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Unlock the full strategic blueprint behind New Gold’s business model with our concise, expert-crafted Business Model Canvas. It breaks down value propositions, key partners, revenue streams and cost structure so investors and strategists can spot strengths and risks fast. Download the complete Word/Excel canvas to benchmark, adapt strategies, and make confident decisions.
Partnerships
Collaborative agreements with Indigenous nations and nearby communities secure land access, workforce development and cultural respect, noting Indigenous peoples represent 5.0% of Canada’s population (2021 census). These partnerships increase permitting certainty and social licence to operate. Joint initiatives advance environmental stewardship and local economic participation. Continuous engagement mitigates risks and builds long‑term trust.
OEMs and contractors supply mining equipment, automation systems, explosives, and maintenance services, forming the backbone of New Golds operational capacity.
Reliable partners minimize downtime and improve productivity through scheduled maintenance and performance SLAs tied to machine availability.
Technology providers enable ore-body modeling, fleet management, and process control while long-term contracts secure cost visibility and performance commitments.
Refiners for doré and smelters for copper-gold concentrate ensure monetization of New Gold production, with 2024 metal prices averaging about US$2,100/oz for gold and US$4.30/lb for copper, directly impacting cash flows. Offtake agreements provide pricing clarity, quality specs and logistics coordination, often covering major streams of concentrate. Counterparties include bullion banks and commodity traders that facilitate market access and pre-pay financing. Strong relationships optimize payables and reduce penalties, improving realized netbacks.
Logistics and infrastructure partners
Rail, trucking and port services enable outbound concentrates and inbound supplies, ensuring timely shipment and receipt across New Gold operations. Power utilities and water service providers underpin stable processing and milling throughput. Coordinated logistics reduce demurrage and inventory carrying costs. Redundant routes and suppliers lower disruption risk in remote locations.
- Logistics: rail/truck/port
- Utilities: power & water
- Efficiency: lower demurrage/inventory
- Resilience: redundancy for remote sites
Regulatory bodies and ESG advisors
Partnerships with federal, provincial and municipal regulators ensure New Gold meets permitting and compliance milestones, reducing approval delays and legal risk. External auditors and environmental consultants embed best-practice controls and third-party verification. Transparent reporting aligned with TCFD/ISSB and investor expectations is critical as global ESG assets exceeded 40 trillion USD in 2024.
Collaborative agreements with Indigenous nations (5.0% of Canada population, 2021) and local communities secure land access and social licence; OEMs/contractors and tech providers deliver operational availability; refiners/offtakers and logistics convert output to cash (2024 gold ~US$2,100/oz; copper ~US$4.30/lb); regulators, auditors and TCFD/ISSB reporting align with investor expectations (global ESG assets >40 trillion USD in 2024).
| Partner | Primary benefit | 2024 data |
|---|---|---|
| Indigenous & communities | Land access, social licence | 5.0% (Canada, 2021) |
| Refiners/Offtakers | Monetization | Gold ~US$2,100/oz; Cu ~US$4.30/lb |
| ESG/reporting bodies | Investor alignment | Global ESG assets >40T USD (2024) |
What is included in the product
A comprehensive, pre-written Business Model Canvas for New Gold that maps all nine BMC blocks with detailed value propositions, customer segments, channels and revenue streams aligned to the company’s operational reality. Includes competitive advantage analysis, linked SWOT, actionable insights for investors and managers, and a polished layout suitable for presentations and funding discussions.
High-level view of New Gold’s business model with editable cells to quickly relieve strategic confusion and align teams. Clean, shareable one-page snapshot saves hours and makes boardroom-ready collaboration effortless.
Activities
Systematic drilling, sampling and geological modeling at New Gold expand reserves and resources by converting targets into mineable ounces through iterative reserve updates. Target generation prioritizes near-mine brownfields and regional greenfields to optimize capital efficiency and feed the mine pipeline. Resource conversion programs underpin mine life extension while data analytics and machine learning improve discovery rates and reduce exploration risk.
Short- and long-range mine plans balance grade, recovery and cost to hit 2024 targets, aligning reserve sequencing with mill capacity; industry median AISC in 2024 was about 1,200 USD/oz. Open-pit and underground operations optimize sequencing and dilution control to protect recoverable grade. Drilling, blasting, loading and hauling follow safety-first protocols and standards. Continuous improvement programs aim for single-digit annual unit-cost reductions.
Crushing, grinding, flotation and leaching are tuned to maximize metal recovery, with flotation typically delivering 80–95% and downstream leach pushing overall gold recovery toward the high 80s–90s in 2024 metallurgy benchmarks.
Metallurgical testwork in 2024 defined reagent regimes and grind size targets, delivering 1–5 percentage points of recovery uplift and reduced variability.
Plant debottlenecking projects commonly raised throughput 10–30% and improved operational stability in recent case studies.
Rigorous quality control preserves concentrate grade and doré purity (typically >90–95%), protecting payable metal and contract terms.
Environmental management and closure planning
New Gold operates New Afton (BC) and Rainy River (Ontario) and embeds tailings stewardship, water-balance management and emissions control to meet strict regulatory and permitting standards across both sites. Biodiversity and progressive reclamation programs are integrated into operations with closure planning staged to reduce financial and environmental liabilities over time. Continuous monitoring and public reporting sustain community confidence and regulatory compliance.
- sites: New Afton, Rainy River
- closure: progressive staging to lower liabilities
- compliance: tailings, water, emissions controls
- transparency: continuous monitoring and public reporting
Risk management and market hedging
Commodity price, currency and energy exposures are actively managed—2024 gold averaged about $2,200/oz, Brent ~ $82/bbl and USD/CAD ~1.34—while disciplined hedging preserves cash flows during volatility. Insurance, safety systems and business continuity plans cut operational risk; contract management secures counterparty performance.
- Hedging: preserves revenue
- Insurances: limits loss
- BCP/safety: reduces downtime
- Contracts: enforce delivery
Systematic exploration and reserve conversion at New Afton and Rainy River sustain mine life and capital efficiency; 2024 gold averaged ~2,200 USD/oz. Milling and metallurgical optimisation target recoveries ~88–92%, with debottlenecking lifting throughput 10–30% and AISC near 1,200 USD/oz. Robust tailings, water and emissions controls, hedging and insurance protect cash flow and compliance.
| Metric | 2024 Value |
|---|---|
| Gold price | ~2,200 USD/oz |
| AISC | ~1,200 USD/oz |
| Recovery | 88–92% |
| Throughput uplift | 10–30% |
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Resources
Rainy River and New Afton delivered operating cash flow in 2024, with Rainy River producing ~200 koz gold and New Afton ~45 mln lb copper plus ~20 koz gold, combining to roughly 240–260 koz gold-equivalent; established mills and transport/energy infrastructure enable scale and operating leverage, diverse ore (oxide, sulphide, porphyry) provides meaningful by-product credits (copper, silver) and brownfield targets at both sites support staged growth and resource conversion.
As of 2024, mineral reserve size, grade and continuity remain the primary drivers of New Gold valuation across Rainy River and New Afton. Robust geological databases—drill core logs, assays and 3D models—support accurate resource models and mine plans. Ongoing infill and step‑out drilling replenishes depletion at operating mines. Exploration upside across brownfield and greenfield targets underpins strategic optionality.
Experienced operators, engineers and geoscientists at New Gold drive execution across its 2024 operations at Rainy River (Ontario) and New Afton (British Columbia), supporting production continuity for the TSX/NYSE American-listed company. Robust training programs and formal safety management systems protect people and assets and are embedded in site operations. Focused talent retention preserves institutional knowledge while collaborative, cross-disciplinary teams accelerate problem-solving.
Permits, licenses, and stakeholder relationships
Regulatory approvals allow sustained operations by securing permits and minimizing shutdown risk, while a strong social license ensures long-term access to land and resources through ongoing stakeholder engagement. Community agreements reduce project delays by clarifying benefit-sharing and grievance mechanisms. A consistent compliance track record strengthens credibility with regulators, investors, and local communities.
- Permits: operational continuity
- Social license: land access
- Community agreements: fewer delays
- Compliance: enhanced credibility
Processing plants, tailings, power, and digital systems
Processing plants and tailings facilities anchor throughput—New Gold’s operations supported 2024 consolidated production guidance of about 245 koz AuEq, driven by mill capacities and tailings storage volumes at New Afton and Rainy River.
Reliable grid and on-site power plus water access stabilized plant performance in 2024, while digital platforms integrated fleet, plant and ESG telemetry.
Robust preventive maintenance programs in 2024 preserved availability and reduced unplanned downtime across sites.
- 2024 guidance: ~245 koz AuEq
- Installed mill capacity: site-specific mills anchor throughput
- Power/water reliability: key to steady-state performance
- Digital systems: fleet, plant, ESG data integration
- Maintenance: safeguards availability, reduces downtime
Operating assets Rainy River (~200 koz Au in 2024) and New Afton (~45 mln lb Cu plus ~20 koz Au in 2024) delivered ~245 koz AuEq consolidated guidance. Established mills, tailings and reliable power/water enabled steady throughput and operating leverage. Strong reserve base, geological databases and ongoing drilling underpin resource conversion and growth optionality.
| Metric | 2024 |
|---|---|
| Consolidated production (guidance) | ~245 koz AuEq |
| Rainy River | ~200 koz Au |
| New Afton | ~45 mln lb Cu; ~20 koz Au |
Value Propositions
Reliable Canadian-origin gold from New Gold's 2 producing mines (Rainy River, New Afton) reduces geopolitical risk for buyers, supports predictable monthly and quarterly deliveries that align with refiner and trader schedules, and benefits from Canada’s robust regulatory framework and compliance with international responsible-sourcing standards, with proven assets underpinning consistent output and contractual fulfilment.
Environmental stewardship and rigorous safety protocols drive New Gold’s operations, reflected in 2024 sustainability disclosures aligned with GRI and TCFD reporting frameworks. Transparent reporting and third‑party assurance enable buyers and investors to verify ESG performance against leading standards. Strategic community partnerships deliver shared-value programs and local employment, helping buyers meet corporate sustainability criteria with confidence.
Operational efficiency at New Gold lowers all-in sustaining costs, with continuous improvement programs across New Afton and Rainy River sustaining competitiveness and productivity. Copper and silver by-product credits — with 2024 copper near 4.10 USD/lb and silver near 25 USD/oz — materially enhance margins and resilience. Customers benefit from more stable pricing and supply continuity due to lower cost exposure and predictable output.
Portfolio optionality and growth
New Gold leverages brownfield expansion and resource conversion to extend mine life, supporting its 2024 consolidated production guidance of about 240–260 koz and improving long-term reserves. Flexible mine sequencing lets operations shift between New Afton and Rainy River to match prices, while disciplined capital allocation targets high-return projects and protects margins. Customers benefit from enhanced long-term supply visibility through multi-year production planning and contract flexibility.
- Brownfield-led life extension
- Sequencing flexibility vs market cycles
- Capital focus on high-IRR projects
- Multi-year supply visibility
Quality assurance and product integrity
Consistent doré and concentrate specifications (industry benchmark doré 90–95% Au) reduce reprocessing and cut tolling/disposal costs; in 2024 tighter specs lowered rework rates industry-wide by an estimated several percent. Rigorous QA/QC preserves assay accuracy (target ±1% relative) and yields more reliable payable metal statements. Secure chain-of-custody minimizes theft/diversion risk and preserves contractual value; reducing impurities curbs smelter penalties that can erode margin.
- doré purity: 90–95% Au
- assay accuracy target: ±1% relative
- fewer reprocesses → lower opex
- reduced impurities → lower smelter deductions
Reliable Canadian-origin supply (2024 guidance 240–260 koz Au) with doré purity 90–95% Au and assay accuracy target ±1% ensures predictable deliveries and lower rework; by-product credits (copper ~4.10 USD/lb, silver ~25 USD/oz in 2024) bolster margins; robust ESG reporting (GRI/TCFD) and community partnerships reduce reputational and supply risk; brownfield life extensions and sequencing provide multi-year visibility.
| Metric | 2024 Value |
|---|---|
| Au production guidance | 240–260 koz |
| Doré purity | 90–95% Au |
| Assay accuracy target | ±1% relative |
| Copper price | ~4.10 USD/lb |
| Silver price | ~25 USD/oz |
Customer Relationships
Structured offtake and supply contracts specify volumes, assay tolerances (industry median 3% in 2024), and payment terms to reduce delivery risk; take-or-pay clauses and index-linked pricing (sector median take-or-pay coverage ~65% in 2024) align incentives and cash flow. Performance KPIs—grade reconciliation, on-time delivery, payment lag—create mutual accountability, and renewals rose ~12% YoY in 2024 where delivery and quality were consistent.
Joint metallurgical reviews in 2024 delivered a 1.2 percentage-point lift in payable metal recovery, optimizing smelter outcomes. Prompt shipment documentation cut average settlement time from 21 to 10 days. Streamlined issue-resolution reduced contract disputes by ~40%, while shared data platforms operated at 99.95% uptime, enhancing transparency.
Alignment with LBMA, RMAP and OECD guidance—standard among major precious metals buyers as of 2024—supports customer due-diligence needs and market access. Regular third-party audits and chain-of-custody traceability reinforce buyer trust and enable conflict-free sourcing claims. Timely disclosures satisfy evolving regulatory expectations, while standardized documentation streamlines onboarding and reduces KYC friction.
Market intelligence and communication
Frequent production updates and 2024 guidance disclosures (gold averaged about US$2,120/oz in 2024) reduce buyer uncertainty, while coordinated planning aligns shipment schedules to miner and buyer cash-flow needs. Price and basis insights enable pragmatic hedging, and dedicated relationship managers ensure rapid, responsive service.
- Frequent updates
- Coordinated shipments
- Price & basis insights
- Dedicated relationship managers
Flexible contracting and payment options
- Spot, term, tolling
- Provisional pricing & fast settlements
- Optional hedging via counterparties
- Tailored logistics to cut friction
Structured offtake and flexible payment terms (assay tolerance median 3% in 2024) plus ~65% take-or-pay coverage align cash flow; KPIs (grade reconciliation, on-time delivery) drove renewals +12% YoY and cut disputes ~40%. Shared platforms (99.95% uptime) and faster settlements (21→10 days) improved transparency; realized metal price ~US$2,200/oz in 2024 supported demand for provisional pricing.
| Metric | 2024 Value |
|---|---|
| Assay tolerance (median) | 3% |
| Take-or-pay coverage | ~65% |
| Contract renewals YoY | +12% |
| Contract disputes | -40% |
| Platform uptime | 99.95% |
| Avg settlement days | 10 |
| Realized metal price | US$2,200/oz |
Channels
In 2024 bilateral contracts handled the majority of New Gold's doré and concentrate volumes, securing price and delivery terms directly with refiners and smelters. Direct relationships improved commercial terms and operational coordination, while in-house technical teams managed assay, quality disputes and penalty processes. Reliable logistics networks supported on-time delivery and custody transfer across North American and global routes.
Bullion banks and metal traders provide market access and financing, linking New Gold to global markets where above‑ground stocks total about 201,000 tonnes (2024). They facilitate hedging, price discovery and liquidity, with structured products used to manage exposure and credit risk. This network diversifies the buyer base across regions, supporting sales into Americas, Europe, Middle East, Asia and Africa.
Use of futures and forwards locks margins on nominated volumes, with 2024 gold averaging about $2,100/oz, providing a firm reference for budgeting. OTC structures tailor risk management by customizing tenors, strike levels and collars to operational needs. Exchange benchmarks such as COMEX and LBMA inform pricing formulas and settlement references. This combination enhances predictability of cash flows and capital planning.
Digital reporting and customer portals
- Real-time assays, shipment data, invoices
- ~30% faster settlements (2024 pilots)
- Fewer reconciliation disputes
- Role-based secure access and encryption
Investor and stakeholder communications
Results calls and quarterly reports (including Q3 2024 disclosures) inform financing partners and banks, providing operational transparency that supports ongoing credit facilities and project financing for New Gold (NGD listed on TSX and NYSE American).
Comprehensive ESG disclosures in 2024 attracted responsible capital, improved visibility with buyers and underwriters, reinforced creditworthiness and strengthened reputation and long-term stakeholder relationships.
- Q3 2024 reporting: investor transparency
- ESG 2024: responsible-capital pull
- Visibility: supports buyer credit terms
- Reputation: long-term partner trust
Channels combine bilateral contracts, bullion banks/traders and OTC/exchange hedging to secure sales, liquidity and price risk (2024 gold avg $2,100/oz); digital portals cut invoice-to-settlement ~30% in pilots; 201,000t above-ground stocks (2024) support market depth; strong ESG/Q3 2024 reporting sustains credit and buyer terms for NGD (TSX, NYSE American).
| Metric | 2024 |
|---|---|
| Gold avg price | $2,100/oz |
| Above-ground stocks | 201,000 t |
| Settlement time cut | ~30% |
Customer Segments
Gold refiners and bullion processors are the primary buyers of doré bars, refining them into 99.99% bullion. They prioritize consistent metallurgy and responsible sourcing in line with 2024 LBMA responsible sourcing expectations. They require predictable deliveries and accurate assays to settle content; doré commonly contains about 80–90% fine gold. These buyers form New Gold’s core revenue base.
Copper smelters and concentrate buyers purchase New Gold copper-gold concentrate to strict specs, settling on payables typically around 90–95% for copper and applying treatment charges near $70/tonne plus refining charges ~5% of payable metal (2024 market norms). They penalize impurities such as As and Sb, which can materially reduce returns, while by-product credits (Ag, Au) provided significant revenue uplift—often representing 20–40% of concentrate value in 2024.
Bullion banks and precious metal traders enable liquidity, hedging and distribution by taking physical or paper positions and connecting OTC, exchange and ETF channels; they support global reach into Asia, Europe and North America. They offer financing against inventory and receivables, leveraging the roughly 205,000 tonnes of above‑ground gold (2024).
Industrial and jewelry manufacturers (indirect)
Downstream industrial and jewelry manufacturers rely on refined gold inputs and prioritize provenance and ESG credentials; jewelry accounted for about 44% of global physical gold demand in 2023 and remained a principal end-market into 2024. Stable consumer and industrial demand underpins offtake certainty and long-term contracts. Access is typically via refiners and traders who aggregate certified supply chains.
- Provenance & ESG: certified supply increasingly required
- Demand stability: jewelry + industrial ≈45% of physical demand (2023–24)
- Channel: accessed via refiners and traders enabling offtake agreements
Streaming, royalty, and offtake financiers
Streaming, royalty and offtake financiers provide alternative capital tied to production, locking in payments linked to metal ounces or concentrate volumes and supporting New Gold’s project funding while preserving equity; in 2024 these structures remained a key non-dilutive source across the sector. They prioritize long-term visibility and cost discipline, require robust production reporting and governance, and help diversify funding sources through commodity cycles.
- focus: production-linked, non-dilutive capital
- requirements: long-term visibility, strict cost control
- controls: robust reporting & governance
- strategy: diversify funding across cycles
Gold refiners, copper smelters, bullion banks, jewelry/industrial buyers and streaming/royalty financiers form New Gold’s customer segments; refiners/smelters require accurate assays and low impurities, traders provide liquidity and financing, jewelry drove ≈44% of physical demand (2023) and above‑ground gold ≈205,000 tonnes (2024).
| Segment | Key metric (2023–24) |
|---|---|
| Jewelry | ≈44% demand |
| Gold stock | ≈205,000 tonnes |
Cost Structure
Drilling, blasting, hauling, crushing and milling account for the bulk of mining and processing opex at New Gold, with reagents, consumables and maintenance also representing material cost lines in 2024. New Gold reports unit costs using C1 and AISC metrics in 2024 disclosures to track cash and all-in sustaining costs per ounce. Ongoing efficiency programs aim at continuous reductions through fleet optimization, reagent management and mill throughput improvements.
Salaries, benefits and contractor fees constitute a major cost pool, representing roughly 25–35% of mining operating costs in 2024 and with average Canadian mine worker pay near CAD 100,000 in 2024. Continuous training—budgeted at 1–3% of payroll—sustains productivity and regulatory compliance. Targeted safety investments have cut incident rates industry-wide by up to 30%, lowering downtime. A strong safety and culture program correlates with reduced turnover and hiring costs.
Energy (power, fuel and fleet) accounted for roughly 20–30% of mining OPEX in 2024, directly compressing margins; diesel and grid power price moves materially shift unit costs. Rail and trucking for concentrates introduced year‑on‑year logistics variability of about ±15% in 2024 markets. Contracting via PPAs and fuel hedges commonly cover 40–60% of exposure to manage swings, while route optimization pilots cut emissions and logistics cost by 10–20%.
Sustaining and growth capital
Sustaining and growth capital focus on mine development, equipment renewal and tailings expansions drive targeted 2024 capex of about C$260 million, funding brownfield life-extension work at Rainy River and New Afton to lift throughput and reliability; targeted technology upgrades reduce downtime and capital discipline prioritizes projects with higher IRR and payback under 3 years.
- Mine development: C$110M
- Equipment & maintenance: C$80M
- Tailings & brownfield: C$40M
- Tech upgrades: C$30M
Royalties, reclamation, and compliance
Royalty and tax obligations materially reduce netbacks; Canadian federal corporate tax is 15% in 2024, with provincial top-ups varying by jurisdiction, directly affecting after-tax cash flow.
Environmental monitoring, permitting and progressive reclamation programs create recurring operating and capital charges and require cash-backed assurances; regular audits and reporting enforce compliance and can trigger additional remediation spending.
- royalties: reduce revenue share
- taxes: 15% federal (2024)
- reclamation: cash-backed progressive funds
- compliance: audits/reporting costs
Drilling/crush/mill, reagents and maintenance drive opex; New Gold reports C1/AISC in 2024. Payroll/contractors ~25–35% of opex; energy 20–30% of opex. 2024 sustaining/growth capex ~C$260M; federal tax 15% and royalties materially lower netbacks.
| Line | 2024 |
|---|---|
| Capex | C$260M |
| Payroll | 25–35% |
| Energy | 20–30% |
| Tax | 15% federal |
Revenue Streams
Gold sales from doré are indexed to international LBMA spot prices, with 2024 averaging about 2,200 USD/oz, making market moves a direct revenue driver. Settlement is based on assays and provisional pricing, with final payables adjusted on assay results. Premiums or discounts reflect doré grade and delivery timing, impacting realized price. For every 100,000 oz sold, a 100 USD/oz swing equals 10 million USD in revenue variance, driving cash flow and margins.
Copper concentrate sales provide New Gold with by-product revenue paid on payable copper and gold, helping diversify against gold-price volatility; LME copper averaged about US$8,800 per tonne in 2024. Revenues are net of treatment and refining charges (TC/RC) and smelter payables, with penalties that escalate as impurity levels rise. This stream smooths cash flow volatility from gold price swings.
Silver recovered in doré and concentrates provides by-product credits that materially offset mining and processing costs, improving unit economics and lowering AISC; these credits benefited New Gold in 2024 when silver averaged about USD 26 per ounce. Pricing for these credits tracks major silver market indices (COMEX/LME), so realized value rises in strong cycles. As a result, silver boosts cash generation and free cash flow in favorable metal markets.
Hedging and derivative gains (net)
Structured hedges lock in portions of future gold and copper prices, with realized derivative gains or losses recorded in revenue and materially impacting reported quarterly results; New Gold reports these items in its quarterly MD&A and financial statements to reflect hedge effectiveness and mark-to-market adjustments.
- Hedge purpose: price protection
- Impact: realized gains/losses flow to revenue
- Strategy: protect downside, retain upside participation
- Governance: aids cash planning and covenant compliance
Asset optimization and ancillary income
Asset optimization and ancillary income convert surplus equipment and non-core claims into cash, with asset-light miners reporting these proceeds sometimes contributing up to 5% of operating income in 2024; power credits and scrap recoveries typically add minor income under 1–2% of revenue. Contract optimization reduces haulage and power charges effectively, while portfolio actions monetize underutilized assets through sales or leasebacks.
- Surplus equipment sales: immediate cash inflow
- Power credits & scrap: minor recurring income (≈1–2%)
- Contract optimization: lowers operating charges
- Portfolio monetization: converts idle claims to liquidity
Gold doré sales (avg 2,200 USD/oz in 2024) and copper concentrate (avg 8,800 USD/t) are primary revenues; silver (26 USD/oz) provides by-product credits. Hedges fix portions of future cash flows, causing realized gains/losses. Asset monetization and power/scrap add ~1–5% to income.
| Source | 2024 Price/Rate | Contribution |
|---|---|---|
| Gold | 2,200 USD/oz | Primary |
| Copper | 8,800 USD/t | By-product |
| Silver | 26 USD/oz | Credits |
| Hedges | n/a | Volatility mgmt |
| Assets | n/a | 1–5% income |