SEB AB Business Model Canvas

Co-lenders and institutional investors enable SEB to underwrite and distribute large-ticket financings, supporting syndicated loans and bond placements that lean on a group with about SEK 3.1tn in total assets (2024). Broker-dealers and CCPs underpin trading, hedging and central clearing, improving execution and reducing counterparty risk. FX and money-market counterparties bolster liquidity management and short-term funding, optimizing balance-sheet usage and client execution quality.

Global card schemes (200+ countries) and tokenization partners expand SEB’s card reach and reduce per-transaction costs; Nordic open-banking recorded >2bn API calls in 2024, accelerating embedded finance. Co-lenders and markets partners support syndicated loans and liquidity within SEB’s SEK 3.1tn balance sheet (2024). Tech, cloud and reinsurers improve scalability, risk transfer and capital efficiency.

SEB’s wealth and asset management delivers advisory, discretionary mandates and fund solutions to private and institutional clients, managing over SEK 1 trillion in assets (2024). Proprietary investment research and formal ESG integration guide portfolio allocations and product design. Institutional-grade custody and detailed reporting enhance client transparency and control. Strong performance underpins client retention and fee growth.

Origination, underwriting and portfolio monitoring support a SEK 1.0tn credit book; pricing balances risk and relationship value. Treasury, payments and cash management serve 4.0m private and 0.4m corporate clients. Wealth & AM manage >SEK 1.0tn AUM; capital markets deliver advisory, syndication and market making. Risk, AML/KYC, platform modernization and cybersecurity ensure resilience and compliance.

SEB leverages experienced bankers, advisors and investment professionals to drive client value, supported by a group workforce of about 16,000 employees (2024). Dedicated risk, compliance and quant teams strengthen decision quality and regulatory resilience. Technology and data specialists enable digital innovation across channels. Ongoing training programs sustain capabilities and adapt skills to evolving markets.

Banking licences across ~20 Nordic/Baltic markets, CET1 19.0% (30 Jun 2024) and access to ECB/Riksbank facilities secure funding and growth. Reputation and long client relationships support cross-selling to 4.8 million customers (2024). Workforce ~16,000 (2024) with strong risk, compliance and tech capabilities underpins product delivery. Memberships: LCH, EuroCCP; custody via Euroclear/Clearstream.

Intuitive apps and online platforms give customers 24/7 control of accounts and services, backed by strong authentication and layered fraud controls to protect users; real-time payments and instant alerts boost transparency and cash‑flow visibility, while continuous product updates and A/B–driven improvements keep features current and aligned with regulatory and market changes.

Integrated Nordic universal bank serving 4.0M customers and 400k corporates (2024), offering cash management, lending, ECM/Debt advisory and wealth/pension solutions; balance sheet SEK 2,500bn enables tailored financing and liquidity provision. Digital platforms deliver 24/7 self-service, real‑time payments and strong fraud controls; cross‑sell and bundled products drive lifetime value.

Data-driven nudges at SEB anticipate needs across life and business stages, using behavior and transaction signals to pre-empt services like liquidity, credit or pension planning. Events such as expansion, M&A or retirement trigger tailored offers tied to client segment and risk profile, increasing conversion rates. Educational content and timely outreach boost confidence and relevance, lifting engagement by around 20%.

Dedicated coverage bankers and specialists deliver quarterly-aligned advisory with specialist response SLAs of 24–48h, supported by SLAs and NPS monitoring. Digital channels serve 4.3 million customers with chat, co-browsing and secure messaging, reducing call volumes. Data-driven nudges and events boost engagement ~20% and tie offers to lifecycle and risk profiles.

Branch and office network underpins trust and onboarding, with SEB maintaining about 15,000 employees in 2024 to support face-to-face client acquisition. Cash services and notarizations remain available across regional hubs, ensuring compliance and cash handling continuity. Local teams capture market nuances and advise corporates; hubs hosted over 1,200 client events and seminars in 2024.

Mobile and online are primary touchpoints, serving 4.0m customers with 2.5m active mobile users in 2024. Advisory and complex services delivered by ~14,000 employees supporting SEK 3,600bn total assets and 1,200+ client events in 2024. Open banking/APIs enable embedded treasury integrations; 24/7 phone/chat/email support uses AI FAQs and analytics for faster resolution.

High-net-worth individuals and families (Capgemini 2024: ~22.3 million HNWIs globally holding roughly $93.5 trillion) seek tailored advisory and exclusive products; SEB’s private banking focuses on bespoke portfolio construction, alternative access and tax-efficient structuring. Holistic planning spans banking, investing and protection with coordinated wealth, lending and insurance solutions. Discretion and high service quality are paramount.

Large corporates, owner-led SMEs, HNWIs, Nordic/Baltic households and public-sector bodies form SEB’s customer base in 2024, driving demand for corporate treasury, lending, advisory, private banking, retail deposits/mortgages and secure custody. SMEs (≈99.8% EU firms, ~60% employment) and households (~33M) prioritize digital, cost-efficient services; HNWIs (~22.3M global, $93.5T) demand bespoke wealth solutions; public sector requires high compliance and scale.

Regulatory, compliance and reporting costs at SEB AB cover ongoing AML/KYC operations and monitoring tools, significant capital, liquidity and resolution planning overheads, plus recurring audits and supervisory fees. Model risk governance and stress testing add continuous workload and require specialized staff and systems. These functions drive a steady share of operating expenses and influence product pricing and capital allocation.

Salaries and benefits drive major costs: 2024 SEB employed ~15,700 people with personnel expenses ~SEK 21bn, plus multi‑million SEK L&D and variable compensation.

Technology, cyber and resilience (legacy core + cloud) are ongoing investments raising IT Opex and Capex.

Regulatory, funding and cash‑handling costs (elevated deposit rates in 2024) materially affect pricing and capital use.

Asset and wealth management fees at SEB derive from management, performance and custody charges across private and institutional mandates; as of 2024 SEB managed roughly SEK 1.4 trillion AUM, with product mix (active, passive, alternatives) and AUM growth as primary revenue levers, while fee transparency and reporting have supported client retention and reduced churn in both segments.

SEB's revenue mix in 2024 was driven by net interest income SEK 61.1bn (lending +4%), payments and fees with cash transactions <10% boosting electronic fees, asset & wealth management AUM ~SEK 1.4tn, and Markets & IB fees SEK 17.8bn; insurance adds recurring premiums and investment margins while reinsurance and cross-sell enhance ROE.