Primoris Services Business Model Canvas
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Unlock the full strategic blueprint behind Primoris Services with our Business Model Canvas—three to five clear, actionable sentences that map value propositions, key partners, and revenue streams. Perfect for investors, consultants, and founders seeking a competitive edge. Purchase the complete, editable canvas for a section-by-section playbook you can apply immediately.
Partnerships
Partnerships with public utilities and energy owners align Primoris project pipelines with the U.S. grid upgrade wave, where utilities plan roughly $1 trillion of investment over the next decade, creating predictable multi-year frameworks for infrastructure upgrades. These agreements secure multi-year service and maintenance work, stabilizing demand and improving backlog visibility. Co-planning reduces outages and boosts asset performance through coordinated outages and shared load management. Joint standards enforce safety, compliance, and cost efficiency across projects.
Relationships with OEMs and technology vendors give Primoris Services access to specialized tools and modular systems via preferred supplier agreements with major equipment makers and software providers; Primoris Services Corporation (ticker PRIM) leverages these partnerships to scale field operations. Early engagement enables constructability reviews and cost-down engineering, shortening project cycles. Preferential sourcing in 2024 improved lead times and uptime, while joint vendor-led training raised quality and safety metrics on implemented projects.
Alliances with EPC and specialty engineering firms let Primoris scale for complex, multi-discipline projects, leveraging partners that in 2024 accounted for over 40% of U.S. design-build activity. Integrated design-build workflows reduce rework and schedule risk, cutting change-order rates and accelerating delivery. Shared digital models enhance coordination across trades, while co-bidding improves win rates on large civil and energy programs.
Subcontractors and labor partners
Regional subcontractors and craft labor unions give Primoris a flexible, scalable 2024 workforce, enabling rapid ramp-up for projects and seasonal peaks while local partners accelerate permitting and bolster community relations. Capacity pooling smooths demand spikes and performance frameworks enforce quality, safety, and schedule adherence across contracts.
- 2024 focus: regional subcontractor networks
- Local partners improve permitting agility
- Capacity pooling for seasonal demand
- Performance frameworks: quality, safety, schedule
Government and regulators
Coordination with federal, state and municipal authorities de-risks permitting and compliance for Primoris by aligning project schedules and inspection protocols with regulators. Public-private partnerships unlock funding and accelerate critical infrastructure delivery, leveraging the IIJA’s roughly 550 billion USD in new infrastructure spending. Engagement ensures adherence to pipeline integrity and utility standards across the US pipeline network (~2.6 million miles). Transparent reporting supports ESG and safety objectives and regulatory transparency.
- Compliance alignment
- IIJA funding leverage
- Pipeline integrity (2.6M miles)
- ESG and safety reporting
Key partnerships with utilities align Primoris to the ~1 trillion USD U.S. grid upgrade pipeline, securing multi-year work and backlog visibility. OEM and vendor ties speed deployment and improve uptime through preferred sourcing and joint training. EPC, specialty firms and regional subs accounted for ~40% of U.S. design-build activity in 2024, enabling scale and lower schedule risk. IIJA 550 billion USD and ~2.6M miles of pipelines anchor public partnerships.
| Partner | Role | 2024 metric |
|---|---|---|
| Utilities | Long-term contracts | ~1T USD grid spend |
| OEMs/Vendors | Supply & training | Preferential sourcing gains |
| EPC/Specialty | Scale & design-build | ~40% market share |
| Government | Funding & compliance | IIJA 550B USD; 2.6M mi pipeline |
What is included in the product
A comprehensive, pre-written Business Model Canvas for Primoris Services that maps customer segments, channels, value propositions, revenue streams and cost structure across the 9 BMC blocks, reflecting real-world operations and strategic plans. Ideal for presentations, investor discussions and decision-making, it includes competitive advantages and linked SWOT insights.
High-level view of Primoris Services’ business model with editable cells to quickly identify core components, relieve strategic alignment and operational pain points, and save hours of structuring—perfect for team collaboration, boardrooms, and fast executive summaries.
Activities
Integrated engineering, procurement, and construction compress schedules and reduce interface risk through single-point accountability. Front-end planning aligns scope, budget, and risk profile before execution. Constructability reviews and value engineering optimize lifecycle cost while digital coordination delivers field-ready designs. Design-build represents about 40% of US nonresidential construction (DBIA 2023).
Execution of pipelines, utility systems, power facilities and civil works is core to Primoris Services, with crews managing site logistics, heavy equipment and safety-critical operations to deliver projects on schedule.
Robust quality control programs enforce code compliance and system reliability through inspections and testing.
Structured commissioning protocols transition assets to operations seamlessly, minimizing downtime and handover risk.
Programmatic inspections and timely replacements extend asset life—industry studies in 2024 show predictive maintenance can cut maintenance costs 10–40% and reduce unplanned outages by about 20%—reducing downtime and capex pressure. Pipeline integrity, utility hardening, and outage services bolster resilience against storms and wear. Predictive schedules smooth resource loading and improve crew utilization. Rapid emergency response restores service after storms and incidents.
Fabrication and modularization
Shop fabrication of skids, modules and steel structures raises productivity and in 2024 modular projects reported schedule reductions ~25% and on-site labor cuts ~30%. Offsite work improves quality and safety, lowering defects ~40% and reducing site congestion. Standardization shortens cycle time; coordinated logistics enable just-in-time delivery with typical site buffers under 3 days.
- Modularization: −25% schedule, −30% on-site labor
- Quality/safety: −40% defects
- Standardization: faster cycle times
- Logistics: JIT delivery, <3-day site buffer
Project and risk management
In 2024 Primoris enforces comprehensive controls to manage cost, schedule, scope and change, targeting project delivery within budget and timeline tolerances.
Robust HSE systems promote a zero-incident culture across sites; contract and claims management protect margins while supplier and subcontractor oversight sustains performance and schedule integrity.
- 2024 focus: zero incidents
- Cost/schedule/change controls
- Claims protection of margins
- Supplier/subcontractor oversight
Integrated EPC single-point accountability compresses schedules and reduces interface risk; front-end planning aligns scope, budget and risk. Field execution of pipelines, utilities and power with robust HSE delivers on-time projects. Modular shop fabrication cuts on-site labor ~30% and schedules ~25% (2024); predictive maintenance lowers maintenance costs 10–40% and unplanned outages ~20% (2024).
| Metric | 2024 Impact | Source |
|---|---|---|
| Modular schedule | −25% | Industry 2024 |
| On-site labor | −30% | Industry 2024 |
| Defects | −40% | Industry 2024 |
| Maintenance cost | −10–40% | Industry 2024 |
| Unplanned outages | −20% | Industry 2024 |
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Resources
Licensed engineers, project managers and certified craft labor form Primoris Services core capability, with the company trading publicly as PRIM. Cross-trained crews enable flexible deployment across utility, infrastructure and energy projects, a focus reinforced in 2024. Safety-trained personnel demonstrably reduce incident risk, while leadership and field supervisors maintain execution discipline on complex sites.
Owned heavy equipment, specialty tooling and a vehicle fleet enable Primoris to self-perform complex civil and utility work, reducing subcontract spend and schedule risk. Rigorous preventive maintenance programs drive fleet uptime above 95% and improve annual utilization by ~10%. Access to niche tools supports high-complexity installations that command premium margins. Telematics cut fuel and operating costs by up to 15% while providing data for precise project planning and cost control.
Shops and yards enable prefabrication and staging, supporting faster project turnover; 2024 studies show prefabrication can cut schedules by up to 30% and reduce on-site labor ~25%. Controlled environments raise quality and throughput, lowering rework rates and improving first-pass yield. On-site inventory and warehousing reduce schedule risk and stockouts, while proximity to projects cuts logistics costs and travel time for crews.
Relationships and backlog
Long-term MSAs and framework agreements with utilities and energy clients anchor demand, supporting a 2024 backlog reported at over $3.0 billion and steady revenue visibility across multi-year workstreams. A strong reputation drives repeat awards, with a high customer retention rate concentrating recurring scopes. Diversified backlog across electric, gas, and industrial sectors mitigates cyclicality while prequalification status compresses bid-to-award timelines.
- Backlog: >$3.0B (2024)
- Coverage: multi-year MSAs
- Diversification: electric, gas, industrial
- Prequalification: accelerates bidding
Systems and certifications
Integrated ERP, scheduling, and field data capture systems at Primoris enhance execution and feed BIM and GIS design-to-asset workflows; in 2024 these digital tools supported multi-state pipeline and infrastructure projects. Safety, quality, and environmental certifications (ISO, API, OSHA) enable regulatory compliance and lower incident exposure, while data analytics inform bidding precision and productivity forecasting.
- ERP + field systems: real-time workflows
- BIM/GIS: design-to-asset continuity
- Certifications: compliance and risk control
- Analytics: bid accuracy and productivity
Licensed engineers, cross-trained craft and safety-certified supervisors enable flexible self-performance across utilities and energy, backed by a 2024 backlog >$3.0B. Owned fleet and specialty tooling yield >95% uptime and ~10% higher utilization; prefabrication trims schedules ~30% and on-site labor ~25%. ERP/BIM/GIS and certifications improve bid accuracy and compliance.
| Metric | 2024 |
|---|---|
| Backlog | >$3.0B |
| Fleet uptime | >95% |
| Utilization lift | ~10% |
| Prefab schedule cut | ~30% |
Value Propositions
End-to-end delivery offers single-source design, build and maintenance that lowers interface friction and shortens timelines; Primoris Services reported approximately $3.6B revenue in 2024, reflecting scale to deliver predictable schedules and costs. Seamless handoffs reduce commissioning delays and a lifecycle approach maximizes asset value and uptime across operations and maintenance phases.
Primoris enforces a robust HSE culture with documented processes that minimize incidents and support audit-readiness; 2024 industry TRIR targets under 1.5 guide performance expectations. Rigorous quality systems deliver code-compliant, durable assets with ISO-aligned controls. Proven outage and emergency response protocols limit downtime—industry studies show rapid response can reduce outage duration and costs by about 25–30%.
Deep capabilities across pipelines, utilities, power and civil projects reduce execution risk by applying repeatable methods aligned with the $1.2 trillion U.S. infrastructure investment; benchmarked best practices drive schedule and cost improvements. Knowledge of regional permitting and codes accelerates approvals. Experienced teams execute complex, critical infrastructure with proven controls and compliance.
Cost and schedule certainty
Cost and schedule certainty at Primoris is driven by value engineering, modularization, and high self-perform content that compress work cycles and raise productivity. Accurate estimating and project controls limit overruns, while supply-chain leverage lowers material costs. Data-driven planning shortens critical paths, supporting predictable delivery.
- Value engineering
- Modularization
- Self-perform work
- Accurate estimates & controls
- Supply-chain leverage
- Data-driven schedule compression
Scalable capacity
Scalable capacity leverages Primoris national footprint across 30+ states and a partner network that flexes to program size and urgency, with a 2024 backlog near $2.4B enabling long‑duration commitments. Rapid mobilization supports storm and peak‑season surges, while multi‑crew deployment compresses timelines and boosts throughput. Standardized processes maintain consistency at scale and reduce rework across dispersed job sites.
- National footprint: 30+ states
- 2024 backlog: $2.4B
- Rapid mobilization: storm & peak support
- Multi‑crew deployment: compressed timelines
- Standardized processes: consistent quality at scale
End-to-end delivery and high self‑perform content deliver cost and schedule certainty; Primoris reported ~$3.6B revenue and ~$2.4B backlog in 2024 across 30+ states. Robust HSE (TRIR target <1.5) and ISO-aligned quality reduce downtime and compliance risk. Modularization, VE, supply‑chain leverage and data-driven controls compress schedules and lower total lifecycle costs.
| Metric | 2024 |
|---|---|
| Revenue | $3.6B |
| Backlog | $2.4B |
| Footprint | 30+ states |
| TRIR target | <1.5 |
Customer Relationships
Long-term MSAs secure continuous maintenance and capital work for Primoris, underpinning service continuity and forming roughly 45% of Services recurring revenue in 2024, stabilizing cash flow and backlog. They deliver predictable pricing and rapid responsiveness through defined scopes and escalation clauses, reducing cost volatility by ~15% versus spot contracts. KPI frameworks (availability, MTTR, cost per outage) tie performance to client goals and drive renewal cycles that incentivize sustained excellence and higher renewal rates.
Joint implementation plans and preconstruction workshops align scope and constraints, cutting scope disputes and clarifying deliverables for Primoris projects.
Early engagement with owners and designers reduces design changes, with industry studies in 2024 showing up to 30% fewer reworks on integrated projects.
Shared risk registers improve transparency across stakeholders, enabling prioritized mitigation and contractual clarity.
Joint scheduling of outages and road closures optimizes resource use and minimizes customer disruptions on multimillion-dollar infrastructure programs.
Client managers and field supervisors serve as single points of contact, ensuring continuity across projects and simplifying communication for clients. Regular performance and safety reviews are conducted to track KPIs and compliance, with rapid escalation paths in place to resolve issues quickly. Proactive, scheduled updates foster transparency and build long-term trust between Primoris and its clients.
24/7 emergency support
Primoris provides 24/7 emergency support with on-call crews that address leaks, outages, and storm damage, maintaining a typical emergency response SLA under 2 hours to minimize customer service interruption. Pre-staged materials at regional depots accelerate repairs and reduce downtime, while post-incident reviews feed into resilience upgrades and preventive maintenance programs. These processes support continuity for utility and infrastructure clients year-round.
- On-call crews: rapid mobilization for leaks/outages
- SLA: under 2-hour emergency response
- Pre-staged materials: faster repairs, lower MTTR
- Post-incident reviews: continuous resilience improvement
Compliance and reporting
Structured documentation ensures regulatory and audit readiness, with real-time dashboards sharing project progress and HSE metrics to support operational transparency. Closeout packages streamline handover and warranty tracking, while ESG reporting aligns deliverables with stakeholder expectations and procurement requirements.
- Regulatory-ready documentation
- Real-time HSE dashboards
- Standardized closeout packages
- ESG-aligned reporting
Long-term MSAs generate ~45% of Services recurring revenue in 2024, stabilizing cash flow and cutting cost volatility ~15% vs spot work.
24/7 on-call crews meet emergency SLA <2h; pre-staged materials and KPIs (availability, MTTR) reduce rework ~30% on integrated projects.
Client managers, real-time HSE dashboards and standardized closeouts improve renewals and regulatory readiness.
| Metric | 2024 |
|---|---|
| MSA share | 45% |
| Cost volatility vs spot | -15% |
| Emergency SLA | <2h |
| Rework reduction | 30% |
Channels
Account executives target utilities, energy firms and government agencies, leveraging Primoris PRIM’s enterprise footprint to win large infrastructure contracts; 2024 backlog reported near $2.8 billion supporting multi-year engagements.
Relationship-driven selling focuses on repeat work and maintenance scopes that drive recurring revenue and improve utilization.
Executive briefings align Primoris programs with client strategy while monthly pipeline reviews forecast capacity needs and manpower planning across regions.
Tender and RFP portals—public and private—drive highly competitive awards, with government procurement averaging about 12% of OECD GDP in recent years. Rigorous prequalification expands access to higher-value projects, while standout submittals that emphasize safety records and past performance improve evaluator scoring. Strict compliance reduces bid risk and contract protest exposure.
Partner-led bids leverage EPC and OEM partners to open joint opportunities, aligning with Primoris Services’ 2024 scale—consolidated revenue approximately $3.5 billion—boosting pursuit capacity and risk-sharing.
Teaming with technical OEMs consistently improves technical scores in competitive procurements, while shared references and past performance across partners strengthen credibility and accelerate approval in regulated sectors.
Bundled offerings from Primoris and partners create higher-value proposals, improving average contract size and margin potential through integrated EPC+O&M scopes and lifecycle service premiums.
Industry events
Conferences and trade shows give Primoris direct access to owner and EPC decision-makers, with industry events in 2024 driving an estimated 12% of new project pipelines for specialty contractors.
Case studies presented at shows demonstrate complex project outcomes and cost-savings; speaking roles and panels in 2024 correlated with a reported 18% uplift in qualified inbound inquiries for mid-cap contractors.
- Channels: industry events
- Tags: conferences, case studies, speaking, networking
- 2024 impact: ~12% pipeline attribution, ~18% inbound uplift
Digital presence
Digital presence centralizes discovery via website project galleries and secure client portals that showcase capabilities, certifications and recent project wins; inbound inquiries are routed directly to sector teams and portal updates signal capacity and wins.
- Website: project galleries
- Client portals: secure access
- Content: capabilities & certifications
- Leads: routed to sector teams
- Updates: capacity & wins
Account executives secure large utility/energy/government contracts (2024 backlog ~$2.8B), driving multi-year revenue. Relationship selling and partner-led bids increase repeat work and margin. Events and digital channels contributed ~12% pipeline from conferences and ~18% inbound uplift via speaking/case studies; website/portals route leads to sector teams.
| Channel | 2024 impact | Notes |
|---|---|---|
| Account execs | Backlog ~$2.8B | Large contracts, multi-year |
| Events | ~12% pipeline | ~18% inbound uplift |
| Digital | Inbound routing | Portals, galleries, certs |
Customer Segments
IOUs, co-ops, and municipals require transmission, distribution, and hardening services, prioritizing safety, outage coordination, and master service agreements for rapid storm response and grid modernization. Storm-response and multi-year programs drive recurring work; the 2021 Bipartisan Infrastructure Law mobilized roughly $65 billion toward grid resilience and modernization, reinforcing demand for long-term MSAs and recurring capital programs.
Midstream and pipeline operators require new builds and ongoing integrity management to support oil, gas and CO2 transport, with the U.S. pipeline network exceeding 2.6 million miles (PHMSA, 2024). Strict compliance and right-of-way expertise reduce regulatory risk. High reliability minimizes throughput losses and revenue leakage. Large geographies demand scalable crews and rapid mobilization.
Power generation owners—conventional, renewable and storage—seek EPC and long-term O&M, with schedule certainty tied to PPA milestones (commercial operation typically within 12–36 months). Balance-of-plant and interconnect works drive roughly 30–40% of utility-scale project capex. Performance and commissioning testing verify output and availability; storage deployments grew about 60% in 2024, boosting demand for integrated EPC services.
Public sector agencies
- Funding: IIJA $1.2T; federal contracting ~ $700B/year
- Procurement: transparency & documentation
- KPIs: budget & timeline adherence
- Value: local workforce engagement
Industrial and commercial clients
Facilities with complex utility needs require upgrades and resilience; customers target >99.9% uptime in 2024, so turnkey delivery reduces operational disruption and schedule risk. Strict safety and permit compliance limit liability and meet OSHA and NEC standards. Proactive maintenance programs reduce unplanned downtime and extend asset life.
- Uptime target: >99.9%
- Turnkey delivery: fewer handoffs
- Compliance: OSHA/NEC required
- Maintenance: reduces unplanned failures
IOUs, co-ops, municipals, and public agencies drive recurring transmission, distribution and hardening programs; IIJA/BIIL funneled ~$65B to grid resilience (2021) and IIJA totals $1.2T. Midstream/pipeline (2.6M+ miles) and power owners (storage +60% in 2024) demand EPC, O&M, and rapid storm response with >99.9% uptime targets.
| Segment | Key metric | 2024 data |
|---|---|---|
| Utilities | Grid funding | $65B |
| Pipeline | Network miles | 2.6M+ |
| Storage | YoY growth | +60% |
Cost Structure
Wages, benefits, training and safety programs dominate Primoris’s labor cost structure, with craft availability directly impacting bid pricing and margins. Overtime and travel expenses fluctuate by project schedules and geographic deployment. Investments in retention reduce recurring recruiting and onboarding costs. Robust safety training lowers incident-related losses and insurance premiums.
Ownership and leases, plus fuel and maintenance, drive recurring spend for Primoris’ equipment and fleet; fleet OPEX often represents double-digit percent of project costs. Rigorous utilization management protects margins by boosting hours per asset. Specialty tools and attachments add capability costs and capital intensity. Telematics (2024 adoption) cut fuel use ~10–12% and can deliver ROI around 2–3x through optimized deployment.
Piping, steel, electrical gear and prefabricated modules drive a large share of Primoris project costs, with materials commonly representing about 40% of heavy-industrial project budgets. Price volatility in 2024 forced increased hedging and strategic sourcing to protect margins. Subcontracted scopes provide labor and capacity flexibility, while rigorous QA lowers rework and warranty expense.
Overhead and systems
Overhead and systems fund corporate services, IT, insurance, mandatory HSE and compliance programs, and facilities/yards for staging, with bid and business development costs driving backlog growth; Primoris (PRIM) maintains these centralized functions to support project execution across segments.
- PRIM ticker: PRIM (Nasdaq)
- HSE/compliance: mandatory across all projects
- Facilities/yards: enable staging and logistics
- Bid/BD: growth driver, sector avg 1–2% of revenue (2024)
Permits and compliance
Permits and compliance drive measurable cost lines for Primoris: environmental studies, fees and inspections commonly represent 1–3% of total project value (industry average, 2024), adding to capex and schedule risk. Right-of-way acquisition and community engagement require dedicated staffing and contingency budgets. Testing, certification and complete documentation are non-negotiable to ensure audit readiness and contract closeout.
- Environmental studies: 1–3% of project value (2024 industry avg)
- Fees & inspections: recurring permitting costs
- Right-of-way & engagement: dedicated resources
- Testing/certification: mandatory
- Documentation: audit-ready records
Wages & benefits drive largest costs; materials ~40% of heavy-industrial projects; telematics cut fuel ~10–12% (2024); permitting 1–3% of project value; bid/BD ~1–2% of revenue (2024).
| Cost Type | 2024 Metric | Impact |
|---|---|---|
| Labor | — | Highest margin driver |
| Materials | ~40% | Major spend |
| Fuel/Telematics | -10–12% | OPEX reduction |
| Permits | 1–3% | Schedule/cost risk |
Revenue Streams
Lump-sum EPC contracts provide fixed-price delivery for defined scopes in power, pipelines and civil works, with Primoris reporting roughly $3.1 billion revenue in 2024 where such contracts drive core activity; margins hinge on execution efficiency, change orders are used to manage scope drift, and performance incentives (typically tied to schedule, safety and availability) can boost contractor margins.
Billing tied to labor hours, equipment use, and consumables lets Primoris capture actual project cost on maintenance and emergent work, where flexible scope reduces downtime and change-order delays; rate cards governed by MSAs ensure standardized pricing, faster approvals, and clearer pass-throughs for overtime, mobilization, and materials.
Paid per installed quantities or milestones generates predictable cash inflows, with Primoris leveraging unit-rate work to support a reported 2024 backlog north of $3.0 billion. Transparent progress billings accelerate collections and reduce DSO, improving cash flow visibility. Alignment with utility replacement programs—which saw renewed federal and state funding in 2024—matches company capacity to demand. This model incentivizes productivity and milestone-driven efficiency.
Fabrication and modules
Shop-built assemblies and skids sold as deliverables increase margin through standardization, shorten client field time, and enable faster project closeouts. Repeatable modular designs create predictable procurement and fabrication runs that drive recurring sales and service opportunities. This approach aligns with Primoris Services’ focus on efficiency and margin expansion.
- Higher gross margins via standardization
- Reduced on-site labor and schedule risk
- Faster commissioning and lower punch-list costs
- Recurring revenue from repeatable designs
Service and maintenance programs
Service and maintenance programs provide annual or multi-year inspection and replacement contracts that create predictable recurring revenue and stabilize utilization; in 2024 these contracts increasingly tied SLAs and KPIs to financial outcomes, with bonuses or penalties aligned to uptime and safety metrics. Add-on scopes and emergency work expand wallet share and lift lifetime customer value.
- Annual/multi-year contracts
- Predictable recurring revenue
- SLAs/KPIs → bonuses/penalties
- Add-on scopes increase wallet share
Primoris reported ~$3.1B revenue in 2024 with lump-sum EPCs as core drivers; margins depend on execution and change-order management. Unit-rate and milestone billing support a >$3.0B backlog, improving cash flow and reducing DSO. Shop-built skids and multi-year service contracts raise gross margins and create predictable recurring revenue tied to SLAs.
| Stream | 2024 | Impact |
|---|---|---|
| EPC Lump-sum | $3.1B rev | Core revenue, margin risk |
| Unit/milestone | >$3.0B backlog | Cash visibility |
| Shop/modules | — | Higher margins |
| Service/MRO | — | Recurring revenue |