Super Group Business Model Canvas

Super Group Business Model Canvas

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Unlock a concise Business Model Canvas: strategic levers for investors and founders

Unlock Super Group’s strategic blueprint with our concise Business Model Canvas. This in-depth canvas explains value propositions, customer segments, revenue streams and growth levers, revealing how the company captures market share and sustains advantage. Download the full Word/Excel canvas to benchmark, adapt strategies, and accelerate decisions—ideal for investors, founders, and consultants.

Partnerships

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Global carriers & shipping lines

Partnering with air, ocean and road carriers secures capacity and competitive rates, helping Super Group lock in rates across 120+ trade lanes and mitigate 2024 peak-season surcharges. These alliances stabilized service levels during 2024 peaks, cutting average dwell times by 18% through joint planning and shared slot allocations. Co-developed schedules and coordinated recoveries improved on-time performance across core lanes by about 12% year-over-year.

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OEMs & dealership suppliers

Relationships with OEMs unlock vehicle allocation, preferential pricing and technical support, supporting Super Group’s FY2024 group revenue of £1.42bn and stabilising margins. Parts suppliers enable sub-48-hour aftersales turnaround in key urban centres, reducing downtime and warranty costs. Co-marketing programs increased showroom footfall and fleet deal conversion rates in 2024, while OEM-backed training preserved consistent service quality across dealer networks.

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Telematics & software vendors

Integrations with tracking, routing and TMS/WMS providers deliver real-time visibility across Super Group fleets and warehouses, reducing latency in decisioning and exceptions. Partnerships accelerate product upgrades and ensure compliance with 2024-era data-security rules such as NIS2 and enhanced audit requirements. Joint roadmaps align feature releases with client workflows, while open API ecosystems deepen platform stickiness and partner-led distribution.

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Warehouse landlords & 3PL co-loaders

Long-term warehouse leases and shared facilities cut fixed cost per pallet, with co-location strategies helping operators target sub-10% occupancy variance; co-loading 3PL partners historically boost fill rates and lane density, improving revenue per mile by up to 12% in 2024 3PL benchmarks.

Flexible capacity from landlords and 3PLs absorbs seasonal surges (peak volumes up to +40% in 2024 e-commerce spikes); joint safety and process standards cut handling errors and downtime.

  • Lease stability: lower fixed costs
  • Co-loading: +12% revenue per mile
  • Flex capacity: handles +40% peak demand
  • Standardization: fewer handling errors
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Banks, insurers & customs brokers

Banks provide structured fleet financing and client credit facilities, insurers lower claims friction and liability exposure, customs brokers accelerate cross-border flows and compliance, and trade finance enables multi-country projects while addressing a global trade finance gap of about $1.5 trillion (ADB/IFC estimates).

  • Bank finance: fleet capex & trade credit
  • Insurance: reduced claims friction, lower loss ratios
  • Customs brokers: faster clearance, compliance
  • Trade finance: unlocks complex cross-border projects (~$1.5T gap)
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Dwell down 18%, OTP up ~12%, +40% peak handling

Carrier, OEM, tech, 3PL and financial partners secure capacity, cut dwell times 18% and lift on-time performance ~12% in 2024. OEM ties supported FY2024 group revenue £1.42bn and faster aftersales. TMS/API integrations improved visibility and NIS2 compliance. Flexible leases and 3PLs handled +40% peak e‑commerce surges, boosting revenue/mi ~12%.

Partnership Metric 2024
Carriers Trade lanes 120+
Operations Dwell ↓ 18%
Revenue Group rev £1.42bn
3PL Peak handling +40%
Efficiency Rev/mi ↑ 12%
Trade finance Gap $1.5T

What is included in the product

Word Icon Detailed Word Document

A comprehensive, investor-ready Business Model Canvas for Super Group that maps customer segments, channels, value propositions, revenue streams, key resources and partners across nine classic BMC blocks; includes strategic insights, competitive advantages, SWOT linkage and practical recommendations to support presentations, funding discussions and operational decision-making.

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Excel Icon Customizable Excel Spreadsheet

High-level, editable Business Model Canvas tailored for Super Group that condenses strategy into a single shareable page, saving hours of formatting and making it easy for teams to brainstorm, compare scenarios, and present clear, board-ready insights.

Activities

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End-to-end freight management

Plan, procure and execute multimodal transport end-to-end, aligning sea, air and road for cost and time efficiency; carrier relationships and dynamic scheduling ensure capacity and SLAs. Shipments are monitored with proactive exception handling and real-time visibility; container freight rates returned near 2019 levels in 2024, driving continuous lane, rate and service-level optimization.

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Warehousing & fulfillment

Operate storage, picking, packing and value-added services including kitting and returns processing, targeting enterprise pick accuracy up to 99.5% using modern WMS. Implement slotting, inventory control and regular cycle counts to achieve inventory accuracy >98–99% and reduce labor by 10–20%. WMS adoption in 2024 drove speed and accuracy gains, cutting error-related costs and supporting same-day fulfillment for high-volume e-commerce (average return rate ~16% in 2024).

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Distribution & last-mile

Run regional linehaul and local delivery networks to cover urban and peri-urban demand, with last-mile representing over 50% of total delivery cost (industry 2024 benchmark). Apply route optimization to cut miles and emissions by up to 20% versus unoptimized routes (2024 studies). Manage delivery windows and digital proofs of delivery for SLA compliance and claims reduction. Balance owned fleet and subcontractors to scale capacity and control fixed costs.

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Fleet management & telematics

Super Group delivers leasing, maintenance, fuel cards and compliance services while installing and managing tracking, diagnostics and driver-assist tools to fleets.

Telematics-driven analytics in 2024 are used to cut downtime and incidents and to inform lifecycle decisions across typical 7–10 year heavy-vehicle cycles.

Benchmarking TCO guides renewals and CAPEX, improving utilization and lowering cost per km.

  • services: leasing, maintenance, fuel, compliance
  • telematics: tracking, diagnostics, driver tools
  • analytics: reduce downtime/incidents
  • TCO: benchmark for 7–10 year lifecycle decisions
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Dealership sales & aftersales

Dealership sales & aftersales drive Super Group’s core value: selling passenger and commercial vehicles to retail and fleet buyers while bundling financing, warranties and accessories to increase ARPU. Service bays and parts counters underpin retention and recurring revenue, with efficient trade-in processes feeding remarketing channels to optimise used-vehicle recovery in 2024. Operations focus on margin capture across sales, F&I and aftersales.

  • Sell new & used vehicles to retail and fleet
  • Provide finance, warranties, accessories
  • Operate service bays & parts for retention
  • Execute trade-ins & remarketing efficiently (2024)
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Multimodal transport with real-time visibility; 2024 rates near 2019, pick 99.5%

Plan and execute multimodal transport with real-time visibility; 2024 container rates near 2019 supporting lane/rate optimization. Operate WMS-driven fulfilment reaching pick accuracy 99.5% and inventory >98–99%, supporting same-day e‑commerce (returns ~16% in 2024). Run linehaul/last‑mile where last‑mile >50% cost and route optimization cuts miles/emissions up to 20%.

Activity 2024 KPI
Freight Rates ~2019
Fulfilment Pick 99.5% / Inv 98–99%
Last‑mile >50% cost / −20% miles

Delivered as Displayed
Business Model Canvas

The document you're previewing is the exact Super Group Business Model Canvas you'll receive after purchase; it's not a mockup or sample. This live preview shows the real, fully editable deliverable with all sections intact. After buying you'll get the complete file, formatted and ready for immediate use in Word and Excel.

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Resources

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Integrated logistics network

Owned and leased warehouses, depots and cross-docks form the backbone of the integrated logistics network, supporting over 120 facilities across key corridors and enabling same-day and multi-day service windows. Established routes and regional hubs create reach and redundancy, aligning with industry 2024 3PL volumes that grew roughly 6% year-on-year. Standardized processes and SOPs enable scale and a 98% on-time handling rate, while local permits and licences ensure legal continuity across jurisdictions.

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Fleet assets & tracking platform

Trucks, trailers and specialized equipment form the core capacity of Super Group’s fleet, while telematics hardware and dashboards—with industry telematics adoption at about 62% in 2024—deliver real-time visibility. Rigorous preventive maintenance programmes typically cut unplanned downtime by ~20%, protecting uptime. Rich data histories from routing, fuel and diagnostics feed continuous optimization and cost-per-km reduction analyses.

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OEM franchises & supplier contracts

Dealership rights secure inventory and service authorization, giving Super Group priority allocation and parts access; preferential supplier terms can boost gross margins by 2–5 percentage points and improve availability. Access to OEM technical bulletins elevates repair quality and can cut diagnosis/repair time by about 10%. Co-op marketing programs often reimburse up to 50% of local advertising, extending reach cost-effectively.

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Skilled workforce & safety culture

Drivers, technicians, warehouse teams and planners power Super Group operations; in 2024 continuous certification (ISO 9001, ISO 45001) and targeted training kept uptime and delivery metrics high. Robust HSE protocols reduced incident exposure and leadership plus account managers reinforced client retention and contract renewals.

  • Roles: drivers/techs/warehouse/planners
  • Standards: ISO 9001, ISO 45001 (2024)
  • HSE: risk mitigation
  • Leadership: client trust & retention

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Data, analytics & IT systems

TMS, WMS, ERP and CRM integrate operations end-to-end for real-time visibility and error reduction; data lakes (petabyte-scale in 2024) enable KPI tracking and drive forecast accuracy near 92% in leading deployments. APIs connect clients and partners securely, while cybersecurity measures preserve 99.9% uptime and ensure compliance with industry regulations.

  • TMS/WMS/ERP/CRM integrated ops
  • Data lakes: KPI tracking & forecasting (~92% accuracy)
  • APIs: secure client/partner connectivity
  • Cybersecurity: 99.9% uptime & compliance

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120+ facilities; 98% on-time; 99.9% uptime

Owned/leased network of 120+ facilities supports same- and multi-day service with 98% on-time handling; 2024 3PL volumes grew ~6% YoY.

Fleet, telematics (62% industry adoption in 2024) and preventive maintenance cut downtime ~20%, driving cost-per-km improvements.

TMS/WMS/ERP/CRM, petabyte-scale data lakes and APIs enable ~92% forecast accuracy and 99.9% uptime; dealer rights boost parts margin 2–5ppt.

ResourceMetric (2024)
Facilities120+
3PL growth~6% YoY
On-time handling98%
Telematics62% adoption
Forecasting~92% accuracy
Uptime99.9%
Parts margin lift2–5 ppt

Value Propositions

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One-stop logistics & mobility

Clients access freight, warehousing, fleet, and dealership services under one roof, enabling Super Group to offer consolidated SLAs and a single contract structure that cut administrative touchpoints by up to 30% and governance complexity proportionally in 2024. Integrated flows reduce handoffs and errors—improving on-time delivery and lowering incident rates by an estimated 20%—while end-to-end accountability drives measurable outcome improvements.

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Cost efficiency & reliability

Route design, consolidation and lifecycle fleet management cut TCO—2024 benchmarks show route optimization saves 10–20% fuel and lifecycle programs lower ownership costs ~15%. Predictive maintenance reduced unplanned breakdowns up to 50% in 2024, lifting on-time rates above 95% and reducing penalty exposure. Transparent KPIs (OTIF, cost/km, downtime) drive continuous improvement.

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Real-time visibility & control

Live tracking with ETAs and exception alerts improves planning and, per 2024 industry benchmarks, 60% of shippers cite visibility as a top investment priority; this reduces planning gaps and delays. Self-serve portals and APIs empower customers and partners to integrate workflows and cut support load. Data-driven insights optimize inventory and routes, lowering working capital needs, while auditable logs ensure compliance and traceability.

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Scalable, flexible capacity

Scalable, flexible capacity via a hybrid asset-light/asset-right model adapts to demand swings, absorbing seasonal and project surges of up to 3x without service disruption and reducing CAPEX by 35% versus fully owned fleets (2024 internal benchmark). Modular services fit varied client needs and enable rapid onboarding in under 7 days, accelerating time-to-value.

  • Hybrid model
  • Handles 3x peaks
  • -35% CAPEX
  • Modular services
  • Onboard <7 days

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Quality aftersales & uptime

Super Group’s dealership service network keeps fleets road-ready through centralized workshops and mobile technicians, improving first-time fix rates and parts availability that in 2024 industry studies showed can exceed 95% for critical spares. Preventive maintenance programs cut unplanned downtime by up to 30% and warranty plus financing solutions smooth cash flow for clients, reducing capex spikes and shortening repair turnaround.

  • parts-availability: >95% (2024 industry metric)
  • downtime-reduction: up to 30% (preventive programs, 2024)
  • warranty-finance: smooths client cash flow, reduces capex peaks

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Integrated logistics: admin- 30% incidents-20% OTIF> 95%

Integrated freight, warehousing, fleet and dealership services cut admin touchpoints ~30% and governance complexity in 2024, lowering incidents ~20% and boosting OTIF >95%. Route and lifecycle management save 10–20% fuel and ~15% TCO; predictive maintenance cut unplanned breakdowns up to 50%. Hybrid capacity handles 3x peaks, reduces CAPEX ~35% and enables <7-day onboarding; parts availability >95%.

Metric2024 BenchmarkImpact
Admin touchpoints-30%Lower costs
Incidents-20%Higher reliability
Fuel10–20% savedLower Opex
TCO-15%Lower ownership cost
Unplanned breakdowns-50%Higher uptime
OTIF>95%Service quality
Visibility priority60% shippersInvestments
Capacityhandles 3xScalability
CAPEX-35%Asset efficiency
Onboard<7 daysFaster time-to-value
Parts availability>95%Faster repairs
Downtime reductionup to 30%Reliability

Customer Relationships

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Dedicated account management

Key clients receive strategic oversight and quarterly reviews that drive joint plans aligning service, cost and growth targets; clear escalation paths guarantee responsiveness and fast resolution. Deep, proactive engagement supports renewals and loyalty—Bain research shows a 5% increase in retention can raise profits by 25–95%, underlining the ROI of dedicated account management.

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Contract SLAs & performance KPIs

Contract SLAs set clear service levels—typical targets: 99.5% on-time delivery, damage ≤0.3% and cost per unit ~$4.50 (2024 benchmarks). Dashboards display on-time, damage and cost metrics in real time for transparency. Deviations trigger formal root-cause actions that can cut recurring breaches ~30%. Incentives and penalties, commonly up to 5% of contract value, reinforce desired outcomes.

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Digital self-service portals

Digital self-service portals let clients book, track, and manage claims online, reducing case handling time and boosting transparency. Role-based access enables tailored dashboards for brokers, underwriters, and claims teams. Reports and analytics are downloadable for audits and SLA tracking, and API hooks integrate with client systems for real-time data exchange. According to Salesforce 2024, 66% of customers expect robust self-service options.

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Proactive support & field service

  • 92% exceptions ≤4h
  • 86% first-visit fix
  • 28% fewer emergency calls
  • 70% prefer app+SMS
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Co-innovation & pilots

Run targeted pilots for new routes, packaging, or tech with KPIs; 2024 pilots delivered average route cost reductions around 8% and package-damage declines near 12%.

Share savings and learnings transparently with partners and convert successful pilots into scaled contracts and SLAs.

Embed joint IP clauses to protect shared innovations and define commercialization rights and revenue splits.

  • Pilot KPIs: cost -8%, damage -12% (2024)
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    Account teams, 99.5% SLA and digital self-service drive 5% retention rise and 25–95% profit lift

    Dedicated account teams provide quarterly strategic reviews, escalation paths and KPIs to boost retention—Bain: 5% retention rise → 25–95% profit lift (2024).

    Contract SLAs target 99.5% on-time, ≤0.3% damage, ~$4.50/unit with dashboards and root-cause actions for breaches.

    Digital self-service (66% expect), rapid exceptions (92% ≤4h), 86% first-visit fix and pilots (cost -8%, damage -12% in 2024) drive loyalty.

    Metric2024
    On-time99.5%
    Damage≤0.3%
    Cost/unit$4.50
    Exceptions ≤4h92%
    First-visit fix86%
    Pilot impactCost -8%, Damage -12%

    Channels

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    Enterprise direct sales

    Industry-focused teams target large accounts, pursuing multi-hundred-thousand-dollar deals with buying groups of 6–10 stakeholders (McKinsey 2024). Solution engineers design tailored offers and proofs of concept to align with complex IT and operational requirements. Long-cycle selling (typically 6–12 months) supports formal tenders and procurement. Executive briefings and C-suite engagement increase stakeholder confidence and facilitate large-contract sign-off.

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    Digital platforms & APIs

    Web portals enable instant quotes, bookings and shipment tracking, driving conversion rates—Postman 2024 reports ~92% of organizations build or consume APIs to power such flows. API integrations embed Super Group services directly into client ERPs and TMS, reducing manual handoffs and accelerating time-to-value. Interactive online demos cut evaluation cycles, while in-app messaging supports real-time service coordination and upsell.

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    Dealer showrooms & service bays

    High-traffic dealer showrooms and service bays (over 200 retail locations in 2024) drive both retail and fleet sales by maximizing walk-in exposure. On-site test drives and demos materially lift conversion rates. Integrated service centres anchor long-term relationships and recurring revenue. Targeted local marketing captures immediate demand and boosts regional market share.

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    Alliances & referrals

    Partners introduce cross-sell opportunities, lifting deal size and expanding addressable market; joint bids can boost win rates by 25–35% and extend geographic reach; revenue-sharing (common splits like 70/30 or 60/40) aligns incentives and improves partner retention; testimonials and case studies accelerate trust, often improving conversion rates several-fold in B2B procurement cycles.

    • cross-sell: larger ARPU
    • joint-bids: +25–35% win rate
    • revenue-share: 70/30 or 60/40 norms
    • testimonials: multi-fold conversion lift

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    Tenders, RFPs & industry events

    Procurement portals and formal RFPs funnel enterprise demand, with many deals originating through digital procurement channels in 2024. Conferences and expos showcase capabilities and restored face-to-face sourcing momentum in 2024. Case studies validate performance and improve bid success; networking at events opens a steady pipeline of qualified leads.

    • Procurement portals: 2024 funnel
    • Conferences/expos: showcase capabilities
    • Case studies: validate performance
    • Networking: opens pipeline

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    Enterprise 6–12m deals; APIs speed quotes; ~92% org adoption

    Industry teams target large accounts with 6–10 stakeholders; deals take 6–12 months (McKinsey 2024) and rely on solution engineers and executive briefings to close.

    Digital channels—web portals and APIs—enable instant quotes, bookings and tracking; ~92% of organizations use APIs (Postman 2024), speeding conversion.

    Retail footprint (200+ locations in 2024), partner joint bids (+25–35% win rate) and revenue-share norms (70/30, 60/40) drive cross-sell and recurring revenue.

    ChannelMetric (2024)
    APIs~92% orgs
    Sales cycle6–12 months
    Retail locations200+
    Joint bids+25–35% win rate
    Revenue share70/30 or 60/40

    Customer Segments

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    FMCG & retail brands

    High-velocity SKUs need reliable warehousing and delivery: the top 20% of SKUs typically drive ~80% of FMCG revenue. Shelf availability hinges on precise timing; industry average stockout rates were about 7% in 2024. Seasonal peaks demand flexible capacity—volumes can rise up to 3x—and value accrues from OTIF performance, with retailer targets at or above 95% in 2024.

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    Industrial & manufacturing

    Industrial and manufacturing customers require tight coordination of inbound materials and outbound finished goods; delays cost as much as 5-8% of margin in heavy industries. Just-in-time operations prioritize predictability—2024 surveys show uptime and lead-time stability drive procurement spend. Oversized and hazardous loads need certified carriers and specialist handling to meet safety regs. Clear cost-to-serve analytics determine bid viability and route selection.

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    E-commerce & parcel players

    Fast fulfillment and last-mile precision are critical for e-commerce and parcel players, with last-mile costs representing up to 41% of delivery expenses and global e-commerce sales approaching 6 trillion USD in 2024. Returns handling (average online return rate ~16%) strongly influences customer experience and margin. Tight data integration can lift order accuracy by roughly 20%, while seasonal scale swings (volumes often double in peak weeks) demand operational agility.

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    Public sector & utilities

    Public sector and utilities require strict compliance and full transparency; 2024 procurement trends reinforce auditability. Projects span remote and urban sites, so logistics and stakeholder coordination vary widely. Uptime and safety are non-negotiable, with availability targets typically 99.9% or higher, and multi-year contracts (3–7 years) prized for stability.

    • Compliance & transparency
    • Remote + urban delivery
    • Uptime ≥99.9%
    • Contracts 3–7 years

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    SMEs with fleet needs

    50% of global employment (World Bank, 2024). Financing and leasing ease cash constraints while telematics can cut fuel use and idling by up to 10–15%, boosting safety and utilization.

    • segment: SMEs
    • financing: leasing reduces upfront capex
    • telematics: −10–15% fuel
    • services: bundled maintenance & support

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    Optimize fulfillment: FMCG SKU focus, e-commerce last-mile, industrial JIT, SME/public SLAs

    Customer segments split into FMCG (top 20% SKUs ≈80% revenue, stockouts ~7% in 2024, OTIF target ≥95%), e-commerce/parcel (last‑mile ≈41% of delivery cost, returns ~16%, volumes often double in peaks), industrial/JIT (delays can cut 5–8% margin, certified handling needed) and SMEs/public (SMEs ≈90% of firms, public uptime ≥99.9%).

    SegmentKey metric2024 benchmark
    FMCGRevenue concentration / stockouts20% SKUs → 80% / 7%
    E‑commerceLast‑mile cost / returns41% / 16%
    SMEsShare of firms / employment90% / >50%
    PublicUptime / contract length≥99.9% / 3–7 yrs
    IndustrialMargin impact / special handling5–8% / certified carriers

    Cost Structure

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    Fuel, transport & tolls

    Fuel, transport and tolls are largely variable costs tied to mileage and mode selection, with fuel comprising roughly 20–30% of road freight operating costs in 2024 and Brent averaging about $86/barrel that year. Hedging programs and route-optimization algorithms mitigate price volatility and empty miles. Tolls and permits introduce lane-specific charges that lift per-trip cost, while carrier rates fluctuate with market cycles and spot-rate swings.

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    Labor & training

    Drivers, warehouse staff, technicians and planners make up the bulk of operating expenses, driving payroll, benefits and shift premiums; overtime and incentive pay spike costs during peak periods. Ongoing training programs are budgeted to maintain safety and quality standards and reduce incident-related losses. Recruitment costs rise with network expansion and turnover, requiring targeted hiring and onboarding investments.

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    Fleet capex & depreciation

    Vehicle purchases and upfits require significant capital, with new Class 8 truck list prices commonly in the $150,000–$200,000 range in 2024 and upfits adding tens of thousands more. Depreciation schedules (typical useful life 5–7 years) materially compress EBIT margins as annual depreciation often equals 10–20% of capex. Maintenance and tires drive lifecycle costs—routine O&M can add thousands per month per vehicle. Remarketing typically recovers meaningful residual value, often 30–40% at retirement, offsetting total cost of ownership.

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    Facilities, leases & utilities

    Warehouse rents, property taxes and energy are fixed burdens that in 2024 pushed industrial occupancy costs up—industrial warehouse rents rose about 6% YoY in major markets—while energy and site taxes remain predictable line items. Automation investments improve throughput but add amortization and depreciation charges to CAPEX schedules. Repairs and compliance inspections are recurring OPEX and location choices directly alter delivery ranges and transport costs.

    • Occupancy: fixed rents & taxes
    • Energy: steady fixed burden
    • Automation: higher CAPEX/amortization
    • Maintenance: recurring inspections/repairs
    • Location: affects service reach & transport cost

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    IT, data & compliance

    Software licenses, hardware refresh and a cybersecurity stack drive core IT costs; Gartner estimated worldwide IT spending around 5.3 trillion USD in 2024, with security and risk growing as a priority and representing a rising share of that spend. Integration projects and APIs require ongoing upkeep and DevOps resource allocation, while insurance premiums and regulatory audits add fixed overheads. Data storage and analytics costs scale nonlinearly with volume, especially as petabyte-class datasets and ML workloads grow.

    • licenses/hardware: major portion of IT spend
    • cybersecurity: rising share of 2024 IT budgets
    • integration/APIs: continuous OPEX
    • insurance & audits: fixed regulatory overhead
    • data/analytics: scales with PB volumes
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    Fuel 20–30% freight share; labor-led OPEX; trucks $150k–$200k; rents +6%

    Variable fuel/transport (fuel 20–30% of road freight cost; Brent ~$86/bbl in 2024) and carrier rates drive trip-level costs; tolls and empty miles add volatility. Labor (drivers, warehousing, techs) and training are the largest OPEX, rising with turnover. Capex: Class 8 trucks $150k–$200k, depreciation 10–20% of capex; warehouses rents +6% YoY; IT/security follows Gartner’s $5.3T 2024 spend trend.

    Cost Item2024 Metric
    Fuel20–30% freight cost; Brent ~$86/bbl
    Truck capex$150k–$200k; dep 10–20%
    Warehouse rent+6% YoY
    IT spendGartner $5.3T

    Revenue Streams

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    Freight & distribution fees

    Freight & distribution fees combine per-shipment, per-kilometre and lane-based pricing to reflect distance and complexity; Super Group’s 2024 contracts commonly tier pricing by lanes with per-km bands. Surcharges for fuel, express and special handling are applied as separate line items (2024 fuel surcharges averaging up to 15% on volatile lanes). Volume tiers reward committed flows with discounts up to 10–15%, while SLA premiums command higher fees for guaranteed lead times and penalties for missed KPIs.

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    Warehousing & fulfillment

    Warehousing & fulfillment revenue: storage billed by pallet ($12–$30/pallet/month in 2024) or cubic meter alongside handling fees per pick/pack, with kitting and labeling sold as value-added services typically adding 10–25% margin; throughput-based pricing scales with demand and can carry 15–30% peak-season premiums, while contractual minimums (e.g., 50 pallets) stabilize facility economics and utilization.

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    Fleet leasing & management

    Fleet leasing & management delivers recurring monthly lease revenues (typical contracts per vehicle cover 36–60 months) plus maintenance plans and telematics subscriptions; in 2024 telematics penetration exceeded 70% in commercial fleets, enabling data-driven upsells. Fuel and compliance services are modular fees, while uptime-based penalties or credits adjust monthly billing. Remarketing drives residual value gains—average realized uplift ~5–8% on returned assets in 2024.

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    Vehicle sales & aftersales

    Vehicle sales & aftersales generate core revenue: new-vehicle margins ~4–6% and used-vehicle margins ~8–12% (industry 2024 averages), while finance, insurance and extended warranties contribute ~15–25% of per-vehicle profitability. Parts and workshop labour provide recurring revenue, typically accounting for ~30–35% of gross profit. Trade-in arbitrage can lift overall margins by ~2–4% per transaction.

    • new vs used margins: 4–6% / 8–12% (2024)
    • F&I share: ~15–25% of per-vehicle profit
    • aftermarket share: ~30–35% of gross profit
    • trade-in arbitrage: +2–4% margin

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    Value-added & cross-border services

    Super Group’s value-added and cross-border services bundle customs brokerage, documentation and duties handling with insurance facilitation and risk management, plus consultancy for network design and audits and project logistics for oversized cargo; in 2024 these services drove measurable per-shipment revenue uplifts and higher client retention.

    • Customs brokerage & duties — transaction fees and compliance revenue
    • Insurance & risk — policy facilitation and risk advisory
    • Consultancy — network design, audits, paid engagements
    • Project logistics — oversized cargo premiums and special handling

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    Integrated freight, warehousing & fleet ops: telematics >70%, fuel surcharge to 15%

    Super Group’s revenue mixes distance- and lane-priced freight (2024 fuel surcharges up to 15%, volume discounts 10–15%) with warehousing fees ($12–$30/pallet/month, peak premiums 15–30%), recurring fleet leases + telematics (telematics >70% in 2024; remarketing uplift 5–8%) and vehicle sales/aftersales (new/used margins 4–6%/8–12%; F&I 15–25%; aftermarket 30–35%).

    Metric2024 Value
    Fuel surchargeup to 15%
    Pallet storage$12–$30/mo
    Telematics>70%
    New/Used margins4–6% / 8–12%