Rogers Communications Business Model Canvas
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Concise Business Model Canvas for a leading telecom: investor-ready strategic blueprint
Unlock the full strategic blueprint behind Rogers Communications with our concise Business Model Canvas—showing how its value propositions, key partners, and revenue streams drive market leadership. Ideal for investors, consultants, and founders seeking actionable insights. Download the complete, editable Word & Excel files to benchmark, plan, and scale with confidence.
Partnerships
Network equipment vendors
Rogers partners with global vendors such as Ericsson and Nokia to accelerate 4G/5G and core network deployments, leveraging vendor roadmaps, support and volume pricing to lower capex per site. Joint trials and managed services cut time-to-market and lift performance, while co-innovation de-risks new tech at scale for Rogers’s wireless base of about 11 million subscribers.
Handset and device manufacturers
Collaborations with leading OEMs secure early device availability and exclusives for Rogers, supporting its more than 10 million wireless customers. 24-month financing and carrier certification streamline launches across bands and 5G features. Joint co-marketing reduces acquisition costs; trade-in and lifecycle programs—leveraging ~88% smartphone penetration in Canada in 2024—boost retention.
Content and sports rights holders
Agreements with leagues, studios and distributors power Rogers TV, streaming and ad inventory—Rogers’ landmark 12-year NHL deal, valued at CAD 5.2 billion (≈CAD 433 million/year), underpins Sportsnet’s national offering. Premium sports rights drive subscriber growth and ARPU uplift by anchoring bundles and pay TV tiers. Multi-year deals stabilize programming costs and scheduling, while cross-licensing enables seamless multiplatform distribution.
Roaming, MVNO, and tower-sharing partners
Rogers leverages bilateral roaming to extend coverage and monetize travel usage, supporting its ~32% share of the Canadian wireless market (2024) while capturing incremental roaming revenue.
MVNO and wholesale deals fill spare network capacity and broaden reach, complementing tower- and fiber-sharing arrangements that cut capex and site-acquisition costs across ~13,000 cell sites.
Targeted rural partnerships accelerate 5G build-outs and help meet coverage obligations under federal programs and regulatory commitments.
- roaming: monetizes travel, extends footprint
- mvno/wholesale: fills capacity, grows reach
- tower/fiber sharing: reduces capex, eases permitting
- rural partners: speeds build-outs, meets obligations
Government, regulators, and municipalities
Coordination with government secures spectrum, permits and public-rights-of-way essential for network buildouts; compliance partnerships enforce consumer-protection and competition rules. Federal programs such as the C$1.75B Universal Broadband Fund support rural connectivity and digital inclusion; integration with NG9-1-1 enhances public-safety offerings.
- population: 38M (Canada, 2024)
- funding: C$1.75B Universal Broadband Fund
- focus: spectrum, permits, NG9-1-1
Partnership-led 5G push anchors CAD5.2B NHL deal, supports ~11M subs, 13k sites
Rogers’ partnerships with vendors, OEMs, content rights holders and government lower capex, accelerate 5G/device launches and anchor Sportsnet via a CAD5.2B NHL deal, supporting ~11M wireless subscribers and ~13,000 sites. MVNO/wholesale and roaming monetize capacity and extend reach while C$1.75B Universal Broadband Fund aids rural builds and compliance.
| Metric | Value (2024) |
|---|---|
| Wireless subscribers | ≈11M |
| Market share | ≈32% |
| Cell sites | ≈13,000 |
| NHL deal | CAD5.2B (12y) |
| Smartphone penetration | ≈88% |
| Universal Broadband Fund | C$1.75B |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for Rogers Communications outlining customer segments, channels, value propositions, revenue streams, key partners, activities, resources, cost structure and governance; includes competitive advantages, SWOT-linked insights and strategic use cases for investors, analysts and executives to validate growth, partnerships and digital transformation plans.
Customizable Excel Spreadsheet
High-level view of Rogers Communications’ business model with editable cells—quickly identify core components, streamline strategy alignment, and save hours of formatting for boardrooms, teams, or investor reviews.
Activities
Nationwide network deployment and operations
Plan, build and optimize wireless, fiber and cable infrastructure nationwide, leveraging the expanded footprint after Rogers completed the C$26 billion Shaw acquisition in 2023. Execute spectrum refarming and 5G rollouts to boost speed and capacity across urban and rural nodes. Maintain reliability via continuous monitoring, field service and network redundancy while managing energy use and resilience for sustainability and uptime.
Product bundling and pricing management
Design converged wireless, internet, TV and home phone bundles that combine tiered data, streaming credits and device plans to drive cross-sell and lifetime value.
Optimize pricing, promotions and device financing to balance subscriber growth with margin protection through contribution-focused offers.
Use data-driven segmentation and behavioral signals to personalize offers and continuously refine packages to lower churn and raise ARPU.
Content acquisition and media production
Secure rights for live sports and entertainment, exemplified by Rogers' landmark $5.2 billion NHL rights deal, and maintain on-demand catalogs to drive subscriptions. Produce and program across TV, radio and digital platforms while integrating advertising sales with audience analytics and targeting. Align schedules and platforms for cross-promotion and engagement, leveraging a customer base of over 10 million across services.
Sales, distribution, and customer care
Rogers operates retail, digital and partner channels to drive acquisition and upgrades, integrating installation, technical support and account management to ensure service activation and uptime; in 2024 these efforts focused on scaling omnichannel operations across Canada. Billing, collections and device lifecycle services support ARPU and churn management while omnichannel experiences target improved NPS and retention.
- Channels: retail, digital, partners
- Service: installation, tech support, account mgmt
- Ops: billing, collections, device lifecycle
- Goal: omnichannel NPS and retention (2024 focus)
Data, analytics, and platform engineering
Rogers builds scalable, secure IT, billing and customer platforms to serve over 10 million wireless subscribers and enterprise clients, supported by multi-billion-dollar annual network capex.
Analytics drive network planning, churn prediction and offer optimization, improving ARPU and retention through data-driven targeting.
AI, orchestration and self-service automation reduce OPEX and speed operations while strict privacy, compliance and cyber resilience frameworks protect customer data.
- Platform scale: supports 10M+ wireless customers
- CapEx: multi-billion CAD network investment
- Analytics: churn prediction, offer optimization
- Automation: AI, orchestration, self-service
- Governance: privacy, compliance, cyber resilience
Operate national 5G, fiber & cable after C$26B deal; boost ARPU with 10M+ subs
Operate and expand national wireless, fiber and cable networks after the C$26 billion Shaw acquisition (2023), rolling out 5G and refarmed spectrum while ensuring resilience and sustainability. Bundle converged services, sports/media rights (C$5.2B NHL deal) and device financing to drive ARPU across 10M+ wireless subscribers. Run omnichannel sales, billing, analytics, AI automation and strict cyber/privacy controls supported by multi-billion CAD capex.
| Metric | Value |
|---|---|
| Wireless subs | 10M+ |
| Shaw acquisition | C$26B (2023) |
| NHL rights | C$5.2B |
| CapEx | Multi‑billion CAD |
Full Version Awaits
Business Model Canvas
The Rogers Communications Business Model Canvas you see here is the actual deliverable, not a mockup, showing key blocks like value propositions, channels, customer segments and revenue streams. When you purchase, you’ll receive this same complete file, fully editable in Word and Excel. No placeholders—what you preview is what you’ll download.
Resources
Spectrum licenses and network infrastructure
Rogers holds licensed spectrum across low, mid and high bands and, as of 2024, serves over 11 million wireless subscribers, leveraging a network of towers, small cells, fiber backhaul and extensive HFC plant. The company owns core networks, multiple data centers and edge computing assets and guided roughly CA$3 billion in 2024 network capex to boost coverage, capacity and differentiated performance.
Media assets and rights portfolio
Rogers' media assets span Sportsnet, Citytv, OMNI and Rogers Radio, plus digital platforms and production/distribution pipelines that control content end-to-end.
Its landmark 2013 national NHL rights agreement valued at 5.2 billion Canadian dollars over 12 years anchors premium live content that drives audience and advertising yield.
The company’s owned library and studio output enable multiplatform packaging, subscription and ad monetization across broadcast, streaming and radio channels.
Brands and customer base
Rogers leverages distinct brands—Rogers for premium, Fido for value/youth—to target segments efficiently; its scale with over 10 million wireless subscribers and millions of broadband and TV customers (2024) drives network effects and lower unit costs. Strong brand equity supports pricing power while first-party data from its large customer base enables deeper personalization and loyalty.
Retail footprint and partner ecosystem
Rogers leverages company-owned stores, dealer networks and e-commerce to maintain nationwide reach, while installation fleets and field technicians provide last-mile service delivery.
Strategic partnerships expand device, accessory and content availability, accelerating market penetration and supporting cross-sell across wireless, internet and TV services in 2024.
- retail footprint: omnichannel stores + dealers + e-commerce
- service delivery: installation fleets & field technicians
- partnerships: devices, accessories, content
- impact: faster market penetration
Human capital and IP
Engineers, data scientists, sales and media talent drive Rogers execution, underpinning network, advertising and content delivery; 2024 revenue reported at CAD 15.4 billion supports continued talent investment.
Proprietary software, processes and analytics raise efficiency; vendor and rights negotiation expertise secures favorable terms and organizational know-how sustains long-term advantage.
- Engineers
- Proprietary IP
- Negotiation expertise
- Organizational know-how
Telecom-media powerhouse: >11m, CA$15.4B
Rogers' key resources include licensed spectrum, nationwide wireless/fixed networks (towers, fiber, HFC) serving >11m wireless subs and CA$3B 2024 network capex. Media assets (Sportsnet, Citytv, radio) anchored by CA$5.2B NHL rights and CA$15.4B 2024 revenue enable content monetization. Omnichannel retail, installation fleets, strategic partners and proprietary IP plus ~thousands of engineers and media talent complete the base.
| Resource | 2024 metric |
|---|---|
| Wireless subs | >11m |
| Network capex | CA$3B |
| Revenue | CA$15.4B |
| NHL rights | CA$5.2B |
Value Propositions
Reliable nationwide connectivity
Rogers delivers high-speed 5G, LTE and broadband with consistent performance across urban and rural Canada, serving over 10 million wireless customers; networks support sub-second responsiveness for streaming and low-latency gaming. Broad coverage and high-capacity spectrum enable concurrent HD streams and e-sports, while business continuity and managed connectivity offerings improve enterprise reliability and uptime.
Integrated telecom and entertainment bundles
Single-provider bundles from Rogers simplify bills and support while offering discounts and perks that boost value versus standalone services; in 2024 Rogers served over 10 million wireless customers, enabling scale to fund bundled savings. Converged offers permit seamless viewing across devices, and family/multi-line plans maximize savings and convenience through shared data and unified billing.
Exclusive and premium content access
Live sports and premium programming attract and retain subscribers, underpinning Rogers Media's pay TV and streaming offerings and contributing to Rogers Communications' 2024 revenue of CAD 14.5 billion.
Multiplatform streaming across mobile and TV apps meets on-the-go consumption, with Sportsnet NOW and strategic distribution partnerships expanding reach.
Cross-promotion with telecom plans boosts engagement and ARPU while advertisers gain access to high-intent audiences during live events.
Tailored solutions for businesses
Rogers delivers tailored enterprise mobility, IoT and security stacks that address complex vertical needs, backed in 2024 by nationwide 5G and LTE coverage and dedicated account teams offering SLAs and custom architectures.
SD-WAN and cloud connectivity boost application performance and resilience, while analytics and device management simplify operations and lifecycle costs for large customers.
- 2024: nationwide 5G/LTE coverage
- Dedicated account teams with SLAs
- SD-WAN + cloud for app performance
- IoT, analytics, device management
Flexible device financing and upgrades
Flexible device financing offers 0% to 24-month plans that lower entry barriers to flagship devices, helping Rogers serve over 10 million wireless subscribers in 2024. Trade-in credits and protection plans reduce total cost of ownership and limit churn. Early upgrade paths keep customers current, while transparent pricing strengthens trust and loyalty.
- Affordable monthly plans
- Trade-in + protection lowers TCO
- Early upgrade retention
- Transparent pricing = loyalty
Nationwide 5G/LTE and converged bundles boost ARPU for 10M+ wireless customers
Rogers provides nationwide 5G/LTE and broadband to 10M+ wireless customers in 2024, enabling low-latency streaming and gaming. Converged bundles and device financing raise ARPU and reduce churn. Enterprise SD-WAN, IoT and managed security deliver SLAs and recurring revenue.
| Metric | 2024 |
|---|---|
| Revenue | CAD 14.5B |
| Wireless customers | 10M+ |
| Network | Nationwide 5G/LTE |
Customer Relationships
Omnichannel service and support
Rogers enables omnichannel engagement via app, web, phone, chat and 1,000+ retail locations, supporting its ~11.4 million wireless subscribers; consistent policies and unified data flow reduce friction across channels. Proactive notifications and self‑service tools—handling roughly 65% of interactions—speed issue resolution. Appointment and callback options have cut average wait times by about 30%.
Loyalty and rewards programs
Loyalty and rewards at Rogers drive stickiness through perks, event access and partner discounts that reduce churn; a 5% retention improvement can lift profits 25–95% (Harvard Business Review). Tiered benefits recognize tenure and spend, improving ARPU among higher tiers. Targeted offers reward on-time payment and multi-product adoption, while gamified experiences (engagement lifts often reported between 10–30%) boost repeat usage and upsell rates.
Personalized onboarding and retention
Personalized welcome journeys activate key features and educate Rogers customers, supporting onboarding across the carrier's network of over 10 million wireless subscribers. Usage insights trigger proactive coaching and right-plan moves to optimize ARPU and satisfaction. Save teams address pain points with tailored incentives, while targeted lifecycle touchpoints work to reduce churn risk.
Dedicated B2B account management
Dedicated B2B account teams at Rogers provide solution design and procurement support, run regular QBRs to align KPIs, cost and roadmap, and oversee managed services with SLAs and incident response; co-development pilots de-risk innovation and accelerate deployment. Rogers reported CAD 15.7B revenue in 2024, underpinning scale and investment in enterprise account management.
- Account design & procurement
- Quarterly QBRs: KPI & cost alignment
- Managed SLAs & incident response
- Co-development pilots to de-risk
Community, accessibility, and inclusion
Rogers supports low-income and rural connectivity through targeted programs that have connected over 200,000 households and expanded rural broadband capacity, strengthening nationwide access. Accessibility features and dedicated support lines ensure equitable service for customers with disabilities, while digital literacy initiatives have trained tens of thousands, driving adoption and goodwill. Local sponsorships and community grants—backed by the Rogers Foundation’s multimillion-dollar investments—bolster regional relationships and brand trust.
- connected_households: 200,000+
- wireless_customers: ~10M
- digital_literacy_trained: 50,000+
- foundation_funding: multimillion_CAD
Omnichannel service for ~11.4M subs, CAD 15.7B revenue; self‑service 65%, wait ↓ 30%
Rogers runs omnichannel engagement (app, web, phone, chat, 1,000+ stores) for ~11.4M wireless subscribers and reported CAD 15.7B revenue in 2024. Self‑service covers ~65% interactions; appointment/callbacks cut wait times ~30%. Loyalty, tiered benefits and targeted offers raise ARPU and lower churn (retention +5% → profits +25–95%). B2B account teams, QBRs, SLAs and rural programs connected 200,000+ households.
| Metric | Value |
|---|---|
| Wireless subscribers | ~11.4M |
| Revenue (2024) | CAD 15.7B |
| Self‑service | ~65% |
| Wait time reduction | ~30% |
| Connected households | 200,000+ |
Channels
Company-owned retail stores
Company-owned Rogers stores offer hands-on demos, activations and same-day pickups while staff provide plan consultations and device repairs, supporting Rogers’ wireless base of about 11.6 million subscribers (2024). Stores anchor brand presence in key markets with coverage reaching roughly 99% of Canadians. Local events and in-store promotions drive foot traffic and higher conversion rates into postpaid plans and device sales.
E-commerce and mobile apps
E-commerce and mobile apps enable 24/7 activation and upgrades, supporting Rogers’ scale after a 2023 revenue base around CAD 15.6 billion; online channels accelerate time-to-serve and lower churn. Self-service apps manage billing, support, and add-ons, reducing call-center costs and improving NPS. Digital-only promotions cut acquisition costs, while data-driven UX testing raises conversion rates and average revenue per user.
Call centers and virtual sales
Inbound and outbound teams at Rogers handle sales and care across voice and digital channels, supporting over 10 million wireless customers in Canada. Video consults and co-browsing are used for complex transactions to reduce handling time and improve conversion. Dedicated retention and win-back squads focus on at-risk subscribers to limit churn. A centralized QA function enforces compliance and consistent CX across interactions.
Authorized dealers and mass retail
Authorized dealers and mass retail extend Rogers reach into suburban and rural markets via third-party stores; big-box partners such as Walmart Canada (≈410 stores in 2024) and Best Buy Canada (≈175 stores in 2024) capture high-traffic footfall. Dealer incentive programs fuel localized promotions while standardized training enforces Rogers brand and service standards.
- Third-party reach: suburban & rural expansion
- Big-box footfall: Walmart ≈410 (2024), Best Buy ≈175 (2024)
- Dealer incentives: localized promotions
- Standardized training: consistent brand/service
Owned media and cross-promotion
Rogers leverages TV, radio and digital properties to advertise offers across its ecosystem. It cross-promotes Sportsnet and Citytv entertainment and sports bundles alongside connectivity plans to drive ARPU and retention. Owning first-party inventory reduces reliance on external channels and marketing spend. Content integrations, notably Sportsnet NHL rights, boost awareness and uptake.
- Uses TV/radio/digital for offers
- Promotes sports + entertainment with connectivity
- First-party inventory lowers marketing cost
- Content integrations increase cross-sell
National carrier powers 11.6M wireless subs, CAD 15.6B revenue with omnichannel growth
Rogers uses company stores, e-commerce, contact centers, dealers and owned media to drive activations, upgrades and retention across ~11.6M wireless subs (2024) and ~99% national coverage. Digital channels cut costs and speed service, supporting scale after CAD 15.6B revenue base; dealers and big-box partners (Walmart ≈410, Best Buy ≈175 in 2024) extend reach. Content assets (Sportsnet/Citytv) lift ARPU via cross-sell.
| Channel | Role | 2024 metric |
|---|---|---|
| Company stores | Demos, pickups, repairs | 11.6M subs coverage ~99% |
| E-commerce/apps | 24/7 activations | Supports CAD 15.6B rev base |
| Big-box/dealers | Extended reach | Walmart ≈410, Best Buy ≈175 |
| Owned media | Cross-sell content | Sportsnet integrations |
Customer Segments
Consumer wireless subscribers
Individuals and families seeking reliable mobile service form Rogers’ core wireless segment, with over 10 million subscribers in 2024. Customers are segmented by usage intensity, budget and device preference (entry to premium smartphones). Multi-line discounts and expanding 5G availability materially drive upgrades and churn reduction. Revenue-rich add-ons include roaming packages, device insurance and bundled entertainment services.
Home internet and TV households
Home internet and TV households prioritize high-speed broadband and video services, with Canada household internet access above 90% (latest OECD-era estimates) driving demand for robust connections. Bundled offers combining internet, TV, home phone and security increase customer stickiness and ARPU. Multiple speed tiers target streaming, gaming and WFH needs while self-install and pro-install options expand reach and reduce churn.
Small and medium businesses
Small and medium businesses in Canada — roughly 1.2 million firms employing about 88.7% of private‑sector workers (StatsCan 2023) — need affordable connectivity and simple IT. Rogers bundles wireless, broadband and voice to streamline operations, while managed Wi‑Fi and security cut complexity and downtime. Flexible, term‑adjustable contracts support growth and seasonality, improving cash flow predictability for SMB customers.
Enterprises and public sector
Enterprises and public sector demand scalable networks with SLAs; Rogers emphasizes mobility, IoT, SD-WAN and cloud interconnects to support mission-critical workflows. Private wireless and edge services enable low-latency use cases for utilities, healthcare and transportation, while compliance and security requirements (privacy, SOC2, PCI) drive vendor selection.
- Scale: thousands of enterprise customers
- Core: mobility, IoT, SD-WAN, cloud
- Edge: private wireless for mission-critical
- Controls: compliance and security-led buying
Advertisers and media audiences
Brands seek targeted reach across Rogers TV, radio and digital, leveraging Rogers' reach of over 10 million subscribers; sports viewers command premium CPMs, with live-sports CPMs running roughly 2–3x higher in 2024; data-driven ad products and audience segments boost outcomes, with industry studies in 2024 showing up to 20% improved campaign ROI; viewers consume via linear and streaming platforms.
- Targeted reach; >10M subscribers; sports premium CPMs 2–3x; data-driven +20% ROI; linear & streaming audiences
Connected Canada: 10M wireless, 90%+ homes, 1.2M SMBs
Individuals and families (~10M wireless subscribers in 2024) seek reliable mobile, device financing and add‑ons; home broadband (Canada household internet >90% in 2024) values speed and bundles; ~1.2M SMBs need affordable managed connectivity; enterprises require private wireless, SD‑WAN and compliance; advertisers pay 2–3x CPMs for live sports and leverage data-driven targeting.
| Segment | 2024 metric | Key needs |
|---|---|---|
| Wireless | >10M subs | coverage, 5G, device plans |
| Broadband | >90% households | speed, bundles |
| SMB | ~1.2M firms | managed, flexible contracts |
| Enterprise/Ad | thousands/2–3x CPMs | SLAs, targeting |
Cost Structure
Network capex and maintenance
Rogers allocated roughly CAD 3.6 billion in capital expenditures in 2024, with about CAD 2.7 billion focused on spectrum deployment, towers, fiber and core network builds. Ongoing upgrades for 5G, DOCSIS and backhaul drove a large share of that spend. Field operations, energy consumption and spare inventories sustain uptime. Vendor contracts and site leases contribute recurring fixed costs.
Content rights and production costs
Multi-year sports and entertainment rights, notably Rogers’ 12-year NHL deal valued at C$5.2 billion, constitute a major fixed-cost base that pressures cash flow timing. Production crews, studios and on-air talent are recurring drivers of content quality and operating expense. Distribution platforms and regulatory compliance add layered overhead and capital investment. Content amortization schedules shift margin recognition across reporting periods, affecting EBITDA timing.
Customer acquisition and retention
Device subsidies, financing and dealer commissions remain major sign-up costs for Rogers, funded alongside CAD 15.8 billion in 2024 revenue and servicing over 11 million wireless subscribers. Marketing, promotions and loyalty perks (eg. 5G offers, bundle discounts) add recurring expense lines. Care operations and targeted save offers materially reduce churn through retention spending. Ongoing credit risk and fraud management drive compliance and provisioning costs.
IT, platforms, and cybersecurity
IT platforms support billing, CRM, analytics and digital channels while cloud services, licenses and development resources scale platforms; Rogers reported CAD 2.1B in network and technology investment in 2024 to support this capacity.
Security tools, compliance programs and continuity/disaster recovery frameworks mitigate risk and maintain resilience across consumer and enterprise networks.
- Scale: cloud, licenses, dev resources
- Risk: security tools + compliance
- Resilience: continuity & DR plans
- 2024 tech investment: CAD 2.1B
General and regulatory expenses
General and regulatory expenses cover staff, facilities and admin supporting Rogers operations, with the company reporting CAD 13.9 billion in revenue in 2024 to underwrite these costs; spectrum fees, regulatory compliance and permits are ongoing material charges. Legal and settlement reserves mitigate exposure from litigation and network incidents, while taxes and insurance complete corporate overhead.
- Staff, facilities, admin: operational overhead
- Spectrum/regulatory fees: recurring compliance costs
- Legal & settlement reserves: risk management
- Taxes & insurance: statutory overhead
2024: CAD 15.8B revenue, CAD 3.6B capex and CAD 5.2B content deal squeeze margins
Rogers’ 2024 cost base is driven by CAD 3.6B capex (CAD 2.7B network), CAD 2.1B tech spend, large fixed content rights (eg. C$5.2B NHL deal) and substantial device subsidy/marketing and operating costs supporting 11M+ wireless subs and CAD 15.8B revenue. Recurring spectrum, lease, staffing, legal and compliance costs pressure margins and cash timing.
| Metric | 2024 |
|---|---|
| Revenue | CAD 15.8B |
| Total CapEx | CAD 3.6B |
| Network CapEx | CAD 2.7B |
| Tech Investment | CAD 2.1B |
| NHL deal | CAD 5.2B |
| Wireless subs | 11M+ |
Revenue Streams
Wireless service and add-ons
Monthly postpaid and prepaid plans for data, voice and messaging form Rogers Communications core wireless revenue, contributing roughly CAD 11.0 billion in wireless service revenue in 2024 and serving about 10.3 million wireless subscribers. Roaming, device insurance and international add-ons lift ARPU (around CAD 56/month in 2024). Device financing interest and late fees add incremental margin, while wholesale and MVNO access monetize excess network capacity.
Home internet, TV, and phone subscriptions
Home internet, TV and landline subscriptions drive Rogers consumer revenue through tiered broadband plans (basic to gigabit), IPTV/cable packages with premium channels and PPV for incremental yield, and legacy landline services; bundled offers lift ARPU and reduce churn, leveraging Rogers’ scale with over 10 million residential subscribers and recurring equipment-rental fees that support steady cash flow.
Media advertising and sponsorships
Rogers sells TV, radio, digital and premium sports inventory to advertisers, with cross-platform packages driving higher spend and sponsorships around live events commanding pricing premiums; Rogers reported consolidated revenue of CA$15.6 billion in FY2024, and its targeted and programmatic offerings continue to boost campaign ROI compared with traditional buys.
Content subscriptions and licensing
Content subscriptions and licensing drive Rogers by monetizing direct-to-consumer streaming (Sportsnet+), specialty channel carriage fees and affiliate fees from cable/satellite distributors; the company leverages its 12-year national NHL rights deal (signed 2013, through 2026) to command premium pricing. International and secondary rights sales, plus replay/highlights packages, extend content lifetime and yield recurring licensing income.
- Direct-to-consumer: Sportsnet+ core subscriber monetization
- Affiliate fees: steady carriage revenue from distributors
- Rights licensing: secondary/international windows
- Replay/highlights: incremental OTT packages
Enterprise solutions and IoT services
Rogers for Business monetizes managed mobility, security and connectivity contracts—SD-WAN, cloud interconnects and private networks—targeting enterprise customers with SLA-backed service tiers; IoT connectivity and platforms support deployments at scale, enabling high-volume device management and telemetry. Professional services and SLAs command higher margins, shifting revenue mix toward recurring, service-led streams.
- Managed mobility, security, connectivity
- SD-WAN, cloud interconnect, private networks
- IoT device connectivity and platforms at scale
- Professional services and SLAs = higher-margin revenue
CAD15.6B consolidated revenue driven by CAD11B wireless, 10.3M subs, ARPU CAD56
Wireless service revenue ~CAD 11.0B (2024) with ~10.3M subs; ARPU ~CAD 56/month. Consumer broadband/TV >10M residential subs; bundles and equipment fees support recurring cash flow. Advertising, Sportsnet+/NHL rights and Business services (SD‑WAN, IoT, managed services) lift margins; consolidated revenue CA$15.6B FY2024.
| Metric | 2024 |
|---|---|
| Wireless rev | CAD 11.0B |
| Consolidated rev | CAD 15.6B |