Metropolitan Bank & Trust Business Model Canvas
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Explore Metropolitan Bank & Trust’s strategic blueprint in a concise Business Model Canvas that maps customer segments, value propositions, channels, and revenue levers. See how partnerships and cost structure enable scale and resilience. Ready for benchmarking or investor decks—download the full, editable Canvas to unlock detailed, actionable insights and start applying them today.
Partnerships
Partnership with Bangko Sentral ng Pilipinas secures Metrobank licensing, prudential oversight and alignment with monetary policy. Coordination with PDIC (deposit insurance up to PHP 500,000) and credit bureaus strengthens depositor confidence and credit-risk assessment. Engagement with industry associations advances advocacy and operational standards, together underpinning trust and systemic stability.
Alliances with Visa (about 3.8 billion cards globally) and Mastercard (about 2.9 billion) plus local rails BancNet and PESONet/Instapay enable Metrobank card issuance and seamless domestic real-time payments, expanding acceptance across millions of merchants. These partnerships shorten time-to-market for new payment features through standardized certification and APIs, and scale efficiencies reduce per-transaction processing costs.
Correspondent and international banks enable Metrobank to execute cross-border payments, trade finance and treasury liquidity management, supporting corporate and retail international needs. In 2024 Metrobank leveraged partners across key remittance corridors amid Philippines OFW inflows of about $38.1 billion. Shared compliance frameworks streamline AML/KYC, reducing onboarding time and operational risk. The network expands reach into priority markets for remittances and trade.
Fintechs & technology vendors
Collaborations with fintechs power Metrobank’s digital onboarding, fraud detection, and open banking integrations, enabling faster account opening and real-time risk scoring; APIs and co-innovation accelerate feature delivery and embedded finance with merchants and platforms as of 2024.
- Fintech partnerships: digital onboarding & fraud
- Vendors: core banking, cloud, cybersecurity
- APIs: embedded finance
- Co-innovation: faster feature cycles
Insurers & investment houses
Bancassurance partnerships expand Metrobank’s protection suite for retail and corporate clients, while asset managers underpin trust services, UITFs and wealth solutions, enhancing product depth and client retention. Co-distribution boosts wallet share and fee income, and risk-sharing with insurers and investment houses improves capital efficiency and underwriting capacity.
- Bancassurance: broader protection
- Asset managers: trust, UITFs, wealth
- Co-distribution: higher fees, wallet share
- Risk-sharing: capital efficiency
Metrobank’s key partnerships with BSP and PDIC ensure regulatory compliance and depositor protection (PDIC cover PHP500,000), while industry groups strengthen standards. Card and payments alliances (Visa ~3.8B, Mastercard ~2.9B, BancNet/Instapay/PESONet) scale digital acceptance and lower per-transaction costs. Correspondent banks, fintechs, insurers and asset managers support remittances (~$38.1B OFW inflows 2024), open banking and wealth distribution.
| Partner/Area | Key metric (2024) |
|---|---|
| BSP / PDIC | PDIC cover PHP500,000 |
| Card Networks | Visa 3.8B, Mastercard 2.9B |
| Remittances | Philippines OFW inflows $38.1B |
What is included in the product
A comprehensive Business Model Canvas for Metropolitan Bank & Trust covering customer segments, channels, value propositions, revenue streams and key resources across the 9 classic BMC blocks, with linked competitive advantages and SWOT insights—ideal for presentations, investor discussions, and strategic decision-making.
High-level view of Metropolitan Bank & Trust’s business model with editable cells, relieving pain by making complex banking strategy easy to map and update. Quickly identify core components in a one-page snapshot for faster decision-making and team alignment.
Activities
Acquiring and servicing CASA and time deposits anchors Metrobank’s funding mix, supporting its position as the third-largest bank in the Philippines by assets. Operating payments, cards, and cash management drives daily customer engagement and fee income. Active liquidity management optimizes cost of funds and liquidity buffers. Advanced customer analytics deepens deposit relationships and cross-sell opportunities.
Origination covers consumer, SME, and corporate loans with a diversified portfolio approaching PHP 1.2 trillion in 2024. Robust credit scoring, collateral management, and dynamic pricing balance growth and risk, keeping reported NPLs near 1.8% in 2024. Continuous portfolio monitoring and focused collections sustained asset quality. Sectoral policies reflect a calibrated risk appetite across industries.
Enterprise risk management at Metropolitan Bank & Trust covers credit, market, liquidity and operational risks with governance aligned to BSP and Basel standards; AML screening, transaction monitoring and sanctions checks protect integrity and reportable suspicious transactions to AMLC. Regulatory reporting ensures compliance and stress testing informs capital planning and contingency funding.
Digital product development
Designing and iterating mobile, online, and API services improves user experience and supports Metrobank’s retail scale—assets exceeded PHP 3 trillion in 2024. Robust cybersecurity and resilience engineering protect uptime and customer data against rising threats. Data science enables personalization and fraud prevention through real-time models. Agile delivery accelerates feature releases and time-to-market.
- product: mobile, online, API
- security: cyber & resilience
- data: personalization & fraud detection
- delivery: agile CI/CD
Treasury & capital markets
Treasury & capital markets at Metropolitan Bank & Trust manage liquidity buffers and investment securities to optimize yield while operating in a 6.50% BSP policy rate environment (2024). FX, derivatives and trading desks support client hedging and add trading income. Capital and ALM balance duration, rate and funding risks; pricing steers balance-sheet strategy.
- 2024 BSP policy rate: 6.50%
- FX/derivatives: client hedging + trading income
- ALM focus: duration, rate, funding risk
Metrobank acquires and services CASA/time deposits, powers payments/cards and cash management, and executes active liquidity and ALM to optimize funding. It originates consumer, SME and corporate loans (~PHP 1.2T in 2024) with NPLs ~1.8% (2024). Enterprise risk, AML, regulatory reporting and stress testing align with BSP/Basel; digital, cybersecurity and data science drive CX and fraud prevention.
| Metric | 2024 |
|---|---|
| Total assets | >PHP 3.0T |
| Loans | ~PHP 1.2T |
| NPL ratio | ~1.8% |
| BSP policy rate | 6.50% |
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Business Model Canvas
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Resources
Metrobank's extensive domestic footprint—1,007 branches and 3,075 ATMs as of 2024—provides wide accessibility and strong brand presence. ATMs support cash services and card usage across retail and corporate client segments. International offices in Hong Kong, Singapore, China and New York extend reach to key markets. Physical distribution underpins trust for complex, relationship-driven transactions.
Metropolitan Bank & Trusts mobile and online banking deliver 24/7 self‑service to a market with about 73% internet penetration in the Philippines (2024), while corporate e‑banking supports cash‑management and trade flows. Open APIs enable partner ecosystem integrations; scalable infrastructure targets 99.9% uptime and cloud scalability to handle peak transaction volumes.
Metrobank’s strong reputation, built over 60+ years since its 1962 founding, drives acquisition and retention and keeps it ranked among the top three Philippine banks by assets in 2024. Its large, diversified corporate and retail client base provides stable funding and rich cross‑sell opportunities. Longstanding relationships create meaningful switching costs while consistently high service quality reinforces customer loyalty.
Capital, liquidity & balance sheet
Adequate capital underpins Metrobank’s growth and shock absorption, with 2024 consolidated CAR about 15.2% and total assets near PHP 3.25 trillion, supporting credit expansion. Diversified funding and a CASA ratio around 65% reduce funding cost and concentration. A securities portfolio (~PHP 400bn) supplies liquidity and interest income while collateral and guarantees enhance credit risk mitigation.
- CAR: 15.2%
- Total assets: PHP 3.25T
- CASA: 65%
- Securities: ~PHP 400B
Human expertise & data assets
In 2024, skilled bankers, risk officers, and technologists at Metropolitan Bank & Trust execute strategy across retail, corporate, and digital channels, while data warehouses and advanced analytics models inform credit, pricing, and liquidity decisions. Proprietary scoring and fraud detection systems provide measurable competitive advantage by reducing default and loss rates. Continuous training and certification programs sustain capability and support regulatory compliance.
- Skilled workforce: bankers, risk officers, technologists
- Data assets: centralized warehouses, analytics models
- Proprietary systems: scoring, fraud detection
- Capability sustainment: ongoing training, certifications (2024)
Metrobank’s key resources include its 1,007 branches and 3,075 ATMs (2024), international offices (HK, SG, CN, NY), and retail/corporate client base. Digital platforms (mobile/online, APIs) with 99.9% target uptime and analytics support 24/7 services; data warehouses and proprietary scoring/fraud systems reduce losses. Financial buffers: CAR 15.2%, total assets PHP 3.25T, CASA 65%, securities ~PHP 400B.
| Resource | 2024 Metric |
|---|---|
| Branches | 1,007 |
| ATMs | 3,075 |
| Total assets | PHP 3.25T |
| CAR | 15.2% |
| CASA | 65% |
| Securities | ~PHP 400B |
Value Propositions
Universal banking convenience bundles deposits, loans, payments, cards, investments and trust services into one ecosystem, with simplified onboarding and integrated servicing to reduce friction and speed time-to-value. Metrobank, ranked among the top three Philippine banks by assets in 2024, offers corporate bundles that integrate cash, trade and FX to streamline treasury operations. Clients manage retail and corporate finances from a single platform, improving efficiency and visibility.
Strong governance, capital and risk controls at Metropolitan Bank & Trust—ranked among the top three Philippine banks by assets in 2024—protect client assets and support resilience above the BSP minimum capital adequacy requirement (10.5%). Robust cybersecurity and multi-layer fraud defenses reduce incidents and financial exposure. Compliance rigor across AML/KYC frameworks builds institutional trust. Customers gain measurable peace of mind.
Metrobank leverages a dense network of over 700 branches and 2,000+ ATMs alongside full-featured digital channels, with digital users exceeding 4 million in 2024. Its presence in 10+ international markets strengthens remittance and trade corridors, vital given Philippines remittances of $38.9B in 2023. 24/7 digital availability matches modern lifestyles and broadens access. This multi-channel reach advances financial inclusion across urban and underserved areas.
Competitive pricing & speed
Metrobank’s competitive pricing and transparent fees enhance client value; as of 2024 the bank emphasizes clear fee schedules and market-aligned lending spreads. Streamlined credit processes shorten approval cycles while digital tools—online applications and automated underwriting—reduce turnaround times, allowing efficiency gains to be passed to clients via faster disbursements and lower effective costs.
- Attractive rates and transparent fees
- Streamlined credit approvals
- Digital tools cutting turnaround
- Efficiency benefits passed to clients
Personalized advice & solutions
Relationship managers at Metropolitan Bank & Trust tailor packages for SMEs and corporates, leveraging the bank's position among the Philippines top three banks by assets in 2024 to scale solutions; wealth and trust teams provide guided investing for HNW clients; data-driven insights personalize retail offers; advisory services deepen client outcomes and lifetime value.
- SMEs: 99.5% of Philippine firms
- SME employment: ~63% of workforce
- Top-3 bank by assets (2024)
Universal banking bundles deposits, loans, payments, cards, investments and trust services into one ecosystem, reducing friction and speeding time-to-value; Metrobank ranked top-3 by assets in 2024. Strong governance and cybersecurity protect client assets; BSP CAR minimum 10.5%. Dense network (700+ branches, 2,000+ ATMs) and 4M+ digital users (2024) expand access and remittance corridors.
| Metric | Value |
|---|---|
| Rank by assets (2024) | Top 3 |
| Branches | 700+ |
| ATMs | 2,000+ |
| Digital users (2024) | 4M+ |
| PH remittances (2023) | $38.9B |
Customer Relationships
Dedicated relationship managers serve large corporates and institutions, leveraging Metrobank’s position as one of the top three Philippine banks by assets in 2024. Bespoke structuring and service-level agreements ensure responsiveness and measurable turnaround times. Regular strategic reviews align cash, trade and financing solutions with client goals. High-touch engagement deepens relationships and drives incremental share of wallet.
Segmented retail servicing delivers tiered support for mass, emerging affluent, and priority clients, aligning relationship managers and digital channels to segments that contributed to Metrobank’s PHP 2.1 trillion in assets (2024). Bundled benefits and preferential pricing reward higher-value clients, boosting cross-sell rates and fee income. Branch and digital support provide flexible access across 1,200+ touchpoints, while lifecycle offers adapt as client needs evolve.
Intuitive apps and portals let Metrobank's over 4 million digital customers handle routine tasks, reducing branch traffic; chat, IVR, and live agents resolve escalations with SLA targets under 24 hours; in-app guidance and tooltips cut onboarding abandonment rates materially; continuous NPS and feedback loops (monthly surveys) drive product iterations and UX improvements.
Loyalty & rewards programs
Card points, cashback, and partner perks at Metropolitan Bank & Trust drive card usage and daily spend, while gamified savings and investment nudges increase customer engagement and product adoption; targeted campaigns boost retention by reinforcing habitual interactions and cross-selling opportunities.
- Card points: drive repeat spend
- Cashback: lowers effective cost of transactions
- Partner perks: expand merchant reach
- Gamified nudges: lift engagement
- Targeted campaigns: improve retention
Education & financial wellness
Education and financial wellness at Metropolitan Bank & Trust use webinars, articles, and interactive tools to build customer literacy, driving informed product use and retention. Calculators and budgeting features embedded in the app translate learning into decisions, reducing friction at point-of-need. Proactive alerts for low balances and upcoming bills cut overdraft and fee incidents while transparency in fees and data use strengthens trust and loyalty.
Metrobank delivers high-touch RM coverage for corporates and segmented retail support across 1,200+ touchpoints, serving PHP 2.1 trillion assets (2024) and 4+ million digital customers; SLAs target <24h escalations, monthly NPS feedback, rewards and gamification boost cross-sell and retention.
| Metric | 2024 |
|---|---|
| Total assets | PHP 2.1T |
| Digital customers | 4+ million |
| Touchpoints | 1,200+ |
Channels
Branch banking delivers face-to-face sales and service for complex needs, with account opening, advisory and cash services remaining core; Metrobank’s nationwide branch network (about 878 branches and 2,800+ ATMs as reported in 2024) underpins customer acquisition. Community presence and localized events drive deposit growth and fee income, while financial literacy clinics and SME days deepen ties and support cross-sell of loans and wealth products.
Metrobanks ATM and self-service kiosks provide cash withdrawals, deposits, and card services for high convenience, supported by a network of over 2,000 ATMs nationwide in 2024. 24/7 access effectively extends service hours beyond branch times, reducing customer wait and travel. High network density shortens travel time and reported ATM uptime above 99% sustains customer satisfaction.
Metrobank’s online banking portal enables transfers, bill payments, investment access and account servicing in a single web interface, leveraging the Philippines’ 72% internet penetration in 2024 to drive adoption. Strong multi-factor and biometric authentication protect accounts and reduce fraud risk. Rich features and UX improvements boost engagement, while API-driven integration with mobile, branches and contact centers ensures seamless channel continuity.
Mobile app
Metrobank mobile app enables on-the-go banking with biometric login and real-time alerts, supporting QR payments and granular card controls; in 2024 there were an estimated 3.8 billion mobile banking users globally, underscoring adoption momentum. In-app onboarding accelerates account acquisition while push notifications boost engagement and retention.
- Biometrics
- Real-time alerts
- QR payments
- In-app onboarding
- Push notifications
Corporate e-banking & APIs
Corporate e-banking & APIs at Metropolitan Bank & Trust in 2024 support cash, payroll, liquidity, and trade workflows via file uploads, host-to-host links, and REST APIs; role-based controls ensure governance while integration reduces manual reconciliation and processing time.
- Platforms: cash, payroll, liquidity, trade
- Channels: file upload, host-to-host, APIs
- Controls: role-based governance
- Benefit: fewer manual tasks, faster reconciliation
Branch network (878 branches) and 2,800+ ATMs anchor Metrobank’s omni-channel model, driving account acquisition, deposits and in-branch advisory. Digital channels—online portal and mobile app—leverage 72% PH internet penetration and global mobile banking scale (3.8B users in 2024) to enable self-service, onboarding and real-time alerts. ATM uptime >99% and API-based corporate banking cut reconciliation and processing time, boosting SME and corporate retention.
| Channel | 2024 metric | Key benefit |
|---|---|---|
| Branches | 878 | Advisory, account acquisition |
| ATMs | 2,800+ (uptime >99%) | 24/7 cash services |
| Online | 72% PH internet | Full account services |
| Mobile | 3.8B global users | On-the-go onboarding |
| Corporate APIs | Host-to-host, REST | Faster reconciliation |
Customer Segments
Individuals needing everyday banking, credit and savings form the core Mass retail & emerging affluent segment, with early wealth builders increasingly adopting a digital-first journey; Metrobank remained one of the Philippines top three banks by assets in 2024. Cross-sell opportunities span cards, mutual funds and bancassurance, while price sensitivity and branch/omnichannel convenience drive product choice and retention.
Affluent and wealth clients seek advisory, trust, and curated investments with priority service and bespoke credit solutions; Metropolitan Bank & Trust serves this segment within a franchise exceeding PHP 3 trillion in total assets in 2024. They value risk-managed portfolios and structured estate planning, often for investable balances above PHP 10 million, with relationship depth driving cross‑sell and retention. Dedicated relationship managers and trust specialists ensure tailored solutions and continuity across generations.
SMEs and middle-market firms need working capital, cash management, and trade finance to sustain growth; globally SMEs account for about 90% of businesses and 50% of employment (World Bank). Fast credit decisions and flexible collateral structures shorten cash cycles and boost expansion. Bundled payments and payroll services cut administrative friction and speed reconciliation. Partnerships often begin locally and scale regionally, reflecting the Philippines’ 99.5% SME share of firms (PSA).
Large corporates & conglomerates
Large corporates and conglomerates demand complex lending, syndicated facilities and integrated treasury services, with global payments, FX and hedging (global FX daily turnover ~7.5 trillion USD per BIS 2022) critical to operations; bespoke structures and high-touch servicing win mandates across sectors. Multi-entity solutions that centralize cash, risk and compliance are essential for group-level efficiency and regulatory reporting.
- tags: complex-lending
- tags: syndications
- tags: treasury
- tags: global-payments
- tags: fx-hedging
- tags: bespoke-service
- tags: multi-entity
Institutions & public sector
Government units, NGOs, and over 47,000 public schools (DepEd 2024) require secure banking services from Metropolitan Bank & Trust to manage salaries, grants, and tuition flows. Custody, trust, and collections products support daily operations and fiscal program delivery. Compliance and transparency are paramount given public oversight and audit requirements. Stable institutional relationships drive long-term deposit and fee income.
- Public entities served: 81 provinces, 146 cities, 1,489 municipalities
- Key services: custody, trust, collections
- Priorities: compliance, transparency
- Benefit: stable, long-term relationships
Mass retail, emerging affluent, SME, corporate, wealth and public-sector segments drive Metrobank’s franchise; Metrobank remained a top‑3 Philippine bank by assets in 2024 (over PHP 3 trillion). Cross-sell, digital convenience and fast credit decisions are key retention levers; institutional clients prioritize treasury, FX and compliance.
| Segment | Key need | 2024 fact |
|---|---|---|
| Mass/affluent | Cards, savings, advisory | Top‑3 by assets, >PHP 3T |
| SME | Working capital, payments | SMEs = 99.5% firms (PSA) |
| Public | Payroll, custody | DepEd ~47,000 schools |
Cost Structure
Interest expense on funding for Metropolitan Bank & Trust reflects costs from customer deposits and wholesale borrowings, with pricing shifting in response to market rates and competitive deposit offers. Hedging programs using interest rate swaps and other derivatives are employed to manage volatility and protect net interest margin. Active funding mix optimization—balancing low-cost CASA and term wholesale—lowers the bank’s average cost of funds. Risk-based pricing steers product profitability and balance sheet strategy.
Personnel costs—salaries, benefits, training and frontline expenses—remain a primary driver of Metrobank’s operating costs in 2024. Rent, utilities, cash handling and security add steady branch overhead across its branch network. Service quality is sensitive to staffing levels, and 2024 efficiency programs focused on automation and branch optimization to curb the run-rate.
Technology & cybersecurity costs cover core banking systems, cloud hosting, software licenses and ongoing development spend; in 2024 Metrobank prioritized cloud migration and platform upgrades. Cyber tools, 24/7 SOC operations and resilience testing are funded to meet demand growth, with strict vendor management and controls to mitigate third‑party risk.
Credit loss provisions
Expected credit loss underwrites portfolio risk for Metropolitan Bank & Trust by provisioning forward-looking losses under IFRS 9, with models recalibrated as macroeconomic shifts—GDP growth, inflation, and interest rates—alter default probabilities. Collections and recoveries materially reduce net cost, while sector and geographic diversification stabilizes outcomes across economic cycles.
- Tag: ECL underwrite
- Tag: Macro-driven models
- Tag: Collections reduce net cost
- Tag: Diversification stabilizes
Regulatory, compliance & audit
Regulatory, compliance & audit costs fund reporting, capital and liquidity compliance activities to meet BSP and Basel III standards (LCR >=100%), AML/KYC operations and 24/7 transaction monitoring, plus external and internal audits; investments in these controls reduce penalty risk and protect capital and solvency.
- Reporting: BSP/Basel III compliance, LCR >=100%
- AML/KYC: continuous transaction monitoring
- Audits: external + internal assurance
- Penalty avoidance: preserves regulatory capital
Interest expense driven by deposits and wholesale funding; hedging and CASA optimization protect NIM. Personnel, branches and IT/cyber are major OPEX lines; 2024 programs prioritized automation and cloud migration. ECL provisioning follows IFRS 9 with macro recalibrations; collections and diversification mitigate net credit cost. Compliance funds BSP/Basel III reporting and AML/KYC.
| Metric | 2024 Note |
|---|---|
| LCR | >=100% (BSP/Basel III) |
| Focus | Cloud migration, automation, IFRS 9 recalibs |
Revenue Streams
Net interest income in 2024 remained Metrobank’s core revenue stream, driven by spreads from loans, investment securities and funding costs. Balance sheet mix — higher retail and corporate loan share versus liquid assets — directly compressed or expanded margins. Active rate management and asset-liability management boosted yield on interest-earning assets through 2024. Strict credit discipline preserved interest income by limiting impaired-loan formations.
Payments & card fees generate interchange (~1.5% on average in 2024) and merchant acquiring/MDRs typically 1.5–2.5%, plus annual card fees (common Metrobank tiers PHP 1,200–3,000). FX markups on cross-border use add ~1.5–2.0% spread; installment plans carry ~1.5% monthly (≈18% APR) and late fees/about 3% or PHP 1,000 floor, while rewards costs consume ~20–30% of fee income to drive engagement.
Service and transaction fees at Metropolitan Bank & Trust center on account maintenance, cash management, and trade services, with pricing aligned to service value and credit/payment risk; non-interest income from fees supports diversification of revenue. Remittance and wire transfer charges capitalize on the Philippines' large diaspora, with annual inward remittances exceeding 36 billion USD regionally. Safe custody and trust administration fees reflect asset complexity and regulatory custody standards.
Wealth & asset management fees
Metrobank Trust monetizes wealth and asset management through UITF subscriptions, trust custody and advisory charges, plus bancassurance and fund distribution fees; performance and management fees are earned on discretionary mandates and structured mandates, while deeper client relationships and cross-selling lift AUM and recurring fee income.
- UITF, trust, advisory fees
- Distribution fees: insurance & funds
- Performance & management fees on mandates
- Cross-sell deepens relationships → higher AUM
Treasury trading & FX income
Treasury trading and FX income at Metropolitan Bank & Trust arise from gains in securities, FX and derivatives market-making, augmented by client hedging spreads that widen revenue per trade. Liquidity provision earns carry from tenor mismatches and repo/quasi‑cash operations. Prudent risk limits and VaR/stop-loss governance materially shape realised performance and capital allocation.
- Gains: securities, FX, derivatives
- Client hedging spreads drive margin
- Liquidity provision earns carry
- Prudent risk limits constrain downside
Net interest income stayed Metrobank’s primary revenue driver in 2024, supported by loan spreads and active ALM. Cards and payments generated interchange ~1.5% and MDRs 1.5–2.5%, with annual card fees PHP 1,200–3,000 and FX markups ~1.5–2.0%. Installment plans ~1.5% monthly (~18% APR); rewards cost 20–30% of fee income; remittances tap >36bn USD regional inflows.
| Stream | 2024 Metric |
|---|---|
| Interchange | ~1.5% |
| Card fees | PHP 1,200–3,000 |
| Installment APR | ~18% |
| Remittances | >36 bn USD |