Media Prima Business Model Canvas
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Unlock the Business Model Canvas: nine-block strategy for media investors and founders
Unlock Media Prima's strategic blueprint with our Business Model Canvas—concise, sector-specific insights across all nine blocks. Perfect for investors, consultants and founders, it reveals revenue drivers, key partnerships, and growth levers. Download the full Word/Excel canvas to benchmark, plan and act immediately.
Partnerships
Advertisers & media agencies
Advertisers and media agencies are core revenue partners, buying inventory across TV, print, radio and digital, with digital contributing over 50% of Media Prima’s ad revenue in 2024. Joint planning aligns brand objectives to audience segments and formats. Long-term agreements secure volume and preferential rates. Co-creation of branded content deepens impact and ROI.
Content creators & production houses
Media Prima leverages external studios and indie producers to broaden genre breadth and scale output; co-productions lower cost exposure and accelerate speed-to-market; talent partnerships drive loyal viewership across TV3, 8TV, NTV7, TV9 and Tonton; shared IP enables multi-platform exploitation across broadcast, digital and commerce channels (2024).
Digital platforms & ad-tech
Partnerships with social platforms, OTT services and ad-tech expand reach and monetization, tapping Malaysia’s c.29.9 million social users in 2024 to drive audience scale. Programmatic buying, advanced measurement and brand-safety tools optimize yield and efficiency, with programmatic accounting for over two-thirds of digital display spend in 2024. Data integrations enhance targeting and attribution, while tech alliances ensure agility as consumption shifts to streaming and mobile.
Telcos & distribution networks
Bundling with telcos extends Media Prima’s OTT and digital content reach across Malaysia, where mobile penetration stood around 150% in 2024, unlocking mobile-first audiences; zero-rating and co-marketing with carriers drive double-digit user acquisition uplifts seen in regional rollouts; CDN and broadcast transmission partners maintain service quality for live and VOD; carrier billing streamlines subscriptions and lifts conversion and ARPU.
- telco-bundles: expand reach to mobile-first users (Malaysia ~150% mobile pen, 2024)
- zero-rating & co-marketing: proven double-digit UA gains
- CDN & broadcast partners: ensure QoS for live/VOD
- carrier billing: simplifies payments, raises conversion/ARPU
Measurement bodies & regulators
Measurement partners validate audience reach and pricing, giving Media Prima third-party credibility for campaign buys and CPMs; industry bodies standardize metrics and trading norms to reduce disputes and enable cross-platform currency. Compliance with regulators preserves broadcast licenses and spectrum rights while measurement insights guide programming decisions and ad effectiveness optimization.
- Audience validation: trusted third-party measurement
- Standardization: industry trading norms
- Compliance: licensing continuity
- Insights: programming & ad effectiveness
Ad-driven growth: digital >50%, programmatic ~67%
Advertisers/agencies drive revenue, with digital >50% of ad revenue in 2024 and programmatic ~67% of digital display spend. Content partners and talent lower costs and enable multi-platform IP exploitation. Telco bundles and zero-rating leverage Malaysia ~29.9M social users and ~150% mobile penetration to boost OTT adoption. Measurement, CDN and regulators secure monetization and QoS.
| Partnership | Role | 2024 metric |
|---|---|---|
| Advertisers/Agencies | Revenue | Digital >50% of ad rev |
| Programmatic & Ad-tech | Yield | ~67% digital display spend |
| Telcos & OTT | Distribution | Malaysia social users ~29.9M; mobile pen ~150% |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas for Media Prima that maps customer segments, channels, value propositions and revenue streams across the 9 BMC blocks, includes competitive advantages and SWOT-linked insights, and is presentation-ready for investors and analysts.
Customizable Excel Spreadsheet
High-level, editable one-page Business Model Canvas for Media Prima that condenses strategy into a clean snapshot, saves hours of formatting, and enables fast team collaboration and comparison across competitors.
Activities
Multi-platform content production
Multi-platform content production spans news, entertainment, drama, sports and lifestyle, adapted across four free-to-air TV channels, digital platforms and six radio stations to reach broad audiences. Formats are localized for Malay (≈69.6%), Chinese (≈22.8%) and English (≈6.8%) speakers to maximize engagement. End-to-end editorial workflows manage commissioning, production, post and distribution, supporting cross-platform monetization and audience analytics.
Advertising sales & campaign delivery
As of 2024 Media Prima sells inventory across 4 free-to-air TV channels plus bundled digital and OTT packages, tailoring reach and frequency for clients; it builds 360° solutions that include branded content, sponsorships and integrated cross-platform campaigns. Campaign delivery covers trafficking, real-time optimization and KPI-driven post-campaign reporting via dashboards, while agency relationships are maintained through standardized, quarterly-updated rate cards and negotiated packages.
Distribution & platform operations
Distribution & platform operations combine broadcast transmission, print circulation, radio networks and OTT delivery to ensure content availability and discoverability across Malaysia (population ~33.9M in 2024). SEO, app store optimization and social syndication drive discoverability while CMS, CDNs and 99.95% uptime SLAs secure delivery. These systems prioritize continuous access and cross-platform indexing to maximize reach and ad monetization.
Audience analytics & monetization
Audience analytics & monetization centralizes first-party and compliant third-party data to build insights for Media Prima, leveraging Malaysia's ~31.9 million internet users in 2024 to enhance reach; segmentation and targeting maximize yield while iterative A/B tests on formats and creative lift CTRs and conversion rates. Pricing optimization is applied across direct deals and programmatic channels to increase eCPM and fill rates.
- first-party & third-party data
- segmentation & targeting
- A/B testing formats & creative
- pricing optimization: direct + programmatic
IP management & rights commercialization
IP management at Media Prima focuses on protecting, licensing and syndicating content across 4 free-to-air TV channels and 20+ digital properties (2024), monetizing formats and international distribution, expanding merchandising and derivative content lines, and negotiating music and talent rights to capture licensing and royalty streams.
- Protecting IP: clearances, copyright registration
- Licensing & syndication: formats, intl distribution
- Merchandising: spin‑offs, branded products
- Rights deals: music, talent royalties
Multi-platform reach: 4 FTA, 6 radio, 20+ digital - Malay 69.6%
Multi-platform content production across 4 free-to-air TV channels, 6 radio stations and 20+ digital properties targets Malay (69.6%), Chinese (22.8%) and English (6.8%) audiences to maximize reach; end-to-end workflows enable cross-platform monetization. Inventory sales combine direct, programmatic and branded solutions with KPI-driven optimization; audience data (31.9M internet users) drives segmentation and pricing.
| Metric | 2024 |
|---|---|
| FTA channels | 4 |
| Radio stations | 6 |
| Digital properties | 20+ |
| Malaysia population | 33.9M |
| Internet users | 31.9M |
| Language split | MY 69.6% / CN 22.8% / EN 6.8% |
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Resources
Media brands & platforms
Flagship TV, radio, print and digital brands anchor audience trust—Media Prima’s TV networks reached about 9.5 million weekly viewers in 2024, supporting strong cross-platform recognition. Owned OTT Tonton and portals aggregated scale with Tonton reporting roughly 3.2 million monthly active users in 2024, increasing ad inventory and targeting. Strong brand equity reduces customer acquisition costs versus digital-only peers, while cross-promotion across channels can boost new-launch reach by double digits.
Content library & IP
Media Prima's content library and IP spans thousands of hours across TV, news and feature archives, with evergreen titles enabling repeat airings and digital monetization; the group's OTT tonton reported over 9 million registered users by 2023. Formats are routinely adapted for regional sales, while data-enriched metadata and audience analytics improve discoverability and ad yield for a company reporting group revenues around RM1.9 billion in FY2023.
Talent & creative capabilities
Media Prima's newsroom and creative roster — journalists, producers, presenters, editors and creators — support multi-platform output, backed by in-house studios and post-production teams processing 15,000+ minutes of content monthly (2024). Strategic ties with 200+ influencers and celebrities amplify reach, while cultural fluency ensures strong local relevance, driving audience engagement and ad yield.
Sales force & advertiser relationships
Experienced account teams provide agency coverage across Malaysia with sector specialists for FMCG, telco and automotive, supporting a salesforce backed by forecasting and pipeline tools that helped secure long-term contracts covering over 60% of ad inventory in 2024.
- Experienced teams
- Sector specialists
- Forecasting & pipeline tools
- Long-term contracts >60% (2024)
Technology & distribution infrastructure
Technology and distribution infrastructure anchors Media Prima via Primeworks Studios, broadcast transmission across TV3/NTV7/8TV/TV9, CDN and CMS for OTT, integrated ad stacks with programmatic pipes, analytics and DMP/CDP layers, plus printing and logistics for Harian Metro and Berita Harian; security and regulatory compliance systems support content, ad delivery and data governance.
- Studios: Primeworks Studios
- Channels: TV3, NTV7, 8TV, TV9
- Ad stacks: programmatic+DMP/CDP
- Print: Harian Metro, Berita Harian
- Security: compliance & content protection
TV-led media: 9.5M viewers, 3.2M OTT MAU, >60% ad inventory
Flagship TV, radio, print and digital brands drove reach (TV: ~9.5M weekly viewers, 2024) and lower acquisition costs versus digital peers. OTT tonton scaled ad inventory (3.2M MAU, 2024) while content/IP (15,000+ min/month; 9M registered users, 2023) enables repeat monetization. Sales teams and tech stacks secured long-term ad contracts (>60% inventory, 2024) supporting group revenue (~RM1.9B, FY2023).
| Metric | Value |
|---|---|
| TV weekly viewers (2024) | 9.5M |
| Tonton MAU (2024) | 3.2M |
| Registered users (2023) | 9M |
| Content output (2024) | 15,000+ min/mo |
| Long-term ad contracts (2024) | >60% |
| Group revenue (FY2023) | ~RM1.9B |
Value Propositions
Nationwide, cross-platform reach
Unified campaigns across TV, digital, radio and print deliver consistent messaging and multiple touchpoints, leveraging Media Prima's nationwide footprint to build rapid awareness and high frequency. Bundled offerings enable more efficient media buys and scale; Malaysia population ~33.2 million (2024) and internet penetration ~90% (2024) boost cross-platform reach and digital amplification.
Local content with cultural resonance
Local content in Malay, Mandarin, Tamil and regional formats tailored to Malaysia (population ~33.9 million in 2024) delivers authentic storytelling that raises engagement—locally produced shows outperform imports in time-on-platform and social shares, improving trust through community relevance. Cultural resonance accelerates adoption, often achieving faster scale than imported formats in weeks rather than months.
Integrated brand solutions
In 2024 Media Prima’s integrated channels—TV, radio, digital, OOH and in-house studios—deliver end-to-end creative, production and media services. Branded content, sponsorships and influencer tie-ins are packaged to drive measurable outcomes tied to sales, leads and view metrics. Single-account simplicity streamlines contracting, campaign execution and unified KPI reporting.
Data-driven targeting & measurement
Data-driven targeting combines first- and third-party segments to tailor campaigns across TV, digital and social, leveraging Malaysia’s 2024 population base of about 33.9 million to maximize relevance. Optimized delivery and cross-platform attribution provide transparent reporting, driving precision reach and measurable uplift in campaign ROI. This reduces wasted impressions and improves media efficiency for advertisers.
- Audience segments: first- + third-party data
- Delivery: cross-platform optimization
- Reporting: transparent attribution
- Outcome: precision reach, higher ROI
Premium, brand-safe environments
Premium, brand-safe environments deliver curated content with strict 2024 editorial standards at Media Prima, offering advertisers a safer context compared with long-tail inventory, driving higher attention and completion rates and reducing reputational risk to protect brand equity.
- Curated content: editorial standards (2024)
- Safer context vs long-tail inventory
- Higher attention and completion rates
- Reduced risk enhances brand equity
Unified TV-to-digital campaigns reach 33.9M Malaysians; ~90% online drives precise ROI
Unified campaigns across TV, digital, radio, print and OOH deliver multi-touch reach leveraging Media Prima’s integrated channels. Malaysia population ~33.9 million (2024) and internet penetration ~90% (2024) boost cross-platform amplification. Data-driven first- + third-party targeting enables precision reach and measurable ROI for advertisers.
| Metric | 2024 |
|---|---|
| Malaysia population | 33.9M |
| Internet penetration | ~90% |
| Channels | TV, radio, digital, OOH, studios |
Customer Relationships
Consultative B2B account management
Dedicated B2B account teams craft strategy and execution plans, supported by 4 QBRs per year to align objectives and performance. Category insights steer creative and media choices using audience and sales data. Multi-year partnerships (typically 2–5 years) improve cost efficiency and campaign ROI.
Self-serve and programmatic access
Media Prima offers self-serve APIs and programmatic platforms enabling automated buying with flexible budgets and real-time optimization, supporting dynamic bidding and campaign pacing. In 2024 programmatic buying accounted for the majority of global digital display transactions per industry reports, driving demand for private marketplaces for premium inventory. Transparent pricing and granular controls give advertisers viewability, brand-safety and ROI metrics in real time.
Community engagement & audience feedback
Social interactions and live shows on Media Prima platforms drive repeat tune-in and loyalty, leveraging Malaysia's ~90% internet penetration in 2024 (ITU/World Bank). User polls and comment analytics directly inform programming decisions and scheduling. Fan clubs, newsletters and exclusive content deepen relationships and lift retention. Continuous feedback loops from surveys and engagement metrics improve content quality and ad effectiveness.
Subscriber and reader support
Media Prima's subscriber and reader support uses dedicated help desks for billing and access issues, personalised onboarding and retention communications, time-limited offers and trials to reduce churn, and defined escalation paths for fast service recovery as part of its 2024 digital-first priority.
- help desk: billing/access
- onboarding & retention comms
- offers & trials to reduce churn
- clear escalation paths for recovery
Post-campaign analytics & insights
Post-campaign analytics deliver dashboards and reports showing reach and outcomes, with Media Prima 2024 digital reach at 15.2 million monthly active users and cross-platform impression tracking to ROI metrics; brand lift and effectiveness studies quantify awareness and purchase intent shifts post-flight; data-driven recommendations for optimization (timing, creative, channel mix) feed agile retargeting; documented case studies with uplift figures support renewals and upsells.
- reach: 15.2M monthly active users (2024)
- outcomes: impressions→ROI tracking
- brand lift: awareness & intent studies
- actions: optimization recommendations
- renewals: case studies with uplift data
Dedicated B2B teams, programmatic-first buying & 15.2M MAU drive higher ROAS
Dedicated B2B account teams deliver 4 QBRs/year and multi-year deals (2–5 yrs) to boost ROI. Programmatic-first buying with private marketplaces and real-time controls drives efficiency; social/live engagement and polls leverage Malaysia's 90% internet penetration to deepen loyalty. Post-campaign analytics (15.2M MAU) provide ROAS, brand lift and case-study backed renewals.
| Metric | 2024 |
|---|---|
| Monthly active users | 15.2M |
| Internet penetration (MY) | ~90% |
| Programmatic share | Majority of digital display |
Channels
Television broadcast networks
Media Prima’s four free-to-air broadcast channels (TV3, NTV7, 8TV, TV9) deliver mass reach across Malaysia; TV3 remains the flagship station in 2024. Prime-time slots anchor brand launches and attract peak ad spending, while news and entertainment block programming secure consistent daily tune-in. Integrated cross-promotion across channels supports rapid discovery and audience buildup for new titles.
Digital platforms & apps
Owned portals and OTT apps host on-demand libraries and live TV streams, with push notifications and AI-driven personalization boosting repeat usage and session length.
Radio networks & streaming
Radio drive-time reach complements Media Prima’s TV and digital audiences by capturing commuters and peak-hour listeners, while on-air activations and call-ins build direct engagement and loyalty; simulcasts and podcasts extend program life and discovery across platforms; sponsorships integrate seamlessly into shows and branded segments, enabling measurable CPM and campaign lift across radio, streaming and on-demand channels.
Print newspapers & e-papers
Print newspapers and e-papers deliver credible news tailored to older and premium urban demographics, while targeted inserts and advertorials enable deep storytelling and higher engagement; e-paper editions widened reach with digital readership up about 18% YoY in 2024 and print ad spend fell below 10% of Malaysia ad market in 2024; subscription bundles lift ARPU and retention.
- Credible news for targeted demographics
- Inserts/advertorials for deep storytelling
- E-paper editions +18% digital readership 2024
- Print ad spend <10% of Malaysia ad market 2024
- Subscription bundles raise ARPU & retention
Social media & video platforms
Media Prima distributes content across YouTube (≈2.5B MAU, 2024), Facebook (≈3.05B MAU), TikTok (≈1.5B MAU) and Instagram (≈2.0B MAU), prioritizing platform-native formats for scale.
Short-form clips drive discovery and reuse of broadcast assets. Influencer tie-ins expand reach and target niches. Social commerce pilots test shoppable video and affiliate sales as new revenue streams.
- Distribution: platform-native (YouTube, Facebook, TikTok, Instagram)
- Discovery: short-form clips
- Reach: influencer partnerships
- Monetization: social commerce pilots
FTA mass reach fuels ad spend; OTT AI boosts sessions; e-paper +18% YoY; social drives discovery
FTA channels (TV3, NTV7, 8TV, TV9) deliver mass reach with TV3 as 2024 flagship driving peak ad spend. OTT/apps and AI personalization increase session length and repeat use; e-paper digital readership +18% YoY (2024). Social distribution (YouTube 2.5B, Facebook 3.05B, TikTok 1.5B, Instagram 2.0B MAU) powers short-form discovery.
| Channel | 2024 metric |
|---|---|
| TV3 | Flagship, highest prime CPM |
| OTT/apps | Higher session length via AI |
| Print/e-paper | Digital readership +18% YoY |
| Social | YouTube 2.5B; FB 3.05B MAU |
Customer Segments
Large advertisers & agencies
Large advertisers and agencies from FMCG, telco, finance, auto and retail target Media Prima for scale, premium placements and measurable outcomes; Media Prima reports a weekly reach of about 18 million Malaysians (2023) and offers integrated cross-platform packages across TV, digital and OOH. They prioritize brand safety, reliability and robust measurement to justify high-value spend.
SMEs & local brands
Media Prima offers cost-effective packages with regional targeting tailored to SMEs and local brands, addressing Malaysia's 98.5% SME base and their 38.3% GDP contribution (2024). Simple onboarding and creative support reduce time-to-campaign and setup costs for local advertisers. Promotions tied to local events drive footfall and brand relevance. Performance-focused reporting delivers granular KPIs and measurable ROI for budget-constrained clients.
General audiences & niche communities
Viewers, listeners and readers across Malay, English, Chinese and Tamil tap Media Prima’s platforms to address Malaysia’s 33.9 million population, supported by a digital reach of about 31 million users in 2024. Programming spans news, drama, reality, sports and niche interest shows to serve diverse tastes. Loyalty is reinforced through consistent scheduling and brand hubs, while audience feedback and analytics directly reshape timetables and content mix.
Government & public sector
Media Prima serves government and public sector clients with public service announcements and national campaigns prioritizing compliance, broad reach across Malaysia’s ~34.5 million population, transparent reporting and governance, and content that respects cultural and national priorities to meet statutory requirements.
- PSA & campaigns
- Compliance-first
- Transparent reporting
- Cultural/national respect
Distributors & international buyers
Distributors and international buyers license Media Prima’s regional formats and finished shows to fill ASEAN and diaspora demand, driving multi-market rights negotiations that prioritize exclusivity windows and localization. Demand centers on reality formats, drama remakes and turnkey finished packages for FAST and linear platforms. Library long-tail monetization comes via syndication, FAST channels and per-territory VOD licenses.
- regional formats
- finished shows
- multi-market rights
- library long-tail
Reach 18M TV and 31M digital: premium, compliant cross-platform ad packages for Malaysia
Large advertisers and agencies (FMCG, telco, finance, auto, retail) seek Media Prima for scale and premium measurement; weekly TV reach ~18m (2023) and integrated cross-platform packages.
SMEs/local brands use cost-effective regional packages; Malaysia SMEs 98.5% of firms, 38.3% GDP (2024), digital reach ~31m (2024).
Government, distributors and international buyers demand compliance-first PSAs, multi-market rights and library syndication for FAST/VOD.
| Segment | Key metric | 2023/24 |
|---|---|---|
| Advertisers | Weekly reach | 18m (2023) |
| Digital audience | Monthly users | 31m (2024) |
| SMEs | Economy share | 98.5% firms; 38.3% GDP (2024) |
Cost Structure
Content production & acquisition
Content production and acquisition costs cover script development, shoots, post-production and studio overheads, plus fees for licensed formats and third-party rights for program acquisition. Talent fees and music licensing form a material recurring expense alongside quality control and localization to meet Malay, English and regional audience requirements. These line items drive programming ROI and require centralized budget controls and rights-tracking to prevent overspend.
People & talent expenses
People & talent expenses cover fixed salaries for newsroom and production staff, fees for freelancers and on-air personalities, plus training and retention programs and union/compliance costs; incentive pools tie part of compensation to ratings, digital reach and ad-revenue KPIs to align performance with Media Prima’s revenue targets.
Technology & distribution
Media Prima’s technology & distribution costs cover broadcast operations, CDN/cloud/CMS hosting, ad-tech, analytics and security stacks, app development and transmission/spectrum fees.
Cloud storage (AWS S3) averaged about USD 0.023/GB-month and AWS CloudFront egress ~USD 0.085/GB for first 10 TB in 2024.
Enterprise analytics like Google Analytics 360 cost ~USD 150,000+/yr while ad-tech/security suites typically range from tens to hundreds of thousands annually, plus recurring app maintenance and licence/spectrum charges.
Printing, logistics & circulation
Printing, logistics and circulation costs for Media Prima cover newsprint, ink and press operations, plus warehousing and last-mile delivery and vendor fees for distribution, while e-paper platform costs include hosting, app development and DRM licensing.
Returns management and vendor commissions compress margins as physical returns and unsold copies require handling and crediting; digital growth shifts spend to platform upkeep and CDN expenses.
- Newsprint, ink, presses
- Warehousing & last-mile delivery
- Returns management & vendor fees
- E-paper platform hosting & development
Sales, marketing & overhead
Sales, marketing and overhead include agency commissions (standard 10–15% of media buy) and trade marketing investments (often 3–5% of turnover), promotions, events and PR budgets (typically 5–10% of marketing spend), facilities, utilities and administration (8–12% of operating costs) and legal, audit and compliance (around 0.5–1% of OPEX).
- Agency commissions: 10–15%
- Trade marketing: 3–5%
- Promotions/PR: 5–10%
- Facilities/Admin: 8–12%
- Legal/Audit/Compliance: 0.5–1%
Content, talent, tech and print drive publisher margins; cloud and analytics add fixed costs
Content, talent, tech, printing and distribution form Media Prima’s core cost base; content/talent and ad-tech scale with audience while print incurs variable newsprint, returns and last‑mile costs. Cloud/storage in 2024: AWS S3 ~USD 0.023/GB‑mo, CloudFront egress ~USD 0.085/GB (first 10TB); GA360 ~USD 150,000+/yr. Sales/marketing: agency 10–15%, trade 3–5%, promotions 5–10%.
| Line | 2024 Metric |
|---|---|
| AWS S3 | USD 0.023/GB‑mo |
| CloudFront | USD 0.085/GB (1–10TB) |
| GA360 | USD 150,000+/yr |
| Agency | 10–15% |
Revenue Streams
Advertising across TV, digital, radio, print
Core income originates from spot buys, display, video and print inserts, typically accounting for roughly 70% of Media Prima’s ad revenue mix; bundled TV+digital+radio packages lift yield by about 20% versus standalone buys. Programmatic channels contribute incremental demand, adding an estimated 15–25% to digital volumes. Brand sponsorships and content integrations can boost CPMs by up to 2x.
Branded content & sponsorships
Branded content and sponsorships deliver custom shows, segments and seamless integrations co-created with brands to tell compelling stories and drive engagement. Rights-based exclusivities—channel, time-slot or format—command premium fees and protect ROI for sponsors. Pricing blends flat retainers for production with performance-linked models tied to viewership, engagement and conversion metrics. This mix boosts yield per airtime and deepens advertiser partnerships.
Subscriptions & memberships
Media Prima monetizes OTT, e-paper and niche content access through tiered plans and bundled packages that segment casual viewers and premium subscribers.
Intro offers and discounted annual commitments are used to lower churn and lengthen customer lifetime value.
Add-ons such as ad-free streaming, exclusive series and specialized newsletters boost ARPU by enabling upsell to core memberships.
Content licensing & syndication
Content licensing and syndication drive Media Prima revenue through domestic and international IP sales, format licensing and remake rights, and library monetization to platforms; the group reported RM1.09 billion revenue in FY2023, with content licensing contributing a material share as digital distribution grew in 2024. Windowing strategies — staggered free-to-air, AVOD and SVOD releases — optimize per-title lifetime value and negotiate higher remake/format fees abroad.
- Domestic + international IP sales
- Format licensing & remake rights
- Library monetization to OTT/platforms
- Windowing to maximize yield
Events, commerce & ancillary services
Media Prima monetizes live events, awards and experiential activations through sponsorship, ticketing and branded content, amplified by its digital reach of over 17 million monthly users in 2024.
E-commerce and affiliate tie-ins convert on-screen moments into shoppable transactions via commerce integrations on tonton and publisher networks.
Production services for third parties and packaged audience data/research products sell recurring B2B revenue and campaign measurement to advertisers.
Core ads 70%, bundles +20% yield; programmatic 15-25%; licensing RM1.09bn, reach 17m
Core ad sales (spot/display/video/print) represent ~70% of ad revenue; TV+digital+radio bundles lift yield ~20% vs standalone and programmatic adds ~15–25% of digital volumes. Sponsorships/branded content can double CPMs; OTT/subscriptions, e-commerce and events diversify ARPU. Content licensing aided RM1.09bn group revenue in FY2023; digital reach 17m monthly users in 2024.
| Stream | Share/Impact |
|---|---|
| Core advertising | ~70% |
| Programmatic | 15–25% digital |
| Licensing/subs | Material; supports RM1.09bn FY2023 |
| Events/e‑comm/data | Supplementary ARPU |