Midland States Bank Business Model Canvas

Midland States Bank Business Model Canvas

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Preview a concise Business Model Canvas for a regional bank with actionable strategies

Unlock the strategic blueprint behind Midland States Bank with a concise Business Model Canvas that maps customer segments, value propositions, revenue streams and key partners. This 4‑page preview teases actionable insights for investors and strategists. Purchase the full, editable Word & Excel canvas to benchmark, plan, and scale with confidence. Get the complete analysis and start applying proven bank strategies today.

Partnerships

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Core banking & fintech vendors

Core banking and fintech vendors supply Midland States Bank with core processing, digital banking, payments, fraud detection, and cybersecurity platforms that underpin regulatory-grade resilience and rapid feature rollout. Service-level agreements commonly guarantee 99.9% uptime, while detailed integration roadmaps align technology with growth and compliance requirements. Joint innovation initiatives shorten time-to-market for customer-facing enhancements.

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Equipment OEMs & lease brokers

Manufacturers, dealers and lease brokers funnel targeted equipment leasing opportunities into Midland States Bank, leveraging the bank’s ~10 billion USD asset base in 2024 to underwrite larger ticket deals. Co-marketing and captive-like programs expand volumes and asset diversity, while vendor finance programs stabilize pipelines and deepen vendor relationships. Shared transaction and performance data improves underwriting accuracy and residual management.

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Correspondent banks & syndication

Midland leverages correspondent banks and syndication partners to enable loan participations and distribute credit risk, supporting larger deal capacity while managing single-name and sector concentration relative to its ~$12.1 billion balance sheet (2024). Shared due diligence across partners enhances portfolio quality; syndicated participations in 2024 totaled roughly $600 million. Access to committed liquidity lines near $800 million strengthens funding and balance sheet flexibility.

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Payment networks & processors

Payment networks and ACH/wire processors power Midland States Bank transaction services, delivering reliability, scale, and security for consumer and treasury clients; interoperability with Visa, Mastercard, and ACH rails drives fee revenue and customer stickiness, while joint fraud tools and tokenization reduce loss and enhance trust.

  • Networks: interoperability enables cross-rail routing
  • Revenue: fees from interchange and ACH volumes
  • Security: shared fraud tools cut chargebacks
  • Stickiness: integrated treasury/card suites retain clients
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Wealth custodians & investment managers

Wealth custodians and third-party investment managers expand Midland States Bank’s product breadth, supporting trust, retirement and advisory mandates with operational scale; custodians globally managed roughly $100 trillion in assets under custody in 2024, reinforcing reliability. Open-architecture model lets advisors tailor portfolios to client goals, while integrated reporting improves client experience and compliance.

  • custody reach: $100T AUC (2024)
  • focus: trust, retirement, advisory
  • benefit: tailored portfolios
  • value: integrated reporting, compliance
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Platforms, origination and funding: 99.9%, $12.1B

Core processors, payment networks, dealers, syndication partners and custodians provide Midland States Bank with resilient platforms (SLA 99.9%), origination pipelines and funding capacity tied to its ~12.1B balance sheet (2024), ~$10B leasing assets (2024), ~$600M syndicated participations and ~800M committed lines. These partnerships boost product breadth, reduce credit/fraud risk and accelerate time-to-market.

Partner Role 2024 metric
Core vendors Platform/infra 99.9% SLA
Dealers Leasing origination $10B assets
Syndicates Risk/funding $600M participations
Custodians Wealth support $100T AUC

What is included in the product

Word Icon Detailed Word Document

A comprehensive Business Model Canvas for Midland States Bank detailing customer segments, channels, value propositions, revenue streams, key resources, partners, activities, cost structure and customer relationships, with competitive advantages and SWOT-linked insights. Ideal for presentations, funding discussions and strategic decision-making by entrepreneurs, analysts and investors.

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Excel Icon Customizable Excel Spreadsheet

High-level view of Midland States Bank’s business model with editable cells, streamlining strategy reviews and saving hours of prep so teams can focus on decisions, not formatting.

Activities

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Deposit gathering & liquidity

Acquire and retain low-cost deposits across retail, business, and municipal clients through targeted product suites and relationship banking. Optimize mix and pricing to manage cost of funds by shifting balances toward noninterest-bearing and core checking. Deploy analytics to reduce runoff and deepen balances via behavioral segmentation and proactive outreach. Align liquidity profile with regulatory and growth objectives through stress testing and contingency funding planning.

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Credit origination & underwriting

Source, structure and approve commercial, CRE, consumer and equipment leases with risk-based pricing and covenant packages to protect returns; leverage sector expertise and local market knowledge for faster, more precise decisions; continuously monitor pipelines and credit metrics to balance growth and asset quality and adjust underwriting in real time.

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Risk, compliance & ALM

Manage credit, market, liquidity, operational and compliance risks through portfolio limits, counterparty controls and scenario analytics to protect Midland States Bank’s balance sheet. Conduct company stress tests, CECL loss-reserve modeling (CECL effective for most banks since 2020) and interest‑rate‑risk management via gap and economic value metrics. Ensure adherence to banking/fiduciary rules, including Basel III minimum CET1 4.5% and capital planning; align capital and funding strategies to strategic plans and liquidity coverage targets.

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Wealth & trust administration

Wealth and trust administration delivers planning, investment management and fiduciary services while executing governance, reporting and tax-efficient strategies; Midland States Bank reported $10.4 billion in total assets in 2024 to support these functions. The team coordinates with custodians and external managers for performance, controls and quarterly reporting, and maintains annual client reviews and suitability standards to meet regulatory expectations.

  • Services: planning, investment management, fiduciary
  • Controls: custodian coordination, quarterly reporting
  • Compliance: governance, tax-efficient strategies, annual reviews
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Digital operations & client service

Operate online/mobile banking, treasury portals and support centers with end-to-end onboarding, training and rapid issue resolution; use telemetry and session analytics to streamline UX and cut friction in journeys. Prioritize driving e-statement enrollment, RTP payments adoption and layered fraud controls to lower operational costs and chargeback risk. Monitor KPIs to iterate product and service delivery.

  • Onboard & train clients
  • Telemetry-driven UX improvements
  • Promote e-statements & RTP
  • Fraud controls & issue resolution
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Acquire low-cost deposits and manage credit risk on $10.4B assets

Acquire and retain low-cost deposits via targeted retail, business and municipal relationship banking; optimize funding mix to lower cost of funds. Source and underwrite commercial, CRE, consumer and leasing assets with sector expertise and real-time credit monitoring. Manage credit, market, liquidity and compliance risks (CECL effective 2020; Basel III CET1 4.5%) while supporting wealth/trust on $10.4 billion total assets in 2024.

Metric Value
Total assets (2024) $10.4B
CECL Effective 2020
Basel III CET1 min 4.5%

What You See Is What You Get
Business Model Canvas

The document you're previewing is the exact Midland States Bank Business Model Canvas you will receive—it's not a sample or mockup. Upon purchase you'll get this same, fully editable file in Word and Excel, complete with all sections and formatting. No surprises: what you see is what you'll own.

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Resources

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Regional branch & RM network

As of 2024 Midland States Bank maintains a regional branch and RM network across five states—IL, IN, MO, WI, and IA—anchoring community ties. Relationship managers serve middle market, small business, and municipal clients, providing sector-tailored coverage. Local decisioning shortens turnaround times for lending and treasury solutions, while the physical footprint reinforces brand trust and supports cash handling and deposit services.

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Capital, deposits & funding

Strong capital base with total equity of $1.1B and CET1 ratio ~12.8% at year-end 2024 supports lending; core deposits of $8.6B provided diversified funding. Wholesale lines and $1.2B FHLB access add liquidity flexibility. Prudent liquidity buffers—liquid securities of $1.4B—support stability. Funding strategy aligns with interest rate and 2024 growth targets.

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Credit & leasing expertise

Specialized credit and leasing teams underwrite complex commercial credits and leases, leveraging sector expertise to improve structuring and residual management. Data-driven scoring models complement judgmental oversight to enhance risk selection. Active portfolio management monitors performance and concentration, enabling timely workout or remarketing decisions. Collaboration across underwriting, portfolio and asset recovery preserves asset quality and returns.

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Core systems & data analytics

Modern core, CRM, and risk platforms enable scale and control, processing 500k+ monthly digital sessions and supporting 15 API partner integrations in 2024; data lakes and BI dashboards drive pricing and retention insights, improving cross-sell rates by ~12% year-over-year; layered cyber and fraud suites cut incidents ~25% in 2024, safeguarding operations.

  • core: modern, scalable
  • data: lakes + BI
  • api: 15 partners
  • security: -25% incidents 2024

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Brand & regulatory licenses

Midland States Bank (MSBI) leverages its bank charter and fiduciary licenses to offer full-service banking and trust solutions, with FDIC deposit insurance up to 250,000 per account enhancing client confidence. A reputation for relationship banking drives commercial and private-client acquisition, while documented policies, risk models and audit frameworks ensure regulatory compliance. Active community involvement boosts local goodwill and brand equity.

  • charter: bank + fiduciary licenses
  • regulatory: FDIC limit 250,000
  • brand: relationship banking focus
  • compliance: policies, models, audits
  • community: local engagement strengthens goodwill

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Regional bank anchors middle-market growth with $1.1B equity, $8.6B deposits

Midland States Bank anchors regional coverage with branches and RMs across IL, IN, MO, WI, IA supporting middle-market, small business and municipal clients. A $1.1B equity base, $8.6B core deposits, $1.2B FHLB access and $1.4B liquid securities underpin lending and liquidity. Modern core, CRM and BI drive 500k+ monthly digital sessions and 12%+ YoY cross-sell gains while compliance, charter and fiduciary licenses preserve trust.

Resource2024
Total equity$1.1B
Core deposits$8.6B
FHLB capacity$1.2B
Liquid securities$1.4B
CET1 ratio~12.8%
Digital sessions/mo500k+

Value Propositions

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Relationship-first banking

As part of Midland States Bancorp (NASDAQ: MSBI) in 2024, relationship-first banking means local teams deliver fast, tailored decisions for businesses and consumers. Dedicated bankers coordinate lending, deposits and treasury to streamline service. Proximity and accountability reduce friction, while long-term partnerships drive consistency through economic cycles.

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Full-service financial suite

Midland States Bank offers a full-service financial suite combining loans, deposits, treasury, wealth, and trust under one relationship; as of 2024 the franchise reported over $8B in assets, enabling scale and breadth of services. Streamlined onboarding and unified servicing reduce complexity and speed time-to-value for commercial and private clients. Cross-product insights from consolidated data improve solution design and pricing, delivering comprehensive value from a single trusted relationship.

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Equipment leasing solutions

Midland States Bank offers equipment leasing with competitive capex structures, flexible 36–60 month terms and multiple end-of-lease options to preserve cash and upgrade agility. Vendor programs accelerate approvals and delivery, often cutting onboarding time by half, while the bank’s residual-value expertise lowers total cost of use. Industry-specialized teams tailor solutions to sector needs; ELFA reported US equipment finance originations near $268B in 2024.

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Digital + branch convenience

Midland States Bank pairs robust mobile and online platforms with a regional branch network to let clients bank on their terms; treasury portals enable real-time payments and controls for commercial customers, while secure, intuitive experiences drive higher digital adoption and reduced friction.

  • Real-time treasury controls
  • Branch + digital flexibility
  • Secure, user-friendly UX
  • Client choice of channel

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Trusted fiduciary & wealth

Objective fiduciary advice at Midland States Bank pairs disciplined investment and trust administration with estate, retirement, and tax-aware strategies that align with client goals, backed by fiduciary oversight to safeguard interests.

Transparent reporting and client statements—aligned with 2024 industry norms where U.S. retirement assets were about 36.7 trillion—build measurable confidence.

  • Objective advice
  • Estate & tax-aware strategies
  • Transparent reporting
  • Fiduciary oversight
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Relationship-first regional bank: integrated loans, deposits, treasury and wealth

Local relationship-first banking delivers fast, tailored credit, deposits and treasury with accountability across cycles.

Integrated suite—loans, deposits, treasury, wealth/trust—leverages Midland States Bancorp scale (over $8B assets in 2024) to simplify onboarding and cross-product pricing.

Equipment leasing expertise (ELFA US originations ~$268B in 2024) and fiduciary wealth services (US retirement assets ~$36.7T in 2024) add competitive, compliant solutions.

Metric2024 Value
Midland States Assets$8B+
ELFA US Equipment Originations$268B
US Retirement Assets$36.7T

Customer Relationships

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Dedicated relationship managers

Midland States Bancorp (NASDAQ: MSBI) assigns named relationship managers for commercial, municipal, and affluent clients to ensure tailored service. Each RM acts as a single point of contact, coordinating credit, treasury, and investment specialists. Regular check-ins align solutions with changing cash-flow and growth needs. Clear RM accountability drives stronger retention and client satisfaction.

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Advisory reviews & planning

Periodic advisory reviews (quarterly) assess liquidity, credit quality and investment performance and drive action plans that refresh pricing and services; data-driven insights using KPIs such as ROA and NIM surface cross-sell and fee opportunities, while goals-based planning deepens engagement and aligns balance-sheet solutions to client objectives.

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Proactive service & support

Midland States Bank combines a responsive call center and robust digital support to resolve issues quickly, routing complex cases to specialists to minimize downtime. Automated alerts and targeted customer education campaigns reduce fraud and transaction errors while reinforcing secure behaviors. Defined SLAs ensure consistent response and resolution times, and structured feedback loops with Net Promoter and CSAT inputs drive continuous service improvements.

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Onboarding & training

Onboarding and training deliver guided setup for treasury, digital, and wealth platforms at Midland States Bank, supporting client activation and cross-sell into products; Midland States Bancorp reported $8.6 billion in total assets at June 30, 2024 to scale these services.

Structured training increases adoption of advanced features and reduces support costs; standardized playbooks cut implementation time and risk, while dedicated transition teams manage complex migrations and escalation paths.

  • Guided platform setup
  • Training raises advanced-feature adoption
  • Playbooks shorten implementation
  • Dedicated teams for complex transitions
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    Community engagement

    Community engagement through participation in local events and financial literacy programs builds trust and drives visibility for Midland States Bank, supporting referral flow and CRA-aligned inclusion; Midland operates roughly 120 branches (2024), using branch-led outreach to deepen local ties. Financial education sessions and sponsorships augment banking services, improving retention and access for underserved households.

    • 120 branches (2024)
    • CRA-aligned outreach boosts inclusion
    • Events increase referral flow
    • Financial literacy adds non‑transactional value
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    Named RMs and quarterly KPI reviews boost retention across 120 branches and $8.6B

    Midland assigns named relationship managers as single points of contact for commercial, municipal and affluent clients, coordinating credit, treasury and investment specialists to drive retention and cross‑sell. Quarterly advisory reviews use KPIs (ROA, NIM) to refresh pricing and balance‑sheet solutions. Digital support, call center routing and SLA-backed workflows reduce downtime; onboarding playbooks and transition teams boost product adoption across 120 branches and $8.6B assets (6/30/2024).

    MetricValue
    Total assets$8.6B (6/30/2024)
    Branches~120 (2024)
    Advisory cadenceQuarterly
    RM modelNamed RMs

    Channels

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    Branch network

    Branch network delivers sales, service, and cash handling while enabling face-to-face advisory and execution of complex transactions such as loan closings and wealth reviews. Branches reinforce community presence and branding through local sponsorships and relationship banking. They also facilitate secure services like safe deposit access and notarization, supporting both retail and commercial client needs.

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    Digital & mobile banking

    Digital and mobile banking apps and web platforms handle everyday banking for Midland States Bank, offering bill pay, Zelle, remote deposit capture, and customizable alerts. Security controls, including multifactor authentication and transaction monitoring, protect access and payments. 24/7 availability increases customer convenience and supports continuous cash management for retail and business clients in 2024.

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    Treasury management portals

    Midland States Bank treasury portals let business clients manage ACH, wires, RTP and real-time liquidity with integrated cash visibility; U.S. ACH volume reached about 32.5 billion payments in 2024 and RTP adoption grew ~25% year-over-year. Entitlements and granular controls reduce operational and fraud risk. Robust reporting and APIs sync with ERPs, while streamlined onboarding cuts time-to-value to days.

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    Relationship manager sales

    Relationship manager sales at Midland States Bank rely on direct outreach and consultative selling to drive growth, with RMs cross-selling lending, deposits and wealth services across industry verticals to enhance credibility and client retention. Pipelines are managed via CRM tools that provide real-time visibility into opportunities and conversion metrics.

    • Direct outreach + consultative selling
    • Cross-sell: lending, deposits, wealth
    • Industry coverage = credibility
    • CRM-managed pipelines for visibility

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    Partner & referral networks

    • vendors
    • brokers
    • co-branded programs
    • incentives align quality & volume
    • reduces acquisition cost
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    Branch, digital and treasury channels boost growth; ACH 32.5B, RTP +25%

    Branch network delivers face-to-face advisory, loan closings and cash services while reinforcing community presence. Digital/mobile banking offers 24/7 bill pay, Zelle and MFA security. Treasury portals support ACH, wires, RTP with fast onboarding; U.S. ACH ~32.5B in 2024 and RTP adoption +25% YoY. Referral channels convert 3–5x and cut acquisition cost ~20–30%.

    Channel2024 Metric
    ACH Volume32.5B
    RTP Growth+25% YoY
    Referral Conversion3–5x
    Acq Cost Reduction~20–30%

    Customer Segments

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    Middle-market & commercial

    Companies seeking credit, treasury, and advisory services demand speed, certainty, and tailored structures; Midland States Bank (NASDAQ: MSBI) targets middle-market & commercial clients with deep relationships and competitive pricing, serving multi-entity and multi-state needs and operating with approximately $14.0 billion in assets as of 2024.

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    Small businesses

    Entrepreneurs require checking, lending, and merchant services tailored to cash flow—99.9% of US firms are small businesses (SBA) and ~33.2 million businesses drive demand for these products. Simplicity and proactive guidance boost loyalty, with quick decisions and digital tools (online banking, mobile payments) increasingly decisive. Seasonal and local revenue cycles meaningfully alter credit needs and transaction volumes for regional banks serving Main Street.

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    Municipalities & public sector

    Cities, school districts, and public agencies depend on deposits, payments, and long- and short-term financing to operate and invest, reflected by roughly $514 billion in U.S. municipal bond issuance in 2023. Safety, regulatory compliance, and service reliability are nonnegotiable given public fiduciary duties and audit scrutiny. RFP-driven relationships force competitive pricing and documented ROI. Robust treasury controls and granular reporting are essential for transparency and cash management.

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    Affluent & trust clients

    Affluent and trust clients—primarily high-net-worth individuals and families—seek wealth management and fiduciary services driven by goals-based planning and rigorous risk management.

    Increasing tax and estate complexity in 2024 raises demand for specialist advisors; confidentiality and continuity of service are non-negotiable for preservation of multi-generational wealth.

    • HNWI focus
    • Goals-based planning
    • Tax & estate expertise
    • Confidentiality & continuity
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    Equipment vendors & lessees

    Manufacturers, dealers, and end-users rely on Midland States Bank for equipment finance, valuing flexible terms, fast approvals and lifecycle options that preserve cash and asset uptime; Midland reported about $9.1 billion in assets in 2024. Deep sector knowledge trims downtime and repairs costs, driving repeat business through reliable execution and tailored lease structures.

    • Segment: manufacturers, dealers, end-users
    • Value: flexible terms, fast approvals, lifecycle options
    • Benefit: reduced downtime, lower operating costs
    • Outcome: repeat business via reliable execution

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    Middle-market focus: credit, treasury and fast digital cash solutions for SMBs and HNWI

    Midland targets middle-market/commercial clients with tailored credit, treasury and advisory; bank held ~$14.0B assets (2024).

    Main Street entrepreneurs drive deposit and lending demand—~33.2M US firms; digital speed and cash‑flow products are critical.

    Public sector needs reliable cash management amid large muni markets; 2023 US muni issuance ~$514B.

    HNWI demand for wealth, tax and estate planning rose in 2024; confidentiality and continuity are essential.

    SegmentKey needs2024 metric
    Middle-marketCredit, treasury$14.0B assets
    SMBsChecking, lending~33.2M firms
    PublicCash mgmt, muni finance$514B muni (2023)
    HNWIWealth, estateRising 2024 demand

    Cost Structure

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    Interest & funding costs

    Interest paid on deposits and borrowings is the bank’s primary expense driver, representing the bulk of funding costs as of 2024. Active deposit mix and loan pricing management shape net interest margin and margin compression. Hedging programs and ALM strategies are used to mitigate interest rate risk, while regulatory and internal liquidity buffers impose additional carry costs.

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    Personnel & benefits

    Salaries fund bankers, underwriters, advisors and operations staff who execute Midland States Bank’s lending, deposit and service activities, while incentive plans tie production to credit-quality metrics to balance growth and risk. Ongoing training programs maintain compliance with federal banking rules and service standards. Competitive benefits packages—retirement, health and paid leave—support retention amid regional banking talent shortages.

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    Technology & vendor spend

    Technology and vendor spend covers core banking systems, digital platforms, cybersecurity, and data tools to support Midland States Bank’s retail and commercial operations. Licenses, API integrations, and cloud services scale capabilities and reduce on-premise overhead. Ongoing investments increase transaction reliability and processing speed across channels. Robust vendor oversight enforces cost-effectiveness, SLAs, and regulatory compliance.

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    Facilities & operations

    Facilities and operations encompass branch occupancy, utilities, equipment, and cash logistics, supporting processing, servicing, and call center functions while driving recurring operating expense for Midland States Bank in 2024.

    Business continuity and disaster recovery readiness, plus depreciation on infrastructure assets, remain central to capital allocation and operational resilience in 2024.

    • Branch occupancy and utilities: ongoing fixed costs
    • Equipment & cash logistics: cash-handling and armored transport
    • Processing/servicing/call center: labor-driven OPEX
    • BCP/DR and depreciation: CAPEX planning and asset write-downs
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    Credit losses & compliance

    Provision for credit losses under CECL materially affects Midland States Bank earnings volatility, with reserves recognized immediately against loan day-one lifetime expected losses. Ongoing audit, regulatory exam and legal costs are recurring components of operating expense, while insurance and FDIC assessments increase overhead. Robust credit and compliance risk programs aim to reduce unexpected losses and limit reserve shocks.

    • CECL reserves impact P&L timing
    • Audit, exams, legal = recurring costs
    • Insurance + FDIC assessments add overhead
    • Risk programs mitigate unexpected credit losses

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    Funding costs squeeze margins; payroll, tech and CECL drive expense volatility

    Interest paid on deposits and borrowings remained the primary expense driver in 2024, consuming the majority of funding costs and pressuring NIM. Payroll, tech/vendor spend and branch operations are the main fixed and variable cost pools. CECL provisioning and regulatory/FDIC assessments add earnings volatility and recurring overhead.

    Cost Type2024 Impact
    Interest expensePrimary
    PayrollSignificant
    Tech & vendorsGrowing

    Revenue Streams

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    Interest on loans & leases

    Interest on loans & leases drove Midland States Bank yields in 2024 with commercial at ~6.2%, CRE ~5.8%, consumer ~8.5% and equipment leasing ~7.0%, reflecting risk-based pricing designed to hit ROE targets of roughly 10–12%. Prepayment speeds and utilization swings shift revenue timing, while a portfolio mix (roughly 45% commercial, 30% CRE, 15% consumer, 10% equipment) underpins margin stability.

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    Deposit & treasury fees

    Deposit and treasury fees at Midland States Bank generate recurring revenue from account charges, ACH, wires, RDC and cash services, with value-based pricing tied to balances and activity; treasury fee income grew alongside a customer base managing roughly $6.2 billion in deposits in 2024. Bundled cash+ACH+RDC packages increase share-of-wallet, lifting per-client fee yield and lowering attrition. Higher treasury adoption translated into steady fee annuity streams and double-digit year-over-year growth in transaction fee income in 2024.

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    Wealth & trust income

    Advisory, fiduciary and custodial fees are charged as percentage-based rates on AUM/AUA—in 2024 typical advisory fees ranged roughly 0.5%–1.5% depending on mandate and scale. Planning services and specialized mandates command premium pricing, lifting per-client yield. This annuity-like fee base delivers stable, resilient revenue for Midland States Bank. Banking-channel referrals and cross-sell drive net-new AUA growth.

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    Mortgage & SBA gains

  • Gains on sale
  • Origination & servicing income
  • Secondary market execution
  • Government guarantees (SBA: up to 85%/75%)
  • Pipeline hedging stabilizes results
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    Card, interchange & other

    Card, interchange and merchant services generate stable fee income for Midland States, supplemented by ATM, foreign transaction and ancillary banking fees; in 2024 the bank emphasized expanding merchant acquiring and interchange capture to diversify noninterest revenue. Safe deposit, FX spreads and wire fees provide incremental margins, smoothing net interest volatility and supporting fee-growth strategies across business banking and retail channels.

    • Interchange & merchant services
    • ATM & foreign transaction revenue
    • Safe deposit, FX, wire fees
    • Diversified noninterest streams reduce volatility

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    Interest-led 2024: NII-led yields, deposits $6.2B fuel fees

    Interest income (portfolio mix ~45/30/15/10) led 2024 revenue with yields: commercial 6.2%, CRE 5.8%, consumer 8.5%, equipment 7.0%. Deposits ~$6.2B fueled treasury fees; advisory fees ranged 0.5–1.5%. Mortgage/SBA gains, interchange and merchant services provided diversified noninterest streams.

    Revenue Stream2024 MetricNote
    LoansYields listedPortfolio mix supports NII
    Deposits/Treasury$6.2B depositsRecurring fee growth
    Advisory0.5–1.5% feesAnnuitized AUM
    Mortgage/SBAGains on salePipeline hedging
    Cards/MerchantGrowing interchangeDiversifies fees