SSR Mining Marketing Mix
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Product
Gold and silver output
SSR Mining’s core output is gold and silver, delivered mainly as doré and increasingly refined bullion; the company reported 2024 production of about 383,000 ounces of gold and 2.7 million ounces of silver per its 2024 report. Output meets strict metallurgical specs required by refiners and bullion banks, with minor base metals recovered as by-products to boost value, and reliability supported by established site-specific processing flowsheets.
Diversified mine portfolio
SSR Mining operates across the United States, Canada, Mexico and Argentina, balancing geopolitical and geological risk across four jurisdictions. A blend of open-pit and underground assets supports steady mill feed and recoveries, while portfolio optionality lets management shift capital between sustaining, brownfield and growth priorities through commodity cycles. Development projects and targeted M&A provide staged additions to the production base.
Responsible mining standards
SSR Mining embeds responsible mining standards into product stewardship and brand reputation, highlighted in its 2023 sustainability report linking ESG commitments to operational decisions.
Practices include water stewardship, tailings integrity programs and safe operations verified through third-party audits and public sustainability reporting.
Community investment programs align products with societal expectations and local development priorities.
Exploration and resource growth
Pipeline exploration extends mine life and supports reserve replacement through systematic brownfield and greenfield programs, while brownfield drilling targets near-mine extensions for rapid conversion and greenfield prospects provide longer-term upside; geologic models and disciplined cutoff grades optimize product quality and longevity.
- Reserve replacement via pipeline exploration
- Brownfield for fast conversion
- Greenfield for long-term upside
- Geologic models + cutoff grades = quality & longevity
Technical and service capability
SSR Mining leverages in-house metallurgy, mine planning and project delivery to boost product consistency, while continuous improvement programs in 2024 have focused on lifting recoveries and throughput. Strong supplier partnerships secure consumables quality and uptime, and data-driven operations enable more predictable customer shipments.
- In-house metallurgy
- Continuous improvement (2024 focus)
- Supplier partnerships
- Data-driven predictable shipments
Diversified precious-metals producer: 383,000 oz Au, 2.7M oz Ag
SSR Mining produces ~383,000 oz Au and ~2.7M oz Ag in 2024, sold as doré/refined bullion with minor base‑metal by‑products; in‑house metallurgy and 2024 recovery/throughput projects improved consistency.
Assets across US, Canada, Mexico, Argentina balance geopolitical risk; brownfield/greenfield pipeline supports reserve replacement and staged growth.
ESG, water/tailings programs and community investments underpin product stewardship.
| Metric | 2024 |
|---|---|
| Gold production | 383,000 oz |
| Silver production | 2.7M oz |
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Place
Americas-based footprint
SSR Mining maintains an Americas-based footprint across four countries—U.S., Canada, Mexico and Argentina—positioning assets near established mining supply chains. Proximity to road, port and power infrastructure supports dependable operations and logistics. Local presence facilitates permitting and stakeholder relations while geographic spread mitigates localized disruptions.
Refinery and offtake channels
Doré bars from SSR Mining are sent to accredited refiners under offtake agreements, with 2024 volumes supporting roughly 500–600 koz annual gold-equivalent throughput across operations. Refiners and bullion banks act as primary customers and distribution nodes, settling assays and payables typically in the 95–99% range. Contracts lock assay methods, payability schedules and settlement timelines (commonly 7–30 days). Finished bullion then moves into global wholesale hubs such as London and Zurich.
Secure logistics and custody
SSR Mining uses armored transport and strict chain-of-custody controls with insured shipments to manage transit risk, while assay reconciliation on delivery secures accurate payables; inventory scheduling optimizes cash conversion and refinery throughput, and all procedures align with international responsible gold guidance such as the OECD Due Diligence Guidance and LBMA Responsible Sourcing standards.
Flexible sales arrangements
Flexible sales arrangements at SSR Mining include spot, forward and occasional hedged deliveries tailored to market conditions and working capital needs; contracts are structured to allow optionality across metals and timing. Multi-refiner relationships reduce counterparty concentration and support compliance with jurisdictional local content rules and export permit regimes. Sales strategy adapts to operational cashflow and regulatory windows.
- Spot/forward/hedged delivery mix
- Multiple refiners to lower counterparty risk
- Jurisdiction-specific local content & export permit management
- Optionality aligned with working capital
Digital and stakeholder access
Digital investor portals, secure data rooms and continuous disclosure accelerated SSR Mining’s capital access, supporting equity and debt raises and reducing fundraising time by an estimated 25% versus manual processes in 2024.
Supplier platforms streamlined procurement and site deliveries across SSR Mining’s operations, cutting lead times and logistics costs and improving on-site inventory turnover by roughly 18% in 2024.
Community channels for grievances and feedback improved operational continuity and social license, while transparent communications helped maintain investor confidence and regulatory compliance through timely disclosures in 2024.
- investor_portals: reduced fundraising cycle ~25% (2024)
- supplier_platforms: improved inventory turnover ~18% (2024)
- community_channels: enhanced grievance resolution and license to operate (2024)
- continuous_disclosure: maintained regulatory compliance and investor trust (2024)
Americas doré hub — 500–600 koz; 95–99% payability; 7–30 day settlements
SSR Mining’s Place centers on an Americas footprint (US, Canada, Mexico, Argentina) near ports, roads and power. 2024 doré throughput ~500–600 koz Au‑eq; refiners payability 95–99% with 7–30 day settlements. Armored transport, OECD/LBMA-aligned controls and multi-refiner contracts secure chain-of-custody. Digital investor/supplier platforms cut fundraising ~25% and improved inventory turnover ~18% (2024).
| Metric | 2024 |
|---|---|
| Throughput | 500–600 koz |
| Payability | 95–99% |
| Settlement | 7–30 days |
| Fundraising time | -25% |
| Inventory turnover | +18% |
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SSR Mining 4P's Marketing Mix Analysis
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Promotion
Investor communications
Earnings calls, MD&A and NI 43-101 technical reports communicate SSR Mining performance and plans, with 2024 consolidated production guidance near 620 koz AuEq anchoring investor expectations. Production guidance and unit cost metrics such as AISC per ounce (reported at about US$1,050–1,150 in recent quarters) set valuation anchors. Site visits and webcasts deepen analyst understanding, while consistent messaging supports liquidity and tighter bid-ask spreads.
ESG and sustainability reporting
SSR Mining’s 2023 Sustainability Report details environmental and social performance across Marigold and Seabee operations, aligned to GRI and TCFD to strengthen institutional credibility; targeted engagement with ESG raters (MSCI/FTSE) aims to improve inclusion in ESG mandates, while case studies document community investments and reclamation projects at key sites.
Media and industry presence
Conference presentations and roadshows in 2024 expanded SSR Minings reach to funds and banks, supporting fundraising and investor relations across North America and Europe while the company remained listed on the NASDAQ and TSX.
Regular trade media placements and executive interviews throughout 2024 elevated brand visibility, complementing a market capitalization near 4 billion USD in mid-2025.
Thought leadership on responsible mining—highlighted in 2024 sustainability reporting and public panels—differentiates SSR Minings positioning with measurable ESG commitments.
Awards and certifications secured through 2024 reinforced trust, underpinning investor confidence and stakeholder credibility.
Community and government relations
Regular dialogues with communities and government cultivate local support and operational resilience; SSR Mining emphasizes continuous stakeholder meetings and transparent permitting updates to build trust with authorities and reduce delays. Social investment projects communicate shared value and quick, documented responses to concerns sustain uninterrupted operations and reputational capital.
- Community engagement
- Transparent permitting
- Social investment
- Rapid grievance response
Digital and social channels
SSR Mining leverages its website, press releases and social channels for timely investor and community updates, with continuous posting through 2024 to support transparency. High-quality photos, videos and site tours on those platforms strengthen authenticity and trust. Regular safety highlights and milestone posts reinforce company culture and project progress, while multilingual materials expand reach to global stakeholders.
- Website: timely corporate and operational updates
- Press releases: formal news and financial disclosures
- Social media: visual authenticity and culture posts
- Multilingual content: broader stakeholder access
2024 ~620 koz guidance, AISC US$1,050–1,150, ESG & listings boost liquidity
SSR Mining promotes via earnings calls, MD&A and NI 43-101s (2024 production guidance ~620 koz AuEq; AISC ~US$1,050–1,150), leveraging roadshows and conferences (NA/EU) to support liquidity. Sustainability reporting (GRI/TCFD) and ESG rater engagement (MSCI/FTSE) bolster institutional access. NASDAQ/TSX listings and digital channels (site tours, multilingual posts) amplify investor and community trust.
| Metric | Figure |
|---|---|
| 2024 production guidance | ~620 koz AuEq |
| AISC | US$1,050–1,150/oz |
| Market cap (mid-2025) | ~US$4.0 bn |
| ESG engagement | MSCI/FTSE targeting |
Price
Market-linked pricing
Gold and silver pricing for SSR Mining is market-linked, anchored to LBMA and COMEX benchmarks (gold ~2,300 USD/oz, silver ~28 USD/oz in mid-2025), with revenue realized at spot or contract-linked indices at settlement. By-product credits (notably copper and silver) materially lower SSR’s net cash cost per gold ounce. Market exposure is hedged and managed within board-approved risk limits and policies.
Hedging and risk management
SSR Mining, listed on NASDAQ and TSX, employs selective forwards and collars to smooth cash flows and fund projects while policies balance downside protection with upside participation; counterparty limits and collateral terms are used to control credit risk, and hedge accounting is applied to align reported results with operational realities.
Cost discipline and AISC
SSR Mining manages all-in sustaining costs (AISC) to protect margins across cycles, reporting a consolidated AISC near US$975/oz in 2024 while targeting sub-US$900/oz through efficiency drives. Productivity, recovery and procurement programs reduced unit costs about 7% year-over-year in 2024. Mine sequencing and tighter grade control optimized cash costs, and capital efficiency cut sustaining capital intensity to support competitive break-even levels near US$850/oz.
Payables and refining terms
Settlement of SSR Mining payables reflects assays, treatment charges (commonly US$2–6/oz for doré) and refining deductions (often 0.2–1.0% of payable metal); negotiating multi-refiner bids has improved netbacks by low-single-digit percent in recent contracts. Payment timing (typical 30–60 days) materially affects working capital and liquidity, while doré quality and consistency drive discounts or occasional premiums.
- Assays-driven settlement
- Treatment charges ~US$2–6/oz
- Refining deductions 0.2–1.0%
- Payment terms 30–60 days
- Doré quality → discounts/premiums
Currency and inflation factors
SSR Mining faces FX exposure as multi-jurisdiction operating costs (local currencies) contrast with USD-denominated revenues; natural hedges from regional cost-revenue offsets and hedging instruments (forwards, options) are used to reduce volatility. Contract indexation on power, fuel and consumables helps manage input inflation while pricing strategy is aligned to macro cycles, mill feed grades and regional cost curves to protect margins.
- FX exposure vs USD revenues
- Natural hedges + forwards/options
- Contract indexation for consumables
- Pricing tied to macro cycles and cost curves
Gold US$2,300; AISC US$975 target <US$900
SSR prices to LBMA/COMEX (mid‑2025: gold ~US$2,300/oz; silver ~US$28/oz), using selective forwards/collars; by‑product credits cut net cash cost. AISC ~US$975/oz (2024), target Metric Value Gold (mid‑2025) ~US$2,300/oz Silver ~US$28/oz AISC (2024) ~US$975/oz Treatment US$2–6/oz