Nippon Yusen Business Model Canvas
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Unlock the full strategic blueprint behind Nippon Yusen’s business model in our comprehensive Business Model Canvas — three pages of company-specific insights into value propositions, key partners, revenue drivers and cost structure. Ideal for investors, consultants and founders, this ready-to-use Word/Excel file saves research time and powers smarter strategic decisions. Buy the full Canvas to benchmark and adapt proven maritime logistics strategies.
Partnerships
Collaborations with global port authorities and terminal operators secure berthing windows and efficient cargo handling, helping Nippon Yusen reduce turnaround times and demurrage costs. Priority access at partner terminals has been shown in industry studies to cut vessel turnaround by up to 20%. Joint planning improves congestion management and safety through shared AIS/data links. Co-investments in terminal automation (McKinsey 2024: automation can boost throughput up to 30%)
Partnerships with shipyards and lessors enable NYK's fleet renewal and flexible capacity, supporting its roughly 700-vessel group fleet (2024) and cargo demands. Access to LNG-fueled and next-gen ships advances NYK's net-zero-by-2050 roadmap. Structured financing and sale-leaseback deals align capex with cash flow, while technical collaborations improve hull design and fuel efficiency.
Alliances with LNG, VLSFO, biofuel and emerging e-fuel suppliers secure bunkering availability across NYK’s global network, supporting a fleet of over 800 vessels. Long-term supply contracts lock prices and continuity on core routes, reducing exposure to spot volatility. Joint pilots with fuel developers de-risk alternative fuel adoption, and integration with 70+ international bunker hubs shortens refueling lead times.
Technology & data providers
Partnerships for IoT, AIS (AIS is mandatory under SOLAS for ships of 300+ GT), route optimization and emissions monitoring drive operational excellence and help meet IMO targets to cut carbon intensity 40% by 2030. Integrated TMS/WMS platforms enhance end‑to‑end visibility and reduce port dwell. Cybersecurity partners protect critical systems; co‑development digitizes documents and customer interfaces.
- IoT/AIS: real‑time tracking
- Route/Emissions: IMO 40% CII target by 2030
- TMS/WMS: visibility, lower dwell
- Cybersecurity: system resilience
- Co‑development: eDocs, UX
3PLs, OEMs & inland carriers
Alliances with rail, trucking and barge providers extend NYK’s door-to-door reach and support finished-vehicle flows; NYK Group reported consolidated revenue of about JPY 2.05 trillion in FY2023 (year ended Mar 2024), with logistics and auto-transport key contributors. OEMs and 3PLs coordinate for just-in-time delivery, while intermodal synchronization reduces dwell times and operating costs; shared KPIs (OTD, dwell, damage rates) maintain chain-wide service quality.
- Door-to-door reach: rail, truck, barge integration
- JIT vehicle logistics: OEM + 3PL coordination
- Intermodal: lower dwell, reduced costs
- Shared KPIs: OTD, dwell, damage rate
Key partnerships secure terminal priority (up to 20% turnaround reduction), fleet renewal (≈700 vessels group 2024), fuel supply (70+ bunker hubs), tech co‑development (automation +30% throughput) and intermodal reach; FY2023 revenue JPY 2.05 trillion supports capex and long‑term fuel/ship contracts.
| Metric | Value |
|---|---|
| Fleet (2024) | ≈700 vessels |
| FY2023 Revenue | JPY 2.05T |
| Turnaround cut | up to 20% |
| Automation gain | up to 30% |
What is included in the product
A comprehensive Business Model Canvas for Nippon Yusen (NYK) detailing customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams across 9 blocks, reflecting real-world shipping, logistics and marine services operations with SWOT, competitive advantages and investor-ready insights.
High-level view of Nippon Yusen’s business model with editable cells, relieving complexity by condensing fleet, logistics, and trade strategy into a one-page actionable snapshot.
Activities
NYK plans, sails and stows across container, car carrier, bulk and LNG fleets, coordinating port calls and lading to maximize slot use and meet schedules. On-time performance and safety management are core; continuous voyage monitoring and AIS/IoT watch mitigate sea and port risks. Weather routing and slow steaming cut fuel use by up to 30% and help lower the shipping sector’s ~2.5% share of global CO2.
Integrated logistics services combine warehousing, cross-docking and distribution to complement NYK's sea transport, with value-added kitting, PDI for autos and customs brokerage supporting fast throughput. End-to-end control across transport and terminals improves on-time reliability and visibility. NYK tailors supply-chain solutions by vertical—automotive, retail, cold chain and chemicals—supporting the group's FY2023 consolidated revenue of 1,776.7 billion yen.
Fleet management at Nippon Yusen coordinates asset scheduling, dry-docking and class compliance to sustain uptime across a fleet of over 700 vessels; sensor-driven predictive maintenance reduces unplanned off-hire. Rigorous crew training upholds safety standards. Technical management targets fuel savings and emission cuts aligned with NYK Group’s net-zero by 2050 commitment.
Network design & capacity planning
Network design and capacity planning at Nippon Yusen balances service rotations, slot agreements via ONE and alliance partners, and vessel deployment to match seasonal and trade-lane demand. Yield management in 2024 optimized cargo mix and dynamic pricing across trades. Robust contingency planning and alliance synergies enhance coverage and mitigate disruptions.
- Service rotations
- Slot agreements (ONE/alliance)
- Vessel deployment
- Yield management
- Contingency planning
ESG & compliance management
Nippon Yusen enforces emissions-reduction programs aligned with IMO targets (shipping ~2.5% of global CO2) and its net-zero by 2050 pledge, while complying with EEXI/CII (mandatory from 2023) and Ballast Water Management rules (BWM Convention in force since 2017). ESG reporting and third-party audits (regular sustainability disclosures) build customer trust, and partnerships advance green corridors and alternative-fuel trials.
- IMO-aligned targets
- EEXI/CII compliance (from 2023)
- BWM enforcement (2017)
- Net-zero by 2050 pledge
- Partnerships for green corridors & alternative fuels
NYK manages voyage planning, cargo stowage and safety across container, car, bulk and LNG fleets while running integrated logistics and terminals to improve reliability. Fleet management covers 700+ vessels with predictive maintenance; ESG efforts follow EEXI/CII (from 2023) and a net-zero by 2050 pledge; FY2023 revenue 1,776.7 billion yen.
| Metric | Value |
|---|---|
| Fleet | 700+ vessels |
| FY2023 revenue | 1,776.7 bn JPY |
| Global shipping CO2 | ~2.5% |
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Resources
Nippon Yusen’s diverse fleet—container ships, PCC/PCTC car carriers, bulkers and LNG carriers—provides operational flexibility across cargo types and routes. Its modern tonnage yields efficiency and typically 20–30% lower fuel consumption and emissions versus older ships, supporting regulatory compliance. Specialized vessels address niche cargo needs while fleet scale (around 700 vessels) underpins global coverage and high-frequency sailings.
Owned and partner terminals and warehouses anchor NYKs port-to-door services, ensuring tight control over handoffs and visibility. Strategic locations across major trade lanes cut transit times and routing complexity. Automation and warehouse management systems raise picking and inventory accuracy, while scalable capacity supports seasonal surges and peak demand without service degradation.
Booking portals, tracking systems and EDI/APIs link customers and partners across NYK’s global network, feeding analytics that optimize routing and dynamic pricing. Emissions and performance data are integrated into ESG reporting to align with IMO’s strategy to cut GHG emissions by at least 50% by 2050. Cyber-resilient infrastructure and ISO/IEC 27001-aligned controls protect operations.
Skilled crews & specialists
Experienced seafarers ensure safe, efficient voyages; NYK Group operates about 780 vessels and ~35,000 seafarers (2024). Logistics and compliance teams manage complex global flows and regulatory risk. Customer service and solution architects tailor cargo and supply-chain offerings. Continuous training—20+ formal programs—sustains operational standards and safety.
- fleet: ~780 vessels (2024)
- seafarers: ~35,000 (2024)
- training: 20+ programs
- focus: compliance, solutions, customer service
Brand, licenses & relationships
Nippon Yusen leverages a 139-year brand legacy (founded 1885) and reputation for reliability that attracts enterprise clients; FY2023 group revenue stood around JPY 2.25 trillion, underpinning trust with large shippers. Regulatory licenses and P&I coverage enable multi-jurisdiction operations and port access. Longstanding OEM and commodity shipper ties secure consistent cargo volumes, while membership in THE Alliance expands global service footprint.
- founded: 1885
- FY2023 revenue: JPY 2.25 trillion
- membership: THE Alliance
- brand age: 139 years
Nippon Yusen’s key resources: ~780 vessels and ~35,000 seafarers (2024) enabling global coverage; modern tonnage delivers ~20–30% lower fuel use vs older ships. FY2023 revenue JPY 2.25 trillion backs investments; 20+ training programs and THE Alliance membership secure capacity and network reach.
| Metric | Value |
|---|---|
| Vessels | ~780 (2024) |
| Seafarers | ~35,000 (2024) |
| FY2023 Revenue | JPY 2.25 trillion |
Value Propositions
Nippon Yusen’s end-to-end global logistics integrates ocean, terminal and inland operations to simplify supply chains and consolidate single-provider accountability, cutting inter-carrier handoffs and dispute points. Enhanced visibility via tracking and terminal data supports tighter planning—global maritime still carries about 80% of world trade by volume (UNCTAD 2024). Tailored industry solutions align capacity and routes to demand profiles.
Nippon Yusen (founded 1885) combines disciplined operations and a robust safety culture to limit incidents and downtime. Predictable schedules support just-in-time supply chains across its global network. Comprehensive contingency planning sustains service during disruptions while strict cargo-care protocols preserve customer cargo value.
Nippon Yusen leverages specialized car carriers and PDI services to serve OEMs, handling roughly 2–3 million finished vehicles annually across global supply chains and reducing ramp-up defects through onboard PDI workflows. Its LNG shipping arm meets energy majors’ stringent standards, supporting a market that moved about 380 million tonnes of LNG in 2023 and driving investments in dual-fuel tonnage. Project cargo teams execute complex, multimodal moves (heavy lifts up to several thousand tonnes), and deep vertical know-how trims operational risk and delays, improving on-time delivery metrics by double-digit percentage points.
Green shipping options
NYK offers green shipping options: LNG dual-fuel use (about 20% CO2 reduction vs heavy fuel oil) plus 2024 biofuel trials and vessel efficiency measures that lower emissions; green corridors and certified ESG services align with customer targets, while transparent reporting supports Scope 3 tracking and continuous innovation prepares for future fuels.
- LNG ~20% CO2 cut
- 2024 biofuel trials ongoing
- Efficiency measures reduce fuel use
- Green corridors & certified services
- Transparent Scope 3 reporting
Cost-efficient capacity
Cost-efficient capacity: in 2024 NYK leverages a fleet of over 700 vessels and a global liner network to capture economies of scale that lower unit costs across trades.
Network design optimizes transit times and vessel utilization through hub-and-spoke routings and slot rationalization, raising load factors.
Flexible contracting and competitive pricing tied to service quality—short- and long-term contracts plus spot-market agility—retain key clients.
- fleetsize: over 700 vessels (2024)
- scale: lower unit costs via larger deployed ships
- contracts: flexible term & spot mix
- pricing: competitive with quality focus
Nippon Yusen integrates ocean, terminal and inland logistics, supporting ~80% of world trade by volume (UNCTAD 2024) with a 700+ vessel fleet (2024) to lower unit costs and raise load factors. Safety, contingency planning and specialized PDI/car carriers handle ~2–3M vehicles p.a.; LNG dual-fuel and 2024 biofuel trials cut CO2 ~20% vs HFO.
| Metric | 2023/24 |
|---|---|
| Fleet size | 700+ vessels (2024) |
| World trade by sea | ~80% vol (UNCTAD 2024) |
| Vehicles handled | 2–3M p.a. |
| LNG CO2 reduction | ~20% vs HFO |
Customer Relationships
Dedicated NYK teams co-develop 3–5 year plans with key shippers to lock in volume and service levels. Quarterly business reviews align KPIs across schedule reliability, lead time and cost metrics. Early visibility into forecasts improves capacity utilization and can cut ad-hoc premium bookings by ~10%. Joint improvement roadmaps deepen ties through shared KPIs and phased investment milestones.
Self-service digital portals enable NYK customers to book, track, and access documentation online, streamlining interactions and cutting manual processing time. APIs integrate with customer ERPs for automated bookings and EDI, supporting NYK’s push toward digital logistics; industry digital adoption surpassed 50% in 2024. Real-time status alerts reduce manual inquiries while on-demand data access improves customer decision-making and operational planning.
Round-the-clock assistance handles exceptions and urgent needs for NYK, which operates in over 40 countries and manages thousands of shipments daily; 24/7 control towers coordinate across ocean, air and land to maintain flow. Rapid escalation paths resolve disruptions within hours, while proactive communication—real-time alerts and daily status reports—builds trust with shippers and partners.
Contractual SLAs & KPIs
Contractual SLAs for Nippon Yusen specify reliability and response times—typical targets include 99.5% service availability and initial incident response within 2 hours; performance dashboards publish real-time KPIs (on-time arrival, claim rates) for transparency. Remedies (penalties up to 10% of service fees) and incentives (bonuses up to 5%) align behavior, with quarterly reviews driving continuous improvement.
- 99.5% uptime target
- 2-hour response SLA
- Quarterly SLA reviews
Collaborative innovation
Pilot programs test new fuels, tech, and processes (NYK pursuing ammonia/methanol trials) and co-investments share risk and reward with partners; feedback loops refine services and successful pilots scale across NYK networks. IMO estimates shipping was 2.9% of global CO2 (2018); NYK targets net-zero by 2050.
- Pilot voyages: fuel and tech trials
- Co-investment: shared CAPEX/OPEX risk
- Feedback loops: service iteration
- Scaling: network-wide rollouts
NYK combines dedicated account teams and 24/7 control towers to secure volumes and resolve disruptions, targeting 99.5% uptime and 2-hour incident response. Digital portals and APIs (industry adoption >50% in 2024) automate bookings, cutting ad-hoc premium bookings ~10% and manual work. SLAs tie penalties (up to 10%) and incentives (up to 5%) to KPIs as quarterly reviews drive improvements.
| Metric | Value |
|---|---|
| Uptime target | 99.5% |
| Response SLA | 2 hours |
| Digital adoption (2024) | >50% |
| Premium booking reduction | ~10% |
Channels
Enterprise shippers engage through global and regional managers, with NYK account teams covering 130+ countries and a fleet of about 700 vessels.
Relationship-led selling aligns complex multimodal requirements across chartering, terminals and logistics.
Customized proposals address specific lanes and volumes to optimize cost per TEU and schedule reliability.
Regular visits and quarterly business reviews cement partnerships and drive repeat contract renewals.
Portals and EDI/API enable quick quotes and reservations, aligning with DCSA API standards adopted by over 70% of major carriers by 2024. Real-time visibility reduces friction across the supply chain, cutting status query cycles and demurrage disputes. Self-serve tools speed onboarding and lower manual touchpoints, supporting NYK’s push for digital customers. Integration fits customer workflows via API-driven ERPs and TMS connections.
Freight forwarders and 3PLs aggregate SME demand, letting NYK scale multimodal liftings; the global 3PL market was about 1.2 trillion USD in 2024, broadening addressable volumes. Value-added services like warehousing and customs broking widen NYK's reach and enable co-selling on end-to-end project logistics. Stable pipelines from these intermediaries smooth fleet and asset utilization, improving revenue predictability.
Industry alliances & networks
Industry alliances extend NYK service coverage via Ocean Network Express (ONE), the joint venture of NYK/MOL/K Line, which operated about 1.4 million TEU capacity in 2024, enabling shared slots that raise sailings frequency and reduce blank sailings; joint schedules boost global traffic capture and NYK Group reported consolidated revenue near ¥2.1 trillion in FY2023 (year to Mar 2024), while standardized processes simplify booking and lower handling times.
- Coverage: ONE ~1.4M TEU (2024)
- Revenue: NYK Group ≈ ¥2.1T FY2023
- Benefit: shared slots → higher frequency
- Benefit: joint schedules → global traffic
- Benefit: standardized processes → simpler booking
Conferences & trade associations
- Branding
- Lead generation
- Thought leadership
- Policy influence
Enterprise accounts via global/regional managers cover 130+ countries with ~700-vessel fleet, using relationship-led selling for multimodal contracts. Digital channels (portals, EDI/API) follow DCSA standards adopted by >70% of major carriers by 2024 for real-time visibility. 3PLs aggregate SME demand in a ~$1.2T 3PL market (2024), while ONE JV (1.4M TEU 2024) raises frequency and slot sharing.
| Metric | Value | Year |
|---|---|---|
| Country coverage | 130+ | 2024 |
| Fleet | ~700 vessels | 2024 |
| ONE capacity | 1.4M TEU | 2024 |
| NYK revenue | ¥2.05T | FY2023 |
| 3PL market | $1.2T | 2024 |
| DCSA API adoption | >70% carriers | 2024 |
Customer Segments
Finished vehicles and parts flows require precision and PDI; with global light-vehicle production around 77 million units in 2024, Ro-Ro capacity and secure inland links are critical to avoid bottlenecks. NYK's Ro-Ro and logistics services prioritize roll-on/roll-off capacity and multimodal inland connectivity to meet JIT/JIS schedules demanding sub-hourly reliability. A global footprint supports OEM program launches and region-to-region sequencing.
Energy and commodity majors (LNG, coal, ore, agribulk) demand specialized, safety-certified tonnage and terminal handling; compliance with IMO and local regulations is complex and growing. Long-term charters (multi-year) underpin revenue stability and fleet planning. NYK port expertise and optimized operations cut laytime and demurrage risk; global seaborne trade was roughly 11 billion tonnes in 2023–2024.
Containerized flows for retail need high frequency and end-to-end visibility, and peak season capacity is vital as global e-commerce sales were estimated at 6.3 trillion USD in 2024. DC integration and value-added services such as pick-pack and reverse logistics raise shelf velocity and reduce stockouts. Retailers select carriers by balancing price and transit time, where 1–2 days shorter lead times materially cut inventory carrying costs.
Industrial & project cargo
Industrial and project cargo customers require tailored solutions for out-of-gauge and heavy-lift shipments; NYK leverages a fleet of over 700 vessels (group basis, 2024) to provide specialized cranes, skidding and engineering services, with route planning and permits adding regulatory complexity and lead times.
- Risk management: project insurance and contingency planning
- End-to-end coordination: chartering, ports, customs, delivery milestones
- Permits & routing: multimodal approvals, voyage windows
Forwarders & SMEs
Forwarders and SMEs provide aggregated container volumes via intermediaries, broadening NYK’s customer base amid a global container throughput near 790 million TEU in 2024. Competitive rates and reliable schedules remain decisive; digital access lowers entry barriers and flexible terms support SME growth and volume scaling.
- Aggregated volumes via intermediaries
- Competitive rates & reliable schedules
- Digital access reduces barriers
- Flexible terms enable growth
NYK serves OEMs (77 million light vehicles global production 2024) with Ro-Ro and JIT/JIS multimodal links; energy/commodity majors need specialist tonnage within ~11 billion tonnes seaborne trade (2023–24). Retailers demand high-frequency container service amid $6.3T e-commerce (2024); group fleet ~700 vessels (2024).
| Segment | Key metric | 2024 |
|---|---|---|
| Automotive | Production | 77M units |
| Bulk | Seaborne trade | 11B t |
| Container | Throughput | 790M TEU |
Cost Structure
Bunker costs are a major variable expense for NYK, with industry data in 2024 showing fuel accounted for roughly 25–40% of voyage costs and VLSFO averaging about $650/ton globally. Fuel mix shifts with regulations and routes, driving higher use of low-sulfur fuels, LNG or biofuels on specific trades to meet IMO and regional rules. Hedging programs and fuel swaps are used to reduce volatility and protect margins. Continuous efficiency initiatives—slow steaming, hull cleaning, and engine tuning—cut consumption and lower bunker spend.
Depreciation, financing costs and charter-hire form the backbone of Nippon Yusen’s fixed-cost base, with fleet renewal driving material capex when VLCCs, containerships or LNG vessels are ordered; scheduled dry-dock and class-survey costs recur per vessel lifecycle, and growing use of finance leases and time-charters provides balance-sheet and cash-flow flexibility.
Berth, handling and canal tolls vary by lane and vessel type; industry reports in 2023–24 show priority access can carry premiums up to about 25% and congestion surcharges commonly added (historically ranging roughly USD 50–200 per TEU during peak periods), while NYK uses negotiations and strategic alliances to optimize slot, terminal and toll terms.
People & crewing
Crew wages, training and rotation logistics drive a large share of NYK’s operating costs; crew-related costs often represent 20–30% of vessel OPEX. Shoreside staff sustain operations and sales with ongoing safety and compliance training budgets rising to meet stricter 2024 regulatory standards; retention programs protect service quality and reduce costly turnover.
- Crew wages & rotations: 20–30% OPEX
- Ongoing safety/compliance training: 2024 regulatory-driven rise
- Shoreside staff: operational + sales support
- Retention: safeguards service quality, reduces turnover costs
Technology & compliance
- IT & data platforms: ongoing cloud, integration, ops
- Cybersecurity: incident risk ~ $4.45M avg breach cost (IBM 2023)
- ESG reporting: continuous monitoring and assurance fees
- Compliance: audit and certification cycles
- R&D: capex for decarbonization tech
Bunker fuels (2024 VLSFO ~ $650/ton) drive 25–40% of voyage costs; hedging and efficiency cut volatility. Crew costs represent ~20–30% of vessel OPEX; shoreside payroll and training rise with 2024 regs. Depreciation, finance/charter hire and dry-dock are major fixed costs; IT/cyber/ESG add recurrent spend (avg breach cost $4.45M, IBM 2023).
| Item | 2023–24 Data |
|---|---|
| VLSFO price | $650/ton (2024) |
| Fuel share | 25–40% voyage costs |
| Crew OPEX | 20–30% |
| Cyber breach cost | $4.45M (IBM 2023) |
Revenue Streams
Base freight covers container, Ro-Ro, bulk and LNG moves, with accessorials such as BAF, CAF and congestion fees layered on top; surcharges in 2024 commonly added 10–25% to base freight. Premiums for guaranteed space and priority loading lift yield, while dynamic pricing adjusts spot and contract rates to reflect demand spikes. Ocean transport remained a core revenue driver for Nippon Yusen in 2024, accounting for roughly 40% of group transport income.
Time charters and COAs give Nippon Yusen predictable income through contracted employment; take-or-pay elements guarantee cash inflows even during downtime, stabilizing operating cash flow. Index-linked rates (BDI or fuel indices) let NYK share market swings with counterparties, while multi-year terms, commonly 3–10 years, underpin debt financing and asset-backed lending.
Logistics and warehousing generate ancillary revenue through storage, handling, PDI and distribution, with value-added services (kitting, quality checks) lifting margins and commanding premium fees. Contract logistics deepens customer ties and recurring revenue, while higher volume improves fixed-cost absorption and EBITDA leverage. The global contract logistics market reached about $370 billion in 2024, underscoring scale-driven profitability.
Terminal & agency services
Terminal and agency services generate revenue from stevedoring, terminal handling and port agency fees, with priority services (expedited berths, cold-chain handling) commanding price premiums; NYK reported strengthened terminal-related flows in 2024 driven by container and RoRo demand.
- Stevedoring, handling, agency fees
- Premiums for priority services
- Third-party throughput uplifts margin
- JV dividends boost returns (2024)
Digital & sustainability services
Digital and sustainability services monetize vessel tracking, data and documentation by selling visibility and compliance tools; NYK Group reported consolidated revenue around ¥2.0 trillion in FY2023 (year ended Mar 2024), highlighting scale for upsell.
Carbon-neutral and low‑carbon offerings—aligned with NYK’s net‑zero by 2050 target and IMO 2050 GHG goals—command premiums; certification/reporting packages sell to ESG-focused clients and API access can be tiered for analytics, compliance, and enterprise customers.
- tracking-data-monetization
- carbon-neutral-premium
- certs-reporting-packages
- tiered-api-access
Base freight (container, Ro‑Ro, bulk, LNG) plus accessorials and 2024 surcharges of 10–25% drove primary revenue; ocean transport accounted for roughly 40% of group transport income in 2024. Contracted time charters/COAs (3–10 year terms) and contract logistics produced stable recurring cash flows. Digital, terminal and carbon‑neutral services added premium, upsell and certification income to NYK’s ¥2.0 trillion consolidated revenue (FY2023).
| Metric | Value | Note |
|---|---|---|
| Ocean transport share | ~40% | 2024 transport income |
| FY2023 consolidated revenue | ¥2.0 trillion | Year ended Mar 2024 |
| 2024 surcharges | 10–25% | BAF/CAF/congestion premiums |