OneStream Business Model Canvas

OneStream Business Model Canvas

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Description
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Unlock a strategic Business Model Canvas for enterprise finance platforms

Unlock OneStream's strategic blueprint with our Business Model Canvas. This concise, actionable analysis maps value propositions, customer segments, revenue streams and cost structure to reveal growth levers and competitive advantages. Ideal for investors, consultants and founders—download the full Word/Excel canvas to benchmark and execute with confidence.

Partnerships

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Global ERP and EPM vendors

Alliances with SAP (≈22% ERP share 2024), Oracle (≈9%) , Microsoft Dynamics (≈8%) and Workday streamline data flows and SSO across an estimated 40% of the global ERP cloud install base in 2024. Certified connectors reduce implementation risk and accelerate time-to-value, shortening integrations in pilot cases by months. Joint reference architectures de-risk complex finance transformations, while co-selling taps each vendor’s existing ERP customer channels to expand reach.

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Cloud infrastructure providers

Partnerships with Microsoft Azure (60+ regions in 2024) and Amazon Web Services (about 32 regions in 2024) ensure secure, scalable hosting for OneStream, enabling regional data residency to meet regulatory needs. Joint security reviews and compliance mappings streamline enterprise procurement and certifications. Cost-optimized infrastructure tiers, leveraging reserved and spot discounts (20–70%), improve unit economics at scale.

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Systems integrators and consulting firms

Global systems integrators and boutique CPM specialists deliver OneStream implementations and change management, using industry templates and accelerators that can reduce project timelines by up to 40% and lower delivery costs; co-delivery models enforce quality and governance through shared SLAs and joint PMOs. Their advisory reach sources new pipeline and upsell opportunities, often contributing a material share of growth for CPM vendors.

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Data, BI, and integration technology partners

Alliances with Snowflake (FY2024 revenue 2.3B), Databricks (passed 1B ARR in 2023), Power BI and Tableau plus integration tools enhance analytics by unifying storage, lakehouse compute and visualization. Prebuilt connectors ensure consistent, governed data across finance and operations and speed deployments. Joint solutions enable advanced planning and scenario modeling while GTM aligns on analytics-led finance use cases.

  • Snowflake: cloud data platform, 2.3B revenue (FY2024)
  • Databricks: 1B+ ARR (2023)
  • Prebuilt connectors: governed finance + ops data
  • GTM: analytics-led finance use cases
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Marketplace and solution content partners

Independent software and content providers extend OneStream with domain solutions; as of 2024 the OneStream Marketplace lists 110+ packaged solutions that broaden industry coverage. Prebuilt apps for tax, capital planning, and people planning accelerate adoption and reduce implementation time by up to 40%. Certification and revenue-sharing drive higher-quality offerings, while customers gain a curated, upgrade-safe ecosystem.

  • marketplace: 110+ solutions (2024)
  • use-cases: tax, capital, people planning
  • benefit: certified, upgrade-safe ecosystem
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ERP cloud reach ≈40%; Azure 60+ / AWS ≈32 regions; 110+ certified apps

OneStream partners with SAP (~22% ERP share 2024), Oracle (~9%), Microsoft Dynamics (~8%) and Workday to cover ~40% of ERP cloud installs, speeding integrations and lowering risk. Cloud partners Azure (60+ regions 2024) and AWS (≈32 regions 2024) provide regional hosting and cost tiers. GSI and CPM specialists cut delivery time up to 40% via accelerators. Marketplace lists 110+ certified apps in 2024.

Partner 2024 stat
SAP/Oracle/Microsoft/Workday ≈40% ERP cloud coverage
Azure/AWS 60+ / ≈32 regions
Marketplace 110+ solutions

What is included in the product

Word Icon Detailed Word Document

A comprehensive OneStream Business Model Canvas mapping customer segments, value propositions, channels, revenue streams and key resources into nine BMC blocks with competitive analysis, SWOT linkage and polished narratives for investor presentations and strategic decision-making.

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Excel Icon Customizable Excel Spreadsheet

OneStream Business Model Canvas provides a single editable page to align financial planning, reporting, and operational models—reducing reconciliation headaches and saving hours of manual consolidation. Shareable for teams, it accelerates board-ready summaries and side-by-side comparisons.

Activities

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Platform R&D and roadmap execution

Continuous R&D advances consolidation, planning and analytics modules; OneStream in 2024 serves over 600 enterprise customers and aligns releases to enterprise finance cycles. Priorities: performance, usability, AI/ML forecasting and deeper integrations with ERPs. Backward compatibility and upgrade safety preserve customer investments. Product management sequences roadmaps to meet regulatory and scaling needs.

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Secure cloud delivery and operations

Secure cloud delivery demands 24/7 monitoring across patching, performance tuning, backups and disaster recovery, targeting industry-standard 99.99% availability SLAs. Regular SOC 2 and ISO 27001 certifications and audits uphold compliance. FinOps practices in 2024 delivered median cloud cost savings of ~20%, aligning costs with SLAs.

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Implementation, onboarding, and support

Experts configure models, data connections, and automated workflows to meet complex consolidation and reporting needs, with many OneStream projects targeting initial deployments in about 12 weeks in 2024. Structured onboarding cuts rollout risk and can accelerate first-value delivery by roughly 30%. Tiered 24/7 support and searchable knowledge bases trim resolution times up to 40%. Quarterly health checks sustain adoption and drive functional expansion.

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Sales, partnerships, and marketing

Account-based selling targets CFOs, Controllers and FP&A leaders, driving high-value deals; OneStream’s ABM focus contributed to 700+ enterprise customers (2024). Partner enablement expands coverage and delivery capacity via 200+ global partners. Content marketing educates on unified CPM benefits, while customer stories and ROI cases (close time reduced up to 50%) boost conversions.

  • ABM: CFO/Controller/FP&A
  • Scale: 200+ partners
  • Customers: 700+ (2024)
  • Impact: close time − up to 50%
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Training, certification, and community

Formal curricula build admin and developer proficiency, enabling repeatable OneStream deployments and faster onboarding; certifications standardize implementation quality across partners; user groups and forums share best practices and reusable templates; community feedback directly informs product improvements in 2024.

  • Training: standardized curricula
  • Certification: consistent partner quality
  • Community: shared templates & best practices
  • Feedback: product roadmap input (2024)
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R&D consolidation, planning & AI/ML; 700+ clients, 99.99% SLA

R&D advances consolidation, planning and AI/ML forecasting; OneStream supported 700+ enterprise customers in 2024 with backward-compatible releases. Secure cloud ops maintain 99.99% SLA, SOC 2/ISO 27001 and ~20% median FinOps savings. Services deliver ~12-week initial deployments, 30% faster time-to-value and tiered support cutting resolution times ~40%.

Metric 2024
Enterprise customers 700+
Partners 200+
SLA 99.99%
Median cloud savings ~20%
Initial deployment ~12 weeks
Faster TTV ~30%
Resolution time reduction ~40%

Full Document Unlocks After Purchase
Business Model Canvas

The document you're previewing is the actual OneStream Business Model Canvas you'll receive—it's not a mockup or sample. Upon purchase you'll get this exact file, fully formatted and complete. The deliverable is ready-to-edit and suitable for presentation or sharing in Word and Excel formats.

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Resources

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Unified CPM platform IP

Unified CPM platform IP is the crown jewel of OneStream, delivering consolidation, planning, reporting and analytics in a single engine and used by over 1,000 customers in 2024.

Proprietary calculation engines and metadata models enable extensibility across finance processes while preserving performance and auditability.

Upgrade-safe architecture protects customer customizations, and robust integration frameworks ensure reliable enterprise data flow into the platform.

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Cloud infrastructure and DevSecOps

Automated CI/CD pipelines enable secure, frequent releases—DORA 2024 shows elite teams deploy on demand with lead time for changes under 1 day. Observability, centralized logging, and incident response sustain typical SLOs of 99.95% uptime. Regional deployments ensure latency and local compliance. FinOps cost tooling ties infrastructure spend to demand in real time.

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Domain and engineering talent

Finance SMEs, solution architects, and software engineers drive OneStream innovation by designing unified CPM solutions and roadmap features; support and customer success teams maintain outcomes and renewal rates; partner enablement teams expand implementation capacity across regions; sales and marketing talent grows market presence and pipeline.

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Partner ecosystem and certifications

OneStream leverages a vetted network of SIs and ISVs to multiply reach, with partner-led deployments accounting for over 50% of CPM implementations by 2024; certification programs ensure delivery quality and reduce rollout risk, while joint IP and templates cut implementation timelines materially and co-marketing expands pipeline and demand generation.

  • Partner-led >50% of CPM implementations (2024)
  • Certification programs: quality assurance
  • Joint IP/templates: faster rollouts
  • Co-marketing: broader demand
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    Customer data, references, and methodologies

    Anonymized benchmarks and best practices (drawn from OneStream's global install base of over 1,000 customers as of 2024) refine solution designs and drive continuous improvement; reference customers accelerate enterprise buying cycles; implementation playbooks standardize delivery and reduce deployment risk; ROI models quantify business impact for finance leaders and procurement.

    • benchmarks: anonymized performance and KPIs
    • references: enterprise customer case studies
    • playbooks: tested implementation steps
    • ROI models: quantified TCO and payback

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    Unified CPM: 1,000+ customers, 99.95% SLO, partners 50%+

    OneStream unified CPM IP serves 1,000+ customers in 2024, delivering consolidation, planning, reporting and analytics.

    Proprietary engines, upgrade-safe architecture and integrations sustain 99.95% SLOs and CI/CD lead time for changes <1 day (DORA 2024).

    Partner network delivers >50% of implementations, backed by certification, playbooks, benchmarks and ROI models.

    ResourceMetric2024
    CustomersInstall base1,000+
    PartnersImplementations>50%
    OpsSLO / lead time99.95% / <1d

    Value Propositions

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    Single unified CPM platform

    Single unified CPM platform replaces multiple point solutions—typically consolidating 4–6 systems for close, consolidation, planning, and reporting—streamlining workflows and governance.

    By eliminating tool-to-tool reconciliations and data latency, organizations shorten close cycles and improve forecast accuracy.

    Consistent data model and centralized governance reduce IT complexity and can lower total cost of ownership by an estimated 30–50% in real deployments (2024 reports).

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    Faster close and agile forecasting

    Automations accelerate period-end close and consolidation, cutting close cycles by up to 50% in many 2024 OneStream deployments and freeing finance teams to focus on value-added work. Driver-based planning enables rapid scenario modeling, supporting dozens of what-if variants in minutes rather than days. Rolling forecasts improve responsiveness, with firms reporting forecast update cadences moving from quarterly to monthly or continuous in 2024. Overall, finance gains roughly 30–40% more time for analysis over manual tasks.

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    Trusted data, governance, and auditability

    Granular controls and immutable audit trails meet compliance needs and reduce review cycles, with SOC 2 Type II and ISO 27001-aligned controls as of 2024. Standardized workflows enforce approvals and segregation of duties, preventing unauthorized adjustments. End-to-end data lineage improves confidence in reported results and speeds reconciliations. Enterprise security protects sensitive financial information across the platform.

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    Scalability and high performance

    OneStream handles large, multi-entity, multi-currency environments, with optimized in‑memory calculations that deliver quick consolidations and planning cycles. Elastic cloud resources scale for peak close and budgeting periods, while ongoing performance tuning maintains consistent sub-minute query and consolidation responsiveness in many 2024 deployments. The platform preserves UX under heavy concurrency across global footprints.

    • multi-entity/multi-currency
    • optimized calculations for fast consolidations
    • elastic cloud for peak cycles
    • performance tuning for consistent UX

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    Extensibility and ecosystem content

    Prebuilt solutions and connectors in OneStream shorten deployment cycles and enable faster time-to-value; in 2024 the OneStream Marketplace centralizes partner and customer solutions for ongoing expansion. Open integration supports BI and data platforms via standard APIs and connectors, while upgrade-safe customization preserves agility across releases.

    • Prebuilt solutions
    • Open integration (APIs/connectors)
    • Upgrade-safe customization
    • Marketplace apps (2024)

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    Unified CPM cuts TCO 30–50%, halves close and boosts analysis 30–40%

    Single unified CPM cuts 4–6 legacy tools, reducing TCO 30–50% (2024).

    Automations and driver-based planning shorten close by up to 50% and boost analysis time ~30–40% (2024).

    Elastic cloud and optimized calculations deliver sub-minute consolidations; SOC2/ISO controls ensure compliance.

    Metric2024
    TCO reduction30–50%
    Close timeup to 50%
    Analysis time gain30–40%

    Customer Relationships

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    Dedicated enterprise account management

    Dedicated enterprise account management coordinates sales, product, and delivery resources to deliver integrated solutions and outcomes. Executive alignment drives strategic roadmaps and ensures measurable business value. Quarterly business reviews monitor KPIs and adoption to sustain ROI and drive expansion. Clear escalation paths enable rapid resolution of critical issues, minimizing disruption and protecting service continuity.

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    Customer success and adoption programs

    Customer success managers accelerate time-to-value and expansion by orchestrating onboarding and upsell motions tied to measurable KPIs. 2024 industry studies show outcome-based adoption increases renewal and expansion likelihood, while health scores and product telemetry prioritize interventions for at-risk accounts. Standardized playbooks enable rollout waves and change management, aligning product use to specific business goals and measurable outcomes.

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    Premier support and SLAs

    Tiered support delivers defined SLAs with response times as fast as 15 minutes for critical issues and resolution windows ranging to 72 hours. 24/7 global coverage ensures continuous support across time zones. Proactive monitoring cut incidents by about 30% in 2024 industry benchmarks. Dedicated technical account managers handle complex, multi-instance deployments.

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    Training, certification, and enablement

    Structured learning paths in OneStream build internal capability by mapping role-based curricula and 2024 course updates to core deployment tasks, accelerating proficiency across finance teams. Certifications validate admin and developer skills, creating measurable credentials for governance and promotion. On-demand content supports continuous learning and just-in-time troubleshooting, while enablement reduces reliance on external consultancies.

    • Structured paths: role-based curricula, 2024 updates
    • Certifications: validate admin/developer skills
    • On-demand: continuous, just-in-time learning
    • Enablement: lowers dependency on external services

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    User community and forums

    OneStream user community and forums enable peer exchanges of templates, tips, and patterns that accelerate implementation and reduce customization time. Community-submitted ideas influence product roadmap priorities, with many vendors citing community-driven features as core to agility. Events and user groups foster deeper engagement and networking, while knowledge bases and forums speed problem solving—69% of customers prefer self-service support (Zendesk).

    • Peer template sharing
    • Roadmap influenced by community ideas
    • Events/user groups boost engagement
    • Knowledge bases enable rapid problem resolution (69% self-service preference)
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      Dedicated enterprise teams and 24/7 support cut incidents ~30%; 69% prefer self-service

      Dedicated enterprise account teams and executive alignment drive measurable ROI and expansion; CSMs and playbooks speed time-to-value. Tiered support (15 min critical SLA; 72 hr resolution) and 24/7 coverage cut incidents ~30% (2024). Role-based training, certifications and self-service (69% prefer) raise adoption and reduce consulting spend.

      MetricValue
      Critical SLA15 min
      Resolution window72 hr
      Incident reduction~30% (2024)
      Self-service preference69%

      Channels

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      Direct enterprise sales

      Account-based outreach targets finance leadership and IT to win large deals; ABM programs deliver ~171% higher ROI per ITSMA, while enterprise buying groups typically include 6–10 stakeholders (Gartner), so solution demos and pilots validate fit across roles. Multi-stakeholder engagements address governance and security, and contracting aligns to typical enterprise sales cycles of 6–9 months and quarterly procurement windows.

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      Systems integrator partners

      Systems integrator partners originate and fulfill complex transformation programs, often leading enterprise CPM rollouts for OneStream customers; by 2024 OneStream served over 1,300 customers worldwide, amplifying SI demand. Joint proposals routinely bundle OneStream software with implementation services to increase deal size and accelerate time-to-value. Certified SI teams ensure delivery quality and reduce deployment risk, while co-marketing and vertical-focused campaigns extend reach into industry niches.

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      Cloud and software marketplaces

      Listings on cloud and software marketplaces streamline procurement and budgeting, with AWS Marketplace hosting over 10,000 listings by 2024, increasing vendor visibility to IT buyers. Private offers enable enterprise pricing and contracts at scale, while supported usage-based billing aligns costs to consumption. Gartner projects that by 2025, 70 percent of software transactions will occur via marketplaces, boosting discoverability and deal velocity.

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      Events, webinars, and conferences

      Events, webinars and conferences position OneStream as a thought leader on unified CPM, with 2024 user conferences drawing over 1,200 finance leaders and showcasing customer ROI cases and measurable outcomes. Customer stories highlight average payback timelines and efficiency gains while hands-on workshops let prospects test consolidation, planning and reporting in real scenarios; industry events target finance and FP&A segments.

      • Thought leadership: unified CPM benefits
      • Customer stories: ROI and outcomes
      • Workshops: product capabilities demo
      • Industry events: target finance/FP&A

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      Digital content and website

      Digital content—use-case pages, interactive demos and ROI calculators—nurture leads while documentation and release notes support technical evaluation; SEO and paid campaigns drove 53% of trackable inbound traffic in 2024 (BrightEdge), and trials or guided tours cut onboarding friction to boost trial-to-paid conversion.

      • Use cases, demos, ROI tools
      • Docs and release notes
      • SEO/campaigns = 53% inbound (2024)
      • Trials/guided tours reduce friction
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      ABM & channels drive deals: 171% ROI, 53% inbound

      Channels combine account-based outreach, systems integrator partnerships, marketplaces, events and digital content to drive enterprise CPM deals; ABM yields ~171% ROI (ITSMA), OneStream had 1,300+ customers in 2024, and SEO/campaigns drove 53% of inbound traffic in 2024. Marketplaces (AWS 10,000+ listings in 2024) and SI-led engagements shorten time-to-value; user conferences exceeded 1,200 attendees in 2024.

      ChannelMetric
      ABM171% ROI (ITSMA)
      Customers1,300+ (2024)
      MarketplacesAWS 10,000+ listings (2024)
      Inbound53% SEO/campaigns (2024)
      Events1,200+ attendees (2024)

      Customer Segments

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      Large enterprise finance organizations

      CFOs, Controllers and FP&A teams in large enterprise finance organizations demand a unified CPM to streamline complex consolidations and integrated planning across hundreds of entities. Governance, auditability and performance reporting are top priorities, driving adoption of modern platforms. Often these deployments replace legacy or fragmented tools; OneStream reported 700+ customers by 2024.

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      Multinational and multi-entity corporations

      Multinational corporations operate across 180+ currencies and 195 countries, needing robust intercompany eliminations and automated ownership-change accounting to consolidate diverse charts of accounts. They demand localized reporting and data residency compliance (eg GDPR, national laws) and value scalable, 24/7 global support for enterprise-wide deployment.

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      Private equity and portfolio operations

      Private equity and portfolio operations require consolidated portfolio rollups and standardized reporting to manage risk across holdings; global PE assets under management reached about $6.5 trillion in 2024, increasing demand for centralized analytics. Scenario planning supports targeted value-creation plans and stress-testing exit strategies. Rapid onboarding of acquisitions—often measured in weeks not months—drives deal integration ROI, while transparent, standardized reporting materially improves LP communications and fundraising visibility.

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      Regulated industries and public companies

      Regulated industries and public companies demand high auditability and strict control frameworks, driven by mandatory 10-Q/10-K external reporting in 2024 and ongoing Sarbanes-Oxley internal control requirements. They are highly sensitive to security and compliance certifications such as SOC 2 and ISO 27001 and expect predictable, low-latency performance at close to meet disclosure deadlines.

      • Mandatory filings: 10-Q/10-K (2024)
      • Key controls: SOX internal control compliance
      • Certs: SOC 2, ISO 27001
      • Operational need: predictable close performance

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      Upper mid-market growth companies

      Upper mid-market growth companies (commonly defined in 2024 as $50M–$1B revenue) are moving beyond spreadsheets to scale finance operations, accelerate forecasting and board reporting, and prepare for IPOs or M&A with cloud CPM platforms that shorten close cycles and increase auditability.

      • Scaling finance operations beyond spreadsheets
      • Preparing for IPOs or M&A
      • Seeking faster forecasting and board reporting
      • Value quick time-to-value solutions

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      Unified CPM for global finance teams: fast, auditable consolidations and PE-ready rollups

      CFOs/FP&A at large enterprises and multinationals (195 countries, 180+ currencies) adopt OneStream (700+ customers by 2024) for unified CPM, auditability and fast consolidations. PE firms (global AUM ~$6.5T in 2024) and regulated public companies require standardized rollups, SOX/SOC 2 controls and predictable close. Upper mid-market ($50M–$1B) seeks rapid cloud CPM time-to-value.

      SegmentKey stats (2024)Needs
      Large enterprise700+ OneStream customersConsolidation, auditability
      Multinational195 countries, 180+ currenciesLocal reporting, compliance
      Private equity$6.5T AUMRollups, rapid onboarding
      Upper mid-market$50M–$1BFaster forecasting, IPO prep

      Cost Structure

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      Research and development

      Engineering salaries, tooling and innovation programs drive R&D costs, with enterprise software firms in 2024 allocating roughly 15–25% of revenue to R&D; US engineering comp averages near $130,000 annually. Ongoing investments target AI, performance and UX. Backward compatibility testing adds QA cycles and about 10% more effort, while security-by-design raises development costs and timelines.

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      Cloud infrastructure and operations

      Compute, storage and networking scale with tenants—storage costs can be ~0.023 USD/GB-month (AWS S3 Standard, 2024) while compute instances vary by size and usage. Monitoring, backups and disaster recovery add overhead in tooling and egress. Compliance audits such as SOC 2 typically cost 30,000–100,000 USD per cycle (2024). 24/7 operations staffing (median US cloud engineer salary ~140,000 USD in 2024) ensures uptime.

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      Sales, marketing, and partnerships

      Enterprise sales cycles for OneStream typically span 6–12 months, requiring senior AE time and support teams and pushing CAC above $100k per deal (2024 benchmarks). Events, content, and demand generation contribute 40–60% of pipeline. Partner enablement and MDF (commonly 1–5% of deal value) fund joint GTM, while commissions and quotas create variable costs approximating 10–20% of ACV.

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      Professional services and support

      Implementation teams and customer success managers are sizable, often representing a large portion of services spend; industry 2024 surveys cite professional services can be 30–40% of EPM vendor revenues. Training content and certification programs require continuous upkeep and typically consume 5–10% of services budgets. Robust support staffing and tooling ensure responsiveness while an expanding knowledge base can cut case volume materially.

      • Team size: high FTEs per deployment
      • Services share: 30–40% of EPM revenue (2024)
      • Training upkeep: ~5–10% of services budget
      • KB development: lowers case load and support costs

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      General and administrative

      General and administrative costs cover finance, legal, and HR functions that scale OneStream operations, enabling FP&A support and contract compliance. Office, systems, and regulatory compliance create recurring overhead across cloud and on‑prem deployments. Insurance and risk management protect revenue continuity and intellectual property, while talent acquisition and retention sustain growth.

      • Finance/legal/HR support
      • Office, systems, compliance overhead
      • Insurance and risk management
      • Talent acquisition and retention

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      R&D 15–25%, CAC > $100k, storage $0.023/GB‑mo

      R&D 15–25% of revenue (2024) with US engineering avg ~$130k; cloud storage ~$0.023 USD/GB‑mo (AWS S3, 2024) and SOC 2 audits $30k–$100k. CAC often >$100k; professional services 30–40% of EPM revenue; training 5–10% of services; G&A and compliance add steady overhead.

      Metric2024 Value
      R&D %rev15–25%
      Storage$0.023/GB‑mo
      SOC 2$30k–$100k
      Services30–40% rev

      Revenue Streams

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      SaaS subscription licensing

      SaaS subscription licensing drives OneStream recurring revenue through annual or multi-year contracts, with pricing tied to modules, named users and capacity; enterprise agreements support global deployments and localized terms. By 2024 enterprise SaaS spending topped roughly $200 billion, reinforcing subscription-led models; uplifts come from expansion seats, add-on modules and new use cases that raise ARR and ACV.

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      Maintenance for on-prem or private cloud

      For legacy or private-cloud OneStream deployments, paid support and periodic updates are a revenue stream, with annual maintenance commonly set at 18–22% of license value to cover patches and enhancements. These contracts create predictable renewal cycles and cashflow stability, with enterprise renewal rates typically above 85% in 2024. The maintenance model also incentivizes customers to migrate to SaaS for lower ongoing fees and faster feature delivery.

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      Professional services and implementation

      Project-based fees cover design, configuration and rollout, typically ranging from $150k to $1M depending on scope; change management and data migration commonly add 20–40% to total project cost. Advisory and ongoing optimization services generate recurring professional revenue and can increase lifetime client value by 15–30%. Implementations are frequently co-delivered with systems integrators and OneStream partners to scale delivery.

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      Training and certification programs

      Training and certification programs generate fee revenue from courses, exams, and subscription learning paths while enabling customer self-sufficiency and improving partner implementation quality. Delivered primarily online to scale cost-effectively, these programs reduce support load and accelerate time-to-value, indirectly supporting product adoption and subscription renewals. They also create upsell pathways through advanced certifications and corporate learning contracts.

      • Fees: courses, exams, subscriptions
      • Benefits: self-sufficiency, partner quality
      • Scale: online delivery, lower marginal cost
      • Impact: boosts adoption, renewals, upsells
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      Marketplace and add-on solutions

      Marketplace and add-on solutions generate revenue share from certified partner apps and content, while premium connectors and advanced modules raise ARPU and retention; OneStream reported 180+ certified Exchange solutions in 2024, boosting partner-led sales. The model encourages ecosystem innovation and lets customers extend functionality without costly custom builds, reducing implementation time and TCO.

      • Revenue share: partner apps/content
      • ARPU uplift: premium connectors/modules
      • Ecosystem: 180+ Exchange solutions (2024)
      • Customer benefit: extend vs custom-build

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      Enterprise SaaS: $200B spend boosts ARR via expansions, services and marketplace apps

      SaaS subscriptions drive ARR; 2024 enterprise SaaS spend ~$200B, expansions and add-ons increase ACV. Maintenance/support (18–22% of license) and services ($150k–$1M) add recurring and project revenue. Training, marketplace share and premium connectors (180+ Exchange apps in 2024) raise ARPU and retention.

      Stream2024 metricTypical range
      SaaS$200B marketARR growth, expansions
      Maintenance18–22% license
      Services$150k–$1M
      Marketplace180+ appsARPU uplift