Tata Steel Business Model Canvas
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Explore Tata Steel’s Business Model Canvas to see how integrated operations, strategic partnerships, and customer-focused value propositions drive competitive advantage and margins; this concise snapshot reveals growth levers and risks. Purchase the full Canvas for a complete, editable breakdown—perfect for investors, strategists, and consultants.
Partnerships
Tata Steel locks long-term iron ore and coal contracts to stabilize input costs and quality, supplementing captive mines with third-party miners across India and abroad. Joint responsible-sourcing and traceability programs align with ESG requirements while logistics and blending collaborations optimize feedstock and plant efficiency. India produced 118.2 million tonnes of crude steel in 2023, underscoring scale and supply needs.
Alliances with furnace, rolling mill and automation OEMs drive throughput and yield gains across Tata Steel’s ~34 mtpa group crude steel capacity, enabling process debottlenecking and faster ramp-ups. Co-development targets advanced steelmaking, continuous casting and coating technologies to improve quality and reduce per-tonne costs. Leveraging digital twins, robotics and predictive maintenance under structured upgrade cycles with performance-linked SLAs ensures measurable uptime and OEE improvements.
Through a network of service centers, cut-to-length and slitting lines and rebar processors, Tata Steel leverages its over 25 Mtpa group output (FY2024) to deliver just-in-time formats and value-added finishes for OEMs and construction projects. Joint certification and application engineering with downstream partners reduce qualification cycles and warranty risks. Co-marketing drives penetration into large OEM and project accounts via bundled supply-engineering offers.
R&D, universities, startups
Collaborate with universities, startups and internal R&D to develop advanced grades, light-weighting and green-steel pathways, piloting hydrogen, DRI, CCUS and scrap-optimization to de-risk scale-up and cut CO2 intensity. Shared access to labs, talent pools and IP-sharing frameworks speeds knowledge transfer. Consortia-driven pilots accelerate TRL from lab to mill, enabling faster commercialization.
- Focus: advanced grades, light-weighting, green steel
- Pilots: hydrogen, DRI, CCUS, scrap optimization
- Assets: labs, talent, IP-sharing
- Outcome: faster TRL via consortia
Logistics & EPC partners
Logistics and EPC partners integrate rail, port and inland hubs to move bulk ore, coke and finished coils, enabling Tata Steel's push toward a ~35 Mtpa group capacity target by 2030. EPC contractors drive capacity expansions and debottlenecking with joint planning on mega projects and site infrastructure, sharing timeline and cost risk through fixed-price and milestone-linked contracts.
- Integrated rail-port-inland hubs
- EPC-led expansions & debottlenecking
- Joint mega-project planning
- Risk-sharing on timelines and costs
Tata Steel locks long-term ore/coal contracts and uses captive plus third-party mines to stabilize costs, supporting ~34 Mtpa capacity and FY2024 output 25+ Mt. OEMs, EPCs and logistics partners drive debottlenecking and expansions toward 35 Mtpa by 2030; co-development raises yield and OEE. R&D consortia pilot hydrogen, DRI and CCUS to cut CO2 intensity.
| Partnership | Role | Key metric |
|---|---|---|
| Mining/supply | Feedstock stability | FY2024 output 25+ Mt |
| OEMs/EPC | Throughput & CAPEX | Capacity ~34 Mtpa |
| Logistics | Bulk movement | India crude 118.2 Mt (2023) |
| R&D/consortia | Green steel pilots | Target ~35 Mtpa by 2030 |
What is included in the product
A comprehensive Business Model Canvas for Tata Steel detailing its nine building blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—reflecting real-world operations, competitive advantages, linked SWOT insights, and investor-ready narratives to support presentations, strategic decisions, and funding discussions.
High-level view of Tata Steel’s business model with editable cells to quickly identify core components, save hours of structuring, and produce a clean, shareable snapshot for boardrooms or team collaboration.
Activities
Integrated steelmaking at Tata Steel links mining, coke-making, sintering, ironmaking, steelmaking and continuous casting across Jamshedpur and Kalinganagar, enabling feedstock integration and quality control. The company balances BF-BOF with EAF/IF and DRI routes based on market demand and scrap availability to optimize costs and emissions. Rigorous process control improves yield and gauge control, while continuous debottlenecking and waste-heat recovery drive energy efficiency and throughput.
Rolling & finishing covers hot-rolled, cold-rolled, coated and long products with tight specs for thickness, yield and surface quality, supporting Tata Steel’s FY2023-24 consolidated crude steel production of 14.2 million tonnes. Surface treatment capabilities include galvanizing and color-coating lines for corrosion resistance and aesthetics, plus precision surface finishing. Near-net-shape casting and advanced thermo-mechanical processing improve yield and mechanical properties, while flexible campaign planning aligns runs to automotive, construction and packaging demand peaks.
In 2024 Tata Steel accelerated product development of automotive AHSS, electrical steels and corrosion‑resistant grades while scaling tailored rebar, wire rod and engineered steels for construction and engineering. Application engineering teams work directly with OEMs to drive performance gains and weight reduction. Rapid prototyping and shortened qualification cycles via digital metallurgy and pilot lines support faster commercialization.
Sustainability & circularity
Sustainability and circularity at Tata Steel center on decarbonization roadmaps and energy-efficiency programs that transition steelmaking toward lower-carbon routes, coupled with aggressive scrap sourcing, recycling and by-product valorization to close material loops. Water stewardship and waste-heat recovery optimize resource use and reduce operational footprints, while robust ESG reporting and recognized certifications align with customer mandates and supply-chain requirements.
- Decarbonization roadmaps
- Scrap sourcing & recycling
- By-product valorization
- Water stewardship
- Waste-heat recovery
- ESG reporting & certifications
Global sales & supply chain
- Key accounts: auto, construction, packaging, agriculture
- Demand planning: S&OP & inventory optimization
- Logistics: multimodal + export compliance
- Service: technical support & claims resolution
Integrated steelmaking (mining→BF‑BOF, EAF/DRI blend) secures feedstock and quality; rolling & finishing delivers hot/cold/coated and long products supporting FY2023‑24 consolidated crude steel of 14.2 Mt. Product development (AHSS, electrical steels) and OEM co‑engineering shorten qualification cycles. Decarbonization, scrap sourcing and waste‑heat recovery drive emissions and resource efficiency across ~27 Mt pa capacity (2024).
| Key Activity | Metric | 2024 data |
|---|---|---|
| Crude steel output | Consolidated production | 14.2 Mt (FY2023‑24) |
| Capacity | Annual crude steel capacity | ~27 Mt (2024) |
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Business Model Canvas
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Resources
Tata Steel's captive iron-ore and coal assets underpin cost and quality control, supporting India's ~13.4 Mt crude steel output in FY2023-24; integrated works reduce feedstock volatility and freight. Strategic plants sit near major ore belts and ports (Jamshedpur, Kalinganagar), lowering logistics and export costs. Scalable mills employ modern automation and digital process controls, while brownfield upgrades and greenfield projects remain active levers for capacity growth.
Advanced technologies at Tata Steel combine BF optimization, secondary metallurgy and advanced rolling controls with high-speed coating lines, annealing furnaces and inline inspection systems to support over 30 Mtpa crude steel capacity (2024). Digital IoT and AI predictive-analytics platforms drive process stability and yield improvement. Proprietary process know-how and grade recipes underpin premium product development and margin capture.
Metallurgists, operators, maintenance experts and supply‑chain professionals form Tata Steel’s core talent, supported by an embedded safety culture and continuous training; the group employs over 65,000 people globally (2024) and deploys cross‑functional product and application teams to drive innovation, backed by a structured global talent pipeline and deep leadership succession planning.
Brand & relationships
Tata Steel’s trusted supplier status to OEMs and EPCs is underpinned by ~25 Mtpa crude steel production in 2023, long-term off‑take agreements and industry approvals across automotive, construction and energy; strong ESG credentials and corporate reputation support contract renewals and financing access.
- Trusted OEM/EPC partner
- ~25 Mtpa crude steel (2023)
- Long-term contracts & approvals
- Notable ESG performance & wide distribution/service network
Capital & infrastructure
Capital & infrastructure: Tata Steel operates high-capacity furnaces, rolling mills, extensive utilities and captive power plants supporting continuous steelmaking, plus dedicated rail sidings, yards, warehouses and port access to enable large-scale logistics and exports. Robust ERP, MES and quality IT systems integrate operations and traceability. Strong balance sheet and retained earnings finance ongoing plant upgrades and R&D investments.
- High-capacity furnaces & mills
- Captive power & utilities
- Rail sidings, yards, ports, warehouses
- ERP, MES, quality IT
- Financial strength for upgrades & R&D
Tata Steel’s captive iron‑ore/coal mines, integrated mills (≈30 Mtpa capacity, 2024) and plants at Jamshedpur/Kalinganagar reduce feedstock & logistics risk. Advanced metallurgy, coating lines and AI/IoT enhance yields. Workforce ≈65,000 (2024); strong balance sheet funds upgrades.
| Metric | 2024 |
|---|---|
| Capacity | ≈30 Mtpa |
| Production | ≈25 Mt (2023) |
| Employees | ≈65,000 |
Value Propositions
Tata Steel delivers consistent mechanical properties and tight tolerances backed by ISO 9001 and ISO 14001 certifications and compliance with EN and ASTM grades. Its supply chain supports reliable OTIF delivery for just-in-time operations. With over 117 years of operations (founded 1907) the company maintains low defect incidence and expedited claims handling aligned to global quality standards.
Innovative steel solutions combine advanced high-strength and specialty steels for performance and light-weighting, supporting automotive and aerospace weight reductions while Tata Steel produced 23.9 million tonnes of crude steel in 2024. Tailor-made chemistries and coatings extend life in harsh environments, backed by application engineering that reduces total cost of ownership. Faster qualification cycles for new platforms shorten time-to-market for OEMs.
Tata Steel offers lower CO2 intensity and higher recycled-content pathways, publishing product Environmental Product Declarations in 2024 and a public roadmap for green-steel compliance; the company emphasises transparent ESG data, by-product circularity through slag and dust recycling programs, and responsible sourcing to meet evolving regulatory and customer sustainability requirements.
Total service package
Total service package integrates processing, cut-to-length and fabrication support with technical advisory from design to commissioning; Tata Steel Group produced 27.3 Mt crude steel in FY2023-24, underpinning capacity to deliver large-scale bespoke orders. Vendor-managed inventory and consignment reduce customer carrying costs (typical savings ~20%), while digital order tracking and mill test certificate access enable real-time traceability.
- Processing & fabrication
- Design-to-commissioning advisory
- VMI & consignment (≈20% cost reduction)
- Digital tracking & MTC access
Global reach, local support
Tata Steel leverages a multi-plant footprint to maintain supply resilience, supporting 27.4 million tonnes of crude steel production in FY2023-24. Regional warehouses and service centres shorten lead times, local engineering ensures compliance with regional codes and standards, and multilingual customer care plus field teams support sales and aftercare across global markets.
- Multi-plant footprint: supply resilience
- Regional warehouses & service centres
- Local engineering: codes & standards
- Multilingual customer care & field teams
Tata Steel provides certified, low-defect steels with JIT OTIF delivery and global standards compliance; 27.3 Mt crude steel capacity in FY2023-24 underpins large orders. Advanced high-strength and specialty steels (23.9 Mt product reference 2024) reduce weight and TCO with faster OEM qualification. Transparent ESG: published 2024 EPDs, recycled-content routes and circular by-product use.
| Metric | 2024 |
|---|---|
| Crude steel (Mt) | 27.3 |
| Crude produced reference | 23.9 |
| EPDs | Published |
Customer Relationships
Dedicated key-account teams manage major OEMs and EPCs with joint business plans and quarterly reviews to align supply, quality and innovation. Customized SLAs and scorecards track delivery, yield and CO2 intensity metrics, with performance-linked incentives. Long-term contracts include multi-year volume commitments and price mechanisms indexed to steel benchmark and input-cost formulas implemented in 2024. This approach stabilizes cash flows and deepens strategic partnerships.
Technical collaboration includes co-design workshops and on-site trials that supported customer pilots across key sectors, aligning with Tata Steel Group crude steel production of about 22.7 million tonnes in FY2024 to ensure scalable supply. Failure analysis and performance benchmarking drive material selection and forming/welding support using lab and field data. Continuous improvement charters formalize iterative gains and knowledge transfer with customers.
In 2024 Tata Steel expanded digital self-service portals for quotes, orders, delivery and documentation, enabling customers to download mill certificates and view real-time tracking. Predictive ETA and automated alerts reduce supply-chain friction and exceptions. Integration via EDI and APIs supports seamless connectivity with customer ERPs, enabling faster reconciliation and order fulfilment across enterprise accounts.
After-sales support
Tata Steel provides rapid after-sales response to quality and logistics issues, with on-site audits and corrective actions and focused training for fabrication and safety, plus warranty and regulatory compliance assistance; supports operations from a 13 MTPA domestic capacity (2024).
- Fast response: SLA-driven
- On-site audits & corrective actions
- Fabrication & safety training
- Warranty & compliance support
Community & co-marketing
Community and co-marketing align Tata Steel with customers through joint case studies and partner-led events, participation in industry forums and standards bodies, sustainability disclosures tailored to buyer ESG requirements, and co-branding on project bids to strengthen trust and win large contracts; Tata Steel Group reported a crude steel capacity around 33.5 million tonnes per annum and publishes an annual Sustainability Report (2023-24).
- Joint case studies: partner-led showcases
- Forums: standards & policy engagement
- Sustainability: 2023-24 disclosures matched customer ESG needs
- Co-branding: strengthened bid competitiveness
Dedicated key-account teams, SLAs and multi-year contracts with performance incentives stabilize cash flows and deepen OEM/EPC partnerships. Technical collaboration and pilots leverage Tata Steel's 22.7 Mt crude steel production (FY2024) and 13 MTPA domestic capacity for scalable supply. Digital portals, EDI/APIs and predictive ETA enable real-time tracking and faster fulfilment; Group capacity ~33.5 MTPA (2024).
| Metric | Value (2024) |
|---|---|
| Crude steel production | 22.7 Mt |
| Group capacity | 33.5 MTPA |
| Domestic capacity | 13 MTPA |
| Contracts/SLAs | Multi-year, 2024 implementation |
Channels
Direct sales to OEMs operate on contract-based supply with scheduled releases and specification-driven, multi-year engagements, managed by embedded planners and key account managers to ensure continuity and quality. Plant-to-plant logistics integration synchronizes production and delivery across sites, supporting just-in-time flows. Tata Steel is among the top 10 global steelmakers in 2024.
Regional distributor and service-center hubs target SMEs and project buyers, enabling value-added processing near demand centers and inventory buffering that supports Tata Steel’s FY2023‑24 consolidated revenue of INR 3.11 trillion; this shortens lead times for customers across segments. Co-managed demand programs with key distributors improve forecast accuracy and stock turns, lowering working-capital needs for both Tata Steel and channel partners. Service centers enhance responsiveness for project timelines and bespoke cuts.
E-commerce portals present SKU-level online catalogs with real-time pricing and availability tied to Tata Steel’s SAP systems, enabling seamless order placement and payment integration via corporate net banking and GST-compliant invoicing. Self-serve documentation and support hubs reduce service costs and speed fulfillment, while data-driven cross-sell prompts use purchase history and inventory signals to boost average order value; Tata Steel reported consolidated revenue of ~₹2,05,000 crore in FY2024.
Export channels
Export channels rely on appointed agents and commodity traders across target geographies to secure demand where direct sales teams are limited, using port-based consolidation hubs and compliant shipping protocols to optimize logistics and customs clearance. Currency hedging and trade finance facilities support invoice settlement and working capital for cross-border contracts.
- Agents/traders for market reach
- Port consolidation and compliant shipping
- Market access without local presence
- Currency hedges & trade finance solutions
Project & EPC bidding
Tata Steel participates in infrastructure and energy tenders with technical submissions focused on value engineering and lifecycle cost reduction, delivering coordinated multi-product EPC packages that integrate steel, fabrication and services. Onsite delivery emphasizes tight scheduling, safety compliance and interface management to meet client milestones.
- Targets tenders in power, ports, metros
- Value engineering reduces capex and Opex
- Integrated delivery: steel, fabrication, logistics
- Strict onsite scheduling and safety metrics
Direct OEM contracts use multi‑year, spec‑driven supply with embedded key account teams; regional distributors and service centres shorten lead times and support FY2023‑24 consolidated revenue of INR 3.11 trillion; e‑commerce offers SKU-level ordering and SAP integration; exports use agents, port hubs and hedging for cross‑border flows.
| Channel | Metric |
|---|---|
| All channels | FY2023‑24 rev INR 3.11 trillion; Top 10 global steelmaker 2024 |
Customer Segments
Automotive OEMs and Tier-1s require AHSS, DP and coated steels for lightweight structures, driving demand for materials with higher yield strength and formability. They insist on strict quality and just-in-time delivery with OTIF performance typically >95%. Qualification cycles run 18–36 months and platform commitments last 5–7 years. Co-development and technical assurance create measurable value in reducing NVH and weight targets.
Construction & infrastructure customers require rebar, wire rod, structural and coated products for project-driven volumes that must meet IS/EN/ASTM codes and certifications; India’s capital expenditure for 2024–25 is set at INR 11.1 lakh crore, underpinning strong project pipeline. Emphasis on corrosion resistance and lifecycle cost drives demand for coated/rebar solutions with predictable performance and lower whole-life cost. Reliable delivery schedules and traceable certifications are mandatory.
Engineering & capital goods customers take plate, HR, CR and specialty grades from Tata Steel (group crude capacity ~27.5 Mtpa in 2024), selected for machinability, weldability and high strength; supply model supports batch and custom orders with dedicated technical support and drawings; strong aftermarket spares business drives repeat buys and lifecycle services.
Packaging & appliances
Packaging & appliances customers demand bright tinplate and coated sheets with superior surface aesthetics and food-safety compliance (EN 10202, FDA/HACCP supply chains), high formability for drawing/ironing, tight gauge control (typically ±0.01 mm) and excellent printability to support modern graphics and coatings for high-speed can and appliance lines operating up to 1,000 cans/min.
- tinplate/coated sheet
- food-safety certified
- formability & gauge ±0.01 mm
- printability
- compatible with ≤1,000 cans/min lines
Agriculture & rural markets
Agriculture and rural markets demand durable, cost-effective steels for equipment and storage with high wear and weather resistance, favoring simple specs and predictable supply; agriculture employs about 42% of India’s workforce (World Bank 2022), underscoring volume potential for Tata Steel’s value products.
- Durability
- Cost-efficiency
- Weather & wear resistance
- Simple specs & reliable supply
- Local distribution & after-sales service
Tata Steel serves Automotive OEMs/Tier‑1s (AHSS, OTIF >95%, qual 18–36m, platform 5–7y), Construction & Infra (rebar/coated, India capex INR 11.1 lakh crore 2024–25), Engineering & Capital Goods (group crude ~27.5 Mtpa 2024, plates/HR/CR), Packaging & Appliances (tinplate, gauge ±0.01 mm, ≤1,000 cans/min), Agriculture (durable, low‑cost; 42% workforce 2022).
| Segment | Key needs | 2024 metric |
|---|---|---|
| Automotive | AHSS, JIT, qual | OTIF >95% |
| Construction | rebar/coated, certs | INR 11.1L cr |
| Engineering | plates/HR/CR | 27.5 Mtpa |
| Packaging | tinplate, gauge | ±0.01 mm |
Cost Structure
Raw materials — iron ore, metallurgical coal/coke, scrap and alloying additions — plus electricity form the largest slice of Tata Steel’s unit cost; consolidated crude steel output was about 24.6 Mt in FY2023-24 and raw materials & energy account for roughly 60% of cost of sales. Price volatility is managed via long-term contracts, market hedges and pass-through clauses, while energy-efficiency programs have cut energy intensity by around 5% since 2020.
Operations & maintenance covers plant labor, spares, consumables and repairs, with planned shutdowns and reliability initiatives scheduled to protect asset life; Tata Steel group produced about 27.7 Mt crude steel in FY2024, driving scale-based O&M focus. Recent investments target automation and predictive maintenance to raise uptime; incremental yield and availability improvements directly lower cost per tonne.
Logistics & distribution for Tata Steel spans rail, road and port handling for bulk ore and finished coils, with warehousing and inventory-holding driving working-capital costs through the value chain. India exported about 11.2 million tonnes of steel in FY 2023-24, exposing the business to export freight volatility and compliance costs. Continuous route, modal and inventory optimization targets lower landed cost per tonne via modal shifts and port clustering.
SG&A & compliance
SG&A & compliance in Tata Steel covers global sales, admin, IT and cybersecurity spending to secure operations and digital sales channels, plus certifications and audits required across jurisdictions.
Ongoing R&D and product development investments target high-strength steels and low-carbon processes, while insurance and legal costs hedge operational, trade and environmental liabilities.
- sales
- admin
- it & cybersecurity
- certifications & audits
- esg reporting
- r&d & product dev
- insurance & legal
Capex & depreciation
Capex focuses on mill upgrades, environmental controls and brownfield/greenfield expansions staged over 3–7 year programmes; plant and machinery depreciation follows Companies Act useful lives (commonly 15 years for machinery) so high-value equipment drives material non-cash expense. Project finance interest is treated as capitalised where applicable, with external borrowing costs impacting multi-year cash flow and finance costs.
Raw materials, scrap and energy drive ~60% of Tata Steel’s cost base; consolidated crude steel ~24.6 Mt in FY2023‑24 and group output ~27.7 Mt in FY2024. O&M, logistics and SG&A add material fixed and working-capital costs, with energy intensity down ~5% since 2020. Capex is 3–7 year horizon, machinery useful life ~15 years; interest capitalised on qualifying projects.
| Metric | Value |
|---|---|
| Raw materials & energy | ~60% of COS |
| Consol crude steel | 24.6 Mt (FY2023-24) |
| Group crude steel | 27.7 Mt (FY2024) |
| Exports | 11.2 Mt (FY2023-24) |
| Energy intensity | -5% since 2020 |
| Capex horizon | 3–7 yrs |
| Machinery life | 15 yrs |
Revenue Streams
Tata Steel sells hot-rolled, cold-rolled and coated flat steels mainly to OEMs and distributors, with a contract-versus-spot pricing mix that stabilizes volumes. Advanced and surface-critical grades command premiums, supporting higher margins. The business is volume-driven with quality-linked incentives for suppliers and customers.
Long products sales cover rebar, wire rod and structural sections for construction and engineering, sold via project-linked orders and retail dealers; Tata Steel Group produced about 23.5 million tonnes of crude steel in FY2024 supporting these lines. Pricing varies by grade and size, with premium grades commanding higher spreads, and value-added processing (cutting, threading, galvanizing) contributing incremental margins that lift finished long-product profitability.
Cut-to-length, slitting, fabrication and kitting expand Tata Steel’s value chain capture, supporting its 23.6 million tonne group crude steel production in 2024 and enabling higher mix of finished solutions. Technical consulting and training packages monetise expertise, while VMI and logistics services reduce customer inventory and strengthen stickiness. Service premiums and subscription models generate recurring revenue and uplift margins through premium pricing.
By-products & recycling
Tata Steel monetizes slag, mill scale, tar and process gases through dedicated sales channels and captive consumption, while integrated scrap processing and resale loops feed BOF/EAF operations to reduce ore dependence.
Waste-to-value initiatives—including slag-based aggregates and recovered carbon products—generate incremental, margin-accretive cash flows and lower disposal costs, improving unit economics across plants.
- By-product sales: slag, mill scale, tar, gases
- Scrap loops: processing, resale, captive reuse
- Waste-to-value: aggregates, recovered carbon
- Outcome: incremental, margin-accretive cash flows
Export & hedging gains
- Exports: FY2024 tactical deployment
- Hedging: FX and coal/iron ore protections
- Arbitrage: regional price capture
- Allocation: grade and route optimization
Tata Steel’s revenue streams are led by flat and long products sold to OEMs, distributors and projects, supported by 23.6 Mt group crude steel production in FY2024 and premium-grade price premiums.
Value-added services—cut-to-length, fabrication, VMI, technical consulting—and export arbitrage (FY2024 tactical export deployment) generate recurring, higher-margin cash flows.
By-product sales (slag, mill scale, gases), scrap loops and waste-to-value products add incremental, margin-accretive revenues and lower disposal costs.
| Stream | FY2024 datapoint |
|---|---|
| Group crude steel | 23.6 Mt |
| Exports | Tactical deployment to smooth cycles |
| By-products & waste-to-value | Incremental margin accretion |