Seven West Media Boston Consulting Group Matrix
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Stars
7plus (Broadcast Video on Demand)
7plus stands out as a significant Star for Seven West Media, exhibiting robust growth in both audience engagement and advertising income. This digital platform is a key driver of the company's success in the evolving media landscape.
In the first half of fiscal year 2025 (H1 FY25), 7plus saw a remarkable 43% increase in audience engagement. Concurrently, its advertising revenue experienced a healthy 15% year-on-year growth, underscoring its commercial strength.
As of July 2025, 7plus has solidified its market leadership, holding the number one position in Broadcast Video on Demand (BVOD) with a substantial 41.6% commercial BVOD share. This achievement highlights its dominance in the rapidly expanding digital streaming sector.
Digital Sports Rights (AFL and Cricket on 7plus)
Seven West Media's strategic acquisition of AFL and cricket digital rights, fully integrated onto its 7plus platform from late 2024 and early 2025, represents a significant "Star" in its BCG matrix. This move is projected to unlock billions of new viewing minutes annually, driving substantial audience growth.
The successful launch of 7plus Sport has already demonstrated its power as a viewership catalyst, attracting high-value demographics and creating lucrative new advertising inventory. This positions digital sports rights as a key growth engine for the company.
7NEWS.com.au (Digital News Platform)
7NEWS.com.au is a key player in Seven West Media's digital transformation, experiencing robust growth as news consumption increasingly moves online. The platform benefits from Seven's established news reputation, attracting a substantial and expanding digital audience.
In the financial year 2023, Seven West Media reported that its digital earnings contributed significantly to the company's overall profitability, underscoring the importance of platforms like 7NEWS.com.au. This focus on digital acceleration positions the news platform for sustained expansion within the competitive online news sector.
The Nightly (National Digital Newspaper)
The Nightly, Seven West Media's national digital newspaper, is a prime example of a Star in the BCG Matrix, showcasing exceptional growth. In May 2025, it reached a significant milestone with 3.2 million readers, representing a substantial 73% increase compared to the previous year. This impressive performance highlights its strong market penetration and expanding influence, particularly within its East Coast-centric readership.
This digital initiative is proving to be a key driver for Seven West Media, unlocking new avenues for revenue generation in the evolving media landscape. The Nightly's rapid ascent underscores Seven's strategic focus on digital transformation and its success in capitalizing on emerging opportunities.
- The Nightly's readership reached 3.2 million in May 2025.
- This represents a 73% year-on-year growth.
- The digital newspaper demonstrates strong market adoption and revenue potential for Seven West Media.
Strategic Content Investments for Digital
Seven West Media’s strategic content investments for digital are a prime example of a Star in the BCG Matrix. The company is actively pouring resources into premium content designed specifically for its digital platforms, recognizing the shift in viewer behavior.
This approach is evident in their efforts to leverage popular and established shows such as 'My Kitchen Rules,' 'Home and Away,' and 'The Front Bar.' By extending the reach and engagement of these flagship programs onto digital avenues like 7plus, Seven West Media aims to significantly expand its digital footprint. This strategy is crucial for capturing and retaining audiences in an increasingly fragmented media environment, ensuring continued relevance and growth.
The objective of these investments is clear: to maximize digital growth. For instance, in the first half of fiscal year 2024, Seven West Media reported a 15% increase in digital advertising revenue, largely driven by the success of its streaming platform, 7plus. This growth underscores the effectiveness of their content strategy in attracting and monetizing digital audiences.
- Digital Content Investment: Seven West Media is prioritizing premium content for digital platforms.
- Leveraging Popular Shows: 'My Kitchen Rules,' 'Home and Away,' and 'The Front Bar' are key assets for digital expansion.
- Targeting 7plus: The strategy focuses on driving audience engagement and growth on the 7plus platform.
- Financial Performance: Digital advertising revenue saw a 15% increase in H1 FY24, highlighting the success of these investments.
Digital Platforms Soar: 7plus & The Nightly Lead
Seven West Media's digital platforms, particularly 7plus and 7NEWS.com.au, are performing strongly, acting as Stars in the BCG matrix. The Nightly digital newspaper also shows exceptional growth, reaching 3.2 million readers in May 2025, a 73% increase year-on-year.
Strategic content investments, including digital rights for AFL and cricket, are further bolstering these Stars. This focus on digital content and platforms is driving significant audience engagement and advertising revenue growth for Seven West Media.
| Platform | Growth Metric | Data Point (as of July 2025 or latest available) | Significance |
|---|---|---|---|
| 7plus | Audience Engagement | 43% increase in H1 FY25 | Key driver of digital success |
| 7plus | Advertising Revenue | 15% year-on-year growth | Commercial strength |
| 7plus | BVOD Market Share | 41.6% (No. 1 position) | Dominance in streaming |
| The Nightly | Readership | 3.2 million (May 2025) | Exceptional growth |
| The Nightly | Year-on-Year Readership Growth | 73% | Strong market penetration |
| 7NEWS.com.au | Digital Earnings Contribution | Significant to overall profitability (FY23) | Importance in digital transformation |
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Cash Cows
Seven Network (Linear Free-to-Air Television)
Seven Network's linear free-to-air television is a significant cash cow for Seven West Media. Despite a mature and declining market, it holds a commanding market share.
In the first half of fiscal year 2025, Seven achieved a record 41.5% total TV revenue share, a testament to its enduring strength as a non-Olympic broadcaster.
Although the overall advertising market for total TV has softened, the Seven Network consistently generates robust cash flow, underpinned by its dominant audience and established presence.
Established Entertainment Programming (e.g., Home and Away, My Kitchen Rules)
Established entertainment programming like 'Home and Away' and 'My Kitchen Rules' are Seven West Media's cash cows. These long-running shows consistently draw significant viewership on linear television, bolstering Seven's strong market share in traditional TV. For example, in 2023, Seven's primary channels achieved a 38.4% commercial audience share in the key demographics.
These programs are mature, meaning they require less investment for promotion compared to new shows, yet they generate reliable advertising revenue. Their consistent performance is crucial for maintaining the network's broad audience reach and its attractiveness to advertisers.
Established News Programming (e.g., 7NEWS, Sunrise)
Seven's flagship news programs, such as '7NEWS' and 'Sunrise,' are firmly established as cash cows for Seven West Media. These programs consistently capture significant market share, with '7NEWS' weekdays holding the top spot as the most-watched nightly news bulletin in Western Australia.
This strong, consistent viewership translates directly into reliable advertising revenue within the mature linear television news market. The enduring brand recognition and loyal audience base of these programs solidify their role as dependable cash generators for the company.
Core Sports Broadcasting Rights (Linear TV)
Seven West Media's core sports broadcasting rights for major leagues like the AFL and cricket remain significant cash cows. These long-standing linear TV rights continue to draw massive live audiences, translating into substantial advertising revenue from a dedicated viewership. The stability of these traditional broadcast deals provides a consistent and high-value platform for advertisers, even as digital rights gain traction.
- AFL Broadcast Rights: Seven West Media holds significant broadcast rights for the Australian Football League (AFL), a key driver of its sports revenue.
- Cricket Australia Partnership: The company also has a strong history of broadcasting major cricket events, attracting large audiences.
- Advertising Revenue: These live sports broadcasts generate substantial advertising income due to their high viewership figures.
- Audience Engagement: Linear TV sports broadcasts continue to command a highly engaged audience, making them valuable for advertisers seeking broad reach.
The West Australian and The Sunday Times (Print in WA)
The West Australian and The Sunday Times continue to hold a commanding position in Western Australia's print media landscape. Their print circulation figures for the first half of 2025 showed a modest but significant increase, bucking the national trend for the sector.
These publications act as classic cash cows for Seven West Media. Their strong local brand recognition and deeply entrenched readership in Western Australia ensure a steady, predictable revenue stream. This stability is crucial, especially as the broader print industry navigates digital disruption.
Key financial indicators for the first half of 2025 highlight their cash cow status:
- Consistent Revenue Generation: Despite industry-wide revenue pressures, these titles maintained stable advertising and subscription income in H1 2025, contributing positively to Seven West Media's overall performance.
- Market Dominance: They command a substantial share of the Western Australian print market, with readership figures indicating a strong, loyal audience base that advertisers continue to value.
- Cost Efficiency: Seven West Media has implemented effective cost-management strategies for these print assets, enhancing their profitability and reinforcing their cash cow designation.
- Offsetting Industry Headwinds: The reliable cash flow from these titles helps to subsidize investments in Seven West Media's other, potentially higher-growth but currently less profitable, ventures.
Seven's TV Titans: Cash Cows in Action
Seven Network's established entertainment programs, like 'Home and Away' and 'My Kitchen Rules', are prime examples of cash cows within Seven West Media's portfolio. These long-running shows consistently deliver strong viewership on linear television, contributing significantly to Seven's dominant market share. In 2023, Seven's primary channels secured a 38.4% commercial audience share in key demographics, underscoring the enduring appeal of these mature programs.
These shows require less investment for promotion compared to newer content, yet they reliably generate substantial advertising revenue. Their consistent performance is vital for maintaining Seven's broad audience reach and its attractiveness to advertisers, solidifying their role as dependable cash generators.
Seven's flagship news programs, such as '7NEWS' and 'Sunrise', are also firmly established cash cows. '7NEWS' weekdays consistently holds the top spot as the most-watched nightly news bulletin in Western Australia, demonstrating strong, reliable advertising revenue within the mature linear television news market.
Seven West Media's core sports broadcasting rights, particularly for the AFL and cricket, continue to be significant cash cows. These traditional linear TV rights attract massive live audiences, directly translating into substantial advertising revenue. The stability of these broadcast deals offers a consistent and high-value platform for advertisers.
| Asset | Category | Key Metric | H1 FY25 Performance |
|---|---|---|---|
| Seven Network (Linear TV) | Cash Cow | Total TV Revenue Share | 41.5% |
| 'Home and Away', 'My Kitchen Rules' | Cash Cow | Commercial Audience Share (Key Demos) | 38.4% (2023) |
| '7NEWS', 'Sunrise' | Cash Cow | News Bulletin Viewership | Leading in Western Australia |
| AFL & Cricket Broadcast Rights | Cash Cow | Live Audience Reach | Substantial Advertising Revenue Generation |
| The West Australian, The Sunday Times | Cash Cow | Print Circulation (Western Australia) | Modest Increase in H1 FY25 |
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Dogs
Traditional Print Advertising Revenue
Traditional print advertising revenue, especially in areas not experiencing digital growth, is firmly in the Dog category for Seven West Media. This reflects the continuing downward trend affecting the entire print media industry.
Despite their strong local presence in Western Australia, Seven West Media's newspaper division has seen a substantial drop in earnings. This segment continues to struggle against significant challenges.
Revenue in this area has been on a steady decline. Even with cost-saving measures implemented by the company, these efforts haven't been enough to reverse the downward trend in overall revenue for the print segment.
Underperforming Niche Linear TV Content
Certain niche linear TV content within Seven West Media's portfolio, particularly those on less popular channels, are categorized as Dogs. These segments struggle to capture substantial viewership or advertising income in the fiercely competitive free-to-air landscape.
Despite Seven's overall strong TV market presence, individual programs or channels that fail to adapt to digital platforms or connect with contemporary viewing preferences may yield negligible returns. These underperforming assets can consume valuable resources without fostering growth, a common challenge for broadcasters navigating evolving media consumption habits.
Legacy Operational Structures and Costs
Seven West Media has been actively addressing its legacy operational structures, which are often characterized by outdated systems and inefficiencies. These legacy elements incur substantial costs, diverting resources that could otherwise fuel innovation or growth. The company has been engaged in significant restructuring and cost reduction efforts to streamline operations and enhance agility.
As of the fiscal year ending June 30, 2023, Seven West Media reported a substantial reduction in its underlying operating costs, a direct outcome of these restructuring initiatives. For instance, the company achieved approximately A$150 million in cost savings through redundancies and the implementation of a new operating model, demonstrating a clear commitment to shedding these resource-draining legacy components.
Non-Renewed Digital Content Agreements (e.g., Meta)
The non-renewal of digital content agreements, such as the one with Meta, places Seven West Media’s related ventures firmly in the Dogs category of the BCG Matrix. This signifies a segment with low market share and low growth prospects, directly impacting revenue streams. For instance, the cessation of certain content distribution partnerships has led to a direct reduction in advertising and licensing income for Seven West Media.
These non-renewals highlight a challenging market for specific digital content distribution models, where the value proposition has diminished or the partnership terms became unfavorable. Seven West Media has had to absorb the financial impact, leading to reduced revenue in these particular segments. This situation underscores the need to re-evaluate and potentially divest from or restructure these underperforming assets.
- Impact on TV Revenue: The Meta agreement's non-renewal specifically affected Seven's other TV revenue streams, indicating a broader challenge in monetizing digital content distribution.
- Diminished Market Growth: These are revenue streams that have ceased or significantly diminished, pointing to a low-growth or declining market for such specific content partnerships.
- Revenue Reduction: The company has had to absorb the impact of these non-renewals, leading to reduced revenue in certain segments of its digital operations.
- Strategic Re-evaluation: The "Dog" classification necessitates a strategic review, potentially involving divestment or restructuring to mitigate further losses.
Older or Less Relevant Digital Platforms/Archives
Older or less relevant digital platforms and extensive content archives that aren't actively monetized or integrated into the growing 7plus ecosystem could be classified here. If these platforms show low user engagement and incur maintenance costs without generating substantial new revenue or strategic value, they risk becoming cash traps for Seven West Media.
Seven's strategic direction emphasizes building a more effective digital media business. This focus inherently suggests a need to divest or sunset underperforming digital assets that don't contribute to the company's growth objectives. For instance, if a platform requires significant upkeep but garners minimal audience attention, its continued operation detracts from resources that could be better allocated to more promising ventures.
- Diverting Resources: Platforms with low user engagement and high maintenance costs drain capital that could be invested in high-growth areas like 7plus.
- Strategic Pruning: Seven West Media's commitment to a stronger digital future necessitates the removal of less effective digital assets.
- Monetization Gap: Archives or platforms not actively generating revenue or contributing to strategic goals represent missed opportunities and potential liabilities.
Identifying the "Dogs" in the Business Portfolio
Seven West Media's print operations, particularly its newspapers, are firmly entrenched in the Dog category. Despite a strong historical presence in Western Australia, this segment faces declining revenues and earnings, exacerbated by the broader print media industry downturn. Cost-saving measures have not been enough to offset these persistent challenges.
Certain niche linear TV content, especially on less popular channels, also falls into the Dog quadrant. These segments struggle to attract significant viewership and advertising revenue in the competitive free-to-air market. Programs failing to adapt to digital platforms or evolving viewer preferences yield negligible returns, consuming resources without fostering growth.
Legacy operational structures and outdated systems represent another significant Dog category. These inefficient elements incur substantial costs, diverting capital from innovation. For example, Seven West Media achieved around A$150 million in cost savings by June 30, 2023, through restructuring and redundancies, directly addressing these resource drains.
The non-renewal of digital content agreements, such as the one with Meta, places related ventures in the Dog category, signifying low market share and growth prospects. This directly impacts revenue streams, as seen in the reduction of advertising and licensing income from ceased distribution partnerships.
Older, unmonetized digital platforms and content archives that are not integrated into the growing 7plus ecosystem are also Dogs. These segments often have low user engagement and incur maintenance costs without generating substantial revenue or strategic value, risking becoming cash traps.
| Segment | BCG Category | Key Challenges | Financial Impact (FY23 Est.) | Strategic Action |
|---|---|---|---|---|
| Print Newspapers | Dog | Declining ad revenue, industry-wide downturn | Significant earnings drop, revenue decline | Cost reduction, operational streamlining |
| Niche Linear TV Content | Dog | Low viewership, competition, digital adaptation | Negligible returns, resource drain | Evaluate for divestment or repurposing |
| Legacy Operations | Dog | Inefficiency, high maintenance costs | Resource diversion from growth areas | Restructuring, cost savings (A$150M achieved) |
| Non-renewed Digital Agreements (e.g., Meta) | Dog | Diminished market value, unfavorable terms | Reduced advertising/licensing income | Re-evaluation of digital distribution models |
| Underutilized Digital Platforms/Archives | Dog | Low engagement, maintenance costs, no monetization | Potential cash traps, missed opportunities | Sunset or integrate into 7plus |
Question Marks
Seven AI Factory and Advanced Data Initiatives
The Seven AI Factory, a collaboration with Databricks launched in September 2024, is positioned as a Question Mark within Seven West Media's portfolio. This initiative represents a significant financial commitment to generative AI and machine learning, aiming to enhance digital engagement and advertising effectiveness on platforms like 7plus and 7NEWS. The company is investing heavily in this new venture, seeking to establish a strong market presence and realize its potential for deeper audience insights and more accurate revenue predictions.
New Ancillary Digital Programs and Content on 7plus
Seven West Media is strategically expanding its 7plus platform with new ancillary digital programs launched throughout the week. This move aims to capture high-value audiences and unlock new advertising revenue streams within the rapidly expanding digital streaming sector.
These new initiatives are positioned as Question Marks in the BCG matrix. While they operate in a high-growth market, their ability to gain significant market share and achieve consistent profitability remains uncertain. Their performance will dictate whether they ascend to Star status or decline into Dogs.
In 2024, Seven West Media reported a 12% increase in digital advertising revenue, reaching $215 million, underscoring the potential of platforms like 7plus. The success of these new ancillary programs will be crucial in capitalizing on this growth trajectory.
Streamer (WAFL and WAFLW/Colts Broadcasting)
Seven West Media's Streamer, covering the WAFL and WAFLW/Colts, is positioned as a Question Mark in the BCG Matrix. The recent securing of multi-year WAFL broadcast rights from 2025 is a significant development, bolstering its content offering in a growing digital sports market.
While Streamer provides valuable free live coverage of local Australian rules football, its market share and profitability within the wider national streaming sector remain nascent. This necessitates substantial investment in marketing and user acquisition to drive growth and solidify its position.
Emerging Digital Advertising Models (Beyond BVOD)
Seven West Media is actively pursuing emerging digital advertising models beyond traditional BVOD, with initiatives like The Nightly representing a key focus. These new avenues tap into a rapidly expanding digital ad market, though Seven's current share within these specific segments remains modest.
The success of these ventures hinges on their capacity to grow their digital audience and develop effective monetization strategies. For instance, the digital advertising market globally was projected to reach over $600 billion in 2024, showcasing the immense potential for new players.
- Focus on The Nightly: Seven West Media is leveraging The Nightly as a platform to test and scale new digital advertising formats and revenue streams.
- High-Growth Landscape: These emerging models operate within a digital advertising sector experiencing significant growth, driven by evolving consumer behavior and technological advancements. In 2023, Australian digital ad spend grew by 10.4% to $13.7 billion, according to IAB Australia.
- Low Current Market Share: While promising, these new digital advertising models currently represent a smaller portion of Seven West Media's overall market share in the digital advertising space.
- Potential for Stars: With continued investment, innovation, and successful audience acquisition, these emerging models have the potential to evolve into high-growth, high-share 'Stars' within Seven's portfolio.
Investments in External Ventures (e.g., View Media Group)
Seven West Media's equity investment in View Media Group, announced in August 2022, signifies a strategic diversification beyond its traditional media assets. This move into external ventures aims to tap into potentially high-growth areas, although its direct impact on Seven's overall market share and profitability remains under evaluation. These investments, like the reported $20 million stake in View Media Group, are capital-intensive bets on future returns, characteristic of Question Marks in a BCG matrix.
The contribution of such ventures to Seven West Media's consolidated performance is still developing. For instance, while View Media Group operates in the digital advertising and media technology space, its specific revenue generation and growth trajectory relative to Seven's core broadcast and publishing segments are key metrics to monitor. The financial performance of these external ventures will ultimately determine their classification and strategic direction within Seven's portfolio.
- Strategic Diversification: Investments like View Media Group represent Seven West Media's effort to broaden its revenue streams and market presence beyond traditional media.
- Uncertain Growth Potential: The future market share and profitability contributions from these external ventures are not yet established, placing them in a Question Mark category.
- Capital Allocation: Such investments require significant capital outlay with the expectation of future, albeit uncertain, returns.
- Performance Monitoring Required: Ongoing assessment of the financial performance and strategic alignment of ventures like View Media Group is crucial for Seven West Media's portfolio management.
Digital Ventures: High Risk, High Reward?
Seven West Media's investments in emerging digital ventures, such as the Seven AI Factory and new ancillary programs on 7plus, are classified as Question Marks. These initiatives operate in high-growth digital markets, but their ability to capture significant market share and achieve consistent profitability is still uncertain. The success of these ventures, which are designed to enhance digital engagement and unlock new advertising revenue streams, will determine their future trajectory within the company's portfolio.
| Initiative | Market Growth Potential | Current Market Share | Profitability Outlook |
|---|---|---|---|
| Seven AI Factory | High (Generative AI/ML) | Nascent | Uncertain |
| 7plus Ancillary Programs | High (Digital Streaming) | Developing | Potentially High |
| Streamer (WAFL) | Moderate (Niche Digital Sports) | Low | Uncertain |
| New Digital Ad Models (e.g., The Nightly) | High (Digital Advertising) | Modest | Developing |
| View Media Group Investment | High (Digital Media Tech) | Indirect/Developing | Uncertain |
BCG Matrix Data Sources
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