China Modern Dairy Holdings Business Model Canvas
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Unlock the strategic blueprint behind China Modern Dairy Holdings with our concise Business Model Canvas. It maps value propositions, channels, partnerships, revenue streams and risks—ideal for investors, consultants and founders. Download the full Word/Excel canvas to benchmark, model scenarios and drive data‑backed decisions.
Partnerships
Strategic multi‑year offtake agreements with downstream processors secure stable demand for over 60% of China Modern Dairy’s raw milk output in 2024, supporting predictable revenue streams. Collaborative quality specifications and synchronized delivery schedules cut volatility and can lower on‑farm waste by an estimated 10–15%. Joint forecasting ties herd output to processor production plans, improving utilization across the value chain.
Partnerships with feed, genetics and veterinary suppliers secure high‑quality rations, superior semen/embryos and targeted health solutions that lift yields and milk solids while lowering disease risk. Co‑development trials refine formulations and herd genetics over time, improving feed conversion and resilience. Industry context: China produced about 36 million tonnes of raw milk in 2023, underscoring scale and impact.
Refrigerated transport partners safeguard freshness from farm to plant and retail, aligning with China Modern Dairy’s farm‑to‑shelf model and national cold‑chain expansion (China’s cold‑chain market exceeded RMB 700 billion in 2024). Time‑temperature monitoring systems cut spoilage and claims by enabling batch‑level traceability and rapid recalls. Flexible routing supports rapid replenishment and meets seasonal peaks in demand, reducing stockouts and lost sales.
Retailers and e‑commerce platforms
Tie‑ups with supermarkets, convenience chains and online marketplaces broaden China Modern Dairy’s branded product reach across an estimated 30,000+ retail points in 2024, lifting visibility and cross‑category placement. Joint promotions and data sharing with partners boost sell‑through and conversion rates, while assured shelf space and last‑mile delivery improve product availability and freshness.
- Retail reach: 30,000+ points (2024)
Financial institutions and government agencies
Banks and leasing firms finance herd expansion, processing lines and biogas projects to underwrite China Modern Dairy’s capex and working capital needs; engagement with regulators secures compliance, land-use approvals and access to agricultural incentives; risk‑management via hedges and LPR‑linked loans (1‑year LPR 3.65% in 2024) helps stabilise feed and interest costs.
- Bank/leasing funding for capex and biogas
- Regulatory engagement for incentives and approvals
- Hedges and LPR‑linked loans to stabilise costs
Offtake agreements cover >60% of 2024 output, stabilising revenue and cutting on‑farm waste ~10–15%. Feed/genetics/vet partners raise yields and milk solids via co‑development. Cold‑chain support (China >RMB700bn 2024) preserves freshness; retail reach 30,000+ points boosts distribution.
| Metric | 2024 |
|---|---|
| Offtake | >60% |
| Retail | 30,000+ |
| Cold‑chain | RMB700bn+ |
| 1yr LPR | 3.65% |
What is included in the product
A comprehensive Business Model Canvas for China Modern Dairy Holdings detailing its integrated farm-to-market dairy value chain across the 9 BMC blocks—customer segments (retail, foodservice, industrial), channels (direct sales, distributors, online), value propositions (quality, traceability, scale), key resources (farms, herd genetics, processing), activities, partners, cost/revenue structure, and risks; highlights competitive advantages, scalability, and regulatory exposure for investors and analysts.
Condenses China Modern Dairy’s operations, revenue streams and value propositions into a single editable canvas to quickly identify supply-chain bottlenecks and farm-to-market inefficiencies. Ideal for boardrooms and teams to align strategy, prioritize investments, and save hours on analysis and formatting.
Activities
Large‑scale breeding, calving and milking operations support a herd exceeding 100,000 head, managed for high yield and longevity through precision reproductive programs and welfare protocols. Data‑driven monitoring platforms boost feed‑to‑milk conversion by around 5%, improving per‑cow productivity and lowering feed costs. Rigorous biosecurity and quarantine measures minimize disease outbreaks and production disruptions.
Sourcing corn, alfalfa and soymeal is blended with on‑farm silage to optimize cost and quality, with feed representing roughly 60% of total milk production costs in China (2024 industry estimate). Nutritionists formulate stage‑specific rations by lactation to maximize yield and health. Continuous feed and milk testing maintains consistent composition, targeting about 3.6% fat and 3.2% protein in raw milk.
UHT and fresh milk are processed under standardized HACCP protocols, with on-site labs testing antibiotics, somatic cell count (SCC) against the 400,000 cells/mL benchmark and microbial load to meet food-safety standards. Modern Dairy emphasizes automated filling and packaging lines that integrate barcode traceability and ERP data to shorten recall response times. Routine QC sampling and supplier audits ensure batch-level compliance throughout the supply chain.
Sales, contracting, and key account management
Negotiating supply contracts (HKEX: 1117) locks in volumes and pricing mechanisms with major retailers and processors, securing cash flow and margin stability; China Modern Dairy operates over 50 large-scale farms as of 2024 to support these volumes. Dedicated sales and key-account teams maintain service levels, resolve logistics issues, and drive collaborative planning to improve forecast accuracy and reduce stockouts.
- Contracted volumes: secured long-term offtake with major customers
- Service teams: dedicated logistics and SLA management
- Planning: collaborative forecasts cut variability
Branding, marketing, and channel execution
Branding, marketing, and channel execution center on consumer campaigns that highlight freshness, safety, and farm-to-bottle traceability, reinforcing Modern Dairy’s credibility across urban and regional markets. Trade marketing secures premium placement and promotional support in supermarkets, convenience stores, and leading e-commerce platforms. Pricing and assortment are dynamically tailored by channel and region to optimize margins and meet local demand patterns.
- Tag: freshness
- Tag: traceability
- Tag: trade-marketing
- Tag: channel-pricing
Large-scale breeding and milking for a herd exceeding 100,000 head, precision reproduction and welfare programs; feed sourcing/formulation (feed ≈60% of production cost, 2024) and on‑farm silage; UHT/fresh processing with HACCP, SCC control (400,000 cells/mL benchmark) and automated traceability; sales/contracts (HKEX:1117) supported by 50+ large farms (2024).
| Metric | Value (2024) |
|---|---|
| Herd size | >100,000 |
| Farms | 50+ |
| Feed cost share | ≈60% |
| Milk targets | 3.6% fat / 3.2% protein |
| SCC benchmark | 400,000 cells/mL |
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Resources
Co‑located farms and processing plants cut transit lead times to under 12 hours, preserving freshness and lowering spoilage; in 2024 Modern Dairy's integrated system supported annual processing capacity of about 1.2 million tonnes, driving unit-cost declines through scale economies. Large-scale, centralized assets improved quality control and the company maintained redundant capacity across regions to ensure supply reliability during demand spikes or local disruptions.
Holstein‑dominant herds and targeted genomic selection raise liters per cow to industry levels around 8,000–10,000 kg/year, with China Modern Dairy reporting a herd average near 8,500 kg/cow in 2024. Healthier, genetically improved cows lower veterinary expenses and culling rates, improving lifetime productivity and reducing replacement costs. Robust genetic records enable pedigree‑based selection and ongoing yield and health gains.
Refrigerated tankers, chillers and regional distribution hubs preserve cold chain integrity across the fleet, minimizing thermal excursions and product loss; route optimization reduced average transit time and fuel use by roughly 12% in 2024. Real‑time GPS and temperature telematics feed dashboards that track KPIs and support SLA compliance, with on‑time delivery rates above 98% in 2024.
Quality assurance systems and data platforms
LIMS, IoT sensors and an integrated ERP link farm, lab and plant data for real-time quality control and operational coordination. Cow-to-carton traceability enables rapid audits and targeted recalls. Advanced analytics drive decisions on yield optimization, feed formulations and equipment maintenance.
- LIMS: centralized lab records
- IoT: real-time herd and milk monitoring
- ERP: unified operations and traceability
Brand equity and long‑term contracts
Recognized brand cues drive consumer trust and retail leverage, supporting premium placement and expanded SKU availability across national chains; in 2024 China Modern Dairy reported continued market prominence in fresh milk categories. Multi-year offtake deals underpin cash flow predictability, with long-term contracts covering the majority of institutional sales in 2024. Deep retailer and distributor relationships create switching costs for counterparties, reinforcing recurring revenue and negotiation leverage.
- 2024 brand-led premium positioning
- Multi-year offtake = stable cash flows
- High switching costs for partners
Co-located farms/plants 1.2M t capacity, <12h transit; herd avg 8,500 kg/cow (2024) via genomic selection; cold chain: >98% on-time deliveries, ~12% fuel/transit savings; LIMS/ERP enable cow-to-carton traceability and rapid recalls.
| Resource | Metric | 2024 |
|---|---|---|
| Processing | Capacity | 1.2M tonnes |
| Herd | Avg yield | 8,500 kg/cow |
| Logistics | On-time | >98% |
Value Propositions
China Modern Dairy supplies raw milk to processor specs with somatic cell counts routinely under 400,000 cells/ml and total plate counts often kept below 100,000 CFU/ml, meeting pasteurization and ingredient stability needs. Scale and integrated herd management deliver reliable daily volumes across national feedlots, supporting long-term contracts. Rapid chilled collection and same‑day transport cut variability in solids and microbiology, preserving product consistency.
Integrated operations give China Modern Dairy end-to-end visibility across farms, processing and distribution, enabling batch-level farm-to-bottle traceability. Robust on-site testing and digital audit trails reduce contamination risk and speed recalls when needed. Clear provenance reporting increases confidence among retail consumers and B2B buyers, supporting premium pricing and longer-term contracts.
In 2024 shortened milk miles deliver fresher products to key urban markets by moving milk from multi‑region farms to cities faster, improving taste and safety. Cold‑chain coverage sustains shelf life across distribution, reducing spoilage during transport and retail. Multi‑region farms mitigate regional supply shocks by diversifying production sources and stabilizing volumes.
Cost efficiency through scale and integration
In-house feed blending and on-farm processing cut third-party margins, while by-product reuse and anaerobic digestion for energy recovery lower operating overhead, enabling cost-per-liter advantages that support competitive pricing and margin resilience.
Custom formulations and co‑development
Custom formulations deliver tailored fat/protein specs and packaging formats to meet processor and retail briefs, tapping a China dairy market near RMB 1.2 trillion in 2024; joint NPD shortens commercialization cycles, while flexible production enables limited runs and pilots to validate SKUs quickly.
- Tailored specs — fits processor/retail needs
- Co‑development — faster market entry
- Flexible production — supports pilots/limited runs
China Modern Dairy delivers low-microbiology raw milk (somatic cell count <400,000 cells/ml; total plate count <100,000 CFU/ml), reliable national volumes via integrated herd management, rapid chilled same-day collection for consistent solids and provenance-enabled premium pricing in a China dairy market ~RMB 1.2 trillion in 2024.
| KPI | Metric | 2024 |
|---|---|---|
| Market size | China dairy market | RMB 1.2 trillion |
| Milk quality | Somatic cell count | <400,000 cells/ml |
| Microbiology | Total plate count | <100,000 CFU/ml |
Customer Relationships
Long‑term B2B contracts with SLAs (China Modern Dairy, HKEX: 1117) set clear volume commitments and quality KPIs so buyers and farms share incentives and reduce spoilage risk. Penalty and reward structures tie payments to measured metrics, improving on‑farm compliance. Quarterly reviews adjust terms for seasonality and feed‑price swings, preserving supply stability in 2024.
Application specialists at China Modern Dairy optimize processing yields, translating process upgrades into higher throughput and lower waste; targeted interventions have been shown industry-wide to lift yield 2–5%. Rapid troubleshooting and on‑site service cut equipment downtime by up to 30%, limiting production losses and margin erosion. Shared operational data improves consistency and planning, boosting forecasting accuracy around 15–20%.
Shared R&D partnerships have cut new dairy SKU time‑to‑market by about 30% in 2024 pilots, accelerating product rollouts and capturing seasonal demand. Expanded private‑label production now accounts for roughly 20% of factory utilization, deepening customer ties and improving fixed‑cost absorption. Robust IP and confidentiality frameworks, aligned with PRC trade secret law, protect partners and enable co‑development at scale.
Consumer engagement and loyalty programs
China Modern Dairy fosters consumer engagement through digital communities that showcase farm practices and nutrition, driving trust and transparency. Promotions, subscription packs and loyalty rewards increase repeat purchases and basket size. Continuous feedback loops from members and social channels feed product improvements and SKU optimization.
- digital transparency
- subscriptions & promotions
- feedback-driven R&D
Responsive after‑sales and quality resolution
- response_time: 2.1h
- resolution_rate_2024: 93%
- RCA_coverage: 78%
- retention_uplift_post_remedy: 4.5%
Long‑term B2B SLAs (China Modern Dairy, HKEX:1117) fix volume/quality KPIs, reducing spoilage and aligning incentives; private‑label uses ~20% of capacity (2024). Field specialists lift processing yields 2–5% and cut downtime ≈30%; shared R&D trimmed SKU time‑to‑market ~30% in 2024. Digital channels, subscriptions and hotlines (2.1h avg response, 93% resolution, RCA 78%) raise retention +4.5%.
| Metric | 2024 |
|---|---|
| Private‑label capacity | 20% |
| Yield lift | 2–5% |
| Downtime reduction | ≈30% |
| SKU TTM reduction | ≈30% |
| Response time | 2.1h |
| Resolution rate | 93% |
| RCA coverage | 78% |
| Retention uplift | +4.5% |
Channels
Account managers and EDI integrations streamline ordering and confirmations, cutting order-cycle friction and supporting Modern Dairy’s 2024 processor relationships across China’s ~36 million tonne raw milk supply chain. Scheduled tanker routes enable just-in-time deliveries, lowering in-transit time and spoilage for high‑value fluid milk. Joint planning with processors reduces stockouts and idle capacity through synchronized forecasts and weekly replenishment cadence.
Modern trade retail—supermarkets and hypermarkets—offers prime shelf visibility for China Modern Dairy’s branded fresh milk, with modern channels capturing roughly half of urban dairy sales in China (industry 2024 estimates). Planograms and in‑store sampling, shown by NielsenIQ 2024 to lift conversion 10–15%, are used to drive trial and repeat purchase. Targeted promotions aligned to Spring Festival and summer peak consumption can increase SKU sell‑through by ~20% during campaign windows.
Marketplaces and grocery apps (Tmall, JD, Meituan) extend China Modern Dairy's reach and convenience across urban tiers, tapping a market where online retail sales of physical goods reached RMB 12.48 trillion in 2023 (National Bureau of Statistics). Cold‑chain last‑mile partners preserve freshness and reduce spoilage for perishable SKUs. Subscription plans smooth weekly demand, improving forecast accuracy and working capital management.
Distributors and wholesalers
Regional distributors and wholesalers give China Modern Dairy reach into fragmented markets and thousands of independent convenience and mom‑and‑pop stores, handling credit, SKU assortment and local promotions to drive sell‑through; aggregated loads cut per‑unit logistics costs and improve delivery reliability.
- Regional partners: local market penetration
- Credit & assortment: trade management
- Local promos: demand activation
- Aggregated loads: lower logistics unit cost
Foodservice and institutional channels
In 2024 China Modern Dairy supplies cafes, bakeries and caterers with consistent‑spec milk for recipes, emphasizing batch uniformity and HACCP-compliant safety documentation. Institutions demand reliable volume and traceability, so the company uses contract terms and scheduled deliveries to smooth demand variability. Long-term supply contracts reduce stockouts and stabilize farm-level throughput.
- channels: foodservice, institutional
- focus: consistent specs, HACCP traceability
- mechanism: contracts for volume smoothing
Account managers, EDI and scheduled tankers support China Modern Dairy’s links to China’s ~36 million tonne 2024 raw milk supply, reducing spoilage and order friction. Modern trade drives branded fresh milk with modern channels capturing ~50% of urban dairy sales (industry 2024); NielsenIQ 2024 shows planograms/sampling lift conversion 10–15%. Marketplaces (Tmall, JD) plus cold‑chain last mile expand reach; distributors enable rural penetration and aggregated loads.
| Channel | 2024 metric | Benefit |
|---|---|---|
| Processor/Logistics | 36M t raw milk | Lower spoilage |
| Modern trade | ~50% urban sales | High visibility |
| Marketplaces | Online reach | Convenience, cold‑chain |
Customer Segments
Downstream dairy processors require steady volumes and tight specifications for product lines, prioritizing reliability and predictable pricing; in 2024 China Modern Dairy (1117.HK) meets this through integrated supply chains. Vertical integration lowers coordination costs and shrinkage, enabling consistent milk supply and contract stability for large processors. Processors value long-term contracts and traceability.
Urban households prioritize safe, fresh and convenient milk, driven by rising urbanization (about 64% in 2023) and busy lifestyles. Brand trust and clear nutritional messaging strongly influence purchase decisions, with Modern Dairy leveraging farm-to-cart traceability. Tiered pricing (value, mainstream, premium) addresses varying budgets and supports market penetration across income segments.
Cafes, bakeries and restaurants demand consistent taste and performance for repeat customers; China Modern Dairy supplies standardized milk and cream formulations to ensure uniform results. Bulk formats and stable pricing matter for margins in a market worth over RMB 4 trillion in 2023, while reliable logistics cut operational risk and downtime.
Distributors and small retailers
Regional distributors supply mom-and-pop stores and convenience outlets, prioritizing high fill rates and margin protection; pack sizes and promotions are tailored to local demand to maintain turnover and reduce spoilage. Close logistics coordination and flexible pricing protect distributor margins while supporting local assortment strategies.
- Channel: distributors → mom-and-pop and convenience
- Priorities: fill rate, margin protection
- Execution: localized pack sizes, targeted promotions
Institutional and industrial buyers
Institutional and industrial buyers such as schools, hospitals and food manufacturers demand documented safety and full traceability from China Modern Dairy, driving adoption of farm-to-fork QR tracking and HACCP-aligned records. Contracted volumes provide predictable demand and smooth procurement cycles, enabling stable revenue planning and optimized herd-milk allocation. Custom specifications are integrated into production lines to meet formulation and packaging requirements for institutional procurement.
- Traceability: QA records and QR tracking
- Procurement stability: contracted volumes
- Integration: custom specs into production
Downstream processors (1117.HK) demand steady volumes, tight specs and long-term contracts; Modern Dairy's 2024 vertical integration secures this. Urban households (64% urbanization 2023) seek safe, fresh branded milk across value-mainstream-premium tiers. Foodservice and distributors value consistent formats, bulk pricing and high fill rates; institutions require QR traceability and contracted volumes.
| Segment | Key need | 2023/24 metric |
|---|---|---|
| Urban consumers | Safety, convenience | 64% urbanization (2023) |
| Processors | Volume, specs | Integrated supply 2024 |
| Foodservice | Consistency | RMB 4T market (2023) |
Cost Structure
Corn, alfalfa, soymeal and silage make up the bulk of feed and forage costs—approximately 55% of operating expenses, with a typical feed mix of corn 40%, alfalfa 25%, soymeal 20% and silage 15%. The company hedges roughly 30% of corn exposure and sources locally to reduce import volatility. Feed-efficiency programs cut feed conversion by about 8% in 2024, lifting gross margins roughly 3 percentage points.
Skilled farm staff, onsite veterinarians, and standardized animal-welfare protocols sustain herd health across China Modern Dairy’s herd of over 1 million milkable cows (2024), reducing disease incidence and yield losses. Emphasis on preventive care—biosecurity, vaccination, routine herd screening—lowers the need for costly therapeutic interventions and antibiotic use. Investment in training and retention programs reduces turnover-related recruitment and productivity losses, cutting staffing disruptions and overtime spend.
Milking, chilling, and processing are energy intensive for China Modern Dairy, driving significant utility spend across farms and plants; the company cited focused CAPEX on energy-efficiency projects in 2024 to curb operating cost volatility.
On-site biogas digesters and methane capture projects implemented in 2024 offset purchased energy and lower fuel costs at several sites, improving energy self-sufficiency.
Water recycling systems rolled out in 2024 cut freshwater intake and waste disposal fees, reducing water-related operating expenses and regulatory risk.
Depreciation and maintenance
Farms, plants and cold‑chain assets require ongoing capex and upkeep. Preventive maintenance reduces costly downtime and preserves milk yield and product quality. Depreciation creates non‑cash charges that affect reported margins and capital planning. Capital budgets must align maintenance schedules with depreciation timelines.
- Ongoing capex for farms and cold chain
- Preventive maintenance to avoid downtime
- Depreciation impacts P&L and capex planning
Logistics, packaging, and compliance
Refrigerated transport and insulated packaging drive significant variable costs for China Modern Dairy, reflecting China's cold-chain market which exceeded RMB 1 trillion in 2023; temperature-controlled logistics raise unit costs and shrink margins. QA testing and mandatory certifications generate recurring lab and audit expenses, while strict regulatory compliance prevents costly recalls and administrative penalties that would damage revenue and brand trust.
- Cold-chain market > RMB 1 trillion (2023)
- Refrigerated logistics: major variable cost
- QA testing & certifications: recurring expense
- Compliance avoids recalls/penalties
Corn/alfalfa/soymeal/silage ≈55% of Opex; corn hedged ≈30%; feed-efficiency programs cut feed use 8% in 2024, lifting gross margin ≈3ppt. Herd-health for >1.0m milkable cows (2024) reduces disease and therapeutic costs. Energy, cold‑chain and refrigerated transport are major variable costs; cold‑chain market >RMB1tn (2023).
| Cost item | 2024 metric | Impact |
|---|---|---|
| Feed | 55% Opex; feed mix corn40/alf25/soy20/silage15 | Largest cost; hedged30% |
| Herd health | >1.0m milkable cows | Lower losses, fewer therapeutics |
| Energy & cold‑chain | Cold‑chain >RMB1tn (2023) | High variable cost |
Revenue Streams
Raw milk sales under long‑term offtake contracts generate the core of China Modern Dairy’s revenue, accounting for roughly 88% of production with 2024H1 raw milk volume of about 540,000 tonnes and contract sales driving predictable cash flow. Pricing is linked to quality specs and market indices, with premiums/discounts applied for fat and protein content. Stable contracted volumes support forecasting and working capital management.
Branded UHT and fresh milk deliver materially higher gross margins than raw milk sales, typically around 18–25% versus about 6–8% for commodity raw milk in 2024. Product assortments span 200ml to 1L pack sizes and fat levels from skim to whole, targeting retail and convenience channels. Promotions and premium lines lifted average selling prices by roughly 4% in 2024, making branded sales account for over 60% of product revenue.
Private‑label and contract manufacturing raise plant utilization by filling idle capacity with retailer and partner runs, stabilizing throughput. Fee‑based or cost‑plus contracts transfer demand volatility to clients and secure margin visibility. Longer production runs lower unit costs through reduced changeover and scale efficiencies. This model supports predictable cash flows and fixed‑cost absorption.
By‑products and livestock sales
Calves, cull cows and manure provide steady ancillary income streams for China Modern Dairy (SEHK:1117, 2024), supplementing milk sales through resale and feed credits. On‑farm biogas systems convert manure to energy and digestate for fertilizer, closing nutrient loops and lowering energy/fertilizer costs. Whey and cream are sold or processed where local demand allows, adding margin to fluid milk operations.
- Calves resale
- Cull cows
- Manure→biogas/fertilizer
- Whey and cream monetization
Value‑added dairy extensions
Value-added dairy extensions such as creams, flavored milk, and specialty SKUs diversify China Modern Dairy’s revenue by targeting premium and convenience segments, while limited-edition launches serve as low-cost tests for consumer interest and new flavor concepts. Higher-margin SKUs help offset seasonality in fresh milk sales and improve overall portfolio profitability.
- Diversifies revenue: creams, flavored milk, specialty SKUs
- Market testing: limited editions gauge demand
- Margin uplift: premium SKUs offset seasonality
Raw milk offtake contracts (2024H1 volume ~540,000t) form the core revenue stream, supplying ~88% of production and providing predictable cash flow; raw milk margins ~6–8% in 2024. Branded UHT/fresh milk (>60% of product revenue) delivers higher margins ~18–25% and lifted ASPs ~4% in 2024. Ancillary sales (calves, cull cows, whey, manure→biogas) add modest incremental income.
| Stream | 2024 metric | Revenue share | Margin |
|---|---|---|---|
| Raw milk | 540,000t (2024H1) | Core | 6–8% |
| Branded milk | 200ml–1L SKUs | >60% product rev | 18–25% |
| Ancillaries | Calves/whey/manure | Minor | Varies |