security monitoring and staffing for 24/7 operations. Redundancy and disaster recovery add incremental capital and operating costs but materially reduce operational and regulatory risk. Continuous performance tuning and capacity upgrades are recurring investments to preserve throughput and market competitiveness.
People and expertise drive TMX cost structure: in 2024 compensation and benefits remained the largest component of operating expenses, with salaries for engineering, surveillance, risk and compliance dominating payroll outlays. Specialized talent commands premium pay and benefits, pushing average hiring costs well above market. Ongoing training and certifications are recurring line items, and retention programs safeguard critical institutional knowledge.
Compliance programs and recurring third-party audits drive ongoing operational spend for TMX, with fees, enhanced reporting requirements and retained legal counsel adding material expense lines. Market operator insurance programs are maintained to mitigate tail risks and protect clearing and settlement continuity. Governance obligations—board compliance, regulatory filings and oversight—are non-discretionary and embedded into fixed cost base.
Data centers and cybersecurity
Colocation sites, power and cooling form the bulk of fixed costs for TMX, with data centers consuming about 1% of global electricity in 2024 (IEA), keeping capital and OPEX elevated. Security tool licensing and 24/7 SOC operations scale with threat levels and trading volume, while pen testing and red teaming are routine compliance costs. Vendor risk management adds continuous third-party assurance and audit expenses.
- colocation: fixed site, power, cooling
- security: SOC, tooling, threat-scaled
- testing: routine pen tests, red teams
- vendor-risk: audits, SLA controls
Client support and business development
Client support and business development incur recurring costs: account management, listings marketing and events drive acquisition and retention while sandboxes and certification programs require engineering and compliance resources; documentation, tooling and education programs must be maintained to support adoption in 2024.
- Account management: ongoing operational costs
- Listings marketing & events: acquisition spend
- Sandboxes/certifications: engineering & compliance
- Documentation/tooling/education: maintenance & adoption
Capex for matching engines, networks and colocation drives material spend; data centers consumed about 1% of global electricity in 2024 (IEA). Opex is dominated by compensation and benefits, plus maintenance, security and compliance audits. Redundancy, DR and continuous capacity tuning create recurring capital and operating layers.
| Item | 2024 fact |
|---|---|
| Data center energy | ~1% global electricity (IEA, 2024) |
Revenue Streams
Transaction and execution fees from equities, derivatives and fixed income dominate TMX’s revenues, with maker-taker rebates and access models aligning participant incentives; maker rebates can reach about CAD 0.0025/share while access fees commonly sit near CAD 0.0005–0.001/share in 2024. Volume and volatility drive revenue swings and premium order types can accrue surcharges that increase per-trade take.
Initial listing fees (often tens of thousands CAD) plus tiered annual and transaction-based add-ons create predictable recurring income for TMX, with listing services historically contributing a mid-single-digit percentage to group revenue in 2024.
Corporate actions, compliance reviews and regulatory filings generate incremental charges per event, adding high-margin service revenue streams throughout a security’s lifecycle.
Visibility programs and sponsored research are effective upsell paths, often priced as annual or campaign fees that increase issuer spend beyond baseline listings.
Venture-to-senior migration fuels lifetime value as graduated issuers move from lower-fee TSXV schedules to higher-fee TSX tiers, increasing average revenue per issuer over multi-year cycles.
Real-time, delayed and historical data licenses monetize TMX IP across terminals and feeds, with the global exchange market-data market ~US$6.5B in 2024, underscoring recurring revenue potential. Indices drive licensing for ETFs and derivatives, capturing fee-per-AUM and product fees. Usage-based pricing scales with seats and distribution, while derived data products (analytics, benchmarks) add higher-margin tiers.
Clearing, settlement, and depository fees
CCP clearing, margin and netting services generate steady, predictable fee income for TMX, supporting TMX Group’s reported 2024 revenue of CAD 1.08 billion; settlement and custody actions layer incremental transaction and safekeeping fees, while risk add-ons during market stress raise fee per-trade economics and protect margins. Operational efficiencies and faster settlement can attract additional flow and market share.
- 2024 revenue: CAD 1.08 billion
- Stable CCP fees: recurring, low volatility
- Settlement/custody: incremental per-transaction revenue
- Risk add-ons: higher fees in stressed markets
- Efficiency gains: attract greater trading flow
Technology, connectivity, and colocation
Trayport software, hosting, and systems integration generate recurring license and implementation fees, while port access, cross-connects, and rack space monetize physical proximity; premium SLAs command 20–40% higher pricing for low-latency services. Certification and testing add fee-for-service income; global colocation market surpassed US$70B in 2024, underscoring growth potential.
- Trayport fees: recurring + integration
- Proximity: ports, cross-connects, racks
- Services: certification & testing
- Premium SLAs: 20–40% uplift
Transaction/execution fees, maker-taker rebates (~CAD 0.0025/share) and access fees (~CAD 0.0008/share) drive the bulk of TMX revenue; premium order types and volatility amplify per-trade take. Listings, data licenses and CCP/settlement fees provide recurring, high-margin streams; TMX reported CAD 1.08B revenue in 2024. Trayport, colocation and premium SLAs (≈30% uplift) add stable infrastructure income.
| Metric | 2024 Value |
|---|---|
| TMX Revenue | CAD 1.08B |
| Maker rebate | CAD 0.0025/share |
| Avg access fee | CAD 0.0008/share |
| Market-data market | US$6.5B |
| Colocation market | US$70B |
| Premium SLA uplift | ≈30% |