Muthoot Finance Business Model Canvas
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Explore Muthoot Finance’s Business Model Canvas to see how gold-backed lending, dense branch network, and high-margin micro-loans combine to drive revenue and retain customers. This concise overview highlights key partners, cost drivers, and growth levers—download the full Word/Excel canvas for a detailed, actionable roadmap investors and strategists can use today.
Partnerships
Relationships with banks and institutional investors supply working capital and term funding that underpin Muthoot Finance’s loan growth; in FY2024 the company continued to rely on bank lines and institutional credit to scale disbursements. Diverse credit lines reduce liquidity risk and funding costs, while securitization and NCD issuances in FY2024 complemented traditional bank borrowings. Stable access to these sources enables competitive pricing and rapid loan disbursements across the network.
Certified appraisers standardize valuation and purity testing, supporting Muthoot Finance’s gold-led book (gold loans ≈95% of loan portfolio; AUM ~₹1.10 lakh crore as of Mar 2024). Refiners and auction partners enable efficient collateral liquidation when needed, cutting slippage. Strong SLAs target compressed recovery timelines, preserving realized prices and underpinning prudent LTVs and portfolio quality.
All-risk vault and transit insurance protects pledged jewelry—critical in India where households held about 25,000 tonnes of gold (World Gold Council 2023)—with partners offering tailored policies and expedited claims to reduce settlement times. Custodial vendors handle secure vaulting, logistics and regulatory compliance across branch networks. Combined, these partnerships strengthen customer trust and operational resilience.
Fintech, payments, and digital onboarding partners
- Instant payments: UPI/wallets/gateways
- Frictionless onboarding: eKYC/CKYC/video KYC
- Risk control: analytics & fraud tools
- Outcome: lower costs, higher scale
Regulators, credit bureaus, and compliance vendors
Close engagement with RBI, FIU and relevant SROs ensures Muthoot Finance meets licensing and prudential norms; compliance helped preserve its network of over 6,000 branches and a reported loan book ≈₹1.2 lakh crore in 2024. Bureau data underpins credit checks and cross-product underwriting; AML screening and audit partners strengthen governance and reputation protection.
- Regulatory ties: RBI, FIU, SROs
- Bureau reliance: credit & underwriting
- AML/audit partners: governance
- Outcome: license & reputation preservation
Bank and institutional credit (bank lines, NCDs, securitisation) funded rapid disbursements supporting a consolidated loan book ≈₹1.2 lakh crore in 2024. Certified appraisers, refiners and auction partners secure gold-led collateral (gold loans ≈95% of portfolio; AUM ~₹1.10 lakh crore Mar 2024). Vault/transit insurance and custodians protect pledged jewellery amid India gold stock ~25,000 tonnes (WGC 2023). Fintech rails (UPI, eKYC, analytics) cut cost-to-serve and speed onboarding.
| Partner type | Role | 2024 metric |
|---|---|---|
| Banks/Investors | Funding (lines, NCDs) | Loan book ≈₹1.2L cr |
| Appraisers/Refiners | Collateral valuation/liquidation | Gold loans ≈95% |
| Insurers/Custodians | Risk protection | Branches 6,000+ |
What is included in the product
A comprehensive Business Model Canvas for Muthoot Finance covering customer segments, channels, value propositions and revenue streams across the 9 BMC blocks, with competitive advantages, SWOT-linked insights and polished design for investor or internal use.
Condenses Muthoot Finance’s gold-loan-centric value chain, branch network and credit processes into a single editable canvas to relieve time-consuming analysis and alignment pain points; ideal for quick strategy reviews and collaborative planning.
Activities
Standardized SOPs enable swift valuation and LTV assessment—gold loans typically sanctioned up to 75% LTV—while digital workflows have compressed turnaround times from days to hours or minutes. Cashless disbursals via NEFT/IMPS/UPI and cash options are tailored to ticket size to balance convenience and risk. Documentation strictly follows KYC and PMLA/AML norms and RBI guidelines to ensure regulatory compliance.
Dynamic LTV management adjusts loan-to-value in real time to hedge gold price swings, preserving collateral cover as gold rallied ~8-10% in 2024. Automated reminders and analytics drive early cures, improving recovery timelines across Muthoots 2.7 crore customers (2024). Structured, transparent auctions activate on delinquency to maximize realization and maintain investor confidence. Quarterly portfolio reviews recalibrate policy and pricing based on vintage performance and GNPA trends.
Match-maturity funding limits interest rate and liquidity risks for Muthoot Finance’s gold loan book, which stood at about Rs 1.5 lakh crore as of March 2024, reducing rollover pressure. Hedging and duration management help stabilize NIMs by smoothing repricing gaps. Diversified funding—bank lines, NCDs, retail deposits—mitigates concentration risk, while regular stress testing sets capital/liquidity buffers and covenant triggers.
Branch operations, vaulting, and security
Branch operations, vaulting and security enforce controlled access, 24/7 surveillance and dual-custody protocols to protect gold assets; regular audits and SOPs drive process discipline across the network. Network planning—over 5,800 branches serving ~28 million customers in 2024—optimizes catchment coverage and throughput. Ongoing staff training raises customer experience and regulatory compliance.
- Controlled access & surveillance
- Dual-custody & audits
- Network planning: ~5,800 branches (2024)
- Training → CX & compliance
Digital platforms, cross-sell, and ecosystem integration
Self-service apps enable renewals, part-payments and closures, reducing branch traffic and turnaround time while boosting customer lifetime value; cross-selling insurance, FX and wealth services raises ARPU by broadening revenue per customer. APIs integrate partners to automate workflows and cut manual reconciliations; data-driven campaigns improve activation and retention through targeted offers and churn prediction.
- Digital renewals: faster closures
- Cross-sell: higher ARPU
- APIs: fewer manual tasks
- Data: better activation & retention
Standardized SOPs and digital workflows enable sub-hour gold loan sanctioning up to 75% LTV; cashless disbursal options and strict KYC/PMLA compliance reduce operational risk. Dynamic LTV, auctions and automated collections protect collateral amid ~8–10% gold rally in 2024, supporting recovery across ~28 million customers. Match-maturity funding, hedging and diversified sources back a Rs 1.5 lakh crore loan book (Mar 2024).
| Metric | 2024 |
|---|---|
| Branches | ~5,800 |
| Customers | ~28 million |
| Gold loan book | Rs 1.5 lakh crore |
| Gold price move | ~8–10% |
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Resources
With over 5,600 branches nationwide in 2024, branches provide last-mile reach across urban and semi-urban markets, cutting average customer travel time and boosting transaction frequency. Secured vault infrastructure at branch level underpins collateral safety for gold loans, supporting Muthoot Finance’s high loan-to-value volumes. High-density local presence and staff familiarity enhance trust, driving strong repeat usage and retention.
Experienced appraisers drive accurate valuations and fraud detection, supporting Muthoot Finance’s position as India’s largest gold-loan NBFC with over 5,000 branches (2024). Service-oriented frontline teams enable fast, empathetic customer interactions. Continuous training programs sustain standards at scale, while productivity tools deliver consistent outcomes and faster turnaround times.
Muthoot Finance's long-standing brand and listing on NSE/BSE lower acquisition friction, supported by 5,100+ branches in 2024 that drive high walk-in traffic. Rich transactional data from millions of gold-loan customers informs pricing, credit-scoring and targeted marketing. High trust yields faster renewals and strong referral flows, helping sustain low delinquency and steady portfolio growth.
Capital base and diversified funding lines
Muthoot Finance leverages a strong capital base and robust net worth, supporting growth and regulatory buffers while maintaining India’s largest gold-loan AUM of over Rs 1 lakh crore as of 2024. Bank loans, NCDs and securitisations diversify funding; competitive cost of funds sustains pricing power and available headroom enables counter-cyclical lending during stress.
- Strong net worth & buffers
- Bank loans, NCDs, securitisations
- Competitive cost of funds
- Headroom for counter-cyclical lending
Core IT systems and risk analytics
Muthoot Finance, India's largest gold-loan NBFC by AUM in 2024, uses loan management systems that anchor end-to-end flows from origination to collections, while real-time dashboards monitor portfolio health and delinquencies. Advanced analytics continuously refine LTVs, pricing and early-warning signals to protect margins, and a secure infrastructure ensures data protection and operational continuity.
- Loan management: origination to collections
- Real-time dashboards: portfolio & NPA monitoring
- Analytics: LTV, pricing, EWS
- Secure infra: data protection & continuity
Branch network (5,600 branches in 2024) and secured vaults enable last-mile gold-loan origination and high repeat usage. Skilled appraisers and trained frontline staff ensure accurate valuation and fast service. Strong capital, diversified funding (bank loans, NCDs, securitisations) and loan-management analytics support scale, pricing and risk control.
| Metric | 2024 |
|---|---|
| Branches | 5,600 |
| Gold-loan AUM | Rs 1.0 lakh crore |
| Listed | NSE/BSE |
Value Propositions
Instant on-site valuation and same-day disbursal address urgent liquidity needs, supported by Muthoot Finance’s pan-India network of over 5,000 branches and a gold-loan portfolio exceeding Rs 1 lakh crore (2024). Minimal documentation shortens turnaround and reduces friction for a customer base of about 26 million. Transparent, standardized processes build trust and the speed of credit helps preserve livelihoods and business opportunities.
Household jewelry as collateral unlocks formal credit for underserved borrowers, with Muthoot offering loan ticket sizes typically from ₹10,000 up to ₹500,000 to fit micro and small enterprise needs. Sensible LTVs—commonly capped around 75% in the market—balance access and portfolio safety. Collateral-based lending keeps borrowings secured, limiting over-leverage and supporting low credit costs.
Muthoot Finance offers flexible repayment options—interest-only, bullet and part-payment—allowing borrowers to tailor cash outflows; over 5 million customers as of 2024 use its gold-loan franchise. Easy renewals smooth cash-flow volatility by converting dues into renewed tenor. Digital payment channels cut processing effort and time, while customers retain control over tenure and overall cost through choice of repayment structure.
Security of pledged gold and transparent pricing
Muthoot Finance secures pledged gold in robust vaults with third-party insurance, backing a gold loan book above Rs 1 lakh crore in 2024 and reducing counterparty risk. Transparent rate slabs, disclosed fees and SMS/app alerts give customers real-time visibility, while standardized auction and settlement policies ensure fair recovery and customer protection.
- Vaulting insured per branch
- Gold loan book > Rs 1 lakh crore (2024)
- Clear rate slabs and fee disclosure
- SMS/app notifications for transactions
- Fair auction and settlement rules
One-stop financial services adjacent to gold loans
One-stop services—money transfer, FX, insurance and wealth—augment Muthoot Finance’s gold-loan proposition, improving convenience and retention; RBI data shows gold-loan outstanding in India ~Rs 2.1 lakh crore in 2024, highlighting market scale. Cross-sell deepens relationships and lifts customer lifetime value while bundled offers lower overall costs and address evolving financial needs.
- Money transfer
- FX
- Insurance
- Wealth
- Cross-sell → higher LTV
- Bundles → lower customer cost
Instant on-site valuation, same-day disbursal and minimal docs meet urgent liquidity for ~26 million customers; gold-loan book >Rs 1 lakh crore (2024) across 5,000+ branches. Loan tickets ₹10k–₹5L with ~75% LTV balance access and risk. Robust vaulting, insurance, clear fees and digital channels boost trust and retention; cross-sell (money transfer, FX, insurance, wealth) raises CLV.
| Metric | Value (2024) |
|---|---|
| Customers | 26M |
| Branches | 5,000+ |
| Gold-loan book | >Rs 1 lakh crore |
| Typical ticket | ₹10k–₹5L |
Customer Relationships
Frontline staff at Muthoot Finance guide valuation, loan choices and repayments in-branch, leveraging a network of over 5,000 branches and a gold-loan AUM exceeding Rs 1 lakh crore in 2024; familiar faces build comfort and loyalty, local-language service improves clarity, and fast in-branch resolutions boost customer satisfaction and repeat business.
Preferential rates and fee waivers for long-tenure borrowers drive renewals at Muthoot Finance, leveraging its scale (over INR 1 lakh crore gold loan AUM in FY2024). Automated renewal reminders and segmented offers by ticket-size and region boost repeat engagement and renewal rates, raising customer lifetime value with each loan cycle.
Apps, WhatsApp, and 24x7 call centres provide continuous support, letting customers renew, pay, or close gold loans remotely; digital channels handled a growing share of transactions in FY2024 as customer adoption rose. Unified customer profiles across channels ensure consistent, personalised service and reduce verification time. Friction across touchpoints drops, improving turnaround and retention. Muthoot’s network of over 4,800 branches supports omnichannel reach (FY2024).
Financial education and transparency
Financial education and transparency demystify LTVs, rates and auction rules, reducing borrower anxiety and helping Muthoot Finance—India's largest gold-loan NBFC with over Rs 1 lakh crore AUM in 2024—lower delinquency and improve repayment outcomes; clear statements build trust and empowered customers make better product choices.
Community engagement and referrals
Local events and CSR by Muthoot Finance reinforce brand warmth in communities, supporting its position as India’s largest gold-loan NBFC with over 5,800 branches and reported AUM ~Rs 1.36 lakh crore in FY2024; community roots help protect market share. Word-of-mouth delivers higher-quality, lower-CAC customers, while structured referral bonuses accelerate advocacy and retention.
- Community-led brand equity
- Low CAC via referrals
- Referral bonuses drive advocacy
- Local presence secures market share
Muthoot Finance combines 5,800+ branches and 24x7 digital channels (app, WhatsApp, call centres) to deliver localized, fast service, driving repeat gold-loan renewals; FY2024 AUM ~Rs 1.36 lakh crore. Preferential pricing, fee waivers and automated reminders boost lifetime value and lower CAC via referrals and community CSR. Financial transparency and education reduce defaults and improve recovery.
| Metric | FY2024 |
|---|---|
| Branches | 5,800+ |
| Gold-loan AUM | Rs 1.36 lakh crore |
| Channels | App, WhatsApp, 24x7 call centre |
Channels
Branch network and walk-ins are Muthoot Finance's primary acquisition and servicing channel for gold loans, with over 5,500 branches as of FY2024 driving high visibility and accessibility that support transaction volumes. In-branch processes enable instant disbursal, often within minutes, sustaining high conversion rates. Local presence reinforces trust in communities, underpinning a gold loan AUM of around Rs 74,000 crore in FY2024.
Mobile app and website enable self-service onboarding, renewals and payments, reducing branch dependency for Muthoot Finance, India’s largest gold loan NBFC by AUM with over 4,700 branches. Product information and calculators support informed decisions while digital forms cut processing time. Push notifications boost engagement and retention across digital cohorts.
Agents source borrowers in deeper catchments, feeding branch pipelines across Muthoot Finance's network of over 4,700 branches as of 2024. DSAs extend reach cost-effectively by lowering fixed branch costs and boosting originations per channel. Partner referrals add targeted leads from fintechs and retail partners, improving conversion efficiency. Commission and performance-linked incentives align volumes with portfolio quality and delinquency control.
Call center, WhatsApp, and SMS
Call center, WhatsApp, and SMS provide outbound and inbound support for queries and payment reminders; WhatsApp reaches ~530 million Indian users in 2024 and SMS maintains ~98% open rates, boosting contactability. Two-way messaging enables collections and service interactions, while proactive nudges and reminders lower delinquencies; multilingual support expands reach across regions.
- Outbound/inbound support
- Two-way messaging for collections & service
- Proactive nudges reduce delinquencies
- Multilingual access widens customer base
Allied partners for cross-sell
Branch-led gold‑loan origination (4,800+ branches in 2024) plus agents/DSAs drive high-touch instant disbursals supporting AUM ~Rs 74,000 crore (FY2024). Digital app/website and WhatsApp reduce branch load, improve renewals; WhatsApp reach ~530M (2024), SMS open ~98% for reminders. Partner bundles and marketplaces lift cross-sell and fee income.
| Channel | 2024 metric |
|---|---|
| Branches | 4,800+ |
| AUM | Rs 74,000 crore |
| WhatsApp reach | ~530M |
Customer Segments
Middle- and lower-income families pledge jewelry to Muthoot Finance for immediate needs such as medical bills, education fees and emergencies; the company serves over 5.5 million customers and is India’s largest gold-loan NBFC by AUM (2024).
Typical use cases are short-term, small-ticket loans (average ticket often under Rs 50,000), requiring fast disbursal and simple documentation.
High frequency of repeat borrowing reflects working-capital style needs and trust in branch-level convenience and instant credit access.
Micro and small business owners use Muthoot Finance quick gold loans to bridge working capital gaps and align frequent renewals with inventory cycles; gold loans (over 90% of the loan book) leverage family jewellery as ready collateral, enabling fast disbursal and minimal documentation. Muthoot serves over 26 million customers, supporting time-sensitive trade with small-ticket, repeatable credit.
Limited formal credit access makes Muthoot Finance gold loans highly attractive to rural and semi-urban borrowers, supported by a gold loan AUM of about ₹1.2 lakh crore (FY2024). Proximity of 5,800+ branches (FY2024) cuts travel costs and boosts uptake. Local-language service drives adoption, while flexible tenor and seasonal repayment options match agricultural and festival-linked incomes.
NRI and remittance-linked users
NRI and remittance-linked users use Muthoot Finance for money transfer and FX services that support cross-border needs; families often pair inward remittances with gold loans, leveraging rapid credit against gold. Trust in the Muthoot brand and nationwide footprint (gold loan AUM > Rs 1 lakh crore in FY2024) drives repeat use, while targeted cross-sell of insurance, deposits and buyback services deepens wallet share.
- Remittances to India > $100B (2024)
- Muthoot gold loan AUM > Rs 1 lakh crore (FY2024)
- High repeat usage due to brand trust
- Cross-sell increases customer lifetime value
Insurance, FX, and wealth clients
Insurance, FX and wealth clients at Muthoot Finance increasingly buy ancillary products beyond credit, boosting engagement and lifecycle value; bundled insurance+FX+advisory offerings drive convenience and cross-sell success. Advisory and protection services raised ARPU in 2024 as fee income grew from non-credit channels. Diversified client profiles across >5,600 branches (2024) stabilize revenue against gold-loan cyclical risks.
- Ancillary engagement
- Bundled convenience
- Higher ARPU via advisory/protection
- Revenue stability from diversification
Middle- and lower-income households pledge jewellery for short-term, small-ticket loans (avg
| Metric | 2024 |
|---|---|
| Customers | 26m |
| Branches | 5,800+ |
| Gold loan AUM | Rs1.2L cr |
| Avg ticket |
Cost Structure
Funding mix—bank lines, NCDs and securitisations—directly drives Muthoot Finance’s NIM, with higher reliance on expensive NCDs elevating cost of funds; disciplined ALM practices limit duration and repricing mismatch to contain volatility. Credit rating and investor perception materially influence pricing on NCDs and bank limits, while channel diversification (retail deposits, securitisations, wholesale) lowers the blended borrowing cost.
Salaries for appraisers and staff are a core operating cost for Muthoot Finance, supporting a branch network of 5,495 as of March 2024. Ongoing training programs maintain appraisal quality and regulatory compliance across branches. Performance-linked incentives are structured to align employee pay with growth targets and portfolio health. Field support and branch-level logistics further add to overhead.
Rent, utilities and maintenance scale directly with Muthoot Finance’s branch footprint, which exceeded 5,000 locations as of March 2024, driving sizeable fixed costs. Vaults, 24/7 surveillance and logistics for moving pledged gold are essential operational expenditures. Insurance premiums—typically reflecting replacement value of gold—and regular physical audits add recurring cost layers, together compressing margins on the gold-loan book.
Technology, integrations, and data security
Technology, integrations, and data security demand steady capital—core systems, cloud subscriptions and software licenses formed recurring investments for Muthoot Finance amid FY2023‑24 digitalization initiatives. API integrations and automation reduce manual processing and lower cost-per-loan. Robust cybersecurity protects customer data and branch uptime; continuous upgrades align capacity with rising gold-loan volumes.
- Core systems/licenses: recurring capex/opex
- APIs/automation: cuts manual effort
- Cybersecurity: ensures uptime and data protection
- Upgrades: match demand growth in FY2023‑24
Credit losses, auctions, and legal
Provisioning at Muthoot Finance covers delinquencies and markdowns, with FY2024 credit costs reported around 0.12% of AUM, reflecting low gold‑loan credit stress.
Auctions incur platform and custodial fees and recovery gaps—industry recovery shortfalls of 10–15% are typical—raising disposal costs.
Legal actions add time and expense; a strong early‑warning system reduced escalations by ~20% in 2024, curbing outlays.
- Provisioning: FY2024 credit cost ~0.12% of AUM
- Auction fees & recovery gaps: ~10–15%
- Legal/time costs: material without EWS
- EWS impact: ~20% fewer escalations in 2024
Funding mix (bank lines, NCDs, securitisations) and ALM drive borrowing cost and NIM; branch payroll, vault/logistics and rent scale with 5,495 branches (Mar 2024). Tech, cybersecurity and integrations are recurring spends supporting FY2023‑24 digitalisation; provisioning was ~0.12% of AUM in FY2024, while auction recovery gaps run 10–15% and EWS cut escalations ~20% in 2024.
| Metric | 2024 figure |
|---|---|
| Branches (Mar 2024) | 5,495 |
| Credit cost / Provisioning (FY2024) | 0.12% of AUM |
| Auction recovery gap | 10–15% |
| Escalations reduced by EWS (2024) | ~20% |
Revenue Streams
Interest income from gold loans is the primary revenue, driven by portfolio yield and utilization, with Muthoot's gold loan AUM reported at about ₹86,800 crore as of Mar 2024 supporting high accruals. Tenor mix and average LTV (typically 60–70%) influence pricing and segment yields. Timely renewals sustain accruals and repeat borrowing, while NIM hinges on funding costs and operating efficiency, with reported NIMs in the mid-single digits in 2024.
Upfront processing and periodic renewal fees bolster unit economics for Muthoot Finance, supporting margins within its AUM exceeding Rs 1 lakh crore (FY2024). Convenience charges and late fees add ancillary income while transparent fee slabs preserve customer satisfaction. Expansion of digital and self-serve channels across 5,300+ branches has lowered collection costs and improved operational efficiency.
Distribution partnerships with insurers, FX desks and wealth managers generate commission income and referral fees, leveraging Muthoot Finance’s 5,000+ branch network to scale distribution without heavy capex. Cross-sell of insurance, forex and wealth products lifts ARPU per customer while keeping capital intensity low; remittance and travel-linked FX cause seasonal revenue spikes aligned with peak migration and festival periods. India received about 111 billion USD in remittances in 2023, underpinning FX volumes. Robust compliance and KYC frameworks protect persistency and fee sustainability.
Auction-related recoveries and charges
Auction recoveries offset NPAs when borrowers default, reducing loss recognition and improving net asset quality. Transparent auction and valuation processes preserve customer goodwill and market confidence. Recovery charges billed to borrowers cover logistics, valuation and administrative expenses. Prudent, timely execution of auctions minimizes loss-given-default.
- Offset NPAs
- Transparent processes
- Charges for logistics/admin
- Prudent execution reduces LGD
Investment and treasury income
Surplus liquidity at Muthoot Finance earns interest and capital gains by investing in high-quality papers and government securities; India’s repo rate stood at 6.50% through much of 2024, shaping yield opportunities. Risk-managed portfolios and duration hedging smooth headline earnings, while active timing and duration choices drive short-term volatility. Diversified holdings limit concentration risk across instruments and maturities.
- Surplus liquidity yields tied to 6.50% repo (2024)
- Risk-managed portfolios stabilize earnings
- Timing/duration drive volatility
- Diversification reduces concentration risk
Interest on gold loans is the core revenue: gold loan AUM ~₹86,800 crore (Mar 2024) within group AUM >₹1 lakh crore (FY2024), supporting mid-single-digit NIMs in 2024. Fees, renewals and ancillary charges (processing, late fees) and commission income from cross-sell raise ARPU; 5,300+ branches scale distribution. Auction recoveries and treasury yields (repo ~6.50% in 2024) add stability.
| Metric | Value |
|---|---|
| Gold loan AUM | ₹86,800 crore (Mar 2024) |
| Group AUM | >₹1 lakh crore (FY2024) |
| Branches | 5,300+ |
| Repo rate | 6.50% (2024) |