Rumo Business Model Canvas
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Unlock the full strategic blueprint behind Rumo’s business model with our complete Business Model Canvas. This concise, analyst-ready file maps value propositions, revenue streams, key partners and cost structure to reveal how Rumo scales and captures market share. Ideal for investors, consultants and founders seeking actionable insights. Download the editable Word and Excel versions to start benchmarking today.
Partnerships
Anchor shippers secure steady volumes across harvest cycles, supporting Rumo’s over 12,000 km network in 2024 and smoothing seasonal peaks. Long-term agreements stabilize network planning and asset utilization through multi-year commitments. Joint demand forecasting aligns rail slots with port windows, cutting dwell and demurrage risk. Partnerships commonly include capacity reservations and performance incentives to guarantee throughput.
Coordination with port authorities, notably Port of Santos, ensures synchronized rail-to-ship transfers and slot optimization. Shared investments expand berths, yards and unloading systems — leveraging Rumo’s 12,400 km rail network (2024) to boost terminal throughput. Standardized operating protocols cut dwell times and bottlenecks, while 2024 regulatory alignment streamlined customs and maritime interfaces at major Brazilian ports.
Supply contracts with locomotive, wagon, and spare-parts OEMs guarantee fleet availability and staged modernization, while technology upgrades from OEMs improve fuel efficiency and operational safety. Vendor-managed inventories minimize stocking delays and reduce downtime through just-in-time replenishment. Joint R&D programs customize rolling stock to Brazilian corridors and commodity profiles, aligning capacity and performance with network demands.
Government, regulators, and concession grantors
Government, regulators, and concession grantors enable Rumo to secure and expand its ~12,800 km freight network through compliance-driven concessions and extensions.
Active policy engagement shapes track standards and safety rules, aligning investments with national rail norms and reducing operational risk.
Public–private projects and streamlined permitting unlock corridor capacity and, together with environmental approvals, de-risk multiyear capital programs (BRL 2.4bn capex plan in 2024).
- Concessions: network growth
- Policy: standards & safety
- PPP: corridor capacity
- Permits: de-risk capex
Banks, bondholders, and infrastructure funds
Banks, bondholders, and infrastructure funds provide long-dated financing aligned with concession tenors of 20–30 years, matching Rumo’s asset lives and ~12,000 km network (2024). Structured debt facilities fund rolling stock and track upgrades while covenant frameworks tie service covenants to volume and tariff stability. ESG-linked instruments reward emissions reductions and safety metrics, linking cost of capital to performance.
- concession tenor: 20–30 years
- network: ~12,000 km (2024)
- debt use: rolling stock & track upgrades
- links: covenants → volume/tariff; ESG → emissions/safety
Rumo’s key partnerships secure anchor shippers, ports, OEMs, government and long-term financiers to stabilize volumes and fund network growth; network ~12,400 km (2024) with BRL 2.4bn capex. Concessions (20–30y) and PPPs de-risk corridor expansion; ESG‑linked debt ties cost of capital to emissions and safety. Joint forecasting, capacity reservations and shared investments reduce dwell and improve throughput.
| Metric | Value (2024) |
|---|---|
| Network | 12,400 km |
| Capex | BRL 2.4bn |
| Concession tenor | 20–30 years |
What is included in the product
A comprehensive, pre-written Business Model Canvas tailored to Rumo’s logistics and rail operations, covering customer segments, channels, value propositions, revenue streams and key resources across the 9 classic BMC blocks. Ideal for presentations and funding discussions, it reflects real-world plans, includes SWOT-linked competitive analysis, and supports validation using company data.
Rumo Business Model Canvas condenses complex operations into an editable one-page template, saving hours of formatting while helping teams quickly identify pain points, prioritize fixes, and align on actionable solutions.
Activities
Train scheduling optimizes slots, headways and crew rostering across Rumo’s rail network of over 10,000 km to maximize capacity and asset utilization. Real-time 24/7 control centers coordinate incidents and network flow, reducing dwell times and improving on-time performance. Routine fueling, inspections and yard management for hundreds of locomotives and wagons sustain reliability. Seasonal surge planning scales resources for harvest peaks, aligning with agribusiness cycles.
Efficient unloading systems reduced vessel turnaround by ~20% to an average ~36 hours in 2024, cutting demurrage and rail dwell costs. Coordination with stevedores aligns rail arrivals to vessel ETAs, driving on-time shipments above 90%. Stockpile management preserves blend quality via moisture control and sampling, keeping quality rejections under 2%. Integrated electronic documentation speeds clearance and billing, trimming admin time by ~30%.
Preventive programs underpin safety and uptime across Rumo's c.12,000 km network, reducing failure risk and preserving throughput; heavy overhauls are scheduled in low-demand windows to protect peak harvest logistics; condition monitoring (vibration, thermal) directs targeted component replacement to cut lifecycle costs; strict contractor oversight enforces compliance and cost control, aligning service KPIs with network availability targets.
Warehousing and inventory management
Silo and yard operations buffer seasonal supply variability, supporting Rumo’s ~12,000 km network (2024) and enabling lane-level capacity management; strict FIFO and laboratory-backed quality controls preserve commodity specs throughout storage and transfer.
- Digital inventory systems: real-time customer visibility
- FIFO + QC: maintains contractual specs
- Buffering yards: smooth seasonal flows
- Value-added: fumigation, sampling, conditioning
Commercial contracting and yield management
Commercial contracting uses take-or-pay and volume tariffs to split revenue risk with shippers while slot allocation and dynamic yield management maximize throughput across Rumo’s ≈12,000 km network (2024). Account planning syncs capacity with customer campaigns and harvest peaks, and corridor-, season-, and commodity-level analytics continuously refine pricing and marginal yield.
- Take-or-pay vs volume tariffs; slot allocation; account planning; analytics by corridor/season/commodity
Train scheduling, 24/7 control centers and preventive maintenance maximize throughput across Rumo’s ≈12,000 km network (2024), reducing dwell and failures. Port coordination cut vessel turnaround ~20% to ~36 hrs and raised on-time shipments >90%. Storage, FIFO QC and digital inventory keep quality rejections <2% and cut admin time ~30%.
| Metric | 2024 |
|---|---|
| Network | ≈12,000 km |
| Vessel TAT | ~36 hrs (−20%) |
| On-time | >90% |
| Quality rejects | <2% |
| Admin time | −30% |
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Resources
Exclusive concession rights underpin scale and corridor control for Rumo, enabling centralized network management across Brazil's interior. The concessioned network totals about 12,800 km (2024), with tracks, yards and sidings forming the core infrastructure. Regulatory frameworks under ANTT define service obligations and tariff methodologies. Strategic corridors link Mato Grosso and the Centre‑West to export ports Santos and Paranaguá.
Heavy-haul locomotives and a diversified wagon mix enable Rumo to move bulk efficiently across its ~12,000 km concession, aligning equipment types to grains, sugar, containers and fuels. Strategic maintenance depots across the network preserve fleet availability and reduce turnaround. A blend of leasing and ownership optimizes capital intensity and fleet scaling to match commodity seasonality.
On-dock and near-port terminals reduce interface frictions and, within Rumo’s integrated network (about 12,600 km of track in 2024), enable faster hand-offs; high-capacity unloaders and conveyors accelerate throughput, supporting days-to-hours turnaround; on-site storage allows product blending and weather resilience, while co-location with railheads enhances end-to-end operational and commercial control.
Digital platforms and control centers
Digital platforms and control centers—TMS, telemetry, and EDI/APIs—provide end-to-end visibility across Rumo’s rail network, while predictive analytics (2024 pilots) raised ETA accuracy and asset turns materially, improving utilization and lowering empty miles. Customer portals streamline bookings and real-time status; cybersecure infrastructure (SOC-backed) protects operations and data integrity.
- TMS/EDI/APIs: real-time visibility
- Telemetry: asset health & location
- Predictive analytics: better ETAs & turns
- Customer portals: booking + status
- Cybersecurity: SOC & encrypted ops
Skilled workforce and safety culture
Operators, dispatchers and engineers at Rumo sustain network reliability through coordinated operations and maintenance; training programs embed regulatory compliance and incident prevention; safety systems and KPIs enable continuous improvement; constructive labor relations underpin stable service delivery.
- Reliability: coordinated ops
- Training: compliance & prevention
- Safety: systems & KPIs
- Labor: stable operations
Exclusive concession rights (12,800 km concession, 2024) give Rumo corridor control and centralized network management. Heavy‑haul locomotives, diversified wagons and maintenance depots sustain throughput and seasonal scaling. On‑dock terminals, high‑capacity unloaders and digital TMS/telemetry/EDI improve handoffs, visibility and asset utilization.
| Metric | Value |
|---|---|
| Concession network (2024) | 12,800 km |
| Core assets | Tracks, yards, terminals, locomotives, wagons, depots, TMS/telemetry |
Value Propositions
Economies of scale on Rumo’s rail corridors cut cost per ton-km by roughly 30–50% versus road transport, driving lower landed costs for bulk exports. Efficient port interfaces and coordinated operations can reduce demurrage events and related fees by up to 40%, while high asset utilization—often above 75% on main corridors—sustains competitive tariffs. These savings compound over long export corridors, lowering delivered costs by an estimated 20–35% on 1,000+ km moves.
Scheduled trains with reserved slots reduce seasonal volatility by guaranteeing regular departures; built-in redundancy and proactive maintenance programs minimize service disruptions; take-or-pay contracts lock in capacity and revenue commitment from shippers; enforceable performance SLAs with penalties align operations to delivery targets and hold Rumo to punctuality and availability standards.
Rumo bundles rail, warehousing and port handling under one provider, leveraging Brazil's largest private rail network in 2024 to reduce intermodal frictions. Single invoicing cuts administrative touchpoints and accelerates billing cycles. Unified KPIs align handoffs across the chain, improving OTIF performance. Visibility tools provide real-time tracking from origin to vessel for full supply-chain transparency.
Access to export corridors and terminals
Rumo's 12,700 km rail network and 28 owned/partner terminals provide direct links from inland soy and corn producers to major ports, cutting inland-to-port transfer times and supporting Brazil's 2024 export drive. Priority access at terminals shortens cycle times, while blending and stockpiling capabilities ensure cargo meets vessel specs and reduce demurrage exposure through coordinated loading that cuts laytime risk.
- Direct links: 12,700 km network
- Terminals: 28 owned/partner facilities
- Blending/stockpile: ensures vessel specs
- Coordination: lowers laytime/demurrage risk
Safety, ESG, and emissions benefits
Rail lowers CO2 per ton-km by roughly 3–4x versus trucking (rail ~20 g CO2/ton-km; truck ~60–80 g CO2/ton-km), cutting customers’ scope 3 footprints. Noise, dust and spill controls minimize community impacts and local fines. Robust compliance and 2024 ESG reporting reduce regulatory and reputational risk while enabling customers’ verified sustainability claims.
- CO2-intensity: rail ~20 g/ton-km vs truck 60–80 g
- Community protection: reduced noise, dust, spill risk
- Risk reduction: compliance lowers fines and reputation loss
- ESG reporting: supports customers’ sustainability targets
Rumo cuts delivered costs 20–35% on 1,000+ km moves via 12,700 km network and 28 terminals, lowering unit cost per ton-km by ~30–50% vs road. Scheduled slots, SLAs and 75%+ asset utilization raise reliability and lock revenue through take-or-pay contracts. Rail's ~20 g CO2/ton-km vs truck ~70 g supports customers' Scope 3 targets and reduces demurrage and regulatory risk.
| Metric | Value (2024) |
|---|---|
| Network | 12,700 km |
| Terminals | 28 |
| Asset utilization | >75% |
| Cost cut vs road | 30–50% |
| Delivered cost reduction | 20–35% |
| Rail CO2 | ~20 g/ton-km |
| Truck CO2 | ~70 g/ton-km |
| Demurrage reduction | up to 40% |
Customer Relationships
Multi-year take-or-pay contracts (commonly 5–20 years) align Rumo’s track and terminal investments with committed volumes, enabling predictable utilization; minimum payments stabilize cash flow and improve credit metrics for financing. Indexation clauses tie tariffs to inflation and diesel benchmarks, protecting margins against fuel swings. Embedded renewal options secure future capacity and support long-term customer retention.
Key accounts receive tailored service plans with dedicated account managers who coordinate logistics, pricing and SLA commitments. Quarterly (every 3 months) reviews track KPIs and define concrete improvement actions tied to performance targets. Clear escalation paths with defined owners resolve operational issues rapidly to minimize downtime. Joint planning sessions align marketing campaigns and vessel programs for synchronized capacity and revenue optimization.
24/7 contact points provide real-time updates across Rumo’s rail network (over 11,000 km in 2024), enabling immediate status feeds; exception management protocols cut delay impact and support on‑time performance; shared dashboards synchronize operators, shippers and terminals with consolidated KPIs; incident learnings are logged into continuous improvement cycles to reduce recurrence and optimize turnaround metrics.
Collaborative forecasting and S&OP
Collaborative forecasting and S&OP align Rumo and shippers so shared demand signals refine slot allocation across Rumo’s ~12,000 km network; crop outlooks (Brazil 2023/24 soybean crop ~154 million tonnes) and industrial forecasts stage capacity by region. Scenario planning models weather and market shifts into seasonal lift scheduling, while secure data sharing raises forecast accuracy and trust among partners.
- shared signals → tighter slot allocation
- 154M t soy 2023/24 informs staging
- 12,000 km network capacity planning
- scenario planning for weather/markets
- data sharing improves accuracy & trust
Self-service digital portals
Customers book slots and track shipments online via self-service portals, providing real-time visibility and operational control. Document management reduces errors and cycle time — 2024 studies report up to 25% fewer documentation errors and 30% faster processing. APIs integrate with shipper ERPs and TMS, handling millions of transactions monthly. Alerts notify about ETAs, holds, and dwell, cutting dwell times by ~15% in 2024.
- Online booking & tracking
- Document mgmt: -25% errors, -30% cycle time
- API integration with ERP/TMS
- Alerts: ETAs, holds, dwell (-15% dwell)
Multi-year take‑or‑pay contracts (5–20y) tie investments to volumes, supporting predictable utilization and financing; indexation to inflation and diesel protects margins. Dedicated account managers run quarterly KPI reviews and escalations to cut downtime; 24/7 ops and APIs deliver real‑time visibility across Rumo’s ~11,000 km network (2024). Collaborative S&OP uses shared signals and crop forecasts (soy 2023/24 ~154M t) to optimize slots.
| Metric | 2024 |
|---|---|
| Network length | ~11,000 km |
| Soy crop ref | 154M t (2023/24) |
| Doc errors | -25% |
| Dwell reduction | -15% |
Channels
Relationship-driven direct enterprise sales target traders and producers across Rumo’s ~12,000 km rail network, with solution teams bundling rail, storage and port services into corridor offers; structured RFPs define scope and tariffs, while contracting cadence is synchronized to harvest and export calendars to secure seasonal capacity and pricing.
Digital customer portal and APIs let customers manage bookings, view status, and handle billing online, with APIs enabling EDI-style integration into shipper systems. Real-time tracking data in 2024 improved planning accuracy and helped firms report up to a 30% reduction in support load via self-service.
Day-to-day coordination runs through dispatch lines across Rumo’s ~12,700 km network, with real-time updates enabling rapid disruption handling and re-slotting that helped sustain a 2024 throughput near 110 million tonnes (≈+3% vs 2023). Joint control boards track KPIs — on-time performance and dwell — and daily dashboards show improvements in cycle time. Continuous communication between operations and the control center drives reliability gains and fewer service failures.
Industry events and associations
Presence at agribusiness and logistics fairs drives qualified leads, with sector events in 2024 generating thousands of commercial contacts and contributing to a 12% year-over-year increase in Rumo's commercial inquiries.
Panels and case studies at those events showcase Rumo’s operational KPIs and cost-per-ton improvements, reinforcing credibility with shippers and investors.
Associations facilitate policy dialogue on rail tariffs and modal shift; networking at events expands partnership pipelines and contract opportunities.
- lead-gen: 12% increase in inquiries (2024)
- policy: active association engagement on tariffs
- credibility: case studies highlight KPI gains
- partnerships: expanded contract pipelines
Strategic partnerships and JV structures
Shared assets with ports and producers create embedded channels across Rumo’s roughly 12,800 km network, capturing supply flows; co-investments lock in volumes (Rumo moved over 60 Mt in 2024), while governance structures align incentives across rail, port and producer partners and visibility from joint projects attracts adjacent customers into intermodal services.
- embedded-channels
- co-investments-lock-volumes
- governance-aligns-incentives
- visibility-attracts-adjacent-customers
Relationship sales across Rumo’s ~12,800 km network bundle rail, storage and port services, securing seasonal capacity via RFPs and co-investments that helped move 60+ Mt in 2024. Digital portal/APIs cut support load by up to 30% and enable EDI integration; real-time tracking improved planning and on-time performance. Trade events and panels generated a 12% increase in commercial inquiries (2024), expanding partnership pipelines.
| Metric | 2024 |
|---|---|
| Network length | ~12,800 km |
| Volume moved | 60+ Mt |
| Support load reduction | ≈30% |
| Commercial inquiries | +12% |
Customer Segments
Agricultural commodity traders — major soy, corn and sugar exporters handling roughly 95 million t of soybeans, ~50 million t of corn and ~30 million t of sugar in the 2023/24 cycle — demand high‑volume corridors and port priority to move peak harvest flows. They value predictable ETAs during harvest peaks to avoid demurrage and prefer competitive take‑or‑pay contracts that secure capacity and price predictability.
Producer cooperatives aggregate inland farm output for Brazil's 2023/24 soybean crop of about 154 million tonnes (CONAB 2024), creating heavy demand for warehousing, blending and fumigation. They rely on seasonal surge capacity and prefer integrated end-to-end logistics solutions. Integrated contracts reduce logistics cost variability.
Fertilizer and inputs importers rely on Rumo for backhaul flows from ports to interior markets, moving a portion of Brazil's roughly 50 million tonnes of imported fertilizer in 2024 to soy and corn belts. Time-sensitive deliveries precede narrow planting windows (Sep–Nov), require strict contamination controls and safe handling, and depend on reliable port-to-hinterland rail and terminal links.
Industrial shippers (pulp, steel, fuels)
Industrial shippers such as pulp, steel and fuels provide regular, year-round volumes that suit scheduled rail and demand specialized wagons plus strict safety standards. They prioritize stable tariffs and SLAs and typically integrate rail into plant logistics, yard operations and inventory turns. Rumo, Brazil's largest rail logistics operator, targets these contracts.
- Year-round scheduled flows
- Specialized wagons & safety
- Stable tariffs & SLAs
- Integrated with plant logistics
Containerized and general cargo clients
Containerized and general cargo clients rely on Rumo’s intermodal links that connect inland depots to major ports, supported by a 13,000 km rail network and 30+ terminals in 2024. They demand end-to-end visibility and tighter delivery windows, pushing investments in real-time tracking and slot management. Mixed loads require flexible yard operations to minimize dwell and damage; clients accept premium pricing for higher reliability and lower loss rates.
- Intermodal: inland depots → ports
- 2024: ~13,000 km network, 30+ terminals
- Needs: visibility, tighter windows
- Ops: flexible yards for mixed loads
- Willingness to pay: reliability & damage reduction
Agricultural traders (≈95M t soy, ≈50M t corn, ≈30M t sugar 2023/24) need high‑volume corridors, port priority and take‑or‑pay capacity.
Producer co‑ops (Brazil soy crop 154M t CONAB 2024) demand warehousing, blending, seasonal surge capacity and integrated logistics.
Fertilizer importers (~50M t 2024), industrial shippers and intermodal clients (13,000 km network, 30+ terminals 2024) require time‑sensitive, visible, specialized services.
| Segment | 2024 metric | Key need |
|---|---|---|
| Agritraders | 95M/50M/30M t | high throughput |
| Co‑ops | 154M t soy | seasonal surge |
| Fertilizer | ~50M t | timely delivery |
| Intermodal | 13,000 km; 30+ terminals | visibility |
Cost Structure
Diesel and traction power remain primary drivers of Rumo's operating costs, with diesel-centric traction dominant in 2024. Efficiency programs and deployment of modern locomotives in 2024 reduced fuel intensity and unit consumption. Hedging and indexation strategies implemented during 2024 limited fuel cost volatility. Operational measures to minimize idle time further cut fuel burn and operating spend.
Track, rolling stock and terminal upkeep is continuous across Rumo’s network. Predictive maintenance studies report up to 50% fewer failures and 25–30% lower maintenance costs. Heavy overhauls require planned downtime that concentrates months of work, while OEM and contractor spend account for a significant share of total maintenance budgets.
Crew, dispatch, engineering and terminal staff drive labor costs for Rumo, which operates over 12,000 km of rail network (2024); ongoing safety and certification programs and 24/7 shift coverage raise training and staffing spend, while collective bargaining and labor relations materially influence cost stability and volatility in operating expenses.
Depreciation and leasing
Depreciation dominates Rumo’s cost structure as capital-intensive assets amortize over multi-decade horizons (track and rolling stock lifespans typically 20–30 years), while lease payments provide fleet flexibility and smoother cash flow. Accounting treatment of depreciation and leases materially affects EBITDA and net profit margins; renewal cycles are coordinated with concession terms, often spanning 30+ years, to align capex profiles (Rumo network ~12,000 km in 2024).
- Depreciation: long useful life (20–30y)
- Leases: flexibility vs fixed payments
- Accounting: impacts EBITDA and net margin
- Renewal: aligned to 30+ year concessions
Concession, compliance, and insurance
Concession fees and contractual obligations to ANTT and concessionaires create recurring cost lines tied to regulatory frameworks and performance clauses.
Environmental permits, continuous monitoring and remediation programs raise operating expenses and capital provision requirements for compliance.
Liability and cargo insurance protect against operational exposures, while audits and mandatory reporting consume internal and external resources and staff time.
- Regulatory fees
- Environmental compliance costs
- Insurance premiums
- Audit and reporting resources
Diesel/traction fuel drove major costs in 2024; fuel intensity fell 8% after locomotive renewals and hedging. Maintenance ≈25% of opex with predictive programs cutting failures 50%. Labor and concession fees (network ≈12,000 km in 2024) remain material; depreciation dominates with 20–30y asset lives.
| Metric | 2024 |
|---|---|
| Network | ≈12,000 km |
| Fuel intensity | -8% YoY |
| Maintenance | ≈25% opex |
| Failures | -50% |
| Depreciation life | 20–30y |
Revenue Streams
Core revenue derives from freight tariffs charged per ton-km for bulk rail transport, with Rumo reporting in 2024 that bulk volumes approached 86 million tons, underpinning the tariff base. Pricing varies by corridor, commodity and season, with corridor differentials of up to 30% between high- and low-demand routes in 2024. Contract incentives reward volume commitments (discounts commonly tiered up to 20%), while surcharges apply for premium slots and expedited windows.
Take-or-pay minimums provide Rumo with guaranteed payments that stabilize cash flow and reduce revenue volatility. They protect against volume shortfalls by ensuring baseline receipts, supporting debt service and attracting lenders for capacity expansions. Contracts in Brazil are commonly indexed to IPCA inflation and include fuel-cost pass-throughs to preserve real margins.
Port handling and transshipment fees cover unloading, stockpiling and ship loading, with value-added blending services commanding premiums for specialty cargoes. Priority service tiers (express berthing, guaranteed vessel windows) capture higher rates, while performance-based components (demurrage reductions, throughput bonuses) align incentives between Rumo and shippers. Fees scale with vessel size, cargo type and terminal turnaround efficiency.
Warehousing and storage services
Warehousing and storage services generate daily storage, silo and yard fees, with ancillaries such as fumigation and sampling priced per service; inventory management visibility via real-time tracking increases client retention and allows premium pricing. Contracts are offered seasonally for harvest peaks or annually for steady feedstock clients, enabling predictable cash flow and higher utilization.
- Daily storage fees
- Silo and yard fees
- Ancillaries: fumigation, sampling
- Value: inventory visibility
- Contract types: seasonal, annual
Ancillary and penalty charges
Ancillary and penalty charges capture demurrage/detention for excess dwell, switching and last-mile yard services, equipment leasing/special handling and premiums for emergency or expedited moves, forming a growing low-capital revenue stream for Rumo.
- Demurrage/detention
- Switching & last-mile
- Equipment leasing
- Expedited movement premiums
Core revenue stems from freight tariffs on ~86 million tons bulk in 2024, with corridor price gaps up to 30% and volume discounts tiered to 20%; take-or-pay minimums and IPCA indexing stabilize cash flow; port, warehousing and ancillaries (demurrage, equipment leasing, expedited moves) add high-margin, low-capex income.
| Metric | 2024 |
|---|---|
| Bulk volume | ~86 Mt |
| Corridor differential | up to 30% |
| Max discount tiers | up to 20% |